JUVF 10-Q Quarterly Report March 31, 2010 | Alphaminr
JUNIATA VALLEY FINANCIAL CORP

JUVF 10-Q Quarter ended March 31, 2010

JUNIATA VALLEY FINANCIAL CORP
10-Ks and 10-Qs
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
10-Q
10-Q
10-Q
10-K
PROXIES
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
DEF 14A
10-Q 1 c00473e10vq.htm FORM 10-Q Form 10-Q
Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
þ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 1934
For the quarterly period ended March 31, 2010
OR
o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission File Number 000-13232
Juniata Valley Financial Corp.
(Exact name of registrant as specified in its charter)
Pennsylvania 23-2235254
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)
Bridge and Main Streets, Mifflintown, Pennsylvania 17059
(Address of principal executive offices) (Zip Code)
(717) 436-8211
(Registrant’s telephone number, including area code)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. þ Yes o No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). o Yes o No
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “accelerated filer”, “large accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer o Accelerated filer þ Non-accelerated filer o Smaller reporting company o
(Do not check if a smaller reporting company)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). o Yes þ No
Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.
Class Outstanding as of May 7, 2010
Common Stock ($1.00 par value) 4,301,487 shares


TABLE OF CONTENTS
3
4
5
6
7
18
23
25
26
26
26
26
26
26
27
Signatures
27
Exhibit 31.1
Exhibit 31.2
Exhibit 32.1
Exhibit 32.2

2


Table of Contents

PART I — FINANCIAL INFORMATION
Item 1.
Financial Statements
Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Financial Condition
(Unaudited, Dollar amounts in thousands, except share data)
March 31, December 31,
2010 2009
ASSETS
Cash and due from banks
$ 8,729 $ 18,613
Interest bearing deposits with banks
93 82
Federal funds sold
10,000 1,200
Cash and cash equivalents
18,822 19,895
Interest bearing time deposits with banks
1,345 1,420
Securities available for sale
74,973 77,356
Restricted investment in Federal Home Loan Bank (FHLB) stock
2,197 2,197
Investment in unconsolidated subsidiary
3,391 3,338
Total loans, net of unearned interest
311,663 311,630
Less: Allowance for loan losses
(2,863 ) (2,719 )
Total loans, net of allowance for loan losses
308,800 308,911
Premises and equipment, net
6,849 6,878
Other real estate owned
291 476
Bank owned life insurance and annuities
13,196 13,066
Core deposit intangible
288 299
Goodwill
2,046 2,046
Accrued interest receivable and other assets
6,581 6,227
Total assets
$ 438,779 $ 442,109
LIABILITIES AND STOCKHOLDERS’ EQUITY
Liabilities:
Deposits:
Non-interest bearing
$ 54,758 $ 55,030
Interest bearing
319,873 322,367
Total deposits
374,631 377,397
Securities sold under agreements to repurchase
2,552 3,207
Long-term debt
5,000 5,000
Other interest bearing liabilities
1,152 1,146
Accrued interest payable and other liabilities
4,631 4,756
Total liabilities
387,966 391,506
Stockholders’ Equity:
Preferred stock, no par value:
Authorized - 500,000 shares, none issued
Common stock, par value $1.00 per share:
Authorized - 20,000,000 shares
Issued - 4,745,826 shares
Outstanding -
4,321,487 shares at March 31, 2010;
4,337,587 shares at December 31, 2009
4,746 4,746
Surplus
18,327 18,315
Retained earnings
36,799 36,478
Accumulated other comprehensive loss
(644 ) (805 )
Cost of common stock in Treasury:
424,339 shares at March 31, 2010;
408,239 shares at December 31, 2009
(8,415 ) (8,131 )
Total stockholders’ equity
50,813 50,603
Total liabilities and stockholders’ equity
$ 438,779 $ 442,109
See accompanying notes to consolidated financial statements.

3


Table of Contents

Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Income
(Unaudited)
(Dollar amounts in thousands, except share data)
Three Months Ended
March 31,
2010 2009
Interest income:
Loans, including fees
$ 5,036 $ 5,289
Taxable securities
233 308
Tax-exempt securities
275 281
Federal funds sold
1 2
Other interest income
9 56
Total interest income
5,554 5,936
Interest expense:
Deposits
1,519 1,878
Securities sold under agreements to repurchase
1 1
Short-term borrowings
1 1
Long-term debt
34 34
Other interest bearing liabilities
3 5
Total interest expense
1,558 1,919
Net interest income
3,996 4,017
Provision for loan losses
285 135
Net interest income after provision for loan losses
3,711 3,882
Noninterest income:
Trust fees
120 84
Customer service fees
382 372
Earnings on bank-owned life insurance and annuities
122 106
Commissions from sales of non-deposit products
96 108
Income from unconsolidated subsidiary
56 48
Gain on sale of securities
12
(Loss) Gain on sales of other assets
(1 ) 6
Prior period income from insurance sales
323
Other noninterest income
236 195
Total noninterest income
1,023 1,242
Noninterest expense:
Employee compensation expense
1,286 1,286
Employee benefits
416 444
Occupancy
233 239
Equipment
119 162
Data processing expense
365 333
Director compensation
87 110
Professional fees
93 121
Taxes, other than income
130 128
FDIC Insurance premiums
147 88
Amortization of intangibles
11 11
Other noninterest expense
258 269
Total noninterest expense
3,145 3,191
Income before income taxes
1,589 1,933
Provision for income taxes
401 523
Net income
$ 1,188 $ 1,410
Earnings per share
Basic
$ 0.27 $ 0.32
Diluted
$ 0.27 $ 0.32
Cash dividends declared per share
$ 0.20 $ 0.19
Weighted average basic shares outstanding
4,330,136 4,340,633
Weighted average diluted shares outstanding
4,334,000 4,345,622
See accompanying notes to consolidated financial statements.

4


Table of Contents

Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Changes in Stockholders’ Equity
(Unaudited)
(Amounts in thousands, except share data)
Three Months Ended March 31, 2010
Number Accumulated
of Other Total
Shares Common Retained Comprehensive Treasury Stockholders’
Outstanding Stock Surplus Earnings Loss Stock Equity
Balance at December 31, 2009
4,337,587 $ 4,746 $ 18,315 $ 36,478 $ (805 ) $ (8,131 ) $ 50,603
Comprehensive income:
Net income
1,188 1,188
Change in unrealized gains on securities available for sale, net of reclassification adjustment and tax effects
140 140
Defined benefit retirement plan adjustments, net of tax effects
21 21
Total comprehensive income
1,349
Cash dividends at $0.20 per share
(867 ) (867 )
Stock-based compensation activity
12 12
Purchase of treasury stock, at cost
(16,100 ) (284 ) (284 )
Balance at March 31, 2010
4,321,487 $ 4,746 $ 18,327 $ 36,799 $ (644 ) $ (8,415 ) $ 50,813
Three Months Ended March 31, 2009
Number Accumulated
of Other Total
Shares Common Retained Comprehensive Treasury Stockholders’
Outstanding Stock Surplus Earnings Loss Stock Equity
Balance at December 31, 2008
4,341,055 $ 4,746 $ 18,324 $ 34,758 $ (1,247 ) $ (8,096 ) $ 48,485
Comprehensive income:
Net income
1,410 1,410
Change in unrealized losses on securities available for sale, net of reclassification adjustment and tax effects
(151 ) (151 )
Total comprehensive income
1,259
Cash dividends at $0.19 per share
(825 ) (825 )
Stock-based compensation activity
10 10
Purchase of treasury stock, at cost
(7,600 ) (128 ) (128 )
Balance at March 31, 2009
4,333,455 $ 4,746 $ 18,334 $ 35,343 $ (1,398 ) $ (8,224 ) $ 48,801
See accompanying notes to consolidated financial statements.

