ELF DEF 14A DEF-14A Report March 31, 2023

E.L.F. BEAUTY, INC.

10-Ks and 10-Qs

10-Q	Quarter ended Sept. 30, 2025
10-Q	Quarter ended June 30, 2025
10-K	Fiscal year ended March 31, 2025
10-Q	Quarter ended Dec. 31, 2024
10-Q	Quarter ended Sept. 30, 2024
10-Q	Quarter ended June 30, 2024
10-K	Fiscal year ended March 31, 2024
10-Q	Quarter ended Dec. 31, 2023
10-Q	Quarter ended Sept. 30, 2023
10-Q	Quarter ended June 30, 2023
10-K	Fiscal year ended March 31, 2023
10-Q	Quarter ended Dec. 31, 2022
10-Q	Quarter ended Sept. 30, 2022
10-Q	Quarter ended June 30, 2022
10-K	Fiscal year ended March 31, 2022
10-Q	Quarter ended Dec. 31, 2021
10-Q	Quarter ended Sept. 30, 2021
10-Q	Quarter ended June 30, 2021
10-K	Fiscal year ended March 31, 2021
10-Q	Quarter ended Dec. 31, 2020
10-Q	Quarter ended Sept. 30, 2020
10-Q	Quarter ended June 30, 2020
10-K	Fiscal year ended March 31, 2020
10-Q	Quarter ended Dec. 31, 2019
10-Q	Quarter ended Sept. 30, 2019
10-Q	Quarter ended June 30, 2019
10-Q	Quarter ended March 31, 2019
10-K	Fiscal year ended Dec. 31, 2018
10-Q	Quarter ended Sept. 30, 2018
10-Q	Quarter ended June 30, 2018
10-Q	Quarter ended March 31, 2018
10-K	Fiscal year ended Dec. 31, 2017
10-Q	Quarter ended Sept. 30, 2017
10-Q	Quarter ended June 30, 2017
10-Q	Quarter ended March 31, 2017
10-K	Fiscal year ended Dec. 31, 2016
10-Q	Quarter ended Sept. 30, 2016

PROXIES

DEF 14A	Filed on Aug. 21, 2025
DEF 14A	Filed on July 9, 2025
DEF 14A	Filed on Aug. 22, 2024
DEF 14A	Filed on July 12, 2024
DEF 14A	Filed on July 12, 2023
DEF 14A	Filed on March 31, 2023
DEF 14A	Filed on Aug. 25, 2022
DEF 14A	Filed on July 13, 2022
DEF 14A	Filed on July 16, 2021
DEF 14A	Filed on July 17, 2020
DEF 14A	Filed on April 10, 2019
DEF 14A	Filed on April 10, 2018
DEF 14A	Filed on April 17, 2017

elf-20230712

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No. )

Filed by the Registrant x Filed by a Party other than the Registrant ☐

Check the appropriate box:


¨						Preliminary Proxy Statement

¨						Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

x						Definitive Proxy Statement

¨						Definitive Additional Materials

¨						Soliciting Material Pursuant to §240.14a-12

e.l.f. Beauty, Inc.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check all boxes that apply):

No fee required.

Fee paid previously with preliminary materials.

Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a–6(i)(1) and 0–11.

elf 2023 Proxy Statement Cover-062922-03.jpg

elf 2023 Proxy Statement Cover-062922-04.jpg

LETTER FROM OUR CHAIRMAN AND CEO


Dear Fellow Stockholders, Our outstanding results in FY 2023 underscore the power of the e.l.f. brand and the world class team at e.l.f. Beauty. In FY 2023, we grew net sales by 48%, delivered $62 million in net income and grew Adjusted EBITDA by 56%. Our value proposition, powerhouse innovation and disruptive marketing engine continue to fuel our performance as we delivered over $500 million in net sales for the first time in FY 2023 and closed the fiscal year delivering our seventeenth consecutive quarter of net sales growth.						Tarang Amin Chairman and CEO

e.l.f. Cosmetics continues to significantly outperform category trends. We grew our market share by 270 basis points in Q4, increasing our rank from the number five U.S. Mass Cosmetics brand a year ago to the number three brand for the first time, according to Nielsen. We continue to be the fastest growing top five U.S. Mass Cosmetics brand by a wide margin. In the last year, e.l.f. has been celebrated for the power of our company, brands and disruptive marketing engine. We were named the “2022 Mass Beauty Brand of the Year” by Women’s Wear Daily, one of “The World’s 50 Most Innovative Companies of 2023” by Fast Company, one of the “Top 100 Most Loved Workplaces in 2022” by Newsweek and remained the number one favorite cosmetics brand among teens for the third time in a row according to Piper Sandler’s Semi-Annual Teens Survey. We also continue to be recognized for our purpose and values as we strive to create a different kind of beauty company, one that is both purpose-led and results-driven. We are one of only four public companies in the U.S. (out of nearly 4,200 public companies) with a Board of Directors that is at least two-thirds women and at least one-third diverse—underscoring our commitment to diversity, equity and inclusion. In FY 2023, we issued our inaugural Impact Report, detailing our ESG initiatives and accomplishments, and how our organization is making a positive impact on people, the planet and our furry friends. As we look ahead, we believe we are still in the early stages of unlocking the full potential we see for e.l.f. Beauty. We believe we are well positioned to deliver stockholder value, with opportunities to continue to grow our market share, expand internationally and further develop e.l.f. SKIN. We are pleased to invite you to attend our 2023 annual meeting of stockholders (the “2023 annual meeting”). The following pages include a formal notice of the 2023 annual meeting and our proxy statement. These materials describe various matters on the agenda for, and provide details regarding admission to, the 2023 annual meeting. We hope you will exercise your rights as a stockholder and fully participate in our future. Your vote is important to us. Thank you for your ongoing support of, and continued interest in, e.l.f. Beauty. Sincerely,

*Adjusted EBITDA is a non-GAAP financial measure, and we provide a reconciliation of net income to Adjusted EBITDA in Annex A and a short definition of Adjusted EBITDA in the Note Regarding Non-GAAP Financial Measures in our proxy statement.


E.L.F. BEAUTY, INC. NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

when

where

record date

August 24, 2023 at 8:30 a.m., Pacific time

Virtual Meeting
meetnow.global/MAYY2PM

July 5, 2023

items of business

voting recommendation

Elect t hree Class I director s to serve for a three-year term expiring at our 2026 annual meeting of stockholders.

“FOR” all of the nominees

Appr ove , on an advisory basis, the compensation paid to our named executive officers .

“FOR”

Ratify the selection of Deloitte & Touche LLP as our independent registered public accounting firm for the fiscal year ending March 31, 2024 .

“FOR”

Transact such other business that may properly come before the annual meeting.



YOUR VOTE IS VERY IMPORTANT! Make your vote count. Please cast your vote as soon as possible, even if you plan to attend our 2023 annual meeting of stockholders (the “2023 annual meeting”). For information about registering, attending, and voting at the 2023 annual meeting, please see under the heading “ Additional Information—Important Information Regarding the Virtual Meeting ” on page 81 of the proxy statement.						Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Stockholders to be held on August 24, 2023.
						This Notice of Annual Meeting of Stockholders, the accompanying proxy statement and e.l.f.’s Annual Report on Form 10-K for the year ended March 31, 2023 are available at www.edocumentview.com/ELF. On or about July 12, 2023, we expect to mail to stockholders entitled to vote the Notice of Internet Availability containing instructions on how to access our proxy materials for the 2023 annual meeting.

Vote by Internet

Vote by Phone

Vote by Mail*

Vote by Ballot

Access the website indicated on the Notice of Internet Availability of Proxy Materials, proxy card or voting instruction form.

Call the number on the Notice of Internet Availability of Proxy Materials, proxy card or voting instruction form.

Sign, date and return the proxy card or voting instruction form in the postage-paid envelope.
*if you requested paper materials

Attend the 2023 annual meeting and vote your shares using the online ballot.


			By Order of the Board of Directors,

			Scott Milsten
			General Counsel and Corporate Secretary
			Oakland, California
			July 12, 2023

Cautionary Note Regarding Forward-Looking Statements


This proxy statement (this “Proxy Statement”) contains forward-looking statements within the meaning of the federal securities laws. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “aim,” “anticipate,” “assume,” ”believe,” “contemplate,” “continue,” "could,” “due,” “estimate,” “expect,” “goal,” “intend,” “may,” “objective,” “plan,” “predict,” “potential,” “positioned,” “seek,” “should,” “target,” “will,” “would” and other similar expressions that are predictions of or indicate future events and future trends, or the negative of these terms or other comparable terminology. These forward-looking statements are based on management's current expectations, estimates, forecasts, projections, beliefs and assumptions and are not guarantees of future performance. Although we believe that the expectations reflected in the forward-looking statements are reasonable, the actual results and conduct of our activities, including the development, implementation, or continuation of any program, policy, or initiative discussed or forecasted in this Proxy Statement, may differ materially from those expectations. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things, the risks and uncertainties that are contained in our filings with the United States Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended March 31, 2023, as such filings may be amended, supplemented or superseded from time to time by other reports we file with the SEC. Potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included in this Proxy Statement speak only as of the date hereof. Except as required by law, we assume no obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.

TABLE OF CONTENTS


	page		page

Introduction	1	Other Compensation Information	56
Our Board of Directors	8	Compensation Committee Report	60
Proposal 1: Election of Three Class I Directors	8	Executive Compensation Tables	61
Director Nominees	10	Summary Compensation Table	61
Continuing Directors	13	Grants of Plan-Based Awards	62
About our Board	19	Outstanding Equity Awards at Fiscal Year-End	63
The Role and Responsibilities of our Board	21	Stock Option Exercises and Stock Vested	64
How our Board is Organized	22	Estimated Potential Payments upon Termination or Change in Control	64
How our Directors are Selected	26	CEO Pay Ratio	67
How our Directors are Evaluated	28	Pay vs. Performance	69
Meeting Attendance	28	Compensation Committee Interlocks and Insider Participation	73
How our Directors are Paid	29	Equity Compensation Plan Information	74
How You can Communicate with our Board	31	Our Stockholders	75
Our Company	32	Beneficial Ownership Table	75
Our Executive Officers	32	Delinquent Section 16(a) Reports	76
Our Team, Culture, and Values	35	Stockholder Engagement	76
Certain Relationships and Related Party Transactions	40	Stockholder Proposals	77
Corporate Governance Materials	40	Audit Matters	78
Executive Compensation	41	Proposal 3: Ratification of Appointment of Independent Registered Public Accounting Firm	78
Proposal 2: Advisory Vote to Approve Compensation Paid ti our Named Executive Officers	41	Audit Fees and Services	79
Compensation Discussion and Analysis	42	Pre-Approval Policy	79
Named Executive Officers	42	Audit Committee Report	79
Executive Summary	43	Additional Information	81
Compensation Philosophy, Objectives, and Design	46	Questions and Answers	85
Compensation Setting Process	47	Annex A: GAAP to Non-GAAP Reconciliation Tables	92
Compensation Program Components	49


						2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

INTRODUCTION

Our Company

e.l.f. Beauty, Inc. (NYSE: ELF) (“e.l.f. Beauty” or “we”) is a multi-brand beauty company that offers inclusive, accessible, clean, vegan and cruelty-free cosmetics and skin care products.

• OUR VISION . To be a different kind of beauty company by building brands that disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.

• OUR MISSION . We make the best of beauty accessible to every eye, lip, face and skin concern.

• OUR PURPOSE . We stand with every eye, lip, face, paw and fin.

We believe our ability to deliver cruelty-free, clean, vegan and premium-quality products at accessible prices with broad appeal differentiates us in the beauty industry. We believe the combination of our value proposition, powerhouse innovation, disruptive marketing engine and our world-class team’s ability to execute with quality and speed has positioned us well to navigate the competitive beauty market.

Our Brands

Our family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Well People and Keys Soulcare. Our brands are available online and across leading beauty, mass-market and specialty retailers. We have strong relationships with our retail customers such as Target, Walmart, Ulta Beauty and other leading retailers that have enabled us to expand distribution both domestically and internationally.

Each of our brands is positioned to touch diverse consumer cohorts at different price points. Each brand has accessible pricing relative to its competitive set and furthers our mission of making the best of beauty accessible to every eye, lip, face and skin concern.


2023 Proxy Statement			1

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Our Board and Our Team

Diverse and Highly Experienced Team

Our Board of Directors (our “Board”), executive team and employees are highly experienced, with proven track records managing and growing brand portfolios. At e.l.f. Beauty, we are committed to diversity, equity, and inclusion. We believe it is important that our team reflects the diverse consumers we serve. Our commitment to diversity, equity and inclusion starts at the top with a highly skilled and diverse Board.

We are proud to be one of only four public companies in the U.S. (out of nearly 4,200 public companies) with a Board of Directors that is at least two-thirds women and at least one-third diverse. (1) We’re also proud that our employee base, which is over 70% women, over 40% diverse and over 65% millennial and Gen Z, is representative of the young, diverse communities we serve. (2)

Directors

339

Employees

67 %

Women

33 %

Diverse

74 %

Women

68 %

Millennial/Gen Z

41 %

Diverse

1 of 4

Public Companies

(out of ~4,200) with

> 2/3

Women

on Board of Directors

> 1/3

Diverse Representation

on Board of Directors



(1)			Source: Factset, March 2023.
(2)			Employee demographic figures based on our full-time employees as of March 31, 2023. Diversity percentage excludes our employees outside of the United States.

Strong, Independent, and Active Board

key qualification/experience

number of directors

key qualification/experience

number of directors

89 % independent

Consumer Products

lllllll ll

7 out of 9

Operations

lllll llll

5 out of 9

Retail/Beauty

llllll lll

6 out of 9

Public Company Boards

lll llllll

3 out of 9

Financial/Accounting

lllll llll

5 out of 9

Senior Leadership

lllllllll

9 out of 9

Corporate Governance

lllllllll

9 out of 9

M&A/Strategy

llllll lll

6 out of 9

Brand/Marketing

lllll llll

5 out of 9

Cybersecurity

ll lllllll

2 out of 9

Tech/Digital Media

lllll llll

5 out of 9

Our Board is actively engaged in overseeing the strategic direction of e.l.f. Beauty and is committed to acting in the best interests of e.l.f. Beauty and our stockholders. Our Board recognizes the importance of having the right mix of skills, expertise and experience, and is committed to continuously reviewing its capabilities, structure and ongoing member refreshment on behalf of our stockholders. To that end, four of our independent directors have joined our Board within the last five years with two joining since May 2022.


			2			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Highlights from FY 2023

$ 579 million

$ 62 million

$ 92 million

$ 117 million

Net Sales

Net Income

Adjusted Net Income (1)

Adjusted EBITDA (2)

+48 %

$ 1.11

+103 %

+56 %

Growth

Earnings Per Share

Growth

9.5 %

+270

# 1

market share (3)

basis points (3)

favorite teen brand (4)



(1)			See Annex A for a reconciliation of net income to Adjusted Net Income.
(2)			See Annex A for a reconciliation of net income to Adjusted EBITDA.
(3)			According to Nielsen xAOC 12 weeks ending March 25, 2023.
(4)			According to the Piper Sandler Semi-Annual Taking Stock With Teens® Survey, Spring 2023.

Strong Financial Results

In FY 2023, we grew net sales by 48%, delivered $62 million in net income and grew Adjusted EBITDA by 56%. We delivered over $500 million in net sales for the first time in FY 2023, with Q4 marking our seventeenth consecutive quarter of net sales growth.

e.l.f. Cosmetics continues to significantly outperform category trends. We grew our market share by 270 basis points in Q4, increasing our rank from the number five U.S. Mass Cosmetics brand a year ago to the number three brand for the first time, according to Nielsen. We continue to be the fastest growing top five U.S. Mass Cosmetics brand by a wide margin.


2023 Proxy Statement			3

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Continued Progress Against our Five Strategic Imperatives

In FY 2023, we continued to focus on executing our five strategic imperatives to create long-term value for our stockholders, highlights of which are discussed below:


Build Brand Demand

• We continued to find innovative ways to engage and entertain our community, moving far beyond traditional beauty boundaries. • We are a four-time TikTok billionaire, with our last hashtag challenge garnering nearly 15 billion views. • We were the first major beauty company to launch a branded channel on Twitch and the first beauty brand on BeReal.
• As part of our strategy to continue to build awareness and reach new audiences, we debuted our first-ever TV commercial during the big game, with the campaign earning 57 billion impressions.
• We continue to generate buzz-worthy moments for our community through our brand-on-brand partnerships with like-minded disruptors. Our latest limited edition product collaboration with American Eagle generated over 7 billion impressions. • e.l.f. Cosmetics remained the number one favorite cosmetics brand among teens for the third time in a row according to Piper Sandler’s Semi-Annual Teens Survey, reflecting our continued appeal with Gen Z. • Our brand-building efforts continued to win awards, including being named the “2022 Mass Beauty Brand of the Year” by Women’s Wear Daily, among many others.


Power Digital

			• e.l.f. Cosmetics remains the only top five mass color cosmetics brand with a direct-to-consumer site. • In FY 2023, our digital consumption was up over 75%. • Digital channels drove 17% of our total consumption in FY 2023, as compared to 14% a year ago. • e.l.f. Cosmetics’ Beauty Squad loyalty program grew to over 3.7 million members, up 25% year over year.


			4			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Lead Innovation

• We continue to deliver “holy grails,” taking inspiration from our community and the best products in prestige, and bringing them to the market at extraordinary value. Major product launches in FY 2023 included Halo Glow Liquid Filter, Power Grip Primer + 4% Niacinamide, and Suntouchable! Whoa Glow SPF 30 & Face Primer. • Our innovation engine has built category leadership over time. We now have the number one or two position across sixteen segments of the color cosmetics category, according to Nielsen. Collectively, these segments make up over 75% of e.l.f. Cosmetics’ sales.

• Skin care remains a key whitespace area and focus for our innovation. In FY 2023, e.l.f. SKIN moved into the top 10 favorite skin care brands for the first time in Piper Sandler’s Semi-Annual Teens Survey. • Our innovation engine continued to win awards, including being named as one of “The World’s 50 Most Innovative Companies of 2023” by Fast Company, among many others.


Drive Productivity with Retail Partners
			• In FY 2023, e.l.f. Cosmetics increased its productivity on a sales per linear foot basis at both Walmart and Target, our two largest customers. We also grew our sales with Ulta Beauty by over 70% in FY 2023 without incremental space gains. • We earned space expansion in FY 2023 in the U.S. with Target, Walmart and CVS, and in Canada with Shoppers Drug Mart. • We continue to fuel our international growth. International made up approximately 12% of our net sales in FY 2023, with our international business growing over 60% year over year. e.l.f. Cosmetics was the number 7 brand in both Canada and the UK, according to Nielsen.


2023 Proxy Statement			5

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Deliver Profitable Growth

• We increased our gross margin +325 basis points in FY 2023 primarily through price increases, cost savings and product mix. • We delivered approximately 600 basis points of leverage in our non-marketing adjusted SG&A expenses in FY 2023, primarily as a result of our better-than-expected top-line trends. • The investments we have continued to make in our people and infrastructure are fueling our
growth. We are one of the few, if not the only, public beauty companies that grants equity on an annual basis to every employee. Our world class team continues to drive strong productivity, outperforming other public beauty companies by roughly 3 to 5 times on sales and profit per employee.


			6			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Furthering our Environmental, Social and Governance Commitment and Initiatives

e.l.f. Beauty is led by its purpose—we stand with every eye, lip, face, paw and fin. We are committed to creating a culture internally—and in the world around us—where all individuals are encouraged to express their truest selves and are empowered to succeed, and where we strive to do the right thing for people, the planet and our furry and finned friends alike.

Consistent with our values and commitments, we took a number of steps in FY 2023 to further our environmental, social and governance (“ESG”) journey, including:

• Enhanced ESG Policies and Disclosure . In September 2022, we issued our inaugural Impact Report to memorialize our commitment to transparent ESG practices and communicate the many initiatives, programs and policies we’ve put in place to further our positive impact.

• Improved our Board Diversity . In FY 2023, we increased the representation of women on our Board to 67% from 56%. We are proud to be one of only four public companies in the U.S. (out of nearly 4,200 public companies) with a Board of Directors that is at least two-thirds women and at least one-third diverse. Our Board and the Nominating and Corporate Governance Committee will continue to consider diversity in all forms as it evaluates Board composition in the future.

• Advanced our Responsible Sourcing Initiatives . In August 2022, we announced that we were the first company in the beauty industry to have a third-party manufacturing facility Fair Trade Certified™. A Fair Trade Certified™ seal on a product signifies that it was made according to rigorous fair trade standards that promote sustainable livelihoods and safe working conditions for facility employees, protection of the environment and transparent supply chains. We have since expanded this program. Today, over 700 SKUs, representing more than 75% of our product volume, are produced in Fair Trade Certified™ facilities.

• Reduced our Carbon Footprint . In FY 2023, we made progress in reducing our environmental impact by establishing and achieving our science-based targets for Scope 1 and 2 emissions through the Science Based Targets Initiative. As part of our efforts to continue to increase transparency and disclosure for our environmental footprint, we plan to release our first annual CDP Climate Change questionnaire in 2023.

• Recognized for our Human Capital Investments . Our continued investments in our people and culture have positioned us as an employer of choice both in the beauty industry and our local communities. In FY 2023, we were recognized on Newsweek’s list of "America’s 100 Most Loved Workplaces for 2022” as well as Forbes’ list of “America’s Best Mid-Sized Companies.”

• Donated 3% of Our Profits to Drive Positive Impact . In FY 2023, e.l.f. Beauty donated over $635,000 to various organizations through a combination of formal partnerships, corporate matching of employee donations and product donations. These donations represented nearly 3% of our FY 2022 profits—exceeding our public goal to donate annually 2% of our prior year profits to drive positive impact in our communities.


2023 Proxy Statement			7

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

OUR BOARD OF DIRECTORS


Proposal 1:			Election of Three Class I Directors
þ FOR ALL			Our Board unanimously recommends a vote “FOR” all of the nominees for Class I director. Our Board believes we have the right directors to lead e.l.f. Beauty. Our nominees, who are all current members of our Board, have strong consumer products, retail, and marketing experience, senior leadership and public company board experience, and a deep understanding of our business.

What am I Voting On?

Stockholders are being asked to elect three Class I directors to serve for a three-year term expiring at our 2026 annual meeting of stockholders and until their respective successors are duly elected and qualified.

What is the Required Vote?

The election of Class I directors will be determined by a plurality of the votes cast, meaning that the three nominees receiving the most “For” votes will be elected as Class I directors. “Withhold” votes and broker non-votes are not considered votes cast for this proposal and will have no effect on the election of Class I directors.

Who are the Nominees?

Our Board has nominated the following three individuals for election as Class I directors at the 2023 annual meeting. All of our nominees are current members of our Board.

Kenny Mitchell

Gayle Tait

• SVP, Chief Marketing Officer of Levi Strauss & Co.

• Director since 2020

• Compensation Committee Member

• CEO of Trove

• Director since 2022


			Maureen Watson

			• Chief Product Officer of Madison Reed, Inc. • Director since 2015 • Nominating & Corporate Governance Committee Member


			8			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Each of the nominees has consented to being named as a nominee in this Proxy Statement and to serving as a Class I director for a three-year term expiring at our 2026 annual meeting of stockholders and until his or her successor is duly elected and qualified, or until his or her earlier death, resignation, disqualification, retirement or removal.

Ms. Watson and Mr. Mitchell were previously elected to our Board by our stockholders in 2020 and 2021, respectively. Ms. Tait was appointed to our Board in November 2022 to fill a vacancy on our Board created by the resignation of Kirk Perry; she is standing for election as a director by stockholders for the first time. Ms. Tait was recommended to the Nominating and Corporate Governance Committee and our Board by Boardspan Inc., an independent director search firm engaged by the Nominating and Corporate Governance Committee.

If elected, each of Mr. Mitchell, Ms. Tait and Ms. Watson will serve until the 2026 annual meeting of stockholders and until his or her successor is duly elected and qualified, or until his or her earlier death, resignation, disqualification, retirement or removal.

If for any reason any nominee is unable or declines to serve at the time of the 2023 annual meeting, the persons named as proxies in the proxy card will have the authority to vote for substitute nominees or vote to allow the vacancy created thereby to remain open until filled by our Board. Our Board has no reason to believe that any of the nominees will be unable or decline to serve as a director if elected.

What are the Qualifications of the Nominees?

The following section provides information with respect to each nominee for election as a Class I director. It includes the specific experience, qualifications and skills considered by the Nominating and Corporate Governance Committee and/or our Board in assessing the appropriateness of the person to serve as a director, as well as the start of each director’s tenure on our Board, such director’s committee assignments and his or her age as of the date of this Proxy Statement.

We have carefully evaluated the other forms of service of our nominees and determined that all of our nominees can commit the requisite time and attention to serve our stockholders’ interests. Additionally, none of our nominees are “over-boarded” according to thresholds of certain major institutional investors and proxy advisory firms, according to their respective voting policies.

