COKE 10-Q Quarterly Report July 4, 2010 | Alphaminr
Coca-Cola Consolidated, Inc.

COKE 10-Q Quarter ended July 4, 2010

COCA-COLA CONSOLIDATED, INC.
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10-Q 1 g24279e10vq.htm FORM 10-Q e10vq
Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
þ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended July 4, 2010
Commission File Number 0-9286
COCA-COLA BOTTLING CO. CONSOLIDATED
(Exact name of registrant as specified in its charter)
Delaware 56-0950585
(State or other jurisdiction of incorporation or
organization)
(I.R.S. Employer Identification No.)
4100 Coca-Cola Plaza, Charlotte, North Carolina 28211
(Address of principal executive offices) (Zip Code)
(704) 557-4400
(Registrant’s telephone number, including area code)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes o No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer o Accelerated filer þ
Non-accelerated filer o
(Do not check if a smaller reporting company)
Smaller reporting company o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No þ
Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.
Class Outstanding at July 30, 2010
Common Stock, $1.00 Par Value 7,141,447
Class B Common Stock, $1.00 Par Value 2,044,202



Table of Contents

PART I — FINANCIAL INFORMATION
Item 1. Financial Statements.
Coca-Cola Bottling Co. Consolidated
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
In Thousands (Except Per Share Data)
Second Quarter First Half
2010 2009 2010 2009
Net sales
$ 417,361 $ 377,749 $ 764,859 $ 714,010
Cost of sales
249,353 217,622 450,148 406,754
Gross margin
168,008 160,127 314,711 307,256
Selling, delivery and administrative expenses
138,190 129,449 267,234 255,437
Income from operations
29,818 30,678 47,477 51,819
Interest expense, net
8,802 9,935 17,612 19,193
Income before income taxes
21,016 20,743 29,865 32,626
Income tax expense
7,612 7,825 11,326 10,885
Net income
13,404 12,918 18,539 21,741
Less: Net income attributable to the noncontrolling interest
1,361 731 1,836 1,023
Net income attributable to Coca-Cola Bottling Co. Consolidated
$ 12,043 $ 12,187 $ 16,703 $ 20,718
Basic net income per share based on net income attributable to
Coca-Cola Bottling Co. Consolidated
:
Common Stock
$ 1.31 $ 1.33 $ 1.82 $ 2.26
Weighted average number of Common Stock shares outstanding
7,141 7,141 7,141 6,999
Class B Common Stock
$ 1.31 $ 1.33 $ 1.82 $ 2.26
Weighted average number of Class B Common Stock shares outstanding
2,044 2,022 2,036 2,164
Diluted net income per share based on net income attributable to Coca-Cola Bottling Co. Consolidated :
Common Stock
$ 1.31 $ 1.32 $ 1.81 $ 2.25
Weighted average number of Common Stock shares outstanding — assuming dilution
9,225 9,203 9,217 9,189
Class B Common Stock
$ 1.30 $ 1.32 $ 1.80 $ 2.25
Weighted average number of Class B Common Stock shares outstanding — assuming dilution
2,084 2,062 2,076 2,190
Cash dividends per share :
Common Stock
$ .25 $ .25 $ .50 $ .50
Class B Common Stock
$ .25 $ .25 $ .50 $ .50
See Accompanying Notes to Consolidated Financial Statements

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Table of Contents

Coca-Cola Bottling Co. Consolidated
CONSOLIDATED BALANCE SHEETS
In Thousands (Except Share Data)
Unaudited Unaudited
July 4, Jan. 3, June 28,
2010 2010 2009
ASSETS
Current Assets :
Cash and cash equivalents
$ 14,301 $ 17,770 $ 33,453
Restricted cash
3,500 4,500 4,500
Accounts receivable, trade, less allowance for doubtful accounts of $2,051,
$2,187 and $2,101, respectively
133,034 92,727 103,971
Accounts receivable from The Coca-Cola Company
20,897 4,109 22,721
Accounts receivable, other
18,855 17,005 15,576
Inventories
72,105 59,122 77,385
Prepaid expenses and other current assets
30,583 35,016 32,753
Total current assets
293,275 230,249 290,359
Property, plant and equipment , net
317,140 326,701 325,820
Leased property under capital leases , net
49,202 51,548 53,906
Other assets
41,034 46,508 41,454
Franchise rights
520,672 520,672 520,672
Goodwill
102,049 102,049 102,049
Other identifiable intangible assets , net
5,105 5,350 5,630
Total
$ 1,328,477 $ 1,283,077 $ 1,339,890
See Accompanying Notes to Consolidated Financial Statements

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Table of Contents

Coca-Cola Bottling Co. Consolidated
CONSOLIDATED BALANCE SHEETS
In Thousands (Except Share Data)
Unaudited Unaudited
July 4, Jan. 3, June 28,
2010 2010 2009
LIABILITIES AND EQUITY
Current Liabilities :
Current portion of debt
$ 5,000 $ $ 2,440
Current portion of obligations under capital leases
3,856 3,846 3,674
Accounts payable, trade
46,944 36,794 42,843
Accounts payable to The Coca-Cola Company
52,573 27,880 50,054
Other accrued liabilities
66,606 61,978 77,762
Accrued compensation
18,001 25,963 19,965
Accrued interest payable
5,522 5,521 7,451
Total current liabilities
198,502 161,982 204,189
Deferred income taxes
149,622 158,548 139,328
Pension and postretirement benefit obligations
88,465 89,306 102,790
Other liabilities
110,004 106,968 108,098
Obligations under capital leases
57,361 59,261 61,217
Long-term debt
537,988 537,917 577,848
Total liabilities
1,141,942 1,113,982 1,193,470
Commitments and Contingencies (Note 14)
Equity :
Common Stock, $1.00 par value:
Authorized — 30,000,000 shares;
Issued — 10,203,821 shares
10,204 10,204 10,204
Class B Common Stock, $1.00 par value:
Authorized — 10,000,000 shares;
Issued — 2,672,316, 2,649,996 and 2,649,996 shares, respectively
2,671 2,649 2,649
Capital in excess of par value
104,758 103,464 103,562
Retained earnings
120,111 107,995 95,158
Accumulated other comprehensive loss
(44,595 ) (46,767 ) (55,319 )
193,149 177,545 156,254
Less-Treasury stock, at cost:
Common — 3,062,374 shares
60,845 60,845 60,845
Class B Common — 628,114 shares
409 409 409
Total equity of Coca-Cola Bottling Co. Consolidated
131,895 116,291 95,000
Noncontrolling interest
54,640 52,804 51,420
Total equity
186,535 169,095 146,420
Total
$ 1,328,477 $ 1,283,077 $ 1,339,890
See Accompanying Notes to Consolidated Financial Statements

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Table of Contents

Coca-Cola Bottling Co. Consolidated
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY (UNAUDITED)
In Thousands
Capital Accumulated
Class B in Other Total
Common Common Excess of Retained Comprehensive Treasury Equity Noncontrolling Total
Stock Stock Par Value Earnings Loss Stock of CCBCC Interest Equity
Balance on Dec. 28, 2008
$ 9,706 $ 3,127 $ 103,582 $ 79,021 $ (57,873 ) $ (61,254 ) $ 76,309 $ 50,397 $ 126,706
Comprehensive income:
Net income
20,718 20,718 1,023 21,741
Foreign currency translation adjustments, net of tax
(2 ) (2 ) (2 )
Pension and postretirement benefit adjustments,
net of tax
2,556 2,556 2,556
Total comprehensive income
23,272 1,023 24,295
Cash dividends paid
Common ($.50 per share)
(3,446 ) (3,446 ) (3,446 )
Class B Common
($.50 per share)
(1,135 ) (1,135 ) (1,135 )
Issuance of 20,000 shares of Class B Common Stock
20 (20 )
Conversion of Class B Common Stock into Common Stock
498 (498 )
Balance on June 28, 2009
$ 10,204 $ 2,649 $ 103,562 $ 95,158 $ (55,319 ) $ (61,254 ) $ 95,000 $ 51,420 $ 146,420
Balance on Jan. 3, 2010
$ 10,204 $ 2,649 $ 103,464 $ 107,995 $ (46,767 ) $ (61,254 ) $ 116,291 $ 52,804 $ 169,095
Comprehensive income:
Net income
16,703 16,703 1,836 18,539
Ownership share of Southeastern OCI
30 30 30
Foreign currency translation adjustments, net of tax
(8 ) (8 ) (8 )
Pension and postretirement benefit adjustments,
net of tax
2,150 2,150 2,150
Total comprehensive income
18,875 1,836 20,711
Cash dividends paid
Common ($.50 per share)
(3,571 ) (3,571 ) (3,571 )
Class B Common
($.50 per share)
(1,016 ) (1,016 ) (1,016 )
Issuance of 22,320 shares of Class B Common Stock
22 1,294 1,316 1,316
Balance on July 4, 2010
$ 10,204 $ 2,671 $ 104,758 $ 120,111 $ (44,595 ) $ (61,254 ) $ 131,895 $ 54,640 $ 186,535
See Accompanying Notes to Consolidated Financial Statements

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Table of Contents

Coca-Cola Bottling Co. Consolidated
CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
In Thousands
First Half
2010 2009
Cash Flows from Operating Activities
Net income
$ 18,539 $ 21,741
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation expense
29,286 30,415
Amortization of intangibles
245 280
Deferred income taxes
2,303 640
Loss on sale of property, plant and equipment
992 355
Net gain on property, plant and equipment damaged in flood
(612 )
Amortization of debt costs
1,170 1,218
Amortization of deferred gain related to terminated interest rate agreements
(604 ) (1,468 )
Stock compensation expense
925 1,164
Insurance proceeds received for flood damage
1,450
Increase in current assets less current liabilities
(30,623 ) (8,987 )
(Increase) decrease in other noncurrent assets
4,538 (7,552 )
Decrease in other noncurrent liabilities
(15,316 ) (9,684 )
Other
(13 ) (3 )
Total adjustments
(6,259 ) 6,378
Net cash provided by operating activities
12,280 28,119
Cash Flows from Investing Activities
Additions to property, plant and equipment
(16,496 ) (17,224 )
Proceeds from the sale of property, plant and equipment
1,312 371
(Increase) decrease in restricted cash
1,000 (4,500 )
Net cash used in investing activities
(14,184 ) (21,353 )
Cash Flows from Financing Activities
Proceeds from the issuance of long-term debt, net
108,062
Proceeds from lines of credit, net
5,000
Repayment — current portion of long-term debt
(119,253 )
Cash dividends paid
(4,587 ) (4,581 )
Payments for the termination of interest rate lock agreements
(340 )
Principal payments on capital lease obligations
(1,890 ) (1,480 )
Debt issuance costs paid
(1,042 )
Other
(88 ) (86 )
Net cash used in financing activities
(1,565 ) (18,720 )
Net decrease in cash
(3,469 ) (11,954 )
Cash at beginning of period
17,770 45,407
Cash at end of period
$ 14,301 $ 33,453
Significant non-cash investing and financing activities :
Issuance of Class B Common Stock in connection with stock award
$ 1,316 $ 1,130
Capital lease obligations incurred
660
See Accompanying Notes to Consolidated Financial Statements

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
1. Significant Accounting Policies
The consolidated financial statements include the accounts of Coca-Cola Bottling Co. Consolidated and its majority owned subsidiaries (the “Company”). All significant intercompany accounts and transactions have been eliminated.
The consolidated financial statements reflect all adjustments which, in the opinion of management, are necessary for a fair statement of the results for the interim periods presented. All such adjustments are of a normal, recurring nature.
The consolidated financial statements have been prepared in accordance with United States generally accepted accounting principles (GAAP) for interim financial reporting and the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all information and footnotes required by GAAP. The preparation of consolidated financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
The accounting policies followed in the presentation of interim financial results are consistent with those followed on an annual basis. These policies are presented in Note 1 to the consolidated financial statements included in the Company’s Annual Report on Form 10-K for the year ended January 3, 2010 filed with the United States Securities and Exchange Commission.
2. Seasonality of Business
Historically, operating results for the second quarter and the first half of the fiscal year have not been representative of results for the entire fiscal year. Business seasonality results primarily from higher unit sales of the Company’s products in the second and third quarters versus the first and fourth quarters of the fiscal year. Fixed costs, such as depreciation expense, are not significantly impacted by business seasonality.
3. Piedmont Coca-Cola Bottling Partnership
On July 2, 1993, the Company and The Coca-Cola Company formed Piedmont Coca-Cola Bottling Partnership (“Piedmont”) to distribute and market nonalcoholic beverages primarily in portions of North Carolina and South Carolina. The Company provides a portion of the nonalcoholic beverage products to Piedmont at cost and receives a fee for managing the operations of Piedmont pursuant to a management agreement. These intercompany transactions are eliminated in the consolidated financial statements.

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
3. Piedmont Coca-Cola Bottling Partnership
Noncontrolling interest as of July 4, 2010, January 3, 2010 and June 28, 2009 represents the portion of Piedmont owned by The Coca-Cola Company. The Coca-Cola Company’s interest in Piedmont was 22.7% for all periods presented.
4. Inventories
Inventories were summarized as follows:
July 4, Jan. 3, June 28,
In Thousands 2010 2010 2009
Finished products
$ 41,384 $ 33,686 $ 48,608
Manufacturing materials
10,898 8,275 8,863
Plastic shells, plastic pallets and other inventories
19,823 17,161 19,914
Total inventories
$ 72,105 $ 59,122 $ 77,385
5. Property, Plant and Equipment
The principal categories and estimated useful lives of property, plant and equipment were as follows:
July 4, Jan. 3, June 28, Estimated
In Thousands 2010 2010 2009 Useful Lives
Land
$ 12,671 $ 12,671 $ 12,167
Buildings
113,740 111,314 109,886 10-50 years
Machinery and equipment
132,525 127,068 121,862 5-20 years
Transportation equipment
151,175 156,692 176,603 4-17 years
Furniture and fixtures
35,749 36,573 37,615 4-10 years
Cold drink dispensing equipment
314,282 312,079 309,564 6-15 years
Leasehold and land improvements
67,007 64,390 60,818 5-20 years
Software for internal use
68,057 65,290 63,693 3-10 years
Construction in progress
3,541 7,907 4,411
Total property, plant and equipment, at cost
898,747 893,984 896,619
Less: Accumulated depreciation and amortization
581,607 567,283 570,799
Property, plant and equipment, net
$ 317,140 $ 326,701 $ 325,820
Depreciation and amortization expense was $14.8 million and $15.3 million in the second quarter of 2010 (“Q2 2010”) and the second quarter of 2009 (“Q2 2009”), respectively. Depreciation and amortization expense was $29.3 million and $30.4 million in the first half of 2010 (“YTD 2010”) and the first half of 2009 (“YTD 2009”), respectively. These amounts included amortization expense for leased property under capital leases.

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
6. Leased Property Under Capital Leases
Leased property under capital leases was summarized as follows:
July 4, Jan. 3, June 28, Estimated
In Thousands 2010 2010 2009 Useful Lives
Leased property under capital leases
$ 76,877 $ 76,877 $ 76,877 3-20 years
Less: Accumulated amortization
27,675 25,329 22,971
Leased property under capital leases, net
$ 49,202 $ 51,548 $ 53,906
As of July 4, 2010, real estate represented $48.8 million of the leased property under capital leases and $47.3 million of this real estate is leased from related parties as described in Note 19 to the consolidated financial statements.
The Company modified a related party lease and terminated a second lease in the first quarter of 2009 (“Q1 2009”). See Note 19 to the consolidated financial statements for additional information on the lease modification.
The Company’s outstanding lease obligations for these capital leases were $61.2 million, $63.1 million and $64.9 million as of July 4, 2010, January 3, 2010 and June 28, 2009, respectively.
7. Franchise Rights and Goodwill
There was no change in the carrying amounts of franchise rights and goodwill in the periods presented. The Company performs its annual impairment test of franchise rights and goodwill as of the first day of the fourth quarter. During YTD 2010, the Company did not experience any triggering events or changes in circumstances that indicated the carrying amounts of the Company’s franchise rights or goodwill exceeded fair values. As such, the Company has not recognized any impairments of franchise rights or goodwill.
8. Other Identifiable Intangible Assets
Other identifiable intangible assets were summarized as follows:
July 4, Jan. 3, June 28, Estimated
In Thousands 2010 2010 2009 Useful Lives
Other identifiable intangible assets
$ 8,665 $ 8,665 $ 8,665 1-20 years
Less: Accumulated amortization
3,560 3,315 3,035
Other identifiable intangible assets, net
$ 5,105 $ 5,350 $ 5,630
Other identifiable intangible assets primarily represent customer relationships and distribution rights.

