CNFN 10-Q Quarterly Report June 30, 2010

CFN ENTERPRISES INC.

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10-Q 1 accelerize_10q-063010.htm FORM 10-Q accelerize_10q-063010.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

x	QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2010

o	TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT

For the transition period from ________ to __________

Commission File Number: 000-52635

ACCELERIZE NEW MEDIA, INC.

(Exact name of registrant specified in charter)

Delaware		20-3858769
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

12121 WILSHIRE BLVD.,

SUITE 322

LOS ANGELES, CALIFORNIA 90025

(Address of principal executive offices)

(310) 903 4001

(Issuer's telephone number)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes o No o

Indicate by check mark whether the registrant is large accelerated filer, an accelerated filer, or a non-accelerated filer. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer o	Accelerated filer o
Non-accelerated filer o (Do not check if smaller reporting company)	Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x

The number of shares outstanding of the registrant’s Common Stock, $0.001 par value per share, was 31,250,352 as of August 11, 2010.

When used in this quarterly report, the terms “Accelerize,” “the Company,” “ we,” “our,” and “us” refer to Accelerize New Media, Inc., a Delaware corporation.

CAUTIONARY STATEMENT REGARDING FORWARD LOOKING INFORMATION

This quarterly report on Form 10-Q contains certain forward-looking statements. Forward-looking statements may include our statements regarding our goals, beliefs, strategies, objectives, plans, including product and service developments, future financial conditions, results or projections or current expectations. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. These statements are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause actual results to be materially different from those contemplated by the forward-looking statements. These factors include, but are not limited to, our ability to implement our strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition, and other factors. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. The business and operations of Accelerize New Media, Inc. are subject to substantial risks, which increase the uncertainty inherent in the forward-looking statements contained in this report. Except as required by law, we undertake no obligation to release publicly the result of any revision to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Further information on potential factors that could affect our business is described under “Item 1A. Risk Factors” in our annual report on Form 10-K as filed with the Securities and Exchange Commission, or the SEC, on March 26, 2010 and in Item 1A hereto. Readers are also urged to carefully review and consider the various disclosures we have made in this report and in our annual report on Form 10-K.

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ACCELERIZE NEW MEDIA, INC.

INDEX

		Page

PART I - FINANCIAL INFORMATION:

Item 1.	Financial Statements (Unaudited)	4

Item 2.	Management’s Discussion and Analysis And Results of Operations	19

Item 4.	Controls and Procedures	22

PART II - OTHER INFORMATION:

Item 1A.	Risk Factors	23

Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	23

Item 6.	Exhibits	24

SIGNATURES		25

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PART I-FINANCIAL INFORMATION

Item 1. Financial Statements

ACCELERIZE NEW MEDIA, INC.
BALANCE SHEETS

	June 30,			December 31,
ASSETS	2010			2009
	(Unaudited)			(1)
Current Assets:
Cash	$	184,866		$	128,167
Accounts receivable, net of allowance for bad debt of $16,541 and $20,525 at
June 30, 2010 and December 31, 2009, respectively		260,047			154,928
Prepaid expenses and other assets		27,613			30,656
Domain name rights		8,151			20,548
Deferred tax asset		10,550			29,216
Total current assets		491,227			363,515

Website development costs, net of accumulated amortization of $320,473 and
$273,809 at June 30, 2010 and December 31, 2009, respectively		26,377			73,041

Property and equipment, net of accumulated depreciation of $9,807 and $39,224 at
June 30, 2010 and December 31, 2009, respectively		10,424			6,890

Deferred financing fees		35,288			45,817
Goodwill		43,000			64,000
Total assets	$	606,316		$	553,263

LIABILITIES AND STOCKHOLDERS' DEFICIT

Current Liabilities:
Accounts payable and accrued expenses	$	396,777		$	396,049
Deferred revenues- short-term		209,519			349,541
Deferred tax liability		10,550			29,216
Total current liabilities		616,846			774,806

Convertible notes payable and accrued interest, net of debt discount of $135,093
and $174,154 at June 30, 2010 and December 31, 2009, respectively		1,045,944			1,003,633
Deferred revenue- long-term		25,255			74,897
Total liabilities		1,688,045			1,853,336

Stockholders' Deficit:
Preferred stock, $0.001 par value, 2,000,000 shares authorized:
Series A, 54,000 issued and outstanding at June 30, 2010 and December 31, 2009, respectively		728,567			728,567
Series B, 116,625 issued and outstanding at June 30, 2010 and December 31, 2009, respectively		3,565,813			3,565,813
Common stock; $.001 par value; 100,000,000 shares authorized;
31,619,787 issued and 31,559,787 outstanding at June 30, 2010;
30,149,567 issued and 29,629,567 outstanding at December 31, 2009		31,620			30,150
Additional paid-in capital		8,665,304			7,965,205
Treasury stock		(6,000	)		(52,000	)
Accumulated deficit		(14,067,033	)		(13,537,808	)

Total stockholders’ deficit		(1,081,729	)		(1,300,073	)

Total liabilities and stockholders’ deficit	$	606,316		$	553,263

(1) Derived from audited financial statements

See Notes to Unaudited Financial Statements.

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ACCELERIZE NEW MEDIA, INC.
STATEMENTS OF OPERATIONS

	Three-month periods ended						Six-month periods ended
	June 30,						June 30,
	2010			2009			2010			2009
	(Unaudited)			(Unaudited)			(Unaudited)			(Unaudited)
Revenues:
Lead generation revenues	$	470,413		$	999,565		$	1,259,445		$	1,777,214
Advertising and other revenues		294,891			39,022			510,469			102,867
Debt solution revenues		98,947			189,348			210,043			380,320
Software licensing revenues		99,172			-			126,306			-
Total revenues:		963,423			1,227,935			2,106,263			2,260,401

Operating expenses:
Selling, general and administrative		1,042,690			1,562,272			2,368,478			3,549,112
Total operating expenses		1,042,690			1,562,272			2,368,478			3,549,112

Operating loss		(79,267	)		(334,337	)		(262,215	)		(1,288,711	)

Other expense:
Interest expense		(32,344	)		(39,683	)		(64,688	)		(54,607	)
		(32,344	)		(39,683	)		(64,688	)		(54,607	)

Net loss		(111,611	)		(374,020	)		(326,903	)		(1,343,318	)

Less dividends series A and B preferred stock		102,830			104,313			203,322			206,358

Net loss attributable to common stock	$	(214,441	)	$	(478,333	)	$	(530,225	)	$	(1,549,676	)

Basic and diluted loss per common share	$	(0.01	)	$	(0.02	)	$	(0.02	)	$	(0.06	)

Basic and diluted weighted average common
shares outstanding		31,278,170			27,843,668			30,774,893			27,620,876

See Notes to Unaudited Financial Statements.