For additional information about our nominees, please visit investor.elfbeauty.com/corporate-governance/board-of-directors .


2023 Proxy Statement			9

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Director Nominees


Kenny Mitchell
Age: 47		Current Occupation and Select Prior Experience • Levi Strauss & Co. , a brand-name apparel company ◦ SVP, Chief Marketing Officer (June 2023 to present) • Snap, Inc. , a camera and social media company ◦ Chief Marketing Officer (June 2019 to May 2023) • McDonald’s Corporation , a fast food company ◦ Vice President, Brand Content and Engagement (February 2018 to June 2019) • Gatorade , a division of PepsiCo, Inc., a global food and beverage company ◦ Head of Consumer Engagement (March 2015 to February 2018) Other Affiliations/Experience/Information • Nearly 20 years of brand and marketing experience • Member of the advisory board at The Tuck School of Business at Dartmouth • Member of the board of the Sanford School • Advisor to Overtime Elite, a professional basketball league for high schoolers Education • A.B. in Economics and Sociology from Dartmouth College • M.B.A. from The Tuck School of Business at Dartmouth
Independent
Director since: November 2020
Term ends: 2023
Committees: Comp.
Key qualifications:
	Consumer Products
	Corporate Governance
	Brand/Marketing
	Tech/Digital Media
	Senior Leadership



We believe Mr. Mitchell’s extensive experience in building iconic brands and driving industry-leading performance through innovative, fully-integrated and award-winning marketing programs provide him with the qualifications and skills to serve as a member of our Board.


			10			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Gayle Tait
Age: 46		Current Occupation and Select Prior Experience • Trove , a resale platform for brands and retailers ◦ CEO (May 2022 to present) ◦ President (January 2021 to May 2022) • Google LLC , a global technology company ◦ Managing Director, Global Retail & Payments Activation, Google Play (April 2016 to December 2020) ◦ Director of Consumer Electronics (October 2015 to March 2016) ◦ Director of CPG (March 2014 to October 2015) • L’Oréal , a global beauty company ◦ Managing Director for the UK & Ireland (April 2009 to February 2014) Other Affiliations/Experience/Information • More than 20 years of global general management, marketing and commercial experience spanning consumer goods, payments, e-commerce and digital marketing • Member of the board of directors of Trove • Advisor to First Horizon Bank’s Technology Advisory Board Education • B.A.in English and Modern Languages from Oxford University.
Independent
Director since: November 2022
Term ends: 2023
Committees: None
Key qualifications:
	Consumer Products
	Retail/Beauty
	Corporate Governance
	Brand/Marketing
	Tech/Digital Media
	Operations
	Senior Leadership



We believe Ms. Tait’s extensive management, marketing and commercial experience in the consumer goods and technology industries provide her with the qualifications and skills to serve as a member of our Board.


2023 Proxy Statement			11

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Maureen Watson
Age: 55		Current Occupation and Select Prior Experience • Madison Reed, Inc. , a hair care and color company ◦ Chief Product Officer (March 2015 to present) • Sephora USA, Inc. , a cosmetics and personal care products retailer ◦ Senior Vice President, Merchandising (March 2013 to March 2015) • Lucky Brand, Inc. , a clothing company ◦ Senior Vice President, Global Sales and Merchandising of Lucky Brand Jeans (September 2010 to September 2011) Other Affiliations/Experience/Information • Over 30 years of retail experience • Chair of the board of directors of the San Francisco AIDS Foundation Education • B.A. in Political Science and French from Middlebury College.
Independent
Director since: August 2015
Term ends: 2023
Committees: NomGov
Key qualifications:
	Consumer Products
	Retail/Beauty
	Corporate Governance
	Brand/Marketing
	Tech/Digital Media
	Senior Leadership


We believe Ms. Watson’s extensive cosmetics, beauty, and consumer products experience as well as her experience in senior leadership roles provide her with the qualifications and skills to serve as a member of our Board.


			12			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Continuing Directors

The following section provides information with respect to each director of e.l.f. Beauty who will continue to serve as a director after the 2023 annual meeting. It includes the specific experience, qualifications and skills considered by the Nominating and Corporate Governance Committee and/or our Board in assessing the appropriateness of the person to serve as a director, as well as the start of each director’s tenure on our Board, such director’s committee assignments and his or her age as of the date of this Proxy Statement.

Class II Directors (Terms Expiring in 2024)


Tiffany Daniele
Age: 41		Current Occupation and Select Prior Experience • Union Square Hospitality Group, LLC , a leading restaurant group in NYC ◦ Chief Financial Officer (October 2020 to present) • Cole Haan, Inc. , a footwear and accessories retailer ◦ Vice President of Financial Planning & Analysis (February 2020 to June 2020) • Tapestry, Inc. , a New-York-based house of modern luxury brands ◦ Vice President, Global Corporate Financial Planning & Analysis (December 2017 to February 2020) • Kate Spade & Company , a global retail based company that operated lifestyle brands primarily focused on the sale of accessories and apparel ◦ Various Financial Planning & Analysis roles (January 2012 to December 2017) Other Affiliations/Experience/Information • Former Chief Financial Officer of USHG Acquisition Corp. (NYSE: HUGS), a special purpose acquisition corporation sponsored by USHG which wound down in early 2023 • Over 10 years of experience working at luxury retail brands Education • B.A. in in Commerce from University of Virginia
Independent
Director since: May 2022
Term ends: 2024
Committees: Audit
Key qualifications:
	Consumer Products
	Retail/Beauty
	Financial/Accounting
	Corporate Governance
	Senior Leadership
	M&A/Strategy



We believe Ms. Daniele’s financial expertise and retail experience provide her with the qualifications and skills to serve as a member of our Board.


2023 Proxy Statement			13

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Lauren Cooks Levitan
Age: 57		Current Occupation and Select Prior Experience • Faire Wholesale, Inc. , an online wholesale marketplace company ◦ Chief Financial Officer (September 2019 to present) • Fanatics, Inc. , a retailer of licensed sports apparel and merchandise ◦ Chief Financial Officer (June 2015 to September 2019) • Moxie Capital LLC , a private equity firm ◦ Co-Founder and Managing Partner (January 2009 to May 2015) Other Affiliations/Experience/Information • Over 25 years of financial and accounting experience • Member of the board of directors of Crew Knitwear, a privately held women and girls clothing company Education • B.A. in Political Science from Duke University • M.B.A. from Stanford University Graduate School of Business
Independent
Director since: June 2016
Term ends: 2024
Committees: Comp. (Chair)
Key qualifications:
	Retail/Beauty
	Financial/Accounting
	Corporate Governance
	Tech/Digital Media
	Operations
	Senior Leadership
	M&A/Strategy
	Cybersecurity


We believe Ms. Cooks Levitan’s operational, financial and strategic experience across a variety of retail businesses provide her with the qualifications and skills to serve as a member of our Board.


			14			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Richard Wolford
Age: 78		Current Occupation and Select Prior Experience • Diamond Foods, Inc. , a packaged food company ◦ Interim President and Chief Executive Office (February 2012 to May 2012) • Del Monte Foods Company (prior to acquisition, NYSE: DLM), a food production and distribution company ◦ Chief Executive Officer and President (1997 to 2011, when it was acquired) • HK Acquisition Corp. , a food industry investment manager ◦ Chief Executive Officer (1988 to 1996) • Dole Packaged Foods , a division of Dole Food Company, Inc., a multinational agricultural company ◦ President (1982 to 1987) Other Public Company Boards • Schiff Nutrition, Inc. (prior to acquisition, NYSE: SHF), a manufacturer of nutritional supplements (2011 to 2013, when it was acquired) • Del Monte Foods Company (1997 to 2011, when it was acquired)—Chairman of its board of directors from 2000 to 2011 Other Affiliations/Experience/Information • Over 30 years leading consumer products businesses • Former and current member of the boards of directors of numerous private companies • Chairman of the board of directors of the Grocery Manufacturers Association (“GMA”), from 2010 to 2011, resigning upon the sale of Del Monte Foods Company, and Vice Chairman of GMA from 2008 to 2010 • Member of the board of directors of Consumer Goods Forum, a global association of consumer-packaged goods companies, retailers, and manufacturers, during tenure as Chairman of GMA Education • B.A. in Economics from Harvard University
Independent
Director since: September 2014
Term ends: 2024
Committees: Audit (Chair)
Key qualifications:
	Consumer Products
	Financial/Accounting
	Corporate Governance
	Operations
	Public Company Boards
	Senior Leadership
	M&A/Strategy




We believe Mr. Wolford’s extensive public company management, reporting, finance, and corporate governance experience, as well as deep knowledge of the consumer products industry, provide him with the qualifications and skills to serve as a member of our Board.


2023 Proxy Statement			15

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Class III Directors (Terms Expiring in 2025)


Tarang Amin Chairman
Age: 58		Current Occupation and Select Prior Experience • e.l.f. Beauty, Inc. ◦ Chief Executive Officer (January 2014 to present) ◦ Chairman of the Board (August 2015 to present) ◦ President (March 2019 to present) • Schiff Nutrition, Inc. (prior to acquisition, NYSE: SHF), a manufacturer of nutritional supplements ◦ President and Chief Executive Officer (March 2011 to January 2013, when it was acquired) • The Clorox Company , a multinational manufacturer and marketer of consumer products, ◦ Vice President, General Manager, Litter, Food, and Charcoal Strategic Business Units (April 2008 to March 2013) Other Public Company Boards • Schiff Nutrition, Inc. (2011 to 2013, when it was acquired) Other Affiliations/Experience • Over 30 years of experience leading consumer products and retail businesses • Member of the board of directors of Pharmavite LLC, a privately held dietary supplements company Education • B.A. in International Policy from Duke University • M.B.A. from Duke University
Director since: 2014
Term ends : 2025
Committees: None
Key qualifications:
	Consumer Products
	Financial/Accounting
	Retail/Beauty
	Corporate Governance
	Brand/Marketing
	Tech/Digital Media
	Operations
	Public Company Boards
	Senior Leadership
	M&A/Strategy



We believe Mr. Amin’s extensive experience leading consumer products and retail businesses provides him with the qualifications and skills to serve as a member of our Board.


			16			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Lori Keith
Age: 54		Current Occupation and Select Prior Experience • Parnassus Investments , an investment advisor ◦ Portfolio Manager of the Parnassus Mid-Cap Fund (October 2008 to present) ◦ Director of Research (July 2020 to present) ◦ Senior Research Analyst (2005 to 2008) • Deloitte Corporate Finance LLC , a global professional services firm ◦ Vice President of Investment Banking (2001 to 2003) Other Affiliations/Experience/Information • Nearly 20 years of investing in consumer products and retail businesses • Member of the executive committee of Parnassus Investments • Former member of the board of trustees of The Athenian School Education • B.A. in Economics from the University of California, Los Angeles • M.B.A. from Harvard Business School
Independent
Director since: July 2020
Term ends: 2025
Committees: NomGov & Audit
Key qualifications:
	Financial/Accounting
	Corporate Governance
	Senior Leadership
	M&A/Strategy
	Cybersecurity



We believe Ms. Keith’s extensive financial and institutional investment experience, and expertise in ESG matters, provide her with the qualifications and skills to serve as a member of our Board.


2023 Proxy Statement			17

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Beth Pritchard Lead Independent Director
Age: 76		Current Occupation and Select Prior Experience • Sunrise Beauty Studio, LLC , a beauty branding company ◦ Principal and Strategic Advisor (February 2009 to October 2017) • M.H. Alshaya Co. , a multinational retail franchise operator based in the Middle East ◦ North American Advisor (2008 to 2013) • Dean & DeLuca, Inc. , a gourmet and specialty foods retailer ◦ President and CEO and subsequent Vice Chairman (2006 to 2009) • Organized Living Inc. , an organization products company ◦ President and Chief Executive Officer (2004 to 2005) • L Brands, Inc. , a multinational apparel and retail company ◦ Various executive positions, including President and CEO of Bath & Body Works, CEO of Victoria’s Secret Beauty, and CEO of The White Barn Candle Company (1991 to 2003) Other Public Company Boards • Loblaw Companies Limited (TSE: L), a food and pharmacy company—current member of its governance, employee development, nominating and compensation committee and its risk and compliance committee • Cabela’s Inc. (prior to acquisition, NYSE: CAB), an outdoor products retailer (2011 to 2017, when it was acquired) • Vitamin Shoppe, Inc. (NYSE: VSI), a retailer of nutritional supplements (2008 to 2018) Other Affiliations/Experience/Information • Over 30 years of experience leading consumer products and retail businesses • Former member of the boards of directors of numerous private companies • 2019 National Association of Corporate Directors Directorship 100 Honoree Education • B.A. in International Relations from the University of Wisconsin-Milwaukee • M.B.A. from Marquette University
Independent
Director since: November 2017
Term ends: 2025
Committees: NomGov (Chair)
Key qualifications:
	Consumer Products
	Retail/Beauty
	Corporate Governance
	Brand/Marketing
	Operations
	Public Company Boards
	Senior Leadership
	M&A/Strategy



We believe Ms. Pritchard’s extensive leadership experience in the retail and beauty industries provides her with the qualifications and skills to serve as a member of our Board.


			18			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

About Our Board

Membership and Key Attributes, Skills, and Experiences

committee memberships

name

independent

age

years

on board

audit

comp

nomgov

Tarang Amin— Chairman

9.4

Tiffany Daniele

1.2

Member

Lori Keith

3.0

Member

Lauren Cooks Levitan

6.9

Chair

Kenny Mitchell

2.7

Member

Beth Pritchard— Lead Independent Director

5.7

Chair

Gayle Tait

0.7

Maureen Watson

7.9

Member

Richard Wolford

8.9

Chair

Percentage/Average

89%

5.2

Our commitment to diversity, equity and inclusion starts at the top with a highly skilled and diverse Board. We believe diversity on our Board is important because a variety of points of view improves the quality of dialogue, contributes to a more effective decision-making process, enhances overall culture and ultimately increases our capacity for long-term growth. We are proud to be one of only four public companies in the U.S. (out of nearly 4,200 public companies) with a Board of Directors that is at least two-thirds women and at least one-third diverse. (1)

89 %

Independent

67 %

Women

33 %

Diverse

5.2 years

Average Tenure

57 years

Average Age



	1	of only	4
public companies in the U.S. with a board of directors that has at least...

		&



(1)			Source: FactSet, March 2023.


2023 Proxy Statement			19

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Currently, 89% of our Board self-identifies as a member of a diverse gender, racial, ethnic or underrepresented group. Our directors self-identify as follows:


	percentage of directors
Alaska Native or Native American	—
Asian	22	%
Black or African American	11	%
Native Hawaiian or Other Pacific Islander	—
Hispanic or LatinX	—
White	67	%
Male	33	%
Female	67	%

Our directors bring a broad set of skills and experiences to our Board . Listed below are certain skills and experiences that we consider important for our directors to possess in light of our current business. Each director is asked to self-identify such director’s skills and experiences but those identified are not an exhaustive list of all skills and experiences that are required for the Board’s effective oversight nor an exhaustive list of all skills that each director offers e.l.f. Beauty. For example, each Board member has experience in, or currently oversees, one or more ESG areas, including with respect to corporate governance, sustainability and environmental matters and human capital management matters, and we believe it is important for our Board to oversee ESG holistically. We are currently in the process of determining the appropriate standard for ESG expertise and it is our intention to include ESG-specific skills in our skills matrix next year.

name

consumer products

retail/beauty

financial/accounting

corporate governance

brand/marketing

tech/

digital media

operations

public company boards

senior leadership

m&a/strategy

cyber-security

Tarang Amin

Tiffany Daniele

Lori Keith

Lauren Cooks Levitan

Kenny Mitchell

Beth Pritchard

Gayle Tait

Maureen Watson

Richard Wolford

78%

67%

56%

100%

56%

33%

100%

67%

22%

Director Independence

All of our current directors, except Mr. Amin, are independent under applicable New York Stock Exchange (“NYSE”) listing standards, making our Board 89% independent.

Our Board has affirmatively determined that Ms. Daniele, Ms. Keith, Ms. Cooks Levitan, Mr. Mitchell, Ms. Pritchard, Ms. Tait, Ms. Watson and Mr. Wolford each qualifies as an independent director under applicable NYSE listing standards. Mr. Amin is not considered independent because he is the Chief Executive Officer of e.l.f. Beauty. The Board also previously affirmatively determined that Kirk Perry, who resigned from the Board effective November 4, 2022, qualified as an independent director under applicable NYSE listing standards during the period of his service in FY 2023.


			20			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

NYSE’s independent director definition includes a series of objective tests, including that the director is not, and has not been within the last three years, one of our employees and that neither the director nor any of his or her family members has engaged in various types of business dealings with us. In addition, as required by NYSE listing standards, our Board has made an affirmative determination as to each independent director (including Mr. Perry during the period of his service in FY 2023) that he or she has no material relationship with e.l.f. Beauty (either directly or as a partner, stockholder or officer of an organization that has a relationship with us). In making these determinations, our Board considered ownership of our common stock by each director and reviewed and discussed information provided by each director with regard to that director’s business and personal activities and relationships as they may relate to e.l.f. Beauty and our management.

There are no family relationships among any of our directors or executive officers.

The Role and Responsibilities of our Board

Our Board represents our stockholders’ interests and is responsible for furthering the long-term success and value of e.l.f. Beauty, consistent with our Board’s fiduciary duties to our stockholders. Our Board has responsibility for establishing broad corporate policies, setting strategic direction and overseeing management, which is responsible for the day-to-day operations of e.l.f. Beauty.

In fulfilling this role, each director must exercise his or her good faith business judgment in the best interests of e.l.f. Beauty and our stockholders. We are committed to conducting our business in accordance with ethical business principles. Integrity and ethical behavior are core values of e.l.f. Beauty. Our Board provides the best example of these values and will reinforce their importance at appropriate times.

Our Board oversees the risk management process, while management oversees and manages risk on a daily basis. Our executive team provides regular reports to our Board on areas of material risk to e.l.f. Beauty, including operational, financial, legal, regulatory and strategic risks. In addition, as part of its review of operational risk, our Board reviews cybersecurity risks facing e.l.f. Beauty, including the potential for breaches of our key information technology systems and the potential for breaches of our systems and processes relating to the protection of consumer and employee confidential information.

While our Board is ultimately responsible for risk oversight, each of our Board committees assists in fulfilling these oversight responsibilities. Their specific areas of responsibility are:

• Audit Committee. The Audit Committee oversees management of risks relating to financial and internal controls. The Audit Committee also aids in the review of cybersecurity risks facing e.l.f. Beauty.

• Compensation Committee . The Compensation Committee oversees the management of risks relating to the compensation of executive officers and employees.

• Nominating and Corporate Governance Committee . The Nominating and Corporate Governance Committee oversees the management of risks related to the effectiveness of our Board, including succession planning for our Board, our overall governance and structure, and ESG matters.


2023 Proxy Statement			21

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

To facilitate our Board’s oversight of our risk management process, the chair of each committee reports (or delegates to another committee member or to our General Counsel to report) on its activities to our full Board, which enables our Board and its committees to coordinate the risk oversight role and keep informed of any developments impacting our risk profile.

How Our Board is Organized

Our Board currently consists of nine directors, with three classes of directors designated as Class I, Class II and Class III. Each class of directors serves a staggered three-year term. At each annual meeting of stockholders, directors of the class whose term is expiring are elected for a term of three years. Our directors are currently classified as follows:

class I

term ends

class II

term ends

class III

term ends

Kenny Mitchell

2023

Tiffany Daniele

2024

Tarang Amin

2025

Gayle Tait

2023

Lauren Cooks Levitan

2024

Lori Keith

2025

Maureen Watson

2023

Richard Wolford

2024

Beth Pritchard

2025


			22			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Board Leadership


name			position
Tarang Amin			Chairman
Lauren Cooks Levitan			Chair of the Compensation Committee
Beth Pritchard			Lead Independent Director and Chair of the Nominating and Corporate Governance Committee
Richard Wolford			Chair of the Audit Committee

Our governance framework provides our Board with the discretion and flexibility to make determinations as needed to provide appropriate leadership for our Board. In making these determinations, our Board considers many factors, including the specific needs of the business and what is in the best interests of e.l.f. Beauty and our stockholders.

Our Board believes that our current Board leadership structure provides an effective balance between strong management leadership and appropriate safeguards and oversight by our independent directors.

Our Board encourages all directors to play an active role in overseeing our business. The non-management directors meet in executive session without management directors or management present on a regularly scheduled basis. These meetings allow non-management directors to discuss issues of importance to e.l.f. Beauty, including the business and affairs of e.l.f. Beauty as well as matters concerning management, without any member of management present.

Chairman . Mr. Amin, our Chief Executive Officer, currently serves as our Chairman. Our Board believes that having Mr. Amin serve as Chairman and Chief Executive Officer is important to our short- and long-term success as it provides certain synergies and efficiencies that enhance the functioning of our Board and, importantly, allows our Board to most effectively execute its role in overseeing business strategy.

As the director closest to our business, Mr. Amin is best able to identify many of the business issues that require the attention of our Board and, as Chairman, can best focus our directors’ attention on the most critical business matters. Further, in our Board’s experience, having Mr. Amin serve as both Chairman and Chief Executive Officer allows for timely and unfiltered communication with our Board on these critical business issues.

Lead Independent Director . When the roles of Chair of our Board and Chief Executive Officer are combined or the Chair is not an independent director (as defined under the NYSE listing standards), our independent directors appoint an independent director to serve as the Lead Independent Director. Ms. Pritchard currently serves as our Lead Independent Director.

Our Board believes that having a Lead Independent Director helps to ensure sufficient independence in Board leadership and provide effective independent functioning of our Board in its oversight and governance responsibilities. The Lead Independent Director performs the functions and duties provided in our Lead Independent Director Guidelines and as otherwise may be requested by our Board. Our Lead Independent Director Guidelines are periodically reviewed and updated by our Board and the Nominating and Corporate Governance Committee. A copy of our Lead Independent Director Guidelines is available on our investor relations website at investor.elfbeauty.com/corporate-governance/governance-guidelines.


2023 Proxy Statement			23

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Committee Chairs . Each of the Audit Committee, the Compensation Committee and the Nominating and Corporate Governance Committee is led by a chair that is an independent director.

Below is a summary of the key responsibilities of our Board leadership positions:


role									key responsibilities

Chairman									• Presides over meetings of our Board.

									• Sets the agendas and schedules for Board meetings in consultation with our Lead Independent Director.

									• Consults and advises our Board and its committees on the business and affairs of e.l.f. Beauty.

									• Performs such other duties as may be assigned by our Board.


Chief Executive Officer									• In charge of the daily affairs of e.l.f. Beauty, subject to the overall direction and supervision of our Board and its committees and subject to such powers as reserved by our Board.


Lead Independent Director									• Together with the Chairman and management, develops and approves Board meeting agendas and meeting schedules.

									• Provides to our Board supplemental materials or information as advisable.

									• Presides at executive sessions of the independent directors.

									• Facilitates discussion and open dialogue among the independent directors.

									• Serves as a liaison between the Chairman and management and the independent directors.

									• Communicates to the Chairman and management, as appropriate, any decisions reached, suggestions, views or concerns expressed by independent directors.

									• In appropriate circumstances and in conjunction with our Board, makes himself or herself available for consultation and communication with our major stockholders.

									• Provides the Chairman with feedback and counsel concerning the Chairman’s interactions with our Board.

									• Performs such functions and duties set forth in the Lead Independent Director Guidelines.


Committee Chairs									• Preside over committee meetings.

									• Set the agenda and schedules for committee meetings.

									• Regularly report to the full Board on committee activities.


			24			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Board Committees

Our Board currently has three standing committees: the Audit Committee, the Compensation Committee and the Nominating and Corporate Governance Committee. The primary responsibilities (and other details) of each committee are described below. These committees play a critical role in our governance and strategy, and each committee has access to management and the authority to retain independent advisers as it deems appropriate.

Each committee operates pursuant to a written charter, each of which is available on our investor relations website at investor.elfbeauty.com/corporate-governance/board-committees . Each committee reviews and assesses its charter at least annually and recommends changes to our Board to reflect the evolving role of the committee.

Audit Committee

Current members:

Independent (1) :

lll

3 out of 3

Four meetings held in FY 2023.

Richard Wolford (Chair)

Tiffany Daniele (2)

Financially Literate (3) :

lll

3 out of 3

Lori Keith

The Audit Committee Report is on page 79 .

(1)

Each member of the Audit Committee meets the independence requirements of SEC regulations and applicable NYSE listing standards.

(2)

Designated as an “audit committee financial expert” by our Board within the meaning of SEC regulations.

(3)

Per NYSE’s financial literacy requirements.

Primary responsibilities:

• Appoints, compensates, retains and oversees the work of our independent auditors.

• Oversees and evaluates the scope of the external and internal audit reviews and results.

• Assesses the qualification and independence of our independent auditors.

• Reviews and discusses with management our periodic reports and earnings releases.

• Oversees and reviews our financial and accounting controls and processes.

• As appropriate, initiates inquiries into aspects of our internal accounting controls and financial affairs.

