GSHD 10-Q Quarterly Report Sept. 30, 2024 | Alphaminr
Goosehead Insurance, Inc.
ALPHAMINR

GSHD 10-Q Quarter ended Sept. 30, 2024

Balance Sheet
Cash Flow
Income Statement
Debt
GOOSEHEAD INSURANCE, INC.
gshd-20240930
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2024
OR
☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _______ to ______
Commission file number: 001-38466

GOOSEHEAD INSURANCE, INC.
(Exact name of registrant as specified in its charter)
Delaware 82-3886022
(State or other jurisdiction of
incorporation or organization) 		(IRS Employer
Identification No.)
1500 Solana Blvd, Building 4, Suite 4500
Westlake
Texas 76262
(Address of principal executive offices) (Zip Code)

( 469 ) 480-3669
(Registrant's telephone number, including area code)

Not applicable
(Former name or former address, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class Trading Symbol(s) Name of Each Exchange on Which Registered
Class A Common Stock, par value $.01 per share GSHD NASDAQ

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. þ Yes o No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
þ Yes o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large Accelerated Filer ☑ Accelerated filer ☐
Non-accelerated filer ☐ Smaller reporting company ☐
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). ☐ Yes ☑ No

As of October 21, 2024, there were 24,392,939 shares of Class A common stock outstanding and 12,715,758 shares of Class B common stock outstanding.


Table of contents
Page
Part I
Item 1. Condensed Consolidated Financial Statements (Unaudited)
Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations
Item 3. Quantitative and Qualitative Disclosures About Market Risk
Item 4. Controls and Procedures
Part II
Item 1. Legal Proceedings
Item 1A. Risk Factors
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
Item 3. Defaults Upon Senior Securities
Item 4. Mine Safety Disclosures
Item 5. Other Information
Item 6. Exhibits

2

Commonly used defined terms
As used in this Quarterly Report on Form 10-Q ("Form 10-Q"), unless the context indicates or otherwise requires, the following terms have the following meanings:
• Ancillary Revenue: Revenue that is supplemental to our Core Revenue and Cost Recovery Revenue, Ancillary Revenue is unpredictable and often outside of the Company's control. Included in Ancillary Revenue are Contingent Commissions and other income.
• Agency Fees: Fees separate from commissions charged directly to clients for efforts performed in the issuance of new insurance policies.
• Annual Report on Form 10-K: The Company's annual report on Form 10-K for the fiscal year ended December 31, 2023.
• Carrier: An insurance company.
• Carrier Appointment: A contractual relationship with a Carrier.
• Client Retention: Calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of measurement and still have at least one policy in force at the date of measurement.
• Contingent Commission: Revenue in the form of contractual payments from Carriers contingent upon several factors, including growth and profitability of the business placed with the Carrier.
• Core Revenue: The most predictable revenue stream for the Company, these revenues consist of New Business Revenue and Renewal Revenue. New Business Revenue is lower-margin, but fairly predictable. Renewal Revenue is higher-margin and very predictable.
• Corporate Agent Productivity: The New Business Revenue collected related to corporate sales, divided by the average number of full-time corporate sales agents for the same period. This calculation excludes interns, part-time sales agents and partial full-time equivalent sales managers.
• Cost Recovery Revenue: Revenue received by the Company associated with cost recovery efforts associated with selling and financing franchises. Included in Cost Recovery Revenue are Initial Franchise Fees and Interest Income.
• Franchise Agreement: Agreements governing our relationships with Franchisees.
• Franchise Productivity: The gross commissions paid by Carriers and Agency Fees received from clients related to policies in their first term sold by franchise sales agents, divided by the average number of franchises for the same period, prior to paying Royalty Fees to the Company.
• Franchisee: An individual or entity who has entered into a Franchise Agreement with us.
• GF: Goosehead Financial, LLC.
• Initial Franchise Fee: Contracted fees paid by Franchisees to compensate Goosehead for the training, onboarding and ongoing support of new franchise locations.
• LLC Unit: a limited liability company unit of Goosehead Financial, LLC.
• New Business Commission: Commissions received from Carriers relating to policies in their first term.
• New Business Revenue: New Business Commissions, Agency Fees, and New Business Royalty Fees.
• New Business Royalty Fees: Royalty Fees received from Franchisees relating to policies in their first term
• NPS: Net Promoter Score is calculated based on a single question: “How likely are you to refer Goosehead Insurance to a friend, family member or colleague?” Clients that respond with a score of 6 or below are Detractors, a score of 7 or 8 are called Passives, and a score of 9 or 10 are Promoters. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.
• Policies in Force: As of any reported date, the total count of current (non-cancelled) policies placed by us with our Carriers.
• Policy Term: The contractual period the policy provides insurance coverage to the insured.
• Pre-IPO LLC Members: owners of LLC Units of GF prior to the Offering.
• Renewal Commission: Commissions received from Carriers relating to a policy in a renewal term.
• Renewal Revenue: Renewal Commissions and Renewal Royalty Fees.
3

• Renewal Royalty Fees: Royalty Fees received from Franchisees relating to a policy in a renewal term.
• Royalty Fees: Fees paid by Franchisees to the Company that are tied to the gross commissions paid by the Carriers related to policies sold or renewed by a franchisee.
• The Offering: The initial public offering completed by Goosehead Insurance, Inc. on May 1, 2018.
• Total Written Premium: As of any reported date, the total amount of current (non-cancelled) gross premium that is placed by Goosehead with its portfolio of Carriers.
Special note regarding forward-looking statements
We have made statements in this Form 10-Q that are forward-looking statements. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” the negative of these terms and other comparable terminology. These forward-looking statements, which are subject to risks, uncertainties and assumptions about us, may include projections of our future financial performance, our anticipated growth strategies and anticipated trends in our business. These statements are only predictions based on our current expectations and projections about future events. There are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by the forward-looking statements, including those factors discussed under the caption entitled “Item 1A. Risk factors” in the Annual Report on Form 10-K for the fiscal year ended December 31, 2023.
The forward-looking statements included in this Form 10-Q are made only as of the date hereof. Although we believe the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of any of these forward-looking statements. We are under no duty to update any of these forward-looking statements after the date of this Form 10-Q to conform our prior statements to actual results or revised expectations.
4

PART I

Item 1. Condensed Consolidated Financial Statements (Unaudited)
Page
Condensed Consolidated Statements of Operations
Condensed Consolidated Balance Sheets
Condensed Consolidated Statements of Stockholders' Equity
Condensed Consolidated Statements of Cash Flows
Notes to the Condensed Consolidated Financial Statements
Note 1 Organization
Note 2 Summary of significant accounting policies
Note 3 Revenues
Note 4 Franchise fees receivable
Note 5 Allowance for uncollectible agency fees
Note 6 Property and equipment
Note 7 Intangible assets
Note 8 Debt
Note 9 Income taxes
Note 10 Stockholder's equity
Note 11 Non-controlling interest
Note 12 Equity-based compensation
Note 13 Litigation



5

Goosehead Insurance, Inc.
Condensed Consolidated Statements of Operations
(Unaudited)
(In thousands, except per share amounts)
Three Months Ended September 30, Nine Months Ended September 30,
2024 2023 2024 2023
Revenues:
Commissions and agency fees $ 30,942 $ 31,980 $ 88,782 $ 88,637
Franchise revenues 46,862 38,729 131,076 108,490
Interest income 231 321 725 1,135
Total revenues 78,035 71,030 220,583 198,262
Operating Expenses:
Employee compensation and benefits 43,217 39,436 127,898 113,801
General and administrative expenses 15,201 14,831 49,236 48,019
Bad debts 565 797 2,345 3,352
Depreciation and amortization 2,614 2,352 7,814 6,817
Total operating expenses 61,597 57,416 187,293 171,989
Income from operations 16,438 13,614 33,290 26,273
Other Income:
Interest expense ( 2,060 ) ( 1,617 ) ( 5,529 ) ( 5,057 )
Other income (expense) 544 — ( 5,742 ) —
Income before taxes 14,922 11,997 22,019 21,216
Tax (benefit) expense 2,315 724 ( 3,272 ) 2,944
Net income 12,607 11,273 25,291 18,272
Less: net income attributable to non-controlling interests 5,048 4,339 9,720 7,753
Net income attributable to Goosehead Insurance, Inc. $ 7,559 $ 6,934 $ 15,571 $ 10,519
Earnings per share:
Basic $ 0.31 $ 0.29 $ 0.63 $ 0.44
Diluted $ 0.29 $ 0.28 $ 0.58 $ 0.43
Weighted average shares of Class A common stock outstanding
Basic 24,293 24,124 24,689 23,674
Diluted 37,942 24,891 38,269 24,274



See Notes to the Condensed Consolidated Financial Statements
6


Goosehead Insurance, Inc.
Condensed Consolidated Balance Sheets
(Unaudited)
(In thousands, except per share amounts)
September 30, December 31,
2024 2023
Assets
Current Assets:
Cash and cash equivalents $ 47,544 $ 41,956
Restricted cash 2,568 2,091
Commissions and agency fees receivable, net 9,679 12,903
Receivable from franchisees, net 11,261 9,720
Prepaid expenses 5,701 7,889
Total current assets 76,753 74,559
Receivable from franchisees, net of current portion 3,644 9,269
Property and equipment, net of accumulated depreciation 25,369 30,316
Right-of-use asset 34,134 38,406
Intangible assets, net of accumulated amortization 23,230 17,266
Deferred income taxes, net 190,368 181,209
Other assets 4,565 3,867
Total assets $ 358,063 $ 354,892
Liabilities and Stockholders’ Equity
Current Liabilities:
Accounts payable and accrued expenses $ 19,259 $ 16,398
Premiums payable 2,568 2,091
Lease liability 9,297 8,897
Contract liabilities 3,337 4,129
Note payable 10,063 9,375
Liabilities under tax receivable agreement 4,948 —
Total current liabilities 49,472 40,890
Lease liability, net of current portion 50,249 57,382
Note payable, net of current portion 84,639 67,562
Contract liabilities, net of current portion 15,710 22,970
Liabilities under tax receivable agreement, net of current portion 155,748 149,302
Total liabilities 355,818 338,106
Class A common stock, $ 0.01 par value per share - 300,000 shares authorized, 24,369 shares issued and outstanding as of September 30, 2024, 24,966 shares issued and outstanding as of December 31, 2023
244 250
Class B common stock, $ 0.01 par value per share - 50,000 shares authorized, 12,722 issued and outstanding as of September 30, 2024, 12,954 shares issued and outstanding as of December 31, 2023
127 130
Additional paid in capital 89,005 103,228
Accumulated deficit ( 31,029 ) ( 47,056 )
Total stockholders' equity 58,347 56,552
Non-controlling interests ( 56,102 ) ( 39,766 )
Total equity 2,245 16,786
Total liabilities and equity $ 358,063 $ 354,892

See Notes to the Condensed Consolidated Financial Statements
7

Goosehead Insurance, Inc.
Condensed Consolidated Statements of Stockholders' Equity
(Unaudited)
(In thousands)
Issued shares of Class A common stock Issued shares of Class B common stock Class A Common stock Class B Common Stock Additional paid in capital Accumulated deficit Total stockholders' equity Non-controlling interest Total equity
Balance January 1, 2024 24,966 12,954 $ 250 $ 130 $ 103,228 $ ( 47,056 ) $ 56,552 $ ( 39,766 ) $ 16,786
Distributions — — — — — — — ( 42 ) ( 42 )
Net income (loss) — — — — — 1,814 1,814 ( 5 ) 1,809
Exercise of stock options 65 — 1 — 1,862 — 1,863 — 1,863
Equity-based compensation — — — — 7,357 — 7,357 — 7,357
Activity under employee stock purchase plan 2 — — — 146 — 146 — 146
Redemption of LLC Units 196 ( 196 ) 2 ( 2 ) ( 605 ) — ( 605 ) 605 —
Deferred tax adjustments related to Tax Receivable Agreement — — — — 439 — 439 ( 117 ) 322
Reallocation of Non-controlling interest — — — — — ( 217 ) ( 217 ) 217 —
Balance March 31, 2024 25,230 12,758 $ 252 $ 128 $ 112,428 $ ( 45,459 ) $ 67,349 $ ( 39,109 ) $ 28,240
Distributions — — — — — — — ( 2,346 ) ( 2,346 )
Share Repurchases ( 1,045 ) — ( 10 ) — ( 41,953 ) — ( 41,963 ) ( 21,670 ) ( 63,633 )
Net income — — — — — 6,198 6,198 4,677 10,875
Exercise of stock options 7 — — — 245 — 245 — 245
Equity-based compensation — — — — 6,632 — 6,632 — 6,632
Activity under employee stock purchase plan 2 — — — 128 — 128 — 128
Redemption of LLC Units 10 ( 10 ) — — ( 29 ) — ( 29 ) 29 —
Deferred tax adjustments related to Tax Receivable Agreement — — — — 295 — 295 ( 170 ) 126
Reallocation of Non-controlling interest — — — — — 912 912 ( 912 ) —
Balance June 30, 2024 24,205 12,748 $ 242 $ 127 $ 77,748 $ ( 38,349 ) $ 39,768 $ ( 59,501 ) $ ( 19,733 )
8