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ACCELERIZE NEW MEDIA, INC.
STATEMENTS OF CASH FLOWS

	Six-month periods ended
	June 30,
	2010			2009
	(Unaudited)			(Unaudited)
Cash flows from operating activities:
Net loss	$	(326,903	)	$	(1,343,318	)
Adjustments to reconcile net loss to net cash used in
operating activities:
Depreciation and amortization		111,303			62,882
Impairment of goodwill		21,000			531,547
Fair value of shares issued for services		-			50,000
Fair value of warrants issued for services		-			139,080
Fair value of warrants revlaution		-			97,414
Fair value of options		66,888			54,177
Fair value of shares issued for interest payment		41,070			-
Changes in operating assets and liabilities:
Accounts receivable		(105,119	)		(30,955	)
Prepaid expenses		5,143			20,921
Deferred tax asset		18,666			(35,253	)
Other assets		(2,100	)		(25,000	)
Accrued interest		3,250			8,148
Accounts payable and accrued expenses		729			(10,872	)
Deferred tax liability		(18,666	)		35,253
Deferred revenues		(189,665	)		(45,018	)

Net cash used in operating activities		(374,404	)		(490,994	)

Cash flows used in investing activities:
Capital expenditures		(6,186	)		(3,150	)
Website development costs		-			(365	)

Net cash used in investing activities		(6,186	)		(3,515	)

Cash flows from financing activities:
Proceeds from notes payable		-			580,479
Payment of finders fee for notes payable		-			-
Net proceeds from issuance of common stock for cash		449,289			-
Repurchase of shares of common stock		(12,000	)		(50,000	)

Net cash provided by financing activities		437,289			530,479

Net increase in cash		56,699			35,970

Cash, beginning of period		128,167			252,921

Cash, end of period	$	184,866		$	288,891

Supplemental disclosures of cash flow information:
Cash paid for interest	$	64,470		$	45,120

Cash paid for income taxes	$	-		$	-

Non-cash investing and financing activities:

Beneficial conversion feature associated with convertible notes payable	$	-		$	194,703
Write-off of fully depreciated fixed assets	$	32,069		$	-
Cashless exercise of warrants	$	-		$	102
Preferred stock dividends	$	202,322		$	102,045
Retirement of treasury stock	$	58,000		$	-
Fair value of shares issued as finder's fee	$	105		$	-
Goodwill resulting from acquisition and corresponding
increase (decrease) in:	$	-		$	(347,547	)
Assets	$	-		$	(347,547	)
Common stock and additional paid-in capital	$	-		$	-

See Notes to Unaudited Financial Statements.

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ACCELERIZE NEW MEDIA, INC.

NOTES TO FINANCIAL STATEMENTS

NOTE 1: ORGANIZATION, DESCRIPTION OF BUSINESS AND GOING CONCERN:

Accelerize New Media, Inc. , or the Company, a Delaware corporation, incorporated on November 22, 2005, is an online-based media and customer acquisition solutions provider.

The Company offers a comprehensive online media solution for clients to reach their target audience on the Internet. The Company provides lead generation and performance based customer acquisition solutions via the Company’s network of financial, news, and business networking portals, blogs, targeted e-mail, banners, search engine optimization, and co-registration opportunities. The Company primarily makes money from the following three lines of business: (1) Lead generation/Performance based marketing - Utilizing the Company’s internally designed and developed lead generation platform, the Company delivers buyers to sellers by providing vendors with opportunities to contact qualified and interested potential customers, and essentially crafting high-quality new-business leads for such vendors, and in return the Company receives fees. The Company’s current lead generation focus includes, but is not limited to, the industry of debt settlement, credit repair/reports, and tax settlements; (2) Online advertising – the Company’s financial content network is available over the Internet, and the Company’s revenues are generated through the sale of display advertisings, list management, targeted lead generation, and web consulting services; and (3) Software-as-a-Service, or SaaS – the Company’s proprietary lead management and affiliate platforms have been designed for use by Internet lead-generation firms, online publishers, advertising agencies and corporations worldwide, and is available for a monthly licensing fee.

The balance sheet presented as of December 31, 2009 has been derived from the audited financial statements. The unaudited financial statements have been prepared pursuant to the rules and regulations of the SEC. Certain information and footnote disclosures normally included in the annual financial statements prepared in accordance with accounting principles generally accepted in the United States of America, have been omitted pursuant to those rules and regulations, but the Company believes that the disclosures are adequate to make the information presented not misleading. The financial statements and notes included herein should be read in conjunction with the annual financial statements and notes for the year ended December 31, 2009 included in the Company’s Annual Report on Form 10-K filed with the SEC on March 26, 2010. In the opinion of management, all adjustments, consisting of normal, recurring adjustments and disclosures necessary for a fair presentation of these interim financial statements have been included. The results of operations for the three and six-month periods ended June 30, 2010 are not necessarily indicative of the results for the year ending December 31, 2010.

The accompanying financial statements have been prepared on a going concern basis. The Company has used net cash in its operating activities of approximately $374,000 during the six-month period ended June 30, 2010. The Company's ability to continue as a going concern is dependent upon its ability to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due, to fund possible future acquisitions, and to generate profitable operations in the future. Management plans to continue to provide for its capital requirements by issuing additional equity securities and debt. The outcome of these matters cannot be predicted at this time and there are no assurances that if achieved, the Company will have sufficient funds to execute its business plan or generate positive operating results.

During December 2006, the Company entered into an Asset Purchase Agreement to acquire a substantial portion of the operating assets of The Debt Reduction Group, LLC, or DRG. Pursuant to the Asset Purchase Agreement entered into by the Company in January 2007, the accounts receivable and substantially all intangible assets of DRG in consideration of issuing 3,500,000 shares of its common stock to the managing members of DRG, as well as granting up to 500,000 warrants to certain of DRG’s employees which may be earned based upon certain milestones related to target revenues and operating margins covering 18 months after closing. During October 2008, the Company determined that such DRG employees met certain performance targets and issued to them warrants to purchase 450,000 shares of common stock.

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The acquisition of the operations of DRG was accounted for pursuant to the Financial Accounting Standard Board, or FASB, ASC 805 Business Combinations, or ASC 805, which provides that the assets and liabilities acquired and the equity interest issued are initially recognized at the date of acquisition and measured at the fair value of the net assets acquired and consideration exchanged. Additionally, ASC 805 provides that the results of operations of the acquired entity after the effective date of acquisition be consolidated in the results of operations of the acquirer.

The total aggregate purchase price of DRG amounted to $729,652, which consisted of (i) 3,500,000 shares of common stock issued in 2007 and 2008, and valued at an aggregate of $210,000, and (i) assumption of $519,652 of liabilities. The purchase price has been allocated as follows:

	Amount
Accounts receivable	$	12,036
Property and equipment		32,069
Goodwill		685,547
Total Purchase Price	$	729,652

The fair value of the shares issued in 2007 pursuant to this transaction was based on a valuation of the Company’s shares prepared by an independent valuation specialist, using the discounted cash flow approach.

The fair value of the shares issued in 2008 pursuant to this transaction was based on the fair value of the shares as quoted on the over-the-counter bulletin board on the Company’s first day of trading.

NOTE 2: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reporting amounts of revenues and expenses during the reported period. Actual results will differ from those estimates.

Cash and Cash Equivalents

The Company considers all highly liquid temporary cash investments with an original maturity of three months or less when purchased, to be cash equivalents.

Concentration of Credit Risks

The Company is subject to concentrations of credit risk primarily from cash and cash equivalents and accounts receivable.

The Company’s cash and cash equivalents accounts are held at financial institutions and are insured by the Federal Deposit Insurance Corporation, or the FDIC, up to $250,000. During the six-month period ended June 30, 2010, the Company has reached bank balances exceeding the FDIC insurance limit. To reduce its risk associated with the failure of such financial institutions, the Company periodically evaluates the credit quality of the financial institutions in which it holds deposits.

The Company's accounts receivable are due from a few customers, all located in the United States. Two of the Company’s customers accounted for 15% and 10% of its accounts receivables at June 30, 2010. Two of the customers accounted for 13% and 19% of its accounts receivables at December 31, 2009.

Property and Equipment

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Property and equipment are recorded at cost and are depreciated on a straight-line basis over their estimated useful lives of three years. Maintenance and repairs are charged to expense as incurred. Significant renewals and betterments are capitalized.