5


Table of Contents

Juniata Valley Financial Corp. and Subsidiary
Consolidated Statements of Cash Flows
(Unaudited)
(Amounts in thousands)
Three Months Ended March 31,
2010 2009
Operating activities:
Net income
$ 1,188 $ 1,410
Adjustments to reconcile net income to net cash provided by operating activities:
Provision for loan losses
285 135
Depreciation
127 154
Net amortization of securities premiums
70 47
Amortization of core deposit intangible
11 11
Amortization of deferred net loan costs
5 12
Deferral of net loan costs (fees)
39 (10 )
Net realized gains on sales of securities
(12 )
Losses (gains) on sales of other assets
1 (6 )
Earnings on bank owned life insurance and annuities
(122 ) (106 )
Deferred income tax expense
19 6
Equity in earnings of unconsolidated subsidiary, net of dividends of $9 and $8
(47 ) (40 )
Stock-based compensation expense
12 10
Increase in accrued interest receivable and other assets
(432 ) (447 )
(Decrease) increase in accrued interest payable and other liabilities
(114 ) 317
Net cash provided by operating activities
1,030 1,493
Investing activities:
Purchases of:
Securities available for sale
(10,226 ) (15,339 )
Premises and equipment
(98 ) (45 )
Bank owned life insurance and annuities
(30 ) (29 )
Proceeds from:
Maturities of and principal repayments on securities available for sale
12,754 9,728
Bank owned life insurance and annuities
17 18
Sale of other real estate owned
296 62
Sale of other assets
11 4
Net decrease in interest-bearing time deposits
75
Net (increase) decrease in loans receivable
(330 ) 4,884
Net cash provided by (used in) investing activities
2,469 (717 )
Financing activities:
Net (decrease) increase in deposits
(2,766 ) 9,100
Net decrease in short-term borrowings and securities sold under agreements to repurchase
(655 ) (8,272 )
Cash dividends
(867 ) (825 )
Purchase of treasury stock
(284 ) (128 )
Net cash used in financing activities
(4,572 ) (125 )
Net (decrease) increase in cash and cash equivalents
(1,073 ) 651
Cash and cash equivalents at beginning of period
19,895 12,457
Cash and cash equivalents at end of period
$ 18,822 $ 13,108
Supplemental information:
Interest paid
$ 1,595 $ 1,944
Income taxes paid
$ 200 $
Supplemental schedule of noncash investing and financing activities:
Transfer of loans to other real estate owned and repossessed assets
$ 112 $ 391
See accompanying notes to consolidated financial statements.

6


Table of Contents

Juniata Valley Financial Corp. and Subsidiary
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
NOTE 1 — Basis of Presentation and Accounting Policies
The financial information includes the accounts of Juniata Valley Financial Corp. (the “Corporation”) and its wholly owned subsidiary, The Juniata Valley Bank (the “Bank”). All significant intercompany accounts and transactions have been eliminated.
The accompanying unaudited consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information. Accordingly, they do not include all of the information and footnotes required by U.S. generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments considered necessary for fair presentation have been included. Operating results for the three-month period ended March 31, 2010, are not necessarily indicative of the results for the year ended December 31, 2010. For further information, refer to the consolidated financial statements and footnotes thereto included in Juniata Valley Financial Corp.’s Annual Report on Form 10-K for the year ended December 31, 2009.
The Corporation has evaluated events and transactions occurring subsequent to the balance sheet date of March 31, 2010 for items that should potentially be recognized or disclosed in these consolidated financial statements. The evaluation was conducted through the date these consolidated financial statements were issued.
NOTE 2 — Recent Accounting Pronouncements
ASU 2010-09
The FASB has issued ASU 2010-09, Subsequent Events (Topic 855): Amendments to Certain Recognition and Disclosure Requirements . The amendments in the ASU remove the requirement for an SEC filer to disclose a date through which subsequent events have been evaluated in both issued and revised financial statements. Revised financial statements include financial statements revised as a result of either correction of an error or retrospective application of U.S. GAAP. The FASB also clarified that if the financial statements have been revised, then an entity that is not an SEC filer should disclose both the date that the financial statements were issued or available to be issued and the date the revised financial statements were issued or available to be issued. The FASB believes these amendments remove potential conflicts with the SEC’s literature.
In addition, the amendments in the ASU require an entity that is a conduit bond obligor for conduit debt securities that are traded in a public market to evaluate subsequent events through the date of issuance of its financial statements and must disclose such date.
All of the amendments in the ASU were effective upon issuance (February 24, 2010) except for the use of the issued date for conduit debt obligors. That amendment is effective for interim or annual periods ending after June 15, 2010.
This guidance did not have an impact on the Corporation’s financial position or results of operations.
ASU 2010-13
The FASB issued ASU 2010-13, Compensation—Stock Compensation (Topic 718): Effect of Denominating the Exercise Price of a Share-Based Payment Award in the Currency of the Market in Which the Underlying Equity Security Trades . The ASU codifies the consensus reached in Emerging Issues Task Force (EITF) Issue No. 09-J. The amendments to the Codification clarify that an employee share-based payment award with an exercise price denominated in the currency of a market in which a substantial portion of the entity’s equity shares trades should not be considered to contain a condition that is not a market, performance, or service condition. Therefore, an entity would not classify such an award as a liability if it otherwise qualifies as equity.

7


Table of Contents

The amendments in the ASU are effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2010. Earlier adoption is permitted. The amendments are to be applied by recording a cumulative-effect adjustment to beginning retained earnings. The amendments will not have an impact on the Corporation’s financial position or results of operations.
NOTE 3 — Comprehensive Income
U.S. generally accepted accounting principles require that recognized revenue, expenses, gains, and losses be included in net income. Although certain changes in assets and liabilities, such as unrealized gains and losses on available for sale securities, are reported as a separate component of the equity section of the consolidated statements of financial condition, such items, along with net income, are components of comprehensive income.
The components of comprehensive income and related tax effects are as follows (in thousands):
Three Months Ended March 31, 2010 Three Months Ended March 31, 2009
Before Tax Expense Before Tax Expense
Tax or Net-of-Tax Tax or Net-of-Tax
Amount (Benefit) Amount Amount (Benefit) Amount
Net income
$ 1,589 $ 401 $ 1,188 $ 1,933 $ 523 $ 1,410
Other comprehensive income (loss):
Unrealized gains (losses) on available for sale securities:
Unrealized gains (losses) arising during the period
221 75 146 (229 ) (78 ) (151 )
Unrealized gains from unconsolidated subsidiary
6 6
Less reclassification adjustment for:
gains included in net income
(18 ) (6 ) (12 )
Change in pension liability
32 11 21
Other comprehensive income (loss)
241 80 161 (229 ) (78 ) (151 )
Total comprehensive income
$ 1,830 $ 481 $ 1,349 $ 1,704 $ 445 $ 1,259
Components of accumulated other comprehensive loss, net of tax consist of the following (in thousands):
3/31/2010 12/31/2009 3/31/2009
Unrealized gains on available for sale securities
$ 916 $ 776 $ 556
Unrecognized expense for defined benefit pension
(1,560 ) (1,581 ) (1,954 )
Accumulated other comprehensive loss
$ (644 ) $ (805 ) $ (1,398 )

8


Table of Contents

NOTE 4 — Earnings Per Share
The following table sets forth the computation of basic and diluted earnings per share:
(Amounts, except earnings per share, in thousands)
Three Months Three Months
Ended Ended
March 31, 2010 March 31, 2009
Net income
$ 1,188 $ 1,410
Weighted-average common shares outstanding
4,330 4,341
Basic earnings per share
$ 0.27 $ 0.32
Weighted-average common shares outstanding
4,330 4,341
Common stock equivalents due to effect of stock options
4 5
Total weighted-average common shares and equivalents
4,334 4,346
Diluted earnings per share
$ 0.27 $ 0.32
NOTE 5 — Commitments, Contingent Liabilities and Guarantees
In the ordinary course of business, the Corporation makes commitments to extend credit to its customers through letters of credit, loan commitments and lines of credit. At March 31, 2010, the Corporation had $45,905,000 outstanding in loan commitments and other unused lines of credit extended to its customers as compared to $46,589,000 at December 31, 2009.
The Corporation does not issue any guarantees that would require liability recognition or disclosure, other than its letters of credit. Letters of credit are conditional commitments issued by the Corporation to guarantee the performance of a customer to a third party. Generally, all letters of credit have expiration dates within one year of issuance. The credit risk involved in issuing letters of credit is essentially the same as the risks that are involved in extending loan facilities to customers. The Corporation generally holds collateral and/or personal guarantees supporting these commitments. The Corporation had outstanding $1,051,000 and $974,000 of letters of credit commitments as of March 31, 2010 and December 31, 2009, respectively. Management believes that the proceeds obtained through a liquidation of collateral and the enforcement of guarantees would be sufficient to cover the potential amount of future payments required under the corresponding guarantees. The current amount of the liability as of March 31, 2010 for payments under letters of credit issued was not material. Because these instruments have fixed maturity dates, and because many of them will expire without being drawn upon, they do not generally present any significant liquidity risk.