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
9. Other Accrued Liabilities
Other accrued liabilities were summarized as follows:
July 4, Jan. 3, June 28,
In Thousands 2010 2010 2009
Accrued marketing costs
$ 13,152 $ 9,738 $ 10,222
Accrued insurance costs
19,052 18,086 18,898
Accrued taxes (other than income taxes)
2,927 408 2,762
Accrued income taxes
5,766 4,610
Employee benefit plan accruals
9,842 12,015 13,652
Checks and transfers yet to be presented for payment from zero balance cash accounts
9,364 11,862 16,214
All other accrued liabilities
6,503 9,869 11,404
Total other accrued liabilities
$ 66,606 $ 61,978 $ 77,762
10. Debt
Debt was summarized as follows:
Interest Interest July 4, Jan. 3, June 28,
In Thousands Maturity Rate Paid 2010 2010 2009
Revolving Credit Facility
2012 .73 % Varies $ 15,000 $ 15,000 $
Line of Credit
2010 1.06 % Varies 5,000
Debentures
2009 7.20 % Semi-annually 57,440
Senior Notes
2012 5.00 % Semi-annually 150,000 150,000 150,000
Senior Notes
2015 5.30 % Semi-annually 100,000 100,000 100,000
Senior Notes
2016 5.00 % Semi-annually 164,757 164,757 164,757
Senior Notes
2019 7.00 % Semi-annually 110,000 110,000 110,000
Unamortized discount on Senior Notes
2019 (1,769 ) (1,840 ) (1,909 )
542,988 537,917 580,288
Less: Current portion of debt
5,000 2,440
Long-term debt
$ 537,988 $ 537,917 $ 577,848

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
10. Debt
On March 8, 2007, the Company entered into a $200 million revolving credit facility (“$200 million facility”), replacing its $100 million revolving credit facility. The $200 million facility matures in March 2012 and includes an option to extend the term for an additional year at the discretion of the participating banks. The $200 million facility bears interest at a floating base rate or a floating rate of LIBOR plus an interest rate spread of .35%, dependent on the length of the term of the interest period. In addition, the Company must pay an annual facility fee of .10% of the lenders’ aggregate commitments under the facility. Both the interest rate spread and the facility fee are determined from a commonly-used pricing grid based on the Company’s long-term senior unsecured debt rating. The $200 million facility contains two financial covenants: a fixed charges coverage ratio and a debt to operating cash flow ratio, each as defined in the credit agreement. The fixed charges coverage ratio requires the Company to maintain a consolidated cash flow to fixed charges ratio of 1.5 to 1 or higher. The operating cash flow ratio requires the Company to maintain a debt to cash flow ratio of 6.0 to 1 or lower. The Company is currently in compliance with these covenants. These covenants do not currently, and the Company does not anticipate they will, restrict its liquidity or capital resources. On July 1, 2009, the Company borrowed $55.0 million under the $200 million facility and used the proceeds, along with $2.4 million of cash on hand, to repay at maturity the Company’s $57.4 million outstanding 7.20% Debentures due July 2009. As of June 28, 2009, $2.4 million of the 7.20% Debentures due July 2009 was classified as current. This amount was paid with cash on hand. On both July 4, 2010 and January 3, 2010, the Company had $15 million of outstanding borrowings on the $200 million facility. On June 28, 2009, the Company had no outstanding borrowings on the $200 million facility.
In April 2009, the Company issued $110 million of unsecured 7% Senior Notes due 2019. The proceeds plus cash on hand were used to repay the $119.3 million debt maturity on May 1, 2009.
On February 10, 2010, the Company entered into an agreement for an uncommitted line of credit. Under this agreement, the Company may borrow up to a total of $20 million for periods of 7 days, 30 days, 60 days or 90 days. On July 4, 2010, the Company had $5.0 million outstanding on the uncommitted line of credit, which was classified as current in the consolidated balance sheets.
The Company had a weighted average interest rate of 5.7%, 5.6% and 5.7% for its debt and capital lease obligations as of July 4, 2010, January 3, 2010 and June 28, 2009, respectively. The Company’s overall weighted average interest rate on its debt and capital lease obligations was 5.8% for YTD 2010 compared to 5.7% for YTD 2009. As of July 4, 2010, approximately 8.0% of the Company’s debt and capital lease obligations of $604.2 million was subject to changes in short-term interest rates.
The Company’s public debt is not subject to financial covenants but does limit the incurrence of certain liens and encumbrances as well as the incurrence of indebtedness by the Company’s subsidiaries in excess of certain amounts.
All of the outstanding long-term debt has been issued by the Company with none being issued by any of the Company’s subsidiaries. There are no guarantees of the Company’s debt.

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
11. Derivative Financial Instruments
Interest
The Company periodically uses interest rate hedging products to modify risk from interest rate fluctuations. The Company has historically altered its fixed/floating rate mix based upon anticipated cash flows from operations relative to the Company’s debt level and the potential impact of changes in interest rates on the Company’s overall financial condition. Sensitivity analyses are performed to review the impact on the Company’s financial position and coverage of various interest rate movements. The Company does not use derivative financial instruments for trading purposes nor does it use leveraged financial instruments.
On September 18, 2008, the Company terminated six outstanding interest rate swap agreements with a notional amount of $225 million receiving $6.2 million in cash proceeds including $1.1 million for previously accrued interest receivable. After accounting for the previously accrued interest receivable, the Company is amortizing the gain of $5.1 million over the remaining term of the underlying debt. During YTD 2010 and YTD 2009, $.5 million and $.8 million of the gain, respectively, was amortized. The remaining amount to be amortized is $3.0 million. All of the Company’s interest rate swap agreements were LIBOR-based.
The Company had no interest rate swap agreements outstanding at July 4, 2010, January 3, 2010 and June 28, 2009.
Commodities
The Company is subject to the risk of loss arising from adverse changes in commodity prices. In the normal course of business, the Company manages these risks through a variety of strategies, including the use of derivative instruments. The Company does not use derivative instruments for trading or speculative purposes. All derivative instruments are recorded at fair value as either assets or liabilities in the Company’s consolidated balance sheets. These derivative instruments are not designated as hedging instruments under GAAP and are used as “economic hedges” to manage commodity price risk. Currently the Company has derivative instruments to hedge some or all of its projected diesel fuel and aluminum purchase requirements. These derivative instruments are marked to market on a monthly basis and recognized in earnings consistent with the expense classification of the underlying hedged item. Settlements of derivative agreements are included in cash flows from operating activities on the Company’s consolidated statements of cash flows.
The Company uses several different financial institutions for commodity derivative instruments to minimize the concentration of credit risk. While the Company is exposed to credit loss in the event of nonperformance by these counterparties, the Company does not anticipate nonperformance by these parties. The Company has master agreements with the counterparties to its derivative financial agreements that provide for net settlement of derivative transactions.

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
11. Derivative Financial Instruments
The Company used derivative instruments to hedge substantially all of its diesel fuel purchases for 2009 and is using derivative instruments to hedge substantially all of its diesel fuel purchases for 2010. These derivative instruments relate to diesel fuel used by the Company’s delivery fleet. During Q1 2009, the Company began using derivative instruments to hedge approximately 75% of the projected 2010 aluminum purchase requirements. During Q2 2009, the Company entered into derivative agreements to hedge approximately 75% of the projected 2011 aluminum purchase requirements.
The following summarizes Q2 2010 and Q2 2009 net gains and losses on the Company’s fuel and aluminum derivative financial instruments and the classification, either cost of sales or selling, delivery and administrative (“S,D&A) expenses, of such net gains and losses in the consolidated statements of operations:
Second Quarter
In Thousands Classification of Gain (Loss) 2010 2009
Fuel hedges — contract premium and contract settlement
S,D&A expenses $ 79 $ (491 )
Fuel hedges — mark-to-market adjustment
S,D&A expenses (1,064 ) 1,649
Aluminum hedges — contract premium and contract settlement
Cost of sales 534
Aluminum hedges — mark-to-market adjustment
Cost of sales (6,749 ) 3,223
Total Net Gain (Loss)
$ (7,200 ) $ 4,381
The following summarizes YTD 2010 and YTD 2009 net gains and losses on the Company’s fuel and aluminum derivative financial instruments and the classification of such net gains and losses in the consolidated statements of operations:
First Half
In Thousands Classification of Gain (Loss) 2010 2009
Fuel hedges — contract premium and contract settlement
S,D&A expenses $ (30 ) $ (809 )
Fuel hedges — mark-to-market adjustment
S,D&A expenses (1,356 ) 3,418
Aluminum hedges — contract premium and contract settlement
Cost of sales 511
Aluminum hedges — mark-to-market adjustment
Cost of sales (6,213 ) 3,886
Total Net Gain (Loss)
$ (7,088 ) $ 6,495

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
11. Derivative Financial Instruments
The following summarizes the fair values and classification in the consolidated balance sheets of derivative instruments held by the Company as of July 4, 2010, January 3, 2010 and June 28, 2009:
Balance Sheet July 4, Jan. 3, June 28,
In Thousands Classification 2010 2010 2009
Assets
Aluminum hedges at fair market value
Prepaid expenses and other current assets $ 2,936 $ 3,303 $ 3,886
Unamortized cost of fuel hedging agreements
Prepaid expenses and other current assets 473 863 1,241
Unamortized cost of aluminum hedging agreements
Prepaid expenses and other current assets 1,842 967 3,651
Fuel hedges at fair market value
Prepaid expenses and other current assets 261 1,617 1,434
Total
$ 5,512 $ 6,750 $ 10,212
Aluminum hedges at fair market value
Other assets $ 1,303 $ 7,149 $
Unamortized cost of aluminum hedging agreements
Other assets 1,316 2,453
Total
$ 2,619 $ 9,602 $
The following table summarizes the Company’s outstanding derivative agreements as of July 4, 2010:
Notional Latest
In Thousands Amount Maturity
Fuel hedging agreements
$ 5,166 December 2010
Aluminum hedging agreements
43,302 December 2011
12. Fair Value of Financial Instruments
The following methods and assumptions were used by the Company in estimating the fair values of its financial instruments:
Cash and Cash Equivalents, Restricted Cash, Accounts Receivable and Accounts Payable
The fair values of cash and cash equivalents, restricted cash, accounts receivable and accounts payable approximate carrying values due to the short maturity of these items.

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
12. Fair Value of Financial Instruments
Public Debt Securities
The fair values of the Company’s public debt securities are based on estimated current market prices.
Non-Public Variable Rate Debt
The carrying amounts of the Company’s variable rate borrowings approximate their fair values.
Deferred Compensation Plan Assets/Liabilities
The fair values of deferred compensation plan assets and liabilities, which are held in mutual funds, are based upon the quoted market value of the securities held within the mutual funds.
Derivative Financial Instruments
The fair values for the Company’s fuel hedging and aluminum hedging agreements are based on current settlement values. The fair values of the fuel hedging and aluminum hedging agreements at each balance sheet date represent the estimated amounts the Company would have received or paid upon termination of these agreements. Credit risk related to the derivative financial instruments is managed by requiring high standards for its counterparties and periodic settlements. The Company considers nonperformance risk in determining the fair value of derivative financial instruments.
The carrying amounts and fair values of the Company’s debt, deferred compensation plan assets and liabilities, and derivative financial instruments were as follows:
July 4, 2010 January 3, 2010 June 28, 2009
Carrying Fair Carrying Fair Carrying Fair
In Thousands Amount Value Amount Value Amount Value
Public debt securities
$ (522,988 ) $ (576,897 ) $ (522,917 ) $ (557,758 ) $ (580,288 ) $ (590,931 )
Non-public variable rate debt
(20,000 ) (20,000 ) (15,000 ) (15,000 )
Deferred compensation plan assets
8,335 8,335 8,471 8,471 6,810 6,810
Deferred compensation plan liabilities
(8,335 ) (8,335 ) (8,471 ) (8,471 ) (6,810 ) (6,810 )
Fuel hedging agreements
261 261 1,617 1,617 1,434 1,434
Aluminum hedging agreements
4,239 4,239 10,452 10,452 3,886 3,886
The fair values of the fuel hedging and aluminum hedging agreements at July 4, 2010, January 3, 2010 and June 28, 2009 represented the estimated amount the Company would have received upon termination of these agreements.

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
12. Fair Value of Financial Instruments
GAAP requires that assets and liabilities carried at fair value be classified and disclosed in one of the following categories:
Level 1: Quoted market prices in active markets for identical assets or liabilities.
Level 2: Observable market based inputs or unobservable inputs that are corroborated by market data.
Level 3: Unobservable inputs that are not corroborated by market data.
The following table summarizes, by assets and liabilities, the valuation of the Company’s deferred compensation plan, aluminum hedging agreements and fuel hedging agreements:
July 4, 2010 January 3, 2010 June 28, 2009
In Thousands Level 1 Level 2 Level 1 Level 2 Level 1 Level 2
Assets
Deferred compensation plan assets
$ 8,335 $ 8,471 $ 6,810
Fuel hedging agreements
$ 261 $ 1,617 $ 1,434
Aluminum hedging agreements
4,239 10,452 3,886
Liabilities
Deferred compensation plan liabilities
8,335 8,471 6,810
The Company maintains a non-qualified deferred compensation plan for certain executives and other highly compensated employees. The investment assets are held in mutual funds. The fair value of the mutual funds is based on the quoted market value of the securities held within the funds (Level 1). The related deferred compensation liability represents the fair value of the investment assets.
The Company’s fuel hedging agreements are based upon NYMEX rates that are observable and quoted periodically over the full term of the agreement and are considered Level 2 items.
The Company’s aluminum hedging agreements are based upon LME rates that are observable and quoted periodically over the full term of the agreement and are considered Level 2 items.
The Company does not have Level 3 assets or liabilities. Also, there were no transfers of assets or liabilities between Level 1 and Level 2 for any of the periods presented.
13. Other Liabilities
Other liabilities were summarized as follows:
July 4, Jan. 3, June 28,
In Thousands 2010 2010 2009
Accruals for executive benefit plans
$ 89,042 $ 85,382 $ 81,236
Other
20,962 21,586 26,862
Total other liabilities
$ 110,004 $ 106,968 $ 108,098

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
14. Commitments and Contingencies
The Company is a member of South Atlantic Canners, Inc. (“SAC”), a manufacturing cooperative from which it is obligated to purchase 17.5 million cases of finished product on an annual basis through May 2014. The Company is also a member of Southeastern Container (“Southeastern”), a plastic bottle manufacturing cooperative from which it is obligated to purchase at least 80% of its requirements of plastic bottles for certain designated territories. See Note 19 to the consolidated financial statements for additional information concerning SAC and Southeastern.
The Company guarantees a portion of SAC’s and Southeastern’s debt and lease obligations. The amounts guaranteed were $40.5 million, $30.5 million and $39.2 million as of July 4, 2010, January 3, 2010 and June 28, 2009, respectively. The Company has not recorded any liability associated with these guarantees and holds no assets as collateral against these guarantees. The guarantees relate to the debt and lease obligations of SAC and Southeastern, which resulted primarily from the purchase of production equipment and facilities. These guarantees expire at various dates through 2021. The members of both cooperatives consist solely of Coca-Cola bottlers. The Company does not anticipate either of these cooperatives will fail to fulfill its commitments. The Company further believes each of these cooperatives has sufficient assets, including production equipment, facilities and working capital, and the ability to adjust selling prices of their products which adequately mitigate the risk of material loss from the Company’s guarantees. In the event either of these cooperatives fails to fulfill its commitments under the related debt and lease obligations, the Company would be responsible for payments to the lenders up to the level of the guarantees. If these cooperatives had borrowed up to their borrowing capacity, the Company’s maximum exposure under these guarantees on July 4, 2010 would have been $25.2 million for SAC and $25.3 million for Southeastern and the Company’s maximum total exposure, including its equity investment, would have been $30.8 million for SAC and $41.0 million for Southeastern.
The Company has been purchasing plastic bottles from Southeastern and finished products from SAC for more than ten years and has never had to pay against these guarantees.
The Company has an equity ownership in each of the entities in addition to the guarantees of certain indebtedness and records its investment in each under the equity method. As of July 4, 2010, SAC had total assets of approximately $47 million and total debt of approximately $22 million. SAC had total revenues for YTD 2010 of approximately $89 million. As of July 4, 2010, Southeastern had total assets of approximately $392 million and total debt of approximately $218 million. Southeastern had total revenue for YTD 2010 of approximately $287 million.
The Company has standby letters of credit, primarily related to its property and casualty insurance programs. On July 4, 2010, these letters of credit totaled $24.2 million. The Company was required to maintain $4.5 million of restricted cash for letters of credit beginning in Q2 2009 which was reduced to $3.5 million in Q2 2010.
The Company participates in long-term marketing contractual arrangements with certain prestige properties, athletic venues and other locations. The future payments related to these contractual arrangements as of July 4, 2010 amounted to $19.6 million and expire at various dates through 2018.
During May 2010, Nashville, Tennessee experienced a severe rain storm which caused extensive flood damage in the area. The Company has a production/sales distribution facility located in the flooded area. Due to damage incurred during this flood, the Company recorded a loss of approximately $.2 million on uninsured cold drink equipment. This loss was offset by gains of approximately $.8 million for the excess of insurance proceeds received as compared to the net book value of production equipment damaged as a result of the flood. In Q2 2010, the Company recorded a receivable of $6.2 million for insured losses of which $1.5 million has already been paid as of Q2 2010. The Company does not expect to incur any significant expenses related to the Nashville area flood for the remainder of 2010.