Compensation Committee

Current members:

Independent (1) :

2 out of 2

Four meetings held in FY 2023.

Lauren Cooks Levitan (Chair)

Kenny Mitchell

The Compensation Committee Report is on page 60 .

(1)

Each member of the Compensation Committee meets the independence requirements of SEC regulations, the regulations of the Internal Revenue Code of 1986 (the “Internal Revenue Code”) and applicable NYSE listing standards.

Primary responsibilities:

• Reviews and sets the compensation for our executive officers.

• Reviews and makes recommendations to our Board regarding compensation for our directors.

• Reviews and approves all employment, severance and change in control arrangements with our executive officers.

• Reviews and approves our incentive-compensation and equity-based compensation plans.

The Compensation Committee has the authority to retain consultants and advisers as it may deem appropriate in its sole discretion and has the sole authority to approve related fees and other engagement terms.

For additional information regarding the Compensation Committee, see under the heading “ Executive Compensation—Compensation Discussion and Analysis—Compensation Setting Process .”


2023 Proxy Statement			25

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Nominating and Corporate Governance Committee

Current members:

Independent (1) :

lll

3 out of 3

Three meetings held in FY 2023.

Beth Pritchard (Chair)

Lori Keith

Maureen Watson

(1)

Each member of the Nominating and Corporate Governance Committee meets the independence requirements of applicable NYSE listing standards.

Primary responsibilities:

• Oversees our corporate governance policies and ESG program and policies.

• Makes recommendations regarding candidates for our Board and Board committees.

• Oversees the evaluation of our Board.

• Makes recommendations regarding governance matters.

How our Directors are Selected

Sources for Candidates

è
è
è

In Depth Review by the
Nominating and Corporate Governance Committee

è
è
è

Nomination/Appointment/Election

Directors

Management

Stockholders

Search firms

Candidate qualifications

Current Board composition

Independence and potential conflicts

Diversity

Recommend slate of nominees

êêê

Full Board review and approval

êêê

Nomination/appointment/election

Director Suggestions from our Board

The Nominating and Corporate Governance Committee is responsible for reviewing with our full Board, on an annual basis, the appropriate characteristics, skills, and experience required for our Board as a whole and the individual directors. In evaluating the suitability of individual candidates for our Board (both new candidates and current directors), the Nominating and Corporate Governance Committee and our Board consider many factors, including the following:


• personal and professional integrity						• conflicts of interest

• ethics and values						• experience as a board member or executive officer of another publicly held company

• experience in corporate management, such as serving as an officer or former officer
						• diversity of expertise and experience in substantive matters pertaining to our business relative to other Board members

• practical and mature business judgment

• experience in the industry in which we operate

Our Board evaluates each individual in the context of our Board as a whole, with the objective of assembling a group of directors that can best maximize the success of our business and represent our stockholders’ interests through the exercise of sound judgment using its depth in these various areas.


			26			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

While our Board does not have a specific diversity policy regarding Board composition, our Board is committed to diversity, equity and inclusion, and the Nominating and Corporate Governance Committee considers diversity in all forms as it evaluates Board composition and potential new directors. In addition, the Nominating and Corporate Governance Committee also considers potential candidates’ experience in attracting, developing and retaining qualified personnel and fostering a corporate culture that reflects our values and encourages diversity, equity and inclusion.

In November 2022, Boardspan Inc., an independent director search firm engaged by the Nominating and Corporate Governance Committee, completed its efforts in supporting the successful recruitment of Ms. Tait to our Board.

Director Suggestions from our Stockholders

In addition to candidates identified through its own internal processes, the Nominating and Corporate Governance Committee will evaluate candidates for director that are suggested by any stockholder.

In order for the Nominating and Corporate Governance Committee to consider a stockholder suggestion, the stockholder must submit proof of e.l.f. Beauty stock ownership and submit an explanation of the reasons why the stockholder believes the candidate is qualified for service on our Board. To fully evaluate the candidate, the Nominating and Corporate Governance Committee may request the stockholder provide additional information regarding the suggested candidate.

The Nominating and Corporate Governance Committee evaluates candidates suggested by stockholders using the same principles and methodologies as it uses to evaluate other candidates (including candidates identified by our Board or our executive team).

There is no set deadline or timing for a stockholder to suggest a candidate for our Board. Stockholder suggestions for nominees for director should be submitted in writing to:

e.l.f. Beauty, Inc.
ATTN: Corporate Secretary
570 10th Street
Oakland, California 94607

The procedures described above are meant to establish an additional means by which stockholders can contribute to our process for identifying and evaluating candidates for our Board and are not meant to replace or limit stockholders’ general nomination rights, as discussed below, in any way.

Stockholder Director Nomination Right

Any stockholder may nominate a candidate or candidates for election to our Board at an annual meeting of stockholders if the stockholder complies with the advance notice, information and consent provisions contained in our bylaws, which are briefly described below.

To nominate a candidate, a stockholder must submit a detailed resume of the candidate and an explanation of the reasons why the stockholder believes the candidate is qualified to serve on our Board. The stockholder must also provide other information about the candidate that would be required by the SEC rules to be included in a proxy statement.

In addition, the stockholder must include the consent of the candidate with respect to the candidate’s nomination and commitment to serve if elected, and describe any relationships, arrangements or undertakings between the stockholder and


2023 Proxy Statement			27

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

the candidate regarding the nomination or otherwise. The stockholder must also submit a director questionnaire and an agreement completed by each candidate (forms of which must be requested from us), and the stockholder must provide any other information required by our bylaws. The stockholder must also submit proof of ownership of our common stock.

If a stockholder wishes to nominate one or more persons for election to our Board at the 2024 annual meeting of stockholders, we must receive notice of the nomination between April 26, 2024 and May 26, 2024 according to our bylaws. However, if the date of the 2024 annual meeting of stockholders is more than 30 days before or more than 60 days after August 24, 2024, notice must be received not later than the 90th day prior to the date of the 2024 annual meeting of stockholders or, if later, the 10th day following the day on which public disclosure of the date of the 2024 annual meeting of stockholders is first made. In addition to satisfying the foregoing requirements under our bylaws, to comply with the universal proxy rules, stockholders who intend to solicit proxies in support of director nominees other than our nominees must provide notice that sets forth the information required by Rule 14a-19 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”).

Stockholder director nominations must be submitted in writing to:

e.l.f. Beauty, Inc.

ATTN: Corporate Secretary

570 10th Street

Oakland, California 94607

We did not receive notice of any director nominations from our stockholders for the 2023 annual meeting.

How our Directors are Evaluated

Our Board is committed to continual corporate governance improvement. Our Board, and each committee, conducts an annual self-evaluation to review and assess its overall effectiveness, including with respect to strategic oversight, board structure and operation, interaction with and evaluation of management, governance policies, and committee structure and composition. As appropriate, these assessments may result in updates or changes to our practices as well as commitments to continue existing practices that our directors believe contribute positively to the effective functioning of our Board and committees.

Meeting Attendance

Our Board meets at least quarterly each year, and special meetings may be held as permitted by our bylaws. Committee meetings are held at such times as the committee may determine, with the goal of meeting at least quarterly each year. Directors are expected to attend and participate in Board meetings and applicable committee meetings, and spend the time needed and meet as frequently as necessary to properly discharge their responsibilities.

During FY 2023, our Board held five meetings. Each director, for the portion of FY 2023 that the director was a member of our Board or a particular committee, as applicable, attended at least 75% of the aggregate of the total number of meetings of our Board held during FY 2023 and the total number of meetings held during FY 2023 by all committees of our Board on which that director served.


			28			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Although we do not have a policy with regard to directors’ attendance at the annual meetings of stockholders, all directors are encouraged to attend the annual meeting of stockholders. Each director that was on our Board on the date of the 2022 annual meeting of stockholders attended the 2022 annual meeting of stockholders.

How our Directors are Paid

Non-Employee Director Compensation Program

We compensate our non-employee directors for their service on our Board in accordance with our Non-Employee Director Compensation Program. We also reimburse all directors for their reasonable business expenses incurred in connection with their activities as directors.

Our Non-Employee Director Compensation Program in effect for FY 2023 provided for the following compensation to our non-employee directors:


retainer		cash (1)		stock award (2)	total
Annual Retainer		$	45,000	$140,000	$	185,000
Lead Independent Director Retainer		$	20,000	—	$	20,000
Audit Committee Chairperson Retainer		$	15,000	—	$	15,000
Audit Committee Member Retainer		$	7,500	—	$	7,500
Compensation Committee Chairperson Retainer		$	10,000	—	$	10,000
Compensation Committee Member Retainer		$	5,000	—	$	5,000
Nominating and Corporate Governance Committee Chairperson Retainer		$	6,000	—	$	6,000
Nominating and Corporate Governance Committee Member Retainer		$	3,000	—	$	3,000

(1)	The cash portion is paid on a quarterly basis, based on a “Board term” (which runs from annual meeting of stockholders to annual meeting of stockholders). If a director does not serve as a non-employee director for the entire quarter, the cash portion of the retainer will be pro-rated based on the portion of the quarter that director served as a non-employee director. Prior to January 1 of any year, a non-employee director may elect to receive all of his or her cash retainers for the following year in the form of time-vesting restricted stock units (“RSUs”), which are granted on the date of the annual meeting of stockholders and vest on the same schedule as the RSU portion of the annual retainer as described in footnote 2.
(2)	Payable in time-vesting RSUs. The actual number of RSUs granted to a non-employee director is calculated by dividing the dollar amount of the award by the closing trading price of our common stock on the date of grant. The dollar amount of the award is pro-rated for new non-employee directors. The RSU portion of the annual retainer is granted on the date of each annual meeting of stockholders, or for new non-employee directors, on the date of appointment, and vests in full on the earlier of (i) the first anniversary of the grant date or (ii) immediately prior to the next annual meeting of stockholders after the grant date, subject to the director continuing to serve as a non-employee director through the vesting date. All RSUs granted to our non-employee directors pursuant to the Non-Employee Director Compensation Program vest fully immediately prior to the occurrence of a change in control (as defined in our 2016 Equity Incentive Award Plan).


2023 Proxy Statement			29

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Director Compensation Table

The following table shows the compensation earned by or paid to our non-employee directors for their service in FY 2023. All dollar amounts are rounded to the nearest whole dollar amount.


name		fees earned or paid in cash	stock awards (1)	total
Tiffany Daniele (2)		$43,846	$172,945	$	216,791
Lori Keith (3)		$70,315	$139,966	$	210,281
Lauren Cooks Levitan (4)		$53,516	$139,966	$	193,482
Kenny Mitchell (3)		$50,010	$139,966	$	189,976
Richelle Parham (5)		$ 8,654	–	$	8,654
Kirk Perry (3)(6)		–	–	–
Beth Pritchard		$71,000	$139,966	$	210,966
Gayle Tait (3)(7)		$18,297	$112,358	$	130,655
Maureen Watson (3)		$48,013	$139,966	$	187,979
Richard Wolford (3)		$59,996	$139,966	$	199,962

(1)	Represents the grant date fair value of annual RSUs granted to the director, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. For a discussion of the valuation of these awards, see Notes to Consolidated Financial Statements at Note 14 in the 2023 Annual Report. These amounts do not reflect the amount the director has actually realized or will realize from the awards upon the vesting of the granted RSUs or the sale of the shares underlying the granted RSUs.
(2)	Ms. Daniele was appointed to our Board on May 31, 2022 and, as such, received a pro-rated equity award for the FY 2022 Board term (measured as the date of the 2021 annual meeting to date of the 2022 annual meeting) in addition to her equity award for the FY 2023 Board term (measured as the date of the 2022 annual meeting to the date of the 2023 annual meeting).
(3)	Elected to receive RSUs in lieu of cash for the FY 2023 Board term. The RSUs received in lieu of cash for the FY 2023 Board term were granted on August 25, 2022 (the date of the 2022 annual meeting). The grant date fair value of such RSUs, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions based on the assumptions described in footnote 1, is included in the “fees earned or paid in cash” column. $4,066 of the amount shown for Ms. Keith in the “fees earned or paid in cash” column represents the incremental compensation paid to Ms. Keith in cash as a result of her appointment to the Audit Committee during the FY 2023 Board term.
(4)	$3,049 of the amount shown for Ms. Cooks Levitan in the “fees earned or paid in cash” column represents the incremental compensation paid to Ms. Cooks Levitan in cash as a result of her appointment the chair of the Compensation Committee during the FY 2023 Board term.
(5)	Ms. Parham resigned from our Board effective May 31, 2022 and, as such, did not receive an equity grant for the FY 2023 Board term (measured as of the date of the 2022 annual meeting to the date of the 2023 annual meeting).
(6)	Mr. Perry resigned from our Board effective November 4, 2022 and, as such, forfeited his equity award for the FY 2023 Board term (measured as of the date of the 2022 annual meeting to the date of the 2023 annual meeting), including the RSUs received in lieu of cash for the FY 2023 Board term.
(7)	Ms. Tait was appointed to our Board effective November 4, 2022 and, as such, received a pro-rated equity award for the FY 2023 Board term.


			30			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

The following table shows the number of unexercised stock options and RSUs held by our non-employee directors as of March 31, 2023.


name		unexercised stock options	RSUs (1)
Tiffany Daniele		—	3,644
Lori Keith		—	4,894
Lauren Cooks Levitan		—	3,644
Kenny Mitchell		—	4,946
Richelle Parham (2)		—	—
Kirk Perry (3)		—	—
Beth Pritchard		—	3,644
Gayle Tait		—	2,310
Maureen Watson		17,875	4,894
Richard Wolford		34,500	5,206

(1)	100% of the RSUs will vest on the date of the 2023 annual meeting, subject to the director’s continued service through such date.
(2)	Ms. Parham resigned from the Board effective May 31, 2022.
(3)	Mr. Perry resigned from the Board effective November 4, 2022 and, as such, forfeited his FY 2023 equity award.

How You can Communicate with our Board

e.l.f. Beauty and our Board welcome open communication with stockholders and appreciate input that advances our goal of enhancing stockholder value. We engage regularly with our stockholders and encourage anyone, including our stockholders, to contact our Board or individual directors about corporate governance or matters related to our Board or e.l.f. Beauty. Individuals may send written communications to our Board, committees of our Board or individual directors by mailing those communications to our Corporate Secretary at:

e.l.f. Beauty, Inc.

ATTN: Corporate Secretary

570 10th Street

Oakland, California 94607

Depending on the subject matter, our Corporate Secretary will:

• forward the communication to the director or directors to whom it is addressed;

• attempt to handle the inquiry directly, for example when the request is for information about e.l.f. Beauty or is a stock-related matter; or

• not forward the communication if it is primarily commercial in nature or if it relates to an improper or irrelevant topic.

At each Board meeting, a member of management presents a summary of all communications received since the last meeting that were not forwarded to our Board or the director or directors to whom they were addressed. A member of management also makes those communications available to our Board upon request.


2023 Proxy Statement			31

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

OUR COMPANY

Our Executive Officers

The following is a list of our executive officers and their respective ages, positions and brief biographies as of the date of this Proxy Statement.


Tarang Amin Chief Executive Officer and President
Age: 58			Current Role • Mr. Amin has served as our Chief Executive Officer since January 2014 and as our President since March 2019. More Information • For more information about Mr. Amin, see under the heading “ Our Board of Directors—Continuing Directors .”


Mandy Fields Senior Vice President and Chief Financial Officer
Age: 42			Current Role • Ms. Fields has served as our Senior Vice President and Chief Financial Officer since April 2019. Select Prior Experience • Chief Financial Officer of BevMo!, a retailer of alcoholic beverages, from June 2016 to March 2019 • Vice President of Finance and Analytics at Albertsons Companies, a grocery company, from July 2015 to June 2016 Education • B.S. in Finance from Indiana University of Bloomington’s Kelley School of Business


			32			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Josh Franks Senior Vice President, Operations
Age: 45			Current Role • Mr. Franks has served as our Senior Vice President, Operations since January 2020. Select Prior Experience • Senior Vice President, Operations and Supply Chain, at Lyrical Foods (d/b/a Kite-Hill), a plant-based, dairy-free packaged food manufacturer, from July 2018 to December 2019 • Vice President, Operations and Supply Chain, at Raybern Foods, a packaged food manufacturer, from April 2014 to March 2018 Education • B.S. in Business Administration, Operations Management, and Supply Chain Management from North Carolina State University


Jennie Laar Senior Vice President and Chief Commercial Officer
Age: 54			Current Role • Ms. Laar has served as our Senior Vice President and Chief Commercial Officer since May 2022. Select Prior Experience • Senior Vice President, Global Wholesale at Forma Brands, a beauty brand incubator, from December 2020 to April 2022 • Vice President, Global Wholesale at Forma Brands from April 2017 to December 2020 • Vice President, Sales & Merchandising at Bare Escentuals, a global beauty company, from February 2013 to April 2017 Education • B.A. in Modern European Studies from Nottingham Trent University


2023 Proxy Statement			33

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Kory Marchisotto Senior Vice President and Chief Marketing Officer
Age: 47			Current Role • Ms. Marchisotto has served as our Senior Vice President and Chief Marketing Officer since February 2019. Select Prior Experience • Senior Vice President, Marketing for bareMinerals, a brand of Shiseido Americas Corporation (TYO: 4911), a global beauty company, from 2016 to 2018 • Senior Vice President of Marketing, Beauty Prestige Group (from 2015 to 2016) and Vice President of Marketing, Beauty Prestige Group (from 2011 to 2015) at Shiseido Americas Corporation Education • Masters of Professional Studies, Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology • B.B.A. in Marketing from Pace University’s Lubin School of Business


Scott Milsten Senior Vice President, General Counsel, Chief People Officer, and Corp. Sec.
Age: 53			Current Role • Mr. Milsten has served as our Senior Vice President, General Counsel, and Corporate Secretary since January 2014 and as our Chief People Officer since August 2016. Select Prior Experience • Senior Vice President, General Counsel, and Corporate Secretary at Schiff Nutrition (until its acquisition, NYSE: SHF) from July 2011 to January 2013, when it was acquired • Senior Vice President, General Counsel, and Corporate Secretary of Celera Corporation, a health-care diagnostics company (until its acquisition, NASDAQ: CRA), from August 2009 to June 2011, when it was acquired. Education • B.A. in English from Duke University • J.D. from University of Pennsylvania Law School


			34			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Our Team, Culture and Commitments



Encourage Self Expression	Empower Others	Embody Our Ethics

We celebrate diversity and make the best of beauty accessible.	We provide equal opportunities for growth and success.	We do the right thing for all people, the planet and furry and finned friends.

Encourage Self Expression: Promoting a Culture of Diversity, Equity and Inclusion


our commitment to diversity and equality is infinite. We believe in a world where everyone can own their beauty, without compromise.						We are deeply committed to diversity, equity and inclusion (“DEI”) as exemplified by the diversity of both our Board and our employee base. We are proud to be one of only four public companies in the U.S. (out of nearly 4,200 public companies) with a Board of Directors that is at least two-thirds women and at least one-third diverse. We’re also proud that our employee base, which is over

70% women, over 40% diverse and over 65% millennial and Gen Z, is representative of the young, diverse communities we serve.* We are committed to ensuring that diversity—including but not limited to gender, race, sexual orientation, national origin, ability and age—is represented across our entire team. We promote DEI at all levels of our workforce, and our senior leadership team owns and is responsible for our DEI initiatives and programs.

*Employee demographic figures based on our full-time employees as of March 31, 2023. Diversity percentage excludes our employees outside of the United States.


2023 Proxy Statement			35

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

The following table provides certain statistics of our Board and our team as of March 31, 2023. For information about our Board diversity, age, tenure and skills, see under the heading “ Our Board of Directors—About our Board .”


		board of directors		senior leadership (1)		all employees (2)
Gender
Female		67	%	57	%	74	%
Male		33	%	43	%	26	%
Age
Gen Z and Millennial		—		—		68	%
All other		100	%	100	%	32	%
Race/Ethnicity
Black or African American		11	%	14	%	4	%
Hispanic or Latinx		—		—		15	%
Asian		22	%	29	%	17	%
Native American		—		—		—
Two or more races		—		—		5	%
White		67	%	57	%	59	%

(1)	Senior Leadership includes our executive officers and the Vice President, General Manager of our China operations.
(2)	Employee demographic figured based on our full-time employees as of March 31, 2023. Race/ethnicity percentages exclude our employees outside of the United States.

We believe that to drive change, there must be continuous education, learning and sharing. We are committed to providing DEI programs and initiatives that go beyond what is legally required of our company. We regularly host education events for our employees to lean into cultural moments such as Black History Month; International Women’s Month; Asian American and Pacific Islander Heritage Month; Lesbian, Gay, Bisexual, Transgender and Queer Pride Month; and LatinX Heritage Month.

Empower Others: Supporting the Full Potential of our Employees

Employee Pay and Benefits

Our talented employees are at the core of our business strategy. We place a high priority on attracting, recruiting, developing and retaining diverse global talent. Our benefits and programs are designed to support the total well-being and promote the full potential of our employees.

Our continued investments in our people and culture have positioned us as an employer of choice both in the beauty industry and our local communities. In FY 2023, we were recognized on Newsweek’s list of "America's 100 Most Loved Workplaces for 2022” as well as Forbes’ list of “America’s Best Mid-Sized Companies.”

With regards to compensation, we take a “one-team” approach. All full-time employees receive a base salary, are bonus eligible under the same bonus plan tied to our financial performance and receive an equity award in e.l.f. Beauty stock. We are one of the few public beauty companies, if not the only, that grants equity on an annual basis to every employee—strongly aligning our team with the long-term interests of our stockholders. We believe this approach, which applies across all employee levels and geographies, is unique in the beauty industry and contributes to our success in hiring and retaining top talent and driving business results.


			36			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

In the United States, where over 70% of our workforce is located, the benefits for our full-time employees include, among other things:

• financial benefits including competitive compensation as well as retirement savings plans and commuter benefits;

• healthcare benefits including flexible spending accounts, disability and life insurance—all of which begin on day 1 of employment;

• family support and flexibility benefits including up to 20 weeks of gender-neutral parental leave for the birth or adoption of a child as well as the placement of a foster child, as well as fertility and adoption support;

• wellness and time off programs including an employee assistance program, access to wellness coaches and flexible time off;

• community impact programs including employee donation matching programs and paid time off for volunteering;

• education and career development programs including tuition reimbursement, high performance teamwork coaching, as well as ongoing learning and training opportunities; and

• other benefits, such as “Pawternity Leave” for the adoption of a shelter animal.

Outside of the United States, we provide similarly competitive benefit packages to those offered to our United States employees and tailored to market-specific practices.

Employee Satisfaction

We closely monitor the status of our employees’ well-being, development and overall satisfaction. Engagement is a key factor we look to because it measures our team’s connection and commitment to both e.l.f. Beauty and our vision, mission and values. In April 2023, we conducted our third annual benchmarked engagement survey of all employees. All employees were offered an opportunity to participate, and 86% of our employees submitted a response. Our employee engagement results this year hit record highs—relative to prior surveys and to consumer industry benchmarks. Our overall engagement score this year was 91%—19 percentage points above the industry benchmark and two percentage points above our survey the previous year.


2023 Proxy Statement			37

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

The survey was conducted through a platform service delivered by Culture Amp, and the responses were analyzed against Culture Amp’s Consumer Goods & Services 2023 Benchmark, which includes survey results from a minimum of 20 companies and 20,000 employees at organizations that are direct-to-consumer and produce and sell various products and services.

The engagement survey results were as follows:


	e.l.f. Beauty		consumer goods and services 2023 benchmark		difference (percentage points)
Employee Engagement	91	%	72	%	+19%
Questions that determine employee engagement
I would recommend my company as a great place to work	97	%	83	%	+14%
My company motivates me to go beyond what I would in a similar role elsewhere	92	%	70	%	+22%
I am proud to work for my company	98	%	86	%	+12%
I rarely think about looking for a job at another company	81	%	56	%	+25%
I see myself working at my company in two years’ time	88	%	65	%	+23%

Embody our Ethics: Doing the Right Thing for All People, the Planet and our Furry and Finned Friends

All People

We proudly support human rights and individual expression and freedom. As such, we treat all employees with respect, regardless of age, gender, ethnicity, religion, abilities or sexual orientation. We also expect our suppliers and partners to observe these principles when providing products and services to us.

We are proud to be the first company in the beauty industry to have a third-party manufacturing facility Fair Trade Certified™. A Fair Trade Certified™ seal on a product signifies that it was made according to rigorous fair trade standards that promote sustainable livelihoods and safe working conditions for facility employees, protection of the environment and transparent supply chains. Our first third-party manufacturing facility in China was Fair Trade Certified™ in August 2022, and we have since achieved certification for three other facilities. We are currently seeking certification for additional facilities. To achieve certification, facilities are required to pass thorough audits and demonstrate adherence to over 100 compliance criteria that cover social responsibility, environmental responsibility, empowerment and economic development. Facilities must pass a re-certification annually, which includes plans for continuous improvement. Each time a consumer buys one of our Fair Trade Certified™ products, e.l.f. Beauty makes a contribution to the facility workers who made the product for use in improving their communities.


