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|
(Mark One)
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|
|
☒
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QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
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|
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For the quarterly period ended December 31, 2016
|
|
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OR
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☐
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TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
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|
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For the transition period from ______________ to ______________
|
|
NEVADA
|
46-0510685
|
|
(State or other jurisdiction
of incorporation or organization)
|
(IRS Employer
Identification Number)
|
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6075 Longbow Drive, Suite 200, Boulder, Colorado
|
80301
|
|
(Address of principal executive offices)
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(Zip Code)
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|
Large accelerated filer
☐
|
Accelerated filer
☐
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Non-accelerated filer
o
(Do not check if smaller reporting company)
|
Smaller reporting company
☒
|
|
|
|
|
|
|
|
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PART I Financial Information
|
|
|
|
|
|
|
|
Item 1.
|
3
|
|
|
|
3
|
|
|
|
4
|
|
|
|
5
|
|
|
|
7
|
|
|
|
|
|
|
Item 2.
|
18
|
|
|
Item 3.
|
30
|
|
|
Item 4.
|
31
|
|
|
|
|
|
|
PART II Other Information
|
|
|
|
|
|
|
|
Item 1.
|
32
|
|
|
Item 1A.
|
32
|
|
|
Item 2.
|
32
|
|
|
Item 3.
|
32
|
|
|
Item 4.
|
32
|
|
|
Item 5.
|
32
|
|
|
Item 6.
|
33
|
|
|
|
|
|
|
34
|
||
|
|
||
|
|
December 31, 2016
|
March 31, 2016
|
||||||
|
(in thousands, except share and per share data)
ASSETS
|
(Unaudited)
|
(Derived from Audited Statements)
|
||||||
|
Current assets
|
||||||||
|
Cash
|
$
|
48,345
|
$
|
1,401
|
||||
|
Restricted cash
|
15
|
15
|
||||||
|
Accounts receivable, net of allowance for doubtful accounts of $38 and
$14 at December 31, 2016 and March 31, 2016, respectively
|
4,077
|
1,577
|
||||||
|
Other receivables
|
185
|
232
|
||||||
|
Inventory
|
3,957
|
3,149
|
||||||
|
Prepaid expenses and other
|
615
|
196
|
||||||
|
Total current assets
|
57,194
|
6,570
|
||||||
|
Property and equipment, net of accumulated depreciation of $3,927 and $3,652 at December 31, 2016 and March 31, 2016, respectively
|
475
|
620
|
||||||
|
Deposits and intangible assets
|
108
|
158
|
||||||
|
Total assets
|
$
|
57,777
|
$
|
7,348
|
||||
|
|
||||||||
|
LIABILITIES AND STOCKHOLDERS' EQUITY
|
||||||||
|
Current liabilities
|
||||||||
|
Accounts payable
|
$
|
2,499
|
$
|
1,733
|
||||
|
Accrued expenses
|
2,512
|
964
|
||||||
|
Dividend payable
|
40,507
|
-
|
||||||
|
Customer deposits
|
506
|
352
|
||||||
|
Deferred rent
|
1
|
1
|
||||||
|
Notes payable – related party
|
-
|
1,293
|
||||||
|
Derivative warrant liability
|
-
|
644
|
||||||
|
Debt associated with sale of intellectual property
|
128
|
160
|
||||||
|
Total current liabilities
|
46,153
|
5,147
|
||||||
|
Long term liabilities
|
||||||||
|
Capital lease liability
|
20
|
-
|
||||||
|
Total liabilities
|
46,173
|
5,147
|
||||||
|
Commitments and contingencies
|
||||||||
|
Stockholders' equity
|
||||||||
|
Preferred stock, $.001 par value, 20,000,000 shares authorized, 0 and 2,649,007
issued and outstanding at December 31, 2016 and March 31, 2016, respectively
|
-
|
3
|
||||||
|
Common stock, $.001 par value, 750,000,000 shares authorized, 33,477,287
and 7,499,966 shares issued and outstanding at December 31, 2016 and
March 31, 2016, respectively
|
33
|
7
|
||||||
|
Additional paid-in capital
|
138,757
|
84,129
|
||||||
|
Stock to be distributed for Scotts Miracle-Gro transactions
|
2,642
|
2,391
|
||||||
|
Accumulated deficit
|
(129,828
|
)
|
(84,329
|
)
|
||||
|
Total stockholders' equity
|
11,604
|
2,201
|
||||||