9


Table of Contents

NOTE 6 — Defined Benefit Retirement Plan
The Corporation had a defined benefit retirement plan covering substantially all of its employees, prior to January 1, 2008. Effective January 1, 2008, the plan was amended to close the plan to new entrants. The benefits are based on years of service and the employees’ compensation. The Corporation’s funding policy is to contribute annually the maximum amount that can be deducted for federal income taxes purposes. Contributions are intended to provide not only for benefits attributed to service to date but also for those expected to be earned in the future. The Corporation has made no contributions in the first three months of 2010 and does not expect to contribute to the defined benefit plan in the remainder of 2010. Pension expense included the following components for the three month periods ended March 31, 2010 and 2009:
(Dollar amounts in thousands)
Three Months Ended
March 31,
2010 2009
Components of net periodic pension cost
Service cost
$ 46 $ 47
Interest cost
118 112
Expected return on plan assets
(142 ) (115 )
Additional recognized amounts
31 40
Net periodic pension cost
$ 53 $ 84
NOTE 7 — Acquisition
In 2006, the Corporation acquired a branch office in Richfield, PA. The acquisition included real estate, deposits and loans. The assets and liabilities of the acquired business were recorded on the consolidated statement of financial condition at their estimated fair values as of September 8, 2006, and their results of operations have been included in the consolidated statements of income since such date.
Included in the purchase price of the branch was goodwill and core deposit intangible of $2,046,000 and $449,000, respectively. The core deposit intangible is being amortized over a ten-year period on a straight line basis. During the first three months of 2010 and 2009, amortization expense was $11,000. Accumulated amortization of core deposit intangible through March 31, 2010 was $161,000. The goodwill is not amortized, but is measured annually for impairment.
NOTE 8 — Investment in Unconsolidated Subsidiary
The Corporation owns 39.16% of the outstanding common stock of The First National Bank of Liverpool (FNBL), Liverpool, PA. This investment is accounted for under the equity method of accounting. The investment is being carried at $3,391,000 as of March 31, 2010. The Corporation increases its investment in FNBL for its share of earnings and decreases its investment by any dividends received from FNBL. A loss in value of the investment which is other than a temporary decline will be recognized. Evidence of a loss in value might include, but would not necessarily be limited to, absence of an ability to recover the carrying amount of the investment or inability of FNBL to sustain an earnings capacity which would justify the carrying amount of the investment.
NOTE 9 — Securities
Accounting Standards Codification (ASC) Topic 320, Investments — Debt and Equity Securities, clarifies the interaction of the factors that should be considered when determining whether a debt security is other-than-temporarily impaired. For debt securities, management must assess whether (a) it has the intent to sell the security and (b) it is more likely than not that it will be required to sell the security prior to its anticipated recovery. These steps are done before assessing whether the entity will recover the cost basis of the investment. Previously, this assessment required management to assert it has both the intent and the ability to hold a security for a period of time sufficient to allow for an anticipated recovery in fair value to avoid recognizing an other-than-temporary impairment. This change does not affect the need to forecast recovery of the value of the security through either cash flows or market price.

10


Table of Contents

In instances when a determination is made that an other-than-temporary impairment exists but the investor does not intend to sell the debt security and it is not more likely than not that it will be required to sell the debt security prior to its anticipated recovery, this guidance changes the presentation and amount of the other-than-temporary impairment recognized in the income statement. The other-than-temporary impairment is separated into (a) the amount of the total other-than-temporary impairment related to a decrease in cash flows expected to be collected from the debt security (the credit loss) and (b) the amount of the total other-than-temporary impairment related to all other factors. The amount of the total other-than-temporary impairment related to the credit loss is recognized in earnings. The amount of the total other-than-temporary impairment related to all other factors is recognized in other comprehensive income.
The amortized cost and fair value of securities as of March 31, 2010 and December 31, 2009, by contractual maturity, are shown below (in thousands). Expected maturities may differ from contractual maturities because the securities may be called or prepaid with or without prepayment penalties.
March 31, 2010
Gross Gross
Securities Available for Sale Amortized Fair Unrealized Unrealized
Type and maturity Cost Value Gains Losses
U.S. Treasury securities and obligations of U.S. Government agencies and corporations
After one year but within five years
$ 30,524 $ 30,739 $ 235 $ (20 )
After five years but within ten years
1,999 1,998 5 (6 )
32,523 32,737 240 (26 )
Obligations of state and political subdivisions
Within one year
6,171 6,234 63
After one year but within five years
31,005 31,950 974 (29 )
After five years but within ten years
544 572 28
37,720 38,756 1,065 (29 )
Corporate notes
After one year but within five years
1,000 1,027 27
1,000 1,027 27
Mortgage-backed securities
1,381 1,480 99
Equity securities
975 973 100 (102 )
Total
$ 73,599 $ 74,973 $ 1,531 $ (157 )
December 31, 2009
Gross Gross
Securities Available for Sale Amortized Fair Unrealized Unrealized
Type and maturity Cost Value Gains Losses
U.S. Treasury securities and obligations of U.S. Government agencies and corporations
After one year but within five years
$ 32,503 $ 32,620 $ 194 $ (77 )
After five years but within ten years
940 933 (7 )
33,443 33,553 194 (84 )
Obligations of state and political subdivisions
Within one year
6,775 6,863 88
After one year but within five years
32,022 32,972 958 (8 )
After five years but within ten years
544 562 18
39,341 40,397 1,064 (8 )
Corporate notes
After one year but within five years
1,000 1,026 26
1,000 1,026 26
Mortgage-backed securities
1,425 1,515 90
Equity securities
975 865 58 (168 )
Total
$ 76,184 $ 77,356 $ 1,432 $ (260 )

11


Table of Contents

The following table shows gross unrealized losses and fair value, aggregated by category and length of time that individual securities have been in a continuous unrealized loss position, at March 31, 2010 and December 31, 2009 (in thousands):
Unrealized Losses at March 31, 2010
Less Than 12 Months 12 Months or More Total
Fair Unrealized Fair Unrealized Fair Unrealized
Value Losses Value Losses Value Losses
U.S. Treasury securities and obligations of U.S. Government agencies and corporations
$ 6,509 $ (26 ) $ $ $ 6,509 $ (26 )
Obligations of state and political subdivisions
2,546 (29 ) 2,546 (29 )
Debt securities
9,055 (55 ) 9,055 (55 )
Equity securities
555 (102 ) 555 (102 )
Total temporarily impaired securities
$ 9,055 $ (55 ) $ 555 $ (102 ) $ 9,610 $ (157 )
Unrealized Losses at December 31, 2009
Less Than 12 Months 12 Months or More Total
Fair Unrealized Fair Unrealized Fair Unrealized
Value Losses Value Losses Value Losses
U.S. Treasury securities and obligations of U.S. Government agencies and corporations
$ 10,897 $ (84 ) $ $ $ 10,897 $ (84 )
Obligations of state and political subdivisions
2,532 (8 ) 2,532 (8 )
Debt securities
13,429 (92 ) 13,429 (92 )
Equity securities
140 (23 ) 496 (145 ) 636 (168 )
Total temporarily impaired securities
$ 13,569 $ (115 ) $ 496 $ (145 ) $ 14,065 $ (260 )
The unrealized losses noted above are considered to be temporary impairments. Decline in the value of our debt securities is due only to interest rate fluctuations, rather than erosion of quality. As a result, we believe that the payment of contractual cash flows, including principal repayment, is not at risk. As management does not intend to sell the securities, does not believe the Corporation will be required to sell the securities before recovery and expects to recover the entire amortized cost basis, none of the debt securities are deemed to be other-than-temporarily impaired. There are no debt securities that have had unrealized losses for more than 12 months.
Equity securities owned by the Corporation consist of common stock of various financial services providers (“Bank Stocks”) that have traditionally been high-performing stocks prior to 2008. During 2008 and into 2009, market values of most of the Bank Stocks materially declined. Considerations used to determine other-than-temporary impairment status for individual holdings include the length of time the stock has remained in an unrealized loss position, the percentage of unrealized loss compared to the carrying cost of the stock, dividend reduction or suspension, market analyst reviews and expectations, and other pertinent news that would affect expectations for recovery or further decline. There are eight equity securities that comprise the group of securities with unrealized losses for 12 months or more at March 31, 2010 and December 31, 2009. Unrealized losses in the aggregate group decreased by 30% from period to period, as all but two of the equities in our portfolio appreciated in value between December 31, 2009 and March 31, 2010. Of the two that deteriorated slightly, one has declined to 81% of cost and continues to pay full dividends. The other has sustained unrealized losses, but of an immaterial nature. Therefore, based on the quarterly analysis performed as of March 31, 2010 to assess impairment of its investment portfolio, management has determined that none of the unrealized losses in the Bank stock portfolio are “other than temporary”.