			38			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

The Planet

We are committed to minimizing our environmental impact while providing our consumers with premium-quality beauty products. Product packaging represents a meaningful portion of our environmental footprint, driving our continued focus to further reduce this impact. Our packaging sustainability strategy is grounded in three principles:

• Packaging footprint reduction . We are proud to have eliminated over one million pounds of packaging waste since the inception of “Project Unicorn.” Project Unicorn was launched in 2019 to elevate e.l.f. Cosmetics’ product assortment, presentation, and navigation on-shelf, and resulted in a significant streamlining in our product packaging footprint. The elimination of packaging waste was achieved by removing secondary cartons, vacuum formed trays and paper insert cards, slimming down secondary packaging and designing a patented approach to display product on shelf.

• Sustainably sourced packaging . Our initial focus is the use of Forest Stewardship Council ("FSC")-certified paper for our products that use paper cartons. FSC certification is a globally recognized standard that ensures that products come from responsibly managed forests that provide environmental, social and economic benefits. We have set a goal for our paper cartons to be 100% FSC-certified across all of our brands by the end of the year ending March 31, 2025, as compared to 23% of our paper cartons being FSC-certified in FY 2023.

• Recyclable and reusable packaging . We have projects underway to increase the percentage of our packaging that is recyclable, refillable, reusable or made from recycled materials.

We are committed to monitoring our overall environmental impact, including measuring greenhouse gas emissions. In FY 2023, we made progress in reducing our environmental impact by establishing and achieving our science-based targets for Scope 1 and 2 emissions through the Science Based Targets Initiative. As part of our efforts to continue to increase transparency and disclosure for our environmental footprint, we plan to submit our first annual CDP Climate Change questionnaire in 2023.

Our Furry and Finned Friends

We are proud to be a 100% cruelty-free company. We do not conduct or tolerate any tests on animals, nor do we use any ingredients that are tested on animals in any of our products. We are double certified as "cruelty-free" across our brands.

Each of our brands is certified by People for the Ethical Treatment of Animals ("PETA") as “Global Animal Test-Free,” a credential given to companies and brands who have verified that their own facilities and their suppliers do not conduct, commission, pay for or allow any tests on animals for their ingredients or finished products.

Each of our brands has also been certified by the Leaping Bunny Program. Companies with this credential certify that no animal testing was conducted on materials or formulations at any stages of product development, in addition to recommitting to the program annually and being open to third-party audits.


2023 Proxy Statement			39

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Certain Relationships and Related Party Transactions

Policy and Procedures

The Audit Committee has adopted a written policy regarding transactions between e.l.f. Beauty and our executive officers, directors, nominees for election as a director, beneficial owners of more than 5% of our common stock, and any affiliates or members of the immediate family of any of the foregoing. We refer to these individuals and entities as “related parties” and these relationships generally as “related party transactions.”

Any request for us to enter into a related party transaction in which the amount involved exceeds $120,000 and a related party would have a direct or indirect interest must first be presented to the Audit Committee for review, consideration and approval. The Audit Committee reviews all the relevant facts and circumstances of each related party transaction, including if the transaction is on terms comparable to those that could be obtained in arm’s length dealings with an unrelated third party and the extent of the related party’s interest in the transaction, and considers any conflicts of interest and corporate opportunity provisions of our Code of Business Conduct and Ethics.

Related Party Transactions during the Year

The following is a description of related party transactions entered into during FY 2023 in which the amount involved exceeds $120,000 and a related party would have a direct or indirect interest:

• we paid compensation to our directors and executive officers in FY 2023. See under the heading “ Our Board of Directors—How our Directors are Paid ” for information regarding compensation paid to our directors and under the heading “ Executive Compensation ” for information regarding compensation paid to our executive officers.

Rule 10b5-1 Plans

Each of our executive officers have adopted written plans, known as Rule 10b5-1 plans, in which they have contracted with a broker to buy or sell shares of our common stock on a periodic basis. Under a Rule 10b5-1 plan, a broker executes trades pursuant to parameters established by the individual when entering into the Rule 10b5-1 plan, without further direction from them. The individual may amend or terminate the Rule 10b5-1 plan in specified circumstances.

Corporate Governance Materials

Our Corporate Governance Guidelines are intended to provide a set of flexible guidelines for the effective functioning of our Board, including director qualifications and responsibilities, management succession and Board committees. Our Corporate Governance Guidelines are reviewed regularly and revised as necessary or appropriate in response to changing regulatory requirements, evolving best practices and other considerations. A copy of our Corporate Governance Guidelines is available on our investor relations website at investor.elfbeauty.com/corporate-governance/governance-guidelines .

In addition to our Corporate Governance Guidelines, we have adopted a Code of Business Conduct and Ethics for our directors, officers, and employees, including our principal executive officer, principal financial officer and principal accounting officer. Our Code of Business Conduct and Ethics is designed to help directors and employees resolve ethical and compliance issues encountered in the business environment. We will make any legally required disclosures regarding amendments to, or waivers of, our Code of Business Conduct and Ethics on our investor relations website. A copy of our Code of Business Conduct and Ethics is available on our investor relations website at investor.elfbeauty.com/corporate-governance/code-of-business-conduct-ethics.


			40			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

EXECUTIVE COMPENSATION


Proposal 2:			Advisory Vote to Approve Compensation Paid to our Named Executive Officers
þ FOR			Our Board unanimously recommends a vote “FOR” the approval, on an advisory basis, of the compensation paid to our named executive officers. Our Board believes our executive compensation program aligns the interests of our executive officers with the long-term interests of our stockholders and, consistent with our pay-for-performance culture, rewards our executive officers when we achieve our short- and long-term strategic and financial goals.

What am I Voting On?

At the 2020 annual meeting of stockholders, our stockholders expressed a preference to hold future advisory (non-binding) votes on the compensation of our named executive officers on an annual basis. Consistent with that vote, stockholders are being asked to indicate their support, on an advisory (non-binding) basis, for the compensation paid to our named executive officers for FY 2023 as described in this Proxy Statement by casting a vote “FOR” the following resolution:

“RESOLVED, that the compensation paid to e.l.f. Beauty, Inc.’s named executive officers for FY 2023, as disclosed pursuant to Item 402 of Regulation S-K, including the compensation discussion and analysis, compensation tables, and narrative discussion, is hereby APPROVED.”

This vote is not intended to address any specific item of compensation, but rather the overall compensation paid to our named executive officers and the philosophy, policies and practices described in this Proxy Statement.

Stockholders should review the information under the heading “ Executive Compensation—Compensation Discussion and Analysis ” and the tables and narrative discussion under the heading “ Executive Compensation—Executive Compensation Tables .” Our Board and the Compensation Committee believe that the policies and procedures discussed in the following sections are effective in achieving our goals and have contributed to our recent and long-term success.

Because the vote is advisory, it is not binding on our Board or e.l.f. Beauty. Nevertheless, the views expressed by our stockholders, whether through this vote or otherwise, are important to management and our Board and, accordingly, our Board and the Compensation Committee intend to consider the results of this vote in making determinations in the future regarding executive compensation arrangements.

What is the Required Vote?

The compensation of our named executive officers for FY 2023 will be approved, on an advisory basis, by a majority of votes cast (meaning the number of shares voted “For” must exceed the number of shares voted “Against” in order for this proposal to be approved). Abstentions and broker non-votes are not considered votes cast for this proposal and will have no effect on the vote for this proposal.


2023 Proxy Statement			41

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Compensation Discussion and Analysis

The compensation discussion and analysis (the “CD&A”) provides information with respect to compensation paid to our named executive officers for FY 2023.

The compensation provided to our named executive officers in FY 2023 is discussed in detail in the CD&A and in the tables under the heading “ Executive Compensation—Executive Compensation Tables .”

The CD&A is organized into the following sections:


			•			Named Executive Officers , starting on page 42 ;

			•			Executive Summary , starting on page 43 ;

			•			Compensation Philosophy, Objectives, and Design , starting on page 46 ;

			•			Compensation Setting Process , starting on page 47 ;

			•			Compensation Program Components , starting on page 49 ; and

			•			Other Compensation Information , starting on page 56 .

Named Executive Officers

Our named executive officers for FY 2023 were as follows:


			name						position
			Tarang Amin						Chairman, Chief Executive Officer, President, and Director
			Mandy Fields						Senior Vice President and Chief Financial Officer
			Josh Franks						Senior Vice President, Operations
			Kory Marchisotto						Senior Vice President and Chief Marketing Officer
			Scott Milsten						Senior Vice President, General Counsel, Chief People Officer, and Corporate Secretary

For biographical information regarding our named executive officers, see under the heading “ Our Company—Our Executive Officers .”


			42			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Executive Summary

FY 2023 Performance Highlights

$ 579 million

$ 62 million

$ 92 million

$ 117 million

Net Sales

Net Income

Adjusted Net Income (1)

Adjusted EBITDA (2)

+48 %

$ 1.11

+103 %

+56 %

Growth

Earnings Per Share

Growth

9.5 %

+270

# 1

market share (3)

basis points (3)

favorite teen brand (4)



(1)			See Annex A for a reconciliation of net income to Adjusted Net Income.
(2)			See Annex A for a reconciliation of net income to Adjusted EBITDA.
(3)			According to Nielsen xAOC 12 weeks ending March 25, 2023.
(4)			According to the Piper Sandler Semi-Annual Taking Stock With Teens® Survey, Spring 2023.

Strong Financial Results

Our results for the fiscal year ended March 31, 2023 (“FY 2023”) underscore the power of the e.l.f. brand and the world class team at e.l.f. Beauty. In FY 2023, we grew net sales by 48%, delivered $62 million in net income and grew Adjusted EBITDA by 56%. We delivered over $500 million in net sales for the first time in FY 2023, with Q4 marking our seventeenth consecutive quarter of net sales growth.

Continued Progress Against our Five Strategic Imperatives

In FY 2023, we continued to focus on executing our five strategic imperatives to create long-term value for our stockholders. See under the heading “ Introduction—Highlights from FY 2023—Continued Progress Against our Five Strategic Imperatives ” for additional information.

Furthering our Environmental, Social and Governance Commitment and Initiatives

Consistent with our values and commitments, we took a number of steps in FY 2023 to further our ESG journey. We enhanced our ESG policies and disclosure, improved the diversity of our Board with the addition of Ms. Tait, advanced our responsible sourcing initiatives, reduced our carbon footprint, achieved recognition for our human capital investments and donated 3% of prior year profits to drive positive impact in our communities. See under the heading “ Introduction—Highlights from FY 2023—Furthering our Environmental, Social and Governance Commitment and Initiatives ” for additional information. Also see under the heading “ Our Board of Directors—About our Board ” and under the heading “ Our Company—Our Team, Culture, and Values ” for additional information regarding our Board, our Company and our team as it relates to ESG matters.


2023 Proxy Statement			43

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

FY 2023 Executive Compensation Highlights

No increase in base salaries

Cash incentive compensation tied solely to profitability

Majority of
compensation is variable, at-risk, and in equity

Equity awards split 50% performance-based and 50% time-based

Performance-based equity awards tied to long-term financial metrics with 3-year cliff vesting

Our executive compensation program is designed to directly tie the compensation paid to our executive officers to our performance and align the interests of our executive officers with the interests of our stockholders. Accordingly, in FY 2023, we continued to limit the cash component of, and emphasize the equity component of, our named executive officers’ total compensation. In FY 2023, all named executive officers received 50% of their equity awards of the target equity compensation level (based on target achievement of performance goals) in the form of performance-based restricted stock units (“PSUs”) tied to (i) our net sales and Adjusted EBITDA performance measured over a three-year performance period (April 1, 2022–March 31, 2025) and (ii) market share performance for our e.l.f. Cosmetics brand over the same three-year performance period. To maximize retention, the PSUs granted in FY 2023 (the “FY 2023 PSUs”) have a single, cliff vest following the end of the three-year performance period based on our financial and market-share performance during the three-year performance period .

Highlights of our compensation-related decisions in FY 2023 include the following:

• No increases to base salaries . We maintained the existing base salary for each of our named executive officers. We have never increased the base salaries of our named executive officers, which for Mr. Amin and Mr. Milsten remain the same as in their respective new hire offers in 2014 and for Ms. Fields, Ms. Marchisotto, and Mr. Franks remain the same as in their respective new hire offers in 2019 and 2020.

• Annual cash incentives tied to financial performance . We continued to tie our annual cash incentive compensation solely to our profitability. Consistent with previous years where the Compensation Committee has not altered or changed annual cash incentive compensation program goals, we made no changes to our FY 2023 annual cash incentive compensation plan target following its initial approval by the Compensation Committee in May 2022.

• Emphasis on equity compensation . We continued to provide the majority of target compensation opportunity awarded to our named executive officers in the form of equity to instill an ownership culture, align the interests of our named executive officers with the interests of our stockholders and support long-term retention.

• Maintain a significant percentage of equity granted to our named executive officers in the form of performance-based equity . We continued our practice of granting PSUs to all named executive officers to closely align their compensation with our strong pay-for-performance culture and focus on motivating the delivery of substantial and sustainable value to stockholders. In FY 2023, we kept the percentage of PSUs at 50% of the target equity compensation level (based on target achievement of performance goals) for all named executive officers with the remaining equity compensation being time-based restricted stock units (“RSUs”).


			44			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

• FY 2023 PSUs tied to three-year financial performance with cliff vesting . The FY 2023 PSUs are tied to achievement of net sales and Adjusted EBITDA compound annual growth rate targets measured over a three-year performance period, with a potential uplift in the event of achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the same three-year performance period. The FY 2023 PSUs will vest in a single installment, subject to continued service and solely to the extent earned, upon the Compensation Committee’s certification of our achievement of the targets following the three-year performance period. We believe this three-year cliff vesting helps to retain our named executive officers through the completion of the performance period and incentivizes long-term performance.

The compensation paid to our named executive officers for FY 2023 is discussed in more detail in the sections of the CD&A that follow.

The Compensation Committee’s Continued Engagement with Stockholders


At the 2022 annual meeting of stockholders, approximately 97% of the votes cast (excluding abstentions and broker non votes) by our stockholders approved, on an advisory basis, the compensation paid to our named executive officers for our fiscal year						97% of votes cast by stockholders approved FY 2022 Say-on-Pay
ended March 31, 2022 (“FY 2022”). We attribute this high approval percentage to, among other things, the continued progression of our compensation practices, our enhanced proxy statement disclosure and the Compensation Committee’s continued engagement with our stockholders regarding our executive compensation programs.

Following a well-received outreach program conducted by the Compensation Committee in FY 2022, we reached out again in FY 2023 to obtain our stockholders’ insights on our executive compensation program. During this outreach, we spoke to 38 of our stockholders comprising over 60% of our actively managed shares outstanding.

The principal feedback we received from our stockholders during these meetings indicated broad support from our stockholders regarding our executive compensation program (as well as our unique company-wide compensation program that provides equity to every employee and includes all employees on the same annual cash incentive compensation program).

Below is a summary of the principal suggestion regarding our executive compensation program we received from our stockholders during these meetings and the change made by the Compensation Committee for our FY 2023 executive compensation program in response to this suggestion. We believe this change is beneficial to the creation of sustained long-term stockholder value.


What We Heard	è	What We Did

Include a market share/comparative metric as a performance metric in the PSUs for executives.		We re-introduced market share gain as a performance metric for the FY 2023 PSUs.


2023 Proxy Statement			45

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Compensation Philosophy, Objectives and Design

Attract and Retain Talent

Align with Stockholders

Pay-for-Performance

Attract, motivate, and retain highly talented and experienced executive officers who drive our success.

Align our executive officers’ incentives with the long-term interests of our stockholders.

Reward our executive officers for their performance and motivate them to achieve our short-term and long-term strategic and financial goals.

We design our executive compensation program based on a pay-for-performance philosophy. We believe our executive officers should be rewarded when we achieve our short-term and long-term strategic and financial goals, since these accomplishments are designed to align with stockholder interests.

We achieve our compensation objectives through an executive compensation program that:

• provides a competitive total pay opportunity that enables us to compete effectively for executive talent with large legacy consumer products, retail and beauty companies, as well as with high growth technology and digital companies in the San Francisco Bay Area;

• emphasizes pay-for-performance by delivering a majority of our executive officers’ compensation only upon the achievement of our short-term and long-term strategic and financial goals, which are designed to deliver responsible and sustainable stockholder value growth; and

• provides strong alignment with our stockholders, with a significant majority of the target compensation opportunity for our executive officers delivered in the form of equity awards.

The Compensation Committee is also committed to effective compensation governance. Below is a summary of our key compensation governance practices, which are designed to drive performance, mitigate undue risk and align the interests of our executive officers and other employees with the interests of our stockholders:


What We Do

ü			We believe in pay-for-performance. The majority of our executive officers’ pay is variable and at-risk.


ü			We heavily weight total compensation toward equity compensation and in FY 2023 issued 50% of our equity compensation (based on target achievement of performance goals) in the form of performance-based equity to align our executive officers’ and our stockholders’ interests.


ü			Our annual cash incentives are based solely on financial performance.


ü			We hold annual “say-on-pay” advisory votes.


ü			We maintain mandatory stock ownership requirements for our executive officers.


ü			We maintain a compensation recovery (clawback) policy in the event of misconduct that results in a financial restatement or material misstatement of financial calculations or information that would have significantly reduced incentive compensation.


ü			We engage an independent compensation consultant to advise the Compensation Committee.


			46			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


What We Don’t Do

û			We don’t provide annual salary increases or guarantee minimum cash bonuses.


û			We don’t modify our performance targets during the performance period.


û			We don’t allow for uncapped award opportunities.


û			We don’t have pension plans or executive-only benefit or retirement plans.


û			We don’t provide excise tax gross ups.


û			We don’t provide excessive perquisites to our executive officers.


û			We don’t permit hedging or pledging of our stock.

Compensation Setting Process

Roles and Responsibilities

The Compensation Committee has primary responsibility for reviewing and approving our overall compensation program, including reviewing and approving the form and amount of compensation to be paid or awarded to our executive officers, approving employment agreements with our executive officers and performing a risk assessment of our compensation program in order to strike the appropriate balance of risk and reward without encouraging excessive or inappropriate risks that would have a material adverse impact on e.l.f. Beauty. The Compensation Committee, management and our independent compensation consultants work closely in managing our executive compensation program. A summary of each of their roles and responsibilities (and other relevant information) is summarized below:


Compensation Committee

•			Reviews and approves individual executive compensation decisions, including compensation for each of our executive officers (including our Chief Executive Officer), and new hire packages and employment agreements for new executive officers.

•			Evaluates and manages our executive compensation philosophy and programs, overseeing decisions regarding specific equity-based compensation plans, programs and grants.

•			Reviews, at least annually, the selection of companies in our peer group to evaluate the competitiveness of executive officer and non-employee director compensation programs.

•			Conducts annual reviews and approves (or, if applicable, makes recommendations to our board of directors regarding the adoption and approval of) our cash-based and equity-based incentive compensation plans and arrangements for our executive officers and non-employee directors.

•			Considers stockholder feedback and all other factors to help align our executive compensation program with the interests of e.l.f. Beauty and our stockholders and long-term value creation.

•			Evaluates the independence of its outside advisers, including the compensation consultant and outside legal counsel, considering the six independence factors established by the SEC.


2023 Proxy Statement			47

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Compensation Consultants (1)

•			The Compensation Committee has engaged Aon Consulting Inc. (“Aon”), through its Human Capital Solutions division, an independent compensation consultant, to advise the Compensation Committee with respect to our overall executive compensation programs, including peer group selection and competitive market assessment, market insights and trends in executive compensation.

•			Aon reports directly to the Compensation Committee and does not provide any non-compensation related services to e.l.f. Beauty.



(1)			Based on an assessment of the six independence factors established by the SEC, the Compensation Committee determined that the engagement of Aon does not raise any conflicts of interest or similar concerns.


Management

Chief Executive Officer		Chief People Officer
•	Reviews and makes recommendations regarding the salary, short-term incentive compensation targets and other compensation for our executive officers (other than himself).	•	Assists the Compensation Committee in fulfilling its responsibilities by providing advice on compensation best practices, information regarding attrition and retention at e.l.f. Beauty, as well as information regarding employee sentiment on such matters, employee engagement and human capital management.

Peer Group

To assess the competitiveness of our executive compensation program, the Compensation Committee considers the compensation practices of peer companies reasonably similar to e.l.f. Beauty on the basis of, among other things, industry, consumer focus, revenue, market cap and geography. In consultation with Aon, the Compensation Committee, in addition to considering the factors listed in the previous sentence, selected companies that generally fell within the range of 0.5x to 2.5x of our then-current trailing twelve-month revenue and within the range of 0.3x to 3x of our then current 30-day average market capitalization.

While the peer group data is used to assess the competitiveness of our compensation program, it is only one of a number of factors used to make final pay decisions. The Compensation Committee annually reviews and approves changes to the peer group based on the recommendation of its independent compensation consultant. As part of the Compensation Committee’s periodic review of our compensation peer group, the Compensation Committee, with assistance from Aon, approved the following peer group for setting executive compensation for FY 2023:

FY 2023 peer group*

CarParts.com (1)

Movado Group

Shake Shack

Chuy’s

PetMed Express

Shutterstock

Clarus

Planet Fitness

The Lovesac Company (1)

Duluth

Revolve Group

The RealReal

Lifetime Brands

Ruth’s Hospitality Group

The Simply Good Foods Company

(1)

Added to the peer group for FY 2023.

Stamps.com was removed from the peer group as the company was acquired. Benefitfocus was removed from the peer group as the company fell outside one or more of the selection considerations and as a healthcare software company was less comparable from a business perspective.


			48			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

As compared to our FY 2023 peer group, when the peer group was adopted in January 2022 (using data from December 31, 2021), we were at the 13th percentile for trailing twelve-month revenue and at the 66th percentile for 30-day average market capitalization.

Compensation Program Components

Base Salary

Annual Cash Incentive

Long-Term Incentive

Cash

Equity

Fixed

Variable/At-risk

Provides a stable level of pay to attract and retain talent.

Rewards achievement of our annual financial goals.

Rewards creation of long-term stockholder value.

Targeted Compensation Mix

The targeted mix of our three primary compensation elements (base salary, annual cash incentive opportunity and the targeted value of long-term incentives) (1) for FY 2023 for our Chief Executive Officer and the average for our other named executive officers are as follows:



(1)			Comprised of base salary (at the annual rate in effect) for FY 2023, target annual cash incentive for FY 2023 and the targeted value of the equity awards granted in FY 2023.

Each compensation element for our named executive officers is discussed further below and set forth in more detail in the “ Summary Compensation Table ” and under the heading Executive Compensation—Executive Compensation Tables—Grants of Plan-Based Awards .”

Base Salaries

We provide base salaries as a fixed source of compensation for our executive officers, allowing them a degree of certainty with respect to their day-to-day compensation. The Compensation Committee recognizes the importance of base salaries as an element of compensation that helps to attract and retain highly qualified executive talent. The relative levels of base salary for each executive officer are designed to reflect that executive officer’s scope of responsibility and accountability to us, as well as our desire to maintain relative internal parity among our executive officers. The Compensation Committee reviews the base salaries of our executive officers on an annual basis but has never made an adjustment.


2023 Proxy Statement			49

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

FY 2023 Base Salaries

The base salaries for Mr. Amin and Mr. Milsten have not been increased in over nine years and remain the same as the base salaries set forth in their respective new hire offers in 2014.

Similarly, the base salaries for Ms. Fields and Ms. Marchisotto remain the same as the base salaries set forth in their respective new hire offers in 2019, and the base salary for Mr. Franks remains the same as in his new hire offer in 2020.

The decision to keep base salaries at the same level as provided at the time of hire was made based on our philosophy of delivering the majority of compensation through long-term equity-based compensation designed to deliver value to our executive officers only when our performance creates value for our stockholders.

The annual base salaries for FY 2023 for our named executive officers were as follows:


FY 2023 Annual Base Salaries
name									base salary
Tarang Amin									$475,000
Mandy Fields									$350,000
Josh Franks									$325,000
Kory Marchisotto									$325,000
Scott Milsten									$325,000

Annual Cash Incentive Compensation

We provide annual cash incentive compensation to motivate our executive officers to achieve our short-term financial and strategic goals. Annual cash incentive compensation is based on predetermined financial measures that are chosen by the Compensation Committee at the beginning of the fiscal year and that are aligned with our annual growth objectives as well as our long-term business plan. The financial measure performance goals for our annual cash incentive compensation are designed to be challenging.

We believe that annual cash incentive compensation:

• aligns the interests of our executive officers, e.l.f. Beauty and our stockholders;

• enables us to focus on achieving and exceeding financial goals that drive stockholder value creation;

• recognizes and rewards individuals for contributing to our success;

• attracts and retains the top talent in the industry; and

• holds our executive officers accountable.