|
Total liabilities and stockholders' equity
|
$
|
57,777
|
$
|
7,348
|
||||
|
|
Three Months ended
December 31,
|
Nine Months ended
December 31,
|
||||||||||||||
|
(in thousands, except per share data)
|
2016
|
2015
|
2016
|
2015
|
||||||||||||
|
Net revenue
|
$
|
13,207
|
$
|
11,892
|
$
|
17,605
|
$
|
14,552
|
||||||||
|
Cost of revenue
|
8,372
|
7,413
|
11,235
|
9,262
|
||||||||||||
|
Gross profit
|
4,835
|
4,479
|
6,370
|
5,290
|
||||||||||||
|
|
||||||||||||||||
|
Operating expenses
|
||||||||||||||||
|
Research and development
|
102
|
92
|
312
|
394
|
||||||||||||
|
Sales and marketing
|
3,365
|
2,822
|
4,914
|
4,093
|
||||||||||||
|
General and administrative
|
746
|
705
|
1,802
|
1,941
|
||||||||||||
|
Total operating expenses
|
4,213
|
3,619
|
7,028
|
6,428
|
||||||||||||
|
|
||||||||||||||||
|
Profit (loss) from operations
|
622
|
860
|
(658
|
)
|
(1,138
|
)
|
||||||||||
|
|
||||||||||||||||
|
Other income (expense), net
|
||||||||||||||||
|
Fair value changes in derivative warrant liability
|
(1,205
|
)
|
1,549
|
(2,108
|
)
|
1,218
|
||||||||||
|
Interest expense – related party
|
(77
|
)
|
(139
|
)
|
(108
|
)
|
(197
|
)
|
||||||||
|
Other income (expense), net
|
21
|
8
|
(20
|
)
|
8
|
|||||||||||
|
Total other income (expense), net
|
(1,261
|
)
|
1,418
|
(2,236
|
)
|
1,029
|
||||||||||
|
|
||||||||||||||||
|
Net income (loss)
|
$
|
(639
|
)
|
$
|
2,278
|
$
|
(2,894
|
)
|
$
|
(109
|
)
|
|||||
|
Change in fair value of stock and dividend to be distributed for Scotts Miracle-Gro transactions
|
(1,447
|
)
|
(507
|
)
|
(2,214
|
)
|
891
|
|||||||||
|
Net income (loss) attributable to common shareholders
|
$
|
(2,086
|
)
|
$
|
1,771
|
$
|
(5,108
|
)
|
$
|
782
|
||||||
|
|
||||||||||||||||
|
Net income (loss) per share, basic and diluted
|
$
|
(0.09
|
)
|
$
|
0.24
|
$
|
(0.38
|
)
|
$
|
0.11
|
||||||
|
|
||||||||||||||||
|
Weighted average number of common
shares outstanding, basic and diluted
|
24,022
|
7,500
|
13,452
|
7,235
|
||||||||||||
|
|
Nine Months Ended
December 31,
(in thousands)
|
|||||||
|
|
2016
|
2015
|
||||||
|
Cash flows from operating activities:
|
||||||||
|
Net (loss)
|
$
|
(2,894
|
)
|
$
|
(109
|
)
|
||
|
Adjustments to reconcile net (loss) to cash (used) by operations:
|
||||||||
|
Issuance of common stock and options under equity compensation plans
|
152
|
217
|
||||||
|
Depreciation and amortization expense
|
275
|
276
|
||||||
|
Bad debt expense
|
24
|
51
|
||||||
|
Fair value remeasurement of derivative warrant liability
|
2,108
|
(1,218
|
)
|
|||||
|
Accretion of debt associated with sale of intellectual property
|
(32
|
)
|
(36
|
)
|
||||
|
SMG intellectual property royalty and branding license
|
929
|
769
|
||||||
|
Change in operating assets and liabilities:
|
||||||||
|
(Increase) in accounts receivable
|
(2,524
|
)
|
(4,801
|
)
|
||||
|
Decrease in other receivable
|
47
|
55
|
||||||
|
(Increase) in inventory
|
(808
|
)
|
(2,171
|
)
|
||||
|
(Increase) in prepaid expenses and other
|
(419
|
)
|
(288
|
)
|
||||
|
Decrease in deposits
|
50
|
-
|
||||||
|
Increase in accounts payable
|
843
|
1,280
|
||||||
|
Increase in accrued expenses
|
1,548
|
1,083
|
||||||
|
Increase in accrued interest-related party
|
107
|
197
|
||||||
|
Increase in customer deposits
|
154
|
883
|
||||||
|
Net cash (used) by operating activities
|
(439
|
)
|
(3,812
|
)
|
||||
|
Cash flows from investing activities:
|
||||||||
|
Purchases of equipment
|
(107
|
)
|
(462
|
)
|
||||
|
Net cash (used) by investing activities
|
(107
|
)
|
(462
|
)
|
||||
|
Cash flows from financing activities:
|
||||||||
|
Proceeds from notes payable – related party
|
5,250
|
6,000
|
||||||
|
Repayment of notes payable-related party
|
(6,354
|
)
|
-
|
|||||
|
Repayment of capital lease
|
(3
|
)
|
-
|
|||||
|
Proceeds for the exercise of warrants
|
47,810
|
-
|
||||||
|
Proceeds from the exercise of stock options
|
787
|
-
|
||||||
|
Net cash provided by financing activities
|
47,490
|
6,000
|
||||||
|
Net increase in cash
|
46,944
|
1,726
|
||||||
|
Cash, beginning of period
|
1,401
|