12


Table of Contents

We understand that stocks can be cyclical and will experience some down periods. Historically, bank stocks have sustained cyclical losses, followed by periods of substantial gains. When market values of the bank stocks recover, accounting standards do not allow reversal of any previous other-than-temporary impairment charge until the security is sold, at which time any proceeds above the carrying value will be recognized as gains on the sale of investment securities.
Certain obligations of the U.S. Government and state and political subdivisions are pledged to secure public deposits, securities sold under agreements to repurchase and for other purposes as required or permitted by law. The fair value of the pledged assets amounted to $31,432,000 and $30,403,000 at March 31, 2010 and December 31, 2009, respectively.
In addition to cash received from the scheduled maturities of securities, some investment securities available for sale are sold at current market values during the course of normal operations. Following is a summary of proceeds received from all investment securities transactions, and the resulting realized gains and losses (in thousands):
Three Months Ended
March 31,
2010 2009
Gross proceeds from sales of securities
$ $
Securities available for sale:
Gross realized gains
$ 12 $
Gross realized losses
NOTE 10 — Fair Value Measurements
ASC Topic 820, Fair Value Measurements and Disclosures , is effective January 1, 2008, for financial assets and financial liabilities and on January 1, 2009, for non-financial assets and non-financial liabilities. This guidance defines fair value, establishes a framework for measuring fair value under generally accepted accounting principles and expands disclosures about fair value measurements.
Fair value measurement and disclosure guidance defines fair value as the price that would be received to sell the asset or transfer the liability in an orderly transaction (that is, not a forced liquidation or distressed sale) between market participants at the measurement date under current market conditions. Additional guidance is provided on determining when the volume and level of activity for the asset or liability has significantly decreased. The guidance also includes guidance on identifying circumstances when a transaction may not be considered orderly.
Fair value measurement and disclosure guidance provides a list of factors that a reporting entity should evaluate to determine whether there has been a significant decrease in the volume and level of activity for the asset or liability in relation to normal market activity for the asset or liability. When the reporting entity concludes there has been a significant decrease in the volume and level of activity for the asset or liability, further analysis of the information from that market is needed, and significant adjustments to the related prices may be necessary to estimate fair value in accordance with fair value measurement and disclosure guidance.
This guidance clarifies that when there has been a significant decrease in the volume and level of activity for the asset or liability, some transactions may not be orderly. In those situations, the entity must evaluate the weight of the evidence to determine whether the transaction is orderly. The guidance provides a list of circumstances that may indicate that a transaction is not orderly. A transaction price that is not associated with an orderly transaction is given little, if any, weight when estimating fair value.
Fair value measurement and disclosure guidance defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. A fair value measurement assumes that the transaction to sell the asset or transfer the liability occurs in the principal market for the asset or liability or, in the absence of a principal market, the most advantageous market for the asset or liability. The price in the principal (or most advantageous) market used to measure the fair value of the asset or liability is not to be adjusted for transaction costs. An orderly transaction is a transaction that assumes exposure to the market for a period prior to the measurement date to allow for marketing activities that are usual and customary for transactions involving such assets and liabilities; it is not a forced transaction. Market participants are buyers and sellers in the principal market that are (i) independent, (ii) knowledgeable, (iii) able to transact and (iv) willing to transact.

13


Table of Contents

Fair value measurement and disclosure guidance requires the use of valuation techniques that are consistent with the market approach, the income approach and/or the cost approach. The market approach uses prices and other relevant information generated by market transactions involving identical or comparable assets and liabilities. The income approach uses valuation techniques to convert future amounts, such as cash flows or earnings, to a single present amount on a discounted basis. The cost approach is based on the amount that currently would be required to replace the service capacity of an asset (replacement cost). Valuation techniques should be consistently applied. Inputs to valuation techniques refer to the assumptions that market participants would use in pricing the asset or liability. Inputs may be observable, meaning those that reflect the assumptions market participants would use in pricing the asset or liability developed based on market data obtained from independent sources, or unobservable, meaning those that reflect the reporting entity’s own assumptions about the assumptions market participants would use in pricing the asset or liability developed based on the best information available in the circumstances. In that regard, the guidance establishes a fair value hierarchy for valuation inputs that gives the highest priority to quoted prices in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The fair value hierarchy is as follows:
Level 1 Inputs — Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.
Level 2 Inputs — Inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly. These might include quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or liability (such as interest rates, volatilities, prepayment speeds, credit risks, etc.) or inputs that are derived principally from or corroborated by market data by correlation or other means.
Level 3 Inputs — Unobservable inputs for determining the fair values of assets or liabilities that reflect an entity’s own assumptions about the assumptions that market participants would use in pricing the assets or liabilities.
A description of the valuation methodologies used for instruments measured at fair value, as well as the general classification of such instruments pursuant to the valuation hierarchy, is set forth below.
In general, fair value is based upon quoted market prices, where available. If such quoted market prices are not available, fair value is based upon internally developed models that primarily use, as inputs, observable market-based parameters. Valuation adjustments may be made to ensure that financial instruments are recorded at fair value. These adjustments may include amounts to reflect counterparty credit quality, the Corporation’s creditworthiness, among other things, as well as unobservable parameters. Any such valuation adjustments are applied consistently over time. The Corporation’s valuation methodologies may produce a fair value calculation that may not be indicative of net realizable value or reflective of future fair values. While management believes the Corporation’s valuation methodologies are appropriate and consistent with other market participants, the use of different methodologies or assumptions to determine the fair value of certain financial instruments could result in a different estimate of fair value at the reporting date.
Securities Available for Sale. Debt securities classified as available for sale are reported at fair value utilizing Level 2 inputs. For these securities, the Corporation obtains fair value measurement from an independent pricing service. The fair value measurements consider observable data that may include dealer quotes, market spreads, cash flows, the U.S. Treasury yield curve, live trading levels, trade execution data, market consensus prepayment speeds, credit information and the bond’s terms and conditions, among other things. Equity securities classified as available for sale are reported at fair value using Level 1 inputs.
Impaired Loans . Certain impaired loans are reported at the fair value of the underlying collateral if repayment is expected solely from the collateral. Collateral values are estimated using Level 3 inputs based on customized discounting criteria.

14


Table of Contents

Other Real Estate Owned. Assets included in other real estate owned are reported at fair value on a non-recurring basis. Values are estimated using Level 3 inputs, based on appraisals that consider the sales prices of similar properties in the proximate vicinity.
The following table summarizes financial assets and financial liabilities measured at fair value as of March 31, 2010 and December 31, 2009, segregated by the level of the valuation inputs within the fair value hierarchy utilized to measure fair value (in thousands). There were no transfers of assets between fair value Level 1 and Level 2 for the quarter ended March 31, 2010.
(Level 1) (Level 2) (Level 3)
Quoted Prices in Significant Significant
Active Markets Other Other
March 31, for Identical Observable Unobservable
2010 Assets Inputs Inputs
Measured at fair value on a recurring basis:
Equity securities available-for-sale
$ 973 $ 973 $ $
Debt securities available-for-sale
74,000 74,000
Measured at fair value on a non-recurring basis:
Impaired loans
3,351 3,351
Other real estate owned
291 291
(Level 1) (Level 2) (Level 3)
Quoted Prices in Significant Significant
Active Markets Other Other
December 31, for Identical Observable Unobservable
2009 Assets Inputs Inputs
Measured at fair value on a recurring basis:
Equity securities available-for-sale
$ 865 $ 865 $ $
Debt securities available-for-sale
76,491 76,491
Measured at fair value on a non-recurring basis:
Impaired loans
1,167 1,167
Other real estate owned
476 476
Certain non-financial assets and non-financial liabilities measured at fair value on a recurring basis include reporting units measured at fair value in the first step of a goodwill impairment test. Certain non-financial assets measured at fair value on a non-recurring basis include non-financial assets and non-financial liabilities measured at fair value in the second step of a goodwill impairment test, as well as intangible assets and other non-financial long-lived assets measured at fair value for impairment assessment. As stated above, this guidance was applicable to these fair value measurements beginning January 1, 2009 and were not significant at March 31, 2010.
Fair Value of Financial Instruments
ASC Topic 825, Financial Instruments , requires disclosures about fair value of financial instruments for interim reporting periods of publicly traded companies as well as in annual financial statements.