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
14. Commitments and Contingencies
The Company is involved in various claims and legal proceedings which have arisen in the ordinary course of its business. Although it is difficult to predict the ultimate outcome of these claims and legal proceedings, management believes the ultimate disposition of these matters will not have a material adverse effect on the financial condition, cash flows or results of operations of the Company. No material amount of loss in excess of recorded amounts is believed to be reasonably possible as a result of these claims and legal proceedings.
The Company is subject to audit by tax authorities in jurisdictions where it conducts business. These audits may result in assessments that are subsequently resolved with the tax authorities or potentially through the courts. Management believes the Company has adequately provided for any assessments that are likely to result from these audits; however, final assessments, if any, could be different than the amounts recorded in the consolidated financial statements.
15. Income Taxes
The Company’s effective tax rate, as calculated by dividing income tax expense by income before income taxes, for YTD 2010 and YTD 2009 was 37.9% and 33.4%, respectively. The Company’s effective tax rate, as calculated by dividing income tax expense by the difference of income before income taxes minus net income attributable to the noncontrolling interest, for YTD 2010 and YTD 2009 was 40.4% and 34.4%, respectively. The increase in the effective tax rate for YTD 2010 resulted primarily from an adjustment to the reserve for uncertain tax positions and the elimination of the tax deduction associated with Medicare Part D subsidy as required by the Patient Protection and Affordable Care Act (“PPACA”) enacted on March 23, 2010 and the Health Care and Education Reconciliation Act of 2010 (“Reconciliation Act”) enacted on March 30, 2010.
The following table provides a reconciliation of the income tax expense at the statutory federal rate to actual income tax expense.
First Half
In Thousands 2010 2009
Statutory expense
$ 9,810 $ 11,061
State income taxes, net of federal effect
1,186 1,376
Manufacturing deduction benefit
(1,200 ) (845 )
Meals and entertainment
435 624
Adjustment for uncertain tax positions
365 (1,686 )
Tax law change related to Medicare Part D subsidy
464
Other, net
266 355
Income tax expense
$ 11,326 $ 10,885
The Company had $5.9 million of uncertain tax positions, including accrued interest, of which $3.8 million would affect the Company’s effective tax rate if recognized as of July 4, 2010. The Company had $5.6 million of uncertain tax positions, including accrued interest, of which $3.5 million would affect the Company’s effective tax rate if recognized as of January 3, 2010. The Company had $9.3 million of uncertain tax positions, including accrued interest, of which $8.3 million would affect the Company’s effective tax rate if recognized as of June 28, 2009. While it is expected that the amount of uncertain tax positions may change in the next 12 months, the Company does not expect the change to have a significant impact on the consolidated financial statements.

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
15. Income Taxes
The Company recognizes potential interest and penalties related to uncertain tax positions in income tax expense. As of July 4, 2010, the Company had approximately $1.0 million of accrued interest related to uncertain tax positions. As of January 3, 2010, the Company had approximately $.9 million of accrued interest related to uncertain tax positions. As of June 28, 2009, the Company had approximately $1.9 million of accrued interest related to uncertain tax positions. Income tax expense included interest expense of approximately $.1 million in YTD 2010 and an interest credit of approximately $.6 million in YTD 2009.
The PPACA and the Reconciliation Act include provisions that will reduce the tax benefits available to employers that receive Medicare Part D subsidies. As a result, during Q1 2010, the Company recorded tax expense totaling $.5 million related to changes made to the tax deductibility of Medicare Part D subsidies.
In Q1 2009, the Company reached an agreement with a taxing authority to settle prior tax positions for which the Company had previously provided reserves due to uncertainty of resolution. As a result, the Company reduced the liability for uncertain tax positions by $1.7 million. The net effect of the adjustment was a decrease to income tax expense in YTD 2009 of approximately $1.7 million.
Various tax years from 1991 remain open to examination by taxing jurisdictions to which the Company is subject due to loss carryforwards.
16. Accumulated Other Comprehensive Loss
Accumulated other comprehensive loss is comprised of adjustments relative to the Company’s pension and postretirement medical benefit plans, foreign currency translation adjustments required for a subsidiary of the Company that performs data analysis and provides consulting services outside the United States and the Company’s share of Southeastern’s other comprehensive loss.

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
16. Accumulated Other Comprehensive Loss
A summary of accumulated other comprehensive loss for Q2 2010 and Q2 2009 is as follows:
April 4, Pre-tax Tax July 4,
In Thousands 2010 Activity Effect 2010
Net pension activity:
Actuarial loss
$ (39,718 ) $ 1,495 $ (586 ) $ (38,809 )
Prior service costs
(34 ) 4 (2 ) (32 )
Net postretirement benefits activity:
Actuarial loss
(12,799 ) 341 (134 ) (12,592 )
Prior service costs
7,105 (446 ) 175 6,834
Transition asset
22 (7 ) 3 18
Ownership share of Southeastern OCI
(34 ) 25 (10 ) (19 )
Foreign currency translation adjustment
9 (6 ) 2 5
Total
$ (45,449 ) $ 1,406 $ (552 ) $ (44,595 )
March 29, Pre-tax Tax June 28,
In Thousands 2009 Activity Effect 2009
Net pension activity:
Actuarial loss
$ (55,299 ) $ 2,339 $ (920 ) $ (53,880 )
Prior service costs
(42 ) 4 (2 ) (40 )
Net postretirement benefits activity:
Actuarial loss
(9,494 ) 218 (85 ) (9,361 )
Prior service costs
8,189 (447 ) 175 7,917
Transition asset
37 (7 ) 3 33
Foreign currency translation adjustment
8 7 (3 ) 12
Total
$ (56,601 ) $ 2,114 $ (832 ) $ (55,319 )
A summary of accumulated other comprehensive loss for YTD 2010 and YTD 2009 follows:
Jan. 3, Pre-tax Tax July 4,
In Thousands 2010 Activity Effect 2010
Net pension activity:
Actuarial loss
$ (40,626 ) $ 2,990 $ (1,173 ) $ (38,809 )
Prior service costs
(37 ) 8 (3 ) (32 )
Net postretirement benefits activity:
Actuarial loss
(13,470 ) 682 196 (12,592 )
Prior service costs
7,376 (892 ) 350 6,834
Transition asset
26 (13 ) 5 18
Ownership share of Southeastern OCI
(49 ) 49 (19 ) (19 )
Foreign currency translation adjustment
13 (13 ) 5 5
Total
$ (46,767 ) $ 2,811 $ (639 ) $ (44,595 )

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
16. Accumulated Other Comprehensive Loss
Dec. 28, Pre-tax Tax June 28,
In Thousands 2008 Activity Effect 2009
Net pension activity:
Actuarial loss
$ (56,717 ) $ 4,678 $ (1,841 ) $ (53,880 )
Prior service costs
(45 ) 8 (3 ) (40 )
Net postretirement benefits activity:
Actuarial loss
(9,625 ) 435 (171 ) (9,361 )
Prior service costs
8,459 (893 ) 351 7,917
Transition asset
41 (13 ) 5 33
Foreign currency translation adjustment
14 (3 ) 1 12
Total
$ (57,873 ) $ 4,212 $ (1,658 ) $ (55,319 )
17. Capital Transactions
The Company has two classes of common stock outstanding, Common Stock and Class B Common Stock. The Common Stock is traded on the NASDAQ Global Select Market sm under the symbol COKE. There is no established public trading market for the Class B Common Stock. Shares of the Class B Common Stock are convertible on a share-for-share basis into shares of Common Stock at any time at the option of the holders of Class B Common Stock.
No cash dividend or dividend of property or stock other than stock of the Company, as specifically described in the Company’s certificate of incorporation, may be declared and paid on the Class B Common Stock unless an equal or greater dividend is declared and paid on the Common Stock. During YTD 2010 and YTD 2009, dividends of $.50 per share were declared and paid on both Common Stock and Class B Common Stock.
Each share of Common Stock is entitled to one vote per share and each share of Class B Common Stock is entitled to 20 votes per share at all meetings of stockholders. Except as otherwise required by law, holders of the Common Stock and Class B Common Stock vote together as a single class on all matters brought before the Company’s stockholders. In the event of liquidation, there is no preference between the two classes of common stock.
On May 12, 1999, the stockholders of the Company approved a restricted stock award program for J. Frank Harrison, III, the Company’s Chairman of the Board of Directors and Chief Executive Officer, consisting of 200,000 shares of the Company’s Class B Common Stock. Under the award, shares of restricted stock were granted at a rate of 20,000 shares per year over a ten-year period. The vesting of each annual installment was contingent upon the Company achieving at least 80% of the overall goal achievement factor in the Company’s Annual Bonus Plan. The restricted stock award did not entitle Mr. Harrison, III to participate in dividend or voting rights until each installment had vested and the shares were issued. The restricted stock award expired at the end of fiscal year 2008. On March 4, 2009, the Compensation Committee determined an additional 20,000 shares of restricted Class B Common Stock vested and such shares were issued to Mr. Harrison, III for the fiscal year ended December 28, 2008.

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
17. Capital Transactions
On April 29, 2008, the stockholders of the Company approved a Performance Unit Award Agreement for Mr. Harrison, III consisting of 400,000 performance units (“Units”). Each Unit represents the right to receive one share of the Company’s Class B Common Stock, subject to certain terms and conditions. The Units vest in annual increments over a ten-year period starting in fiscal year 2009. The number of Units that vest each year will equal the product of 40,000 multiplied by the overall goal achievement factor (not to exceed 100%) under the Company’s Annual Bonus Plan. The Performance Unit Award Agreement replaced the restricted stock award program.
Each annual 40,000 Unit tranche has an independent performance requirement as it is not established until the Company’s Annual Bonus Plan targets are approved each year by the Company’s Board of Directors. As a result, each 40,000 Unit tranche is considered to have its own service inception date, grant-date and requisite service period. The Company’s Annual Bonus Plan targets, which establish the performance requirements for the Performance Unit Award Agreement, are approved by the Compensation Committee of the Board of Directors in the first quarter of each year. The Performance Unit Award Agreement does not entitle Mr. Harrison, III to participate in dividends or voting rights until each installment has vested and the shares are issued. Mr. Harrison, III may satisfy tax withholding requirements in whole or in part by requiring the Company to settle in cash such number of Units otherwise payable in Class B Common Stock to meet the maximum statutory tax withholding requirements.
On March 9, 2010, the Compensation Committee determined that 40,000 Units vested for the fiscal year ended January 3, 2010. Of such Units, 22,320 were settled for 22,320 shares of Class B Common Stock and 17,680 were settled in cash to satisfy tax withholding obligations in connection with the vesting of the Units.
Compensation expense for the Performance Unit Award Agreement recognized in YTD 2010 was $.9 million, which was based upon a share price of $46.24 on July 2, 2010. Compensation expense recognized in YTD 2009 was $1.2 million, which was based upon a share price of $58.18 on June 26, 2009.
On February 19, 2009, The Coca-Cola Company converted 497,670 shares of the Company’s Class B Common Stock into an equivalent number of shares of the Company’s Common Stock.
The increase in the total number of shares outstanding in YTD 2010 was due to the issuance of the 22,320 shares of Class B Common Stock related to the Performance Unit Award Agreement. The increase in the total number of shares outstanding in YTD 2009 was due to the issuance of 20,000 shares of Class B Common Stock related to the restricted stock award.
18. Benefit Plans
Pension Plans
Retirement benefits under the two Company-sponsored pension plans are based on the employee’s length of service, average compensation over the five consecutive years that give the highest average compensation and average Social Security taxable wage base during the 35-year period before reaching Social Security retirement

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
18. Benefit Plans
age. Contributions to the plans are based on the projected unit credit actuarial funding method and are limited to the amounts currently deductible for income tax purposes. On February 22, 2006, the Board of Directors of the Company approved an amendment to the principal Company-sponsored pension plan to cease further benefit accruals under the plan effective June 30, 2006.
The components of net periodic pension cost were as follows:
Second Quarter First Half
In Thousands 2010 2009 2010 2009
Service cost
$ 19 $ 22 $ 38 $ 45
Interest cost
2,857 2,789 5,714 5,577
Expected return on plan assets
(2,868 ) (2,270 ) (5,736 ) (4,540 )
Amortization of prior service cost
4 4 8 8
Recognized net actuarial loss
1,495 2,339 2,990 4,678
Net periodic pension cost
$ 1,507 $ 2,884 $ 3,014 $ 5,768
The Company contributed $1.1 million to its Company-sponsored pension plans during YTD 2010.
Postretirement Benefits
The Company provides postretirement benefits for a portion of its current employees. The Company recognizes the cost of postretirement benefits, which consist principally of medical benefits, during employees’ periods of active service. The Company does not pre-fund these benefits and has the right to modify or terminate certain of these benefits in the future.
The components of net periodic postretirement benefit cost were as follows:
Second Quarter First Half
In Thousands 2010 2009 2010 2009
Service cost
$ 195 $ 157 $ 390 $ 315
Interest cost
626 558 1,252 1,115
Amortization of unrecognized transitional assets
(6 ) (7 ) (12 ) (13 )
Recognized net actuarial loss
341 218 682 435
Amortization of prior service cost
(446 ) (447 ) (892 ) (893 )
Net periodic postretirement benefit cost
$ 710 $ 479 $ 1,420 $ 959
401(k) Savings Plan
The Company provides a 401(k) Savings Plan for substantially all of its employees who are not part of collective bargaining agreements. The Company suspended matching contributions to its 401(k) Savings Plan effective April 1, 2009. The Company maintained the option to match its employees’ 401(k) Savings Plan contributions based on the financial results for 2009. The Company subsequently decided to match the first 5% of its employees’ contributions (consistent with Q1 2009 matching contribution percentage) for the entire year of 2009.

