BBW 10-Q Quarterly Report Oct. 1, 2011

BUILD A BEAR WORKSHOP INC

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10-Q 1 babw_10q-100111.htm FORM 10-Q babw_10q-100111.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 10-Q

(Mark One)

x	Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the quarterly period ended October 1, 2011

¨	Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the transition period from to

Commission file number: 001-32320

BUILD-A-BEAR WORKSHOP, INC.

(Exact Name of Registrant as Specified in Its Charter)

Delaware	43-1883836
(State or Other Jurisdiction of Incorporation or Organization)	(IRS Employer Identification No.)


1954 Innerbelt Business Center Drive St. Louis, Missouri	63114
(Address of Principal Executive Offices)	(Zip Code)

(314) 423-8000

(Registrant’s Telephone Number, Including Area Code)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):


	Large accelerated filer ¨		Accelerated filer x

	Non-accelerated filer ¨		Smaller reporting company ¨
	(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x

As of November 7, 2011, there were 17,481,635 issued and outstanding shares of the registrant’s common stock.

BUILD-A-BEAR WORKSHOP, INC.

INDEX TO FORM 10-Q


		Page

Part I Financial Information

Item 1.	Financial Statements (Unaudited)
	Consolidated Balance Sheets	3
	Consolidated Statements of Operations	4
	Consolidated Statements of Cash Flows	5
	Notes to Consolidated Financial Statements	6

Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	11

Item 3.	Quantitative and Qualitative Disclosures About Market Risk	20

Item 4.	Controls and Procedures	20

Part II Other Information

Item 1A.	Risk Factors	21
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	21
Item 6.	Exhibits	22

Signatures		23

PART I-FINANCIAL INFORMATION

Item 1. Financial Statements

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(Dollars in thousands, except share and per share data)

	October 1,			January 1,			October 2,
	2011			2011			2010
	(Unaudited)						(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	25,106		$	58,755		$	24,660
Inventories		56,258			46,475			54,726
Receivables		4,889			7,923			5,790
Prepaid expenses and other current assets		20,646			18,425			19,247
Deferred tax assets		7,624			7,465			6,874
Total current assets		114,523			139,043			111,297

Property and equipment, net of accumulated depreciation of $173,862; $163,606 and $160,162, respectively		78,965			88,029			90,397
Goodwill		32,614			32,407			33,044
Other intangible assets, net		836			1,444			2,657
Other assets, net		15,625			14,871			15,476
Total Assets	$	242,563		$	275,794		$	252,871

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable	$	38,544		$	36,325		$	32,369
Accrued expenses		6,039			15,488			6,202
Gift cards and customer deposits		21,670			28,880			21,736
Deferred revenue		6,803			6,679			9,952
Total current liabilities		73,056			87,372			70,259

Deferred franchise revenue		1,504			1,706			1,604
Deferred rent		25,139			28,642			30,296
Other liabilities		366			361			794

Stockholders' equity:
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at October 1, 2011, January 1, 2011 and October 2, 2010		-			-			-
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 18,157,318; 19,631,623 and 19,560,591 shares, respectively		182			196			196
Additional paid-in capital		68,999			76,582			75,349
Accumulated other comprehensive loss		(9,506	)		(9,959	)		(8,242	)
Retained earnings		82,823			90,894			82,615
Total stockholders' equity		142,498			157,713			149,918
Total Liabilities and Stockholders' Equity	$	242,563		$	275,794		$	252,871

See accompanying notes to condensed consolidated financial statements.

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

(Dollars in thousands, except share and per share data)

	Thirteen weeks ended						Thirty-nine weeks ended
	October 1,			October 2,			October 1,			October 2,
	2011			2010			2011			2010

Revenues:
Net retail sales	$	95,378		$	91,689		$	269,929		$	263,963
Commercial revenue		1,160			7,637			3,002			9,588
Franchise fees		872			767			2,312			2,112
Total revenues		97,410			100,093			275,243			275,663

Costs and expenses:
Cost of merchandise sold		57,572			62,710			167,723			172,150
Selling, general and administrative		37,815			39,113			119,620			115,048
Store preopening		198			255			391			343
Interest expense (income), net		(40	)		(83	)		(41	)		(191	)
Total costs and expenses		95,545			101,995			287,693			287,350

Income (loss) before income taxes		1,865			(1,902	)		(12,450	)		(11,687	)
Income tax expense (benefit)		1,011			(524	)		(4,377	)		(3,511	)
Net income (loss)	$	854		$	(1,378	)	$	(8,073	)	$	(8,176	)

Earnings (loss) per common share:
Basic	$	0.05		$	(0.07	)	$	(0.45	)	$	(0.44	)
Diluted	$	0.05		$	(0.07	)	$	(0.45	)	$	(0.44	)

Shares used in computing common per share amounts:
Basic		17,378,486			18,426,860			17,781,943			18,755,941
Diluted		17,396,144			18,426,860			17,781,943			18,755,941

See accompanying notes to condensed consolidated financial statements.

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(Dollars in thousands)

	Thirty-nine weeks ended
	October 1, 2011			October 2, 2010

Cash flows from operating activities:
Net loss	$	(8,073	)	$	(8,176	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		18,614			20,338
Stock-based compensation		3,501			3,661
Deferred taxes		(653	)		(1,877	)
Excess tax benefit from share-based payments		(314	)		(33	)
Impairment of store assets		-			306
Media credit utilization		200			-
Loss on disposal of property and equipment		451			404
Change in assets and liabilities:
Inventories		(9,836	)		(14,562	)
Receivables		3,036			(819	)
Prepaid expenses and other assets		(2,243	)		(428	)
Accounts payable and accrued expenses		(7,081	)		(5,162	)
Lease related liabilities		(3,493	)		(4,370	)
Gift cards and customer deposits		(7,244	)		(7,520	)
Deferred revenue		(79	)		947
Net cash used in operating activities		(13,214	)		(17,291	)
Cash flows from investing activities:
Purchases of property and equipment		(9,715	)		(9,697	)
Purchases of other assets and other intangible assets		(181	)		(511	)
Purchases of short term investments		(3,115	)		-
Proceeds from sale or maturitiy of short term investments		2,076			-
Cash used in investing activities		(10,935	)		(10,208	)
Cash flows from financing activities:
Exercise of employee stock options and employee stock purchases		62			13
Excess tax benefit from share-based payments		314			33
Purchases of Company's common stock		(10,163	)		(7,274	)
Cash used in financing activities		(9,787	)		(7,228	)
Effect of exchange rates on cash		287			(1,012	)
Net decrease in cash and cash equivalents		(33,649	)		(35,739	)
Cash and cash equivalents, beginning of period		58,755			60,399
Cash and cash equivalents, end of period	$	25,106		$	24,660
Noncash Transactions:
Exchange of inventory for media credits	$	-		$	4,277

See accompanying notes to condensed consolidated financial statements.

Notes to Condensed Consolidated Financial Statements

1. Basis of Presentation

The condensed consolidated financial statements included herein are unaudited and have been prepared by Build-A-Bear Workshop, Inc. and its subsidiaries (collectively, the Company) pursuant to the rules and regulations of the U.S. Securities and Exchange Commission (SEC). Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. generally accepted accounting principles (GAAP) have been condensed or omitted pursuant to such rules and regulations. The condensed consolidated balance sheet of the Company as of January 1, 2011 was derived from the Company’s audited consolidated balance sheet as of that date. All other condensed consolidated financial statements contained herein are unaudited and reflect all adjustments which are, in the opinion of management, necessary to summarize fairly the financial position of the Company and the results of the Company’s operations and cash flows for the periods presented. All of these adjustments are of a normal recurring nature. All significant intercompany balances and transactions have been eliminated in consolidation. As a toy retailer, the Company’s sales are highest in the fourth quarter, followed by the first quarter. The timing of holidays and school vacations can impact quarterly results. Because of the seasonal nature of the Company’s operations, results of operations of any single reporting period should not be considered as indicative of results for a full year. These condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements for the fiscal year ended January 1, 2011 included in the Company’s annual report on Form 10-K filed with the SEC on March 17, 2011.