1,015
|
||||||
|
Cash, end of period
|
$
|
48,345
|
$
|
2,741
|
||||
|
|
Nine Months Ended
December 31,
(in thousands)
|
|||||||
|
|
2016
|
2015
|
||||||
|
Cash paid during the year for:
|
||||||||
|
Interest-related party
|
$
|
104
|
$
|
-
|
||||
|
Income taxes
|
$
|
-
|
$
|
-
|
||||
|
|
||||||||
|
Supplemental disclosure of non-cash investing and financing activities:
|
||||||||
|
Property and equipment acquired through capital lease
|
$
|
23
|
$
|
-
|
||||
|
Decrease in liability due to issuance of stock to SMG on notes payable – related party
|
$
|
297
|
$
|
207
|
||||
|
Fair value of common stock issued for payment of interest on notes payable-related party
|
$
|
480
|
$
|
431
|
||||
|
Change in fair value of common stock issued for payment of interest on notes payable-related party at issuance
|
$
|
183
|
$
|
224
|
||||
|
Change in fair value of SMG intellectual property royalty, branding license and interest on notes payable-related party
|
$
|
(2,805
|
)
|
$
|
(120
|
)
|
||
|
Change in fair value of stock dividends for common stock issued on convertible preferred stock
|
$
|
1,003
|
$
|
434
|
||||
|
Change in fair value of stock dividends accrued on convertible preferred stock
|
$
|
(595
|
) |
$
|
42
|
|||
|
Decrease in liability due to issuance of stock to SMG for intellectual property and branding license
|
$
|
1,006
|
$
|
887
|
||||
|
Dividend declaration on common stock
|
$ |
40,508
|
$ | - | ||||
|
|
December 31, 2016
(in thousands)
|
March 31, 2016
(in thousands)
|
||||||||||||||
|
|
Fair Value
|
Carry Value
|
Fair Value
|
Carry Value
|
||||||||||||
|
Liabilities
|
||||||||||||||||
|
Notes payable-related party
|
$
|
-
|
$
|
-
|
$
|
1,277
|
$
|
1,293
|
||||||||
|
Derivative warrant liability
|
-
|
-
|
644
|
644
|
||||||||||||
|
Sale of intellectual property liability
|
97
|
128
|
117
|
160
|
||||||||||||
|
Total
|
$
|
97
|
$
|
128
|
$
|
2,038
|
$
|
2,097
|
||||||||
|
|
Level 3 Liabilities
December 31, 2016
|
|||||||||||
|
(in thousands)
|
||||||||||||
|
Derivative warrant liability
|
Notes payable-related party
|
Sale of intellectual
property liability
|
||||||||||
|
Balance, March 31, 2016
|
$
|
644
|
$
|
1,277
|
$
|
117
|
||||||
|
Revaluations prior to exercise
|
2,108
|
-
|
-
|
|||||||||
|
Exercise of derivative warrant liability
|
(2,752
|
)
|
-
|
-
|
||||||||
|
Payment of notes payable-related party
|
-
|
(1,277
|
) |
-
|
||||||||
|
Amortization of intellectual property
|
-
|
-
|
(20
|
) | ||||||||
|
Balance, December 31, 2016
|
$
|
-
|
$
|
-
|
$
|
97
|
||||||
|
|
December 31,
2016
|
March 31,
2016
|
||||||
|
|
(in thousands)
|
(in thousands)
|
||||||
|
Finished goods
|
$
|
3,025
|
$
|
2,372
|
||||
|
Raw materials
|
932
|
777
|
||||||
|
|
$
|
3,957
|
$
|
3,149
|
||||
|
|
Three Months Ended
December 31,
(in thousands)
|
Nine Months Ended
December 31,
(in thousands)
|
||||||||||||||
|
|
2016
|
2015
|
2016
|
2015
|
||||||||||||
|
Direct-to-consumer
|
$
|
187
|
$
|
354
|
$
|
302
|
$
|
552
|
||||||||
|
Retail
|
1,762
|
1,079
|
2,063
|
1,174
|
||||||||||||
|
Brand and other
|
679
|
667
|
694
|
681
|
||||||||||||
|
Total advertising expense
|
$
|
2,628
|
$
|
2,100
|
$
|
3,059
|
$
|
2,408
|
||||||||
|
|
December 31,
2016
|
March 31,
2016
|
||||||
|
|
(in thousands)
|
(in thousands)
|
||||||
|
Notes Payable –related party
|
$
|
-
|
$
|
1,293
|
||||
|
Derivative warrant liability (see Note 4)
|
-
|
644
|
||||||
|
Sale of intellectual property liability (see Note 4)
|
128
|
160
|
||||||
|
Total debt
|
128
|
2,097
|
||||||
|
Less notes payable and current portion – long term debt
|
128
|
2,097
|
||||||
|
Long term debt
|
$
|
-
|
$
|
-
|
||||
|
|
(a)
|
an amount equal to (i) 1.34 times the trailing twelve months “Net Sales” (which includes sales of the Company’s products by Scotts Miracle-Gro and its affiliates) minus (ii) “Debt Outstanding” net of cash (as such terms are defined in the Warrant),
|
|
|
(b)
|
the total shares of capital stock outstanding, including outstanding in-the-money options and warrants, but not the Warrant contemplated in this Private Offering.