Property and equipment consist of the following at:

	June 30, 2010			December 31, 2009
Computer equipment and software	$	18,782		$	15,509
Phone equipment		-			19,155
Office furniture and equipment		1,449			11,450
		20,231			46,114
Accumulated depreciation		(9,807	)		(39,224	)
	$	10,424		$	6,890

During the six-month period ended June 30, 2010, the Company wrote off certain assets that had been fully depreciated during the period totaling $32,069.

Depreciation expense amounted to $2,652 and $7,269 during the six-month periods ended June 30, 2010 and 2009, respectively.

Revenue Recognition

The Company recognizes revenue on arrangements in accordance with FASB ASC 605-10-S99-Revenue Recognition-Overall-SEC Materials. Revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed, and collectability of the resulting receivable is reasonably assured.

The Company’s online advertising revenues are generated from the pay-per-click, cost-per-action listings, and banner ad sales of its portfolio of web sites. When an online user navigates to one of the Company’s owned and operated Websites and clicks and or visits on a particular listing/web page or completes the specified action, the Company receives a fee.

The Company’s lead generation network revenues are primarily generated using third-party distribution networks to deliver the merchant advertisers’ listings. The distribution network includes search engines, shopping engines, directories, destination sites, Internet domains or Web sites, and other targeted Web-based content. The Company generates revenue upon delivery of a qualified lead to the Company’s merchant advertisers or partner. Other revenues include the Company’s lead generation web services, paid search optimization, landing page development services, and creative design.

The Company’s Software-as-a-Service lead management and affiliate platform revenues are generated from a monthly fee, as well as per transaction fee’s that customers pay for platform usage.

Since January 1, 2007, the Company generates a portion of its revenues from fees earned from the sale and marketing of debt reduction solutions offered to consumers by debt settlement agencies. The consumers generally enter in a debt solution program with a debt settlement agency which provides for monthly payments by the consumers over a period of up to 3 years. The commission earned by the Company will vary between 7.5% and 8.9% of the total debt of the consumer to be negotiated by the respective debt settlement agency. For consumers enrolled prior to March 1, 2007 the Company receives its fees from debt settlement agencies upon payment by consumers to the debt settlement agencies within the first 8 months of the debt solution program, assuming that all consumers make all their payments. This payment was subject to a partial refund by the Company to the debt settlement agencies if: 1) the debt settlement agency does not receive all scheduled monthly payments for the duration of the contract during the first 15 months of such contract, or 2) the debt settlement agencies issue a refund to the consumer over the term of the respective contract. For consumers enrolled since March 1, 2007, the Company receives its fee from debt settlement agencies upon payment by consumers to the debt settlement agencies within the first 18 months of the debt solution program, assuming that all consumers make all their payments. Accordingly, the fee earned by the Company is recognized over the terms of the underlying contract between the debt settlement agencies and the consumer, which is generally 3 years. Consequently, the Company defers the fees received from the debt settlement agency in excess of the revenues recognized over the term of the underlying contract between the debt settlement agencies and the consumer. Such excess amounted to approximately $235,000 and $424,000 at June 30, 2010 and December 31, 2009, respectively, and is recorded as deferred revenue on the balance sheet.

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Since September 2007, the payment to the Company is subject to a partial refund only if a debt settlement agency issues a refund to the consumer over the term of the respective contract.

The Company ceased operating its Debt Settlement Referral Division effective January 1, 2009. During 2010 it will continue to receive commissions for debt settlement solutions provided to past clients.

Customer Concentration

None of the Company's customers accounted for a material portion of its revenues during the six-month period ended June 30, 2010. One of the Company’s customers accounted for 14% of the Company’s revenues during the six-month period ended June 30, 2009.

Product Concentration

The Company offers online media solutions for U.S. based businesses to reach their target audience on the Internet. The Company provides lead generation and performance-based customer acquisition solutions via internet marketing communications offerings, such as portals, blogs, and search engine optimization. The Company’s primary revenue sources are as follows: (1) Lead generation/Performance based marketing - utilizing the Company’s internally designed and developed lead generation platform, the Company delivers information to sellers by providing vendors with opportunities to contact qualified and interested potential customers, and new-business leads for such vendors, and in return the Company receives fees. The Company’s current lead generation focus surrounds, but is not limited to, the industry of debt settlement, credit repair/reports, and tax settlements.; (2) Online advertising – the Company’s financial content network is available over the Internet, and the Company’s revenues are generated through the sale of display advertisings, list management, targeted lead generation, and web consulting services; and (3) SaaS – the Company’s proprietary lead management and affiliate platforms, have been designed for use by Internet lead-generation firms, online publishers, advertising agencies and corporations worldwide, and is available for a monthly licensing fee.

Fair Value of Financial Instruments

Effective January 1, 2008, the Company adopted FASB ASC 820-Fair Value Measurements and Disclosures, or ASC 820, for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company’s financial position or operating results, but did expand certain disclosures.

ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:

Level 1:	Observable inputs such as quoted market prices in active markets for identical assets or liabilities
Level 2:	Observable market-based inputs or unobservable inputs that are corroborated by market data
Level 3:	Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.

The Company did not have any Level 2 or Level 3 assets or liabilities as of June 30, 2010 and December 31, 2009, with the exception of its convertible promissory notes. The carrying amounts of the convertible promissory notes at June 30, 2010 and December 31, 2009, approximate their respective fair value based on the Company’s incremental borrowing rate.

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Cash and cash equivalents include money market securities that are considered to be highly liquid and easily tradable as of June 30, 2010 and December 31, 2009, respectively. These securities are valued using inputs observable in active markets for identical securities and are therefore classified as Level 1 within our fair value hierarchy.

In addition, FASB ASC 825-10-25 Fair Value Option, or ASC 825-10-25, was effective for January 1, 2008. ASC 825-10-25 expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. The Company did not elect the fair value options for any of its qualifying financial instruments.

Advertising

The Company expenses advertising costs as incurred. Advertising expense amounted to $124,802 and $84,504 during the six-month periods ended June 30, 2010 and 2009, respectively.

Website Development Costs

The Company has capitalized certain internal use software and website development costs amounting to approximately $0 and $400 as of June 30, 2010 and December 31, 2009, respectively. The estimated useful life of costs capitalized is evaluated for each specific project and ranges from one to three years.

Income Taxes

Income taxes are accounted for in accordance with the provisions of FASB ASC 740, Accounting for Income Taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances are established, when necessary, to reduce deferred tax assets to the amounts expected to be realized, but no less than quarterly.

Share-Based Payment

The Company accounts for stock-based compensation in accordance with ASC Topic 718, Compensation-Stock Compensation, or ASC 718, for all the stock awards granted after December 31, 2005, and granted prior to but not yet vested as of December 31, 2005. Under the fair value recognition provisions of this topic, stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as expense on a straight-line basis over the requisite service period, which is the vesting period. See Note 8 for further information regarding the Company’s stock-based compensation assumptions and expenses. The Company elected to use the modified prospective transition method as permitted by ASC 718.

Effective January 1, 2006, the Company changed its method of attributing the value of stock-based compensation to expense from the accelerated multiple-option approach to the straight-line single option method. Compensation expense for all share-based payment awards granted prior to January 1, 2006 will continue to be recognized using the accelerated multiple-option approach while compensation expense for all share-based payment awards granted on or subsequent to January 1, 2006 has been and will continue to be recognized using the straight-line single-option approach.

The Company has elected to use the Black-Scholes-Merton, or BSM, option-pricing model to estimate the fair value of its options, which incorporates various subjective assumptions including volatility, risk-free interest rate, expected life, and dividend yield to calculate the fair value of stock option awards. Compensation expense recognized in the consolidated statements of operations is based on awards ultimately expected to vest and reflects estimated forfeitures. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.