Certain reclassifications of prior year amounts have been made to conform to the current year presentation.

2. Prepaid Expenses and Other Current Assets

Prepaid expenses and other current assets consist of the following (in thousands):

	October 1,		January 1,		October 2,
	2011		2011		2010
Prepaid rent	$	7,916	$	7,959	$	8,017
Prepaid income taxes		5,352		2,458		4,373
Other		7,378		8,008		6,857
	$	20,646	$	18,425	$	19,247

3. Goodwill

Goodwill is reported as a component of the Company’s retail segment. The following table summarizes the changes in goodwill for the thirty-nine weeks ended October 1, 2011 (in thousands):

Balance as of January 1, 2011	$	32,407
Effect of foreign currency translation		207
Balance as of October 1, 2011	$	32,614

Goodwill is not subject to amortization and is tested for impairment annually or more frequently if events or changes in circumstances indicate that the asset might be impaired. This testing requires comparison of carrying values to fair values, and when appropriate, the carrying value of impaired assets is reduced to fair value. Goodwill will be tested for impairment no later than December 31, 2011.

4. Stock-based Compensation

The Company accounts for stock-based compensation in accordance with ASC Section 718. The Company uses the straight-line expense attribution method for all stock-based compensation awards with graded vesting.

For the thirteen and thirty-nine weeks ended October 1, 2011, selling, general and administrative expenses include $1.1 million ($0.6 million after tax) and $3.5 million ($2.1 million after tax), respectively, of stock-based compensation expense. For the thirteen and thirty-nine weeks ended October 2, 2010, selling, general and administrative expenses include $1.2 million ($0.7 million after tax) and $3.7 million ($2.2 million after tax), respectively, of stock-based compensation expense.

As of October 1, 2011, there was $7.0 million of total unrecognized compensation expense related to nonvested restricted stock and option awards which is expected to be recognized over a weighted-average period of 1.7 years.

5. Stock Incentive Plans

On April 3, 2000, the Company adopted the 2000 Stock Option Plan (the Plan). In 2003, the Company adopted the Build-A-Bear Workshop, Inc. 2002 Stock Incentive Plan; in 2004, the Company adopted the Build-A-Bear Workshop, Inc. 2004 Stock Incentive Plan, and in 2009, the Company amended and restated the Build-A-Bear Workshop, Inc. 2004 Stock Incentive Plan (collectively, the Plans).

Under the Plans, as amended, from January 3, 2009, up to 3,230,000 shares of common stock were reserved and may be granted to employees and nonemployees of the Company. The Plan allows for the grant of incentive stock options, nonqualified stock options, stock appreciation rights (SAR) and restricted stock. Options granted under the Plan expire no later than 10 years from the date of the grant. The exercise price of each incentive stock option shall not be less than 100% of the fair value of the stock subject to the option on the date the option is granted. The vesting provision of individual options generally ranges from one to four years. Each share of stock awarded pursuant to an option or subject to the exercised portion of a SAR reduces the number of shares available by one share. Each share of stock awarded pursuant to any other stock-based awards, including restricted stock grants, reduces the number of shares available by 1.27 shares.

(a) Stock Options

The following table is a summary of the balances and activity for the Plans related to stock options for the thirty-nine weeks ended October 1, 2011:

					Weighted
					Average		Aggregate
			Weighted		Remaining		Intrinsic
	Number of		Average		Contractual		Value
	Shares		Exercise Price		Term		(in thousands)
Outstanding, January 1, 2011		1,125,223	$	8.73
Granted		304,927		6.21
Exercised		39,634		4.98
Forfeited		162,689		6.79
Outstanding, October 1, 2011		1,227,827	$	8.49		7.3	$	1

Options Exercisable As Of:
October 1, 2011		498,494	$	12.03		5.4	$	1

The Company generally issues new shares to satisfy option exercises.

The expense recorded related to options during the thirty-nine weeks ended October 1, 2011 was determined using the Black-Scholes option pricing model and the provisions of Staff Accounting Bulletin (SAB) 107 and 110, which allow the use of a simplified method to estimate the expected term of “plain vanilla” options. The assumptions used in the option pricing model for the thirty-nine weeks ended October 1, 2011 were: (a) dividend yield of 0%; (b) volatility of 65%; (c) risk-free interest rates ranging from 1.2% to 2.5%; and (d) an expected life of 6.25 years. The assumptions used in the option pricing model for the thirteen and thirty-nine weeks ended October 2, 2010 were: (a) dividend yield of 0%; (b) volatility of 65%; (c) risk-free interest rates ranging from 2.1 to 3.4%; and (d) an expected life of 6.25 years.

(b) Restricted Stock

The following table is a summary of the balances and activity for the Plans related to restricted stock granted as compensation to employees and directors for the thirty-nine weeks ended October 1, 2011:

			Average Grant
	Number of		Date Fair Value
	Shares		per Award
Outstanding, January 1, 2011		1,468,373	$	5.96
Granted		461,746		6.20
Vested		314,234		9.08
Canceled or expired		161,171		5.65
Outstanding, October 1, 2011		1,454,714	$	5.40

The total fair value of shares vested during the thirty-nine weeks ended October 1, 2011 and October 2, 2010 was $2.0 million and $1.9 million, respectively.

6. Earnings per Share

The Company uses the two-class method to compute basic and diluted earnings per common share. In periods of net loss, no effect is given to the Company’s participating securities as they do not contractually participate in the losses of the Company. The following table sets forth the computation of basic and diluted earnings per share (in thousands, except share and per share data):

	Thirteen weeks ended					Thirty-nine weeks ended
	October 1,		October 2,			October 1,			October 2,
	2011		2010			2011			2010

NUMERATOR:
Net earnings (loss) before allocation of earnings to participating securities	$	854	$	(1,378	)	$	(8,073	)	$	(8,176	)
Less: Earnings allocated to participating securities		67		-			-			-
Net earnings (loss) after allocation of earnings to participating securities	$	787	$	(1,378	)	$	(8,073	)	$	(8,176	)

DENOMINATOR:
Weighted average number of common shares outstanding - basic		17,378,486		18,426,860			17,781,943			18,755,941
Dilutive effect of share-based awards:		17,658		-			-			-
Weighted average number of common shares outstanding - dilutive		17,396,144		18,426,860			17,781,943			18,755,941
Basic earnings (loss) per common share attributable to Build-A-Bear Workshop, Inc, stockholders:	$	0.05	$	(0.07	)	$	(0.45	)	$	(0.44	)
Diluted earnings (loss) per common share attributable to Build-A-Bear Workshop, Inc, stockholders	$	0.05	$	(0.07	)	$	(0.45	)	$	(0.44	)

For the thirteen weeks ended October 1, 2011, options to purchase 865,779 shares of common stock were not included in the denominator for diluted earnings per common share because of their anti-dilutive effect.

Due to the net loss for thirty-nine weeks ended October 1, 2011 and for the thirteen and thirty-nine weeks ended October 2, 2010, the denominator for diluted earnings per common share is the same as the denominator for basic earnings per common share for those periods because the inclusion of stock options and unvested restricted shares would be anti-dilutive.