|
|
OPTIONS OUTSTANDING AND EXERCISABLE
|
||||||||||||||||||
|
Weighted-
|
||||||||||||||||||
|
average
|
Weighted-
|
Aggregate
|
||||||||||||||||
|
Remaining
|
average
|
Intrinsic
|
||||||||||||||||
|
Exercise
|
Options
|
Contractual
|
Exercise
|
Value
|
||||||||||||||
|
price
|
(in thousands)
|
Life (years)
|
Price
|
(in thousands)
|
||||||||||||||
|
$
|
1.10
|
|
50
|
|
1.25
|
$
|
1.10
|
|
|
|||||||||
|
$
|
1.55
|
11
|
3.63
|
$
|
1.55
|
|||||||||||||
|
$
|
2.20
|
21
|
1.77
|
$
|
2.20
|
|||||||||||||
|
$
|
5.31
|
93
|
2.60
|
$
|
5.31
|
|||||||||||||
|
175
|
2.18
|
$
|
3.50
|
$
|
212
|
|||||||||||||
|
|
Additional
|
Stock dividend
|
Total
|
|||||||||||||||||||||||||||||
|
(in thousands,
|
Preferred Stock
|
Common Stock
|
Paid-in
|
to be
|
Accumulated
|
Stockholders
|
||||||||||||||||||||||||||
|
except share data)
|
Shares
|
Amount
|
Shares
|
Amount
|
Capital
|
Distributed
|
(Deficit)
|
Equity
|
||||||||||||||||||||||||
|
Balances, March 31, 2016
|
2,649,007
|
$
|
3
|
7,499,966
|
$
|
7
|
$
|
84,129
|
$
|
2,391
|
$
|
(84,329
|
)
|
$
|
2,201
|
|||||||||||||||||
|
Conversion of preferred stock to common stock
|
(2,649,007
|
)
|
(3
|
)
|
24,296,526
|
24
|
50,541
|
50,562
|
||||||||||||||||||||||||
|
Common stock dividend distribution issued in connection with Scotts Miracle-Gro agreements
|
-
|
-
|
1,199,656
|
1
|
2,146
|
(1,723
|
)
|
1,119
|
1,543
|
|||||||||||||||||||||||
|
Exercise of stock options
|
-
|
-
|
481,139
|
1
|
786
|
-
|
-
|
787
|
||||||||||||||||||||||||
|
Stock options issued under equity compensation plans
|
-
|
-
|
-
|
-
|
152
|
-
|
-
|
152
|
||||||||||||||||||||||||
|
Dividend declared at 1.21 per share
|
-
|
-
|
-
|
-
|
-
|
-
|
(40,507
|
)
|
(40,507
|
)
|
||||||||||||||||||||||
|
Stock dividend to be distributed
|
-
|
-
|
-
|
-
|
1,003
|
1,974
|
(3,217
|
)
|
(240
|
)
|
||||||||||||||||||||||
|
Net (loss)
|
-
|
-
|
-
|
-
|
-
|
-
|
(2,894
|
)
|
(2,894
|
)
|
||||||||||||||||||||||
|
Balances, December 31, 2016
|
-
|
$
|
-
|
33,477,287
|
$
|
33
|
$
|
138,757
|
$
|
2,642
|
$
|
(129,828
|
)
|
$
|
11,604
|
|||||||||||||||||
|
|
Warrants
Outstanding
(in thousands)
|
Weighted
Average
Exercise Price
|
Aggregate
Intrinsic Value
(in thousands)
|
|||||||||
|
Outstanding, April 1, 2016
|
444
|
$
|
6.45
|
$
|
7
|
|||||||
|
Granted
|
-
|
-
|
||||||||||
|
Exercised
|
48
|
2.10
|
||||||||||
|
Expired
|
-
|
-
|
||||||||||
|
Outstanding, December 31, 2016
|
396
|
$
|
6.97
|
$
|
4
|
|||||||
|
Weighted Average
|
||||||||||
|
Warrants Outstanding
(in thousands)
|
Exercise Price
|
Remaining Life (years)
|
||||||||
|
|
2
|
$
|
2.10
|
|
2.02
|
|||||
|
394
|
$
|
7.00
|
0.53
|
|||||||
|
396
|
$
|
6.97
|
0.54
|
|||||||
|
·
|
Retail-specific advertising increased to $1.8 million from $1.1 million for the three months ended December 31, 2016 and December 31, 2015, respectively, as the Company invested in driving product awareness through platforms made available by our retail (e.g. website banner ads, email blasts, targeted search campaigns, inclusion in retail catalogues, etc.).