The annual cash incentive payout for each executive officer is determined based on a formula consisting of the executive officer’s base salary, target annual cash incentive opportunity (which is set as a percentage of base salary by the Compensation Committee early in the applicable fiscal year) and a funding percentage of the annual cash incentive compensation pool based on our performance with respect to predetermined financial measures chosen by the Compensation Committee—a visual depiction of the annual cash incentive payout formula is shown below. Individual performance has not been considered when determining annual cash incentive payouts for executive officers (or any other


			50			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

employee) as we adhere to a “one team” philosophy where all employees participate equally (subject to variations in target annual cash incentive opportunity) in our successes and shortcomings.

Base
salary

Target
percentage

Funding
percentage

Annual cash incentive payout

The funding percentage of the annual cash incentive compensation pool is determined based on our performance of the predetermined financial measures chosen by the Compensation Committee.

There is a threshold funding percentage of 80% (if the threshold performance goal is achieved) and a maximum funding percentage of 200% (if the maximum performance goal is achieved or exceeded), with funding percentages corresponding on a linear basis to performance between threshold and target levels and performance between target and maximum levels. If the threshold performance is not achieved, the funding percentage is set at 0% and no annual cash incentive compensation is paid.

performance of predetermined financial measures

below threshold

threshold
goal achieved

ßà

in between goals

target
goal achieved

ßà

in between goals

maximum
goal achieved

above maximum

corresponds to a funding percentage of:

no funding

80%

81% to 99%

on a linear basis

100%

101% to 199%

on a linear basis

200%

maximum cap

funding percentage of the annual cash incentive compensation pool

The Compensation Committee reviews the target annual cash incentive opportunities of our executive officers on an annual basis.

The target annual cash incentive opportunity for Mr. Amin has not been increased in over nine years and remains the same as the target annual cash incentive opportunity in his new hire offer in 2014. The target annual cash incentive opportunity for Ms. Fields also remains the same as the target annual cash incentive opportunity in her new hire offer in 2019.

In FY 2023, the Compensation Committee increased the target annual cash incentive as a percentage of base salary under our annual cash incentive program from 40% to 50% for each of our senior vice presidents (other than Ms. Fields who already had a 50% target). The Compensation Committee made this change following its review of target annual cash incentive opportunities provided to executives at our peer group of companies and to help maintain relative internal parity among our executive officers by bringing the target annual cash incentive opportunities of all senior vice presidents to 50% of their base salaries.


2023 Proxy Statement			51

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

The target annual cash incentive opportunities for FY 2023 for our named executive officers were as follows:


FY 2023 Target Annual Cash Incentive Opportunities
name	target (% of salary)		target value
Tarang Amin	100	%	$475,000
Mandy Fields	50	%	$175,000
Josh Franks	50	%	$162,500
Kory Marchisotto	50	%	$162,500
Scott Milsten	50	%	$162,500

FY 2023 Annual Cash Incentive Compensation

In each year since going public, our annual cash incentive compensation program has been measured by our Adjusted EBITDA performance against pre-established targets. When we have performed well against the targets, our executive officers have been rewarded with annual cash incentive compensation up to 200% of target, and when we have under-performed against the targets (as in the fiscal year ended December 31, 2018), no annual cash incentive compensation has been paid.

For FY 2023, the Compensation Committee again chose Adjusted EBITDA as our annual cash incentive compensation program performance metric because it is a key measure we use to understand and evaluate our operational performance and because the Compensation Committee believes Adjusted EBITDA is an important driver of the price of our common stock, which aligns compensation for our executive officers with maximizing stockholder value. Adjusted EBITDA is a non-GAAP financial measure, and we provide a reconciliation of net income to Adjusted EBITDA in Annex A and a short definition of Adjusted EBITDA in Note Regarding Non-GAAP Financial Measures .

The Compensation Committee set the Adjusted EBITDA goals for annual cash incentive compensation in connection with the Board-approved full year FY 2023 budget, which was adopted at the beginning of the fiscal year. Specifically, the Compensation Committee set the Adjusted EBITDA bonus goals in May 2022 and, once set, the goals were not altered or changed in any way. The Compensation Committee has never altered or changed Adjusted EBITDA goals for annual cash incentive compensation.

Based on our expected business momentum in FY 2023, the Adjusted EBITDA target and maximum goals for our annual cash incentive program (as presented in the chart below) were all higher than our actual Adjusted EBITDA result of $74.7 million in FY 2022 (after funding of the FY 2022 annual cash incentive compensation pool). Given the requirement to deliver absolute year-over-year growth to achieve a 100% payout, combined with the prospect of continued disruptions from COVID-19 in consumer behavior and global supply chain challenges, the Compensation Committee believed that the Adjusted EBITDA goals were challenging and rigorous and were aligned with our objectives for FY 2023.


			52			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

The Adjusted EBITDA goals and the corresponding funding percentages for the FY 2023 annual cash incentive compensation pool were as follows:

Adjusted EBITDA Goals for FY 2023 Annual Cash Incentive Compensation

adj. EBITDA (1)

funding

percentage (2)

threshold

$72.7 million

80%

target

$77.4 million

100%

maximum

$82.4 million

200%

(1)

After funding of the annual cash incentive compensation pool. See Annex A for a reconciliation of net income to Adjusted EBITDA.

(2)

The funding percentages correspond, on a linear basis, to performance between threshold and target levels and performance between target and maximum levels.

Consistent with past practice, the FY 2023 annual cash incentive compensation pool was self-funded, meaning that our Adjusted EBITDA performance in FY 2023 needed to be sufficient to generate profit to pay the annual cash incentive payouts for FY 2023 and to generate profit for e.l.f. Beauty and its stockholders.

We achieved $117.2 million in Adjusted EBITDA in FY 2023, after funding of the annual cash incentive compensation pool. This Adjusted EBITDA performance was greater than the maximum performance goal for FY 2023 and, as such, resulted in an overall funding percentage of 200%.

The annual cash incentive payouts for FY 2023 for our named executive officers were as follows:


FY 2023 Annual Cash Incentive Payouts
name	target value	actual payout (% of target)		actual payout
Tarang Amin	$475,000	200	%	$950,000
Mandy Fields	$175,000	200	%	$350,000
Josh Franks	$162,500	200	%	$325,000
Kory Marchisotto	$162,500	200	%	$325,000
Scott Milsten	$162,500	200	%	$325,000

T he annual cash incentive payouts for FY 2023 are reported under the heading “non-equity incentive plan comp.” in the Summary Compensation Table .

Long-Term Incentive Compensation

A core principle of our executive compensation program is to deliver a significant percentage of total compensation awarded to our executive officers in the form of long-term incentive compensation. The value realized from this compensation is dependent on our financial success and the sustained performance of our common stock over the long term. This means that our executive officers are rewarded when they produce value for our stockholders. We have designed our long-term incentive compensation to motivate our executive officers to work toward objectives that we believe provide a meaningful return to our stockholders while also serving as an effective recruitment and retention tool.


2023 Proxy Statement			53

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

In determining the size of equity awards granted to any executive officer, the Compensation Committee considers a number of reference points, including:

• our performance, the executive officer’s contributions to that performance, as well as expectations for that executive officer’s future contributions to our performance;

• the competitive market compensation levels for the executive officer’s position;

• the relative mix of cash and equity, and in particular the fact that cash compensation paid to our executive officers is generally low compared to the competitive market; and

• internal parity among our executive officers.

We grant annual equity awards (RSUs and PSUs) in a consistent manner to our executive officers. For the last four years, we have granted our annual equity awards to our executive officers on June 1, the first day of the month that immediately follows the release of our year-end financial results. The Compensation Committee has determined that this methodology is prudent in that it allows for the market to process all reported public information (including initial financial guidance for the upcoming fiscal year) prior to establishing the value of annual equity awards for our executive officers. Going forward, we expect to continue this timing of annual equity awards to executive officers, and annual equity award grants for the fiscal year ending March 31, 2024 (“FY 2024”) were made on June 1, 2023.

FY 2023 Equity Awards

Consistent with its practice in FY 2022, the Compensation Committee decided to grant equity awards to all of our named executive officers in FY 2023 as follows:

• 50% of the equity awards of the target equity compensation level (based on target achievement of performance goals) in the form of time-based RSUs, which, in order to enhance retention, vest over a four-year period in four substantially equal annual installments, subject to continued service through each vesting date; and

• 50% of the equity awards of the target equity compensation level (based on target achievement of performance goals) in the form of PSUs to continue to closely align their compensation with our strong pay-for-performance culture and focus on the delivery of substantial value to our stockholders.

The FY 2023 PSUs are tied to our achievement of net sales compound annual growth rate (CAGR) (weighted 60%) and Adjusted EBITDA CAGR (weighted 40%) targets measured over a three-year performance period ending on March 31, 2025 (the “FY 2023 PSU Performance Period”), with a potential uplift in the event of achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the FY 2023 PSU Performance Period (based on applicable Nielsen xAOC data). The market share gain performance metric was reintroduced into the FY 2023 PSUs based on stockholder feedback received by the Compensation Committee during our outreach calls in calendar year 2022.


			54			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Each FY 2023 PSU represents the right to receive up to 2.25 shares of our common stock upon vesting (calculated as (i) up to two shares based on achievement of net sales CAGR and Adjusted EBITDA CAGR measured over the FY 2023 PSU Performance Period and (ii) an additional 0.25 shares based on achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the FY 2023 PSU Performance Period). The number of shares issuable upon vesting of each FY 2023 PSU is determined by the Compensation Committee as follows:

• determine the achievement of each of our net sales CAGR and Adjusted EBITDA CAGR goals;

• determine achievement of the market share goal;

• assign an achievement factor in accordance with the table below;

• multiply the achievement factor by the applicable weight (as set forth in the table below); and

• add the results together to determine the number of shares issued per vested PSU.

The FY 2023 PSUs will vest in a single installment, subject to continued service and to the extent earned, upon the Compensation Committee’s certification of our achievement following the FY 2023 PSU Performance Period. We believe this three-year cliff vesting helps to retain our executive officers through the completion of the FY 2023 PSU Performance Period and incentivize long-term performance.

FY 2023 PSU Structure

Net Sales CAGR

Adjusted EBITDA CAGR

achievement

achv. factor

weight

achievement

achv. factor

weight

Below Target

60%

Below Target

40%

Target

in between goals

1 to 2
on a linear basis

in between goals

1 to 2
on a linear basis

Maximum

Market Share Gain

achievement

achv. factor

weight

Below Target

25%

Target

FY 2023 PSU Payout Example

If the net sales CAGR performance is at target, the Adjusted EBITDA CAGR performance is at the maximum, and the market share gain performance metric performance is at target, the FY 2023 PSU payout would be 1.65 shares issued per vested PSU, calculated as follows:

Net Sales CAGR

Adjusted EBITDA CAGR

Market Share Gain

achv. factor

weight

result

achv. factor

weight

result

achv. factor

weight

result

60%

0.6

40%

0.8

25%

0.25


2023 Proxy Statement			55

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

For FY 2023, the Compensation Committee approved increases in the target equity compensation level for all of our named executive officers. In approving these adjustments, the Compensation Committee took into consideration company growth, sustained strong company performance, the significant percentage of equity in the form of PSUs and market benchmarks and perspectives on market pay levels as provided by its independent compensation consultant. Additionally, the Compensation Committee took into consideration that we have a relatively small executive team and each member is tasked with overseeing multiple departments and company initiatives.

Below is a summary of the equity awards granted to our named executive officers in FY 2023:


		FY 2023 Equity Awards
			type of award	number of awards (1)	grant date fair value (2)
Tarang Amin			PSUs	79,780	$2,099,810
			RSUs	79,780	$2,099,810
Mandy Fields			PSUs	41,790	$1,099,913
			RSUs	41,790	$1,099,913
Josh Franks			PSUs	41,790	$1,099,913
			RSUs	41,790	$1,099,913
Kory Marchisotto			PSUs	41,790	$1,099,913
			RSUs	41,790	$1,099,913
Scott Milsten			PSUs	41,790	$1,099,913
			RSUs	41,790	$1,099,913

(1)	For the FY 2023 PSUs, represents the number of shares of our common stock upon vesting at target achievement (i.e., if the target achievement for the net sales CAGR and the target achievement for the Adjusted EBITDA CAGR is achieved, but the market share gain performance metric target is not achieved).
(2)	Represents the grant date fair value of the applicable equity awards granted to the named executive officer, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. For a discussion of the valuation of these equity awards, see Notes to Consolidated Financial Statements at Note 12 in the 2023 Annual Report. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards.

For additional details regarding the equity awards made to our named executive officers during FY 2023, see under the heading “ Executive Compensation—Executive Compensation Tables—Grants of Plan-Based Awards .”

FY 2024 Equity Awards

For FY 2024, we continued to grant annual equity awards to all of our executive officers with a mix of 50% time-based vesting RSUs and 50% PSUs (based on target achievement of performance goals). The PSUs granted in FY 2024 are structured the same as the FY 2023 PSUs (with upward adjustments to all performance targets) and may be earned based on our achievement of net sales CAGR and Adjusted EBITDA CAGR targets over a three-year performance period, with a potential uplift in the event of achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the same three-year performance period.

Other Compensation Information

Employment Agreements

Each of our executive officers has an employment agreement which sets forth the terms and conditions of employment of that executive officer, including, among other things, base salary, target annual cash incentive compensation opportunity, standard employee benefit plan participation, as well as non-solicitation and confidentiality covenants.


			56			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Each employment agreement provides that the executive officer is an “at-will” employee and may be terminated at any time for any reason, subject, in certain cases, to the payment of severance benefits, which are described more fully under the heading “ Executive Compensation—Compensation Discussion and Analysis—Other Compensation Information—Post-Employment Compensation .”

Executive Stock Ownership Policy

We believe that e.l.f. Beauty and our stockholders are best served when executive officers manage the business with a long-term perspective. As such, our current executive stock ownership policy for our executive officers requires them to have a long-term equity stake in e.l.f. Beauty, align their interests with stockholders and mitigate potential compensation-related risk. The policy provides that each executive officer must hold a multiple of that executive officer’s annual base salary in our common stock as follows:


Chief Executive Officer			All Other Named Executive Officers

Each of our named executive officers has until March 31, 2026 to achieve the minimum ownership requirement. Any new or promoted executive officer has until March 31 of the fiscal year in which the fifth anniversary of that executive officer’s start date or promotion date falls to achieve the minimum ownership requirement.

If an executive officer has not satisfied the minimum ownership requirement by the compliance deadline, all shares acquired pursuant to equity awards granted to that executive officer (net of taxes and exercise costs) must be held by that executive officer until (and so long as) the minimum ownership requirement is satisfied.

In addition to shares held outright, shares underlying vested stock options (net of shares that would need to be withheld to satisfy the exercise price thereof and withholding taxes) are counted towards the minimum ownership requirement.

Compensation Recovery Policy

Our Board adopted a compensation recovery (“clawback”) policy in FY 2021 to maintain a culture of focused, diligent and responsible management that discourages conduct detrimental to our growth.

Our clawback policy allows our Board discretion to seek reimbursement with respect to incentive compensation paid or awarded to covered employees, including executive officers and other key employees subjected to the policy by our Board, upon certain events, including a material misstatement of financial calculations or information that would have significantly reduced the amount of incentive compensation or a covered employee’s fraudulent, willful or negligent misconduct that results in material noncompliance with financial reporting rules requiring an accounting restatement.

The Compensation Committee is reviewing the final rule issued by the SEC implementing the provisions of Dodd-Frank relating to recoupment of incentive-based compensation and will adopt a compliant policy by the deadline set forth in the applicable NYSE listing standard approved by the SEC.


2023 Proxy Statement			57

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Anti-Hedging/Anti-Pledging Policy

Our Insider Trading Compliance Policy prohibits our employees, executive officers, and directors from engaging in the following transactions:

• purchasing our securities on margin or holding our securities in a margin account;

• pledging our securities as collateral to secure loans;

• engaging in transactions in puts, calls or other derivative securities involving our securities; or

• entering into hedging or monetization transactions or similar arrangements (including short sales) with respect to our securities.

Retirement Plans

We maintain a 401(k) retirement savings plan for the benefit of our employees, including our executive officers, who satisfy certain eligibility requirements. Under the 401(k) plan, eligible employees may elect to defer a portion of their compensation, within the limits prescribed by the Internal Revenue Code, on a pre-tax or after-tax (i.e., Roth) basis through contributions to the 401(k) plan. We also generally make matching contributions based on the percentage of each employee’s elective deferrals, subject to a pre-determined maximum. We believe that providing a vehicle for tax-deferred retirement savings through our 401(k) plan adds to the overall desirability of our executive compensation package. See the “all other compensation” column in the Summary Compensation Table for information relating to 401(k) plan matching contributions made to our named executive officers in FY 2023.

Employee Benefits and Perquisites

All of our full-time employees (including our executive officers) are eligible to participate in our health and welfare plans, including medical, dental and vision benefits, medical flexible spending accounts, short-term and long-term disability insurance and life insurance.

In addition, pursuant to his employment agreement, we offer Mr. Amin reimbursement of up to $20,000 per year for expenses incurred by him in connection with financial planning and tax preparation assistance. For FY 2023, Mr. Amin did not seek and was not reimbursed for any such expenses. Except as noted above with respect to Mr. Amin, we do not provide our executive officers with perquisites or other personal benefits other than those which apply uniformly to all of our employees.

Post-Employment Compensation

In hiring our current executive officers, we developed compensation packages that could attract qualified candidates to fill our most critical positions, which the Compensation Committee determined required providing some protection in the event of an involuntary termination. In general, our executive officers’ employment agreements define employment as at-will and provide severance benefits upon various terminations. Any payments or benefits upon a termination are subject to a release of claims and compliance with restrictive covenants, and we do not provide Section 280G gross-up payments.

Each executive officer’s employment agreement provides that if his or her employment is terminated (i) by e.l.f. Beauty for reasons other than death, disability or “cause” (as defined in each employment agreement), or (ii) by the executive officer for “good reason” (as defined in each employment agreement), then, in addition to any accrued but unpaid base


			58			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

salary and paid time off and such employee benefits, if any, to which the executive officer or his or her eligible dependents may be entitled under our employee benefit plans or programs, and reimbursement for reasonable business expenses, each as would have been payable through the date of termination and any unpaid annual cash incentive earned for a previously completed fiscal year, he or she will be entitled to receive:

• an amount equal to his or her base salary (except that Mr. Amin will be entitled to two times his base salary), payable in installments;

• continued COBRA coverage for the executive officer and his or her eligible dependents for a period of up to 12 months (except that Mr. Amin and Mr. Milsten, who each commenced employment prior to our current post-employment benefits practices, are entitled to 18 months); and

• pro-rated annual cash incentive payout based on actual performance for the fiscal year in which termination occurs, provided that the executive officer has been employed for at least six months of such fiscal year.

If an executive officer’s employment is terminated due to death or disability, each executive officer’s employment agreement provides that he or she will be eligible to receive a pro-rated annual cash incentive payout based on actual performance for the fiscal year in which termination occurs.

In the event of an executive officer’s termination of employment by us without “cause” or by the executive officer for “good reason,” in each case, within 12 months following a change in control, (i) each time-vesting equity award granted on or after our initial public offering in 2016 held by the executive officer will vest in full, (ii) the FY 2022 PSUs and the FY 2023 PSUs will accelerate in full, and (iii) the executive officer will also be entitled to the benefits described above.

All such severance payments and benefits are contingent upon each executive officer’s compliance with certain confidentiality and other provisions as set forth in his or her respective employment agreement, and the execution of a general release of claims in favor of e.l.f. Beauty.

For additional details regarding the severance and change in control arrangements in effect as of March 31, 2023 for our named executive officers, see under the heading “ Executive Compensation Tables—Potential Payments upon Termination or Change in Control—Estimated Potential Payments upon Termination or Change in Control .”

Accounting and Tax Deductibility Treatment

The accounting impact of our compensation programs and the tax deductibility of our compensation programs (including pursuant to section 162(m) of the Internal Revenue Code (“Section 162(m)”)) are each one of many factors that are considered in determining the size and structure of our programs as we strive to make our compensation programs reasonable and in the best interests of our stockholders. Special rules limit the deductibility of compensation paid to our Chief Executive Officer and other “covered employees” as determined under Section 162(m) and applicable guidance. Under Section 162(m), any compensation over $1 million paid to any of the covered employees in any single year is not tax deductible by us. The Compensation Committee is mindful of the benefit to us of the full deductibility of compensation, but the Compensation Committee believes that it should not be constrained by the requirements of Section 162(m) where those requirements would impair flexibility in compensating our executive officers in a manner that would best promote our corporate objectives of attracting and retaining top tier executive talent.


2023 Proxy Statement			59

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Compensation Committee Report

The Compensation Committee is comprised of independent directors as required by the listing standards of the NYSE and the SEC rules. At the time of approval of this report, the members of the Compensation Committee are Ms. Lauren Cooks Levitan and Mr. Kenny Mitchell. The Compensation Committee operates pursuant to a written charter adopted by the Board.

The Compensation Committee has reviewed and discussed with management the compensation discussion and analysis contained in this proxy statement. Based on this review and discussion, the Compensation Committee has recommended to the Board that the compensation discussion and analysis be included in this proxy statement and incorporated into e.l.f. Beauty’s Annual Report on Form 10-K for the fiscal year ended March 31, 2023.

COMPENSATION COMMITTEE

Lauren Cooks Levitan, Chair

Kenny Mitchell

The report of the Compensation Committee will not be deemed to be “soliciting material” or to otherwise be considered “filed” with the SEC, nor shall such information be incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that e.l.f. Beauty specifically incorporates it by reference into that filing.


			60			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Executive Compensation Tables

Summary Compensation Table

The following table presents information regarding the compensation awarded to, earned by or paid to our named executive officers during FY 2023, FY 2022 and FY 2021. Dollar amounts are rounded to the nearest whole dollar amount.


name and principal position		year	salary		bonus	stock awards (1)(2)(3)	option awards (1)	non-equity incentive plan comp.	all other comp. (4)		total
Tarang Amin Chairman, Chief Executive Officer, and President		2023	$	475,000	—	$4,199,619	—	$950,000	$	9,500	$5,634,119
		2022	$	475,000	—	$3,799,697	—	$950,000	$	9,500	$5,234,197
		2021	$	475,000	—	$3,999,900	—	$950,000	$	24,019	$5,448,919
Mandy Fields SVP and Chief Financial Officer		2023	$	350,000	—	$2,199,826	—	$350,000	$	7,000	$2,906,826
		2022	$	350,000	—	$1,499,808	—	$350,000	$	7,000	$2,206,808
		2021	$	350,000	—	$1,199,971	—	$350,000	$	6,192	$1,906,163
Josh Franks SVP, Operations		2023	$	325,000	—	$2,199,826	—	$325,000	$	6,500	$2,856,326
		2022	$	325,000	—	$1,499,808	—	$260,000	$	8,000	$2,092,808
		2021	$	325,000	—	$ 269,675	—	$260,000	$	4,250	$ 858,925
Kory Marchisotto SVP and Chief Marketing Officer		2023	$	325,000	—	$2,199,826	—	$325,000	$	6,500	$2,856,326
		2022	$	325,000	—	$1,499,808	—	$260,000	$	6,500	$2,091,308
		2021	$	325,000	—	$1,199,971	—	$260,000	$	6,450	$1,791,421
Scott Milsten SVP, General Counsel, Chief People Officer, and Corporate Secretary		2023	$	325,000	—	$2,199,826	—	$325,000	$	6,500	$2,856,326
		2022	$	325,000	—	$1,499,808	—	$260,000	$	6,500	$2,091,308
		2021	$	325,000	—	$1,374,840	—	$260,000	$	5,188	$1,965,028

(1)	Represents the grant date fair value of the applicable equity awards granted to the named executive officer in the year indicated, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. For a discussion of the valuation of these equity awards, see Notes to Consolidated Financial Statements at Note 12 in the 2023 Annual Report. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards.
(2)	50% of the value reported for all named executive officers in FY 2023 is attributable to PSUs based on attainment of the performance goals at the target level of performance as of the grant date. Assuming attainment of the performance goals at the maximum level of performance, the value of the FY 2023 PSUs as of the grant date for Mr. Amin is $4,724,572 and for each other named executive officer is $2,474,804. See under the heading “ Executive Compensation—Executive Compensation Tables—Grants of Plan-Based Awards ” for additional details regarding the vesting of these equity awards.
(3)	Mr. Franks commenced employment with us in the fourth quarter of FY 2020 and received his new hire grant in FY 2020. As such, his stock award in FY 2021 was pro-rated to account for his employment commencement date.
(4)	For FY 2023, represents the amount of matching contributions made by e.l.f. Beauty under our 401(k) plan.