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Segment Reporting

The Company generates revenues from the following sources: (1) Lead generation/Performance based marketing - utilizing the Company’s internally designed and developed lead generation platform, the Company delivers information to sellers by providing vendors with opportunities to contact qualified and interested potential customers, and new-business leads for such vendors, and in return the Company receives fees; (2) Online advertising – the Company’s financial content network is available over the Internet, and the Company’s revenues are generated through the sale of display advertisings, list management, targeted lead generation, and web consulting services; and (3) SaaS – the Company’s proprietary lead management and affiliate platforms, have been designed for use by Internet lead-generation firms, online publishers, advertising agencies and corporations worldwide, and is available for a monthly licensing fee.

Recent Accounting Pronouncements

In October 2009, the FASB issued guidance for amendments to FASB Emerging Issues Task Force, or EITF Issue No. 09-1 “Accounting for Own-Share Lending Arrangements in Contemplation of a Convertible Debt Issuance or Other Financing”, or Subtopic 470-20. This accounting standards update establishes the accounting and reporting guidance for arrangements under which own-share lending arrangements issued in contemplation of convertible debt issuance.

This Subtopic is effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2009. Earlier adoption is not permitted. Management believes this Statement will have no impact on the financial statements of the Company once adopted.

Basic and Diluted Earnings Per Share

Basic earnings per share are calculated by dividing income available to stockholders by the weighted-average number of common shares outstanding during each period. Diluted earnings per share are computed using the weighted average number of common and dilutive common share equivalents outstanding during the period. Dilutive common share equivalents consist of shares issuable upon the exercise of stock options and warrants (calculated using the modified-treasury stock method). The number of shares underlying outstanding options and warrants was 20,067,505, at June 30, 2010, and has been excluded from the earnings per share computation due to their anti-dilutive effect.

The following sets forth the computation of basic and diluted earnings per share for the six-month periods ended June 30, 2010 and 2009:

	For the six-month periods ended
	June 30,
	2010			2009
Numerator:
Net loss attributable to common stock	$	(530,225	)	$	(1,549,676	)

Denominator:
Denominator for basic earnings per share-
Weighted average shares outstanding		30,774,893			27,620,876
Denominator for diluted earnings per share-
Weighted average shares outstanding		30,774,893			27,620,876

Basic earnings per share	$	(0.02	)	$	(0.06	)
Diluted earnings per share	$	(0.02	)	$	(0.06	)

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NOTE 3: PREPAID EXPENSES

At June 30, 2010, the prepaid expenses consisted primarily of prepaid insurance and publisher fees.

NOTE 4: DOMAIN NAME RIGHTS

During 2009, the Company renewed the domain name rights for $25,000 for an additional year. The Company recognized amortization expenses of $12,397 and $12,397 in connection with the domain name rights during the six-month periods ended June 30, 2010 and 2009, respectively.

NOTE 5: WEBSITE DEVELOPMENT COSTS

Website development costs, net of accumulated amortization are as follows:

	June 30,			December 31,
	2010			2009
Website development costs	$	346,850		$	346,850
Less: accumulated amortization		(320,473	)		(273,809	)
Website development costs, net	$	26,377		$	73,041

Amortization expense of the website development costs amounted to $46,664 and $20,734 during the six-month periods ended June 30, 2010 and 2009, respectively.

NOTE 6: GOODWILL

At June 30, 2010, the Company wrote-down the value of its goodwill. Goodwill represents the excess of the purchase price over the fair value of net assets acquired in business combinations. ASC 350-30-35-4 “Intangibles-Goodwill and Other” requires that goodwill be tested for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual basis and between annual tests when circumstances indicate that the recoverability of the carrying amount of goodwill may be in doubt. Application of the goodwill impairment test requires judgment, including the identification of reporting units, assigning assets and liabilities to reporting units, assigning goodwill to reporting units, and determining the fair value. Significant judgments required to estimate the fair value of reporting units include estimating future cash flows, determining appropriate discount rates and other assumptions. Changes in these estimates and assumptions could materially affect the determination of fair value and/or goodwill impairment for each reporting unit. The Company wrote-down $21,000 during the six-month period ended June 30, 2010.

NOTE 7: CONVERTIBLE NOTES PAYABLE

During the year ended December 31, 2008, the Company issued convertible promissory notes aggregating $530,000 to certain stockholders. The notes bear interest at 10% per annum. Accrued interest may be payable, at the noteholder’s option, in cash or in shares of common stock. If the accrued interest is paid in shares of common stock, the number of shares issuable to satisfy the accrued interest is primarily based on the closing price, as quoted on the Over-the-Counter Bulletin Board, or OTCBB, of the trading day immediately prior to the interest payment date. The interest is payable commencing June 1, 2008 and every quarter thereafter, until the obligations under the convertible promissory notes are satisfied. The convertible promissory notes are due ranging from March 15, 2011 to March 31, 2011. Effective May 29, 2009, on the maturity date, the lender has the option of having the note paid in cash or shares of common stock as follows: 1) if the average closing price of the common stock on the last five trading days prior to the maturity date is $0.50 or more, then the lender may elect to have the principal paid in shares of common stock. In such case, the number of shares of common stock to be issued to the lender shall be determined by dividing the principal amount outstanding on the maturity date by $0.50, 2) if the average closing price of the common stock on the last five trading days prior to maturity date is less than $0.50, then the principal may only be paid in cash. The Company may prepay the convertible promissory notes without premium. Each noteholder may convert, at his option, the outstanding principal of the convertible promissory note, after July 30, 2008 and prior to maturity at the lesser of: 1) $0.75 or 2) the average closing price of the Company’s common stock, but in no event less than $0.50, or 3) the effective price per share of a subsequent financing of the Company occurring prior to March 2011.

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During the year ended December 31, 2009, the Company issued convertible promissory notes aggregating $637,000 to certain stockholders. The notes bear interest at 12% per annum. Accrued interest may be payable, at the noteholder’s option, in cash or in shares of common stock. If the accrued interest is paid in shares of common stock, the number of shares issuable to satisfy the accrued interest is primarily based on the closing price, as quoted on the OTCBB of the trading day immediately prior to the interest payment date. The interest is payable commencing June 1, 2009 and every quarter thereafter, until the obligations under the convertible promissory notes are satisfied. The maturity dates of the convertible promissory notes range from February to April 2012. Effective May 29, 2009, on the maturity date, the lender has the option of having the note prepaid in cash or share of common stock as follows: 1) if the average closing price of the common stock on the last five trading days prior to the maturity date is $0.50 or more, then the lender may elect to have the principal paid in shares of common stock. In such case, the number of shares of common stock to be issued to the lender shall be determined by dividing the principal amount outstanding on the maturity date by $0.50, 2) if the average closing price of the common stock on the last five trading days prior to maturity date is less than $0.50, then the principal may only be paid in cash. The Company may prepay the convertible promissory notes without premium. Each noteholder may convert, at his option, the outstanding principal of the convertible promissory note, after July 1, 2009 and prior to maturity at the lesser of: 1) $0.50 or 2) the effective price per share of a subsequent financing of the Company occurring prior to the maturity date.

In accordance with FASB ASC 740 Debt- Debt with Conversion Options, the Company recorded a beneficial conversion feature related to the convertible promissory notes. Under the terms of these notes, the intrinsic value of the beneficial conversion feature was calculated assuming that the conversion date was the same as the issue date. During the six-month periods ended June 30, 2010 and 2009, respectively, the beneficial conversion feature amounted to approximately $0 and $195,000. This beneficial conversion feature is reflected in the accompanying financial statements as additional paid-in capital and corresponding debt discount.

The interest and amortization expense associated with the notes payable amounted to $103,781 and $30,630 during the six-month periods ended June 30, 2010 and 2009, respectively. The unamortized debt discount amounted to $135,093 at June 30, 2010.