15


Table of Contents

The estimated fair values of the Corporation’s financial instruments are as follows (in thousands):
Financial Instruments
(in thousands)
March 31, 2010 December 31, 2009
Carrying Fair Carrying Fair
Value Value Value Value
Financial assets:
Cash and due from banks
$ 8,729 $ 8,729 $ 18,613 $ 18,613
Interest bearing deposits with banks
93 93 82 82
Federal funds sold
10,000 10,000 1,200 1,200
Interest bearing time deposits with banks
1,345 1,486 1,420 1,447
Securities
74,973 74,973 77,356 77,356
Restricted investment in FHLB stock
2,197 2,197 2,197 2,197
Total loans, net of unearned interest
311,663 325,945 311,630 324,061
Accrued interest receivable
2,473 2,473 2,284 2,284
Financial liabilities:
Non-interest bearing deposits
54,758 54,758 55,030 55,030
Interest bearing deposits
319,873 325,891 322,367 327,724
Securities sold under agreements to repurchase
2,552 2,552 3,207 3,207
Long-term debt
5,000 5,065 5,000 5,077
Other interest bearing liabilities
1,152 1,154 1,146 1,148
Accrued interest payable
644 644 681 681
Off-balance sheet financial instruments:
Commitments to extend credit
Letters of credit
Management uses its best judgment in estimating the fair value of the Corporation’s financial instruments; however, there are inherent weaknesses in any estimation technique. Therefore, the fair value estimates herein are not necessarily indicative of the amounts the Corporation could have realized in sales transactions on the dates indicated. The estimated fair value amounts have been measured as of their respective quarter ends and have not been re-evaluated or updated for purposes of these consolidated financial statements subsequent to those respective dates. As such, the estimated fair values of these financial instruments subsequent to the respective reporting dates may be different than the amounts reported at each quarter end.
The information presented above should not be interpreted as an estimate of the fair value of the entire Corporation since a fair value calculation is provided only for a limited portion of the Corporation’s assets and liabilities. Due to a wide range of valuation techniques and the degree of subjectivity used in making the estimates, comparisons between the Corporation’s disclosures and those of other companies may not be meaningful.
The following describes the estimated fair value of the Corporation’s financial instruments as well as the significant methods and assumptions used to determine these estimated fair values.
Carrying values approximate fair value for cash and due from banks, interest-bearing demand deposits with other banks, federal funds sold, restricted stock in the Federal Home Loan Bank, interest receivable, non-interest bearing demand deposits, securities sold under agreements to repurchase, other interest bearing liabilities and interest payable.
Interest bearing time deposits with banks - The estimated fair value is determined by discounting the contractual future cash flows, using the rates currently offered for deposits of similar remaining maturities.
Securities Available for Sale - Debt securities classified as available for sale are reported at fair value utilizing Level 2 inputs. For these securities, the Corporation obtains fair value measurement from an independent pricing service. The fair value measurements consider observable data that may include dealer quotes, market spreads, cash flows, the U.S. Treasury yield curve, live trading levels, trade execution data, market consensus prepayment speeds, credit information and the bond’s terms and conditions, among other things. Equity securities classified as available for sale are reported at fair value using Level 1 inputs.

16


Table of Contents

Loans - For variable-rate loans that reprice frequently and which entail no significant changes in credit risk, carrying values approximated fair value. Substantially all commercial loans and real estate mortgages are variable rate loans. The fair value of other loans (i.e. consumer loans and fixed-rate real estate mortgages) are estimated by calculating the present value of the cash flow difference between the current rate and the market rate, for the average maturity, discounted quarterly at the market rate.
Impaired Loans - Certain impaired loans are reported at the fair value of the underlying collateral if repayment is expected solely from the collateral. Collateral values are estimated using Level 3 inputs based on customized discounting criteria.
Fixed rate time deposits - The estimated fair value is determined by discounting the contractual future cash flows, using the rates currently offered for deposits of similar remaining maturities.
Long-term debt - The fair values of long-term debt are estimated using discounted cash flow analysis, based on incremental borrowing rates for similar types of borrowing arrangements.
Commitments to extend credit and letters of credit - The fair value of commitments to extend credit is estimated using the fees currently charged to enter into similar agreements, taking into account market interest rates, the remaining terms and present credit worthiness of the counterparties. The fair value of guarantees and letters of credit is based on fees currently charged for similar agreements.
NOTE 11 — Subsequent Events
On April 20, 2010, the Board of Directors declared a regular cash dividend for the second quarter of 2010 of $0.20 per share to shareholders of record on May 14, 2010, payable on June 1, 2010.

17


Table of Contents

Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Forward Looking Statements:
The Private Securities Litigation Reform Act of 1995 contains safe harbor provisions regarding forward-looking statements. When used in this discussion, the words “believes,” “anticipates,” “contemplates,” “expects,” and similar expressions are intended to identify forward-looking statements. Such statements are subject to certain risks and uncertainties which could cause actual results, performance or achievements expressed or implied by such forward-looking statements to differ materially from those projected. Those risks and uncertainties include changes in interest rates and their impact on the level of deposits, loan demand and value of loan collateral, changes in the market value of the securities portfolio, increased competition from other financial institutions, governmental monetary policy, legislation and changes in banking regulations, changes in levels of FDIC deposit insurance premiums and assessments, risks associated with the effect of opening a new branch, the ability to control costs and expenses, and general economic conditions. The Corporation undertakes no obligation to update such forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Critical Accounting Policies:
Disclosure of the Corporation’s significant accounting policies is included in the notes to the consolidated financial statements of the Corporation’s Annual Report on Form 10-K for the year ended December 31, 2009. Some of these policies require significant judgments, estimates, and assumptions to be made by management, most particularly in connection with determining the provision for loan losses and the appropriate level of the allowance for loan losses, as well as management’s evaluation of the investment portfolio for other-than-temporary impairment.
General:
The following discusses the consolidated financial condition of the Corporation as of March 31, 2010, as compared to December 31, 2009, and the consolidated results of operations for the three months ended March 31, 2010, compared to the same period in 2009. This discussion should be read in conjunction with the interim consolidated financial statements and related footnotes included herein.
Introduction:
Juniata Valley Financial Corp. is a Pennsylvania corporation organized in 1983 to become the holding company of The Juniata Valley Bank. The Bank is a state-chartered bank headquartered in Mifflintown, Pennsylvania. Juniata Valley Financial Corp. and its subsidiary bank derive substantially all of their income from banking and bank-related services, including interest earned on residential real estate, commercial mortgage, commercial and consumer loans, interest earned on investment securities and fee income from deposit services and other financial services to its customers through 12 locations in central Pennsylvania. Juniata Valley Financial Corp. also owns 39.16% of the First National Bank of Liverpool (“Liverpool”), located in Liverpool, Pennsylvania. The Corporation accounts for Liverpool as an unconsolidated subsidiary using the equity method of accounting.
Financial Condition:
As of March 31, 2010, total assets decreased by $3,330,000, or 0.8%, as compared to December 31, 2009. Deposits decreased $2.8 million, with interest-bearing deposits declining by $2.5 million, and non-interest bearing deposits declining by $0.3 million.