Issued shares of Class A common stock Issued shares of Class B common stock Class A Common stock Class B Common Stock Additional paid in capital Accumulated deficit Total stockholders' equity Non-controlling interest Total equity
Balance, June 30, 2024 24,205 12,748 $ 242 $ 127 $ 77,748 $ ( 38,349 ) $ 39,768 $ ( 59,501 ) $ ( 19,733 )
Distributions — — — — — — — ( 2,084 ) ( 2,084 )
Share Repurchases — — — — 81 — 81 42 123
Net income — — — — — 7,559 7,559 5,048 12,607
Exercise of stock options 138 — 1 — 4,001 — 4,003 — 4,003
Equity-based compensation — — — — 7,093 — 7,093 — 7,093
Activity under employee stock purchase plan 1 — — — 102 — 102 — 102
Redemption of LLC Units 26 ( 26 ) — — ( 114 ) — ( 114 ) 114 —
Deferred tax adjustments related to Tax Receivable Agreement — — — — 95 — 95 40 135
Reallocation of Non-controlling interest — — — — — ( 239 ) ( 239 ) 239 —
Balance September 30, 2024 24,369 12,722 $ 244 $ 127 $ 89,005 $ ( 31,029 ) $ 58,347 $ ( 56,102 ) $ 2,245

9

Issued shares of Class A common stock Issued shares of Class B common stock Class A Common stock Class B Common Stock Additional paid in capital Accumulated deficit Total stockholders' equity Non-controlling interest Total equity
Balance January 1, 2023 23,034 14,471 $ 228 $ 146 $ 70,866 $ ( 60,570 ) $ 10,670 $ ( 44,294 ) $ ( 33,624 )
Net loss — — — — — ( 81 ) ( 81 ) ( 100 ) ( 181 )
Exercise of stock options 17 — — — 173 — 173 — 173
Equity-based compensation — — — — 6,620 — 6,620 — 6,620
Activity under employee stock purchase plan 4 — — — 201 — 201 — 201
Redemption of LLC Units 323 ( 323 ) 3 ( 3 ) ( 990 ) — ( 990 ) 990 —
Deferred tax adjustments related to Tax Receivable Agreement — — — — 699 — 699 129 828
Reallocation of Non-controlling interest — — — — — ( 103 ) ( 103 ) 103 —
Balance March 31, 2023 23,379 14,147 $ 231 $ 143 $ 77,569 $ ( 60,754 ) $ 17,189 $ ( 43,173 ) $ ( 25,984 )
Distributions — — — — — — — ( 5,206 ) ( 5,206 )
Net income — — — — — 3,666 3,666 3,514 7,180
Exercise of stock options 167 — 2 — 3,516 — 3,518 — 3,518
Equity-based compensation — — — — 5,872 — 5,872 — 5,872
Activity under employee stock purchase plan 2 — — — 144 — 144 — 144
Redemption of LLC Units 352 ( 352 ) 4 ( 4 ) ( 1,112 ) — ( 1,112 ) 1,112 —
Deferred tax adjustments related to Tax Receivable Agreement — — — — 870 — 870 157 1,027
Reallocation of Non-controlling interest — — — — — ( 477 ) ( 477 ) 477 —
Balance June 30, 2023 23,900 13,795 $ 237 $ 139 $ 86,859 $ ( 57,565 ) $ 29,670 $ ( 43,118 ) $ ( 13,448 )
Dividends declared — — — — — — — ( 3,275 ) ( 3,275 )
Net income — — — — — 6,934 6,934 4,339 11,273
Exercise of stock options 164 — 2 — 3,364 — 3,366 — 3,366
Equity-based compensation — — — — 6,459 — 6,459 — 6,459
Activity under employee stock purchase plan 2 — — — 135 — 135 — 135
Redemption of LLC Units 380 ( 380 ) 4 ( 4 ) ( 1,154 ) — ( 1,154 ) 1,154 —
Deferred tax adjustments related to Tax Receivable Agreement — — — — 1,090 — 1,090 162 1,252
Reallocation of Non-controlling interest — — — — — 85 85 ( 85 ) —
Balance September 30, 2023
24,446 13,415 $ 244 $ 134 $ 96,752 $ ( 50,546 ) $ 46,584 $ ( 40,823 ) $ 5,761


See Notes to the Condensed Consolidated Financial Statements
10

Goosehead Insurance, Inc.
Condensed Consolidated Statements of Cash Flows
(Unaudited)
(In thousands)
Nine Months Ended September 30,
2024 2023
Cash flows from operating activities:
Net income
$ 25,291 $ 18,272
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization 8,149 6,986
Impairment expense 347 3,628
Bad debt expense 2,345 3,352
Equity-based compensation 21,082 18,951
Impacts of tax receivable agreement 11,394 14,665
Deferred income taxes ( 8,576 ) ( 12,336 )
Noncash lease activity ( 2,715 ) ( 31 )
Cloud computing arrangement implementation costs ( 684 ) —
Changes in operating assets and liabilities:
Receivable from franchisees 3,558 5,470
Commissions and agency fees receivable 2,139 854
Prepaid expenses 2,188 ( 5,111 )
Other assets 317 226
Accounts payable and accrued expenses 2,260 ( 2,964 )
Contract liabilities ( 8,052 ) ( 14,594 )
Net cash provided by operating activities
59,043 37,369
Cash flows from investing activities:
Issuance of notes receivable to franchisees ( 300 ) —
Proceeds from notes receivable to franchisees 44 34
Capitalized software development costs ( 8,465 ) ( 4,645 )
Cash consideration paid for asset acquisitions — ( 6,043 )
Purchase of property and equipment ( 557 ) ( 3,955 )
Net cash used for investing activities
( 9,278 ) ( 14,609 )
Cash flows from financing activities:
Customer premiums, net 86 ( 142 )
Debt issuance costs ( 621 ) —
Repayment of note payable ( 6,906 ) ( 15,000 )
Proceeds from notes payable 25,000 —
Proceeds from the issuance of Class A common stock 6,398 7,537
Repurchases of Class A common stock ( 63,184 ) —
Member distributions and dividends ( 4,473 ) ( 8,481 )
Net cash used for financing activities
( 43,700 ) ( 16,086 )
Net increase in cash and cash equivalents, and restricted cash
6,065 6,674
Cash and cash equivalents, and restricted cash, beginning of period 44,047 30,387
Cash and cash equivalents, and restricted cash, end of period $ 50,112 $ 37,061
Supplemental disclosures of cash flow data:
Cash paid during the period for interest $ 5,186 $ 4,849
Cash paid for income taxes 860 608
See Notes to the Condensed Consolidated Financial Statements
11
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)

1. Organization

Goosehead Insurance, Inc. (“GSHD”) is the sole managing member of Goosehead Financial, LLC (“GF”) and has the sole voting power and control of management of GF. Accordingly, GSHD consolidates the financial results of GF and reports non-controlling interest in GSHD’s condensed consolidated financial statements.
GF was organized on January 1, 2016 as a Delaware Limited Liability Company and is headquartered in Westlake, TX.
GSHD (collectively with its consolidated subsidiaries, the “Company”) provides personal and commercial property and casualty insurance brokerage services for its clients through a network of corporate-owned agencies and franchise units across the nation.
The Company had 13 and 13 corporate-owned locations in operation at September 30, 2024 and 2023, respectively. Franchisees are provided access to Carrier Appointments, product training, technology infrastructure, client service centers and back office services. During the three months ended September 30, 2024 and 2023, the Company onboarded 30 and 30 franchise locations, respectively, and had 1,116 and 1,285 operating franchise locations as of September 30, 2024 and 2023, respectively. No franchises were purchased during the three and nine months ended September 30, 2024 and 2023.
All intercompany accounts and transactions have been eliminated in consolidation.

2. Summary of Significant Accounting Policies
Basis of Presentation
The accompanying condensed consolidated financial statements of the Company have been prepared in accordance with the instructions to Form 10-Q. Therefore, they do not include all of the annual disclosures required by accounting principles generally accepted in the United States of America ("GAAP"). However, in the opinion of management, these statements include all adjustments, consisting of normal recurring adjustments, which are necessary for a fair presentation of the condensed consolidated financial positions at September 30, 2024 and December 31, 2023, and the condensed consolidated statements of operations, stockholders' equity and statements of cash flows for the three and nine months ended September 30, 2024 and 2023. The interim period condensed consolidated financial statements should be read in conjunction with the Consolidated Financial Statements that are included in the Annual Report on Form 10-K for the fiscal year ended December 31, 2023.
The results of operations for the three and nine months ended September 30, 2024 are not necessarily indicative of the results that can be expected for the entire year. The Company experiences seasonal fluctuations of its revenue due to the timing of contingent commission revenue recognition and trends in housing market activity.
Reclassification
Certain amounts in the prior period financial statements have been reclassified to conform to the presentation of the current period financial statements.
During the three months ended June 30, 2024, the Company elected to change its presentation of the cash flows associated with "Premiums payable" from operating activities to present them as financing activities, net, within the Condensed Consolidated Statement of Cash Flows within the caption "Customer premiums, net". Comparative amounts have been recast to conform to current period presentation. This reclassification had no impact on the Condensed Consolidated Statements of Operations, Condensed Consolidated Balance Sheets or Condensed Consolidated Statements of Stockholders' Equity.
During the three months ended March 31, 2024, the Company recorded loss on remeasurement of the tax receivable agreement ("TRA") liability within "Tax (benefit) expense". For the nine months ended September 30, 2024, those amounts have been reclassified to Other income (expense) within the Condensed Consolidated Statement of Operations. This reclassification had no impact on the Condensed Consolidated Balance Sheets, Condensed Consolidated Statements of Stockholders' Equity, or Condensed Consolidated Statement of Cash Flows.
12
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
Use of Estimates
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported period. Accordingly, actual results could differ from those estimates as more information becomes known.
Intangible Assets
Intangible assets are stated at cost less accumulated amortization and reflect amounts paid for the Company’s web domain, computer software costs, and purchased books of business (customer accounts). The web domain is amortized over a useful life of fifteen years , computer software costs are amortized over a useful life of three to ten years , and books of business (customer accounts) are amortized over a useful life of eight years .
Asset Impairment
The Company reviews all of its identifiable assets for impairment periodically and whenever events or changes in business circumstances indicate that the carrying value of the assets may not be recoverable. In reviewing identifiable assets, if the undiscounted future cash flows were less than the carrying amount of the respective assets, an indicator of impairment would exist, and further analysis would be required to determine whether or not a loss would need to be charged against current period earnings as a component of general and administrative expenses.
Based on a review of tangible assets during the three months ended March 31, 2024, the Company identified one office lease that would be subleased and completed a recoverability assessment for assets at that location. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $ 0.1 million for property and equipment and $ 0.2 million for right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate.
Based on a review of intangible assets during the three months ended June 30, 2023, the Company identified a group of internally-developed software assets that had not been placed into service and will not be completed. As a result, the Company determined the assets had no fair value and recorded an impairment expense of $ 1.1 million related to the asset group.
Based on a review of tangible assets during the three months ended June 30, 2023, the Company identified two office leases that would be subleased and completed a recoverability assessment for assets at those locations. Based on the results of the recoverability assessment, the Company determined that the undiscounted cash flows of the assets were below their carrying values. As a result, the Company compared the fair values of the assets to their carrying values and recorded an impairment expense of $ 1.4 million for property and equipment and $ 1.1 million for right-of-use asset for the amount the carrying values exceeded the fair values. The Company determined the fair values by estimating sublease cash flows based on market rates for similar properties and discounted them using the Company's internal borrowing rate.
Income Taxes
The Company accounts for income taxes pursuant to the asset and liability method which requires the recognition of deferred income tax assets and liabilities related to the expected future tax consequences arising from temporary differences between the carrying amounts and tax bases of assets and liabilities based on enacted statutory tax rates applicable to the periods in which the temporary differences are expected to reverse. Any effects of changes in income tax rates or laws are included in income tax expense in the period of enactment.
Cash and Cash Equivalents, and Restricted Cash
The Company holds premiums received from the insured, but not yet remitted to the Carrier, in a fiduciary capacity. Premiums received but not yet remitted included in restricted cash were $ 2.6 million and $ 1.9 million as of September 30, 2024 and 2023, respectively.