7. Income Taxes

The Company accounts for uncertainty in income taxes in accordance with ASC Section 740-10. As of October 1, 2011, January 1, 2011 and October 2, 2010, there were approximately $0.3 million, $0.3 million and $0.5 million respectively, of unrecognized tax benefits. During the next twelve months, it is reasonably possible to reduce unrecognized tax benefits by $46,000 either because the tax positions are sustained on audit or expiration of the statute of limitations.

8. Comprehensive Income (Loss)

Comprehensive loss for the thirteen weeks and thirty-nine weeks ended October 1, 2011 was $1.1 million and $7.6 million, respectively. Comprehensive income (loss) for the thirteen and thirty-nine weeks ended October 2, 2010 was $1.6 million and $(10.1) million, respectively. The difference between comprehensive loss and net loss resulted from foreign currency translation adjustments.

9. Segment Information

The Company’s operations are conducted through three operating segments consisting of retail, commercial and international franchising. The retail segment includes the operating activities of Company-owned stores in the United States, including Puerto Rico, Canada, the United Kingdom, Ireland, France and other retail delivery operations, including the Company’s Web store and non-traditional store locations such as baseball ballparks. The commercial segment includes the Company’s transactions with other businesses, mainly comprised of licensing the Company’s intellectual properties for third party use and wholesale activities. The international franchising segment includes the licensing activities of the Company’s franchise agreements with store locations in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. The operating segments have discrete sources of revenue, different capital structures and different cost structures. These operating segments represent the basis on which the Company’s chief operating decision maker regularly evaluates the business in assessing performance, determining the allocation of resources and the pursuit of future growth opportunities. Accordingly, the Company has determined that each of its operating segments represent a reportable segment. The reportable segments follow the same accounting policies used for the Company’s consolidated financial statements.

Following is a summary of the financial information for the Company’s reportable segments (in thousands):

						International
	Retail			Commercial		Franchising		Total
Thirteen weeks ended October 1, 2011
Net sales to external customers	$	95,378		$	1,160	$	872	$	97,410
Income (loss) before income taxes		806			545		514		1,865
Capital expenditures, net		3,745			-		14		3,759
Depreciation and amortization		5,822			-		62		5,884
Thirteen weeks ended October 2, 2010
Net sales to external customers	$	91,689		$	7,637	$	767	$	100,093
Income (loss) before income taxes		(3,342	)		1,029		411		(1,902	)
Capital expenditures, net		3,724			-		74		3,798
Depreciation and amortization		6,530			-		179		6,709

Thirty-nine weeks ended October 1, 2011
Net sales to external customers	$	269,929		$	3,002	$	2,312	$	275,243
Income (loss) before income taxes		(15,014	)		1,356		1,208		(12,450	)
Capital expenditures, net		9,819			-		77		9,896
Depreciation and amortization		18,426			-		188		18,614
Thirty-nine weeks ended October 2, 2010
Net sales to external customers	$	263,963		$	9,588	$	2,112	$	275,663
Income (loss) before income taxes		(14,915	)		2,222		1,005		(11,687	)
Capital expenditures, net		10,072			-		136		10,208
Depreciation and amortization		19,938			-		400		20,338

Total Assets as of:
October 1, 2011	$	230,074		$	9,695	$	2,794	$	242,563
October 2, 2010	$	239,672		$	10,382	$	2,817	$	252,871

The Company’s reportable segments are primarily determined by the types of products and services that they offer. Each reportable segment may operate in many geographic areas. The Company allocates revenues to geographic areas based on the location of the customer or franchisee. The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):

	North
	America (1)		Europe (2)		Other (3)		Total
Thirteen weeks ended October 1, 2011
Net sales to external customers	$	78,915	$	17,623	$	872	$	97,410
Property and equipment, net		67,527		11,438		-		78,965
Thirteen weeks ended October 2, 2010
Net sales to external customers	$	83,333	$	15,993	$	767	$	100,093
Property and equipment, net		78,082		12,315		-		90,397
Thirty-nine weeks ended October 1, 2011
Net sales to external customers	$	225,415	$	47,516	$	2,312		275,243
Property and equipment, net		67,527		11,438		-		78,965
Thirty-nine weeks ended October 2, 2010
Net sales to external customers	$	229,627	$	43,924	$	2,112	$	275,663
Property and equipment, net		78,082		12,315		-		90,397

(1)	North America includes the United States, Canada and Puerto Rico

(2)	Europe includes Company-owned stores in the United Kingdom and Ireland and, prior to 2011, France

(3)	Other includes franchise businesses outside of the United States, Canada, Puerto Rico, the United Kingdom and Ireland

10. Subsequent Event

In the period from October 2, 2011 through November 7, 2011, the Company repurchased approximately 672,000 shares for an aggregate amount of $3.7 million, leaving $9.8 million of availability under the program.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Cautionary Notice Regarding Forward-Looking Statements

This report includes statements of our expectations, intentions, plans and beliefs that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements relate to future events or our future financial performance in Management’s Discussion and Analysis of Financial Condition and Results of Operations. We generally identify these statements by words or phrases such as “may,” “might,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “intend,” “predict,” “future,” “potential” or “continue,” the negative or any derivative of these terms and other comparable terminology.

Without limiting the foregoing, all statements relating to our future sales and operating results, anticipated store locations and capital expenditures, future cash flows and share repurchases, and sources of funding are forward-looking statements and speak only as of the date of this report. These forward-looking statements are based on numerous assumptions that we believe are reasonable, but are subject to a wide range of uncertainties and business risks and actual results may differ materially from those discussed in these statements. Among the factors that could cause actual results to differ materially are:

●

general global economic conditions may continue to deteriorate, which could lead to disproportionately reduced consumer demand for our products, which represent relatively discretionary spending;

●

customer traffic may continue to decrease in the shopping malls where we are located, on which we depend to attract guests to our stores;

●

we may be unable to generate interest in and demand for our interactive retail experience, or to identify and respond to consumer preferences in a timely fashion;

●

our marketing and on-line initiatives may not be effective in generating sufficient levels of brand awareness and guest traffic;

●

we may be unable to generate comparable store sales growth;

●

the availability and costs of our products could be adversely affected by risks associated with international manufacturing and trade including foreign currency fluctuation;

●

we may be unable to renew or replace our store leases, or enter into leases for new stores on favorable terms or in favorable locations, or may violate the terms of our current leases;

●

we may be unable to effectively manage the operations and growth of our company-owned stores;

●

we are susceptible to disruption in our inventory flow due to our reliance on a few vendors;

●

high petroleum product prices could increase some product and inventory transportation costs and adversely affect our profitability;

●

we may be unable to effectively manage our international franchises or laws relating to those franchises may change;

●

we may be unable to operate our European company-owned stores profitably;

●

fluctuations in our quarterly results of operations could cause the price of our common stock to substantially decline;

●

we may be unable to repurchase shares at all or at the times or in the amounts we currently anticipate or the results of the share repurchase program may not be as beneficial as we currently anticipate;

●

our products could become subject to recalls or product liability claims that could adversely impact our financial performance and harm our reputation among consumers;

●

we may improperly obtain or be unable to protect information from our guests in violation of privacy or security laws or expectations;

●

we may suffer negative publicity or be sued due to violations of labor laws or unethical practices by manufacturers of our merchandise;

●

we may suffer negative publicity or negative sales if the non-proprietary toy products we sell in our stores do not meet our quality or sales expectations;

●

we may lose key personnel, be unable to hire qualified additional personnel, or experience turnover of our management team;

●

we may be unable operate our company-owned distribution center efficiently or our third-party distribution center providers may perform poorly;

●

our market share could be adversely affected by a significant, or increased, number of competitors;

●

we may fail to renew, register or otherwise protect our trademarks or other intellectual property;

●

we may have disputes with, or be sued by, third parties for infringement or misappropriation of their proprietary rights; and

●

poor global economic conditions could have a material adverse effect on our liquidity and capital resources.