During February 2009, the Company reduced the exercise price of the 10% convertible promissory notes from $0.75 to $0.55. As a result, the Company recognized a beneficial conversion feature in excess of that previously recognized, which amounted to $11,192. The revised beneficial conversion feature is partly based on the following assumptions for the valuation of warrants associated with the convertible promissory notes, using the Black Scholes Model: term: 4.1 to 4.3 years; exercise price: $0.55 to $0.75; risk-free interest rate: 1.99%; expected volatility: 62.10%; market value: $0.31. The expected volatility of the beneficial conversion features was based on the average historical volatility of comparable publicly-traded companies.

Associated with the convertible notes payable issued during the six-month period ended June 30, 2009, the Company paid finder’s fees of $63,700 that were deferred and amortized over the period of the loans. The Company recognized amortization of $10,529 for the six-month period ended June 30, 2010 for the fees.

NOTE 8: STOCKHOLDERS’ DEFICIT

Common Stock

During the six-month period ended June 30, 2009, the Company paid dividends on its preferred stock amounting to 743,547 shares of common stock, which were valued at $206,358.

During the six-month period ended June 30, 2009, the Company issued 250,000 shares of common stock to a service provider valued at $50,000.

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During the six-month period ended June 30, 2009, the Company issued 101,829 shares of common stock to a warrant holder pursuant to a cashless exercise of a warrant issued to them in connection with the Company’s Series A Preferred financing.

During the six-month period ended June 30, 2009, the Company issued 225,000 shares of common stock to a holder of Series B Preferred Stock , pursuant to a conversion of 2,250 shares of Series B Preferred Stock.

During the six-month period ended June 30, 2009, the Company repurchased 500,000 shares of its common stock from a stockholder for an aggregate of $50,000.

During the six-month period ended June 30, 2010, the Company repurchased 120,000 shares of its common stock from a stockholder for an aggregate of $12,000.

During the six-month period ended June 30, 2010, the Company retired 580,000 shares of common stock that had been repurchased from a stockholder during fiscal 2009 and the six-month period ended June 30, 2010.

During the six-month period ended June 30, 2010, the Company paid dividends on its preferred stock amounting to 591,671 shares of common stock, which were valued at $202,322.

During the six-month period ended June 30, 2010, the Company issued 74,693 shares of common stock, valued at $41,070, to note holders for interest pursuant to the 10% and 12% convertible notes payable .

During the six-month period ended June 30, 2010, the Company issued 1,278,750 shares of common stock pursuant to a private placement which generated gross proceeds of $511,500. In connection with this private placement, the Company issued warrants to purchase an additional 1,278,750 shares of common stock. The warrants are exercisable at a price of $0.65 per share. The warrants expire three years from the date of grant. In connection with these private placements, the Company paid commissions to placement agents of $40,840 in cash, issued 105,125 shares of common stock at a fair value of $66,844 and issued warrants to purchase an additional 45,625 shares of common stock, exercisable at a price of $0.65 per share. The warrants expire three years from the date of grant.

Preferred Stock- Series A

Between August 2006 and October 2006, the Company issued 54,000 shares of 10% Series A Convertible Preferred Stock, or Series A Preferred Stock, with a par value of $0.001 per share, resulting in gross proceeds of $728,567 to the Company after financing fees of $81,433.

The holders of the Series A Preferred Stock are entitled to cumulative preferential dividends at the rate of 10% per annum, payable quarterly in arrears on each of September 1, December 1, March 1, and June 1, commencing on the first quarter after the issuance date beginning September 1, 2006 in cash or shares of the Company’s Common Stock. If the Company elects to pay any dividend in shares of Common Stock, the number of shares of Common Stock to be issued to each holder shall be an amount equal to the quotient of (i) the dividend payment divided by (ii) $0.15 per share.

The shares of Series A Preferred Stock include a liquidation preference corresponding to the amount invested. All issued or accrued but unpaid dividends may also be converted at the election of the holder, and converted at $0.15 per share. The shares of Series A Preferred Stock are convertible into shares of common stock, at any time, at the option of the holder and a conversion price of $0.15 per share, at an initial rate of conversion of 100 shares of common stock for each one share of Series A Preferred Stock, subject to anti-dilution provisions in the case of stock splits, dividends or if the Company issues shares of common stock or other securities convertible into shares of common stock at an effective price less than $0.15 per share. In the event a public market is established for the Company’s common stock, the 10% Series A Preferred Stock is subject to mandatory conversion by the Company upon a 30 day notice if the average closing price of its common stock is $0.40 or more per share for 10 consecutive trading days and the average daily volume is at least 100,000 shares. This has not occurred as of December 31, 2009.

-15-

The Company granted the Series A Preferred Stockholders piggyback registration rights covering the common shares underlying the Series A Preferred Stock and common stock underlying warrants. Resales of such underlying shares were registered on a registration statement on Form SB-2 declared effective by the SEC on May 9, 2007. During the six month period ended June 30, 2010, the Company abandoned the registration statement and will no longer continue to update it. Accordingly, shareholders will need to sell such shares under available exemptions.

Preferred Stock- Series B

Between June 2007 and September 2007, the Company issued 118,875 shares of 8% Series B Convertible Preferred Stock, or Series B Preferred Stock, with a par value of $0.001 per share, which generated net proceeds of $3,244,563 to the Company, after financing fees of $516,063 and conversion of notes payable of $400,000.

The holders of the Series B Preferred Stock are entitled to cumulative preferential dividends at the rate of 8% per annum, payable quarterly in arrears on each of September 1, December 1, March 1, and June 1, commencing on December 1, 2007. If the Company elects to pay any dividend in shares of Common Stock, the number of shares of Common Stock to be issued to each holder shall be an amount equal to the higher of (i) the average of the closing bid prices for the common stock over the five trading days immediately prior to the dividend date or (ii) $0.35.

The shares of Series B Preferred Stock include a liquidation preference corresponding to the amount invested. All issued or accrued but unpaid dividends may also be converted at the election of the Holder, and converted at $0.35 per share. The shares of Series B Preferred Stock are convertible into shares of common stock, at any time, at the option of the holder and a conversion price of $0.35 per share, at an initial rate of conversion of 100 shares of common stock for each one share of Series B Preferred Stock, subject to anti-dilution provisions in the case of stock splits, dividends or if the Company issues shares of common stock or other securities convertible into shares of common stock at an effective price less than $0.35 per share. In the event a public market is established for the Company’s common stock, the Series B Preferred Stock is subject to mandatory conversion by the Company upon a 30 day notice if the average closing price of its common stock is $1.00 or more per share for 10 consecutive trading days. This has not occurred as of December 31, 2009.

The rights of the holders of the Series B Preferred Stock are subordinate to the rights of the holders of Series A Preferred Stock.

Warrants

In February, 2009 the board approved the reduction of the exercise price of the warrants issued in connection with the notes payable with a 10% annum interest from $0.75 to $0.55. The fair value of these warrants amounted to $97,414, and was recorded as a selling, general, and administrative expense and as an increase to additional paid-in capital.

In connection with the issuance of notes payable with a 12% annum interest, the Company issued warrants to purchase 318,500 shares of Common Stock exercisable at a price of $0.55 per share at June 30, 2009. The warrants expire in March and April 2014.

The fair value of the warrants issued in connection with the issuance of the notes payable amounted to $194,703. The fair value is based on the following assumptions, using the Black Scholes Model: term: 5 years; exercise price: $0.55; risk-free interest rate: 1.67% to 1.83%; expected volatility: 61.33% to 62.10%; market value: $0.32.

The expected volatility of the warrants issued in connection with the notes payable was based on the average historical volatility of comparable publicly-traded companies.