18


Table of Contents

The table below shows changes in deposit volumes by type of deposit (in thousands of dollars) between December 31, 2009 and March 31, 2010.
March 31, December 31, Change
2010 2009 $ %
Deposits:
Demand, non-interest bearing
$ 54,758 $ 55,030 $ (272 ) (0.5 %)
NOW and money market
69,042 75,766 (6,724 ) (8.9 %)
Savings
47,320 42,536 4,784 11.2 %
Time deposits, $100,000 and more
39,376 38,453 923 2.4 %
Other time deposits
164,135 165,612 (1,477 ) (0.9 %)
Total deposits
$ 374,631 $ 377,397 $ (2,766 ) (0.7 %)
Overall, loans, net of unearned interest remained relatively flat, increasing by only $33,000, between December 31, 2009 and March 31, 2010. As shown in the table below (in thousands of dollars), the net increase in outstanding loans since December 31, 2009 has been related primarily to increases in commercial and tax-free loan activity, offset by decreases in home equity activity.
March 31, December 31, Change
2010 2009 $ %
Loans:
Commercial, financial and agricultural
$ 33,829 $ 33,783 46 0.1 %
Real estate — commercial
40,552 39,299 1,253 3.2 %
Real estate — construction
24,535 24,578 (43 ) (0.2 %)
Real estate — mortgage
135,253 135,854 (601 ) (0.4 %)
Home equity
50,803 52,893 (2,090 ) (4.0 %)
Obligations of states and political subdivisions
15,432 13,553 1,879 13.9 %
Personal
11,259 11,670 (411 ) (3.5 %)
Total loans
$ 311,663 $ 311,630 $ 33 0.0 %
A summary of the transactions in the allowance for loan losses for each of the three months ended March 31, 2010 and 2009 (in thousands) are presented below.
Periods Ended March 31,
2010 2009
Balance of allowance — January 1
$ 2,719 $ 2,610
Loans charged off
(145 ) (215 )
Recoveries of loans previously charged off
4 2
Net charge-offs
(141 ) (213 )
Provision for loan losses
285 135
Balance of allowance — end of period
$ 2,863 $ 2,532
Ratio of net charge-offs during period to average loans outstanding
0.04 % 0.07 %

19


Table of Contents

As of March 31, 2010, the Corporation has evaluated large commercial loan relationships and other significant loans for impairment. Of the loans that were evaluated, there are four loan relationships, on which a determination has been made that it is probable that principal and interest will not be collected in full. These four loan relationships have an aggregate outstanding balance of $3,810,000. The amount of impairment estimated for these collateral-dependent loans is $459,000. Specific allocations totaling $459,000 have been included within the loan loss reserve for these loans, adjusting the carrying value of these loans to the fair value of $3,351,000. Other loans evaluated for impairment have an aggregate outstanding balance of $4,337,000, but it has been determined that there is sufficient collateral to expect full repayment, and no impairment charge has been recorded. Management believes that the specific reserve is adequate to cover potential future losses related to these relationships. Otherwise, there are no material loans classified for regulatory purposes as loss, doubtful, substandard, or special mention which management expects to significantly impact future operating results, liquidity or capital resources. Following is a summary of the Bank’s non-performing loans on March 31, 2010 as compared to December 31, 2009.
(Dollar amounts in thousands)
March 31, 2010 December 31, 2009
Non-performing loans
Nonaccrual loans
$ 2,892 $ 2,629
Accruing loans past due 90 days or more
1,039 1,369
Restructured loans
Total
$ 3,931 $ 3,998
Average loans outstanding
$ 313,658 $ 310,813
Ratio of non-performing loans to average loans outstanding
1.25 % 1.29 %
Stockholders’ equity increased by $210,000, or 0.4%, from December 31, 2009 to March 31, 2010. Net income of $1,188,000 increased stockholders’ equity, while dividends paid of $867,000 and cash used to purchase Corporation stock into treasury of $284,000 reduced the Corporation’s capital position. The Corporation repurchased stock into treasury pursuant to its stock repurchase program. During the three months of 2010, the Corporation purchased 16,100 shares. Securities available for sale increased in market value, representing an increase to equity of $140,000, net of taxes while accounting for stock-based compensation activity increased equity by $12,000. An adjustment of $21,000 was made to equity to record the amortization of net periodic pension costs of the Corporation’s defined benefit retirement plan.
Management is not aware of any current recommendations of applicable regulatory authorities that, if implemented, would have a material effect on the Corporation’s liquidity, capital resources, or operations.
Subsequent to March 31, 2010, the following events took place:
On April 20, 2010, the Board of Directors declared a regular cash dividend for the second quarter of 2010 of $0.20 per share to shareholders of record on May 14, 2010, payable on June 1, 2010.
Comparison of the Three Months Ended March 31, 2010 and 2009
Operations Overview:
Net income for the first quarter of 2010 was $1,188,000, a decrease of $222,000, or 15.7%, compared to the first quarter of 2009. Basic and diluted earnings per share were $0.27 in the first quarter of 2010, a $0.05 decrease from the first quarter in 2009. Annualized return on average equity for the first quarter in 2010 was 9.32%, compared to the prior year’s ratio for the same period of 11.59%. For the quarter ended March 31, annualized return on average assets was 1.09% in 2010, versus 1.32% in 2009, reflecting a decrease of 17.4%. The decrease in net income was primarily a result of a reduction in non-interest income, stemming from a non-recurring item recorded in the first quarter of 2009 that added approximately $213,000 to net income for that period.

20


Table of Contents

Presented below are selected key ratios for the two periods:
Three Months Ended
March 31
2010 2009
Return on average assets (annualized)
1.09 % 1.32 %
Return on average equity (annualized)
9.32 % 11.59 %
Average equity to average assets
11.68 % 11.42 %
Non-interest income, excluding securities gains, as a percentage of average assets (annualized)
0.93 % 1.16 %
Non-interest expense as a percentage of average assets (annualized)
2.88 % 3.00 %
The discussion that follows further explains changes in the components of net income when comparing the first quarter of 2010 with the first quarter of 2009.
Net Interest Income:
Net interest income was $3,996,000 for the first quarter of 2010, as compared to $4,017,000 in the same quarter in 2009. Average earning assets grew by 2.2%, while the net interest margin on a fully tax equivalent basis decreased by 8 basis points.
Interest on loans decreased $253,000, or 4.8%, in the first quarter of 2010 as compared to the same period in 2009. The weighted average interest rate decrease of 37 basis points on loans reduced interest income by approximately $205,000, while a shift in the composition of average balances outstanding reduced interest income by approximately $48,000.
Interest earned on investment securities and money market investments decreased $129,000 in the first quarter of 2010 as compared to 2009, with average balances increasing $6.5 million during the period. The yield on money market investments (federal funds and interest bearing deposits) decreased by 166 basis points in the first quarter of 2010 as compared to the first quarter of 2009, due to the reduction in our investment in interest bearing deposits with other financial institutions. Likewise, the overall pre-tax yield on the investment securities portfolio decreased during that same timeframe by 91 basis points.
Average interest-bearing deposits and securities sold under agreements to repurchase increased by $6,963,000, while average non-interest bearing deposits grew by $2,276,000. The growth in interest-bearing deposits came from transaction accounts, with an increase in average balances of $9,859,000. Average balances in time deposits declined by $3,246,000 in the period of time between first quarter 2009 and first quarter 2010. During that timeframe, more than 50% of the time deposits had matured and renewed into a lower-rate vehicle. This change in the mix of deposits lowered interest expense by $12,000, and the lower general rate environment further reduced interest expense by $347,000. The cost to fund earning assets was reduced by 41 basis points, to 1.60%, in the first quarter of 2010 as compared to the first quarter of the previous year.
Total average earning assets during the first quarter of 2010 were $395,687,000, compared to $387,048,000 during the first quarter of 2009, yielding 5.65% in 2010 versus 6.18% in 2009. Funding costs for the earning assets were 1.60% and 2.01% for the first quarters of 2010 and 2009, respectively. Net interest margin on a fully tax-equivalent basis for the first quarter of 2010 was 4.27%. For the same period in 2009, the fully-tax equivalent net interest margin was 4.35%.
Provision for Loan Losses:
In the first quarter of 2010, the provision for loan losses was $285,000, as compared to a provision of $135,000 in the first quarter of 2009. Management regularly reviews the adequacy of the loan loss reserve and makes assessments as to specific loan impairment, historical charge-off expectations, general economic conditions in the Bank’s market area, specific loan quality and other factors.