2023 Proxy Statement			61

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Grants of Plan-Based Awards

The following table presents information regarding all plan-based awards granted to our named executive officers during FY 2023. The equity awards shown in the following table are also reported under the heading “ Executive Compensation—Executive Compensation Tables—Outstanding Equity Awards at Fiscal Year-End .” Dollar amounts are rounded to the nearest whole dollar.


			estimated future payout under non-equity incentive plan awards (1)			estimated future payout under equity incentive plan awards 2)			all other stock awards: number of shares of stock or units (3)	grant date fair value of stock and option awards (4)
name		grant date	threshold	target	maximum	threshold (#)	target (#)	maximum (#)
Tarang Amin		—	$380,000	$475,000	$950,000	—	—	—	—	—
		6/1/2020 (4)	—	—	—	—	79,780	179,505	—	$2,099,810
		6/1/2020 (5)	—	—	—	—	—	—	79,780	$2,099,810
Mandy Fields		—	$140,000	$175,000	$350,000	—	—	—	—	—
		6/1/2020 (4)	—	—	—	—	41,790	94,028	—	$1,099,913
		6/1/2020 (5)	—	—	—		—	—	41,790	$1,099,913
Josh Franks		—	$130,000	$162,500	$325,000	—	—	—	—	—
		6/1/2020 (4)	—	—	—	—	41,790	94,028	—	$1,099,913
		6/1/2020 (5)	—	—	—	—	—	—	41,790	$1,099,913
Kory Marchisotto			$130,000	$162,500	$325,000	—	—	—	—	—
		6/1/2020 (4)	—	—	—	—	41,790	94,028	—	$1,099,913
		6/1/2020 (5)	—	—	—	—	—	—	41,790	$1,099,913
Scott Milsten		—	$130,000	$162,500	$325,000	—	—	—	—	—
		6/1/2020 (4)	—	—	—	—	41,790	94,028.00	—	$1,099,913
		6/1/2020 (5)	—	—	—	—	—	—	41,790	$1,099,913

(1)	Amounts shown in these columns represent the range of possible cash payouts for each named executive officer with respect to annual cash incentive compensation for FY 2023, as determined by the Compensation Committee for FY 2023. For more information, see under the heading “ Executive Compensation—Compensation Discussion and Analysis—Compensation Program Components—Annual Cash Incentive Compensation .”
(2)	All awards shown in these columns are PSUs, which vest subject to the achievement of net sales CAGR (weighted 60%) and Adjusted EBITDA CAGR (weighted 40%) targets measured over a three-year performance period ending on March 31, 2025, with a potential uplift in the event of achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the same three-year performance period. The PSUs vest in a single installment, subject to continued service and to the extent earned, upon the Compensation Committee’s certification of our achievement following the three-year performance period.
(3)	All awards shown in this column are time-based RSUs, which vest over a four-year period in four substantially equal annual installments, subject to continued service through each vesting date.
(4)	Represents the grant date fair value of the applicable equity awards granted to the named executive officer in the year indicated, calculated in accordance with FASB ASC Topic 718 for stock-based compensation transactions, disregarding the effects of estimated forfeitures. The PSUs were valued based on attainment of the performance goals at the target level of performance as of the grant date. For a discussion of the valuation of these equity awards, see Notes to Consolidated Financial Statements at Note 12 in the 2023 Annual Report. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards.


			62			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Outstanding Equity Awards at Fiscal Year-End

The following table presents information regarding outstanding equity awards held by our named executive officers as of March 31, 2023. Dollar amounts, except exercise prices, are rounded to the nearest whole dollar.


			option awards					stock awards
name		grant date	number of securities underlying unexercised options exercisable	number of securities underlying unexercised options unexercisable	equity incentive plan awards: number of securities underlying unexercised unearned options	option exercise price	option expiration date	number of shares or units of stock that have not vested	market value of shares or units that have not vested (1)	equity incentive plan awards: number of unearned shares, units or other rights that have not vested	equity incentive plan awards: market or payout value of unearned shares, units or other rights that have not vested (1)
Tarang Amin		1/31/2014 (1)	238,440	—	—	$ 1.84	1/31/2024	—	—	—	—
		9/21/2016 (1)	328,037	—	—	$17.00	9/21/2026	—	—	—	—
		2/14/2017 (1)	213,000	—	—	$26.84	2/14/2027	—	—	—	—
		3/1/2018 (1)	252,000	—	—	$18.43	3/1/2028	—	—	—	—
		6/1/2020 (2)	—	—	—	—	—	59,700	$4,916,295	—	—
		6/1/2021 (3)	—	—	—	—	—	—	—	137,820	$11,349,477
		6/1/2021 (2)	—	—	—	—	—	51,682	$4,256,013	—	—
		6/1/2022 (4)	—	—	—	—	—	—	—	179,505	$14,782,237
		6/1/2022 (2)	—	—	—	—	—	79,780	$6,569,883	—	—
Mandy Fields		4/22/2019 (2)	—	20,940	—	$12.22	4/22/2029	32,732	$2,695,480	—	—
		6/1/2020 (2)	—	—	—	—	—	26,864	$2,212,250	—	—
		6/1/2021 (3)	—	—	—	—	—	—	—	54,400	$ 4,479,840
		6/1/2021 (2)	—	—	—	—	—	20,400	$1,679,940	—	—
		6/1/2022 (4)	—	—	—	—	—	—	—	94,028	$ 7,743,165
		6/1/2022 (2)	—	—	—	—	—	41,790	$3,441,407	—	—
Josh Franks		1/2/2020 (2)	—	14,700	—	$15.70	1/2/2030	15,925	$1,311,424	—	—
		6/1/2020 (2)	—	—	—	—	—	6,040	$ 497,394	—	—
		6/1/2021 (3)	—	—	—	—	—	—	—	54,400	$ 4,479,840
		6/1/2021 (2)	—	—	—	—	—	20,400	$1,679,940	—	—
		6/1/2022 (4)	—	—	—	—	—	—	—	94,028	$ 7,743,165
		6/1/2022 (2)	—	—	—	—	—	41,790	$3,441,407	—	—
Kory Marchisotto		6/1/2020 (2)	—	—	—	—	—	26,864	$2,212,250	—	—
		6/1/2021 (3)	—	—	—	—	—	—	—	54,400	$ 4,479,840
		6/1/2021 (2)	—	—	—	—	—	20,400	$1,679,940	—	—
		6/1/2022 (4)	—	—	—	—	—	—	—	94,028	$ 7,743,165
		6/1/2022 (2)	—	—	—	—	—	41,790	$3,441,407	—	—
Scott Milsten		8/12/2015	18,000	—	—	$ 1.84	8/12/2025	—	—	—	—
		9/21/2016	97,281	—	—	$17.00	9/21/2026	—	—	—	—
		2/14/2017	48,300	—	—	$26.84	2/14/2027	—	—	—	—
		3/1/2018	72,000	—	—	$18.43	3/1/2028	—	—	—	—
		6/1/2020 (2)	—	—	—	—	—	30,780	$2,534,733	—	—
		6/1/2021 (3)	—	—	—	—	—	—	—	54,400	$ 4,479,840
		6/1/2021 (2)	—	—	—	—	—	20,400	$1,679,940	—	—
		6/1/2022 (4)	—	—	—	—	—	—	—	94,028	$ 7,743,165
		6/1/2022 (2)	—	—	—	—	—	41,790	$3,441,407	—	—

(1)	Represents the market value of stock awards as of March 31, 2023, based on the closing price of our common stock on that date of $82.35 per share (as reported on the NYSE).
(2)	Except as otherwise indicated, the stock options, RSUs, and shares of restricted stock, as applicable, vest over a four-year period in four substantially equal annual installments, subject to continued service through the applicable vesting date. Ms. Fields’ restricted stock award granted on April 22, 2019 vests on the first four anniversaries of June 3, 2019.


2023 Proxy Statement			63

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


(3)			The PSUs granted in FY 2022 (the “FY 2022 PSUs”) vest subject to achievement of net sales CAGR (weighted 60%) and Adjusted EBITDA CAGR (weighted 40%) targets measured over a three-year performance period ending on March 31, 2024, with a potential uplift in the event both goals are achieved at maximum and we achieve an additional target for Adjusted EBITDA margin expansion. The FY 2022 PSUs vest in a single installment, subject to continued service and to the extent earned, upon the Compensation Committee’s certification of our achievement following the three-year performance period. The amounts shown assume achievement at maximum level with the potential uplift.
(4)			The FY 2023 PSUs vest subject to achievement of net sales CAGR (weighted 60%) and Adjusted EBITDA CAGR (weighted 40%) targets measured over a three-year performance period ending on March 31, 2025, with a potential uplift in the event of achievement of a market share gain performance metric for our e.l.f. Cosmetics brand over the same three-year performance period. The FY 2023 PSUs vest in a single installment, subject to continued service and to the extent earned, upon the Compensation Committee’s certification of our achievement following the three-year performance period. The amounts shown assume achievement at maximum level with the potential uplift.

Stock Option Exercises and Stock Vested

The following table presents information regarding stock options that were exercised and RSUs, PSUs, restricted stock and restricted stock with performance-based vesting conditions (“PSAs”) that vested with respect to our named executive officers during FY 2023. Dollar amounts are rounded to the nearest whole dollar.


		option awards		stock awards
name		number of shares acquired on exercise	value realized on exercise (1)	number of shares acquired on vesting	value realized on vesting (2)
Tarang Amin		338,448	$16,145,026	227,010	$8,872,570
Mandy Fields		20,940	$ 510,401	70,875	$1,503,118
Josh Franks		44,100	$ 2,489,125	29,765	$1,561,670
Kory Marchisotto		86,325	$ 3,616,154	69,993	$3,366,875
Scott Milsten		127,139	$ 7,693,683	77,300	$3,690,359

(1)	The value realized equals the difference between the closing trading price of our common stock on the date of exercise and the exercise price of the underlying options multiplied by the number of stock options exercised.
(2)	The value realized equals the closing trading price of our common stock on the vesting date multiplied by the number of PSAs, PSUs, RSUs or shares of restricted stock, as applicable, that vested.

Pension Benefits

We do not have any defined benefit pension plans for our executive officers.

Non-Qualified Deferred Compensation

We do not offer any non-qualified deferred compensation plans for our executive officers.

Potential Payments upon Termination or Change in Control

Severance Upon Termination Absent a Change in Control

Each named executive officer’s employment agreement provides that if his or her employment is terminated (i) by e.l.f. Beauty for reasons other than death, disability or “cause” (as defined in each employment agreement), or (ii) by the named executive officer for “good reason” (as defined in each employment agreement) (a “qualifying termination absent a change in control”), then, in addition to any accrued but unpaid base salary and paid time off and such employee benefits, if any, to which the named executive officer or his or her eligible dependents may be entitled under our employee benefit plans or programs, and reimbursement for reasonable business expenses, each as would have been payable through the date of termination and any unpaid annual cash incentive earned for a previously completed fiscal year, he or she will be entitled to receive:


			64			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

• an amount equal to his or her base salary (except that Mr. Amin will be entitled to two times his base salary), payable in installments;

• continued COBRA coverage for the named executive officer and his or her eligible dependents for a period of up to 12 months (except that Mr. Amin and Mr. Milsten, who each commenced employment prior to our current post-employment benefits practices, are entitled to 18 months); and

• pro-rated annual cash incentive payout based on actual performance for the fiscal year in which termination occurs, provided that the named executive officer has been employed for at least six months of such fiscal year.

If a named executive officer’s employment is terminated due to death or disability, each named executive officer’s employment agreement provides that he or she will be eligible to receive a pro-rated annual cash incentive payout based on actual performance for the fiscal year in which termination occurs.

All such severance payments and benefits are contingent upon each named executive officer’s compliance with certain confidentiality and other provisions as set forth in his or her respective employment agreement, and the execution of a general release of claims in favor of e.l.f. Beauty.

Change in Control

Pursuant to the 2016 Equity Incentive Award Plan, if the successor corporation (or its parents and subsidiaries) in a change in control (as defined in the 2016 Equity Incentive Award Plan) refuses to assume or substitute for any equity awards granted under the 2016 Equity Incentive Award Plan (except for performance awards which vest in accordance with their terms), those equity awards will vest in full immediately prior to the change in control.

Under a resolution adopted by the Compensation Committee in 2016, the equity awards granted to Mr. Amin under our 2016 Equity Incentive Award Plan, unless otherwise determined by the Compensation Committee at the time the applicable equity award is granted, will vest in full immediately prior to a change in control, subject to continued service by Mr. Amin through the closing of the change in control.

With respect to the FY 2022 PSUs and the FY 2023 PSUs, in the event of a change in control prior to the end of the performance period, the performance goals will be deemed attained at the greater of target or actual attainment of the goals as of immediately prior the change in control. In the case of Mr. Amin, the FY 2022 PSUs and the FY 2023 PSUs will accelerate in full, and in the case of each other named executive officer, the FY 2022 PSUs and the FY 2023 PSUs will accelerate in full if they are not assumed by the successor. If the successor assumes the FY 2022 PSUs or the FY 2023 PSUs, the FY 2022 PSUs or the FY 2023 PSUs, as applicable, will vest on the last day of the performance period subject to the named executive officer’s continued service through such date; provided that in the event of a termination of employment without “cause” or by the named executive officer for “good reason,” in each case, within 12 months following the change in control, vesting will accelerate in full.


2023 Proxy Statement			65

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Termination in Connection with a Change in Control

In the event of a named executive officer’s termination of employment by us without “cause” or by the named executive officer for “good reason”, in each case, within 12 months following a change in control (a “qualifying change in control termination”), each time-vesting equity award granted on or after our initial public offering in 2016 held by the named executive officer will vest in full and the named executive officer will also be entitled to the benefits described under the heading “ Executive Compensation Tables—Potential Payments upon Termination or Change in Control—Severance Upon Termination Absent a Change in Control .”

Estimated Potential Payments upon Termination or Change in Control

The following table sets forth estimates of the benefits that our named executive officers would have received in the event of various termination and change in control events (assuming the termination and the change in control, as applicable, occurred on March 31, 2023). Dollar amounts are rounded to the nearest whole dollar.


Tarang Amin
benefit	qualifying termination absent a change in control	termination due to death or disability	change in control with equity assumption or substitution	change in control without equity assumption or substitution	qualifying change in control termination
Continued Base Salary	$ 950,000	—	—	—	$ 950,000
Pro—Rated Annual Cash Incentive	$ 950,000	$950,000	—	—	$ 950,000
Continued Benefits (1)	$ 55,044	—	—	—	$ 55,044
Equity Acceleration (2)	—	—	$41,873,904	$41,873,904	$41,873,904
Total	$1,955,044	$950,000	$41,873,904	$41,873,904	$43,828,948


Mandy Fields
benefit	qualifying termination absent a change in control	termination due to death or disability	change in control with equity assumption or substitution	change in control without equity assumption or substitution	qualifying change in control termination
Continued Base Salary	$350,000	—	—	—	$ 350,000
Pro—Rated Annual Cash Incentive	$350,000	$350,000	—	—	$ 350,000
Continued Benefits (1)	$ 373	—	—	—	$ 373
Equity Acceleration (2)	—	—	—	$23,720,604	$23,720,604
Total	$700,373	$350,000	—	$23,720,604	$24,420,977


Josh Franks
benefit	qualifying termination absent a change in control	termination due to death or disability	change in control with equity assumption or substitution	change in control without equity assumption or substitution	qualifying change in control termination
Continued Base Salary	$325,000	—	—	—	$ 325,000
Pro—Rated Annual Cash Incentive	$325,000	$325,000	—	—	$ 325,000
Continued Benefits (1)	$ 23,740	—	—	—	$ 23,740
Equity Acceleration (2)	—	—	—	$20,132,924	$20,132,924
Total	$673,740	$325,000	—	$20,132,924	$20,806,664


			66			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


Kory Marchisotto
benefit	qualifying termination absent a change in control	termination due to death or disability	change in control with equity assumption or substitution	change in control without equity assumption or substitution	qualifying change in control termination
Continued Base Salary	$325,000	—	—	—	$ 325,000
Pro—Rated Annual Cash Incentive	$325,000	$325,000	—	—	$ 325,000
Continued Benefits (1)	$ 25,038	—	—	—	$ 25,038
Equity Acceleration (2)	—	—	—	$19,556,602	$19,556,602
Total	$675,038	$325,000	—	$19,556,602	$20,231,640


Scott Milsten
benefit		qualifying termination absent a change in control	termination due to death or disability	change in control with equity assumption or substitution	change in control without equity assumption or substitution	qualifying change in control termination
Continued Base Salary		$325,000	—	—	—	$ 325,000
Pro—Rated Annual Cash Incentive		$325,000	$325,000	—	—	$ 325,000
Continued Benefits (1)		$ 55,044	—	—	—	$ 55,044
Equity Acceleration (2)		—	—	—	$19,879,084	$19,879,084
Total		$705,044	$325,000	—	$19,879,084	$20,584,128

(1)	Assumes that the named executive officer elected to receive COBRA premiums for himself or herself and his or her eligible dependents for the applicable post-termination period based on his or her benefit plan participation as of March 31, 2023. As of March 31, 2023, Ms. Fields was only enrolled in our vision health insurance plans and not enrolled in our medical health insurance plan.
(2)	Represents (i) for accelerated RSUs and time-vesting restricted stock awards, the market value of time-vesting restricted stock and shares underlying RSUs as of March 31, 2023, based on the closing price of our common stock on that date of $82.35 per share (as reported on the NYSE), (ii) for accelerated FY 2022 PSUs, the market value of shares underlying the FY 2022 PSUs as of March 31, 2023, based on the closing price of our common stock on that date of $82.35 per share (as reported on the NYSE) and assuming achievement at maximum level with the potential uplift, (iii) for accelerated FY 2023 PSUs, the market value of shares underlying the FY 2023 PSUs as of March 31, 2023, based on the closing price of our common stock on that date of $82.35 per share (as reported on the NYSE) and assuming achievement at maximum level with the potential uplift, and (iv) for accelerated stock options, the positive spread, if any, between the closing price of our common stock on that date of $82.35 per share (as reported on the NYSE) and the applicable stock option exercise price. These amounts do not reflect the amount the named executive officer has actually realized or will realize from the equity awards upon the vesting thereof or the sale of the shares underlying such equity awards.

Chief Executive Officer Pay Ratio

Pursuant to Item 402(u) of Regulation S-K and Section 953(b) of the Dodd-Frank Act, presented below is the ratio of the annual total compensation of our Chief Executive Officer to the annual total compensation of our median employee (excluding our Chief Executive Officer). The ratio is a reasonable estimate calculated in a manner consistent with SEC requirements. The SEC’s rules for identifying the median employee and calculating the pay ratio based on that employee’s annual total compensation allow companies to adopt a variety of methodologies, to apply certain exclusions, and to make reasonable estimates and assumptions that reflect their employee populations and compensation practices. As a result, the pay ratio reported by other companies may not be comparable to the pay ratio reported below because companies have different employee populations and compensation practices and may utilize different methodologies, exclusions, estimates and assumptions in calculating their own ratios.

For FY 2023:

• the median of the annual total compensation of all employees (other than our Chief Executive Officer) was $122,207 ;

• the annual total compensation of our Chief Executive Officer was $5,634,119; and


2023 Proxy Statement			67

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

• based on this information, for FY 2023, the ratio of the annual total compensation of our Chief Executive Officer to the median of the annual total compensation of employees was approximately 46 to 1. This pay ratio is a reasonable estimate calculated in a manner consistent with Item 402(u) of Regulation S-K .

To identify the median of the annual total compensation of all our employees (and determine the “median employee”) (but not to calculate annual total compensation for purposes of the pay ratio), we used the following methodology and the material assumptions, adjustments, and estimates:

• we selected March 31, 2023 (which is a date within the last three months of our last completed fiscal year) (the “median employee determination date”), as the date upon which we would identify the median employee;

• as of the median employee determination date, our employee population consisted of 383 individuals (other than our Chief Executive Officer), including our employees located in the United States and international locations (including over 10 employees in the UK and over 70 employees in China)—all of these employees were included when identifying our “median employee”;

• we used the following compensation measure based on payroll and equity plan records for all active employees as of the median employee determination date:

◦ for permanent, full-time employees (other than hourly employees), we used (i) the employee’s annual base salary for FY 2023 on an annualized basis and as in effect on the median employee determination date, (ii) the employee’s target annual cash incentive amount for FY 2023 (assuming payout at 100% of target), and (iii) the grant date fair value of the employee’s equity awards awarded in FY 2023 (or committed in FY 2023 to award if the employee’s new hire date was after the last equity grant date in FY 2023);

◦ for hourly and/or temporary employees, we used (i) actual pay for FY 2023, (ii) any bonus paid in FY 2023, and (iii) the grant date fair value of any equity awards granted in FY 2023; and

◦ for employees who received compensation denominated in a foreign currency, we converted those amounts to U.S. dollars using the exchange rate as of the median employee determination date.

Our “median employee” (as determined using the methodology and the material assumptions, adjustments and estimates described above) is an employee located in the UK.

For purposes of calculating the pay ratio:

• with respect to the annual total compensation of the “median employee,” we identified and calculated the elements of such employee’s compensation for FY 2023 in accordance with the requirements of Item 402(c)(2)(x) of Regulation S-K (i.e., on the same basis that we calculated the annual total compensation for our Chief Executive Officer as shown in the Summary Compensation Table ); and

• with respect to the annual total compensation for our Chief Executive Officer, we used the amount reported in the “Total” column for “2023” row in the Summary Compensation Table .


			68			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Pay vs. Performance

In accordance with the rules adopted pursuant to the Dodd-Frank Act, we provide the following disclosure regarding executive compensation paid to our principal executive officer (“PEO”) and our named executive officers other than our PEO (our “non-PEO named executive officers” or “Non-PEO NEOs”) and our performance for the fiscal years listed below. The material that follows is provided in compliance with these rules and does not represent amounts actually paid to, or received by, our named executive officers. The Compensation Committee did not consider the pay versus performance disclosure below in making its pay decisions for any of the fiscal years shown.


	summary compensation table total for PEO (¹) ($)	compensation actually paid to PEO (1) (2) (3) ($)	average summary compensation table total for non-PEO named executive officers (1) ($)	average compensation actually paid to non-PEO named executive officers (1) (2) (3) ($)	value of initial fixed $100 investment based on: (4)		net income ( in thousands )	Adjusted EBITDA (5) ( in thousands )
year					TSR ($)	peer group TSR ($)
(a)	(b)	(c)	(d)	(e)	(f)	(g)	(h)	(i)
2023	$ 5,634,119	$ 28,739,433	$ 2,868,951	$ 14,200,443	$ 836.89	$ 150.29	$ 61,530	$ 116,781
2022	$ 5,234,197	$ 4,683,181	$ 2,120,558	$ 1,913,775	$ 262.50	$ 186.96	$ 21,770	$ 74,687
2021	$ 5,448,919	$ 21,370,632	$ 1,907,226	$ 5,551,738	$ 272.66	$ 170.29	$ 6,232	$ 61,078

(1) Tarang Amin , our Chief Executive Officer, was our PEO for each year represented. The individuals comprising the non-PEO named executive officers for each year presented are listed below.

2021

2022

2023

Mandy Fields

Rich Baruch

Josh Franks

Kory Marchisotto

Scott Milsten

Rich Baruch

Scott Milsten

(2) The amounts shown in the “Compensation Actually Paid” column have been calculated in accordance with Item 402(v) of Regulation S-K and do not reflect compensation actually earned, realized or received by our named executive officers. These amounts reflect the amounts shown in the “Total” columns set forth in the Summary Compensation Table with certain adjustments as described in footnote 3. In this section, the term “Compensation Actually Paid” refers to the amounts shown in the “Compensation Actually Paid” column and does not refer to amounts actually paid to, or received by, our named executive officers.

(3) The amounts shown in the “Compensation Actually Paid” column reflect the exclusions and inclusions of certain amounts for the PEO and the Non-PEO named executive officers as set forth below. Equity values are calculated in accordance with FASB ASC Topic 718. Amounts in the “Exclusion of Stock Awards” column are the totals from the “Stock Awards” columns set forth in the Summary Compensation Table .


year	summary compensation table total for PEO	exclusion of stock awards for PEO	inclusion of equity values for PEO	compensation actually paid to PEO
2023	$ 5,634,119	$( 4,199,619 )	$ 27,304,933	$ 28,739,433
2022	$ 5,234,197	$( 3,799,697 )	$ 3,248,681	$ 4,683,181
2021	$ 5,448,919	$( 3,999,900 )	$ 19,921,613	$ 21,370,632


year	average summary compensation table total for non-PEO named executive officers	average exclusion of stock awards for non-PEO named executive officers	average inclusion of equity values for non-PEO named executive officers	average compensation actually paid to non-PEO named executive officers
2023	$ 2,868,951	$( 2,199,826 )	$ 13,531,318	$ 14,200,443
2022	$ 2,120,558	$( 1,499,808 )	$ 1,293,025	$ 1,913,775
2021	$ 1,907,226	$( 1,287,406 )	$ 4,931,918	$ 5,551,738


2023 Proxy Statement			69

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

The amounts in the “Inclusion of Equity Awards” column in the tables above are derived from the amounts set forth in the following tables:


year	year-end fair value of equity awards granted during year that remained unvested as of last day of year for PEO	change in fair value from last day of prior year to last day of year of unvested equity awards for PEO	vesting-date fair value of equity awards granted during year that vested during year for PEO	change in fair value from last day of prior year to vesting date of unvested equity awards that vested during year for PEO	fair value at last day of prior year of equity awards forfeited during year for PEO	total — inclusion of equity values for PEO
2023	$ 13,139,766	$ 10,190,161	—	$ 3,975,006	—	$ 27,304,933
2022	$ 3,559,890	$ ( 504,503 )	—	$ 193,294	—	$ 3,248,681
2021	$ 6,407,004	$ 6,989,578	—	$ 6,525,031	—	$ 19,921,613


year	average year-end fair value of equity awards granted during year that remained unvested as of last day of year for non-PEO named executive officers	average change in fair value from last day of prior year to last day of year of unvested equity awards for non-PEO named executive officers	average vesting-date fair value of equity awards granted during year that vested during year for non-PEO named executive officers	average change in fair value from last day of prior year to vesting date of unvested equity awards that vested during year for non-PEO named executive officers	average fair value at last day of prior year of equity awards forfeited during year for non-PEO named executive officers	total — average inclusion of equity values for non-PEO named executive officers
2023	$ 6,882,814	$ 5,141,613	—	$ 1,506,891	—	$ 13,531,318
2022	$ 1,405,152	$ ( 127,582 )	—	$ 15,455	—	$ 1,293,025
2021	$ 2,062,154	$ 1,949,962	—	$ 919,802	—	$ 4,931,918

(4) The Peer Group TSR set forth in this table utilizes the S&P 500 Consumer Discretionary Index, which we also utilize in the stock performance graph required by Item 201(e) of Regulation S-K included in our Annual Report for the year ended March 31, 2023. The comparison assumes $100 was invested for the period starting March 31, 2020, through the end of the listed year in e.l.f. Beauty common stock (NYSE: ELF) and in the S&P 500 Consumer Discretionary Index, respectively. Historical stock performance is not necessarily indicative of future stock performance.