13
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
The following is a reconciliation of our cash and cash equivalents and restricted cash balances as presented in the Condensed Consolidated Statements of Cash Flows for the nine months ended September 30, 2024 and 2023 (in thousands) :
September 30,
2024 2023
Cash and cash equivalents $ 47,544 $ 35,203
Restricted cash 2,568 1,858
Cash and cash equivalents, and restricted cash $ 50,112 $ 37,061

The Company earns interest on its cash balance that is held in interest-bearing checking accounts. During the three and nine months ended September 30, 2024 the Company recognized $ 0.5 million and $ 1.0 million in interest income within Other income (expense) in the Condensed Consolidated Statements of Operations. No interest income was recognized during the three and nine months ended September 30, 2023. As of September 30, 2024, the Company did not have any cash equivalents.
Accounting pronouncements not yet adopted
In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. The amendments require enhanced disclosures of significant segment expenses and other segment items, provide for the disclosure of additional measures of a segment's profit or loss used by the chief operating decision maker, require that all annual disclosures about a reportable segment's profit or loss and assets be included in interim periods, and provide new segment reporting requirements for entities with a single reportable segment. This guidance is effective for fiscal years beginning after December 15, 2023, and interim periods within fiscal years beginning after December 15, 2024, with early adoption permitted. The amendments should be applied retrospectively to all prior periods presented in the financial statements. The Company is currently evaluating these new disclosure requirements.
In December 2023, the FASB issued ASU 2023-09, Improvements to Income Tax Disclosures (Topic 740). This standard requires the Company to provide further disaggregated income tax disclosures for specific categories on the effective tax rate reconciliation, as well as additional information about federal, state/local and foreign income taxes. The standard also requires the Company to annually disclose its income taxes paid (net of refunds received), disaggregated by jurisdiction. This guidance is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The standard is to be applied on a prospective basis, although optional retrospective application is permitted. The Company is currently evaluating the impact this guidance will have on its financial statement disclosures.
14
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)

3. Revenue
Commissions and fees
The Company earns commissions, which are paid as a percentage of the policy premiums placed by the Company, by performing its obligation to identify, place, and make effective insurance coverage on behalf of its customer, the insured. The Company defines the term of the policy as the contractual period the policy provides insurance coverage to the insured, which is typically one year or less. Commissions earned for the placement of the initial policy term for a given insurance product are recorded as New Business Commissions. New Business Commissions are earned at a point in time on the effective date of the policy, which is when the customer’s unilateral right to cancel the policy without consideration expires, as the Company has no further performance obligations for the initial term once the policy is placed and made effective.

After the initial policy term for a given insurance product, the Company earns Renewal Commissions by assisting the customer to make effective a renewal policy that satisfies the customer’s current insurance coverage needs. The Company performs this obligation by monitoring the customer’s policy to ensure a renewal is offered by the carrier and that the client promptly pays the premium. Alternatively, based on the needs of the customer, the Company may assist the customer to adjust coverage terms to satisfy its current insurance coverage needs or the Company may assist the customer to re-shop the insurance coverage to identify, place, and make effective a policy that better meets those needs. Renewal Commissions are earned at a point in time upon the effective date of the renewal policy term or upon the effective date of the replacement policy identified, placed, and made effective for the customer, which is when the customer’s unilateral right to non-renew the policy expires, as the Company has no further performance obligations for that renewal policy term.

The transaction price for commissions revenue is set as an estimate of the variable consideration to be received for the current policy term. This estimate includes the fixed consideration due based on the contractual terms of the current policy and adjustments for estimates of modifications of the contractual terms of the current policy and/or termination of the policy before the end of the current term. This variable consideration is constrained to the extent that it is probable there will not be a significant reversal of revenue.
For Agency Fees, the Company enters into a contract with the insured, in which the Company's performance obligation is to place an insurance policy. The transaction price of the agency fee is set at the time the sale is agreed upon, and is included in the contract. Agency Fee revenue is recognized at a point in time, which is the effective date of the policy.
Contingent commission revenue is generated from contracts between the Company and insurance carriers, for which the Company is compensated for certain growth, profitability, or other performance-based metrics. The performance obligations for contingent commissions will vary by contract, but generally include the Company increasing profitable written premium with the insurance carrier. The transaction price for contingent commissions is estimated based on all available information and is recognized over time as the Company completes its performance obligations, as the underlying policies are placed, net of a constraint.
The Company must estimate the amount of consideration that will be received such that a significant reversal of revenue is not probable. Contingent commissions represent a form of variable consideration associated with the placement and profitability of coverage, for which we earn commissions. Contingent commissions are estimated, with a constraint applied, and accrued in relation to the satisfaction of the performance obligations for the period over which the contract applies. The resulting effect on the timing of recognizing contingent commissions closely follows a similar pattern as our commissions and fees with any adjustments recognized when payments are received or as additional information that affects the estimate becomes available.
Franchise revenues
Franchise revenues include initial franchise fees and ongoing new and renewal royalty fees from franchisees.
Revenue from Initial Franchise Fees is generated from a contract between the Company and a franchisee. The Company's performance obligation is to provide initial training, onboarding, ongoing support and use of the Company's business operations over the period of the franchise agreement. The transaction price is set by the franchise agreement and revenue is recognized over time as the Company completes its performance obligations.
15
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
Initial franchise fees are recognized as revenue over the 10-year life of the franchise contract, beginning on the start date of the contract.
Revenue from New and Renewal Royalty Fees is recorded by applying the sales- and usage-based royalties exception. Under the sales- and usage-based exception, the Company recognizes revenue over time as a franchise places and makes effective a policy for an insured. The transaction price for the royalty fee for each policy made effective is set as the contractual royalty rate multiplied by an estimate of the commissions to be received by the franchise for the current term of the policy. This estimate includes the fixed consideration due based on the contractual terms of the current policy and adjustments for estimates of modifications of the contractual terms of the current policy and/or termination of the policy before the end of the current term. This variable consideration is constrained to the extent that it is probable there will not be a significant reversal of revenue.
Contract costs
Additionally, the Company has evaluated ASC Topic 340 - Other Assets and Deferred Cost (“ASC 340”) which requires companies to defer certain incremental cost to obtain customer contracts, and certain costs to fulfill customer contracts.
Incremental cost to obtain - The Company defers certain costs to obtain customer contracts primarily as they relate to commission-based compensation plans for selling new franchise agreements. These incremental costs are deferred and amortized over a 10-year period, which is consistent with the term of the contract. The balance of cost to obtain is included with Other assets on the Condensed Consolidated Balance Sheets.
Costs to fulfill - The Company has evaluated the need to capitalize costs to fulfill customer contracts and has determined that there are no costs that meet the definition for capitalization under ASC 340.

Disaggregation of Revenue
The following table disaggregates revenue by source (in thousands) :
Three Months Ended September 30, Nine Months Ended September 30,
2024 2023 2024 2023
Type of revenue stream:
Commissions and agency fees
Renewal Commissions $ 20,215 $ 19,036 $ 56,767 $ 53,395
New Business Commissions 6,249 6,125 18,612 17,899
Agency Fees 1,989 2,008 6,036 6,642
Contingent Commissions 2,490 4,811 7,367 10,701
Franchise revenues
Renewal Royalty Fees 38,070 30,040 103,951 80,344
New Business Royalty Fees 6,994 5,910 20,396 17,819
Initial Franchise Fees 1,413 2,430 5,288 8,780
Other Franchise Revenues 385 349 1,440 1,547
Interest Income 231 321 725 1,135
Total Revenues $ 78,035 $ 71,030 $ 220,583 $ 198,262
Timing of revenue recognition:
Transferred at a point in time $ 28,453 $ 27,169 $ 81,415 $ 77,936
Transferred over time 49,582 43,861 139,168 120,326
Total Revenues $ 78,035 $ 71,030 $ 220,583 $ 198,262

16
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
Contract Balances
The following table provides information about receivables, cost to obtain, and contract liabilities from contracts with customers (in thousands) :
September 30, 2024 December 31, 2023 Increase/(decrease)
Cost to obtain franchise contracts (1)
$ 1,925 $ 2,309 $ ( 384 )
Commissions and agency fees receivable, net 9,679 12,903 ( 3,224 )
Receivable from franchisees (2)
14,905 18,989 ( 4,084 )
Contract liabilities (2)(3)
19,047 27,099 ( 8,052 )
(1) Cost to obtain franchise contracts is included in Other assets on the condensed consolidated balance sheets.
(2) Includes both the current and long term portion of this balance.
(3) Initial Franchise Fees to be recognized over the life of the contract.

The Company records Franchise Fees as contract liabilities on the Condensed Consolidated Balance Sheets when the agreement is executed. Contract liabilities are reduced as fees are recognized in revenue over the expected life of the franchise license. As the term of the franchise license is typically ten years , substantially all of the franchise fee revenue recognized in the period ended September 30, 2024 was included in the contract liabilities balance as of December 31, 2023.

Significant changes in contract liabilities are as follows (in thousands) :
Contract liabilities at December 31, 2023
$ 27,099
Revenue recognized during the period ( 5,288 )
New deferrals (1)
2,135
Write offs (2)
( 4,899 )
Contract liabilities at September 30, 2024
$ 19,047
(1) Initial Franchise Fees where the consideration is received from the franchisee for services which are to be transferred to the Franchisee over the expected life of the Franchise Agreement.
(2) Franchise Fees, net of recognized revenue, no longer deferred due to the termination of the Franchise Agreement.

4. Franchise Fees Receivable
The balance of Franchise fees receivable included in Receivable from franchisees consisted of the following (in thousands) :
September 30, 2024 December 31, 2023
Franchise fees receivable (1)
$ 6,634 $ 15,096
Less: Unamortized discount (1)
( 1,885 ) ( 4,388 )
Less: Allowance for uncollectible franchise fees (1)
( 38 ) ( 223 )
Net franchise fees receivable (1)
$ 4,711 $ 10,485
(1) Includes both the current and long term portion of this balance.
17
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
Activity in the allowance for uncollectible franchise fees was as follows (in thousands) :
Balance at December 31, 2023 $ 223
Charges to bad debts 402
Write offs ( 587 )
Balance at September 30, 2024 $ 38
Balance at December 31, 2022 $ 487
Charges to bad debts 963
Write offs ( 1,165 )
Balance at September 30, 2023 $ 285

5. Allowance for Uncollectible Agency Fees
Activity in the allowance for uncollectible agency fees was as follows (in thousands) :
Balance at December 31, 2023 $ 508
Charges to bad debts 1,165
Write offs ( 1,318 )
Balance at September 30, 2024 $ 355
Balance at December 31, 2022 $ 450
Charges to bad debts 1,174
Write offs ( 1,004 )
Balance at September 30, 2023 $ 620

6. Property and equipment
Property and equipment consisted of the following (in thousands) :
September 30, 2024 December 31, 2023
Furniture & fixtures $ 11,409 $ 11,306
Computer equipment 4,887 4,482
Network equipment 478 436
Phone system 326 326
Leasehold improvements 36,238 36,285
Total 53,338 52,834
Less accumulated depreciation ( 27,970 ) ( 22,518 )
Property and equipment, net $ 25,369 $ 30,316
Depreciation expense was $ 5.5 million and $ 5.7 million for nine months ended September 30, 2024 and 2023, respectively.