21


Table of Contents

Non-interest Income:
Non-interest income in the first quarter of 2010, exclusive of gains recorded on securities, was less than non-interest income in the previous year’s first quarter by $231,000, or 18.6%. Included in non-interest income in the first quarter of 2009 was an adjustment of $323,000, representing previously unrecorded fees earned in prior periods from the sales of insurance policies on loans. If the 2009 adjustment of $323,000 were to be excluded from the comparison, non-interest income increased in the first quarter of 2010 when compared to the first quarter of 2009 by $104,000, or 11.3%. Trust fees earned in the first quarter of 2010 were $36,000 higher than those earned in the first quarter of 2009, due primarily to fees recorded for estate settlements. Fees for customer service on deposit accounts in the first quarter of 2010 increased in comparison to the same period in 2009 by $10,000, or 2.7%. At $96,000, commissions from the sale of non-deposit products were $12,000 less in the first quarter of 2010 than in the first quarter of 2009. Income from bank owned life insurance and annuities increased in the first quarter of 2010 compared to the first quarter of 2009 by $16,000, or 15.1%, as a result of an exchange of a group of insurance policies to different carriers, achieving more diversification among carriers that carry higher credit ratings. Income from our unconsolidated subsidiary was $56,000, representing earnings recorded under the equity method of accounting for the ownership of 39.16% of the First National Bank of Liverpool during the first quarter of 2010, a 16.7% increase over the previous year’s first quarter. Other non-interest income increased by $41,000 in the first quarter of 2010 compared to the same period in 2009, primarily due to fees derived from bank cards.
The Corporation recognized no gains on securities transactions in the first quarter of 2009 as compared to a gain of $12,000 in the same quarter of 2010.
As a percentage of average assets, annualized non-interest income, exclusive of net gains on the sale of securities, was 0.93% in the first quarter of 2010 as compared to 1.16% in the same period of 2009. Excluding the $323,000 adjustment noted above, the 2009 ratio would have been 0.86%.
Non-interest Expense:
Total non-interest expense decreased $46,000, or 1.4%, in the first quarter of 2010 as compared to 2009. Employee compensation and benefits costs decreased by $28,000, or 1.6%, in the first quarter of 2010 compared to the first quarter of 2009. While the cost of FDIC insurance rose by $59,000 in the first quarter of 2010 when compared to the first quarter of 2009, expense reductions in areas including occupancy and equipment, professional fees, director-related compensation and other noninterest expense more than offset that increase.
As a percentage of average assets, annualized noninterest expense was 2.88% in the first quarter of 2010 as compared to 3.00% in the same period of 2009.
Provision for income taxes:
Income tax expense in the first quarter of 2010 was $401,000, or 23.3%, less than in the same time period in 2009. The effective tax rate in the first quarter of 2010 was 25.2% versus 27.1% in 2009. The ratio of tax-free interest-earning assets to total assets increased in 2010, providing for a greater amount of non-taxable interest income.
Liquidity:
The objective of liquidity management is to ensure that sufficient funding is available, at a reasonable cost, to meet the ongoing operational cash needs of the Corporation and to take advantage of income producing opportunities as they arise. While the desired level of liquidity will vary depending upon a variety of factors, it is the primary goal of the Corporation to maintain a high level of liquidity in all economic environments. Principal sources of asset liquidity are provided by securities maturing in one year or less, other short-term investments such as federal funds sold and cash and due from banks. Liability liquidity, which is more difficult to measure, can be met by attracting deposits and maintaining the core deposit base. The Corporation is a member of the Federal Home Loan Bank of Pittsburgh for the purpose of providing short-term liquidity when other sources are unable to fill these needs. During the first three months of 2010, the average balance of short-term borrowings from the Federal Home Loan Bank was $630,000, with none outstanding on March 31, 2010. As of March 31, 2010, the Corporation had long-term debt of $5,000,000 and had unused borrowing capacity with the Federal Home Loan Bank of $151 million.

22


Table of Contents

Funding derived from securities sold under agreements to repurchase is available through corporate cash management accounts for business customers. This product gives the Corporation the ability to pay interest on corporate checking accounts.
In view of the sources previously mentioned, management believes that the Corporation’s liquidity is capable of providing the funds needed to meet loan demand and other operational cash needs.
Off-Balance Sheet Arrangements:
The Corporation’s consolidated financial statements do not reflect various off-balance sheet arrangements that are made in the normal course of business, which may involve some liquidity risk, credit risk, and interest rate risk. These commitments consist mainly of loans approved but not yet funded, unused lines of credit and letters of credit issued using the same credit standards as on-balance sheet instruments. Commitments to extend credit are agreements to lend to a customer as long as there is no violation of any condition established in the commitment. Letters of credit are conditional commitments issued to guarantee the financial performance obligation of a customer to a third party. Unused commitments and letters of credit at March 31, 2010, were $45,905,000 and $1,051,000, respectively. Because these instruments have fixed maturity dates, and because many of them will expire without being drawn upon, they do not generally present any significant liquidity risk to the Corporation. Management believes that any amounts actually drawn upon can be funded in the normal course of operations. The Corporation has no investment in or financial relationship with any unconsolidated entities that are reasonably likely to have a material effect on liquidity or the availability of capital resources.
Interest Rate Sensitivity:
Interest rate sensitivity management is the responsibility of the Asset/Liability Management Committee. This process involves the development and implementation of strategies to maximize net interest margin, while minimizing the earnings risk associated with changing interest rates. Traditional gap analysis identifies the maturity and re-pricing terms of all assets and liabilities. A simulation analysis is used to assess earnings and capital at risk from movements in interest rates. See Item 3 for a description of the complete simulation process and results.
Capital Adequacy:
Bank regulatory authorities in the United States issue risk-based capital standards. These capital standards relate a banking Corporation’s capital to the risk profile of its assets and provide the basis by which all banking companies and banks are evaluated in terms of capital adequacy. The risk-based capital standards require all banks to have Tier 1 capital of at least 4% and total capital, including Tier 1 capital, of at least 8% of risk-adjusted assets. Tier 1 capital includes common stockholders’ equity and qualifying perpetual preferred stock together with related surpluses and retained earnings. Total capital is comprised of Tier 1 capital, limited life preferred stock, qualifying debt instruments, and the reserves for possible loan losses. Banking regulators have also issued leverage ratio requirements. The leverage ratio requirement is measured as the ratio of Tier 1 capital to adjusted average assets. At March 31, 2010, the Bank exceeded the regulatory requirements to be considered a “well capitalized” financial institution, i.e., a leverage ratio exceeding 5%, Tier 1 capital exceeding 6% and total capital exceeding 10%.
Item 3.
Quantitative and Qualitative Disclosures About Market Risk
Market risk is the exposure to economic loss that arises from changes in the values of certain financial instruments. The types of market risk exposures generally faced by financial institutions include equity market price risk, interest rate risk, foreign currency risk and commodity price risk. Due to the nature of its operations, only equity market price risk and interest rate risk are significant to the Corporation.
Equity market price risk is the risk that changes in the values of equity investments could have a material impact on the financial position or results of operations of the Corporation. The Corporation’s equity investments consist of common stocks of publicly traded financial institutions.