|
|
|
|
|
·
|
In support of driving increased levels of category and brand awareness during the quarter ended December 31, 2016, we spent approximately $700,000 up from $600,000 for the three months ended December 31, 2015, in general TV, YouTube, Face Book and other media advertising. The Company views this investment as a long term commitment to increasing awareness of the AeroGarden brand.
|
|
·
|
Finally, direct-to-consumer advertising actually decreased to $187,000 from $354,000 for the three months ended December 31, 2016 and December 31, 2015, respectively. This decrease reflects a reallocation of our advertising spending away from catalogues and toward TV and retail-specific campaigns. Efficiency, as measured by dollars of direct-to-consumer sales per dollar of related advertising expense, increased to $17.17 for the three months ended December 31, 2016, a 103.3% increase from $8.45 for the same period in Fiscal 2016.
|
|
·
|
$527,000 in advertising primarily with our larger retailers and general advertising and media;
|
|
·
|
$115,000 in salaries and wages, benefits, bonus and taxes, including the addition of one key position (which replaced an outside IT consultant); and
|
|
·
|
A $49,000 decrease in general expenses for depreciation, insurance and bad debt allowance.
|
|
|
Three Months Ended December 31,
(in thousands)
|
|||||||
|
|
2016
|
2015
|
||||||
|
Net revenue
|
||||||||
|
Direct-to-consumer
|
24.3
|
%
|
25.1
|
%
|
||||
|
Retail
|
73.7
|
%
|
74.9
|
%
|
||||
|
International
|
2.0
|
%
|
-
|
%
|
||||
|
Total net revenue
|
100.0
|
%
|
100.0
|
%
|
||||
|
|
||||||||
|
Cost of revenue
|
63.4
|
%
|
62.3
|
%
|
||||
|
Gross profit
|
36.6
|
%
|
37.7
|
%
|
||||
|
|
||||||||
|
Operating expenses
|
||||||||
|
Research and development
|
0.8
|
%
|
1.0
|
%
|
||||
|
Sales and marketing
|
25.5
|
%
|
23.5
|
%
|
||||
|
General and administrative
|
5.6
|
%
|
5.9
|
%
|
||||
|
Total operating expenses
|
31.9
|
%
|
30.4
|
%
|
||||
|
Profit from operations
|
4.7
|
%
|
7.3
|
%
|
||||
|
|
Three Months Ended December 31,
(in thousands)
|
|||||||
|
Net revenue
|
2016
|
2015
|
||||||
|
Direct-to-consumer
|
$
|
3,205
|
$
|
2,990
|
||||
|
Retail
|
9,740
|
8,902
|
||||||
|
International
|
262
|
-
|
||||||
|
Total
|
$
|
13,207
|
$
|
11,892
|
||||
|
|
Three Months Ended December 31,
(in thousands)
|
|||||||
|
|
2016
|
2015
|
||||||
|
Product revenue
|
||||||||
|
AeroGardens
|
$
|
13,524
|
$
|
11,896
|
||||
|
Seed pod kits and accessories
|
1,994
|
1,728
|
||||||
|
Discounts, allowances and other
|
(2,311
|
)
|
(1,732
|
)
|
||||
|
Total
|
$
|
13,207
|
$
|
11,892
|
||||
|
% of total revenue
|
||||||||
|
AeroGardens
|
102.4
|
%
|
100.0
|
%
|
||||
|
Seed pod kits and accessories
|
15.1
|
%
|
14.5
|
%
|
||||
|
Discounts, allowances and other
|
(17.5
|
)%
|
(14.5
|
)%
|
||||
|
Total
|
100.0
|
%
|
100.0
|
%
|
||||
|
|
Three Months Ended December 31,
(in thousands)
|
|||||||
|
|
2016
|
2015
|
||||||
|
Advertising
|
$
|
2,628
|
$
|
2,100
|
||||
|
Personnel
|
474
|
445
|
||||||
|
Sales commissions
|
114
|
102
|
||||||
|
Trade shows
|
5
|
14
|
||||||
|
Travel
|
26
|
52
|
||||||
|
Media production and promotional products
|
22
|
26
|
||||||
|
Other
|
96
|
83
|
||||||
|
|
$
|
3,365
|
$
|
2,822
|
||||
|
|
Three Months Ended December 31,
(in thousands)
|
|||||||
|
|
2016
|
2015
|
||||||
|
GAAP Profit from operations
|
$
|
622
|
$
|
860
|
||||
|
Add back non-cash items:
|
||||||||
|
Depreciation
|
90
|
97
|
||||||
|
Stock based compensation
|
60
|
60
|
||||||
|
Scott’s Miracle-Gro IP royalty and branding license
|
712
|
646
|
||||||
|
Total non-cash items
|
862
|
803
|
||||||
|
Non-GAAP Adjusted EBITDA
|
$
|
1,484
|
$
|
1,663
|
||||
|
·
|
Retail-specific advertising increased to $2.1 million from $1.2 million for the nine months ended December 31, 2016 and December 31, 2015, respectively, as the Company invested: (i) platforms made available by our retailers; (ii) various promotional programs to increase product awareness with our housewares channel of retail accounts including catalogs and email campaigns; and (iii) web-based advertising programs (e.g. inclusion in retail catalogues, website banner ads, email blasts, targeted search campaigns, etc.).