The fair value of the warrants was recorded as a debt discount and as an increase to additional paid-in capital.

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During the six-month period ended June 30, 2009, in consideration for services, the Company issued to a service provider warrants to purchase 600,000 shares of Common Stock exercisable at a price of $0.35 per share. The warrants expire in March 2014.

The fair value of the warrants issued in consideration for services amounted to $139,080. The fair value is based on the following assumptions, using the Black Scholes Model: term: 5 years; exercise price: $0.35; risk-free interest rate: 1.69%; expected volatility: 62.10%; market value: $0.20.

The expected volatility of the warrants issued in consideration for services was based on the average historical volatility of comparable publicly-traded companies.

The fair value of the warrants issued was recorded as an expense and as an increase to additional paid-in capital.

Stock Option Plan

On December 15, 2006, the Company's Board of Directors and stockholders approved the Accelerize New Media, Inc. Stock Option Plan, or the Plan). The total number of shares of capital stock of the Company that may be subject to options under the Plan was initially 4,300,000 shares of common stock, and on May 16, 2007 was increased to 10,000,000 shares of common stock, $.001 par value per share, from either authorized but unissued shares or treasury shares. The individuals who are eligible to receive option grants under the Plan are employees, directors and other individuals who render services to the management, operation or development of the Company or its subsidiaries and who have contributed or may be expected to contribute to the success of the Company or a subsidiary. Every option granted under the Plan shall be evidenced by a written stock option agreement in such form as the Board shall approve from time to time, specifying the number of shares of common stock that may be purchased pursuant to the option, the time or times at which the option shall become exercisable in whole or in part, whether the option is intended to be an incentive stock option or a non-incentive stock option, and such other terms and conditions as the Board shall approve.

During the six-month period ended June 30, 2010, the Company granted 125,000 options to certain of its employees.

At June 30, 2010, options to purchase 7,477,500 shares of Common Stock were outstanding under the Plan . The outstanding options are exercisable at a weighted average price of $0.19 per share. The options outstanding vest over periods ranging from two to three years. At June 30, 2010, options to purchase 6,891,243 shares of Common Stock were vested. The exercisable options are exercisable at a weighted average price per share of $0.17 per share.

During February and December 2009, the Company extended the exercise period for certain option holders. At December 31, 2009, these options, aggregating 582,500, expire on December 31, 2010.

During the six-month periods ended June 30, 2010 and 2009, the Company recorded a share-based payment expense amounting to approximately $67,000 and $35,700, respectively , in connection with all options granted at the respective measurement dates.

The share-based payment is based on the fair value of the outstanding options amortized over the requisite period of service for option holders, which is generally the vesting period of the options. The fair value of the options granted during the six-month period ended June 30, 2010 is based on the Black Scholes Model using the following assumptions:

Exercise price:		$0.52 - $0.55
Market price at date of grant:		$0.52 - $0.55
Expected volatility:		56.54%
Expected dividend rate:		0%
Risk-free interest rate:	2.49 to 2.64%

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The expected volatility is based on the historical volatility of publicly-traded companies comparable to the Company.

The weighted-average grant-date fair value of options granted during the six-month period ended June 30, 2010 amounted to $0.28.

The total compensation cost related to non-vested awards not yet recognized amounted to approximately $165,000 and $44,000 at June 30, 2010 and 2009, respectively, and the Company expects that it will be recognized over the following weighted-average period of 24 months.

If any options granted under the Plan expire or terminate without having been exercised or cease to be exercisable, such options will be available again under the Plan. All employees of the Company and its subsidiaries are eligible to receive incentive stock options and non-qualified stock options. Non-employee directors and outside consultants who provided bona-fide services not in connection with the offer or sale of securities in a capital raising transaction are eligible to receive non-qualified stock options. Incentive stock options may not be granted below their fair market value at the time of grant or, if to an individual who beneficially owns more than 10% of the total combined voting power of all stock classes of the Company or a subsidiary, the option price may not be less than 110% of the fair value of the common stock at the time of grant. The expiration date of an incentive stock option may not be longer than ten years from the date of grant. Option holders, or their representatives, may exercise their vested options up to three months after their employment termination or one year after their death or permanent and total disability. The Plan provides for adjustments upon changes in capitalization.

The Company’s policy is to issue shares pursuant to the exercise of stock options from its available authorized but unissued shares of common stock. It does not issue shares pursuant to the exercise of stock options from its treasury shares.

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ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS AND RESULTS OF OPERATIONS

The following discussion of our financial condition and results of operations should be read in conjunction with the financial statements and related notes included elsewhere in this report and our Annual Report on Form 10-K for the year ended December 31, 2009. Certain statements in this discussion and elsewhere in this report constitute forward-looking statements. See ‘‘Cautionary Statement Regarding Forward Looking Information’’ elsewhere in this report. Because this discussion involves risk and uncertainties, our actual results may differ materially from those anticipated in these forward-looking statements .

Overview

We offer a comprehensive online media solution for clients to reach their target audience on the Internet. We provide lead generation and performance based customer acquisition solutions via our network of financial, news, and business networking portals, blogs, targeted e-mail, banners, search engine optimization, and co-registration opportunities. We primarily make money from the following three lines of business: (1) Lead generation/Performance based marketing - utilizing our internally designed and developed lead generation platform, we deliver buyers to sellers by providing vendors with opportunities to contact qualified and interested potential customers, and essentially crafting high-quality new-business leads for such vendors, and in return we receive fees. Our current lead generation focus surrounds, but is not limited to, the industry of debt settlement, credit repair/reports, and tax settlements, (2) Online advertising - our financial content network is available over the Internet, and our revenues are generated through the sale of display advertisings, list management, targeted lead generation, and web consulting services, and (3) Software-as-a-Service, or SaaS - our proprietary lead management and affiliate platforms, have been designed for us by Internet lead-generation firms, online publishers, advertising agencies and corporations worldwide, and is available for a monthly licensing fee.

We own and operate an extensive portfolio of approximately 6,000 domain names (commonly referred to as URLs). Our URL portfolio is currently used to build consumer-based financial portals, microsites, blogs, and landing pages used for lead generation initiatives. This media strategy drives new membership, which results in recurring user traffic to our websites and allows us to generate highly relevant responses and leads for our online advertising and lead generation customers.

During the six-month period ended June 30, 2010, the Company had a net loss of approximately $530,000, which includes non-cash expenses amounting to approximately $389,000. These non-cash expenses include the amortization of capitalized web development and discount on notes payable of approximately $96,000, depreciation of fixed assets of approximately $3,000, impairment of goodwill of $21,000, dividend expense of approximately $202,000 and fair value of options granted to employees of approximately $67,000.