When considering these forward-looking statements, you should keep in mind the cautionary statements in this document and in our other Securities and Exchange Commission (SEC) filings, including the more detailed discussion of these factors, as well as other factors that could affect our results, contained in Item 1A. “Risk Factors” of our Annual Report on Form 10-K for the year ended January 1, 2011. These forward-looking statements speak only as of the date on which such statements were made, and we undertake no obligation to update these statements except as required by federal securities laws.

Overview

We are the leading, and only international, company providing a “make your own stuffed animal” interactive entertainment experience under the Build-A-Bear Workshop brand, in which our guests stuff, fluff, dress, accessorize and name their own teddy bears and other stuffed animals. Our concept, which we developed primarily for mall-based retailing, capitalizes on what we believe is the relatively untapped demand for experience-based shopping as well as the widespread appeal of stuffed animals. The Build-A-Bear Workshop experience appeals to a broad range of age groups and demographics, including children, teens, their parents and grandparents.

We are growing our business in our company-owned stores and in our e-commerce by building synergies between our core products, our partnerships with other world class brands and through added engagement in and out of our iconic stores. Build-A-Bear Workshop is a powerful global brand, and we see significant opportunities for growth outside of North America and the United Kingdom. The Build-A-Bear Workshop brand is a strong platform--kids love us and Moms trust us, which gives us the foundation to potentially go to market with other retail concepts and products as well as include these concepts and products in our retail stores and website. We are in a strong financial position to drive further international growth and at the same time, continue to buy back stock and invest in other strategic initiatives for the benefit of all Build-A-Bear Workshop stakeholders.

As of October 1, 2011, we operated 288 stores in the United States, Canada, and Puerto Rico, 56 stores in the United Kingdom and Ireland, and had 76 franchised stores operating internationally under the Build-A-Bear Workshop brand. In order to capitalize on short-term opportunities in specific locations, we also operated seven temporary, pop-up locations. In addition to our stores, we market our products and build our brand through our websites, which simulate our interactive shopping experience, as well as non-traditional store locations in three Major League Baseball ® ballparks, a zoo, a science center and an airport. Seasonal locations, such as ballparks and zoos, are excluded from our store count.

We operate in three reportable segments (retail, commercial and international franchising) that share the same infrastructure, including management, systems, merchandising and marketing, and generate revenues as follows:

●

Company-owned retail stores located in the United States, Canada, Puerto Rico, the United Kingdom, and Ireland, all non-traditional store locations and e-commerce websites or “webstores”;

●

Transactions with other business partners, mainly comprised of licensing our intellectual property, including entertainment properties, for third-party use and wholesale product sales; and

●

International stores operated under franchise agreements.

Selected financial data attributable to each segment for the thirteen and thirty-nine weeks ended October 1, 2011 and October 2, 2010 are set forth in the notes to our condensed consolidated financial statements included elsewhere in this quarterly report on Form 10-Q.

Store contribution, for our consolidated operations, was 11.3% for the thirty-nine weeks ended October 1, 2011 and 11.7% for the thirty-nine weeks ended October 2, 2010 and consolidated net loss as a percentage of total revenues was 2.9% for the thirty-nine weeks ended October 1, 2011 and 3.0% for the thirty-nine weeks ended October 2, 2010. See “— Non-GAAP Financial Measures” for a definition of store contribution and a reconciliation of store contribution to net loss. The decrease in our store contribution over the prior year was primarily due to the decrease in comparable store sales partially offset by the improvements in gross margin driven by improved leverage on fixed occupancy costs, increased merchandise margin and lower distribution costs.

We use comparable store sales as one of the performance measures for our business. Comparable store sales percentage changes are based on net retail sales, excluding our webstore and seasonal and event-based locations. Stores are considered comparable beginning in their thirteenth full month of operation. Stores with relocations or remodels that result in a significant change in square footage are excluded from the comparable stores sales calculation until the thirteenth full month of operation after the change. The percentage change in comparable store sales for the periods presented below is as follows:

	Thirteen weeks ended						Thirty-nine weeks ended
	October 1,			October 2,			October 1,			October 2,
	2011			2010			2011			2010

North America		0.7	%		5.3	%		(1.1	)%		(0.5	)%
Europe		3.0	%		(6.6	)%		0.0	%		(4.7	)%
Consolidated		1.1	%		3.1	%		(0.9	)%		(1.2	)%

We believe the changes in comparable store sales for the periods presented are primarily attributable to the following factors:

●

We believe that the improvement in our comparable store sales in the 2011 fiscal third quarter was a result of improved merchandise assortments and a successful promotional event that allowed us to effectively capitalize on increased mall traffic in the key back-to-school moths of July and August. Overall, we reduced promotional activity in the quarter compared to the prior year which resulted in higher average transaction value that was partially offset by a decline in the number of transactions.

●

For the thirty-nine weeks, the third quarter growth partially offset comparable store sales declines experienced in the first half of 2011 which were driven primarily by a decline in transactions and negative trends in consumer sentiment and spending in the UK.

The Company is working to continue the positive trend in the 2011 fourth quarter comparable store sales with the following key initiatives:

●

We are continuing our focus on product innovation and introducing limited edition products supported by a fully integrated approach to marketing and promotion;

●

We intend to drive incremental sales from existing traffic by expanding our assortment of brand right toys; and

●

We are focused on increasing engagement in the digital world, both through our online virtual world for children, bearville.com, and our social media efforts, to drive brand interaction and traffic to our stores.

Expansion and Growth Potential

Retail Stores:

The table below sets forth the number of Build-A-Bear Workshop company-owned stores in the United States, Canada, Puerto Rico (collectively, North America), the United Kingdom, Ireland, and France (collectively, Europe) for the periods presented:

	Thirty-nine weeks ended
	October 1,			October 2,
	2011			2010

Beginning of period		344			345
Opened		4			4
Closed		(4	)		(2	)
End of period		344			347

During fiscal 2011, we anticipate opening six stores and closing six stores. We believe there is a market potential for at least 350 Build-A-Bear Workshop stores in the United States and Canada and approximately 70 stores in the United Kingdom and Ireland.

Non-Traditional Store Locations:

In fiscal 2004, we began offering merchandise in seasonal, event-based locations such as Major League Baseball® ballparks. We expect to expand our future presence at select seasonal, event-based locations contingent on their availability and the financial terms associated with the venue. As of October 1, 2011, we had a total of three ballpark locations, one store within a zoo, one store within a science center and one store within an airport. Seasonal locations, such as ballparks and zoos are excluded from our store count. In 2010, we opened our first pop-up stores. Pop-up stores are temporary locations that generally have lease terms of six to eighteen months and are excluded from our store count. These locations are intended to capitalize on short-term opportunities in specific locations. As of October 1, 2011, seven pop-up stores were open.

International Franchise Revenue:

Our first franchised location opened in November 2003. The number of international, franchised stores for the periods presented below can be summarized as follows:

	Thirty-nine weeks ended
	October 1,			October 2,
	2011			2010

Beginning of period		63			65
Opened		16			5
Closed		(3	)		(12	)
End of period		76			58

As of October 1, 2011, we had master franchise agreements, which typically grant franchise rights for a particular country or countries, covering 16 countries. We anticipate signing additional master franchise agreements in the future. We expect to end fiscal 2011 with approximately 80 franchised locations. We believe there is a market potential for approximately 300 franchised stores outside of the United States, Canada, Puerto Rico, the United Kingdom and Ireland.