(5) We determined Adjusted EBITDA to be the most important financial performance measure used to link our performance to Compensation Actually Paid to our PEO and non-PEO named executive officers in FY 2023. This performance measure may not have been the most important financial performance measure for FY 2022 or FY 2021, and we may determine a different financial performance measure to be the most important financial performance measure in future years. See Annex A for a reconciliation of net income to Adjusted EBITDA.

Description of Relationship Between PEO and Non-PEO Named Executive Officers Compensation Actually Paid and Our Total Shareholder Return (“TSR”)

The following chart sets forth the relationship between Compensation Actually Paid to our PEO, the average of Compensation Actually Paid to our non-PEO named executive officers, and our cumulative TSR over the three most recently completed fiscal years.

PEO and Average Non-PEO NEO Compensation Actually Paid Versus Company TSR.jpg


			70			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Description of Relationship Between PEO and Non-PEO Named Executive Officers Compensation Actually Paid and Net Income

The following chart sets forth the relationship between Compensation Actually Paid to our PEO, the average of Compensation Actually Paid to our non-PEO named executive officers, and our Net Income during the three most recently completed fiscal years.

PEO and Average Non-PEO NEO Compensation Actually Paid Versus Net Income.jpg

Description of Relationship Between PEO and Non-PEO Named Executive Officers Compensation Actually Paid and Adjusted EBITDA

The following chart sets forth the relationship between Compensation Actually Paid to our PEO, the average of Compensation Actually Paid to our non-PEO named executive officers, and our Adjusted EBITDA during the three most recently completed fiscal years.

PEO and Average Non-PEO NEO Compensation Actually Paid Versus Adjusted EBITDA.jpg


2023 Proxy Statement			71

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Description of Relationship Between Our TSR and Peer Group TSR

The following chart compares our cumulative TSR over the three most recently completed fiscal years to that of the S&P 500 Consumer Discretionary Index over the same period.

Tabular List of Most Important Financial Performance Measures

The following table presents the financial performance measures that we consider to have been the most important in linking Compensation Actually Paid to all of our named executive officers for FY 2023 to our performance. The measures in this table are not ranked.


			performance measure
			Adjusted EBITDA
			Net Sales
			Market Share Gain


			72			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Compensation Committee Interlocks and Insider Participation

The individuals who served as members of the Compensation Committee during FY 2023 were (i) from March 31, 2022 to November 4, 2022 (the effective date of Mr. Kirk Perry’s resignation from the Board), Mr. Perry and Mr. Mitchell and (ii) from November 4, 2022 to March 31, 2023, Ms. Cooks Levitan and Mr. Mitchell.

Each member of the Compensation Committee during FY 2023 was determined by our Board to be independent under the applicable rules and regulations of the NYSE relating to compensation committee independence. During FY 2023, none of our executive officers served on the compensation committee (or its equivalent) or on the board of directors of another entity where one of our Compensation Committee members was an executive officer.


2023 Proxy Statement			73

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

EQUITY COMPENSATION PLAN INFORMATION

The following table provides certain information, as of March 31, 2023, with respect to all of our equity compensation plans in effect as of March 31, 2023 (which consist of the 2014 Equity Incentive Plan, the 2016 Equity Incentive Award Plan (as amended) (1) , and the 2016 Employee Stock Purchase Plan (1) ). No warrants are outstanding under any of the foregoing plans. All of our equity compensation plans that were in effect as of March 31, 2023 were adopted with the approval of our stockholders.


plan category		number of securities to be issued upon exercise of outstanding options, warrants and rights (a)	weighted-average exercise price of outstanding options, warrants and rights (b) (2)	number of securities remaining available for future issuance under equity compensation plans (c) (3)
Equity Compensation Plans Approved by Stockholders (4)(5)		3,473,161	$15.60	12,867,424
Equity Compensation Plans Not Approved by Stockholders		—	—	—
TOTAL (4)(5)		3,473,161	$15.60	12,867,424

(1)	The 2016 Equity Incentive Award Plan (as amended) contains an “evergreen” provision, pursuant to which the number of shares of common stock reserved for issuance pursuant to awards under such plan shall be increased on the first day of each calendar year ending in 2026, equal to the lesser of (i) 2% of the shares of stock outstanding on the last day of the immediately preceding calendar year and (ii) such smaller number of shares of common stock as determined by our Board; provided, however, that no more than 22,627,878 shares of common stock may be issued upon the exercise of incentive stock options issued under the 2016 Equity Incentive Award Plan (as amended). The 2016 Employee Stock Purchase Plan contains an “evergreen” provision, pursuant to which the number of shares of common stock reserved for issuance under such plan shall be increased on the first day of each calendar year until 2026, equal to the lesser of (i) 1% of the shares of common stock outstanding on the last day of the immediately preceding calendar year and (ii) such smaller number of shares of common stock as determined by our Board; provided, however, no more than 6,788,363 shares of common stock may be issued under the 2016 Employee Stock Purchase Plan, subject to certain adjustments.
(2)	The calculation of the weighted-average exercise price of the outstanding stock options and rights excludes the shares of common stock included in column (a) that are issuable upon the vesting of then-outstanding PSUs and RSUs because those types of equity awards have no exercise price.
(3)	Excludes securities reflected in column (a).
(4)	Amount shown in column (a) consists of (i) 1,542,230 shares of common stock underlying outstanding options and (ii) 1,930,931 shares of common stock underlying outstanding RSU and outstanding PSUs (assuming target attainment of performance goals).
(5)	Amount shown in column (c) includes 4,897,937 shares that were available for future issuance as of March 31, 2023 under the 2016 Employee Stock Purchase Plan, which allows eligible employees to purchase shares of common stock with accumulated payroll deductions. The 2016 Employee Stock Purchase Plan, however, has not been implemented.


			74			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

OUR STOCKHOLDERS

Beneficial Ownership of Common Stock

The following table shows certain information regarding the beneficial ownership of our common stock as of June 30, 2023 (except as otherwise noted below) by: (i) each nominee for director; (ii) each of our continuing directors; (iii) each of our named executive officers; (iv) all of our executive officers and directors as a group; and (v) all those known by us to be beneficial owners of more than five percent of our common stock.

Beneficial ownership is determined according to the rules of the SEC and generally means that (i) shares subject to stock options currently exercisable or exercisable within 60 days of the measurement date (regardless of exercise price) and (ii) shares subject to RSUs vesting within 60 days of the measurement date are, in each case, deemed to be outstanding for computing the percentage ownership of the stockholder holding those stock options or RSUs but not for any other stockholder.

Unless otherwise indicated, the address of each beneficial owner listed in the table below is c/o e.l.f. Beauty, Inc., 570 10 th Street, Oakland, CA 94607.


name of beneficial holder		total beneficial ownership (#)	total beneficial ownership (%) (1)
Greater than 5% stockholder:
BlackRock, Inc. (2)		8,562,224	15.7	%
The Vanguard Group, Inc. (3)		6,430,052	11.8	%
Named executive officers and directors:
Tarang Amin (4)		2,206,798	4.0	%
Mandy Fields (5)		45,160	*
Josh Franks (6)		44,792	*
Kory Marchisotto (7)		83,283	*
Scott Milsten (8)		285,391	*
Tiffany Daniele (9)		4,897	*
Lori Keith (10)		18,238	*
Lauren Cooks Levitan (11)		60,209	*
Kenny Mitchell (12)		13,440	*
Beth Pritchard (13)		26,597	*
Gayle Tait (14)		2,310	*
Maureen Watson (15)		22,769	*
Richard Wolford (16)		56,643	*
Executive officers and directors as a group (14) (17)		2,877,796	5.2	%

*	Represents ownership of less than 1% of the total outstanding shares of common stock.
(1)	Based on 54,417,579 shares of common stock outstanding as of the date indicated above.
(2)	Based on a Schedule 13G/A filed with the SEC on January 26, 2023 by BlackRock, Inc. (“BlackRock”). BlackRock is the beneficial owner of 8,562,224 shares of common stock, has sole voting power over 8,401,736 shares of common stock, has shared voting power of 0 shares of common stock, has sole dispositive power over 8,562,224 shares of common stock, and has shared dispositive power over 0 shares of common stock. BlackRock’s address is 55 East 52nd Street, New York, NY 10055.
(3)	Based on a Schedule 13G/A filed with the SEC on February 9, 2023 by The Vanguard Group, Inc. (“Vanguard”). Vanguard is the beneficial owner of 6,430,052 shares of common stock, has sole voting power over 0 shares of common stock, has shared voting power of 84,484 shares of common stock, has sole dispositive power over 6,303,550 shares of common stock, and has shared dispositive power over 126,502 shares of common stock. Vanguard’s address is 100 Vanguard Blvd., Malvern, PA 19355.


2023 Proxy Statement			75

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


(4)			Consists of (i) 894,341 shares of common stock (including restricted stock awards) held by Mr. Amin, (ii) 912,457 stock options held by Mr. Amin that are exercisable within 60 days of the date indicated above, (iii) 0 RSUs held by Mr. Amin that will vest within 60 days of the date indicated above, and (iv) 1,168,689 shares of common stock held by various family trusts for which Mr. Amin and his wife serve as co-trustees and over which they each have sole investment and voting power.
(5)			Consists of (i) 45,160 shares of common stock (including restricted stock awards) held by Ms. Fields, (ii) 0 stock options held by Ms. Fields that are exercisable within 60 days of the date indicated above and (iii) 0 RSUs held by Ms. Fields that will vest within 60 days of the date indicated above.
(6)			Consists of (i) 44,792 shares of common stock (including restricted stock awards) held by Mr. Franks, (ii) 0 stock options held by Mr. Franks that are exercisable within 60 days of the date indicated above and (iii) 0 RSUs held by Mr. Franks that will vest within 60 days of the date indicated above.
(7)			Consists of (i) 83,283 shares of common stock (including restricted stock awards) held by Ms. Marchisotto, (ii) 0 stock options held by Ms. Marchisotto that are exercisable within 60 days of the date indicated above and (iii) 0 RSUs held by Ms. Marchisotto that will vest within 60 days of the date indicated above.
(8)			Consists of (i) 33,049 shares of common stock (including restricted stock awards) held by Mr. Milsten, (ii) 229,581 stock options held by Mr. Milsten that are exercisable within 60 days of the date indicated above, (iii) 0 RSUs held by Mr. Milsten that will vest within 60 days of the date indicated above, and (iv) 22,761 shares of common stock held by the Milsten/Conner Trust dated October 17, 2008 for which Mr. Milsten and his wife serve as co-trustees and over which they each have sole investment and voting power.
(9)			Consists of (i) 1,253 shares of common stock held by Ms. Daniele, (ii) 0 stock options held by Ms. Daniele that are exercisable within 60 days of the date indicated above, and (iii) 3,644 RSUs held by Ms. Daniele that will vest within 60 days of the date indicated above.
(10)			Consists of (i) 13,344 shares of common stock held by Ms. Keith, (ii) 0 stock options held by Ms. Keith that are exercisable within 60 days of the date indicated above, and (iii) 4,894 RSUs held by Ms. Keith that will vest within 60 days of the date indicated above.
(11)			Consists of (i) 22,065 shares of common stock held by Ms. Cooks Levitan, (ii) 34,500 stock options held by Ms. Cooks Levitan that are exercisable within 60 days of the date indicated above, and (iii) 3,644 RSUs held by Ms. Cooks Levitan that will vest within 60 days of the date indicated above.
(12)			Consists of (i) 8,494 shares of common stock held by Mr. Mitchell, (ii) 0 stock options held by Mr. Mitchell that are exercisable within 60 days of the date indicated above, and (iii) 4,946 RSUs held by Mr. Mitchell that will vest within 60 days of the date indicated above.
(13)			Consists of (i) 22,953 shares of common stock held by Ms. Pritchard, (ii) 0 stock options held by Ms. Pritchard that are exercisable within 60 days of the date indicated above, and (iii) 3,644 RSUs held by Ms. Pritchard that will vest within 60 days of the date indicated above.
(14)			Consists of (i) 0 shares of common stock held by Ms. Tait, (ii) 0 stock options held by Ms. Tait that are exercisable within 60 days of the date indicated above, and (iii) 2,310 RSUs held by Ms. Tait that will vest within 60 days of the date indicated above.
(15)			Consists of (i) 0 shares of common stock held by Ms. Watson, (ii) 17,875 stock options held by Ms. Watson that are exercisable within 60 days of the date indicated above, and (iii) 4,894 RSUs held by Ms. Watson that will vest within 60 days of the date indicated above.
(16)			Consists of (i) 16,937 shares of common stock held by Mr. Wolford, (ii) 34,500 stock options held by Mr. Wolford that are exercisable within 60 days of the date indicated above, and (iii) 5,206 RSUs held by Mr. Wolford that will vest within 60 days of the date indicated above.
(17)			Consists of (i) 1,579,596 shares of common stock (including restricted stock awards held by our executive officers), (ii) 1,228,913 stock options that are exercisable within 60 days of the date indicated above, and (iii) 33,182 RSUs that will vest within 60 days of the date indicated above.

Delinquent Section 16(a) Reports

Section 16(a) of the Exchange Act requires e.l.f. Beauty’s executive officers and directors, and persons who own more than ten percent of a registered class of our equity securities, to file initial reports of ownership on Form 3 and changes in ownership on Form 4 or Form 5 with the SEC. Based on a review of our records and other information, we believe that all Section 16(a) filing requirements were met during FY 2023 except as described herein. On November 9, 2022, Ms. Cooks Levitan sold 4,500 shares of our common stock. A Form 4 for this transaction was filed with the SEC on December 5, 2022.

Stockholder Engagement

We are committed to acting in the best interests of our stockholders and view ongoing dialogue with stockholders as a critical component of our corporate governance program. Each year, we engage with a significant and diverse group of our stockholders on topics important to our stockholders as well as e.l.f. Beauty. Such topics may include our business strategy and initiatives, executive compensation, Board composition and governance practices, as well as environmental and social topics such as human capital management, DEI and sustainability. See under the heading “ Executive Compensation—Compensation Discussion and Analysis—Executive Summary—Stockholder Feedback / Say-on-Pay Advisory Vote ” for information regarding the Compensation Committee’s outreach to obtain our stockholders’ insights on our executive compensation program.


			76			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Management provides our Board with regular updates regarding its stockholder outreach efforts as well as feedback received from stockholders, which helps to influence our policies and practices. We believe our regular engagement with stockholders fosters an open exchange of ideas and perspectives for both e.l.f. Beauty and its stockholders.

Stockholders may communicate with our Board as set forth under the heading “ Our Board of Directors—How You can Communicate with our Board ” or may otherwise communicate with us by contacting our investor relations department at:

e.l.f. Beauty, Inc.

ATTN: Investor Relations

570 10th Street

Oakland, California 94607

ir@elfbeauty.com

Stockholder Proposals

In the event that a stockholder desires to have a proposal considered for presentation at the 2024 annual meeting of stockholders and included in our proxy statement and form of proxy used in connection with the 2024 annual meeting of stockholders, the proposal must be forwarded in writing to our Corporate Secretary and it must comply with the requirements of SEC Rule 14a-8.

Under Rule 14a-8 of the Exchange Act, stockholder proposals must be received not less than 120 calendar days prior to the one-year anniversary of the date the proxy statement was released to stockholders in connection with the previous year's annual meeting, which for the 2024 annual meeting of stockholders will be March 14, 2024. However, if we hold the 2024 annual meeting of stockholders more than 30 days before, or more than 60 days after, August 24, 2024 (the one-year anniversary of the 2023 annual meeting), we will disclose the deadline by which stockholder proposals to be included in our proxy materials must be received under Item 5 of Part II of our earliest possible Quarterly Report on Form 10-Q or, if impracticable, by any other means reasonably determined to inform our stockholders.

If a stockholder, rather than including a proposal in our proxy statement as discussed above, commences his or her own proxy solicitation for the 2024 annual meeting of stockholders or proposes business for consideration at the 2024 annual meeting of stockholders, we must receive notice of the proposal between April 26, 2024 and May 26, 2024. However, if we hold the 2024 annual meeting of stockholders more than 30 days before or after August 24, 2024 (the one-year anniversary of the 2023 annual meeting), we must receive notice of the proposal no later than the 90th day prior to the date of the 2024 annual meeting of stockholders or, if later, the 10th day following the day we first publicly disclose the date of the 2024 annual meeting of stockholders. Any such proposal must comply with the requirements of our bylaws, which contain additional requirements about advance notice of stockholder proposals.

Proposals and notices should be submitted in writing to:

e.l.f. Beauty, Inc.
ATTN: Corporate Secretary
570 10th Street
Oakland, California 94607


2023 Proxy Statement			77

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

AUDIT MATTERS


Proposal 3:			Ratification of the Appointment of Independent Registered Public Accounting Firm
þ FOR			Our Board unanimously recommends a vote “FOR” the appointment of Deloitte as our independent registered public accounting firm for FY 2024. Our Board, based on the Audit Committee’s assessment of Deloitte’s qualifications and performance, believes the appointment of Deloitte for FY 2024 is in the best interests of our stockholders.

What am I voting on?

Stockholders are being asked to ratify the appointment of Deloitte by the Audit Committee as e.l.f. Beauty’s independent registered public accounting firm for FY 2024.

In making its selection, the Audit Committee annually reviews Deloitte’s independence, periodically considers whether to rotate the independent registered public accounting firm and considers the advisability and potential impact of selecting a different independent registered accounting firm. Additionally, the Audit Committee monitors the rotation of the partners assigned to our audit engagement team in accordance with applicable laws and rules.

Representatives of Deloitte are expected to attend the 2023 annual meeting. They will have an opportunity to make a statement if they desire and are expected to be available to respond to appropriate questions.

Neither our bylaws nor other governing documents or law require stockholder ratification of the selection of Deloitte as our independent registered public accounting firm. However, our Board is submitting the selection of Deloitte as our independent registered public accounting firm to the stockholders for ratification as a matter of good corporate practice.

If the stockholders fail to ratify the appointment, the Audit Committee will reconsider whether or not to retain that firm. Even if the selection is ratified, the Audit Committee in its sole discretion may direct the appointment of different independent auditors at any time during the year if they determine that such a change would be in the best interests of e.l.f. Beauty and its stockholders.

What is the Required Vote?

The appointment will be ratified if a majority of votes cast are votes “For” ratification (meaning the number of shares voted “For” must exceed the number of shares voted “Against” in order for this proposal to be approved). Abstentions and broker non-votes are not considered votes cast for this proposal and will have no effect on the vote for this proposal.


			78			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Audit Fees and Services

The following table shows the aggregate fees billed to us by Deloitte, our independent registered public accounting firm, for FY 2023 and FY 2022. All fees described were pre-approved by the Audit Committee.


type of fees		FY 2023	FY 2022
Audit Fees (1)		$1,487,000	$1,392,250
Audit-Related Fees		—	—
Tax Fees (2)		—	$ 26,250
All Other Fees (3)		—	$ 425,000
Total		$1,487,000	$1,843,500

(1)	Includes fees related to financial statement audit, quarterly reviews, registration statements and China statutory audit.
(2)	Includes fees related to general tax consulting, transfer pricing and uniform capitalization services.
(3)	Includes fees related to M&A due diligence services.

Pre-Approval Policy

The Audit Committee has adopted a policy and procedures for the pre-approval of audit and non-audit services rendered by our independent registered public accounting firm. Pre-approval may also be given as part of the Audit Committee’s approval of the scope of the engagement of the independent auditor or on an individual, explicit, case-by-case basis before the independent auditor is engaged to provide each service. The pre-approval of services may be delegated to one or more of the Audit Committee’s members, but the decision must be reported to the full Audit Committee at its next scheduled meeting. Actual amounts billed, to the extent in excess of any estimated amounts, are periodically reviewed and approved by the Audit Committee. The Audit Committee pre-approved all services provided by Deloitte for FY 2023 in accordance with this policy.

The Audit Committee has determined that the rendering of the services other than audit services by Deloitte is compatible with maintaining the principal accountant’s independence.

Audit Committee Report

The Audit Committee is comprised of independent directors as required by the listing standards of the NYSE and the SEC rules. At the time of approval of this report, the members of the Audit Committee are Mr. Richard Wolford, Ms. Tiffany Daniele and Ms. Lori Keith. The Audit Committee operates pursuant to a written charter adopted by the Board.

The role of the Audit Committee is to oversee e.l.f. Beauty’s financial reporting process on behalf of the Board. Management of e.l.f. Beauty has the primary responsibility for e.l.f. Beauty’s financial statements as well as e.l.f. Beauty’s financial reporting process and principles, internal controls and disclosure controls. The independent auditors are responsible for performing an audit of e.l.f. Beauty’s financial statements and the effectiveness of e.l.f. Beauty’s internal controls over financial reporting in accordance with standards established by the Public Company Accounting Oversight Board (the “PCAOB”).

In this context, the Audit Committee has reviewed and discussed the audited financial statements of e.l.f. Beauty as of and for the fiscal year ended March 31, 2023 with management and the independent auditors. The Audit Committee has discussed with the independent auditors the matters required to be discussed by the PCAOB and the SEC.


2023 Proxy Statement			79

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

In addition, the Audit Committee has received the written disclosures and the letter from the independent auditors required by the applicable requirements of the PCAOB relating to the independent auditor’s communications with the Audit Committee concerning independence, and it has discussed with the auditors their independence from e.l.f. Beauty. The Audit Committee has also considered whether the independent auditor’s provision of non-audit services to e.l.f. Beauty is compatible with maintaining the auditor’s independence.

Based on the reports and discussions above, the Audit Committee recommended to the Board that the audited financial statements be included in e.l.f. Beauty’s Annual Report on Form 10-K for the fiscal year ended March 31, 2023.

AUDIT COMMITTEE

Richard Wolford, Chair

Tiffany Daniele

Lori Keith

The report of the Audit Committee will not be deemed to be “soliciting material” or to otherwise be considered “filed” with the SEC, nor shall such information be incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that e.l.f. Beauty specifically incorporates it by reference into that filing.


			80			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

ADDITIONAL INFORMATION

Important Information Regarding the Virtual Meeting

The 2023 annual meeting will only be conducted virtually online. There is no physical location for the 2023 annual meeting.

To access the 2023 annual meeting, please visit meetnow.global/MAYY2PM on August 24, 2023 .

Stockholders of record as of July 5, 2023 and beneficial owners of our common stock as of July 5, 2023 may attend, participate in, and vote by online ballot at, the 2023 annual meeting. Instructions for registering for, and participating in, the 2023 annual meeting are detailed below. Guests and other stockholders may attend the 2023 annual meeting by visiting the virtual meeting website and joining as a guest—guests, however, may not have the opportunity to ask questions at the 2023 annual meeting.

Stockholders of Record

You are a stockholder of record if your shares were registered directly in your name with the transfer agent for our common stock, Computershare, Inc. (“Computershare”), as of July 5, 2023. Stockholders of record as of July 5, 2023 do not need to register to participate in or vote by online ballot at the 2023 annual meeting. Your individual control number, which you will need to participate in or vote by online ballot at the virtual meeting, is included on your proxy card or Notice of Internet Availability of Proxy Materials.

Beneficial Owners

If your shares were held not in your name, but rather in an account at a brokerage firm, bank, dealer, or other similar organization, trustee, or nominee (generally referred to in this Proxy Statement as a “broker”), as of July 5, 2023, then you are the beneficial owner of shares held in “street name.”