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
18. Benefit Plans
The Company will match the first 3% of its employees’ contributions for 2010. The Company maintains the option to increase the matching contributions an additional 2%, for a total of 5%, for the Company’s employees based on the financial results for 2010. Based on the financial results of the first quarter of 2010, the Company decided to increase the matching contributions an additional 2% for that quarter, which was approved and paid in Q2 2010. The total cost for this benefit in YTD 2010 and YTD 2009 was $4.5 million and $2.3 million, respectively.
Multi-Employer Benefits
The Company entered into a new agreement in the third quarter of 2008 when one of its collective bargaining contracts expired in July 2008. The new agreement allowed the Company to freeze its liability to Central States Southeast and Southwest Areas Pension Plan (“Central States”), a multi-employer defined benefit pension fund, while preserving the pension benefits previously earned by the employees. As a result of freezing the Company’s liability to Central States, the Company recorded a charge of $13.6 million in the second half of 2008. The Company paid $3.0 million in the fourth quarter of 2008 to the Southern States Savings and Retirement Plan under the agreement to freeze the Central States liability. The remaining $10.6 million was the present value amount, using a discount rate of 7% that will be paid to Central States over the next 20 years and was recorded in other liabilities. The Company paid approximately $1 million in 2009 and will pay approximately $1 million annually over the next 19 years.
19. Related Party Transactions
The Company’s business consists primarily of the production, marketing and distribution of nonalcoholic beverages of The Coca-Cola Company, which is the sole owner of the secret formulas under which the primary components (either concentrate or syrup) of its beverage products are manufactured. As of July 4, 2010, The Coca-Cola Company had a 27.0% interest in the Company’s total outstanding Common Stock and Class B Common Stock on a combined basis, representing 5.2% of the total votes of the Company’s Common Stock and Class B Common Stock voting together as a single class.

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Table of Contents

Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
19. Related Party Transactions
The following table summarizes the significant transactions between the Company and The Coca-Cola Company:
First Half
In Millions 2010 2009
Payments by the Company for concentrate, syrup, sweetener and other purchases
$ 198.9 $ 176.9
Marketing funding support payments to the Company
22.1 22.8
Payments by the Company net of marketing funding support
$ 176.8 $ 154.1
Payments by the Company for customer marketing programs
$ 26.2 $ 25.2
Payments by the Company for cold drink equipment parts
4.1 3.4
Fountain delivery and equipment repair fees paid to the Company
4.9 5.8
Presence marketing funding support provided by The Coca-Cola Company on the Company’s behalf
2.2 2.0
Payments to the Company to facilitate the distribution of certain brands and packages to other Coca-Cola bottlers
.9
Sales of finished products to The Coca-Cola Company
1.1
The Company has a production arrangement with Coca-Cola Enterprises Inc. (“CCE”) to buy and sell finished products at cost. Sales to CCE under this arrangement were $24.4 million and $26.5 million in YTD 2010 and YTD 2009, respectively. Purchases from CCE under this arrangement were $9.2 million and $6.4 million in YTD 2010 and YTD 2009, respectively. In addition, CCE began distributing one of the Company’s own brands (Tum-E Yummies) in the first quarter of 2010. Total sales to CCE for this brand were $7.9 million in YTD 2010.
The Coca-Cola Company has significant equity interests in the Company and CCE. The Coca-Cola Company has announced an agreement to acquire the North American operations of CCE.
Along with all other Coca-Cola bottlers in the United States, the Company is a member in Coca-Cola Bottlers’ Sales and Services Company, LLC (“CCBSS”), which was formed in 2003 for the purposes of facilitating various procurement functions and distributing certain specified beverage products of The Coca-Cola Company with the intention of enhancing the efficiency and competitiveness of the Coca-Cola bottling system in the United States. CCBSS negotiates the procurement for the majority of the Company’s raw materials (excluding concentrate). The Company pays an administrative fee to CCBSS for its services. Administrative fees to CCBSS for its services were $.4 million and $.2 million in YTD 2010 and YTD 2009, respectively.
The Company is a member of SAC, a manufacturing cooperative. SAC sells finished products to the Company and Piedmont at cost. Purchases from SAC by the Company and Piedmont for finished products were $67.7 million and $65.0 million in YTD 2010 and YTD 2009, respectively. The Company also manages the operations of SAC pursuant to a management agreement. Management fees earned from SAC were $.8 million in YTD 2010 and $.6 million in YTD 2009. The Company has also guaranteed a portion of debt for SAC. Such guarantee amounted to $22.3 million as of July 4, 2010. The Company has not recorded any liability associated

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
19. Related Party Transactions
with this guarantee and holds no assets as collateral against this guarantee. The Company’s equity investment in SAC was $5.6 million as of July 4, 2010, January 3, 2010 and June 28, 2009.
The Company is a shareholder in two entities from which it purchases substantially all its requirements for plastic bottles. Net purchases from these entities were $36.0 million in YTD 2010 and $33.7 million in YTD 2009. In connection with its participation in Southeastern, the Company has guaranteed a portion of the entity’s debt. Such guarantee amounted to $18.2 million as of July 4, 2010. The Company has not recorded any liability associated with this guarantee and holds no assets as collateral against this guarantee. The Company’s equity investment in one of these entities, Southeastern, was $15.7 million, $13.2 million and $13.3 million as of July 4, 2010, January 3, 2010 and June 28, 2009, respectively.
The Company monitors its investments in cooperatives and would be required to write down its investment if an impairment is identified and the Company determined it to be other-than temporary. No impairment of the Company’s investments in cooperatives has been identified as of July 4, 2010 nor was there any impairment in 2009 or 2008.
The Company leases from Harrison Limited Partnership One (“HLP”) the Snyder Production Center (“SPC”) and an adjacent sales facility, which are located in Charlotte, North Carolina. HLP is directly and indirectly owned by trusts of which J. Frank Harrison, III, Chairman of the Board of Directors and Chief Executive Officer of the Company, and Deborah H. Everhart, a director of the Company, are trustees and beneficiaries. The current lease was to expire on December 31, 2010. On March 23, 2009, the Company modified the lease agreement (new terms to begin January 1, 2011) with HLP related to the SPC lease. The modified lease would not have changed the classification of the existing lease had it been in effect in the first quarter of 2002, when the capital lease was recorded, as the Company received a renewal option to extend the term of the lease, which it expected to exercise. The modified lease did not extend the term of the existing lease (remaining lease term was reduced from approximately 22 years to approximately 12 years). Accordingly, the present value of the leased property under capital leases and capital lease obligations was adjusted by an amount equal to the difference between the future minimum lease payments under the modified lease agreement and the present value of the existing obligation on the modification date. The capital lease obligations and leased property under capital leases were both decreased by $7.5 million in March 2009. The annual base rent the Company is obligated to pay under the modified lease is subject to an adjustment for an inflation factor. The prior lease annual base rent was subject to adjustment for an inflation factor and for increases or decreases in interest rates, using LIBOR as the measurement device. The principal balance outstanding under this capital lease as of July 4, 2010 was $28.1 million. Rental payments related to this lease were $1.6 million and $1.7 million in YTD 2010 and YTD 2009, respectively.
The Company leases from Beacon Investment Corporation (“Beacon”) the Company’s headquarters office facility and an adjacent office facility. The lease expires on December 31, 2021. Beacon’s sole shareholder is J. Frank Harrison, III. The principal balance outstanding under this capital lease as of July 4, 2010 was $30.0 million. Rental payments related to the lease were $1.9 million in both YTD 2010 and YTD 2009.

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
20. Net Sales by Product Category
Net sales by product category were as follows:
Second Quarter First Half
In Thousands 2010 2009 2010 2009
Bottle/can sales:
Sparkling beverages (including energy products)
$ 281,001 $ 256,744 $ 523,707 $ 492,199
Still beverages
64,936 58,533 106,808 104,450
Total bottle/can sales
345,937 315,277 630,515 596,649
Other sales:
Sales to other Coca-Cola bottlers
37,023 35,478 70,684 66,611
Post-mix and other
34,401 26,994 63,660 50,750
Total other sales
71,424 62,472 134,344 117,361
Total net sales
$ 417,361 $ 377,749 $ 764,859 $ 714,010
Sparkling beverages are carbonated beverages while still beverages are noncarbonated beverages.

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
21. Net Income Per Share
The following table sets forth the computation of basic net income per share and diluted net income per share under the two-class method:
Second Quarter First Half
In Thousands (Except Per Share Data) 2010 2009 2010 2009
Numerator for basic and diluted net income per Common Stock and Class B Common Stock share:
Net income attributable to Coca-Cola Bottling Co. Consolidated
$ 12,043 $ 12,187 $ 16,703 $ 20,718
Less dividends:
Common Stock
1,785 1,785 3,571 3,499
Class B Common Stock
511 505 1,016 1,082
Total undistributed earnings
$ 9,747 $ 9,897 $ 12,116 $ 16,137
Common Stock undistributed earnings — basic
$ 7,578 $ 7,713 $ 9,428 $ 12,326
Class B Common Stock undistributed earnings — basic
2,169 2,184 2,688 3,811
Total undistributed earnings — basic
$ 9,747 $ 9,897 $ 12,116 $ 16,137
Common Stock undistributed earnings — diluted
$ 7,545 $ 7,680 $ 9,387 $ 12,291
Class B Common Stock undistributed earnings — diluted
2,202 2,217 2,729 3,846
Total undistributed earnings — diluted
$ 9,747 $ 9,897 $ 12,116 $ 16,137
Numerator for basic net income per Common Stock share:
Dividends on Common Stock
$ 1,785 $ 1,785 $ 3,571 $ 3,499
Common Stock undistributed earnings — basic
7,578 7,713 9,428 12,326
Numerator for basic net income per Common Stock share
$ 9,363 $ 9,498 $ 12,999 $ 15,825
Numerator for basic net income per Class B Common Stock share:
Dividends on Class B Common Stock
$ 511 $ 505 $ 1,016 $ 1,082
Class B Common Stock undistributed earnings — basic
2,169 2,184 2,688 3,811
Numerator for basic net income per Class B Common Stock share
$ 2,680 $ 2,689 $ 3,704 $ 4,893

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
21. Net Income Per Share
Second Quarter First Half
In Thousands (Except Per Share Data) 2010 2009 2010 2009
Numerator for diluted net income per
Common Stock share:
Dividends on Common Stock
$ 1,785 $ 1,785 $ 3,571 $ 3,499
Dividends on Class B Common Stock assumed converted to Common Stock
511 505 1,016 1,082
Common Stock undistributed earnings — diluted
9,747 9,897 12,116 16,137
Numerator for diluted net income per
Common Stock share
$ 12,043 $ 12,187 $ 16,703 $ 20,718
Numerator for diluted net income per Class B
Common Stock share:
Dividends on Class B Common Stock
$ 511 $ 505 $ 1,016 $ 1,082
Class B Common Stock undistributed earnings — diluted
2,202 2,217 2,729 3,846
Numerator for diluted net income per
Class B Common Stock share
$ 2,713 $ 2,722 $ 3,745 $ 4,928

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
21. Net Income Per Share
Second Quarter First Half
In Thousands (Except Per Share Data) 2010 2009 2010 2009
Denominator for basic net income per
Common Stock and Class B Common Stock share:
Common Stock weighted average shares outstanding — basic
7,141 7,141 7,141 6,999
Class B Common Stock weighted average shares outstanding — basic
2,044 2,022 2,036 2,164
Denominator for diluted net income per
Common Stock and Class B Common Stock share:
Common Stock weighted average shares outstanding — diluted (assumes conversion of Class B Common Stock to Common Stock)
9,225 9,203 9,217 9,189
Class B Common Stock weighted average shares outstanding — diluted
2,084 2,062 2,076 2,190
Basic net income per share:
Common Stock
$ 1.31 $ 1.33 $ 1.82 $ 2.26
Class B Common Stock
$ 1.31 $ 1.33 $ 1.82 $ 2.26
Diluted net income per share:
Common Stock
$ 1.31 $ 1.32 $ 1.81 $ 2.25
Class B Common Stock
$ 1.30 $ 1.32 $ 1.80 $ 2.25
NOTES TO TABLE
(1)
For purposes of the diluted net income per share computation for Common Stock, shares of Class B Common Stock are assumed to be converted; therefore, 100% of undistributed earnings is allocated to Common Stock.
(2)
For purposes of the diluted net income per share computation for Class B Common Stock, weighted average shares of Class B Common Stock are assumed to be outstanding for the entire period and not converted.
(3)
Denominator for diluted net income per share for Common Stock and Class B Common Stock includes the dilutive effect of shares relative to the Performance Unit Award.

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
22. Risks and Uncertainties
Approximately 88% of the Company’s YTD 2010 bottle/can volume to retail customers are products of The Coca-Cola Company, which is the sole supplier of these products or of the concentrates or syrups required to manufacture these products. The remaining 12% of the Company’s YTD 2010 bottle/can volume to retail customers are products of other beverage companies and the Company. The Company has beverage agreements under which it has various requirements to meet. Failure to meet the requirements of these beverage agreements could result in the loss of distribution rights for the respective product.
The Coca-Cola Company recently announced an agreement to acquire the North American operations of CCE, and the Company’s primary competitors were recently acquired by their franchisor. These transactions may cause uncertainty within the Coca-Cola bottler system or adversely impact the Company and its business. At this time, it is unknown whether the transactions will have a material impact on the Company’s business and financial results.
The Company’s products are sold and distributed directly by its employees to retail stores and other outlets. During YTD 2010, approximately 70% of the Company’s bottle/can volume to retail customers was sold for future consumption, while the remaining bottle/can volume to retail customers of approximately 30% was sold for immediate consumption. During YTD 2009, approximately 68% of the Company’s bottle/can volume to retail customers was sold for future consumption, while the remaining bottle/can volume to retail customers of approximately 32% was sold for immediate consumption. The Company’s largest customers, Wal-Mart Stores, Inc. and Food Lion, LLC, accounted for approximately 26% and 10%, respectively, of the Company’s total bottle/can volume to retail customers in YTD 2010. Wal-Mart Stores, Inc. and Food Lion, LLC accounted for approximately 19% and 11%, respectively, of the Company’s total bottle/can volume to retail customers in YTD 2009. Wal-Mart Stores, Inc. accounted for 18% of the Company’s total net sales during YTD 2010. Wal-Mart Stores, Inc. accounted for 15% of the Company’s total net sales during YTD 2009.
The Company obtains all of its aluminum cans from two domestic suppliers. The Company currently obtains all of its plastic bottles from two domestic entities. See Note 14 and Note 19 to the consolidated financial statements for additional information.
The Company is exposed to price risk on such commodities as aluminum, corn and resin which affects the cost of raw materials used in the production of finished products. The Company both produces and procures these finished products. Examples of the raw materials affected are aluminum cans and plastic bottles used for packaging and high fructose corn syrup used as a product ingredient. Further, the Company is exposed to commodity price risk on crude oil which impacts the Company’s cost of fuel used in the movement and delivery of the Company’s products. The Company participates in commodity hedging and risk mitigation programs administered both by CCBSS and by the Company. In addition, there is no limit on the price The Coca-Cola Company and other beverage companies can charge for concentrate.
Certain liabilities of the Company are subject to risk due to changes in both long-term and short-term interest rates. These liabilities include floating rate debt, leases, retirement benefit obligations and the Company’s pension liability.