ACCELERIZE NEW MEDIA, INC.
RESULTS OF OPERATIONS

	Three-month periods ended						Increase/			Increase/			Six-month periods ended						Increase/			Increase/
	June 30,						(Decrease)			(Decrease)			June 30,						(Decrease)			(Decrease)
	2010			2009			in $ 2010			in % 2010			2010			2009			in $ 2010			in % 2010
							vs 2009			vs 2009									vs 2009			vs 2009
Revenue:
Lead generation revenues	$	470,413		$	999,565		$	(529,152	)		-52.9	%	$	1,259,445		$	1,777,214		$	(517,769	)		-29.1	%
Advertising and other revenues		294,891			39,022			255,869			655.7	%		510,469			102,867			407,602			396.2	%
Debt solution revenues		98,947			189,348			(90,401	)		-47.7	%		210,043			380,320			(170,277	)		-44.8	%
Software licensing revenues		99,172			-			99,172		NM				126,306			-			126,306		NM
Total revenues:		963,423			1,227,935			(264,512	)		-21.5	%		2,106,263			2,260,401			(154,138	)		-6.8	%

Operating expenses:
Selling, general and administrative		1,042,690			1,562,272			(519,582	)		-33.3	%		2,368,478			3,549,112			(1,180,634	)		-33.3	%
Total operating expenses		1,042,690			1,562,272			(519,582	)		-33.3	%		2,368,478			3,549,112			(1,180,634	)		-33.3	%

Operating loss		(79,267	)		(334,337	)		255,070			-76.3	%		(262,215	)		(1,288,711	)		1,026,496			-79.7	%

Other expense:
Interest expense		(32,344	)		(39,683	)		7,339			-18.5	%		(64,688	)		(54,607	)		(10,081	)		18.5	%
		(32,344	)		(39,683	)		7,339			-18.5	%		(64,688	)		(54,607	)		(10,081	)		18.5	%

Net loss		(111,611	)		(374,020	)		262,409			-70.2	%		(326,903	)		(1,343,318	)		1,016,415			-75.7	%

Less dividends issued for series A and B preferred stock		102,830			104,313		$	(1,483	)		-1.4	%		202,322			206,358		$	(4,036	)		-2.0	%

Net loss attributable to common stock	$	(214,441	)	$	(478,333	)	$	263,892			-55.2	%	$	(529,225	)	$	(1,549,676	)	$	1,020,451			-65.8	%
NM: Not Meaningful

Revenues

The Company generates revenues from the following sources: (1) Online advertising – the Company’s financial content network is available over the Internet, and the Company’s revenues are generated through the sale of display advertisings, list management, targeted lead generation, and web consulting services; (2) Lead generation/Performance based marketing - utilizing the Company’s internally designed and developed lead generation platform, the Company delivers information to sellers by providing vendors with opportunities to contact qualified and interested potential customers, and new-business leads for such vendors, and in return the Company receives fees; and (3) SaaS – the Company’s self-developed proprietary software which streamlines the management of large scale online marketing campaigns for affiliate marketers and advertisers, which is available to customers for a monthly licensing fee.

Our decrease in lead generation revenues during the three-month and six-month periods ended June 30, 2010, when compared to the prior periods is due primarily to a concerted effort to drive higher quality leads by utilizing a select group of third-party publishing networks.

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Our increase in advertising and other revenues during the three-month and six-month periods ended June 30, 2010 when compared to the prior periods is due to the increased number of customers using our advertising and other services.

Our decrease in debt settlement referrals revenues during the three-month and six-month periods ended June 30, 2010, when compared to the prior periods is primarily due to our decision to cease operating our Debt Settlement Referral Division effective January 1, 2009. During 2010, we will continue to receive commissions for debt settlement solutions provided to past clients, but will not be adding additional clients.

Our increase in software licensing revenues during the three-month and six-month periods ended June 30, 2010, when compared to the prior periods is due to making our software available to the public for licensing beginning January 2010.

Selling, General, and Administrative Expenses

Selling, general, and administrative expenses primarily consist of consultant fees related to the marketing and enhancement of our websites, advertising, as well as other general and administrative expenses, such as payroll expenses, necessary to support our existing and anticipated growth in our revenues and legal and professional fees.

The decrease in selling, general and administrative expenses during the three-month period ended June 30, 2010 when compared with the prior period is primarily due to the following:

	·	a decrease in impairment of goodwill according to ASC 350 of approximately $175,000 due to a larger impairment being recognized in the three-month period ended June 30, 2009 than the comparable period in 2010 ; and
	·	a decrease in the cost of leads acquisition cost of approximately $469,000 due to a decrease in lead generation revenues.

The decrease in selling, general and administrative expenses during the six-month period ended June 30, 2010 when compared with the prior period is primarily due to the following:

	·	a decrease in impairment of goodwill according to ASC 350 of approximately $511,000 due to a larger impairment being recognized in the six-month period ended June 30, 2009 than the comparable period in 2010;
	·	a decrease in the cost of leads acquisition cost of approximately $522,000 due to a decrease in lead generation revenues; and
	·	a decrease in warrant expense of approximately $236,000 due to the re-pricing of the warrants issued to the 10% notes holders, the exercise price of which decreased from $0.75 to $0.55, as well from the issuance of warrants for consulting services occurring only in the six-month period ended June 30, 2009.

Interest

Interest expense consists of interest charges associated with notes payable issued in 2008 and 2009. The decrease in interest expense during the three-month period ended June 30, 2010, as compared to the prior period is due to the interest associated with the 12% notes payable having been expensed for a period longer than three months per the agreement during the 2009 period. The increase in interest expense during the six-month period ended June 30, 2010, as compared to the prior period is due to the increase in accrued interest associated with the 12% notes payable. During the six-month period ended June 30, 2009, the 12% notes payable had been issued for only part of the period.

Liquidity and Capital Resources

At June 30, 2010, our cash amounted to approximately $185,000 and our working deficit amounted to approximately $126,000. During the six-month period ended June 30, 2010, cash increased due to cash provided by financing activities, offset by cash used in operating and investing activities.

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During the six-month period ended June 30, 2010, we used cash in our operating activities amounting to approximately $374,000. Our cash used in operating activities was comprised of our net loss of approximately $327,000 adjusted for the following:

	·	Fair value of options granted to employees of approximately $67,000;
	·	Amortization of capitalized web development and discount on notes payable, and depreciation of fixed assets of approximately $111,000;
	·	Fair value of shares issued for interest payment of approximately $41,000; and
	·	Impairment of goodwill of approximately $21,000;

Additionally, the following variations in operating assets and liabilities impacted our cash used in operating activity:

	·	Increase in accounts receivable of approximately $105,000, resulting from increased advertising and other revenues; and
	·	Decrease in deferred revenue of approximately $190,000, resulting from decreased number of consumers successfully referred to the debt settlement agencies.

During the six-month period ended June 30, 2010, we incurred capital expenditures of $6,000.

During the six-month period ended June 30, 2010, we generated cash from financing activities of approximately $437,000, which consisted of the proceeds from the issuance of common stock of approximately $449,000 offset by the repurchase of shares of common stock of $12,000.

During the six-month period ended June 30, 2009, we used cash in our operating activities amounting to approximately $491,000. Our cash used in operating activities was comprised of our net loss of approximately $1,343,000 adjusted for the following:

	·	Fair value of options granted to employees of approximately $54,000;
	·	Amortization of capitalized web development and discount on notes payable, and depreciation of fixed assets of approximately $63,000;
	·	Fair value of shares issued for services of $50,000;
	·	Fair value of warrants issued of approximately $97,000;
	·	Fair value of warrants issued for services of approximately $139,000; and
	·	Impairment of goodwill of approximately $532,000;

Additionally, the following variations in operating assets and liabilities impacted our cash used in operating activity:

	·	Increase in accounts receivable of approximately $31,000, resulting from increased lead generation revenues; and
	·	Increase in accounts payable and accrued expenses of approximately $45,000, resulting from increased marketing programs expenditures associated with increased acquisition of leads.

During the six-month period ended June 30, 2009, we incurred website development costs of approximately $400 in connection with development and enhancement of our websites and capital expenditures of approximately $3,000.

During the six-month period ended June 30, 2009, we generated cash from financing activities of approximately $530,000, which consisted of the proceeds from notes payable of $580,000, offset by the repurchase of shares of common stock of $50,000.

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements.