23


Table of Contents

Recent declines and volatility in the values of financial institution stocks have significantly reduced the likelihood of realizing significant gains in the near-term. Although the Corporation has realized occasional gains from this portfolio in the past, the primary objective of the portfolio is to achieve value appreciation in the long term while earning consistent attractive after-tax yields from dividends. The carrying value of the financial institutions stocks accounted for 0.2% of the Corporation’s total assets as of March 31, 2010. Management performs an impairment analysis on the entire investment portfolio, including the financial institutions stocks on a quarterly basis. As of March 31, 2010, no “other-than-temporary” impairment was identified. There is no assurance that further declines in market values of the common stock portfolio in the future will not result in “other-than-temporary” impairment charges, depending upon facts and circumstances present.
The equity investments in the Corporation’s portfolio had an adjusted cost basis of approximately $975,000 and a fair value of $973,000 at March 31, 2010. Net unrealized losses in this portfolio were approximately $2,000 at March 31, 2010.
In addition to its equity portfolio, the Corporation’s investment management and trust services revenue could be impacted by fluctuations in the securities markets. A portion of the Corporation’s trust revenue is based on the value of the underlying investment portfolios. If securities values decline, the Corporation’s trust revenue could be negatively impacted.
Interest rate risk creates exposure in two primary areas. First, changes in rates have an impact on the Corporation’s liquidity position and could affect its ability to meet obligations and continue to grow. Second, movements in interest rates can create fluctuations in the Corporation’s net interest income and changes in the economic value of equity.
The primary objective of the Corporation’s asset-liability management process is to maximize current and future net interest income within acceptable levels of interest rate risk while satisfying liquidity and capital requirements. Management recognizes that a certain amount of interest rate risk is inherent, appropriate and necessary to ensure profitability. A simulation analysis is used to assess earnings and capital at risk from movements in interest rates. The model considers three major factors of (1) volume differences, (2) repricing differences, and (3) timing in its income simulation. As of the most recent model run, data was disseminated into appropriate repricing buckets, based upon the static position at that time. The interest-earning assets and interest-bearing liabilities were assigned a multiplier to simulate how much that particular balance sheet item would re-price when interest rates change. Finally, the estimated timing effect of rate changes is applied, and the net interest income effect is determined on a static basis (as if no other factors were present). As the table below indicates, based upon rate shock simulations on a static basis, the Corporation’s balance sheet is relatively rate-neutral as rates would change downward or rise by up to 100 basis points, and then becomes slightly asset sensitive when loans float off their floors in a rate increase over 100 basis points. Over a one-year period, the effect of an immediate 100, 200, 300 and 400 basis point rate increase would change net interest income by $(36,000), $5,000, $76,000 and $149,000, respectively. Rate shock modeling was done for a declining rate of 25 basis points only, as the federal funds target rate currently is between zero and 0.25%. The modeling process is continued by further estimating the impact that imbedded options and probable internal strategies may have in the changing-rate environment. Examples of imbedded options are floor and ceiling features in adjustable rate mortgages and call features on securities in the investment portfolio. Applying the likely results of all known imbedded options and likely internal pricing strategies to the simulation produces quite different results from the static position assumptions. Over a one-year period, the effect a 100, 200, 300 and 400 basis point rate increase would add about $16,000, $62,000, $116,000 and $170,000, respectively, to net interest income. As the table below indicates, the net effect of interest rate risk on net interest income is positive in a rising rate environment. Juniata’s rate risk policies provide for maximum limits on net interest income that can be at risk for 100 through 400 basis point changes in interest rates.

24


Table of Contents

Effect of Interest Rate Risk on Net Interest Income
(Dollars in thousands)
Change in Net Change in Net
Interest Income Interest Income Total Change in
Change in Interest Rates Due to Interest Due to Imbedded Net Interest
(Basis Points) Rate Risk (Static) Options Income
400
$ 149 $ 170 $ 319
300
76 116 192
200
5 62 67
100
(36 ) 16 (20 )
0
-25
(45 ) (5 ) (50 )
The net interest income at risk position remained within the guidelines established by the Corporation’s asset/liability policy.
No material change has been noted in the Bank’s equity value at risk. Please refer to the Annual Report on Form 10-K as of December 31, 2009 for further discussion of this matter.
Item 4.
Controls and Procedures
Disclosure Controls and Procedures
As of March 31, 2010, the Corporation carried out an evaluation, under the supervision and with the participation of the Corporation’s management, including the Corporation’s Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures pursuant to the Securities Exchange Act of 1934 (“Exchange Act”), Rule 13a-15(e). Disclosure controls and procedures are controls and procedures that are designed to ensure that information required to be disclosed in Corporation reports filed or submitted under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms. These controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files under the Exchange Act is accumulated and communicated to the issuer’s management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. Based upon that evaluation, the Corporation’s Chief Executive Officer and Chief Financial Officer concluded that the Corporation’s disclosure controls and procedures were effective as of the end of the period covered by this quarterly report.
It should be noted that any system of controls, however well designed and operated, can provide only reasonable, and not absolute, assurance that the objectives of the system are met. In addition, the design of any control system is based in part upon certain assumptions about the likelihood of future events. Because of these and other inherent limitations of control systems, there can be no assurance that any design will succeed in achieving its stated goals under all potential conditions, regardless of how remote.
Attached as Exhibits 31 and 32 to this quarterly report are certifications of the Chief Executive Officer and the Chief Financial Officer required in accordance with Rule 13a-14(a) of the Exchange Act. This portion of the Corporation’s quarterly report includes the information concerning the controls evaluation referred to in the certifications and should be read in conjunction with the certifications for a more complete understanding of the topics presented.
Changes in Internal Control Over Financial Reporting
There were no significant changes in the Corporation’s internal control over financial reporting since December 31, 2009.

25


Table of Contents

PART II — OTHER INFORMATION
Item 1.
LEGAL PROCEEDINGS
In the opinion of management of the Corporation, there are no legal proceedings pending to which the Corporation or its subsidiary is a party or to which their property is subject, which, if determined adversely to the Corporation or its subsidiary, would be material in relation to the Corporation’s or its subsidiary’s financial condition. There are no proceedings pending other than ordinary routine litigation incident to the business of the Corporation or its subsidiary. In addition, no material proceedings are pending or are known to be threatened or contemplated against the Corporation or its subsidiary by government authorities.
Item 1A.
RISK FACTORS
There have been no material changes in risk factors that were disclosed in the Annual Report on Form 10-K as of December 31, 2009.
Item 2.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
The following table provides information on repurchases by the Corporation of its common stock in each month of the quarter ended March 31, 2010:
Total Number of
Shares Purchased as Maximum Number of
Total Number Average Part of Publicly Shares that May Yet
of Shares Price Paid Announced Plans or Purchased Under the
Period Purchased per Share Programs Plans or Programs (1)
January 1-31, 2010
$ 205,936
February 1-28, 2010
10,100 17.77 10,100 195,836
March 1-31, 2010
6,000 17.40 6,000 189,836
Totals
16,100 16,100 189,836
(1)
On March 23, 2001, the Corporation announced plans to buy back 100,000 (200,000 on a post-split basis) shares of its common stock. There is no expiration date to this buyback plan, but subsequent to the initial plan, the Board of Directors authorized the repurchase of 400,000 additional shares in 2005 and then authorized 200,000 additional shares in September of 2008. As of May 7, 2010, the number of shares that may yet be purchased under the program was 169,836. No repurchase plan or program expired during the period covered by the table. The Corporation has no stock repurchase plan or program that it has determined to terminate prior to expiration or under which it does not intend to make further purchases.
Item 3.
DEFAULTS UPON SENIOR SECURITIES
Not applicable
Item 4.
(Removed and Reserved)
Item 5.
OTHER INFORMATION
None

26


Table of Contents

Item 6.
EXHIBITS
3.1
Amended and Restated Articles of Incorporation (incorporated by reference to Exhibit 4.1 to the Corporation’s Form S-3 Registration Statement No. 333-129023 filed with the SEC on October 14, 2005)
3.2
Bylaws (incorporated by reference to Exhibit 3.2 to the Corporation’s report on Form 8-K filed with the SEC on December 21, 2007)
10.1
2004 Executive Annual Incentive Plan (incorporated by reference to Exhibit 10.15 to the Corporation’s report on Form 10-K filed with the SEC on March 16, 2005)
10.2
Exhibits A-B to 2004 Executive Annual Incentive Plan (incorporated by reference to Exhibit 10.1 to the Corporation’s report on Form 8-K filed with the SEC on March 19, 2010)
31.1
Rule 13a-14(a)/15d-14(a) Certification of President and Chief Executive Officer
31.2
Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer
32.1
Section 1350 Certification of President and Chief Executive Officer (furnished, not filed)
32.2
Section 1350 Certification of Chief Financial Officer (furnished, not filed)
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
Juniata Valley Financial Corp.
(Registrant)
Date 05-07-2010 By: /s/ Francis J. Evanitsky
Francis J. Evanitsky, President and
Chief Executive Officer
Date 05-07-2010 By: /s/ JoAnn N. McMinn
JoAnn N. McMinn, Chief Financial Officer, Principal Accounting Officer and
Principal Financial Officer

27

TABLE OF CONTENTS