18
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
7. Intangible assets
Intangible assets consisted of the following (in thousands) :
September 30, 2024 December 31, 2023
Computer software & web domain $ 21,808 $ 13,509
Books of business 6,895 6,895
Total 28,703 20,404
Less: accumulated amortization ( 5,473 ) ( 3,138 )
Intangible assets, net $ 23,230 $ 17,266
Amortization expense was $ 2.3 million and $ 1.1 million for nine months ended September 30, 2024 and 2023, respectively.
8. Debt
On July 21, 2021, the Company refinanced its $ 25 million revolving credit facility and $ 80 million term note payable to a $ 50 million revolving credit facility and $ 100 million term note payable in order to obtain a more favorable interest rate on the outstanding debt. The revolving credit facility and term note are collateralized by substantially all the Company’s assets, which includes rights to future commissions and royalties.
On April 26, 2023, the Company entered into Amendment No.1 of the Second Amended and Restated Credit Agreement, which provided that LIBOR should be replaced with SOFR.
On April 24, 2024, the Company entered into Amendment No. 2 of the Second Amended and Restated Credit Agreement, increasing the term note payable by $ 25 million and increasing the capacity of the revolving credit facility by $ 25 million to a total capacity of $ 75 million.
As of September 30, 2024, the Company had nothing drawn against the revolving credit facility and had a letter of credit of $ 0.2 million applied against the maximum borrowing availability. Thus, amounts available to draw totaled $ 74.8 million. Borrowings under the revolving credit facility are payable on July 21, 2026. The term note is payable in quarterly installments of $ 2.5 million, with a balloon payment of $ 80.5 million on July 21, 2026.
The interest rate applicable to both the revolving credit facility and the term note for each leverage ratio tier is as follows:
Leverage Ratio Interest Rate
< 1.50 x
SOFR + 175 bps
> 1.50 x
SOFR + 200 bps
> 2.50 x
SOFR + 225 bps
> 3.50 x
SOFR + 250 bps

As of September 30, 2024, the interest rate applicable for the credit facilities was SOFR plus 200 basis points.
19
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)

Maturities of the term note payable for the next five years are as follows ( in thousands ):
Amount
2024 $ 2,516
2025 10,063
2026 83,015
2027 —
2028 —
Total $ 95,594

The Company’s note payable agreement contains certain restrictions and covenants. Under these restrictions, the Company is limited in the amount of debt incurred and distributions payable. As of September 30, 2024, the Company's maximum allowable trailing twelve months debt-to-EBITDA ratio, as defined by the credit agreement, was 4 x. In addition, the credit agreement contains certain change of control provisions that, if broken, would trigger a default. Finally, the Company must maintain certain financial ratios. As of September 30, 2024, the Company was in compliance with these covenants.
Because of both instruments’ variable interest rate, the note payable balance at September 30, 2024 and December 31, 2023, approximates fair value using Level 2 inputs, described below.
The framework for measuring fair value provides a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy are described as follows:
• Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets.
• Level 2—Significant other observable inputs other than Level 1 prices such as quoted prices in markets that are not active, quoted prices for similar assets or other inputs that are observable, either directly or indirectly, for substantially the full term of the asset.
• Level 3—Significant unobservable inputs that reflect a reporting entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability.
The asset or liability’s fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. The valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.
9. Income Taxes
GSHD is the sole managing member of GF, which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes. As a partnership, GF is not subject to U.S. federal and certain state and local income taxes. Any taxable income or loss generated by GF is passed through to and included in the taxable income or loss of its members, including GSHD, on a pro rata basis. GSHD is subject to U.S. federal income taxes, in addition to state and local income taxes, with respect to GSHD's allocable share of income of GF.
Income tax (benefit) expense
Provision expense from income taxes was $ 2.3 million for the three months ended September 30, 2024 compared to $ 0.7 million for the three months ended September 30, 2023. The effective tax rate was 16 % for the three months ended September 30, 2024 compared to 6 % for the three months ended September 30, 2023. The increase in tax expense and effective tax rate were primarily due to an increase in pre-tax income. Tax benefit was $ 3.3 million for the nine months ended September 30, 2024 compared to tax expense of $ 2.9 million for the nine months ended September 30, 2023. The effective tax rate was ( 15 )% for the nine months ended September 30, 2024 and 14 % for
20
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
the nine months ended September 30, 2023. The change in tax (benefit) expense and effective tax rate were primarily due to changes in state apportionment and related state filing requirements.
Deferred taxes
Deferred tax assets at September 30, 2024 were $ 190.4 million compared to $ 181.2 million at December 31, 2023. The primary contributing factors to the increase in deferred tax assets are additional redemptions of LLC Units of GF for shares of Class A common stock of GSHD during the nine months ended September 30, 2024 and an increase in the blended state tax rate due to changes in state apportionment and related state filing requirements.
Tax Receivable Agreement
GF intends to make an election under Section 754 of the Internal Revenue Code of 1986, as amended, and the regulations thereunder (the “Code”) effective for each taxable year in which a redemption or exchange of LLC Units and corresponding Class B common stock for shares of Class A common stock occurs. Future taxable redemptions or exchanges are expected to result in tax basis adjustments to the assets of GF that will be allocated to the Company and thus produce favorable tax attributes. These tax attributes would not be available to GSHD in the absence of those transactions. The anticipated tax basis adjustments are expected to reduce the amount of tax that GSHD would otherwise be required to pay in the future.
GSHD entered into a tax receivable agreement ("TRA") with the Pre-IPO LLC Members on May 1, 2018 that provides for the payment by GSHD to the Pre-IPO LLC Members of 85 % of the amount of cash savings, if any, in U.S. federal, state and local income tax or franchise tax that GSHD actually realizes as a result of (i) any increase in tax basis in GSHD's assets and (ii) tax benefits related to imputed interest deemed arising as a result of payments made under the tax receivable agreement.
During the three and nine months ended September 30, 2024, an aggregate of 25,700 and 231,829 LLC Units were redeemed by the Pre-IPO LLC Members for newly issued shares of Class A common stock. In connection with these redemptions, GSHD received 25,700 and 231,829 LLC Units, which resulted in an increase in the tax basis of its investment in GF subject to the provisions of the tax receivable agreement. The Company recognized a liability for the TRA Payments due to the Pre-IPO LLC Members, representing 85 % of the aggregate tax benefits the Company expects to realize from the tax basis increases related to the redemptions of LLC Units, after concluding it was probable that such TRA Payments would be paid based on its estimates of future taxable income. As of September 30, 2024, the total amount of TRA Payments due to the Pre-IPO LLC Members under the tax receivable agreement was $ 160.7 million, of which $ 4.9 million was current and included in Liabilities under tax receivable agreement within Current liabilities on the Condensed Consolidated Balance Sheet. Future exchanges of LLC Units for Class A common stock will result in additional TRA payments. Additionally, during the nine months ended September 30, 2024, the Company's effective tax rate increased due to changes in state apportionment and related state filing requirements. This resulted in a remeasurement of its TRA liability of $ 6.7 million, which has been reported in "Other income (expense)" on the Condensed Consolidated Statement of Operations.
Uncertain tax positions
GSHD has determined there are no material uncertain tax positions as of September 30, 2024.
21
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)

10. Stockholders' Equity
Class A Common Stock
GSHD has a total of 24,369 thousand shares of its Class A common stock outstanding at September 30, 2024. Each share of Class A common stock holds economic rights and entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD.
Class B Common Stock
GSHD has a total of 12,722 thousand shares of its Class B common stock outstanding at September 30, 2024. Each share of Class B common stock has no economic rights but entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD.
Holders of Class A common stock and Class B common stock vote together as a single class on all matters presented to GSHD's shareholders for their vote or approval, except as otherwise required by applicable law, by agreement, or by GSHD's certificate of incorporation.

Earnings Per Share
The following table sets forth the calculation of basic earnings per share ("EPS") based on net income attributable to GSHD for the three and nine months ended September 30, 2024 and 2023, divided by the basic weighted average number of Class A common stock as of the three and nine months ended September 30, 2024 and 2023 (in thousands, except per share amounts) .
Diluted EPS of Class A common stock is computed by dividing net income attributable to GSHD by the weighted average number of shares of Class A common stock outstanding adjusted to give effect to potentially dilutive securities.
Shares of the Company’s Class B common stock do not share in the earnings or losses attributable to Goosehead Insurance, Inc. and are therefore not participating securities. As such, separate presentation of basic and diluted earnings per share of Class B common stock under the two-class method has not been presented. Shares of the Company’s Class B common stock are, however, considered potentially dilutive shares of Class A common stock because shares of Class B common stock, together with the related GF LLC Units, are exchangeable into shares of Class A common stock on a one -for-one basis. The Company calculates the effects of the conversion of Class B shares to Class A shares using the "if-converted" method and includes such effects in the calculation of diluted EPS if the effects are dilutive.
22
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
The following table summarizes the calculation of EPS for the three and nine months ended September 30, 2024 and 2023 (in thousands) :
Three Months Ended
September 30, 		Nine Months Ended
September 30,
2024 2023 2024 2023
Numerator:
Net income attributable to GSHD - Basic
$ 7,559 $ 6,934 $ 15,571 $ 10,519
Less: net income attributable to non-controlling interests (1)
5,048 4,339 9,720 7,753
Add: income tax effect on income attributable to non-controlling interests assuming conversion of Class B common shares (1)
( 1,446 ) — ( 3,012 ) —
Net income available to GSHD - Diluted
$ 11,161 $ 11,273 $ 22,279 $ 18,272
Denominator:
Basic EPS
Weighted average outstanding Class A common shares - Basic 24,293 24,124 24,689 23,674
Earnings per share of Class A common stock - Basic $ 0.31 $ 0.29 $ 0.63 $ 0.44
Diluted EPS
Weighted average outstanding Class A common shares - Basic 24,293 24,124 24,689 23,674
Effect of dilutive securities:
Weighted average outstanding Class B common shares (if-converted) (1)
12,733 — 12,782 —
Stock options (2)
916 767 797 601
Weighted average outstanding Class A common shares - Diluted 37,942 24,891 38,269 24,274
Earnings per share of Class A common stock - Diluted $ 0.29 $ 0.28 $ 0.58 $ 0.43

(1) For the three and nine months ended September 30, 2024, the impact of the conversion of Class B common shares to Class A common shares calculated under the if-converted method was dilutive, and as such, (a) 12,733 and 12,782 common shares (assuming the conversion of all outstanding class B common stock) were included in Weighted average outstanding Class A common shares - Diluted and (b) $ 3.6 million and $ 6.7 million of non-controlling interest net income (after incremental tax effect from assuming conversion of all outstanding class B common stock), was added back to Net income attributable to GSHD - Basic to arrive at Net income available to GSHD - diluted. For the three and nine months ended September 30, 2023, the impact of the conversion of Class B common shares to Class A common shares is excluded from the calculation of Diluted EPS because inclusion of such shares would be anti-dilutive.
(2) Dilutive stock options is computed using the treasury stock method, which are not participating securities. 751 and 1,098 stock options were excluded from the computation of diluted earnings per share of Class A common stock for the three and nine months ended September 30, 2024 because the effect would have been anti-dilutive. 1,055 and 1,800 stock options were excluded from the computation of diluted earnings per share of Class A common stock for the three and nine months ended September 30, 2023 because the effect would have been anti-dilutive.