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
22. Risks and Uncertainties
Approximately 7% of the Company’s labor force is covered by collective bargaining agreements. One collective bargaining contract covering approximately .5% of the Company’s employees will expire during the second half of 2010. One collective bargaining contract covering approximately .5% of the Company’s employees expired in the first quarter of 2010 and the Company entered into a new agreement during the first quarter of 2010.
23. Supplemental Disclosures of Cash Flow Information
Changes in current assets and current liabilities affecting cash flows were as follows:
First Half
In Thousands 2010 2009
Accounts receivable, trade, net
$ (40,307 ) $ (4,122 )
Accounts receivable from The Coca-Cola Company
(16,788 ) (19,267 )
Accounts receivable, other
(1,088 ) (2,586 )
Inventories
(14,433 ) (11,888 )
Prepaid expenses and other current assets
4,407 (11,658 )
Accounts payable, trade
6,812 460
Accounts payable to The Coca-Cola Company
24,693 14,743
Other accrued liabilities
13,652 30,503
Accrued compensation
(7,572 ) (4,484 )
Accrued interest payable
1 (688 )
Increase in current assets less current liabilities
$ (30,623 ) $ (8,987 )
Non-cash activity
Additions to property, plant and equipment of $3.3 million have been accrued but not paid and are recorded in accounts payable, trade as of July 4, 2010. Of that amount, $1.2 million was related to the Nashville flood damage.
Additions to property, plant and equipment included $1.5 million for a trade-in allowance on manufacturing equipment in YTD 2010.
24. New Accounting Pronouncements
Recently Adopted Pronouncements
In June 2009, the Financial Accounting Standards Board (“FASB”) issued new guidance which replaces the quantitative-based risks and rewards calculation for determining which enterprise, if any, has a controlling financial interest in a variable interest entity (“VIE”) with an approach focused on identifying which enterprise

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Coca-Cola Bottling Co. Consolidated
Notes to Consolidated Financial Statements (Unaudited)
24. New Accounting Pronouncements
has the power to direct the activities of the VIE that most significantly impacts the entity’s economic performance and the obligation to absorb losses or the right to receive benefits from the entity. The new guidance was effective for annual reporting periods that begin after November 15, 2009. The Company’s adoption of this new guidance did not have a material impact on the Company’s consolidated financial statements.
In June 2009, the FASB issued new guidance which eliminates the exceptions for qualifying special-purpose entities from consolidation guidance and the exception that permitted sale accounting for certain mortgage securitization when a transferor has not surrendered control over the transferred financial assets. The new guidance was effective for annual reporting periods that begin after November 15, 2009. The Company’s adoption of this new guidance did not have a material impact on the Company’s consolidated financial statements.
In January 2010, the FASB issued new guidance that clarifies the decrease-in-ownership of subsidiaries provisions of GAAP. The new guidance clarifies to which subsidiaries the decrease-in-ownership provision of Accounting Standards Codification 810-10 apply. The new guidance was effective for the Company in the first quarter of 2010. The Company’s adoption of this new guidance did not have a material impact on the Company’s consolidated financial statements.
In January 2010, the FASB issued new guidance related to the disclosures about transfers into and out of Levels 1 and 2 fair value classifications and separate disclosures about purchases, sales, issuances and settlements relating to the Level 3 fair value classification. The new guidance also clarifies existing fair value disclosures about the level of disaggregation and about inputs and valuation techniques used to measure the fair value. The new guidance was effective for the Company in the first quarter of 2010 except for the requirement to provide the Level 3 activity of purchases, sales, issuances and settlements on a gross basis, which is effective for the Company in the first quarter of 2011. The Company’s adoption of this new guidance did not have a material impact on the Company’s consolidated financial statements. The Company also does not expect the Level 3 requirements of the new guidance effective in the first quarter of 2011 to have a material impact on the Company’s consolidated financial statements.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (“M,D&A”) should be read in conjunction with Coca-Cola Bottling Co. Consolidated’s (the “Company”) consolidated financial statements and the accompanying notes to the consolidated financial statements. M,D&A includes the following sections:
Our Business and the Nonalcoholic Beverage Industry — a general description of the Company’s business and the nonalcoholic beverage industry.
Areas of Emphasis — a summary of the Company’s key priorities.
Overview of Operations and Financial Condition — a summary of key information and trends concerning the financial results for the second quarter of 2010 (“Q2 2010”) and the first half of 2010 (“YTD 2010”) and changes from the second quarter of 2009 (“Q2 2009”) and the first half of 2009 (“YTD 2009”).
Discussion of Critical Accounting Policies, Estimates and New Accounting Pronouncements — a discussion of accounting policies that are most important to the portrayal of the Company’s financial condition and results of operations and that require critical judgments and estimates and the expected impact of new accounting pronouncements.
Results of Operations — an analysis of the Company’s results of operations for Q2 2010 and YTD 2010 compared to Q2 2009 and YTD 2009.
Financial Condition — an analysis of the Company’s financial condition as of the end of Q2 2010 compared to year-end 2009 and the end of Q2 2009 as presented in the consolidated financial statements.
Liquidity and Capital Resources — an analysis of capital resources, cash sources and uses, investing activities, financing activities, off-balance sheet arrangements, aggregate contractual obligations and hedging activities.
Cautionary Information Regarding Forward-Looking Statements.
The consolidated financial statements include the consolidated operations of the Company and its majority-owned subsidiaries including Piedmont Coca-Cola Bottling Partnership (“Piedmont”). The noncontrolling interest consists of The Coca-Cola Company’s interest in Piedmont, which was 22.7% for all periods presented.
During May 2010, Nashville, Tennessee experienced a severe rain storm which caused extensive flood damage in the area. The Company has a production/sales distribution facility located in the flooded area. Due to damage incurred during this flood, the Company recorded a loss of approximately $.2 million on uninsured cold drink equipment. This loss was offset by gains of approximately $.8 million for the excess of insurance proceeds received as compared to the net book value of production equipment damaged as a result of the flood. In Q2 2010, the Company recorded a receivable of $6.2 million for insured losses of which $1.5 million has already been paid as of Q2 2010. The Company does not expect to incur any significant expenses related to the Nashville area flood for the remainder of 2010.
Our Business and the Nonalcoholic Beverage Industry
The Company produces, markets and distributes nonalcoholic beverages, primarily products of The Coca-Cola Company, which include some of the most recognized and popular beverage brands in the world. The Company is the second largest bottler of products of The Coca-Cola Company in the United States, distributing these products in eleven states primarily in the Southeast. The Company also distributes several other beverage brands. These product offerings include both sparkling and still beverages. Sparkling beverages are carbonated beverages including energy products. Still beverages are noncarbonated beverages such as bottled water, tea, ready to drink coffee, enhanced water, juices and sports drinks. The Company had net sales of approximately $1.4 billion in 2009.
The nonalcoholic beverage market is highly competitive. The Company’s competitors include bottlers and distributors of nationally and regionally advertised and marketed products and private label products. In each region in which the Company operates, between 85% and 95% of sparkling beverage sales in bottles, cans and other containers are accounted for by the Company and its principal competitors, which in each region includes the local bottler of Pepsi-Cola and, in some regions, the local bottler of Dr Pepper, Royal Crown and/or 7-Up products. During the last several years, industry sales of sugar sparkling beverages, other than energy products,

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have declined. The decline in sugar sparkling beverages has generally been offset by volume growth in other nonalcoholic product categories. The sparkling beverage category (including energy products) represents 83% of the Company’s YTD 2010 bottle/can net sales.
The principal methods of competition in the nonalcoholic beverage industry are point-of-sale merchandising, new product introductions, new vending and dispensing equipment, packaging changes, pricing, price promotions, product quality, retail space management, customer service, frequency of distribution and advertising. The Company believes it is competitive in its territories with respect to each of these methods.
Historically, operating results for the second quarter and the first half of the fiscal year have not been representative of results for the entire fiscal year. Business seasonality results primarily from higher unit sales of the Company’s products in the second and third quarters versus the first and fourth quarters of the fiscal year. Fixed costs, such as depreciation expense, are not significantly impacted by business seasonality.
The Company performs its annual impairment test of franchise rights and goodwill as of the first day of the fourth quarter. During YTD 2010, the Company did not experience any triggering events or changes in circumstances that indicated the carrying amounts of the Company’s franchise rights or goodwill exceeded fair values. As such, the Company has not recognized any impairments of franchise rights or goodwill.
The Coca-Cola Company recently announced an agreement to acquire the North American operations of Coca-Cola Enterprises Inc. (“CCE”), and the Company’s primary competitors were recently acquired by their franchisor. These transactions may cause uncertainty within the Coca-Cola bottler system or adversely impact the Company and its business. At this time, it is unknown whether the transactions will have a material impact on the Company’s business and financial results.
Net sales by product category were as follows:
Second Quarter First Half
In Thousands 2010 2009 2010 2009
Bottle/can sales:
Sparkling beverages (including energy products)
$ 281,001 $ 256,744 $ 523,707 $ 492,199
Still beverages
64,936 58,533 106,808 104,450
Total bottle/can sales
345,937 315,277 630,515 596,649
Other sales:
Sales to other Coca-Cola bottlers
37,023 35,478 70,684 66,611
Post-mix and other
34,401 26,994 63,660 50,750
Total other sales
71,424 62,472 134,344 117,361
Total net sales
$ 417,361 $ 377,749 $ 764,859 $ 714,010
Areas of Emphasis
Key priorities for the Company include revenue management, product innovation and beverage portfolio expansion, distribution cost management and productivity.

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Revenue Management
Revenue management requires a strategy which reflects consideration for pricing of brands and packages within product categories and channels, highly effective working relationships with customers and disciplined fact-based decision-making. Revenue management has been and continues to be a key performance driver which has significant impact on the Company’s results of operations.
Product Innovation and Beverage Portfolio Expansion
Sparkling beverage volume, other than energy products, has declined over the past several years. Innovation of both new brands and packages has been and will continue to be critical to the Company’s overall revenue. New packaging introductions included the 2-liter contour bottle during 2009.
The Company has invested in its own brand portfolio with products such as Tum-E Yummies, a vitamin C enhanced flavored drink, Country Breeze tea and diet Country Breeze tea. These brands enable the Company to participate in strong growth categories and capitalize on distribution channels that may include the Company’s traditional Coca-Cola franchise territory as well as third party distributors outside the Company’s traditional Coca-Cola franchise territory. While the growth prospects of Company-owned or exclusively licensed brands appear promising, the cost of developing, marketing and distributing these brands is anticipated to be significant as well.
Distribution Cost Management
Distribution costs represent the costs of transporting finished goods from Company locations to customer outlets. Total distribution costs amounted to $92.6 million and $92.0 million in YTD 2010 and YTD 2009, respectively. Over the past several years, the Company has focused on converting its distribution system from a conventional routing system to a predictive system. This conversion to a predictive system has allowed the Company to more efficiently handle increasing numbers of products. In addition, the Company has closed a number of smaller sales distribution centers over the past several years reducing its fixed warehouse-related costs.
The Company has three primary delivery systems for its current business:
bulk delivery for large supermarkets, mass merchandisers and club stores;
advanced sales delivery for convenience stores, drug stores, small supermarkets and certain on-premise accounts; and
full service delivery for its full service vending customers.
Distribution cost management will continue to be a key area of emphasis for the Company.
Productivity
A key driver in the Company’s selling, delivery and administrative (“S,D&A”) expense management relates to ongoing improvements in labor productivity and asset productivity.

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Overview of Operations and Financial Condition
The following items affect the comparability of the financial results presented below:
Q2 2010 and YTD 2010
a $1.1 million and a $1.4 million pre-tax unfavorable mark-to-market adjustment to S,D&A expenses related to the Company’s 2010 fuel hedging program in Q2 2010 and YTD 2010, respectively;
a $6.7 million and a $6.2 million pre-tax unfavorable mark-to-market adjustment to cost of sales related to the Company’s 2010 and 2011 aluminum hedging program in Q2 2010 and YTD 2010, respectively;
a $.8 million pre-tax favorable adjustment to cost of sales related to the gain on the replacement of flood damaged production equipment in Q2 2010;
a $.2 million pre-tax unfavorable adjustment to S,D&A expenses related to the loss recorded on the disposal of uninsured vending equipment from the Nashville area flood in Q2 2010; and
a $.5 million unfavorable adjustment to income tax expense related to the elimination of the deduction related to Medicare Part D subsidy in the first quarter of 2010.
Q2 2009 and YTD 2009
a $1.7 million and a $3.4 million pre-tax favorable mark-to-market adjustment to S,D&A expenses related to the Company’s 2010 and 2009 fuel hedging program in Q2 2009 and YTD 2009, respectively;
a $3.2 million and a $3.9 million pre-tax favorable mark-to-market adjustment to cost of sales related to the Company’s 2010 and 2011 aluminum hedging program in Q2 2009 and YTD 2009, respectively; and
a $1.7 million favorable adjustment to income tax expense related to the agreement with a state tax authority to settle certain tax positions in the first quarter of 2009.
The following overview provides a summary of key information concerning the Company’s financial results for Q2 2010 and YTD 2010 compared to Q2 2009 and YTD 2009.
Second Quarter %
In Thousands (Except Per Share Data) 2010 2009 Change Change
Net sales
$ 417,361 $ 377,749 $ 39,612 10.5
Gross margin
168,008 160,127 7,881 4.9
S,D&A expenses
138,190 129,449 8,741 6.8
Income from operations
29,818 30,678 (860 ) (2.8 )
Interest expense, net
8,802 9,935 (1,133 ) (11.4 )
Income before income taxes
21,016 20,743 273 1.3
Income tax expense
7,612 7,825 (213 ) (2.7 )
Net income
13,404 12,918 486 3.8
Net income attributable to the Company
12,043 12,187 (144 ) (1.2 )
Basic net income per share:
Common Stock
$ 1.31 $ 1.33 $ (.02 ) (1.5 )
Class B Common Stock
$ 1.31 $ 1.33 $ (.02 ) (1.5 )
Diluted net income per share:
Common Stock
$ 1.31 $ 1.32 $ (.01 ) (0.8 )
Class B Common Stock
$ 1.30 $ 1.32 $ (.02 ) (1.5 )

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First Half %
In Thousands (Except Per Share Data) 2010 2009 Change Change
Net sales
$ 764,859 $ 714,010 $ 50,849 7.1
Gross margin
314,711 307,256 7,455 2.4
S,D&A expenses
267,234 255,437 11,797 4.6
Income from operations
47,477 51,819 (4,342 ) (8.4 )
Interest expense, net
17,612 19,193 (1,581 ) (8.2 )
Income before income taxes
29,865 32,626 (2,761 ) (8.5 )
Income tax expense
11,326 10,885 441 4.1
Net income
18,539 21,741 (3,202 ) (14.7 )
Net income attributable to the Company
16,703 20,718 (4,015 ) (19.4 )
Basic net income per share:
Common Stock
$ 1.82 $ 2.26 $ (.44 ) (19.5 )
Class B Common Stock
$ 1.82 $ 2.26 $ (.44 ) (19.5 )
Diluted net income per share:
Common Stock
$ 1.81 $ 2.25 $ (.44 ) (19.6 )
Class B Common Stock
$ 1.80 $ 2.25 $ (.45 ) (20.0 )
The Company’s net sales increased 10.5% in Q2 2010 compared to Q2 2009. The increase in net sales was primarily due to a 14% increase in bottle/can volume and a $6.1 million increase in sales of the Company’s own brand portfolio (primarily Tum-E Yummies) partially offset by a 3.8% decrease in average sales price per bottle/can unit. The Company’s net sales increased 7.1% in YTD 2010 compared to YTD 2009. The increase in net sales was primarily due to a 9.9% increase in bottle/can volume and a $10.8 million increase in sales of the Company’s own brand portfolio (primarily Tum-E Yummies) partially offset by a 3.8% decrease in average sales price per bottle/can unit. The increases in bottle/can volume were primarily due to an increase in volume in all product categories except energy products. The decreases in average sales price per bottle/can unit were primarily due to decreased sales prices in all product categories and a change in product mix primarily due to increased sales of future consumption 12-ounce cans which have a lower sales price per unit compared to immediate consumption products. The increases in sales of the Company’s own brand portfolio were primarily due to CCE’s distribution of the Company’s Tum-E Yummies product beginning in the first quarter of 2010.
Gross margin dollars increased 4.9% in Q2 2010 compared to Q2 2009. The Company’s gross margin percentage decreased to 40.3% for Q2 2010 from 42.4% for Q2 2009. Gross margin dollars increased 2.4% in YTD 2010 compared to YTD 2009. The Company’s gross margin percentage decreased to 41.1% for YTD 2010 from 43.0% in YTD 2009. The decreases in gross margin percentage were primarily due to lower sales prices per bottle/can unit and increased costs due to the Company’s aluminum hedging program.
S,D&A expenses increased 6.8% in Q2 2010 from Q2 2009 and increased 4.6% in YTD 2010 compared to YTD 2009. The increase in S,D&A expenses in Q2 2010 from Q2 2009 was primarily attributable to an increase in employee costs related to an auto allowance program, an increase in employee salaries (including bonus and incentive expense) and an increase in fuel costs offset partially by a decrease in depreciation expense, a decrease in employee benefit costs and a decrease in property and casualty insurance expense. The increase in S,D&A expenses in YTD 2010 from YTD 2009 was primarily attributable to an increase in employee costs related to the auto allowance program, an increase in employee salaries (including bonus and incentive expense) and an increase in fuel costs offset partially by a decrease in bad debt expense, a decrease in depreciation expense, a decrease in employee benefit costs and a decrease in property and casualty insurance expense.