Results of Operations

The following table sets forth, for the periods indicated, selected statement of income data expressed as a percentage of total revenues, except where otherwise indicated:

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

	Thirteen weeks ended						Thirty-nine weeks ended
	October 1,			October 2,			October 1,			October 2,
	2011			2010			2011			2010
Revenues:
Net retail sales		97.9	%		91.6	%		98.1	%		95.8	%
Commercial revenue		1.2			7.6			1.1			3.5
Franchise fees		0.9			0.8			0.8			0.8
Total revenues		100.0			100.0			100.0			100.0

Costs and expenses:
Cost of merchandise sol d (1)		59.6			63.1			61.5			62.9
Selling, general and administrative		38.8			39.1			43.5			41.7
Store preopening		0.2			0.3			0.1			0.1
Interest expense (income), net		(0.0	)		(0.1	)		(0.0	)		(0.1	)
Total costs and expenses		98.1			101.9			104.5			104.2

Income (loss) before income taxes		1.9			(1.9	)		(4.5	)		(4.2	)
Income tax expense (benefit)		1.0			(0.5	)		(1.6	)		(1.3	)
Net income (loss)		0.9			(1.4	)		(2.9	)		(3.0	)


Retail Gross Margin % (2)		40.2	%		38.6	%		38.4	%		37.4	%

(1)	Cost of merchandise sold is expressed as a percentage of net retail sales and commercial revenue.

(2)

Retail gross margin represents net retail sales less cost of retail merchandise sold, which excludes cost of wholesale merchandise sold. Retail gross margin was $38.4 million and $103.7 million for the thirteen and thirty-nine weeks ended October 1, 2011, respectively, and $35.4 million and $98.8 million for the thirteen and thirty-nine weeks ended October 1, 2011, respectively. Retail gross margin percentage represents retail gross margin divided by net retail sales.

Thirteen weeks ended October 1, 2011 compared to thirteen weeks ended October 2, 2010

Revenues

Net retail sales. Net retail sales were $95.4 million for the thirteen weeks ended October 1, 2011 compared to $91.7 million for the thirteen weeks ended October 2, 2010, an increase of $3.7 million, or 4.0%. This increase was primarily attributable to a $1.0 million increase in comparable store sales, a $0.8 million increase in sales from pop-up and other non-store locations and a $0.9 million increase in sales from new stores. These were partially offset by a $0.8 million decline in sales from non-comparable store locations, primarily closures and relocations. Other changes in net retail sales, which included the positive impact of the changes in deferred revenue and foreign currency, totaled $1.8 million.

Commerical revenue and franchise fees. Commercial revenue was $1.2 million for the thirteen weeks ended October 1, 2011, a decrease of $6.5 million from $7.6 million for the thirteen weeks ended October 2, 2010. This decrease was primarily attributable to a single $5.8 million wholesale transaction with no associated gross margin in the 2010 third quarter. Revenue from franchise fees increased to $0.9 million for the thirteen weeks ended October 1, 2011 from $0.8 million for the thirteen weeks ended October 2, 2010.

Gross margin. Total gross margin was $39.0 million for the thirteen weeks ended October 1, 2011, compared to $36.6 million for the thirteen weeks ended October 2, 2010, an increase of $2.4 million, or 6.4%. Retail gross margin increased to $38.4 million for the thirteen weeks ended October 1, 2011 compared to $35.4 million for the thirteen weeks ended October 2, 2010, an increase of $3.0 million, or 8.5%. As a percentage of net retail sales, retail gross margin increased to 40.2% for the thirteen weeks ended October 1, 2011 from 38.6% for the thirteen weeks ended October 2, 2010. This 160 basis points as a percentage of net retail sales (bps) increase was primarily driven by a 70 basis point improvement in warehouse and distribution costs, 60 basis points in improved leverage of fixed occupancy costs and a 40 basis point improvement in merchandising margin .

Selling, general and administrative. Selling, general and administrative expenses were $37.8 million for the thirteen weeks ended October 1, 2011 as compared to $39.1 million for the thirteen weeks ended October 2, 2010, a decrease of $1.3 million, or 3.3%. The dollar decrease was primarily attributable to a shift in advertising and supplies costs, partially offset by increases in salaries and travel costs. As a percentage of total revenues, selling, general and administrative expenses decreased to 38.8% for the thirteen weeks ended October 1, 2011 as compared to 41.5% for the thirteen weeks ended October 2, 2010, excluding revenues from the single wholesale transaction in 2010, a 270 bps improvement. This improvement was primarily driven by a 160 bps reduction in marketing-related expenses, a 50 bps reduction in store operation costs and a 40 bps decline in corporate depreciation expense.

Store preopening. Store preopening expense was $0.2 million for the thirteen weeks ended October 1, 2011 and $0.3 million for the thirteen weeks ended October 2, 2010. Preopening expenses include expenses for stores that opened in the current period as well as expenses incurred for stores that will open in future periods.

Interest expense (income), net. Interest income, net of interest expense, was $40,000 for the thirteen weeks ended October 1, 2011 as compared to $83,000 for the thirteen weeks ended October 2, 2010.

Provision for income taxes . Income tax expense was $1.0 million for the thirteen weeks ended October 1, 2011 as compared to an income tax benefit of $0.5 million for the thirteen weeks ended October 2, 2010. The effective tax rate was 54.2% for the thirteen weeks ended October 1, 2011 compared to 27.5% for the thirteen weeks ended October 2, 2010. The increase in the effective tax rate was primarily attributable to the impact of recording a valuation allowance in the previous year as well as the impact of adjusting the provision to reflect the anticipated annual tax rate of approximately 35%.

Thirty-nine weeks ended October 1, 2011 compared to thirty-nine weeks ended October 2, 2010

Revenues

Net retail sales. Net retail sales were $269.9 million for the thirty-nine weeks ended October 1, 2011 compared to $264.0 million for the thirty-nine weeks ended October 2, 2010, an increase of $6.0 million, or 2.3%. This increase was primarily attributable to a $3.8 million increase in sales from pop-up and other non-store locations and a $2.6 million increase in sales from new stores. These were partially offset by a $2.2 million decrease in comparable store sales and a $2.9 million decline in sales from non-comparable store locations, primarily closures and relocations. Other changes in net retail sales, which included the positive impact of the changes in deferred revenue and foreign currency, totaled $4.6 million.

We believe the decrease in comparable store sales was attributed primarily to the following factors:

●

Commerical revenue and franchise fees. Commercial revenue was $3.0 million for the thirty-nine weeks ended October 1, 2011 compared to $9.6 million for the thirty-nine weeks ended October 2, 2010, a decrease of $6.6 million. This decrease was primarily attributable to a single $5.8 million wholesale transaction with no associated gross margin in the 2010 third quarter. Revenue from franchise fees increased to $2.3 million for the thirty-nine weeks ended October 1, 2011 from $2.1 million for the thirty-nine weeks ended October 2, 2010.

Gross margin. Total gross margin increased to $105.2 million for the thirty-nine weeks ended October 1, 2011 from $101.4 million for the thirty-nine weeks ended October 2, 2010, an increase of $3.8 million, or 3.8%. Retail gross margin increased to $103.7 million for the thirty-nine weeks ended October 1, 2011 from $98.8 million for the thirty-nine weeks ended October 2, 2010, an increase of $4.9 million, or 5.0%. As a percentage of net retail sales, retail gross margin increased to 38.4% for the thirty-nine weeks ended October 1, 2011 from 37.4% for the thirty-nine weeks ended October 2, 2010. This 100 bps increase resulted primarily from a 50 bps increase in leverage on occupancy costs, a 40 bps increase in merchandise margin and a 30 bps improvement in distribution costs, partially offset by a 20 bps increase in buying costs.