Share Repurchase Program
On April 24, 2024, our board of directors approved a share repurchase program with authorization to purchase up to $ 100 million of our Class A common stock through March 31, 2025. The share repurchase program does not require the Company to acquire any dollar amount or number of shares of common stock and may be modified, suspended, or discontinued at any time. The timing, manner, price and amount of any repurchases will be determined at the discretion of management in accordance with applicable securities laws and other restrictions. Class A common stock acquired under the program will be retired upon repurchase. Additionally, for every repurchased share of
23
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
Class A common stock, the Company will direct GF to repurchase, at the price paid to repurchase such share, and cancel an LLC unit of GF held by the Company.
During the three and nine months ended September 30, 2024, the company repurchased and retired 0 and 1,045 thousand shares of Class A common stock for an aggregate of $ 0 and $ 63.5 million. During the three months ended September 30, 2024, the Company reduced our estimated excise tax liability by $ 0.1 million. All repurchases were made in open-market transactions and recorded at their aggregate transaction cost inclusive of commissions and excise taxes. As of September 30, 2024, the Company had remaining authorization under the share repurchase program to purchase up to approximately $ 36.8 million of the Company's Class A common stock.
11. Non-controlling interest
GSHD is the sole managing member of GF and, as a result, it consolidates the financial results of GF. GSHD reports a non-controlling interest representing the economic interest in GF held by the other members of GF.
GF makes distributions to the LLC Unit holders on a pro rata basis to facilitate the LLC Unit holder's quarterly tax payments. For the three and nine months ended September 30, 2024, GF made distributions of $ 6.0 million and $ 12.5 million, of which $ 2.1 million and $ 4.3 million was made to Pre-IPO LLC Members. The remaining $ 3.9 million and $ 8.2 million was made to GSHD and was eliminated in consolidation.
Under the amended and restated Goosehead Financial, LLC Agreement, the Pre-IPO LLC Members have the right, from and after the completion of the Offering (subject to the terms of the amended and restated Goosehead Financial, LLC Agreement), to require GSHD to redeem all or a portion of their LLC Units for, at GSHD's election, newly-issued shares of Class A common stock on a one -for-one basis or a cash payment equal to the volume weighted average market price of one share of GSHD's Class A common stock for each LLC Unit redeemed (subject to customary adjustments, including for stock splits, stock dividends and reclassifications) in accordance with the terms of the amended and restated Goosehead Financial, LLC Agreement. Additionally, in the event of a redemption request by a Pre-IPO LLC Member, GSHD may, at its option, effect a direct exchange of cash or Class A common stock for LLC Units in lieu of such a redemption. Shares of Class B common stock will be cancelled on a one -for-one basis if GSHD, at the election of a Pre-IPO LLC Member, redeems or exchanges LLC Units of such Pre-IPO LLC Member pursuant to the terms of the amended and restated Goosehead Financial, LLC Agreement. Except for transfers to GSHD pursuant to the amended and restated Goosehead Financial, LLC Agreement or to certain permitted transferees, the Pre-IPO LLC Members are not permitted to sell, transfer or otherwise dispose of any LLC Units or shares of Class B common stock.
During the three and nine months ended September 30, 2024, an aggregate of 26 thousand and 232 thousand LLC Units were redeemed by the non-controlling interest holders. Pursuant to the GF LLC Agreement, GSHD issued 26 thousand and 232 thousand shares of Class A common stock in connection with these redemptions and received 26 thousand and 232 thousand LLC Interests, increasing GSHD's ownership interest in GF. Simultaneously, and in connection with these redemptions, 26 thousand and 232 thousand shares of Class B common stock were surrendered and cancelled.
The following table summarizes the ownership interest in GF as of September 30, 2024 (in thousands) :
September 30, 2024
LLC Units Ownership %
Number of LLC Units held by GSHD 24,369 65.7 %
Number of LLC Units held by non-controlling interest holders 12,722 34.3 %
Number of LLC Units outstanding 37,091 100.0 %

The weighted average ownership percentages for the applicable reporting periods are used to attribute net income to GSHD and the non-controlling interest holders. The non-controlling interest holders' weighted average ownership percentage for the three and nine months ended September 30, 2024 was 34.4 % and 34.1 %.

24
Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(Unaudited)
12. Equity-Based Compensation
Stock option expense was $ 7.1 million and $ 21.1 million for the three and nine months ended September 30, 2024. Stock option expense was $ 6.5 million and $ 19.0 million for the three and nine months ended September 30, 2023.

13. Litigation
From time to time, GSHD may be involved in various legal proceedings, lawsuits and claims incidental to the conduct of the Company's business. The Company records accruals for legal contingencies to the extent that it has concluded that it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. When a material loss contingency is reasonably possible but not probable, the Company does not record a liability, but instead discloses the nature and the amount of the claim, and an estimate of the loss or range of loss, if such an estimate can be made. In the opinion of the Company's management, the likely results of any ongoing legal matters are not expected, either individually or in the aggregate, to have a material adverse effect on the Company's financial position, results of operations or cash flows.
On November 10, 2022, a verified stockholder class action complaint for declaratory relief, captioned Mickey Dollens v. Goosehead Insurance, Inc., C.A. No. 2022-1018-JTL, was filed in the Court of Chancery of the State of Delaware (the “Dollens Action”), alleging certain corporate governance documents adopted by the Company were invalid under Delaware law. On August 8, 2023, the parties entered into a proposed settlement providing for certain non-monetary benefits to the class ( i.e., revisions to the Company's Stockholder Agreement). Additionally, the plaintiffs have petitioned the Court for attorneys’ fees and litigation expenses. The matter is currently stayed. While there can be no assurance regarding the ultimate outcome of the petition, the Company believes a potential loss, if any, would not be material.
25

Item 2: Management’s discussion and analysis of financial condition and results of operations

OVERVIEW
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our condensed consolidated financial statements and the related notes and other financial information included elsewhere in this Form 10-Q. In addition to historical financial information, the following discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. Our actual results and timing of selected events may differ materially from those anticipated in these forward-looking statements as a result of many factors, including those discussed under “Risk factors” and elsewhere in this report and in the Annual Report on Form 10-K for the fiscal year ended December 31, 2023.
We are a rapidly growing personal lines independent insurance agency, reinventing the traditional approach to distributing personal lines products and services throughout the United States. We were founded with one vision in mind—to provide consumers with superior insurance coverage at the best available price and in a timely manner. By leveraging our differentiated business model and innovative technology platform, we are able to deliver to consumers a superior insurance experience. Our management team continues to own approximately 35% of the company, representing our commitment to the long-term success of the Company.
Financial Highlights for the Third Quarter of 2024:
• Total revenue increased 10% from the third quarter of 2023 to $78.0 million
• Core Revenue* increased by 16% from the third quarter of 2023 to $73.5 million
• Total Written Premiums placed increased 28% from the prior-year period to $1.03 billion
• Net income increased by $1.3 million from the third quarter of 2023 to $12.6 million, or 16% of total revenues
• Adjusted EBITDA* increased 17% from the third quarter of 2023 to $26.1 million, or 34% of total revenues
• Basic and diluted earnings per share were $0.31 and $0.29, respectively, and Adjusted EPS* was $0.50 per share for the three months ended September 30, 2024
• Policies in Force increased 12% from September 30, 2023 to 1,636,000 at September 30, 2024
• Corporate sales headcount increased 45% from September 30, 2023 to 458 at September 30, 2024
◦ As of September 30, 2024, 277 of these Corporate sales agents had less than one year of tenure and 181 had greater than one year of tenure
• Total franchises decreased 27% compared to the prior-year period to 1,149; total operating franchises decreased 13% from September 30, 2023 to 1,116 at September 30, 2024
◦ As of September 30, 2024, 93 operating Franchisees had less than one year of tenure and 1,023 operating Franchisees had greater than one year of tenure
*Core Revenue, Adjusted EBITDA and Adjusted EPS are non-GAAP measures. Reconciliation of Core Revenue to total revenue, Adjusted EBITDA to net income and Adjusted EPS to EPS, the most directly comparable financial measures presented in accordance with GAAP, are set forth under "Key performance indicators".
26

Certain income statement line items
Revenues
During the three months ended September 30, 2024, despite continued macroeconomic headwinds, primarily related to product availability, the condition of the housing market, and severe weather events that temporarily impacted our production in several large states, revenue increased by 10% to $78.0 million from $71.0 million for the three months ended September 30, 2023. For the nine months ended September 30, 2024, revenue increased by 11% to $220.6 million from $198.3 million for the nine months ended September 30, 2023. Total Written Premium, which we believe is the best leading indicator of future revenue, increased to $1.03 billion for the three months ended September 30, 2024 from $0.80 billion for the three months ended September 30, 2023. Total Written Premium increased 29% for the nine months ended September 30, 2024 to $2.85 billion from $2.21 billion for the nine months ended September 30, 2023. Total Written Premiums drive our current and future Core Revenue and give us potential opportunities to earn Ancillary Revenue in the form of Contingent Commissions.
Our various revenue streams do not equally contribute to the long-term value of Goosehead. For instance, Renewal Revenue and Renewal Royalty Fees are more predictable and have higher margin profiles, thus are higher quality revenue streams for the Company. Alternatively, Contingent Commissions, while high margin, are unpredictable and dependent on insurance company underwriting and forces of nature and thus are lower quality revenue for the Company. Our revenue streams can be viewed in three distinct categories: Core Revenue, Cost Recovery Revenue, and Ancillary Revenue, which are non-GAAP measures. A reconciliation of Core Revenue, Cost Recovery Revenue, and Ancillary Revenue to total revenue, the most directly comparable financial measure presented in accordance with GAAP, are set forth under "Key performance indicators".
Core Revenue:
• Renewal Commissions - highly predictable, higher-margin revenue stream, which is managed by our service team.
• Renewal Royalty Fees - highly predictable, higher-margin revenue stream, which is managed by our service team. For policies in their first renewal term, we see an increase in our share of royalties from 20% to 50% on the commission paid by the Carriers.
• New Business Commissions - predictable based on agent headcount and consistent ramp-up of agents, but lower margin than Renewal Commissions because of higher commissions paid to agents and higher back-office costs associated with policies in their first term. This revenue stream has predictably converted into higher-margin Renewal Commissions historically, and we expect this to continue moving forward.
• New Business Royalty Fees - predictable based on franchise count and consistent ramp-up of franchises, but lower margin than Renewal Royalty Fees because the Company only receives a royalty fee of 20% on the commissions paid by the Carrier in the first term of every policy and incurs higher back-office costs associated with policies in their first term. This revenue stream has predictably converted into higher-margin Renewal Royalty Fees historically, and we expect this to continue moving forward.
• Agency Fees - although predictable based on agent count, Agency Fees do not renew like New Business Commissions and Renewal Commissions.

Cost Recovery Revenue:
• Initial Franchise Fees - one-time Cost Recovery Revenue stream per franchise unit that covers the Company's costs to recruit, train, onboard, and support the franchise for the first year. These fees are fully earned and non-refundable when a franchise attends our initial training.
• Interest Income - like Initial Franchise Fees, interest income is a Cost Recovery Revenue stream that reimburses the Company for those franchises on a payment plan.

Ancillary Revenue:
• Contingent Commissions - although high margin, Contingent Commissions are unpredictable and susceptible to weather events and Carrier underwriting results. Management does not rely on Contingent Commissions for operating cash flow or budget planning.
• Other Franchise Revenues - book transfer fees, marketing investments from Carriers and other items that are unpredictable and supplemental to other revenue streams.

27

We discuss below the breakdown of our revenue by stream:
Three Months Ended September 30, Nine Months Ended September 30,
(in thousands) 2024 2023 2024 2023
Core Revenue:
Renewal Commissions (1)
$20,215 26 % $19,036 27 % $56,767 26 % $53,395 27 %
Renewal Royalty Fees (2)
38,070 49 % 30,040 42 % 103,951 47 % 80,344 41 %
New Business Commissions (1)
6,249 8 % 6,125 9 % 18,612 8 % 17,899 9 %
New Business Royalty Fees (2)
6,994 9 % 5,910 8 % 20,396 9 % 17,819 9 %
Agency Fees (1)
1,989 3 % 2,008 3 % 6,036 3 % 6,642 3 %
Total Core Revenue 73,516 94 % 63,119 89 % 205,762 93 % 176,099 89 %
Cost Recovery Revenue:
Initial Franchise Fees (2)
1,413 2 % 2,430 3 % 5,288 2 % 8,780 4 %
Interest Income 231 — % 321 — % 725 — % 1,135 1 %
Total Cost Recovery Revenue 1,644 2 % 2,751 4 % 6,013 3 % 9,915 5 %
Ancillary Revenue:
Contingent Commissions (1)
2,490 3 % 4,811 7 % 7,367 3 % 10,701 5 %
Other Franchise Revenues (2)
385 — % 349 — % 1,440 1 % 1,547 1 %
Total Ancillary Revenue 2,875 4 % 5,160 7 % 8,808 4 % 12,248 6 %
Total Revenues $78,035 100 % $71,030 100 % $220,583 100 % $198,262 100 %

(1) Renewal Commissions, New Business Commissions, Agency Fees, and Contingent Commissions are included in "Commissions and agency fees" as shown on the Condensed consolidated statements of operations.
(2) Renewal Royalty Fees, New Business Royalty Fees, Initial Franchise Fees, and Other Franchise Revenues are included in "Franchise revenues" as shown on the Condensed consolidated statements of operations.