Beneficial owners as of July 5, 2023 must register in advance (and obtain an individual control number) if they wish to participate in or vote by online ballot at the 2023 annual meeting.

To register for the 2023 annual meeting and receive your individual control number, you must first obtain a “legal proxy” from your broker—follow the instructions included in the voting instruction form or contact your broker to request a legal proxy. The voting instruction form you received in connection with the 2023 annual meeting is not a legal proxy. Please note requesting a legal proxy from your broker will revoke any vote by proxy you might have previously executed, and your shares will only be represented with respect to the proposals if you vote by online ballot at the 2023 annual meeting.

You must submit your legal proxy showing your ownership of our common stock as of July 5, 2023, and your name and email address to Computershare. Requests for registration must be labeled as “Legal Proxy” and be received no later than August 22, 2023. You will receive a confirmation of your registration by email after Computershare receives your registration information.


2023 Proxy Statement			81

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Requests for registration for the 2023 annual meeting should be directed to Computershare as follows:

• By email . Forward the email from your broker (or attach an image of your legal proxy showing your ownership of our common stock as of July 5, 2023 to legalproxy@computershare.com. Please include your name and email address as well.

• By mail . Send a copy of your legal proxy showing your ownership of our common stock as of July 5, 2023 and your name and email address to:

Computershare

e.l.f. Beauty Legal Proxy

P.O. Box 43001

Providence, RI 02940-3001

Other Business for Consideration

Our Board does not presently intend to bring any business other than the proposals listed in the Notice of Annual Meeting of Stockholders and this Proxy Statement before the 2023 annual meeting, and does not know of any other business to be brought before the 2023 annual meeting except as listed in the Notice of Annual Meeting of Stockholders and this Proxy Statement. If any additional business may properly come before the 2023 annual meeting, each person named as a proxy holder in the proxy card will vote on any such business in accordance with his or her best judgment.

No Incorporation by Reference

In our filings with the SEC, information is sometimes “incorporated by reference.” This means that we refer you to information previously filed with the SEC that should be considered as part of the particular filing. As provided under SEC rules, the Audit Committee Report and the Compensation Committee Report contained in this Proxy Statement specifically are not incorporated by reference into any other filings with the SEC, are not deemed to be “soliciting material” and are not deemed “filed” with the SEC, except to the extent that we specifically incorporate any such material by reference into that other filing.

In addition, we have included certain website addresses in this Proxy Statement. Those website addresses are intended to provide inactive, textual references only and the information on those websites is not part of this Proxy Statement.

Annual Report

We encourage our stockholders to read our annual report for FY 2023 (our “2023 Annual Report”) for information regarding our performance in FY 2023. Our 2023 Annual Report has been made available to our stockholders at www.edocumentview.com/ELF and posted on our investor relations website at investor.elfbeauty.com/stock-and-financial/latest-annual-report-and-proxy-statement .

We will provide, without charge, a copy of our 2023 Annual Report (including the financial statements and the financial statement schedules but excluding the exhibits) upon the written request of any stockholder. Requests for our 2023 Annual Report can be made by writing to our investor relations department at:


			82			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes


e.l.f. Beauty, Inc. ATTN: Investor Relations 570 10th Street Oakland, California 94607
ir@elfbeauty.com

Expenses of Solicitation

The proxy is solicited on behalf of our Board, and we are paying for the cost of the proxy solicitation process. Proxies may be solicited by mail, the Internet, telephone, personal contact, email, other electronic channels of communication or otherwise, and may also be solicited by directors, officers and employees. No additional compensation will be paid to our directors, officers or other employees for soliciting proxies.

We also will request brokers and fiduciaries to forward proxy materials to the beneficial owners of shares of our stock as of the record date and will reimburse them for the cost of forwarding the proxy materials in accordance with customary practice.

Stockholders Sharing the Same Address

Due to the small number of stockholders of record and cost to implement, we no longer provide “householding” of our proxy materials. Every stockholder of record, regardless of whether that stockholder of record has the same address and last name of another stockholder of record, will receive a Notice of Internet Availability of Proxy Materials or, if requested, one copy of our proxy materials.

If you are a beneficial owner of shares, and you share an address with other beneficial owners, your broker is permitted to deliver a single copy of our proxy materials to your address, unless you otherwise request separate copies from your broker.

Note Regarding Non-GAAP Financial Measures

This Proxy Statement includes references to non-GAAP measures, including Adjusted EBITDA and Adjusted Net Income. We present these non-GAAP measures because our management uses them as supplemental measures in assessing our operating performance, and believes they are helpful to investors, securities analysts and other interested parties in evaluating our performance. The non-GAAP measures included in this Proxy Statement are not measurements of financial performance under GAAP and they should not be considered as alternatives to measures of performance derived in accordance with GAAP. In addition, these non-GAAP measures should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items. These non-GAAP measures have limitations as analytical tools, and you should not consider such measures either in isolation or as substitutes for analyzing our results as reported under GAAP. Our definitions and calculations of these non-GAAP measures are not necessarily comparable to other similarly titled measures used by other companies due to different methods of calculation.

Adjusted EBITDA excludes expense or income related to restructuring of operations, stock-based compensation, loss on extinguishment of debt and other non-cash and non-recurring items. Such other non-cash or non-recurring items historically


2023 Proxy Statement			83

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

include legal settlements, pre-launch costs to develop the Company’s brand, Keys Soulcare, third-party costs related to M&A due diligence, and amortization of internal-use software costs related to cloud applications.

Adjusted Net Income excludes expense or income related to restructuring of operations, stock-based compensation, other non-cash and non-recurring items, loss on extinguishment of debt, amortization of acquired intangible assets and the tax impact of the foregoing adjustments. Such other non-cash or non-recurring items include legal settlements, pre-launch costs to develop the Company’s brand, Keys Soulcare, and third-party costs related to M&A due diligence.


			84			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

QUESTIONS AND ANSWERS

Why did I receive a notice regarding the availability of proxy materials on the Internet instead of a full set of proxy materials?

Under SEC rules, we have elected to provide access to our proxy materials over the Internet.

On or about July 12, 2023, we will mail a Notice of Internet Availability of Proxy Materials to our stockholders of record as of July 5, 2023 directing stockholders to a website where they can access the proxy materials and view instructions on how to vote their shares via the Internet.

If you received the Notice of Internet Availability of Proxy Materials only and would like to receive a paper copy of the proxy materials, please follow the instructions in the Notice of Internet Availability of Proxy Materials to request that a paper copy be mailed to you. We encourage stockholders to take advantage of the availability of our proxy materials on the Internet to help reduce the environmental impact of the 2023 annual meeting.

What are the proxy materials for?

These proxy materials are being made available to you in connection with the solicitation of proxies by our Board for the 2023 annual meeting to be held virtually on August 24, 2023 at 8:30 a.m. Pacific time.

What does it mean if I receive more than one Notice of Internet Availability of Proxy Materials or more than one set of proxy materials?

If you receive more than one Notice of Internet Availability of Proxy Materials or one set of proxy materials, your shares may be registered in more than one name or in different accounts. Please follow the voting instructions in each Notice of Internet Availability of Proxy Materials or each set of proxy materials to ensure that all of your shares are voted.

How can I access the proxy materials over the Internet?

The proxy materials are available at www.edocumentview.com/ELF .

What information is contained in the proxy materials?

The information included in this Proxy Statement relates to the election of directors and other proposals to be voted upon at the 2023 annual meeting, the voting process, the compensation of directors and our named executive officers, and certain other required information. The proxy materials also include our 2023 Annual Report.

Is there a physical location for the 2023 annual meeting?

No. The 2023 annual meeting will only be held virtually online. To access the 2023 annual meeting, please visit meetnow.global/MAYY2PM on August 24, 2023 .

Please see under the heading “ Additional Information—Important Information Regarding the Virtual Meeting ”


2023 Proxy Statement			85

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

for additional information on how to register and attend the 2023 annual meeting.

Who may attend the 2023 annual meeting?

All stockholders of record as of July 5, 2023, beneficial owners of shares as of July 5, 2023, holders of valid proxies for those stockholders, and other persons invited by us may attend the 2023 annual meeting.

You are a stockholder of record if your shares were registered directly in your name with the transfer agent for our common stock, Computershare, as of July 5, 2023.

If your shares were held not in your name, but rather in an account at a broker, as of July 5, 2023, then you are the beneficial owner of shares held in “street name” and the broker holding your account is considered to be the stockholder of record for purposes of voting at the 2023 annual meeting.

Please see under the heading “ Additional Information—Important Information Regarding the Virtual Meeting ” for information on how to register and attend the 2023 annual meeting.

What proposals are being voted on at the 2023 annual meeting?

There are three proposals to be voted on at the 2023 annual meeting:

• the election of three Class I directors (Proposal 1) ;

• the approval, on an advisory basis, of the compensation paid to our named executive officers (Proposal 2) ; and

• the ratification of the appointment of Deloitte as our independent registered public accounting firm for FY 2024 (Proposal 3) .

What if another matter (other than the proposals listed in this Proxy Statement) is properly brought before the 2023 annual meeting?

Our Board knows of no other matters that will be presented for consideration at the 2023 annual meeting. If any other matters are properly brought before the 2023 annual meeting or any postponement or adjournment thereof, it is the intention of each person named as a proxy holder in the proxy card to vote on those matters in accordance with his or her best judgment.

What happens if a nominee is unable to stand for election?

If a nominee is unable to stand for election, our Board may reduce the number of directors on our Board or it may name a substitute nominee. If a substitute is named, shares represented by properly executed proxies may be voted for the substitute nominee.

How does the Board recommend I vote?

Our Board unanimously recommends that you vote your shares as follows:

• “FOR” all of the Class I director nominees named in this Proxy Statement and listed on the proxy card or voting instruction form (Proposal 1);

• “FOR” the approval, on an advisory basis, of the compensation paid to our named executive officers (Proposal 2); and

• “FOR” the ratification of the appointment of Deloitte as our independent registered public accounting firm for FY 2024 (Proposal 3).


			86			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

Does my vote matter?

YES, YOUR VOTE IS IMPORTANT.

We are required to obtain stockholder approval for the election of Class I directors and other important matters. Each share of common stock is entitled to one vote and every share voted has the same weight. In order for e.l.f. Beauty to obtain the necessary stockholder approval of proposals, a “quorum” of stockholders (a majority of the issued and outstanding shares entitled to vote at the meeting) must be represented at the 2023 annual meeting in person or by proxy.

If a quorum is not obtained, e.l.f. Beauty must postpone the 2023 annual meeting and solicit additional proxies. This is an expensive and time-consuming process.

Voting by proxy is important for us to obtain a quorum, hold the meeting, and complete the stockholder vote.

How do I vote?

You may vote your shares by proxy through the Internet, by proxy by telephone or by proxy by mail as indicated on the Notice of Internet Availability of Proxy Materials, proxy card or voting instruction form. You may also vote using the online ballot at the 2023 annual meeting. All shares entitled to vote and represented by properly executed proxies received before the polls are closed at the 2023 annual meeting, and not revoked or superseded, will be voted at the 2023 annual meeting in accordance with the instructions indicated on those proxies.

Whether or not you plan to attend the 2023 annual meeting, we urge you to vote by proxy through the Internet, by proxy by telephone or using a proxy card or voting instruction form to ensure your vote is counted. You may still attend the 2023 annual meeting and vote by ballot even if you have already voted by proxy.

Voting procedures based on how your shares are held are described below.

Stockholders of record

• To vote by proxy through the Internet, go to www.envisionreports.com/ELF . You will be asked to provide your individual control number.

• To vote by telephone, call 1-800-652-VOTE (8683) within the United States, U.S. territories, and Canada.

• To vote by mail, please request a full set of proxy materials (if you do not already have a full set) and then simply complete, sign, and date the enclosed proxy card and return it promptly in the postage-paid envelope. If we receive your properly executed proxy card before the 2023 annual meeting, we will vote your shares as directed by your proxy card.

• To vote by online ballot at the 2023 annual meeting, attend the 2023 annual meeting and vote your shares using the online ballot on the virtual meeting website.

Beneficial owners of shares

• You should have received a voting instruction form containing voting instructions from your broker rather than from us. Follow the detailed instructions in the voting instruction form to ensure that your vote is counted.

• You may also vote by proxy through the Internet or by telephone as instructed by your broker.

• If you wish to vote by online ballot at the 2023 annual meeting, you must obtain a “legal proxy” from your broker to vote. Follow the instructions included with the voting instruction form or contact your broker to request a “legal


2023 Proxy Statement			87

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

proxy.” The voting instruction form you received in connection with the 2023 annual meeting is not a legal proxy. Please note requesting a legal proxy from your broker will revoke any vote by proxy you might have previously executed, and your shares will only be represented with respect to the proposals if you vote by online ballot at the 2023 annual meeting.

Please see under the heading “ Additional Information—Important Information Regarding the Virtual Meeting ” for information on how to register and attend the 2023 annual meeting.

When is the record date for the 2023 annual meeting?

July 5, 2023.

How many votes do I have?

On each matter to be voted upon, each holder of shares of common stock is entitled to one vote for each share of common stock held as of July 5, 2023.

Who is entitled to vote?

Stockholders as of July 5, 2023 are entitled to vote on all items properly presented at the 2023 annual meeting. On July 5, 2023, 54,417,579 shares of our common stock were issued and outstanding and entitled to vote. Every stockholder is entitled to one vote for each share of common stock held on July 5, 2023.

Who can vote by online ballot at the 2023 annual meeting?

Stockholders of record as of July 5, 2023 may vote by online ballot at the 2023 annual meeting.

If you held your shares through a broker, you may not vote your shares by online ballot at the 2023 annual meeting unless you provide a legal proxy from your broker.

Follow the instructions included with the voting instruction form or contact your broker to request a legal proxy. The voting instruction form you received in connection with the 2023 annual meeting is not a legal proxy. Please note requesting a legal proxy from your broker will revoke any vote by proxy you might have previously executed, and your shares will only be represented with respect to the proposals if you vote by online ballot at the 2023 annual meeting.

Whether or not you plan to attend the 2023 annual meeting, we urge you to vote by proxy through the Internet, vote by proxy by telephone, or sign, date and return a proxy card or voting instruction form to ensure your vote is counted.

How many votes are needed to approve the proposals?

Election of Class I directors. Director nominees will be elected by the vote of a plurality of the votes cast at the 2023 annual meeting. A plurality voting standard means that the three nominees receiving the most “For” votes will be elected. “Withhold” votes and broker non-votes are not considered votes cast for this purpose and will have no effect on the election of the nominees.

Advisory vote on compensation paid to our named executive officers. This proposal will be decided by a majority of the votes cast. This means that the number of shares voted “For” must exceed the number of shares voted “Against” in order for this proposal to be approved. Abstentions and broker non-votes are not considered votes cast for this purpose and will have no effect on the vote for this proposal.

Ratification of appointment of Deloitte as our independent registered public accounting firm. This proposal will be decided by a majority of the votes cast. This means that the number of shares voted “For” must exceed the number of shares voted “Against” in order for this proposal to be approved. Abstentions and broker


			88			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

non-votes are not considered votes cast for this purpose and will have no effect on the vote for this proposal.

Who counts the votes?

Computershare, our transfer agent, has been engaged as our independent agent to tabulate stockholder votes and appointed as the inspector of election.

What are “broker non-votes”?

If you are a beneficial owner of shares and your shares are held by your broker and you do not provide your broker with voting instructions, your shares may constitute “broker non-votes.”

Broker non-votes occur on a matter when a broker is not permitted to vote on that matter without instructions from the beneficial owner and instructions are not given. Broker non-votes are counted for purposes of determining whether or not a quorum exists for the transaction of business.

A broker is entitled to vote shares held by a beneficial owner on “routine” matters without instructions from the beneficial owner of those shares. However, absent instructions from the beneficial owner, a broker is not entitled to vote shares held for a beneficial owner on "non-routine" matters.

The proposals to be voted on at the 2023 annual meeting are classified as follows:


proposal		classification
1.	Election of Class I directors	non-routine
2.	Advisory vote on compensation paid to our named executive officers	non-routine
3.	Ratification of appointment of Deloitte as our independent registered public accounting firm	routine

If you hold your shares beneficially through a broker, it is critical that you cast your vote if you want it to count for the “non-routine” proposals. If you hold your shares

beneficially through a broker and you do not instruct your broker how to vote for the “non-routine” proposals, no votes will be cast on your behalf for those proposals. Follow the detailed instructions in the enclosed voting instruction form to ensure that your vote is counted.

What if I return a proxy card but do not make specific choices?

If you return a signed and dated proxy card or otherwise vote without marking voting selections, your shares will be voted:

• “FOR” all the nominees listed on the proxy card as Class I directors;

• “FOR” the approval, on an advisory basis, of the compensation paid to our named executive officers; and

• “FOR” the ratification of the appointment of Deloitte as our independent registered public accounting firm for FY 2024.

Can I change my vote or revoke my proxy after submitting my proxy?

Yes. You can revoke your proxy at any time before it is exercised at the 2023 annual meeting.

If you are a stockholder of record, you may revoke your proxy before it is exercised at the 2023 annual meeting in any one of the following ways:

• you may grant a subsequent proxy through the Internet;

• you may grant a subsequent proxy by telephone;

• you may mail another properly completed proxy card with a later date;

• you may attend the 2023 annual meeting and vote by online ballot. Simply attending the


2023 Proxy Statement			89

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

2023 annual meeting will not, by itself, revoke your proxy; or

• you may send a timely written notice that you are revoking your proxy to:

e.l.f. Beauty, Inc.

ATTN: Corporate Secretary

570 10th Street

Oakland, California 94607

Only the latest dated validly executed proxy that you submit (either by mail, phone or the Internet) will be counted.

If you are a beneficial owner of shares and your shares are held by your broker, you should follow the instructions provided by your broker if you wish to change your vote or revoke your proxy.

What is a quorum and what constitutes a quorum?

A “quorum” is the number of shares that must be present, in person or by proxy, in order for business to be conducted at the 2023 annual meeting. The required quorum for the 2023 annual meeting is the presence in person or by proxy of the holders of a majority in voting power of the stock issued and outstanding as of the record date and entitled to vote at the 2023 annual meeting.

As there were 54,417,579 shares of our common stock issued, outstanding and entitled to vote as of July 5, 2023, the record date, a quorum will be present for the 2023 annual meeting if an aggregate of at least 27,208,790 shares are present in person or by proxy at the 2023 annual meeting. If there is no quorum, either the chairperson of the 2023 annual meeting or a majority in voting power of the stockholders entitled to vote at the 2023 annual meeting, present in person or represented by proxy, may adjourn the 2023 annual meeting to another time or place.

If you are a stockholder of record, your shares will be counted towards the quorum only if you submit a valid proxy or vote at the 2023 annual meeting. If you hold your shares beneficially through a broker, your shares will be counted towards the quorum if your broker submits a proxy for your shares at the 2023 annual meeting, even if that proxy results in a broker non-vote due to the absence of voting instructions from you.

“Withhold” votes, abstentions, and broker non-votes, if any, will be counted for the purpose of determining the presence or absence of a quorum.

How can I find out the results of the voting at the 2023 annual meeting?

We will announce preliminary voting results during the 2023 annual meeting. Final results will be tallied by the inspector of elections at the conclusion of the 2023 annual meeting and we will publish such final results in a Current Report on Form 8-K within four business days following the 2023 annual meeting.

Will Deloitte be present at the 2023 annual meeting?

Representatives of Deloitte, our independent registered public accounting firm for FY 2023, are expected to be present at the 2023 annual meeting and will have the opportunity to make statements, if they so desire, and to respond to appropriate questions.

When are stockholder proposals or director nominations due for the 2024 annual meeting of stockholders?

If a stockholder wishes to have a proposal considered for presentation at the 2024 annual meeting of stockholders and included in our proxy statement and form of proxy used in connection with the 2024 annual meeting of stockholders, the proposal must be forwarded in writing to our Corporate Secretary, must comply with


			90			2023 Proxy Statement

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

the requirements of SEC Rule 14a-8, and must be received by March 14, 2024. However, if we hold the 2024 annual meeting of stockholders more than 30 days before or after August 24, 2024, we will publicly disclose the deadline by which stockholder proposals to be included in our proxy materials must be received.

If a stockholder, rather than including a proposal in our proxy statement as discussed above, commences his or her own proxy solicitation for the 2024 annual meeting of stockholders (including nominating individuals for election to our Board) or proposes business for consideration at the 2024 annual meeting of stockholders, we must receive notice of the proposal between April 26, 2024 and May 26, 2024. However, if we hold the 2024 annual meeting of stockholders more than 30 days before, or more than 60 days after, August 24, 2024, we must receive notice of the proposal no later than the 90th day prior to the date of the 2024 annual meeting of stockholders or, if later, the 10th day following the day we first publicly disclose the date of the 2024 annual meeting of stockholders. Any such proposal must comply with the requirements of our bylaws, which contain additional requirements about advance notice of stockholder proposals.

Proposals and notices should be submitted in writing to:

e.l.f. Beauty, Inc.
ATTN: Corporate Secretary
570 10th Street
Oakland, California 94607

What if my question isn’t listed here?

If your question wasn’t listed here, please contact our investor relations department at:

e.l.f. Beauty, Inc.

ATTN: Investor Relations

570 10th Street

Oakland, California 94607

ir@elfbeauty.com


2023 Proxy Statement			91

Intro

Board

Company

Exec. Comp.

Equity Plans

Stockholders

Audit

Add’l. Info

Q&A

Annexes

ANNEX A

GAAP to Non-GAAP Reconciliation Tables

Reconciliation of GAAP Net Income to Non-GAAP Adjusted EBITDA (unaudited) (in thousands)


		FY 2023	FY 2022	FY 2021
Net income		$ 61,530	$21,770	$ 6,232
Interest expense, net		$ 2,018	$ 2,441	$ 4,090
Income tax provision (benefit)		$ 2,544	$ 3,661	$(2,542)
Depreciation and amortization		$ 18,016	$22,403	$21,078
EBITDA		$ 84,108	$50,275	$28,858
Restructuring expense (1)		—	$ 50	$ 2,641
Stock-based compensation		$ 29,117	$19,646	$19,682
Loss on extinguishment of debt (2)		$ 176	$ 460	—
Other non-cash and non-recurring costs (3)		$ 3,380	$ 4,256	$ 9,897
Adjusted EBITDA		$116,781	$74,687	$61,078

(1)	Restructuring expense during FY 2022 and FY 2021 relate to the closure of our manufacturing plant, including impairment of assets, the disposal of excess inventory on hand at the plant, the termination of manufacturing employees and sub lease income.

(2)	Loss on extinguishment of debt includes the write-off of existing debt issuance costs and certain fees paid related to the amended credit agreement.

(3)	Represents various non-cash or non-recurring items, including proxy contest expenses and other legal settlements, pre-launch costs to develop our brand, Keys Soulcare, acquisition-related costs for Well People, third-party costs related to M&A due diligence, costs related to the automation of certain warehouse and distribution activities, and amortization of internal-use software costs related to cloud applications.

Reconciliation of GAAP Net Income to Non-GAAP Adjusted Net Income (unaudited) (in thousands)


		FY 2023	FY 2022	FY 2021
Net income		$61,530	$21,770	$ 6,232
Restructuring expense (1)		—	$ 50	$ 2,641
Stock-based compensation		$29,117	$19,646	$19,682
Other non-cash and non-recurring items (2)		—	$ 2,765	$ 9,544
Loss on extinguishment of debt (3)		$ 176	$ 460	—
Amortization of acquired intangible assets (4)		$ 8,122	$ 8,123	$ 8,123
Tax Impact (5)		$(7,132)	$(7,596)	$(9,434)
Adjusted net income		$91,813	$45,218	$36,788

(1)	Restructuring expense during FY 2022 and FY 2021 relate to the closure of our manufacturing plant, including impairment of assets, the disposal of excess inventory on hand at the plant, the termination of manufacturing employees and sub lease income.

(2)	Represents various non-cash or non-recurring items, including proxy contest expenses and other legal settlements, pre-launch costs to develop our brand, Keys Soulcare, acquisition-related costs for Well People, third-party costs related to M&A due diligence, and costs related to the automation of certain warehouse and distribution activities.

(3)	Loss on extinguishment of debt includes the write-off of existing debt issuance costs and certain fees paid related to the amended credit agreement.

(4)	Represents amortization expense of acquired intangible assets consisting of customer relationships, trademarks and favorable leases.

(5)	Represents the tax impact of the above adjustments.


			92			2023 Proxy Statement

elf 2023 Proxy Statement Cover-062922-05.jpg

elf 2023 Proxy Statement Cover-062922-06.jpg

TABLE OF CONTENTS

1. Elect three Class I directors to serve for a three-year term expiring at our 2026 annual meeting of stockholders. FOR all of the nominees 2. Approve, on an advisory basis, the compensation paid to our named executive officers. FOR 3. Ratify the selection of Deloitte & Touche LLP as our independent registered public accounting firm for the fiscal year ending March 31, 2024. FOR

ELF DEF 14A Report ended March 31, 2023