Selling, general and administrative. Selling, general and administrative expenses were $119.6 million for the thirty-nine weeks ended October 1, 2011 as compared to $115.0 million for the thirty-nine weeks ended October 2, 2010, an increase of $4.6 million, or 4.0%. As a percentage of total revenues, selling, general and administrative expenses increased to 43.5% for the thirty-nine weeks ended October 1, 2011 as compared to 42.6% for the thirty-nine weeks ended October 2, 2010, excluding revenues from the single wholesale transaction is 2010, an increase of 90 bps. The dollar increase was primarily attributable to consulting costs related to continuing efforts to improve efficiencies and reduce expenses and increases in advertising and payroll costs. The increase in selling, general and administrative expenses as a percent of revenue was primarily due to the increase in costs, partially offset by improved leverage on the fixed components of costs.

Store preopening. Store preopening expense was $0.4 million for the thirty-nine weeks ended October 1, 2011 as compared to $0.3 million for the thirty-nine weeks ended October 2, 2010. Preopening expenses include expenses for stores that opened in the current period as well as expenses incurred for stores that will open in future periods.

Interest expense (income), net. Interest income, net of interest expense, was $41,000 for the thirty-nine weeks ended October 1, 2011 as compared to $0.2 million for the thirty-nine weeks ended October 2, 2010. The decrease in interest income was primarily attributable to interest costs related to an ongoing sales and use tax audit.

Provision for income taxes. Income tax benefit was $4.4 million for the thirty-nine weeks ended October 1, 2011 as compared to the income tax benefit of $3.5 million for the thirty-nine weeks ended October 2, 2010. The effective tax rate was 35.2% for the thirty-nine weeks ended October 1, 2011 compared to 30.0% for the thirty-nine weeks ended October 2, 2010. The increase in the effective tax rate was primarily attributable to the impact of recording a valuation allowance in the previous year.

Non-GAAP Financial Measures

We use the term “store contribution” in this quarterly report on Form 10-Q. Store contribution consists of income before income tax expense, interest, store depreciation, amortization and impairment, store preopening expense, store closing expense and equity losses from investment in affiliate and general and administrative expense, excluding franchise fees, income from commercial activities and contribution from our webstore and seasonal and event-based locations. This term, as we define it, may not be comparable to similarly titled measures used by other companies and is not a measure of performance presented in accordance with U.S. GAAP.

We use store contribution as a measure of our stores’ operating performance. Store contribution should be considered supplemental and not a substitute for net income, net income per store, cash flows provided by operating activities, cash flows provided by operating activities per store, or other income or cash flow data prepared in accordance with GAAP. We believe store contribution is useful to investors in evaluating our operating performance because it, along with the number of stores in operation, directly impacts our profitability.

The following table sets forth a reconciliation of store contribution to net income for our company-owned stores located in the United States, Canada and Puerto Rico (North America), stores located the United Kingdom, Ireland and France (Europe) and for our consolidated store base (Dollars in thousands):

	Thirty-nine weeks ended									Thirty-nine weeks ended
	October 1, 2011									October 2, 2010
	North									North
	America			Europe			Total			America			Europe			Total
Net loss	$	(7,924	)	$	(149	)	$	(8,073	)	$	(6,417	)	$	(1,759	)	$	(8,176	)
Income tax expense (benefit)		(4,346	)		(31	)		(4,377	)		(3,531	)		20			(3,511	)
Interest expense (income)		65			(106	)		(41	)		(65	)		(126	)		(191	)
Store depreciation, amortization and impairment (1)		11,568			1,706			13,274			11,848			2,082			13,930
Store preopening expense		172			219			391			162			181			343
General and administrative expense (2)		34,382			2,264			36,646			30,184			2,956			33,140
Franchising and licensing contribution (3)		(2,752	)		-			(2,752	)		(3,399	)		-			(3,399	)
Non-store activity contribution (4)		(5,646	)		(538	)		(6,184	)		(1,807	)		(472	)		(2,279	)
Store contribution	$	25,519		$	3,365		$	28,884		$	26,975		$	2,882		$	29,857

Total revenues from external customers	$	227,727		$	47,516		$	275,243		$	231,739		$	43,924		$	275,663
Franchising and commercial revenues		(5,314	)		-			(5,314	)		(11,700	)		-			(11,700	)
Revenues from non-store activities (4)		(12,322	)		(1,568	)		(13,890	)		(7,926	)		(1,273	)		(9,199	)
Store location net retail sales	$	210,091		$	45,948		$	256,039		$	212,113		$	42,651		$	254,764
Store contribution as a percentage of store location net retail sales		12.1	%		7.3	%		11.3	%		12.7	%		6.8	%		11.7	%
Total net loss as a percentage of total revenues		(3.5	)%		(0.3	)%		(2.9	)%		(2.8	)%		(4.0	)%		(3.0	)%

(1)	Store depreciation, amortization and impairment includes depreciation and amortization of all capitalized assets in store locations, including leasehold improvements, furniture and fixtures, and computer hardware and software and store asset impairment charges, included in cost of merchandise sold.

(2)

General and administrative expenses consist of non-store, central office general and administrative functions such as management payroll and related benefits, travel, information systems, accounting, purchasing and legal costs as well as the depreciation and amortization of central office leasehold improvements, furniture and fixtures, computer hardware and software, and intellectual property. General and administrative expenses also include a central office marketing department, primarily payroll and related benefits expense, but exclude advertising expenses, such as direct mail catalogs and television advertising, which are included in store contribution.

(3)

Franchising and commercial contribution includes franchising and commercial revenues and all expenses attributable to the international franchising and commercial segments other than depreciation, amortization and interest expense/income. Depreciation and amortization related to franchising and commercial activities is included in the general and administrative expense caption. Interest expense/income related to commercial and franchising activities is included in the interest expense (income) caption.

(4)	Non-store activities include our webstores, pop-ups and seasonal and event-based locations, as well as intercompany transfer pricing charges.

Seasonality and Quarterly Results

Our operating results for one period may not be indicative of results for other periods, and may fluctuate significantly because of a variety of factors, including, but not limited to: (1) changes in general economic conditions and consumer spending patterns; (2) increases or decreases in our comparable store sales; (3) fluctuations in the profitability of our stores; (4) changes in foreign currency exchange rates; (5) the timing and frequency of our marketing initiatives, including national media and other public relations events; (6) the timing of our store openings and closings and related expenses; (7) changes in consumer preferences; (8) the effectiveness of our inventory management; (9) the actions of our competitors or mall anchors and co-tenants; (10) seasonal shopping patterns and holiday and vacation schedules; and (11) weather conditions.

The timing of new store openings may result in fluctuations in quarterly results as a result of the revenues and expenses associated with each new store location. We typically incur most preopening costs for a new store in the three months immediately preceding the store’s opening. We expect our growth, operating results and profitability to depend in some degree on our ability to increase our number of stores.

As a toy retailer, our sales are highest in our fourth quarter, followed by the first quarter. The timing of holidays and school vacations can impact our quarterly results. We cannot ensure that this will continue to be the case. In addition, for accounting purposes, the quarters of each fiscal year consist of 13 weeks, although we will have a 14-week quarter approximately once every six years. The 2008 fiscal fourth quarter had 14 weeks.