28

Consolidated results of operations
The following is a discussion of our consolidated results of operations for each of the three and nine months ended September 30, 2024 and 2023. This information is derived from our accompanying condensed consolidated financial statements prepared in accordance with GAAP.
The following table summarizes our results of operations for the three and nine months ended September 30, 2024 and 2023 (in thousands) :
Three Months Ended September 30, Nine Months Ended September 30,
2024 2023 2024 2023
Revenues:
Commissions and agency fees $ 30,942 40 % $ 31,980 45 % $ 88,782 40 % $ 88,637 45 %
Franchise revenues 46,862 60 % 38,729 55 % 131,076 59 % 108,490 55 %
Interest income 231 — % 321 — % 725 — % 1,135 1 %
Total revenues 78,035 100 % 71,030 100 % 220,583 100 % 198,262 100 %
Operating Expenses:
Employee compensation and benefits 43,217 70 % 39,436 69 % 127,898 68 % 113,801 66 %
General and administrative expenses 15,201 25 % 14,831 26 % 49,236 26 % 48,019 28 %
Bad debts 565 1 % 797 1 % 2,345 1 % 3,352 2 %
Depreciation and amortization 2,614 4 % 2,352 4 % 7,814 4 % 6,817 4 %
Total operating expenses 61,597 100 % 57,416 100 % 187,293 100 % 171,989 100 %
Income from operations 16,438 13,614 33,290 26,273
Other Income (Expense):
Interest expense (2,060) (1,617) (5,529) (5,057)
Other income (expense) 544 — (5,742) —
Income before taxes 14,922 11,997 22,019 21,216
Tax (benefit) expense 2,315 724 (3,272) 2,944
Net income 12,607 11,273 25,291 18,272
Less: net income attributable to non-controlling interests 5,048 4,339 9,720 7,753
Net income attributable to Goosehead Insurance, Inc. $ 7,559 $ 6,934 $ 15,571 $ 10,519

Revenues
For the three months ended September 30, 2024 revenue increased 10% to $78.0 million from $71.0 million for the three months ended September 30, 2023. For the nine months ended September 30, 2024 revenue increased 11% to $220.6 million from $198.3 million for the nine months ended September 30, 2023.
Commissions and agency fees
Commissions and agency fees consist of new business commissions, renewal commissions, agency fees, and contingent commissions.
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The following table sets forth these revenue streams by amount and as a percentage of total commissions and agency fees for the periods indicated ( in thousands ):
Three Months Ended September 30, Nine Months Ended September 30,
2024 2023 2024 2023
Core Revenue:
Renewal Commissions $ 20,215 65 % $ 19,036 60 % $ 56,767 64 % $ 53,395 60 %
New Business Commissions 6,249 20 % 6,125 19 % 18,612 21 % 17,899 20 %
Agency Fees 1,989 6 % 2,008 6 % 6,036 7 % 6,642 8 %
Total Core Revenue: 28,453 92 % 27,169 85 % 81,415 92 % 77,936 88 %
Ancillary Revenue:
Contingent Commissions 2,490 8 % 4,811 15 % 7,367 8 % 10,701 12 %
Commissions and agency fees $ 30,942 100 % $ 31,980 100 % $ 88,782 100 % $ 88,637 100 %

Renewal Commissions increased by $1.2 million, or 6%, to $20.2 million for the three months ended September 30, 2024 from $19.0 million for the three months ended September 30, 2023. Renewal Commissions increased by $3.4 million, or 6%, to $56.8 million for the nine months ended September 30, 2024 from $53.4 million for the nine months ended September 30, 2023. The increase during the three and nine months ended September 30, 2024 was primarily attributable to an increase in the number of policies in the renewal term from September 30, 2023 to September 30, 2024 and premium rate increases.
New Business Commissions increased by $0.1 million, or 2%, to $6.2 million for the three months ended September 30, 2024 from $6.1 million for the three months ended September 30, 2023. New Business Commissions increased by $0.7 million, or 4%, to $18.6 million for the nine months ended September 30, 2024 from $17.9 million for the nine months ended September 30, 2023. The increase during the three and nine months ended September 30, 2024 was primarily driven by an increase in the number of Corporate sales agents.
Revenue from Agency Fees remained stable at $2.0 million for the three months ended September 30, 2024 from $2.0 million for the three months ended September 30, 2023. Revenue from Agency Fees decreased by $0.6 million, or 9%, to $6.0 million for the nine months ended September 30, 2024 from $6.6 million for the nine months ended September 30, 2023. The decrease in Agency Fees during the nine months ended September 30, 2024 was primarily attributable to a decrease in the number of policies written where an Agency Fee was charged.
Revenue from Contingent Commissions decreased by $2.3 million to $2.5 million for the three months ended September 30, 2024 from $4.8 million for the three months ended September 30, 2023. Revenue from Contingent Commissions decreased by $3.3 million, to $7.4 million for the nine months ended September 30, 2024 from $10.7 million for the nine months ended September 30, 2023. The decrease during the three and nine months ended September 30, 2024 was primarily attributable to additional profitability requirements in order to earn a contingent bonus.
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Franchise revenues
Franchise Revenues consist of Royalty Fees, Initial Franchise Fees, and Other Franchise Revenues.
The following table sets forth these revenue streams by amount and as a percentage of franchise revenues for the periods indicated ( in thousands ):
Three Months Ended September 30, Nine Months Ended September 30,
2024 2023 2024 2023
Core Revenues:
Renewal Royalty Fees $ 38,070 81 % $ 30,040 78 % $ 103,951 79 % $ 80,344 74 %
New Business Royalty Fees 6,994 15 % 5,910 15 % 20,396 16 % 17,819 16 %
Total Core Revenues: 45,064 96 % 35,950 93 % 124,348 95 % 98,163 90 %
Cost Recovery Revenues:
Initial Franchise Fees 1,413 3 % 2,430 6 % 5,288 4 % 8,780 8 %
Ancillary Revenues:
Other Franchise Revenues 385 1 % 349 1 % 1,440 1 % 1,547 2 %
Franchise revenues $ 46,862 100 % $ 38,729 100 % $ 131,076 100 % $ 108,490 100 %

Revenue from Renewal Royalty Fees increased by $8.0 million, or 27%, to $38.1 million for the three months ended September 30, 2024 from $30.0 million for the three months ended September 30, 2023. Revenue from Renewal Royalty Fees increased by $23.6 million, or 29%, to $104.0 million for the nine months ended September 30, 2024 from $80.3 million for the nine months ended September 30, 2023. The increase in revenue from Renewal Royalty Fees during the three and nine months ended September 30, 2024 was primarily attributable to an increase in the number of policies in the renewal term and rising premium rates.
Revenue from New Business Royalty Fees increased by $1.1 million, or 18%, to $7.0 million for the three months ended September 30, 2024 from $5.9 million for the three months ended September 30, 2023. Revenue from New Business Royalty Fees increased by $2.6 million, or 14%, to $20.4 million for the nine months ended September 30, 2024 from $17.8 million for the nine months ended September 30, 2023. The increase in revenue from New Business Royalty Fees during the three and nine months ended September 30, 2024 was primarily attributable to an increase in franchise productivity and rising premium rates.
Revenue from Initial Franchise Fees decreased by $1.0 million, or 42%, to $1.4 million for the three months ended September 30, 2024 from $2.4 million for the three months ended September 30, 2023. Revenue from Initial Franchise Fees decreased by $3.5 million, or 40%, to $5.3 million for the nine months ended September 30, 2024 from $8.8 million for the nine months ended September 30, 2023. The primary reason for this decrease was lower turnover of franchises during the period, which avoids accelerated recognition of Initial Franchise Fees for terminated franchises.
Interest income
Interest income decreased by $0.1 million, or 28%, to $0.2 million for the three months ended September 30, 2024 from $0.3 million for the three months ended September 30, 2023. Interest income decreased by $0.4 million, or 36%, to $0.7 million for the nine months ended September 30, 2024 from $1.1 million for the nine months ended September 30, 2023. The decrease was primarily attributable to fewer average Franchise Agreements signed under the payment plan option.
Expenses
Employee compensation and benefits
Employee compensation and benefits expenses increased by $3.8 million, or 10%, to $43.2 million for the three months ended September 30, 2024 from $39.4 million for the three months ended September 30, 2023. Employee compensation and benefits expenses increased by $14.1 million, or 12%, to $127.9 million for the nine months ended September 30, 2024 from $113.8 million for the nine months ended September 30, 2023. The increase was primarily related to investments in corporate producers, partnership, technology, and service functions, and increases in equity-based compensation of 10% and 11% for the three and nine month periods related to stock options awarded during the year.
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General and administrative expenses
General and administrative expenses increased by $0.4 million, or 2%, to $15.2 million for the three months ended September 30, 2024 from $14.8 million for the three months ended September 30, 2023. The increase was primarily attributable to increased spending on software offset by more efficient spend on travel and marketing. General and administrative expenses increased by $1.2 million, or 3%, to $49.2 million for the nine months ended September 30, 2024 from $48.0 million for the nine months ended September 30, 2023. This increase was primarily attributable to increased spending on software offset by a decrease in asset impairment charges and professional services.
Bad debts
Bad debts decreased by $0.2 million, or 29%, to $0.6 million for the three months ended September 30, 2024 from $0.8 million for the three months ended September 30, 2023. Bad debts decreased by $1.0 million, or 30%, to $2.3 million for the nine months ended September 30, 2024 from $3.4 million for the nine months ended September 30, 2023. The decrease during the three and nine months ended September 30, 2024 was primarily attributable to lower turnover of franchises during the periods.
Depreciation and amortization
Depreciation and amortization increased by $0.3 million, or 11%, to $2.6 million for the three months ended September 30, 2024 from $2.4 million for the three months ended September 30, 2023. Depreciation and amortization increased by $1.0 million, or 15%, to $7.8 million for the nine months ended September 30, 2024 from $6.8 million for the nine months ended September 30, 2023. This increase during the three and nine months ended September 30, 2024 was primarily attributable to increased spending on software development since September 30, 2023.
Interest expense
Interest expense increased by $0.4 million for the three months ended September 30, 2024, to $2.1 million from $1.6 million for the three months ended September 30, 2023. Interest expense increased $0.5 million to $5.5 million for the nine months ended September 30, 2024 from $5.1 million for the nine months ended September 30, 2023. The primary driver of the increase during the three and nine months ended September 30, 2024 was an increase in total borrowings outstanding during the periods.
Other income (expense)
Other income (expense) consists of remeasurements of our TRA liability and interest income. Other income (expense) increased by $0.5 million for the three months ended September 30, 2024 as a result of interest income generated by cash held in interest-bearing checking accounts. Other income (expense) decreased by $5.7 million for the nine months ended September 30, 2024 primarily due to remeasurements of our TRA liability due to an increase in the effective tax rate resulting from changes in state apportionment and related state filing requirements.
Tax (benefit) expense
Tax expense increased by $1.6 million for the three months ended September 30, 2024, to $2.3 million from expense of $0.7 million for the three months ended September 30, 2023 primarily due to an increase in income before taxes. Tax (benefit) expense decreased by $6.2 million for the nine months ended September 30, 2024 to a benefit of $3.3 million from expense of $2.9 million for nine months ended September 30, 2023. This is primarily due to the deferred tax impact of changes in state apportionment and related state filing requirements.