|
|
·
|
Other advertising related expenses increased $13,000 to $694,000 during the nine months ended December 31, 2016, due to spending on general TV, YouTube, Face Book and other media advertising. The Company views this investment as a long term commitment to increasing awareness of the AeroGarden brand.
|
|
·
|
Finally, direct-to-consumer advertising decreased to $302,000 from $552,000 for the nine months ended December 31, 2016 and December 31, 2015, respectively. This decrease reflects a reallocation of our advertising spending away from catalogues and toward TV and retail-specific campaigns. Efficiency, as measure by dollars of direct-to-consumer sales per dollar of related advertising expense, increased to $17.13 or 109.8% for the nine months ended December 31, 2016, as compared to $8.18 for the same period in Fiscal 2016.
|
|
·
|
$641,000 increase in advertising primarily related to general brand awareness and marketing and promotional programs with our key retailers;
|
|
·
|
$134,000 increase in sales and marketing personnel through employee promotions and increased headcount in an effort to promote the retail sales channel and support customer service;
|
|
·
|
An $18,000 decrease in travel expenses as we visited less customers due to carry over of some prior year customers and less trips for product development due to utilization of the prior year garden releases; and;
|
|
·
|
A $225,000 decrease in a variety of other areas including legal fees, no engagement of investor relations firm, courier expenses on new products and testing and certification, insurance and bad debt recoveries..
|
|
|
Nine Months Ended December 31,
|
|||||||
|
|
2016
|
2015
|
||||||
|
Net revenue
|
||||||||
|
Direct-to-consumer
|
29.4
|
%
|
31.0
|
%
|
||||
|
Retail
|
68.6
|
%
|
69.0
|
%
|
||||
|
International
|
2.0
|
%
|
0.0
|
%
|
||||
|
Total net revenue
|
100.0
|
%
|
100.0
|
%
|
||||
|
|
||||||||
|
Cost of revenue
|
63.8
|
%
|
63.6
|
%
|
||||
|
Gross profit
|
36.2
|
%
|
36.4
|
%
|
||||
|
|
||||||||
|
Operating expenses
|
||||||||
|
Research and development
|
1.8
|
%
|
2.7
|
%
|
||||
|
Sales and marketing
|
27.9
|
%
|
28.1
|
%
|
||||
|
General and administrative
|
10.2
|
%
|
13.4
|
%
|
||||
|
Total operating expenses
|
39.9
|
%
|
44.2
|
%
|
||||
|
Loss from operations
|
(3.7
|
)%
|
(7.8
|
)%
|
||||
|
|
Nine Months Ended December 31,
(in thousands)
|
|||||||
|
Net Revenue
|
2016
|
2015
|
||||||
|
Direct-to-consumer
|
$
|
5,172
|
$
|
4,516
|
||||
|
Retail
|
12,069
|
10,036
|
||||||
|
International
|
364
|
-
|
||||||
|
Total
|
$
|
17,605
|
$
|
14,552
|
||||
|
|
Nine Months Ended December 31,
(in thousands)
|
|||||||
|
|
2016
|
2015
|
||||||
|
Product Revenue
|
||||||||
|
AeroGardens
|
$
|
16,515
|
$
|
13,470
|
||||
|
Seed pod kits and accessories
|
3,525
|
2,886
|
||||||
|
Discounts, allowances and other
|
(2,436
|
)
|
(1,804
|
)
|
||||
|
Total
|
$
|
17,605
|
$
|
14,552
|
||||
|
% of Total Revenue
|
||||||||
|
AeroGardens
|
93.8
|
%
|
92.6
|
%
|
||||
|
Seed pod kits and accessories
|
20.0
|
%
|
19.8
|
%
|
||||
|
Discounts, allowances and other
|
(13.8
|
)%
|
(12.4
|
)%
|
||||
|
Total
|
100.0
|
%
|
100.0
|
%
|
||||
|
|
Nine Months Ended December 31,
(in thousands)
|
|||||||
|