Liquidity and Capital Resources

Our cash requirements are primarily for the opening of new stores, information systems, including Web site enhancements and maintenance and working capital. Historically, we have been able to meet these requirements through cash flow provided by operations. In our history, we have also generated capital from the sale and issuance of our securities to private investors and through our initial public offering, and our revolving line of credit.

Operating Activities. Cash used in operating activities was $13.2 million for the thirty-nine weeks ended October 1, 2011 as compared with $17.3 million for the thirty-nine weeks ended October 2, 2010, or a decrease of $4.1 million. Generally, changes in cash from operating activities are driven by changes in net income or loss and changes in operating assets and liabilities. The decrease for the thirty-nine weeks ended October 2, 2010 reflects the following factors:

A smaller increase in inventories for the first thirty-nine weeks of 2011 as compared to the same period last year, due primarily to increases in 2010 related to incremental proprietary and non-proprietary inventory purchases, initial inventory for pop-up locations opening in the 2010 fourth quarter and higher levels of inventory due to extension of lead times by vendors; and

·	A decrease in receivables in the first thirty-nine weeks of 2011 as compared to an increase in the same period last year, attributable to decreased licensing activities in 2011 and a receivable in 2010 related to the single wholesale transaction.

These decreases were partially offset by:

·	A larger increase in prepaid expenses and other assets for the first thirty-nine weeks of 2011 as compared to the same period last year, as the 2010 income tax refund had not been received as of October 1, 2011; the 2009 refund was received in the first half of 2010; and

·	A larger increase in accounts payable and accrued expenses for the first thirty-nine weeks of 2011 as compared to the same period last year, due in part to timing of inventory receipts and payments.

Investing Activities. Cash used in investing activities was $10.9 million for the thirty-nine weeks ended October 1, 2011 as compared to $10.2 million for the thirty-nine weeks ended October 2, 2010, an increase of $0.7 million. Cash used in investing activities during the thirty-nine weeks ended October 1, 2011 primarily related to investments in central office information technology systems and new store construction costs as well as the purchase of short term investments, net of maturities. Cash used in investing activities during the thirty-nine weeks ended October 2, 2010 primarily related to investments in central office information technology systems, new store construction costs and the acquisition of trademarks and other intellectual property.

Financing Activities. Cash used in financing activities was $9.8 million and $7.2 million in the thirty-nine weeks ended October 1, 2011 and October 2, 2010, respectively, which consisted primarily of cash used for repurchases of the Company’s common stock. No borrowings were made under our line of credit in either the thirty-nine weeks ended October 1, 2011 or October 2, 2010.

Capital Resources. As of October 1, 2011, we had a consolidated cash balance of $25.1 million, over 50% of which was held outside of the United States. We also have a line of credit, which we can use to finance capital expenditures and working capital needs throughout the year. The credit agreement is with U.S. Bank, National Association and was amended effective December 31, 2010. The bank line continues to provide availability of $40 million for the first half of the fiscal year and a seasonal overline of $50 million. The seasonal overline is in effect from July 1 to December 31 each year. Borrowings under the credit agreement are secured by our assets and a pledge of 65% of our ownership interest in our foreign subsidiaries. The credit agreement expires on December 31, 2012 and contains various restrictions on indebtedness, liens, guarantees, redemptions, mergers, acquisitions or sale of assets, loans, transactions with affiliates, and investments. It also prohibits us from declaring dividends without the bank’s prior consent, unless such payment of dividends would not violate any terms of the credit agreement. Borrowings bear interest at LIBOR plus 1.8%. Financial covenants include maintaining a minimum tangible net worth, maintaining a minimum fixed charge coverage ratio (as defined in the credit agreement) and not exceeding a maximum funded debt to earnings before interest, depreciation and amortization ratio. As of October 1, 2011: (i) we were in compliance with these covenants; (ii) there were no borrowings under our line of credit; (iii) there was a standby letter of credit of approximately $1.1 million outstanding under the credit agreement; and (iv) there was approximately $48.9 million available for borrowing under the line of credit.

Most of our retail stores are located within shopping malls and all are operated under leases classified as operating leases. Our leases in North America typically have a ten-year term and contain provisions for base rent plus percentage rent based on defined sales levels. Many of the leases contain a provision whereby either we or the landlord may terminate the lease after a certain time, typically in the third to fourth year of the lease, if a certain minimum sales volume is not achieved. In addition, some of these leases contain various restrictions relating to change of control of our company. Our leases also subject us to risks relating to compliance with changing mall rules and the exercise of discretion by our landlords on various matters, including rights of termination in some cases.

Our leases in the U.K. and Ireland typically have terms of 10 to 15 years and generally contain a provision whereby every fifth year the rental rate can be adjusted to reflect the current market rates. The leases typically provide the lessee with the first right for renewal at the end of the lease. We may also be required to make deposits and rent guarantees to secure new leases as we expand. Real estate taxes also change according to government time schedules to reflect current market rental rates for the locations we lease. Rents are charged quarterly and paid in advance.

In fiscal 2011, we expect to spend a total of approximately $12 million on capital expenditures. Capital spending through the thirty-nine weeks ended October 1, 2011 totaled $9.9 million, on track with our full year plans. Capital spending in fiscal 2011 is primarily for the opening of six new stores, the relocation of four stores and the continued installation and upgrades of central office information technology systems including web enhancements.

We believe that cash generated from operations and available borrowings under our credit agreement will be sufficient to fund our working capital and other cash flow requirements for the near future. Our credit agreement expires on December 31, 2012.

On February 20, 2007, we announced that our board of directors had authorized a $25 million share repurchase program of our outstanding common stock. On March 10, 2008, we announced an expansion of our share repurchase program to $50 million. On March 2, 2011, we announced that our share repurchase program had been extended to March 31, 2012. We currently intend to purchase up to an aggregate of $50 million of our common stock in the open market (including through 10b5-1 plans), through privately negotiated transactions or through an accelerated repurchase transaction. The primary source of funding for the program is expected to be cash on hand. The timing and amount of share repurchases, if any, will depend on price, market conditions, applicable regulatory requirements, and other factors. The program does not require us to repurchase any specific number of shares and may be modified, suspended or terminated at any time without prior notice. Shares repurchased under the program will be subsequently retired. As of November 7, 2011, approximately 5.4 million shares at an average price of $7.49 per share have been repurchased under this program for an aggregate amount of $40.2 million, leaving $9.8 million of availability under the program.

Off-Balance Sheet Arrangements

We hold a minority interest in Ridemakerz, which is accounted for under the equity method. We purchased a call option from a group of other Ridemakerz investors for $150,000 for 1.25 million Ridemakerz common units at an exercise price of $1.25 per unit. The call option was immediately exercisable and expires April 30, 2012. Simultaneously, we granted a put option to the same group of investors for 1.25 million common units at an exercise price of $0.50 per unit. The put option was exercisable on April 30, 2008 and expires on April 30, 2012. As of October 1, 2011, the book value of our investment in Ridemakerz was zero. We still retain an ownership interest of approximately 15%. Under the current agreements, we could own up to approximately 24% of fully diluted equity in Ridemakerz.

Critical Accounting Estimates

The preparation of financial statements in conformity with U.S. GAAP requires the appropriate application of certain accounting policies, which require us to make estimates and assumptions about future events and their impact on amounts reported in our financial statements and related notes. Since future events and their impact cannot be determined with certainty, the actual results will inevitably differ from our estimates. Such differences could be material to the financial statements.

We believe the application of accounting policies, and the estimates inherently required therein, are reasonable. These accounting policies and estimates, including those related to inventory, long-lived assets, goodwill and revenue recognition, are reevaluated on an ongoing basis, and adjustments are made when facts and circumstances dictate a change. Historically, we have found our application of accounting policies to be appropriate, and actual results have not differed materially from those determined using necessary estimates.