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Key performance indicators
Our key operating metrics are discussed below:
Total Written Premium
Total Written Premium represents, for any reported period, the total amount of current (non-cancelled) gross premium that is placed by Goosehead with its portfolio of Carriers. Total Written Premium placed is an appropriate measure of operating performance because it reflects growth of our business relative to other insurance agencies.
The following tables show Total Written Premium placed by corporate agents and franchisees for the three and nine months ended September 30, 2024 and 2023 (in thousands) .
Three Months Ended September 30, % Change
2024 2023
Corporate sales Total Written Premium $ 203,988 $ 182,483 12 %
Franchise sales Total Written Premium 824,748 620,456 33 %
Total Written Premium $ 1,028,736 $ 802,939 28 %
Nine Months Ended September 30, % Change
2024 2023
Corporate sales Total Written Premium $ 578,276 $ 508,951 14 %
Franchise sales Total Written Premium 2,268,120 1,698,952 34 %
Total Written Premium $ 2,846,396 $ 2,207,903 29 %
Policies in Force
Policies in Force means, as of any reported date, the total count of current (non-cancelled) policies placed by Goosehead with its portfolio of Carriers. We believe that Policies in Force is an appropriate measure of operating performance because it reflects growth of our business relative to other insurance agencies.
As of September 30, 2024, we had 1.6 million Policies in Force compared to 1.5 million as of December 31, 2023 and 1.5 million as of September 30, 2023, representing a 10% and 12% increase, respectively.
NPS
Net Promoter Score (NPS) is calculated based on a single question: “How likely are you to refer Goosehead Insurance to a friend, family member or colleague?” Clients that respond with a 6 or below are Detractors, a
score of 7 or 8 are called Passives, and a 9 or 10 are Promoters. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. For example, if 50% of respondents were Promoters and 10% were Detractors, NPS is a 40. NPS is a useful gauge of the loyalty of client relationships and can be compared across companies and industries.
NPS has decreased to 90 as of September 30, 2024, compared to 92 as of September 30, 2023.
Client Retention
Client Retention is calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of measurement and still have at least one policy in force at the date of measurement. We believe Client Retention is useful as a measure of how well Goosehead retains clients year-over-year and minimizes defections.
Client Retention decreased modestly to 84% at September 30, 2024 when compared to 86% at December 31, 2023 and 87% at September 30, 2023. For the trailing twelve months ended September 30, 2024, we retained 99% of the premiums we distributed in the trailing twelve months ended September 30, 2023, which decreased modestly from the 101% premium retention at December 31, 2023. Our premium retention rate is higher than our Client Retention rate as a result of both premiums increasing year over year and additional coverages sold by our sales and service teams.
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New Business Revenue
New Business Revenue is commissions received from the Carrier, Agency Fees received from clients, and New Business Royalty Fees from franchises relating to policies in their first term.
For the three months ended September 30, 2024, New Business Revenue grew 8% to $15.2 million, from $14.0 million for the three months ended September 30, 2023. For the nine months ended September 30, 2024, New Business Revenue grew 6% to $45.0 million, from $42.4 million for the nine months ended September 30, 2023. Growth in New Business Revenue during the three and nine months ended September 30, 2024 was primarily driven by growth in Franchise productivity, an increase in the number of Corporate sales agents, and rising premium rates.
Renewal Revenue
Renewal Revenue is commissions received from the Carrier and Renewal Royalty Fees from franchises received after the first term of a policy.
For the three months ended September 30, 2024, Renewal Revenue grew 19% to $58.3 million, from $49.1 million for the three months ended September 30, 2023. For the nine months ended September 30, 2024, Renewal Revenue grew 20% to $160.7 million, from $133.7 million for the nine months ended September 30, 2023. Growth in Renewal Revenue during the three and nine months ended September 30, 2024 was primarily driven by Client Retention of 84% at September 30, 2024, and rising premium rates.
Non-GAAP Measures
Core Revenue, Cost Recovery Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin, and Adjusted EPS are not measures of financial performance under GAAP and should not be considered substitutes for total revenue, net income, net income margin or earnings per share, which we consider to be the most directly comparable GAAP measures. We refer to these measures as "non-GAAP financial measures." We consider these non-GAAP financial measures to be useful metrics for management and investors to facilitate operating performance comparisons from period to period by excluding potential differences caused by variations in capital structures, tax position, depreciation, amortization and certain other items that we believe are not representative of our core business. Core Revenue, Cost Recovery Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin, and Adjusted EPS have limitations as analytical tools, and when assessing our operating performance, you should not consider Core Revenue, Cost Recovery Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin, or Adjusted EPS in isolation or as substitutes for total revenue, net income, earnings per share, as applicable, or other consolidated income statement data prepared in accordance with GAAP. Other companies may calculate Core Revenue, Cost Recovery Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin, and Adjusted EPS differently than we do, limiting their usefulness as comparative measures.
Core Revenue
Core Revenue is a supplemental measure of our performance and includes Renewal Commissions, Renewal Royalty Fees, New Business Commissions, New Business Royalty Fees, and Agency Fees. We believe that Core Revenue is an appropriate measure of operating performance because it summarizes all of our revenues from sales of individual insurance policies.
Core Revenue increased by $10.4 million, or 16%, to $73.5 million for the three months ended September 30, 2024 from $63.1 million for the three months ended September 30, 2023. Core Revenue increased by $29.7 million, or 17%, to $205.8 million for the nine months ended September 30, 2024 from $176.1 million for the nine months ended September 30, 2023. The primary drivers of the increase during the three and nine months ended September 30, 2024 were more new policies written driven by an increase in Franchise productivity and the number of Corporate sales agents, a higher number of policies in the renewal term assisted by client retention of 84%, and rising premium rates.
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Cost Recovery Revenue
Cost Recovery Revenue is a supplemental measure of our performance and includes Initial Franchise Fees and Interest Income. We believe that Cost Recovery Revenue is an appropriate measure of operating performance because it summarizes revenues that are viewed by management as cost recovery mechanisms.
Cost Recovery Revenue decreased by $1.1 million, or 40%, to $1.6 million for the three months ended September 30, 2024 from $2.8 million for the three months ended September 30, 2023. The primary driver of the decrease was a decrease in total franchises. Cost Recovery Revenue decreased by $3.9 million, or 39%, to $6.0 million for the nine months ended September 30, 2024 from $9.9 million for the nine months ended September 30, 2023. The primary driver was a decrease in terminations of franchises, resulting in less acceleration of initial franchise fee revenue.
Ancillary Revenue
Ancillary Revenue is a supplemental measure of our performance and includes Contingent Commissions and Other Franchise Revenues. We believe that Ancillary Revenue is an appropriate measure of operating performance because it summarizes revenues that are ancillary to our core business .
Ancillary Revenue decreased by $2.3 million to $2.9 million for the three months ended September 30, 2024 from $5.2 million for the three months ended September 30, 2023. Ancillary Revenue decreased by $3.4 million to $8.8 million for the nine months ended September 30, 2024 from $12.2 million for the nine months ended September 30, 2023. The decrease was primarily attributable to additional profitability requirements in order to earn a contingent bonus.
Adjusted EBITDA
Adjusted EBITDA is a supplemental measure of our performance. We believe that Adjusted EBITDA is an appropriate measure of operating performance because it eliminates the impact of items that do not relate to business performance. Adjusted EBITDA is defined as net income (the most directly comparable GAAP measure) before interest, income taxes, depreciation and amortization, adjusted to exclude equity-based compensation, impairment expense, and other non-operating items, including, among other things, certain non-cash charges and certain non-recurring or non-operating gains or losses.
Adjusted EBITDA increased by $3.7 million, or 17%, to $26.1 million for the three months ended September 30, 2024 from $22.4 million for the three months ended September 30, 2023. Adjusted EBITDA increased by $6.9 million, or 12%, to $62.5 million for the nine months ended September 30, 2024 from $55.7 million for the nine months ended September 30, 2023. The primary driver of the increase in Adjusted EBITDA during the three and nine months ended September 30, 2024 was growth in Total Revenue.
Adjusted EBITDA Margin
Adjusted EBITDA Margin is Adjusted EBITDA as defined above, divided by total revenue excluding other non-operating items. Adjusted EBITDA Margin is helpful in measuring profitability of operations on a consolidated level.
For the three months ended September 30, 2024, Adjusted EBITDA Margin was 34% compared to 32% for the three months ended September 30, 2023. For the nine months ended September 30, 2024, Adjusted EBITDA Margin was 28% compared to 28% for the nine months ended September 30, 2023 as a result of maintaining growth in expenses in proportion to growth in Total Revenue.
Adjusted EPS
Adjusted EPS is a supplemental measure of our performance, defined as earnings per share (the most directly comparable GAAP measure) before non-recurring or non-operating income and expenses. Adjusted EPS is a useful measure to management because it eliminates the impact of items that do not relate to business performance.
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GAAP to Non-GAAP Reconciliations
The following tables show a reconciliation from Total Revenues to Core Revenue, Cost Recovery Revenue, and Ancillary Revenue for the three and nine months ended September 30, 2024 and 2023 (in thousands) :
Three Months Ended September 30, Nine Months Ended September 30,
2024 2023 2024 2023
Total Revenues $ 78,035 $ 71,030 $ 220,583 $ 198,262
Core Revenue:
Renewal Commissions (1)
$ 20,215 $ 19,036 $ 56,767 $ 53,395
Renewal Royalty Fees (2)
38,070 30,040 103,951 80,344
New Business Commissions (1)
6,249 6,125 18,612 17,899
New Business Royalty Fees (2)
6,994 5,910 20,396 17,819
Agency Fees (1)
1,989 2,008 6,036 6,642
Total Core Revenue 73,516 63,119 205,762 176,099
Cost Recovery Revenue:
Initial Franchise Fees (2)
1,413 2,430 5,288 8,780
Interest Income 231 321 725 1,135
Total Cost Recovery Revenue 1,644 2,751 6,013 9,915
Ancillary Revenue:
Contingent Commissions (1)
2,490 4,811 7,367 10,701
Other Franchise Revenues (2)
385 349 1,440 1,547
Total Ancillary Revenue 2,875 5,160 8,808 12,248
Total Revenues $ 78,035 $ 71,030 $ 220,583 $ 198,262
(1) Renewal Commissions, New Business Commissions, Agency Fees, and Contingent Commissions are included in "Commissions and agency fees" as shown on the condensed consolidated statements of operations.
(2) Renewal Royalty Fees, New Business Royalty Fees, Initial Franchise Fees, and Other Franchise Revenues are included in "Franchise revenues" as shown on the condensed consolidated statements of operations.

The following tables show a reconciliation from net income to Adjusted EBITDA and Adjusted EBITDA margin for the three and nine months ended September 30, 2024 and 2023 (in thousands) :
Three Months Ended September 30, Nine Months Ended September 30,
2024 2023 2024 2023
Net income $ 12,607 $ 11,273 $ 25,291 $ 18,272
Interest expense 2,060 1,617 5,529 5,057
Depreciation and amortization 2,614 2,352 7,814 6,817
Tax (benefit) expense 2,315 724 (3,272) 2,944
Equity-based compensation 7,093 6,459 21,082 18,951
Impairment expense — — 347 3,628
Other (income) expense (544) — 5,742 —
Adjusted EBITDA $ 26,145 $ 22,425 $ 62,533 $ 55,669
Adjusted EBITDA Margin (1)
34 % 32 % 28 % 28 %
(1) Adjusted EBITDA Margin is calculated as Adjusted EBITDA divided by Total Revenue ($26,145/$78,035), and ($22,425/$71,030) for the three months ended September 30, 2024 and 2023, respectively. Adjusted EBITDA Margin is calculated as Adjusted EBITDA divided by Total Revenue ($62,533/$220,583), and ($55,669/$198,262) for the nine months ended September 30, 2024 and 2023, respectively.

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The following tables show a reconciliation from basic earnings per share to Adjusted EPS (non-GAAP basis) for the three and nine months ended September 30, 2024 and 2023. Note that totals may not sum due to rounding:
Three Months Ended September 30, Nine Months Ended September 30,
2024 2023 2024 2023
Earnings per share - basic (GAAP) $ 0.31 $ 0.29 $ 0.63 $ 0.44
Add: equity-based compensation (1)
0.19 0.17 0.56 0.50
Add: impairment expense (2)
— — 0.01 0.10
Adjusted EPS (non-GAAP) $ 0.50 $ 0.46 $ 1.20 $ 1.04
(1) Calculated as equity-based compensation divided by sum of weighted average Class A and Class B shares [$7.1 million/(24.3 million + 12.7 million)] for the three months ended September 30, 2024 and [$6.5 million/ (24.1 million + 13.6 million)] for the three months ended September 30, 2023. Calculated as equity-based compensation divided by sum of weighted average Class A and Class B shares [$21.1 million/(24.7 million + 12.8 million)] for the nine months ended September 30, 2024 and [$19.0 million/ (23.7 million + 14.0 million)] for the nine months ended September 30, 2023.
(2) Calculated as impairment expense divided by sum of weighted average Class A and Class B shares [$0.3 million/(24.7 million + 12.8 million)] for the nine months ended September 30, 2024. Calculated as impairment expense divided by sum of weighted average Class A and Class B shares [$3.6 million/(23.7 million + 14.0 million)] for the nine months ended September 30, 2023. No impairment was recorded for the three months ended September 30, 2024 and 2023.
Liquidity and capital resources
Liquidity and capital resources
We have managed our historical liquidity and capital requirements primarily through the receipt of revenues. Our primary cash flow activities involve: (1) generating cash flow from Commissions and Fees, which largely includes New Business Commissions, Renewal Commissions, and Agency Fees; (2) generating cash flow from Franchise Revenues operations, which largely includes Initial Franchise Fees and Royalty Fees; (3) borrowings, interest payments and repayments under our credit agreement; and (4) issuing shares of Class A common stock. As of September 30, 2024, our cash and cash equivalents balance was $47.5 million. We have used cash flow from operations primarily to pay compensation and related expenses, general, administrative and other expenses, debt service, special dividends, share repurchases, and distributions to our owners.
Credit agreement
See "Note 8. Debt" in the condensed consolidated financial statements included herein for a discussion of the Company's credit facilities.