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Capital Raising Transactions

On April 30, 2010 in connection with a private placement to a total of 21 accredited investors, the Company issued a total of 7,455 units at a price of $100 each. Each unit consisted of 250 shares of the Company's common stock, for a total of 1,863,750 shares, and a 3-year Warrant to purchase up to an additional 250 shares of Common Stock at an exercise price of $0.65 per share. The Warrants expire 3 years after the date of issuance. The Company raised an aggregate gross amount of $745,500. The Company paid an aggregate amount of $72,415 in placement agent fees and issued 105,125 shares of common stock and warrants to purchase up to an additional 45,625 shares of common stock at an exercise price of $0.65 per share, to the placement agents, pursuant to the terms of the private placement agreements. As part of this private placement, during April 2010, the Company issued 437,500 shares of common stock and generated gross proceeds of $175,000. In connection with this private placement, the Company issued warrants to purchase an additional 437,500 shares of common stock, exercisable at a price of $0.65 per share. The warrants expire three years from the date of grant. In connection with these private placements, the Company paid commissions to its placement agent of $8,750 in cash and issued warrants to purchase an additional 15,625 shares of common stock, exercisable at a price of $0.65 per share. The warrants expire three years from the date of grant.

Going Concern

We have generated revenues since inception but they were not an adequate source of cash to fund future operations. Historically we have relied on private placement issuances of equity and convertible debt.

It is likely that we will need to raise additional working capital to fund our ongoing operations and growth. The amount of our future capital requirements depends primarily on the rate at which we increase our revenues and correspondingly decrease our use of cash to fund operations. Cash used for operations will be affected by numerous known and unknown risks and uncertainties including, but not limited to, our ability to successfully market our products and services and the degree to which competitive products and services are introduced to the market. As long as our cash flow from operations remains insufficient to completely fund operations, we will continue depleting our financial resources and seeking additional capital through equity and/or debt financing. If we raise additional capital through the issuance of debt, this will result in increased interest expense. If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our company held by existing stockholders will be reduced and those stockholders may experience significant dilution. In addition, new securities may contain rights, preferences or privileges that are senior to those of our common stock.

There can be no assurance that acceptable financing to fund our ongoing operations can be obtained on suitable terms, if at all. If we are unable to obtain the financing necessary to support our operations, we may be unable to continue as a going concern. In that event, we may be forced to cease operations and our stockholders could lose their entire investment in our company.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer, who is also our principal executive and financial officer, has evaluated the effectiveness of our disclosure controls and procedures pursuant to Rule 13a-15(b) promulgated under the Securities Exchange Act of 1934, as amended, or the Exchange Act. Based upon that evaluation, our Chief Executive Officer concluded that, as of June 30, 2010, our disclosure controls and procedures were effective in ensuring that material information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, including ensuring that such material information is accumulated and communicated to our Chief Executive Officer and President and our Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

During the quarter ended June 30, 2010, there were no changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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PART II - OTHER INFORMATION

Item 1A. Risk Factors

We face risks related to the recent FTC Final Ruling

The Federal Trade Commission, or FTC, recently issued amendments to the Telemarketing Sales Rule which prohibited debt relief companies from charging advanced fees. A substantial portion of our lead generation revenue is derived from selling leads to debt relief companies. Should the new amendments affect our debt relief customers' ability to charge fees, it will likely affect their over all business, including their ability to purchase leads. If they are unable to purchase as many leads as they used to, it will negatively impact our ability to generate revenues inform our lead generation business.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

During the three-months ending June 30, 2010, we repurchased 60,000 shares of our Common Stock from a Director for an aggregate amount of $6,000.

On April 30, 2010 in connection with a private placement to a total of 21 accredited investors, the Company issued a total of 7,455 units at a price of $100 each. Each unit consisted of 250 shares of the Company's common stock, for a total of 1,863,750 shares, and a 3-year Warrant to purchase up to an additional 250 shares of Common Stock at an exercise price of $0.65 per share. The Warrants expire 3 years after the date of issuance. The Company raised an aggregate gross amount of $745,500. The Company paid an aggregate amount of $72,155 in placement agent fees and issued 105,125 shares of common stock and warrants to purchase up to an additional 45,625 shares of common stock at an exercise price of $0.65 per share, to the placement agents, pursuant to the terms of the private placement agreements. As part of this private placement, during April 2010, the Company issued 437,500 shares of common stock and generated gross proceeds of $175,000. In connection with this private placement, the Company issued warrants to purchase an additional 437,500 shares of common stock, exercisable at a price of $0.65 per share. The warrants expire three years from the date of grant. In connection with these private placements, the Company paid commissions to its placement agent of $8,500 in cash and issued warrants to purchase an additional 15,625 shares of common stock, exercisable at a price of $0.65 per share. The warrants expire three years from the date of grant. The above issuance was deemed to be exempt under Regulation D, Regulation S, and Section 4(2) of the Securities Act. No advertising or general solicitation was employed in offering the securities. The offerings and sales were made to a limited number of persons, all of whom were accredited investors and transfer was restricted in accordance with the requirements of the Securities Act.

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Item 6. Exhibits

4.1	Form of Subscription Agreement and Investor Questionnaire (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
4.2	Form of Warrant (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
10.1	Placement Agent Agreement by and between the Company and Network 1 Financial Securities, Inc., dated August 14, 2009, as amended on September 9, 2009 (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
10.2	Placement Agent Agreement by and between the Company and Skybanc, Inc., dated November 9, 2009 (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
10.3	Placement Agent Agreement by and between the Company and Security Research Associates, Inc., dated November 23, 2009 (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
10.4	Placement Agent Agreement by and between the Company and Financial Life Planning LLC, dated December 18, 2009, as amended on February 18, 2010 (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
10.5	Placement Agent Agreement by and between the Company and Sandgrain Securities Inc., dated March 19, 2010 (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
31.1	Certification of Principal Executive Officer and Principal Financial Officer Pursuant to Rule 13a-14(a) and15d-14(a) (filed herewith.)
32.1	Certification of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. 1350 (furnished herewith.)

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

		ACCELERIZE NEW MEDIA, INC.


Dated: August 12, 2010	By:	/s/ Brian Ross
		Brian Ross Chief Executive Officer

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Exhibit Index

4.1	Form of Subscription Agreement and Investor Questionnaire (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
4.2	Form of Warrant (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
10.1	Placement Agent Agreement by and between the Company and Network 1 Financial Securities, Inc., dated August 14, 2009, as amended on September 9, 2009 (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
10.2	Placement Agent Agreement by and between the Company and Skybanc, Inc., dated November 9, 2009 (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
10.3	Placement Agent Agreement by and between the Company and Security Research Associates, Inc., dated November 23, 2009 (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
10.4	Placement Agent Agreement by and between the Company and Financial Life Planning LLC, dated December 18, 2009, as amended on February 18, 2010 (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
10.5	Placement Agent Agreement by and between the Company and Sandgrain Securities Inc., dated March 19, 2010 (incorporated by reference to the Company Current Report on Form 8-K (file no. 000-52635) filed on May 6, 2010).
31.1	Certification of Principal Executive Officer and Principal Financial Officer Pursuant to Rule 13a-14(a) and15d-14(a) (filed herewith.)
32.1	Certification of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. 1350 (furnished herewith.)

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TABLE OF CONTENTS

Part I-financial Information Item 1. Financial Statements Note 1: Organization, Description Of Business and Going Concern:Note 2: Summary Of Significant Accounting Policies Note 3: Prepaid Expenses Note 4: Domain Name Rights Note 5: Website Development Costs Note 6: Goodwill Note 7: Convertible Notes Payable Note 8: Stockholders Deficit Item 2. Management's Discussion and Analysis and Results Of Operations Item 4. Controls and Procedures Part II - Other Information Item 1A. Risk Factors Item 2. Unregistered Sales Of Equity Securities and Use Of Proceeds Item 6. Exhibits

CNFN 10-Q Quarter ended June 30, 2010