|
2016
|
2015
|
||||||
|
Advertising
|
$
|
3,060
|
$
|
2,418
|
||||
|
Personnel
|
1,341
|
1,207
|
||||||
|
Sales commissions
|
106
|
109
|
||||||
|
Trade shows
|
6
|
22
|
||||||
|
Public relations
|
6
|
8
|
||||||
|
Travel
|
98
|
92
|
||||||
|
Sales displays and promotional products
|
5
|
17
|
||||||
|
Other
|
292
|
259
|
||||||
|
|
$
|
4,914
|
$
|
4,132
|
||||
|
|
Nine Months Ended December 31,
(in thousands)
|
|||||||
|
|
2016
|
2015
|
||||||
|
GAAP Loss from operations
|
$
|
(658
|
)
|
$
|
(1,138
|
)
|
||
|
Add back non-cash items:
|
||||||||
|
Depreciation
|
275
|
276
|
||||||
|
Stock based compensation
|
152
|
217
|
||||||
|
Scotts Miracle-Gro IP royalty and branding license
|
929
|
769
|
||||||
|
Total non-cash items
|
1,356
|
1,261
|
||||||
|
Non-GAAP Adjusted EBITDA
|
$
|
698
|
$
|
122
|
||||
|
|
December 31,
2016
|
March 31,
2016
|
||||||
|
|
(in thousands)
|
(in thousands)
|
||||||
|
Notes payable-related party
|
$
|
-
|
$
|
1,293
|
||||
|
Derivative warrant liability
|
-
|
644
|
||||||
|
Sale of intellectual property liability
|
128
|
160
|
||||||
|
Total debt
|
128
|
2,097
|
||||||
|
Less notes payable and current portion – long term debt
|
128
|
2,097
|
||||||
|
Long term debt
|
$
|
-
|
$
|
-
|
||||
|
·
|
fund our operations and working capital requirements,
|
|
·
|
develop and execute our product development and market introduction plans
|
|
·
|
execute our sales and marketing plans,
|
|
·
|
fund research and development efforts, and
|
|
·
|
pay debt obligations as they come due.
|
|
·
|
our cash of $48.4 million ($40.5 million of which is designated for payment of a common stock dividend and $15,000 as collateral for our various corporate obligations) as of December 31, 2016,
|
|
·
|
our cash of $8.2 million, ($15,000 of which is restricted as collateral for our various corporate obligations) as of February 7, 2017,
|
|
·
|
continued support of, and extensions of credit by, our suppliers and lenders, including, but not limited to, the Term Loan from Scotts Miracle-Gro,
|
|
·
|
our historical pattern of increased sales between September and March, and lower sales volume from April through August,
|
|
·
|
the level of spending necessary to support our planned initiatives, and
|
|
·
|
our sales to consumers, retailers, and international distributors, and the resulting cash flow from operations, which will depend in great measure on the success of our direct-to-consumer sales initiatives, and the acceptance of the product at our various retail distribution customers
|
|
·
|
the effectiveness of our consumer marketing efforts in generating both direct-to-consumer sales, and sales to consumers by our retailer customer,
|
|
·
|
uncertainty regarding the impact of macroeconomic conditions on consumer spending,
|
|
·
|
uncertainty regarding the capital markets and our access to sufficient capital to support our current and projected scale of operations,
|
|
·
|
the seasonality of our business, in which we have historically experienced higher sales volume (September through March),
|
|
·
|
a continued, uninterrupted supply of product from our third-party manufacturing suppliers in China, and
|
|
·
|
the success of the Scotts Miracle-Gro relationship.