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Net interest expense decreased 11.4% in Q2 2010 compared to Q2 2009 and decreased 8.2% in YTD 2010 compared to YTD 2009. The decreases were due to lower debt borrowing levels. The Company’s overall weighted average interest rate increased to 5.8% during YTD 2010 from 5.7% during YTD 2009.
Net debt and capital lease obligations were summarized as follows:
July 4, Jan. 3, June 28,
In Thousands 2010 2010 2009
Debt
$ 542,988 $ 537,917 $ 580,288
Capital lease obligations
61,217 63,107 64,891
Total debt and capital lease obligations
604,205 601,024 645,179
Less: Cash and cash equivalents
17,801 22,270 37,953
Total net debt and capital lease obligations (1)
$ 586,404 $ 578,754 $ 607,226
(1)
The non-GAAP measure “Total net debt and capital lease obligations” is used to provide investors with additional information which management believes is helpful in the evaluation of the Company’s capital structure and financial leverage.
Discussion of Critical Accounting Policies, Estimates and New Accounting Pronouncements
Critical Accounting Policies
In the ordinary course of business, the Company has made a number of estimates and assumptions relating to the reporting of results of operations and financial position in the preparation of its consolidated financial statements in conformity with accounting principles generally accepted in the United States of America. Actual results could differ significantly from those estimates under different assumptions and conditions. The Company included in its Annual Report on Form 10-K for the year ended January 3, 2010 a discussion of the Company’s most critical accounting policies, which are those most important to the portrayal of the Company’s financial condition and results of operations and require management’s most difficult, subjective and complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain.
The Company did not make changes in any critical accounting policies during YTD 2010. Any changes in critical accounting policies and estimates are discussed with the Audit Committee of the Board of Directors of the Company during the quarter in which a change is made.
New Accounting Pronouncements
Recently Adopted Pronouncements
In June 2009, the Financial Accounting Standards Board (“FASB”) issued new guidance which replaced the quantitative-based risks and rewards calculation for determining which enterprise, if any, has a controlling financial interest in a variable interest entity (“VIE”) with an approach focused on identifying which enterprise has the power to direct the activities of the VIE that most significantly impacts the entity’s economic performance and the obligation to absorb losses or the right to receive benefits from the entity. The new guidance was effective for annual reporting periods that begin after November 15, 2009. The Company’s adoption of this new guidance did not have a material impact on the Company’s consolidated financial statements.

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In June 2009, the FASB issued new guidance which eliminates the exceptions for qualifying special-purpose entities from consolidation guidance and the exception that permitted sale accounting for certain mortgage securitization when a transferor has not surrendered control over the transferred financial assets. The new guidance was effective for annual reporting periods that begin after November 15, 2009. The Company’s adoption of this new guidance did not have a material impact on the Company’s consolidated financial statements.
In January 2010, the FASB issued new guidance that clarifies the decrease-in-ownership of subsidiaries provisions of generally accepted accounting principles (GAAP). The new guidance clarifies to which subsidiaries the decrease-in-ownership provision of Accounting Standards Codification 810-10 apply. The new guidance was effective for the Company in the first quarter of 2010. The Company’s adoption of this new guidance did not have a material impact on the Company’s consolidated financial statements.
In January 2010, the FASB issued new guidance related to the disclosures about transfers into and out of Levels 1 and 2 fair value classifications and separate disclosures about purchases, sales, issuances and settlements relating to the Level 3 fair value classification. The new guidance also clarifies existing fair value disclosures about the level of disaggregation and about inputs and valuation techniques used to measure the fair value. The new guidance was effective for the Company in the first quarter of 2010 except for the requirement to provide the Level 3 activity of purchases, sales, issuances and settlements on a gross basis, which is effective for the Company in the first quarter of 2011. The Company’s adoption of this new guidance did not have a material impact on the Company’s consolidated financial statements. The Company also does not expect the Level 3 requirements of the new guidance effective in the first quarter of 2011 to have a material impact on the Company’s consolidated financial statements.
Results of Operations
Q2 2010 Compared to Q2 2009 and YTD 2010 Compared to YTD 2009
Net Sales
Net sales increased $39.6 million, or 10.5%, to $417.4 million in Q2 2010 compared to $377.7 million in Q2 2009. Net sales increased $50.8 million, or 7.1% to $764.9 million in YTD 2010 compared to $714.0 million in YTD 2009.
The increase in net sales was a result of the following:
Q2 2010
Attributable to:
(In Millions)
$ 44.0
14.0% increase in bottle/can volume primarily due to a volume increase in all product categories except energy products
(13.3 )
3.8% decrease in bottle/can sales price per unit primarily due to lower per unit prices in all product categories and a change in product mix primarily due to a higher percentage of future consumption 12-ounce can sales which have a lower sales price per unit than immediate consumption products
6.1
Increase in sales of the Company’s own brand portfolio (primarily Tum-E Yummies)
1.2
3.3% increase in sales price per unit to other Coca-Cola bottlers
1.6
Other
$ 39.6
Total increase in net sales

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YTD 2010
Attributable to:
(In Millions)
$ 56.8
9.9% increase in bottle/can volume primarily due to a volume increase in all product categories except energy products
(23.0 )
3.8% decrease in bottle/can sales price per unit primarily due to lower per unit prices in all product categories and a change in product mix primarily due to a higher percentage of future consumption 12-ounce can sales which have a lower sales price per unit than immediate consumption products
10.8
Increase in sales of the Company’s own brand portfolio (primarily Tum-E Yummies)
2.8
4.2% increase in sales volume to other Coca-Cola bottlers primarily due to an increase in still beverages
1.3
1.9% increase in sales price per unit to other Coca-Cola bottlers
2.1
Other
$ 50.8
Total increase in net sales
Bottle/can volume in both Q2 2010 and YTD 2010 was impacted by Q2 2010 including the July 4 th holiday weekend while Q2 2009 ended on June 28, 2009 and a promotion during Q2 2010 by the Company’s largest customer, Wal-Mart Stores, Inc., at its supercenter stores. Wal-Mart Stores, Inc.’s supercenter stores had a promotion on 24-pack 12-ounce cans during all of Q2 2010 which increased overall 12-ounce can sales volume and overall bottle/can volume. The promotion ended on July 4, 2010.
In YTD 2010, the Company’s bottle/can sales to retail customers accounted for 82.4% of the Company’s total net sales compared to 83.6% in YTD 2009. Bottle/can net pricing is based on the invoice price charged to customers reduced by promotional allowances. Bottle/can net pricing per unit is impacted by the price charged per package, the volume generated in each package and the channels in which those packages are sold. The decrease in the Company’s bottle/can net pricing per unit in Q2 2010 and YTD 2010 compared to Q2 2009 and YTD 2009 was primarily due to sales price decreases in all product categories and a change in product mix primarily due to increased sales of future consumption 12-ounce cans which have a lower sales price per unit compared to immediate consumption products.
The increase in sales of the Company’s own brand portfolio in Q2 2010 and YTD 2010 compared to Q2 2009 and YTD 2009 was primarily due to CCE beginning distribution of Tum-E Yummies in the first quarter of 2010.
Product category sales volume in Q2 2010 and Q2 2009 and YTD 2010 and YTD 2009 as a percentage of total bottle/can sales volume and the percentage change by product category was as follows:
Bottle/Can Sales Volume Bottle/Can Sales Volume
Product Category
Q2 2010 Q2 2009 % Increase
Sparkling beverages (including energy products)
83.8 % 85.1 % 12.2
Still beverages
16.2 % 14.9 % 24.3
Total bottle/can sales volume
100.0 % 100.0 % 14.0

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Bottle/Can Sales Volume Bottle/Can Sales Volume
Product Category
YTD 2010 YTD 2009 % Increase
Sparkling beverages (including energy products)
85.5 % 85.7 % 9.6
Still beverages
14.5 % 14.3 % 11.4
Total bottle/can sales volume
100.0 % 100.0 % 9.9
The Company’s products are sold and distributed through various channels. These channels include selling directly to retail stores and other outlets such as food markets, institutional accounts and vending machine outlets. During YTD 2010, approximately 70% of the Company’s bottle/can volume was sold for future consumption, while the remaining bottle/can volume of approximately 30% was sold for immediate consumption. During YTD 2009, approximately 68% of the Company’s bottle/can volume was sold for future consumption, while the remaining bottle/can volume of approximately 32% was sold for immediate consumption. The Company’s largest customer, Wal-Mart Stores, Inc., accounted for approximately 26% of the Company’s total bottle/can volume during YTD 2010. Wal-Mart Stores, Inc. accounted for approximately 19% of the Company’s total bottle/can volume during YTD 2009. The Company’s second largest customer, Food Lion, LLC, accounted for approximately 10% of the Company’s total bottle/can volume during YTD 2010. Food Lion, LLC accounted for approximately 11% of the Company’s total bottle/can volume during YTD 2009. All of the Company’s beverage sales are to customers in the United States.
The Company recorded delivery fees in net sales of $3.8 million and $3.9 million in YTD 2010 and YTD 2009, respectively. These fees are used to offset a portion of the Company’s delivery and handling costs.
Cost of Sales
Cost of sales includes the following: raw material costs, manufacturing labor, manufacturing overhead including depreciation expense, manufacturing warehousing costs and shipping and handling costs related to the movement of finished goods from manufacturing locations to sales distribution centers.
Cost of sales increased 14.6%, or $31.7 million, to $249.4 million in Q2 2010 compared to $217.6 million in Q2 2009. Cost of sales increased 10.7%, or $43.4 million, to $450.1 million in YTD 2010 compared to $406.8 million in YTD 2009.
The increase in cost of sales was principally attributable to the following:
Q2 2010
Attributable to:
(In Millions)
$ 25.7
14.0% increase in bottle/can volume primarily due to a volume increase in all product categories except energy products
(10.7 )
Decrease in raw material costs such as concentrate, aluminum and high fructose corn syrup
9.4
Increase in cost due to the Company’s aluminum hedging program
4.4
Increase in sales of the Company’s own brand portfolio (primarily Tum-E Yummies)
1.2
Decrease in marketing funding support received primarily from The Coca-Cola Company
(0.8 )
Gain on the replacement of flood damaged production equipment
2.5
Other
$ 31.7
Total increase in cost of sales

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YTD 2010
Attributable to:
(In Millions)
$ 32.7
9.9% increase in bottle/can volume primarily due to a volume increase in all product categories except energy products
(11.7 )
Decrease in raw material costs such as concentrate, aluminum and high fructose corn syrup
9.6
Increase in cost due to the Company’s aluminum hedging program
7.6
Increase in sales of the Company’s own brand portfolio (primarily Tum-E Yummies)
2.6
4.2% increase in sales volume to other Coca-Cola bottlers primarily due to a volume increase in still beverages
(0.8 )
Gain on the replacement of flood damaged production equipment
0.2
Decrease in marketing funding support received primarily from The Coca-Cola Company
3.2
Other
$ 43.4
Total increase in cost of sales
The Company relies extensively on advertising and sales promotion in the marketing of its products. The Coca-Cola Company and other beverage companies that supply concentrates, syrups and finished products to the Company make substantial marketing and advertising expenditures to promote sales in the local territories served by the Company. The Company also benefits from national advertising programs conducted by The Coca-Cola Company and other beverage companies. Certain of the marketing expenditures by The Coca-Cola Company and other beverage companies are made pursuant to annual arrangements. Although The Coca-Cola Company has advised the Company that it intends to continue to provide marketing funding support, it is not obligated to do so under the Company’s Beverage Agreements. Significant decreases in marketing funding support from The Coca-Cola Company or other beverage companies could adversely impact operating results of the Company in the future.
The Company’s production facility located in Nashville, Tennessee was damaged by a flood in May 2010. The Company recorded a gain of $.8 million from the replacement of production equipment damaged by the flood. The gain was based on replacement value insurance coverage that exceeded the net book value of the damaged production equipment.
Total marketing funding support from The Coca-Cola Company and other beverage companies, which includes direct payments to the Company and payments to customers for marketing programs, was $14.1 million for Q2 2010 compared to $15.3 million for Q2 2009. Total marketing funding support from The Coca-Cola Company and other beverage companies, which includes direct payments to the Company and payments to customers for marketing programs, was $26.5 million for YTD 2010 compared to $26.7 million for YTD 2009.
Gross Margin
Gross margin dollars increased 4.9%, or $7.9 million, to $168.0 million in Q2 2010 compared to $160.1 million in Q2 2009. Gross margin as a percentage of net sales decreased to 40.3% for Q2 2010 from 42.4% for Q2 2009. Gross margin dollars increased 2.4% or $7.4 million, to $314.7 million in YTD 2010 compared to $307.3 million in YTD 2009. Gross margin as a percentage of net sales decreased to 41.1% for YTD 2010 from 43.0% in YTD 2009.

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The increase in gross margin dollars was primarily the result of the following:
Q2 2010
Attributable to:
(In Millions)
$ 18.3
14.0% increase in bottle/can volume primarily due to a volume increase in all product categories except energy products
(13.3 )
3.8% decrease in bottle/can sales price per unit primarily due to lower per unit prices in all product categories and a change in product mix primarily due to a higher percentage of future consumption 12-ounce can sales which have a lower sales price per unit than immediate consumption products
10.7
Decrease in raw material costs such as concentrate, aluminum and high fructose corn syrup
(9.4 )
Increase in cost due to the Company’s aluminum hedging program
1.7
Increase in sales of the Company’s own brand portfolio (primarily Tum-E Yummies)
(1.2 )
Decrease in marketing funding support received primarily from The Coca-Cola Company
1.2
3.3% increase in sales price per unit to other Coca-Cola bottlers
0.8
Gain on the replacement of flood damaged production equipment
(0.9 )
Other
$ 7.9
Total increase in gross margin
YTD 2010
Attributable to:
(In Millions)
$ 24.1
9.9% increase in bottle/can volume primarily due to a volume increase in all product categories except energy products
(23.0 )
3.8% decrease in bottle/can sales price per unit primarily due to lower per unit prices in all product categories and a change in product mix primarily due to a higher percentage of future consumption 12-ounce can sales which have a lower sales price per unit than immediate consumption products
11.7
Decrease in raw material costs such as concentrate, aluminum and high fructose corn syrup
(9.6 )
Increase in cost due to the Company’s aluminum hedging program
3.2
Increase in sales of the Company’s own brand portfolio (primarily Tum-E Yummies)
1.3
1.9% increase in sales price per unit to other Coca-Cola bottlers
0.8
Gain on the replacement of flood damaged production equipment
(0.2 )
Decrease in marketing funding support received primarily from The Coca-Cola Company
0.2
4.2% increase in sales volume to other Coca-Cola bottlers primarily due to an increase in still beverages
(1.1 )
Other
$ 7.4
Total increase in gross margin
The decrease in gross margin percentage was primarily due to lower sales price per bottle/can unit and increased costs due to the Company’s aluminum hedging program.
The Company’s gross margins may not be comparable to other companies, since some entities include all costs related to their distribution network in cost of sales. The Company includes a portion of these costs in S,D&A expenses.
S,D&A Expenses
S,D&A expenses include the following: sales management labor costs, distribution costs from sales distribution centers to customer locations, sales distribution center warehouse costs, depreciation expense related to sales centers, delivery vehicles and cold drink equipment, point-of-sale expenses, advertising expenses, cold drink equipment repair costs, amortization of intangibles and administrative support labor and operating costs such as