Our critical accounting policies and estimates are discussed in and should be read in conjunction with our annual report on Form 10-K, as filed with the SEC on March 17, 2011, which includes audited consolidated financial statements for our 2010, 2009 and 2008 fiscal years. There have been no material changes to the critical accounting policies and estimates disclosed in the 2010 Form 10-K.

Recent Accounting Pronouncements

There are no new accounting pronouncements for which adoption is expected to have a material effect on the Company’s financial statements in future accounting periods.

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

Our market risks relate primarily to changes in interest rates, and we bear this risk in two specific ways. First, our revolving credit facility carries a variable interest rate that is tied to market indices and, therefore, our results of operations and our cash flows can be impacted by changes in interest rates. Outstanding balances under our credit facility bear interest at LIBOR plus 1.8%. We had no borrowings outstanding during the first nine months of fiscal 2011. Accordingly, a 100 basis point change in interest rates would result in no material change to our annual interest expense. The second component of interest rate risk involves the investment of excess cash in short term, investment grade interest-bearing securities. These investments are considered to be cash equivalents or short-term investments, based on their original maturity and are classified accordingly on our balance sheet. If there are changes in interest rates, those changes would affect the investment income we earn on these investments and, therefore, impact our cash flows and results of operations.

We conduct operations in various countries, which expose us to changes in foreign exchange rates. The financial results of our foreign subsidiaries and franchisees may be materially impacted by exposure to fluctuating exchange rates. Reported sales, costs and expenses at our foreign subsidiaries, when translated into U.S. dollars for financial reporting purposes, can fluctuate due to exchange rate movement. While exchange rate fluctuations can have a material impact on reported revenues, costs and expenses, and earnings, this impact is principally the result of the translation effect and does not materially impact our short-term cash flows.

Although we enter into a significant amount of purchase obligations outside of the U.S., these obligations are settled primarily in U.S. dollars and, therefore, we believe we have only minimal exposure at present to foreign currency exchange risks for our purchase obligations. Historically, we have not hedged our currency risk and do not currently anticipate doing so in the future.

We do not engage in financial transactions for trading or speculative purposes.

Item 4. Controls and Procedures.

Disclosure Controls and Procedures. The Company’s management, with the participation of the Company’s Chief Executive Bear and Chief Operations and Financial Bear, has evaluated the effectiveness of the Company’s disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the Exchange Act)), as of the end of the period covered by this report. Our disclosure controls are designed to provide reasonable assurance of achieving their objectives and based on the aforementioned evaluation, the Company’s management, including the Chief Executive Bear and Chief Operations and Financial Bear, have concluded that the Company’s disclosure controls and procedures were effective at the reasonable assurance level as of October 1, 2011, the end of the period covered by this quarterly report.

It should be noted that our management, including the Chief Executive Bear and the Chief Operations and Financial Bear, does not expect that the Company’s disclosure controls and procedures or internal controls will prevent all error and all fraud. A control system, no matter how well conceived or operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Changes in Internal Control Over Financial Reporting. The Company’s management, with the participation of the Company’s Chief Executive Bear and Chief Operations and Financial Bear, also conducted an evaluation of the Company’s internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) to determine whether any changes occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting. Based on that evaluation, there has been no such change during the period covered by this report.

PART II – OTHER INFORMATION

Item 1A. Risk Factors

There have been no material changes to our Risk Factors as disclosed in our Annual Report on Form 10-K for the year ended January 1, 2011 as filed with the SEC on March 17, 2011.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

ISSUER PURCHASES OF EQUITY SECURITIES

Period	(a) Total Number of Shares (or Units) Purchased (1)		(b) Average Price Paid Per Share (or Unit)		(c) Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs (2)		(d) Maximum Number (or Approximate Dollar Value) of Shares (or Units) the May Yet Be Purchased Under the Plan or Program
Jul. 3, 2011 – Jul. 30, 2011		89	$	6.12		-	$	18,641,289
Jul 31, 2011 – Aug. 27, 2011		253,827	$	5.40		253,710	$	17,271,008
Aug. 28, 2011 – Oct. 1, 2011		680,519	$	5.47		680,041	$	13,551,219
Total		934,435	$	5.45		933,751	$	13,551,219

(1)

Includes shares of our common stock delivered to us in satisfaction of the tax withholding obligation of holders of restricted shares which vested during the applicable period. Our equity incentive plans provide that the value of shares delivered to us to pay the withheld to cover tax obligations is calculated at the closing trading price of our common stock on the date the relevant transaction occurs.

(2)

On March 2, 2011, we announced the further extension of our $50 million share repurchase program of our outstanding common stock until March 31, 2012. The program was authorized by our board of directors. Purchases may be made in the open market or in privately negotiated transactions, with the level and timing of activity depending on market conditions, applicable regulatory requirements, and other factors. Purchase activity may be increased, decreased or discontinued at any time without notice. Shares purchased under the program are subsequently retired.

Item 6. Exhibits

The following is a list of exhibits filed as a part of the quarterly report on Form 10-Q:

Exhibit No.		Description

2.1		Agreement and Plan of Merger dated April 3, 2000 between Build-A-Bear Workshop, L.L.C. and the Registrant (incorporated by reference from Exhibit 2.1 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

3.1		Third Amended and Restated Certificate of Incorporation (incorporated by reference from Exhibit 3.1 of our Current Report on Form 8-K, filed on November 11, 2004)

3.2		Amended and Restated Bylaws (incorporated by reference from Exhibit 3.4 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

4.1		Specimen Stock Certificate (incorporated by reference from Exhibit 4.1 to Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)

4.2		Stock Purchase Agreement by and among the Registrant, Catterton Partners IV, L.P., Catterton Partners IV Offshore, L.P. and Catterton Partners IV Special Purpose, L.P. and the Purchasers named therein dated as of April 3, 2000 (incorporated by reference from Exhibit 4.2 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

4.3		Stock Purchase Agreement by and among the Registrant and the other Purchasers named therein dated as of September 21, 2001 (incorporated by reference from Exhibit 4.3 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

4.4		Amended and Restated Registration Rights Agreement, dated September 21, 2001 by and among Registrant and certain stockholders named therein (incorporated by reference from Exhibit 4.5 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)

31.1		Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the Chief Executive Bear)

31.2		Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the Chief Operations and Financial Bear)

32.1		Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the Chief Executive Bear)

32.2		Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the Chief Operations and Financial Bear)

101.INS		XBRL Instance

101.SCH		XBRL Extension Schema

101.CAL		XBRL Extension Calculation

101.DEF		XBRL Extension Definition

101.LAB		XBRL Extension Label

101.PRE		XBRL Extension Presentation

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: November 10, 2011

	BUILD-A-BEAR WORKSHOP, INC.
	(Registrant)

	By:	/s/ Maxine Clark
		Maxine Clark
		Chairman of the Board and Chief Executive Bear

	By:	/s/ Tina Klocke
		Tina Klocke
		Chief Operations and Financial Bear, Treasurer and Secretary

TABLE OF CONTENTS

Part I-financial Information Item 1. Financial Statements Item 2. Management S Discussion and Analysis Of Financial Condition and Results Of Operations Item 3. Quantitative and Qualitative Disclosures About Market Risk Item 4. Controls and Procedures Part II Other Information Item 1A. Risk Factors Item 2. Unregistered Sales Of Equity Securities and Use Of Proceeds Item 6. Exhibits

BBW 10-Q Quarter ended Oct. 1, 2011