|
|
Exhibit Number
|
|
Description
|
|
|
|
|
|
3.1
|
|
Articles of Incorporation of the Company (incorporated by reference to Exhibit 3.1 of our Current Report on Form 8-K/A-2, filed November 16, 2006)
|
|
3.2
|
|
Certificate of Amendment to Articles of Incorporation, dated June 25, 2002 (incorporated by reference to Exhibit 3.2 of our Current Report on Form 8-K/A-2, filed November 16, 2006)
|
|
3.3
|
|
Certificate of Amendment to Articles of Incorporation, dated November 3, 2002 (incorporated by reference to Exhibit 3.3 of our Current Report on Form 8-K/A-2, filed November 16, 2006)
|
|
3.4
|
|
Certificate of Change to Articles of Incorporation, dated January 31, 2005 (incorporated by reference to Exhibit 3.4 of our Current Report on Form 8-K/A-2, filed November 16, 2006)
|
|
3.5
|
|
Certificate of Amendment to Articles of Incorporation, dated July 27, 2005 (incorporated by reference to Exhibit 3.5 of our Current Report on Form 8-K/A-2, filed November 16, 2006)
|
|
3.6
|
|
Certificate of Amendment to Articles of Incorporation, dated February 24, 2006 (incorporated by reference to Exhibit 3.5 of our Current Report on Form 8-K/A-2, filed November 16, 2006)
|
|
3.7
|
|
Certificate of Amendment to Articles of Incorporation, certified May 3, 2010 (incorporated by reference to Exhibit 3.7 of our Quarterly Report on Form 10-Q, filed August 12, 2010
|
|
3.8
|
|
Certificate of Amendment to Articles of Incorporation, certified May 3, 2010 (incorporated by reference to Exhibit 3.8 of our Quarterly Report on Form 10-Q, filed August 10, 2012)
|
|
3.9
|
|
Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit 3.1 of our Current Report on Form 8-K, filed September 26, 2008)
|
|
3.10
|
|
Amendment to Bylaws (incorporated by reference to Exhibit 3.9 of our Annual Report on Form 10-K for the fiscal year ended March 31, 2009, filed July 6, 2009)
|
|
3.11
|
|
Amendment No. 2 to Bylaws (incorporated by reference to Exhibit 3.1 of our Current Report on Form 8-K,, filed April 23, 2013)
|
|
3.12
|
|
Certificate of Designations of Series A Convertible Preferred Stock (incorporated by reference to Exhibit 3.7 of our Annual Report on Form 10-K for the fiscal year ended March 31, 2009, filed July 6, 2009)
|
|
3.13
|
|
Certificate of Amendment to Series A Convertible Preferred Stock Certificate of Designations, certified June 21, 2010 (incorporated by reference to Exhibit 3.11 of our Quarterly Report on Form 10-Q for the quarter year ended June 30, 2010, filed August 12, 2010)
|
|
3.14
|
|
Amendment Number 2 to Series A Convertible Preferred Stock Certificate of Designations, as filed with the Nevada Secretary of State on April 6, 2012 (incorporated by reference to our Current Report on Form 8-K, filed April 16, 2012)
|
|
3.15
|
|
Certificates of Designation of Series B Convertible Preferred Stock (incorporated by reference to Exhibit 3.2 of our Current Report on Form 8-K filed April 23, 2013)
|
|
4.1
|
|
Form of Certificate of Common Stock of Registrant (incorporated by reference to Exhibit 4.1 of our Current Report on Form 8-K, filed September 5, 2007)
|
|
4.2
|
|
Form of 2007 September Offering Investor Warrant (incorporated by reference to Exhibit 4.1 of our Current Report on Form 8-K, filed September 5, 2007)
|
|
4.3
|
|
Form of 2007 September Offering Agent Warrant (incorporated by reference to Exhibit 4.2 of our Current Report on Form 8-K, filed September 5, 2007)
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10.1
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Term Loan and Security Agreement dated July 15, 2016 (incorporated by reference to Exhibit 10.1 of our Current Report on Form 8-K, filed July 21, 2016)
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31.1*
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31.2*
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32.1*
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32.2*
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101.INS
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XBRL Instance Document
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101.SCH
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XBRL Taxonomy Extension Schema Document
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101.CAL
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XBRL Taxonomy Extension Calculation Linkbase Document
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101.DEF
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XBRL Taxonomy Extension Definition Linkbase Document
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101.LAB
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XBRL Taxonomy Extension Label Linkbase Document
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101.PRE
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XBRL Taxonomy Extension Presentation Linkbase Document
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* Filed herewith.
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AeroGrow International, Inc.
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Date: February 13, 2017
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/s/ J. Michael Wolfe
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By: J. Michael Wolfe
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Its: President and Chief Executive Officer
(Principal Executive Officer) and Director
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Date: February 13, 2017
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/s/ Grey H. Gibbs
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By: Grey H. Gibbs
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Its: Senior Vice President Finance and Accounting
(Principal Accounting Officer)
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No information found
* THE VALUE IS THE MARKET VALUE AS OF THE LAST DAY OF THE QUARTER FOR WHICH THE 13F WAS FILED.
| FUND | NUMBER OF SHARES | VALUE ($) | PUT OR CALL |
|---|
| DIRECTORS | AGE | BIO | OTHER DIRECTOR MEMBERSHIPS |
|---|
No information found
No Customers Found
No Suppliers Found
Price
Yield
| Owner | Position | Direct Shares | Indirect Shares |
|---|