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treasury, legal, information services, accounting, internal control services, human resources and executive management costs.
S,D&A expenses increased by $8.7 million, or 6.8%, to $138.2 million in Q2 2010 from $129.4 million in Q2 2009. S,D&A expenses as a percentage of net sales decreased from 34.3% in Q2 2009 to 33.1% in Q2 2010. S,D&A expenses increased by $11.8 million, or 4.6%, to $267.2 million in YTD 2010 from $255.4 million in YTD 2009. S,D&A expenses as a percentage of net sales decreased from 35.8% in YTD 2009 to 34.9% in YTD 2010.
The increase in S,D&A expenses was primarily due to the following:
Q2 2010
Attributable to:
(In Millions)
$ 3.0
Increase in employee salaries including bonus and incentive expense
2.7
Increase in fuel costs due to the mark-to-market adjustment on fuel hedging ($1.7 million gain in Q2 2009 as compared to $1.1 million loss in Q2 2010)
2.7
Payments to employees participating in the Company’s auto allowance program (program implemented in phases beginning in the second quarter of 2009)
(1.8 )
Decrease in employee benefit costs primarily due to decreased pension and group insurance expense
(1.1 )
Decrease in property and casualty insurance expense
(1.0 )
Decrease in depreciation expense primarily due to new auto allowance program
4.2
Other
$ 8.7
Total increase in S,D&A expenses
YTD 2010
Attributable to:
(In Millions)
$ 5.3
Payments to employees participating in the Company’s auto allowance program (program implemented in phases beginning in the second quarter of 2009)
4.5
Increase in fuel costs due to the mark-to-market adjustment on fuel hedging ($3.4 million gain in YTD 2009 as compared to $1.4 million loss in YTD 2010)
3.5
Increase in employee salaries including bonus and incentive expense
(2.5 )
Decrease in bad debt expense due to improvement in customer trade receivables
(2.4 )
Decrease in employee benefit costs primarily due to decreased pension and group insurance expense
(1.5 )
Decrease in depreciation expense primarily due to new auto allowance program
(1.5 )
Decrease in property and casualty insurance expense
1.5
Increase in professional fees primarily due to consulting project support
4.9
Other
$ 11.8
Total increase in S,D&A expenses
Shipping and handling costs related to the movement of finished goods from manufacturing locations to sales distribution centers are included in cost of sales. Shipping and handling costs related to the movement of finished goods from sales distribution centers to customer locations are included in S,D&A expenses and totaled $92.6 million and $92.0 million in YTD 2010 and YTD 2009, respectively.
The net impact of the Company’s fuel hedging program was to increase fuel costs by $1.4 million in YTD 2010 and decrease fuel costs by $2.6 million in YTD 2009.
Primarily due to the performance of the Company’s pension plan investments during 2009, the Company’s expense recorded in S,D&A expenses related to the two Company-sponsored pension plans decreased by

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$1.2 million from $2.5 million in Q2 2009 to $1.3 million in Q2 2010 and by $2.3 million from $4.9 million in YTD 2009 to $2.6 million in YTD 2010.
The Company suspended matching contributions to its 401(k) Savings Plan effective April 1, 2009. The Company maintained the option to match its employees’ 401(k) Savings Plan contributions based on the financial results for 2009. The Company subsequently decided to match the first 5% of its employees’ contributions (consistent with the first quarter of 2009 matching contribution percentage) for the entire year of 2009. The Company will match the first 3% of its employees’ contributions for 2010. The Company maintains the option to increase the matching contributions an additional 2%, for a total of 5%, for the Company’s employees based on the financial results for 2010. Based on the financial results of the first quarter of 2010, the Company decided to increase the matching contributions an additional 2% for that quarter, which was approved and paid in Q2 2010.
On March 23, 2010, the Patient Protection and Affordable Care Act (“PPACA”) was signed into law. On March 30, 2010, a companion bill, the Health Care and Education Reconciliation Act of 2010 (“Reconciliation Act”), was also signed into law. The PPACA and the Reconciliation Act, when taken together, represent comprehensive healthcare reform legislation that will likely affect the cost associated with providing employer-sponsored medical plans. At this point, the Company is in the process of determining the impact this legislation will have on the Company’s employer-sponsored medical plans.
Interest Expense
Net interest expense decreased 11.4%, or $1.1 million, in Q2 2010 compared to Q2 2009 and 8.2%, or $1.6 million, in YTD 2010 compared to YTD 2009. The decrease in interest expense was due to lower debt borrowing levels. The Company’s overall weighted average interest rate increased to 5.8% during YTD 2010 from 5.7% during YTD 2009. See the “Liquidity and Capital Resources — Hedging Activities — Interest Rate Hedging” section of M,D&A for additional information.
Income Taxes
The Company’s effective tax rate, as calculated by dividing income tax expense by income before income taxes, for YTD 2010 and YTD 2009 was 37.9% and 33.4%, respectively. The Company’s effective tax rate, as calculated by dividing income tax expense by the difference of income before income taxes minus net income attributable to the noncontrolling interest, for YTD 2010 and YTD 2009 was 40.4% and 34.4%, respectively. The increase in the effective tax rate for YTD 2010 resulted primarily from an adjustment to the reserve for uncertain tax positions and the elimination of the tax deduction associated with Medicare Part D subsidy as required by the PPACA enacted on March 23, 2010 and the Reconciliation Act enacted on March 30, 2010. As a result, during YTD 2010, the Company recorded tax expense totaling $.5 million related to changes made to the tax deductibility of Medicare Part D subsidies.
In the first quarter of 2009, the Company reached an agreement with a taxing authority to settle prior tax positions for which the Company had previously provided reserves due to uncertainty of resolution. As a result, the Company reduced the liability for uncertain tax positions by $1.7 million. The net effect of the adjustment was a decrease to income tax expense in YTD 2009 of approximately $1.7 million. See Note 15 to the consolidated financial statements for additional information. The Company’s income tax rate for the remainder of 2010 is dependent upon the results of operations and may change if the results in 2010 are different from current expectations.
Noncontrolling Interest
The Company recorded net income attributable to the noncontrolling interest of $1.8 million in YTD 2010 compared to $1.0 million in YTD 2009 related to the portion of Piedmont owned by The Coca-Cola Company.

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Financial Condition
Total assets of $1.3 billion at July 4, 2010 increased from January 3, 2010 primarily due to increases in accounts receivable and inventories offset by a decrease in property, plant and equipment, net. Property, plant and equipment, net decreased primarily due to lower levels of capital spending over the past several years.
Net working capital, defined as current assets less current liabilities, increased by $26.5 million to $94.8 million at July 4, 2010 from January 3, 2010 and increased by $8.6 million at July 4, 2010 from June 28, 2009.
Significant changes in net working capital from January 3, 2010 were as follows:
An increase in accounts receivable, trade of $40.3 million primarily due to the holiday promotion at the end of Q2 2010 and the 24-pack 12-ounce can promotion by Wal-Mart Stores, Inc during Q2 2010.
An increase in inventories of $13.0 million due primarily to seasonal increase.
An increase in accounts receivable from and an increase in accounts payable to The Coca-Cola Company of $16.8 million and $24.7 million, respectively, primarily due to the timing of payments.
An increase in accounts payable, trade of $10.2 million primarily due to higher inventory levels.
A decrease in accrued compensation of $8.0 million due primarily to the payment of bonuses in March 2010.
An increase in current portion of debt of $5.0 million due to the Company’s borrowing on an uncommitted line of credit.
Significant changes in net working capital from June 28, 2009 were as follows:
A decrease in cash and cash equivalents of $19.2 million primarily due to the payment of long-term debt in July of 2009.
An increase in accounts receivable, trade of $29.1 million primarily due to the holiday promotion at the end of Q2 2010 (with the corresponding holiday promotion for 2009 occurring at the beginning of the third quarter) and the 24-pack 12-ounce can promotion by Wal-Mart Stores, Inc during Q2 2010.
A decrease in inventories of $5.3 million due primarily to a seasonal increase for the holiday promotion at the end of Q2 2010 (with the corresponding holiday promotion for 2009 occurring at the beginning of the third quarter).
A decrease in accounts receivable from and an increase in accounts payable to The Coca-Cola Company of $1.8 million and $2.5 million, respectively, primarily due to the timing of payments.
A decrease in other accrued liabilities of $11.2 million primarily due to the timing of payments.
Debt and capital lease obligations were $604.2 million as of July 4, 2010 compared to $601.0 million as of January 3, 2010 and $645.2 million as of June 28, 2009. Debt and capital lease obligations as of July 4, 2010 included $61.2 million of capital lease obligations related primarily to Company facilities.
Liquidity and Capital Resources
Capital Resources
The Company’s sources of capital include cash flows from operations, available credit facilities and the issuance of debt and equity securities. Management believes the Company has sufficient resources available to finance its business plan, meet its working capital requirements and maintain an appropriate level of capital spending. The amount and frequency of future dividends will be determined by the Company’s Board of Directors in light of the earnings and financial condition of the Company at such time, and no assurance can be given that dividends will be declared in the future.

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As of July 4, 2010, the Company had $185 million available under its $200 million revolving credit facility (“$200 million facility”) to meet its cash requirements. The $200 million facility contains two financial covenants: a fixed charges coverage ratio and a debt to operating cash flow ratio, each as defined in the credit agreement. The fixed charges coverage ratio requires the Company to maintain a consolidated cash flow to fixed charges ratio of 1.5 to 1 or higher. The operating cash flow ratio requires the Company to maintain a debt to cash flow ratio of 6.0 to 1 or lower. The Company is currently in compliance with these covenants and has been throughout 2010.
In April 2009, the Company issued $110 million of unsecured 7% Senior Notes due 2019.
The Company had debt maturities of $119.3 million in May 2009 and $57.4 million in July 2009. On May 1, 2009, the Company used the proceeds from the $110 million 7% Senior Notes due 2019 plus cash on hand to repay the debt maturity of $119.3 million. The Company used cash flow generated from operations and $55.0 million in borrowings under its $200 million facility to repay the $57.4 million debt maturity on July 1, 2009. The Company currently believes that all of the banks participating in the Company’s $200 million facility have the ability to and will meet any funding requests from the Company.
The Company has obtained the majority of its long-term financing, other than capital leases, from public markets. As of July 4, 2010, $538.0 million of the Company’s total outstanding balance of debt and capital lease obligations of $604.2 million was financed through the Company’s $200 million credit facility and publicly offered debt. The Company had capital lease obligations of $61.2 million as of July 4, 2010. There were $15.0 million outstanding on the $200 million facility and $5.0 million outstanding on the line of credit as of July 4, 2010.
Cash Sources and Uses
The primary sources of cash for the Company have been cash provided by operating activities, investing activities and financing activities. The primary uses of cash have been for capital expenditures, the payment of debt and capital lease obligations, dividend payments and income tax payments.

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A summary of activity for YTD 2010 and YTD 2009 follows:
First Half
In Millions 2010 2009
Cash Sources
Cash provided by operating activities (excluding income tax payments)
$ 19.8 $ 34.8
Proceeds from reduction of restricted cash
1.0
Proceeds from lines of credit, net
5.0
Proceeds from issuance of debt
108.0
Proceeds from the sale of property, plant and equipment
1.3 .4
Total cash sources
$ 27.1 $ 143.2
Cash Uses
Capital expenditures
$ 16.5 $ 17.2
Payment of debt and capital lease obligations
1.9 120.7
Investment in restricted cash
4.5
Debt issuance costs
1.0
Dividends
4.6 4.6
Income tax payments
7.5 6.7
Other
.1 .5
Total cash uses
$ 30.6 $ 155.2
Decrease in cash
$ (3.5 ) $ (12.0 )
Investing Activities
Additions to property, plant and equipment during YTD 2010 were $21.3 million of which $3.3 million were accrued in accounts payable, trade as unpaid including $1.2 million related to the Nashville flood damage and $1.5 million was a trade-in allowance on manufacturing equipment. This compared to $17.2 million in total additions to property, plant and equipment during YTD 2009. Capital expenditures during YTD 2010 were funded with cash flows from operations. The Company anticipates total additions to property, plant and equipment in fiscal year 2010 will be in the range of $50 million to $60 million. Additions to property, plant and equipment during 2009 were $55.0 million of which $11.6 million were accrued in accounts payable, trade as unpaid. Leasing is used for certain capital additions when considered cost effective relative to other sources of capital. The Company currently leases its corporate headquarters, two production facilities and several sales distribution facilities and administrative facilities.
Financing Activities
On March 8, 2007, the Company entered into a $200 million facility replacing its $100 million revolving credit facility. The $200 million facility matures in March 2012 and includes an option to extend the term for an additional year at the discretion of the participating banks. The $200 million facility bears interest at a floating base rate or a floating rate of LIBOR plus an interest rate spread of .35%, dependent on the length of the term of the interest period. In addition, the Company must pay an annual facility fee of .10% of the lenders’ aggregate commitments under the facility. Both the interest rate spread and the facility fee are determined from a commonly-used pricing grid based on the Company’s long-term senior unsecured debt rating. The $200 million facility contains two financial covenants: a fixed charges coverage ratio and a debt to operating cash flow ratio, each as defined in the credit agreement. The fixed charges coverage ratio requires the Company to maintain a consolidated cash flow to fixed charges ratio of 1.5 to 1 or higher. The operating cash flow ratio requires the Company to maintain a debt to operating cash flow ratio of 6.0 to 1 or lower. The Company is currently in compliance with these covenants. These covenants do not currently, and the Company does not anticipate they

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will restrict its liquidity or capital resources. On July 1, 2009, the Company borrowed $55 million under the $200 million facility and used the proceeds, along with $2.4 million of cash on hand, to repay at maturity the Company’s $57.4 million outstanding 7.2% Debentures due 2009. On both July 4, 2010 and January 3, 2010, the Company had $15.0 million outstanding under the $200 million facility. There were no amounts outstanding under the $200 million facility at June 28, 2009.
In April 2009, the Company issued $110 million of 7% Senior Notes due 2019. The proceeds plus cash on hand were used on May 1, 2009 to repay at maturity the $119.3 million outstanding 6.375% Debentures due 2009.
On February 10, 2010, the Company entered into an agreement for an uncommitted line of credit. Under this agreement, the Company may borrow up to a total of $20 million for periods of 7 days, 30 days, 60 days or 90 days. On July 4, 2010, the Company had $5.0 million outstanding under the uncommitted line of credit, which was classified as current in the consolidated balance sheets.
All of the outstanding debt has been issued by the Company with none having been issued by any of the Company’s subsidiaries. There are no guarantees of the Company’s debt. The Company or its subsidiaries have entered into four capital leases.
At July 4, 2010, the Company’s credit ratings were as follows:
Long-Term Debt
Standard & Poor’s
BBB
Moody’s
Baa2
The Company’s credit ratings are reviewed periodically by the respective rating agencies. Changes in the Company’s operating results or financial position could result in changes in the Company’s credit ratings. Lower credit ratings could result in higher borrowing costs for the Company or reduced access to capital markets, which could have a material impact on the Company’s financial position or results of operations. There were no changes in these credit ratings from the prior year and the credit ratings are currently stable.
The Company’s public debt is not subject to financial covenants but does limit the incurrence of certain liens and encumbrances as well as indebtedness by the Company’s subsidiaries in excess of certain amounts.
Off-Balance Sheet Arrangements
The Company is a member of two manufacturing cooperatives and has guaranteed $40.5 million of debt and related lease obligations for these entities as of July 4, 2010. In addition, the Company has an equity ownership in each of the entities. The members of both cooperatives consist solely of Coca-Cola bottlers. The Company does not anticipate either of these cooperatives will fail to fulfill their commitments. The Company further believes each of these cooperatives has sufficient assets, including production equipment, facilities and working capital, and the ability to adjust selling prices of their products to adequately mitigate the risk of material loss from the Company’s guarantees. As of July 4, 2010, the Company’s maximum exposure, if the entities borrowed up to their borrowing capacity, would have been $71.8 million including the Company’s equity interests. See Note 14 and Note 19 to the consolidated financial statements for additional information about these entities.