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Comparative cash flows
The following table summarizes our cash flows from operating, investing and financing activities for the periods indicated (in thousands):
Nine Months Ended September 30,
2024 2023 Change
Net cash provided by operating activities
$ 59,043 $ 37,369 $ 21,674
Net cash used for investing activities
(9,278) (14,609) 5,331
Net cash used for financing activities
(43,700) (16,086) (27,614)
Net increase in cash and cash equivalents
6,065 6,674 (609)
Cash and cash equivalents, and restricted cash, beginning of period 44,047 30,387 13,660
Cash and cash equivalents, and restricted cash, end of period $ 50,112 $ 37,061 $ 13,051
Operating activities
Net cash provided by operating activities was $59.0 million for the nine months ended September 30, 2024 as compared to net cash provided by operating activities of $37.4 million for the nine months ended September 30, 2023. This increase in net cash provided by operating activities was primarily attributable to a $7.0 million increase in net income, a $7.3 million decrease in cash paid for prepaid expenses, and a $6.5 million increase related to changes in contract liabilities as a result of fewer franchise terminations in the nine months ended September 30, 2024.
Investing activities
Net cash used for investing activities was $9.3 million for the nine months ended September 30, 2024, compared to net cash used for investing activities of $14.6 million for the nine months ended September 30, 2023. This decrease was primarily driven by a $6.0 million decrease in purchases of books of business.
Financing activitie s
Net cash used for financing activities was $43.7 million for the nine months ended September 30, 2024 as compared to net cash used for financing activities of $16.1 million for the nine months ended September 30, 2023. This increase in net cash used for financing activities was primarily driven by repurchases of our Class A common stock for $63.2 million offset by new borrowings under our term loan of $25.0 million and an $8.1 million decrease in repayments on our term loan.
Future sources and uses of liquidity
Our sources of liquidity are (1) cash on hand, (2) net working capital, (3) cash flows from operations and (4) our revolving credit facility. Based on our current expectations, we believe that these sources of liquidity will be sufficient to fund our working capital requirements and to meet our commitments in the foreseeable future.
We expect that our primary liquidity needs will comprise cash to (1) provide capital to facilitate the organic growth of our business, (2) pay operating expenses, including cash compensation to our employees, (3) make payments under the tax receivable agreement, (4) pay interest and principal due on borrowings under our Credit Agreement (5) pay income taxes, (6) repurchase shares under our Share Repurchase Program, and (7) when deemed advisable by our board of directors, pay dividends.
Dividend policy
There have been no material changes to our dividend policy as described in the Annual Report on Form 10-K for the fiscal year ended December 31, 2023.
Tax receivable agreement
We entered into a tax receivable agreement with the Pre-IPO LLC Members on May 1, 2018 that provides for the payment by us to the Pre-IPO LLC Members of 85% of the amount of cash savings, if any, in U.S. federal, state and local income tax or franchise tax that we actually realize as a result of (i) any increase in tax basis in Goosehead Insurance, Inc.’s assets and (ii) tax benefits related to imputed interest deemed arising as a result of payments
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made under the tax receivable agreement. See "Item 13. Certain relationships and related transactions, and director independence" of the Annual Report on Form 10-K for the fiscal year ended December 31, 2023.
Holders of Goosehead Financial, LLC Units (other than Goosehead Insurance, Inc.) may, subject to certain conditions and transfer restrictions described above, redeem or exchange their LLC Units for shares of Class A common stock of Goosehead Insurance, Inc. on a one-for-one basis. Goosehead Financial, LLC intends to make an election under Section 754 of the Internal Revenue Code of 1986, as amended, and the regulations thereunder (the “Code”) effective for each taxable year in which a redemption or exchange of LLC Units for shares of Class A common stock occurs, which is expected to result in increases to the tax basis of the assets of Goosehead Financial, LLC at the time of a redemption or exchange of LLC Units. The redemptions or exchanges are expected to result in increases in the tax basis of the tangible and intangible assets of Goosehead Financial, LLC. These increases in tax basis may reduce the amount of tax that Goosehead Insurance, Inc. would otherwise be required to pay in the future. We have entered into a tax receivable agreement with the Pre-IPO LLC Members that provides for the payment by us to the Pre-IPO LLC Members of 85% of the amount of cash savings, if any, in U.S. federal, state and local income tax or franchise tax that we actually realize as a result of (i) any increase in tax basis in Goosehead Insurance, Inc.’s assets resulting from (a) the purchase of LLC Units from any of the Pre-IPO LLC Members using the net proceeds from any future offering, (b) redemptions or exchanges by the Pre-IPO LLC Members of LLC Units for shares of our Class A common stock or (c) payments under the tax receivable agreement and (ii) tax benefits related to imputed interest deemed arising as a result of payments made under the tax receivable agreement. This payment obligation is an obligation of Goosehead Insurance, Inc. and not of Goosehead Financial, LLC. For purposes of the tax receivable agreement, the cash tax savings in income tax will be computed by comparing the actual income tax liability of Goosehead Insurance, Inc. (calculated with certain assumptions) to the amount of such taxes that Goosehead Insurance, Inc. would have been required to pay had there been no increase to the tax basis of the assets of Goosehead Financial, LLC as a result of the redemptions or exchanges and had Goosehead Insurance, Inc. not entered into the tax receivable agreement. Estimating the amount of payments that may be made under the tax receivable agreement is by its nature imprecise, insofar as the calculation of amounts payable depends on a variety of factors. While the actual increase in tax basis, as well as the amount and timing of any payments under the tax receivable agreement, will vary depending upon a number of factors, including the timing of redemptions or exchanges, the price of shares of our Class A common stock at the time of the redemption or exchange, the extent to which such redemptions or exchanges are taxable and the amount and timing of our income. See "Item 13. Certain relationships and related transactions, and director independence" of the Annual Report on Form 10-K. We anticipate that we will account for the effects of these increases in tax basis and associated payments under the tax receivable agreement arising from future redemptions or exchanges as follows:
• we will record an increase in deferred tax assets for the estimated income tax effects of the increases in tax basis based on enacted federal and state tax rates at the date of the redemption or exchange;
• to the extent we estimate that we will not realize the full benefit represented by the deferred tax asset, based on an analysis that will consider, among other things, our expectation of future earnings, we will reduce the deferred tax asset with a valuation allowance; and
• we will record 85% of the estimated realizable tax benefit (which is the recorded deferred tax asset less any recorded valuation allowance) as an increase to the liability due under the tax receivable agreement and the remaining 15% of the estimated realizable tax benefit as an increase to additional paid-in capital.
All of the effects of changes in any of our estimates after the date of the redemption or exchange will be included in net income. Similarly, the effect of subsequent changes in the enacted tax rates will be included in net income.

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Contractual obligations, commitments and contingencies
The following table represents our contractual obligations as of September 30, 2024, aggregated by type (in thousands):

Contractual obligations, commitments and contingencies
Total Less than
1 year 		1-3 years 3-5 years More than
5 years
Operating leases (1)
$ 66,690 $ 11,431 $ 23,186 $ 20,696 $ 11,377
Debt obligations payable (2)
95,594 10,063 85,531 — —
Interest expense (3)
11,051 6,391 4,660 — —
Liabilities under the tax receivable agreement (4)
160,697 4,948 40,334 19,882 95,533
Total $ 334,032 $ 32,833 $ 153,711 $ 40,578 $ 106,910

(1) The Company leases its facilities under non-cancelable operating leases. In addition to monthly lease payments, the lease agreements require the Company to reimburse the lessors for its portion of operating costs each year. Rent expense was $1.8 million and $1.9 million for the three months ended September 30, 2024 and 2023 and $5.6 million and $6.0 million for the nine months ended September 30, 2024 and 2023.
(2) The Company further amended its credit facilities on April 24, 2024 increasing term loan borrowings by $25 million and increasing the revolving credit facility by $25 million to $75 million, of which nothing was drawn as of September 30, 2024. See "Note 8. Debt" under Part I, Item 1 of this Form 10-Q.
(3) Interest expense includes interest payments on our outstanding debt obligations under our credit agreement. Our debt obligations have variable interest rates. We have calculated future interest obligations based on the interest rate for our debt obligations as of September 30, 2024.
(4) See "Item 2. Management's discussion and analysis of financial condition and results of operation - Tax receivable agreement."

Share Repurchase Program
On April 24, 2024, our board of directors approved a share repurchase program with authorization to purchase up to $100 million of our Class A common stock through March 31, 2025. See "Note 10. Stockholders' Equity" in the condensed consolidated financial statements included herein for a discussion of the repurchase program.

Off-balance sheet arrangements
We do not invest in any off-balance sheet vehicles that provide liquidity, capital resources, market or credit risk support, or engage in any activities that expose us to any liability that is not reflected in our condensed consolidated financial statements except for those described under “Contractual obligations, commitments and contingencies” above.

Critical accounting policies
Our discussion and analysis of our consolidated financial condition and results of operations is based upon the accompanying condensed consolidated financial statements and notes thereto, which have been prepared in accordance with GAAP. The preparation of the condensed consolidated financial statements requires us to make estimates, judgments and assumptions, which we believe to be reasonable, based on the information available. These estimates and assumptions affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities. Variances in the estimates or assumptions used to actual experience could yield materially different accounting results. On an ongoing basis, we evaluate the continued appropriateness of our accounting policies and resulting estimates to make adjustments we consider appropriate under the facts and circumstances. There have been no significant changes to our critical accounting policies as disclosed in the Annual Report on Form 10-K for the fiscal year ended December 31, 2023.
Recent accounting pronouncements
See "Note 2. Summary of Significant Accounting Policies—Recently Issued Accounting Pronouncements” under Part I, Item 1 of this Form 10-Q.
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Item 3. Quantitative and Qualitative Disclosures About Market Risk
There have been no material changes to our exposure to market risks as described in "Item 7A. Quantitative and qualitative disclosure of market risks" in the Annual Report on Form 10-K for the fiscal year ended December 31, 2023.

Item 4. Controls and Procedures
Under the supervision and with the participation of management, including the Chief Executive Officer and Chief Financial Officer, we conducted an evaluation of the effectiveness of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of the end of the period covered by this report. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were effective as of September 30, 2024. Our disclosure controls and procedures are designed to ensure that information required to be disclosed in the reports we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms and that such information is accumulated and communicated to management, including the Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.
There were no changes to our internal control over financial reporting that occurred during the quarter ended September 30, 2024 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.


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PART II

Item 1. Legal Proceedings
The information required by this Item is incorporated by reference to "Part I, Item I, Note 13. Litigation" in the condensed consolidated financial statements included herein.
Item 1A. Risk Factors
There have been no material changes to the risk factors disclosed in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
Subject to the terms of the amended and restated Goosehead Financial, LLC Agreement, each LLC Unit is redeemable (along with the cancellation of the corresponding share of Class B common stock) for one share of Class A common stock.
Issuer Purchases of Equity Securities
Share repurchase activity during the three months ended September 30, 2024 was as follows (in thousands, except for average price paid per share):
Period Total Number of Shares Purchased Average Price Paid Per Share
Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs (1)
Approximate Dollar Value of Shares That May Yet Be Purchased Under the Plans or Programs
July 1, 2024 - July 31, 2024
— $— — $36,837
August 1, 2024 - August 31, 2024
— $— — $36,837
September 1, 2024 - September 30, 2024
— $— — $36,837
Total — —
(1) On April 24, 2024, our board of directors approved a share repurchase program with authorization to purchase up to $100 million of our Class A common stock through March 31, 2025.
Item 3. Defaults Upon Senior Securities
None.
Item 4. Mine Safety Disclosures
Not applicable.

Item 5. Other Information

None.

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Item 6. Exhibits
101.INS XBRL Instance Document
101.SCH XBRL Schema Document
101.CAL XBRL Calculation Linkbase Document
101.DEF XBRL Definition Linkbase Document
101.LAB XBRL Label Linkbase Document
101.PRE XBRL Presentation Linkbase
104 Cover Page Interactive Data File - the cover page interactive data file does not appear in the interactive data file because its XBRL tags are embedded within the Inline XBRL document

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, we have duly caused this report to be signed on our behalf by the undersigned thereunto duly authorized.
GOOSEHEAD INSURANCE, INC.
Date: October 23, 2024 By: /s/ Mark K. Miller
Mark K. Miller
President and Chief Executive Officer
(Principal Executive Officer)
Date: October 23, 2024 By: /s/ Mark E. Jones, Jr.
Mark E. Jones, Jr.
Chief Financial Officer
(Principal Financial Officer and Principal Accounting Officer)

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