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Aggregate Contractual Obligations
The following table summarizes the Company’s contractual obligations and commercial commitments as of July 4, 2010:
Payments Due by Period
July 2010- July 2011- July 2013- After
In Thousands Total June 2011 June 2013 June 2015 June 2015
Contractual obligations:
Total debt, net of interest
$ 542,988 $ 5,000 $ 165,000 $ 100,000 $ 272,988
Capital lease obligations, net of interest
61,217 3,856 8,225 9,651 39,485
Estimated interest on long-term debt and capital lease obligations (1)
187,167 32,965 60,348 47,661 46,193
Purchase obligations (2)
349,151 89,145 178,290 81,716
Other long-term liabilities (3)
108,457 9,401 16,981 12,878 69,197
Operating leases
19,829 3,982 5,146 3,235 7,466
Long-term contractual arrangements (4)
19,574 6,674 9,763 2,901 236
Postretirement obligations
45,228 2,719 5,445 5,871 31,193
Purchase orders (5)
31,644 31,644
Total contractual obligations
$ 1,365,255 $ 185,386 $ 449,198 $ 263,913 $ 466,758
(1)
Includes interest payments based on contractual terms and current interest rates for variable rate debt.
(2)
Represents an estimate of the Company’s obligation to purchase 17.5 million cases of finished product on an annual basis through May 2014 from South Atlantic Canners, a manufacturing cooperative.
(3)
Includes obligations under executive benefit plans, the liability to exit from a multi-employer pension plan and other long-term liabilities.
(4)
Includes contractual arrangements with certain prestige properties, athletics venues and other locations, and other long-term marketing commitments.
(5)
Purchase orders include commitments in which a written purchase order has been issued to a vendor, but the goods have not been received or the services have not been performed.
The Company has $5.9 million of uncertain tax positions including accrued interest as of July 4, 2010 (excluded in other long-term liabilities in the table above because the Company is uncertain as to if or when such amounts will be recognized) of which $3.8 million would affect the Company’s effective tax rate if recognized. While it is expected that the amount of uncertain tax positions may change in the next 12 months, the Company does not expect the change to have a significant impact on the consolidated financial statements. See Note 15 to the consolidated financial statements for additional information.
The Company is a member of Southeastern Container, a plastic bottle manufacturing cooperative, from which the Company is obligated to purchase at least 80% of its requirements of plastic bottles for certain designated territories. This obligation is not included in the Company’s table of contractual obligations and commercial commitments since there are no minimum purchase requirements.
As of July 4, 2010, the Company has $24.2 million of standby letters of credit, primarily related to its property and casualty insurance programs. See Note 14 to the consolidated financial statements for additional information related to commercial commitments, guarantees, legal and tax matters.
The Company contributed $1.1 million to its Company-sponsored pension plans in YTD 2010. Based on information currently available, the Company anticipates cash contributions during the remainder of 2010 will be approximately $5.4 million. Postretirement medical care payments are expected to be approximately $2.5 million in 2010. See Note 18 to the consolidated financial statements for additional information related to pension and postretirement obligations.

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Hedging Activities
Interest Rate Hedging
The Company periodically uses interest rate hedging products to mitigate risk from interest rate fluctuations. The Company has historically altered its fixed/floating rate mix based upon anticipated cash flows from operations relative to the Company’s debt level and the potential impact of changes in interest rates on the Company’s overall financial condition. Sensitivity analyses are performed to review the impact on the Company’s financial position and coverage of various interest rate movements. The Company does not use derivative financial instruments for trading purposes nor does it use leveraged financial instruments.
The Company has not had any interest rate swap agreements outstanding since September 2008.
Interest expense was reduced due to the amortization of deferred gains on previously terminated interest rate swap agreements and forward interest rate agreements by $.6 million and $1.5 million during YTD 2010 and in YTD 2009, respectively.
The weighted average interest rate of the Company’s debt and capital lease obligations was 5.7% as of July 4, 2010 compared to 5.6% as of January 3, 2010, and 5.7% as of June 28, 2009. The Company’s overall weighted average interest rate on its debt and capital lease obligations increased to 5.8% in YTD 2010 from 5.7% in YTD 2009. Approximately 8% of the Company’s debt and capital lease obligations of $604.2 million as of July 4, 2010 was maintained on a floating rate basis and was subject to changes in short-term interest rates.
Fuel Hedging
The Company used derivative instruments to hedge substantially all of the projected diesel fuel purchases for 2010 and 2009. These derivative instruments relate to diesel fuel used by the Company’s delivery fleet. The Company pays a fee for these instruments which is amortized over the corresponding period of the instrument. The Company accounts for its fuel hedges on a mark-to-market basis with any expense or income being reflected as an adjustment of fuel costs.
The Company uses several different financial institutions for commodity derivative instruments to minimize the concentration of credit risk. The Company has master agreements with the counterparties to its derivative financial agreements that provide for net settlement of derivative transactions.
In October 2008, the Company entered into derivative contracts to hedge substantially all of its projected diesel fuel purchases for 2009 establishing an upper and lower limit on the Company’s price of diesel fuel.
In February 2009, the Company entered into derivative contracts to hedge substantially all of its projected diesel purchases for 2010 establishing an upper limit on the Company’s price of diesel fuel.
The net impact of the Company’s fuel hedging program was to increase fuel costs by $1.4 million in YTD 2010 and decrease fuel costs by $2.6 million in YTD 2009.
Aluminum Hedging
At the end of the first quarter of 2009, the Company began using derivative instruments to hedge approximately 75% of the projected 2010 aluminum purchase requirements. The Company pays a fee for these instruments

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which is amortized over the corresponding period of the instruments. The Company accounts for its aluminum hedges on a mark-to-market basis with any expense or income being reflected as an adjustment to cost of sales.
During Q2 2009, the Company entered into derivative contracts to hedge approximately 75% of the projected 2011 aluminum purchase requirements.
The net impact of the Company’s aluminum hedging program was to increase cost of sales by $5.7 million in YTD 2010 and decrease cost of sales by $3.9 million in YTD 2009.

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Cautionary Information Regarding Forward-Looking Statements
This Quarterly Report on Form 10-Q, as well as information included in future filings by the Company with the Securities and Exchange Commission and information contained in written material, press releases and oral statements issued by or on behalf of the Company, contains, or may contain, forward-looking management comments and other statements that reflect management’s current outlook for future periods. These statements include, among others, statements relating to:
the Company’s belief that the covenants on its $200 million facility will not restrict its liquidity or capital resources;
the Company’s belief that other parties to certain contractual arrangements will perform their obligations;
potential marketing funding support from The Coca-Cola Company and other beverage companies;
the Company’s belief that disposition of certain claims and legal proceedings will not have a material adverse effect on its financial condition, cash flows or results of operations and that no material amount of loss in excess of recorded amounts is reasonably possible;
management’s belief that the Company has adequately provided for any ultimate amounts that are likely to result from tax audits;
management’s belief that the Company has sufficient resources available to finance its business plan, meet its working capital requirements and maintain an appropriate level of capital spending;
the Company’s belief that the cooperatives whose debt and lease obligations the Company guarantees have sufficient assets and the ability to adjust selling prices of their products to adequately mitigate the risk of material loss and that the cooperatives will perform their obligations under their debt and lease agreements;
the Company’s key priorities which are revenue management, product innovation and beverage portfolio expansion, distribution cost management and productivity;
the Company’s hypothetical calculation of the impact of a 1% increase in interest rates on outstanding floating rate debt and capital lease obligations for the next twelve months as of July 4, 2010;
the Company’s belief that cash contributions in 2010 to its two Company-sponsored pension plans will be approximately $6.5 million;
the Company’s belief that postretirement medical care payments are expected to be approximately $2.5 million in 2010;
the Company’s expectation that additions to property, plant and equipment in 2010 will be in the range of $50 million to $60 million;
the Company’s beliefs and estimates regarding the impact of the adoption of certain new accounting pronouncements;
the Company’s beliefs that the growth prospects of Company-owned or exclusive licensed brands appear promising and the cost of developing, marketing and distributing these brands may be significant;
the Company’s belief that all of the banks participating in the Company’s $200 million facility have the ability to and will meet any funding requests from the Company;
the Company’s belief that it is competitive in its territories with respect to the principal methods of competition in the nonalcoholic beverage industry;
the Company’s estimate that a 10% increase in the market price of certain commodities over the current market prices would cumulatively increase costs during the next 12 months by approximately $27 million assuming no change in volume;
the Company’s belief that innovation of new brands and packages will continue to be critical to the Company’s overall revenue; and

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the Company’s expectation that uncertain tax positions may change over the next 12 months as a result of tax audits but will not have a significant impact on the consolidated financial statements.
These statements and expectations are based on currently available competitive, financial and economic data along with the Company’s operating plans, and are subject to future events and uncertainties that could cause anticipated events not to occur or actual results to differ materially from historical or anticipated results. Factors that could impact those statements and expectations or adversely affect future periods include, but are not limited to, the factors set forth in Part II, Item 1A. of this Form 10-Q and in Item 1A. Risk Factors of the Company’s Annual Report on Form 10-K for the year ended January 3, 2010.
Caution should be taken not to place undue reliance on the Company’s forward-looking statements, which reflect the expectations of management of the Company only as of the time such statements are made. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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Item 3. Quantitative and Qualitative Disclosures About Market Risk.
The Company is exposed to certain market risks that arise in the ordinary course of business. The Company may enter into derivative financial instrument transactions to manage or reduce market risk. The Company does not enter into derivative financial instrument transactions for trading purposes. A discussion of the Company’s primary market risk exposure and interest rate risk is presented below.
Debt and Derivative Financial Instruments
The Company is subject to interest rate risk on its fixed and floating rate debt. The Company periodically uses interest rate hedging products to modify risk from interest rate fluctuations. The Company has historically altered its fixed/floating rate mix based upon anticipated cash flows from operations relative to the Company’s overall financial condition. Sensitivity analyses are performed to review the impact on the Company’s financial position and coverage of various interest rate movements. The counterparties to these interest rate hedging arrangements were major financial institutions with which the Company also had other financial relationships. The Company did not have any interest rate hedging products as of July 4, 2010. The Company has historically maintained between 40% and 60% of total borrowings at variable interest rates after taking into account all of the interest rate hedging activities. While this has been the target range for the percentage of total borrowings at variable interest rates, the financial position of the Company and market conditions may result in strategies outside of this range at certain points in time. Approximately 8.0% of the Company’s debt and capital lease obligations of $604.2 million as of July 4, 2010 was subject to changes in short-term interest rates.
As it relates to the Company’s variable rate debt and variable rate leases, assuming no changes in the Company’s financial structure, if market interest rates average 1% more over the next twelve months than the interest rates as of July 4, 2010, interest expense for the following twelve months would increase by approximately $.3 million. This amount was determined by calculating the effect of the hypothetical interest rate on the Company’s variable rate debt and variable rate leases. This calculated, hypothetical increase in interest expense for the following twelve months may be different from the actual increase in interest expense from a 1% increase in interest rates due to varying interest rate reset dates on the Company’s floating rate debt.
Raw Material and Commodity Price Risk
The Company is also subject to commodity price risk arising from price movements for certain other commodities included as part of its raw materials. The Company manages this commodity price risk in some cases by entering into contracts with adjustable prices. The Company has not historically used derivative commodity instruments in the management of this risk. The Company estimates that a 10% increase in the market prices of these commodities over the current market prices would cumulatively increase costs during the next 12 months by approximately $27 million assuming no change in volume.
The Company entered into derivative instruments to hedge essentially all of the projected diesel fuel purchases for 2010 and 2009. These derivative instruments relate to diesel fuel used by the Company’s delivery fleet. The Company pays a fee for these instruments which is amortized over the corresponding period of the instrument. The Company currently accounts for its fuel hedges on a mark-to-market basis with any expense or income being reflected as an adjustment of fuel costs.
At the end of the first quarter of 2009, the Company began using derivative instruments to hedge approximately 75% of the projected 2010 aluminum purchase requirements. During Q2 2009, the Company entered into derivative contracts to hedge approximately 75% of the projected 2011 aluminum purchase requirements. The Company pays a fee for these instruments which is amortized over the corresponding period of the instruments.

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The Company accounts for its aluminum hedges on a mark-to-market basis with any expense or income being reflected as an adjustment to cost of sales.
Effects of Changing Prices
The principal effect of inflation on the Company’s operating results is to increase costs. The Company may raise selling prices to offset these cost increases; however, the resulting impact on retail prices may reduce the volume of product purchased by consumers.
Item 4. Controls and Procedures.
As of the end of the period covered by this report, the Company carried out an evaluation, under the supervision and with the participation of the Company’s management, including the Company’s Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of the Company’s “disclosure controls and procedures” (as defined in Rule 13a-15(e) of the Securities Exchange Act of 1934 (the “Exchange Act”)), pursuant to Rule 13a-15(b) of the Exchange Act. Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded the Company’s disclosure controls and procedures are effective for the purpose of providing reasonable assurance the information required to be disclosed in the reports the Company files or submits under the Exchange Act (i) is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (ii) is accumulated and communicated to the Company’s management, including its Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosures.
There has been no change in the Company’s internal control over financial reporting during the quarter ended July 4, 2010 that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.

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PART II — OTHER INFORMATION
Item 1A. Risk Factors.
Except for the risk factor set forth below, there have been no material changes to the factors disclosed in Part I, Item 1A. Risk Factors in the Company’s Annual Report on Form 10-K for the year ended January 3, 2010.
Increases in the cost of employee benefits, including current employees’ medical benefits and postretirement benefits, could impact the Company’s financial results and cash flow.
On March 23, 2010 the Patient Protection and Affordable Care Act (“PPACA”) was signed into law. On March 30, 2010, a companion bill, the Health Care and Education Reconciliation Act of 2010 (“Reconciliation Act”), was also signed into law. The PPACA and the Reconciliation Act, when taken together, represent comprehensive healthcare reform legislation that will likely affect the cost associated with providing employer-sponsored medical plans. At this point, the Company is in the process of determining the impact this legislation will have on the Company’s employer-sponsored medical plans. Additionally, the PPACA and the Reconciliation Act include provisions that will reduce the tax benefits available to employers that receive Medicare Part D subsidies.

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Item 6. Exhibits.
Exhibit
Number Description
4.1
Third Amended and Restated Promissory Note, dated as of June 16, 2010, by and between the Company and Piedmont Coca-Cola Bottling Partnership (filed herewith).
4.2
Officers’ Certificate pursuant to Sections 102 and 301 of the Indenture, dated as of July 20, 1994, as supplemented and restated by the Supplemental Indenture dated as of March 3, 1995, between the Company and The Bank of New York Mellon Trust Company, N.A., as successor trustee, relating to the establishment of the Company’s $110,000,000 aggregate principal amount of 7.00% Senior Notes Due 2019 (filed herewith).
4.3
Resolutions adopted by certain committees of the board of directors of the Company related to the establishment of the Company’s $110,000,000 aggregate principal amount of 7.00% Senior Notes Due 2019 (filed herewith).
4.4
The registrant, by signing this report, agrees to furnish the Securities and Exchange Commission, upon its request, a copy of any instrument which defines the rights of holders of long-term debt of the registrant and its consolidated subsidiaries which authorizes a total amount of securities not in excess of 10 percent of the total assets of the registrant and its subsidiaries on a consolidated basis.
10.1
U.S. $200,000,000 Amended and Restated Credit Agreement, dated as of March 8, 2007, by and among the Company, the banks named therein and Citibank, N.A., as Administrative Agent (filed herewith).
10.2
Form of Long-Term Performance Plan Bonus Award Agreement (filed herewith).
12
Ratio of earnings to fixed charges (filed herewith).
31.1
Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith).
31.2
Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith).
32
Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (filed herewith).

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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
COCA-COLA BOTTLING CO. CONSOLIDATED
(REGISTRANT)
Date: August 13, 2010 By: /s/ James E. Harris
James E. Harris
Principal Financial Officer of the Registrant
and
Senior Vice President and Chief Financial Officer
Date: August 13, 2010 By: /s/ William J. Billiard
William J. Billiard
Principal Accounting Officer of the Registrant
and
Vice President, Controller and Chief Accounting Officer

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