LIMX 10-Q Quarterly Report Sept. 30, 2024 | Alphaminr
Limitless X Holdings Inc.

LIMX 10-Q Quarter ended Sept. 30, 2024

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 10-Q

(Mark One)

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2024

TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

For the transition period from __________ to ___________

Commission file number: 000-56453

LIMITLESS X HOLDINGS INC.

(Exact name of registrant as specified in its charter)

Delaware 81-1034163
(State of Incorporation) (IRS Employer ID Number)

9777 Wilshire Blvd., #400 , Beverly Hills , CA 90212

(Address of Principal Executive Offices)

(855) 413-7030

(Registrant’s Telephone number)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class Trading Symbol(s) Name of each exchange on which registered
N/A N/A N/A

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for the past 90 days.

Yes No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 for Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).

Yes No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer Accelerated filer
Non-accelerated filer Smaller reporting company
Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes No

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

As of December 23, 2024, there were 7,491,061 shares of the registrant’s common stock, $ 0.0001 par value, issued and outstanding.

TABLE OF CONTENTS

Page
PART 1 – FINANCIAL INFORMATION
Item 1. Financial Statements 1
Unaudited Condensed Consolidated Balance Sheets 1
Unaudited Condensed Consolidated Statements of Operations 2
Unaudited Condensed Consolidated Statement of Changes in Stockholders’ Deficit 3
Unaudited Condensed Consolidated Statements of Cash Flows 4
Notes to the Unaudited Condensed Consolidated Financial Statements 5
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations 22
Item 3. Quantitative and Qualitative Disclosures About Market Risk 27
Item 4. Controls and Procedures 27
PART II – OTHER INFORMATION
Item 1. Legal Proceedings 28
Item 1A. Risk Factors 28
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 28
Item 3. Defaults Upon Senior Securities 28
Item 4. Mine Safety Disclosures 28
Item 5. Other Information 28
Item 6. Exhibits 28
Signatures 29

i

LIMITLESS X HOLDINGS INC.

PART I – FINANCIAL INFORMATION

Item 1. Financial Statements

LIMITLESS X HOLDINGS INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)
September 30, December 31,
2024 2023
ASSETS
Current Assets:
Cash $ 24,301 $ 116,100
Accounts receivables, net 24,984 116,888
Inventories 28,434 21,857
Prepaid expenses - 12,500
Total current assets 77,719 267,345
Non-Current Assets:
Property and equipment, net 27,096 29,410
Other assets 10,985 10,985
Total non-current assets 38,081 40,395
Total assets $ 115,800 $ 307,740
LIABILITIES AND STOCKHOLDERS’ DEFICIT
Current Liabilities:
Accounts payable and accrued expenses $ 5,151,724 7,318,230
Accrued interest 944,091 531,148
Royalty payable 154,180 -
Refunds and chargeback payable 29,320 62,264
Note payable 35,000 35,000
Notes payable to shareholder 5,144,460 5,152,028
Notes payable to related parties 433,544 80,000
Loan payable 343,934 -
Total current liabilities 12,236,253 13,178,670
Total liabilities 12,236,253 13,178,670
Commitments and contingencies -
Preferred Stock B - $ 0.0001 par value; 30,000,000 authorized shares; 531,356 and 10,349,097 shares issued and outstanding, respectively 1,742,953 16,973,554
Stockholders’ deficit
Preferred Stock A - $ 0.0001 par value; 30,000,000 authorized shares;
500,000 shares issued and outstanding
50 50
Common Stock- $ 0.0001 par value; 300,000,000 authorized shares;
7,179,961 shares and 3,977,497 shares issued and outstanding, respectively
719 399
Common stock issuable 15,230,601 -
Additional paid-in-capital 7,995,212 4,793,068
Retained earnings ( 37,089,988 ) ( 34,638,001 )
Total stockholders’ deficit ( 13,863,406 ) ( 29,844,484 )
Total liabilities and stockholders’ deficit $ 115,800 $ 307,740

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

1

LIMITLESS X HOLDINGS INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

Three Months Ended September 30, Nine Months Ended September 30,
2023 2023
2024 (As Restated) 2024 (As Restated)
Net Revenue
Product sales 607,161 1,047,271 3,024,112 13,893,798
Rentals - - - 15,000
Total net revenue 607,161 1,047,271 3,024,112 13,908,798
Cost of Revenue
Cost of revenue 154,287 669,539 797,565 7,179,430
Total cost of sales 154,287 669,539 797,565 7,179,430
Gross profit 452,874 377,732 2,226,547 6,729,368
Operating expenses:
General and administrative 7,888 31,883 252,642 1,042,436
Advertising and marketing 542,081 611,799 1,939,391 14,466,470
Stock compensation for services - - - 141,020
Professional fees 46,732 91,093 616,459 1,211,211
Payroll and payroll taxes 358,250 859,511 1,345,835 2,931,357
Rent - 37,609 69,389 123,401
Bad debt - - - 342,539
Consulting fees, related party - - - 10,000
Total operating expenses 954,951 1,631,895 4,223,716 20,268,434
Loss from operations ( 502,077 ) ( 1,254,163 ) ( 1,997,169 ) ( 13,539,066 )
Other income (expense)
Interest expense ( 194,063 ) ( 275,856 ) ( 420,868 ) ( 731,616 )
Other income - - 7,902 -
Other expense ( 15,000 ) ( 132,000 ) ( 7,825 ) ( 162,000 )
Loss on debt settlement ( 15,445 ) - ( 33,112 ) -
Gain on disposal of assets - - - -
Total other income (expense), net ( 224,508 ) ( 407,856 ) ( 453,903 ) ( 893,616 )
Net loss from continuing operations ( 726,585 ) ( 1,662,019 ) ( 2,451,072 ) ( 14,432,682 )
Loss from discontinued operations - ( 43,201 ) - ( 1,854 )
Loss before income tax provision ( 726,585 ) ( 1,705,220 ) ( 2,451,072 ) ( 14,434,536 )
Income tax provision - ( 48 ) 915 -
Net loss $ ( 726,585 ) $ ( 1,705,172 ) $ ( 2,451,987 ) $ ( 14,434,536 )
Earnings (Loss) Per Share:
Net loss per common share - basic and diluted - continued $ ( 0.17 ) $ ( 0.42 ) $ ( 0.61 ) $ ( 3.65 )
Net loss per common share - basic and diluted - discontinued $ - $ ( 0.01 ) $ - $ ( 0.00 )
Total $ ( 0.17 ) $ ( 0.43 ) $ ( 0.61 ) $ ( 3.65 )
Weighted average number of common shares 4,187,747 3,977,497 4,048,092 3,950,911

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

2

LIMITLESS X HOLDINGS INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ DEFICIT

Shares Amount Shares Amount Shares Amount Shares Amount Capital Earnings Equity
Common Stock Additional Total
Preferred Stock B Preferred Stock A Common Stock Issuable

Pain-In

Retained Stockholder’s
Shares Amount Shares Amount Shares Amount Shares Amount Capital Earnings Equity
Balance at December 31, 2023 (restated) 10,349,097 $ 16,973,554 500,000 $ 50 3,977,497 $ 399 - $ - $ 4,793,068 $ ( 34,638,001 ) $ ( 29,844,484 )
Conversion of Preferred Stock B to common stock ( 9,817,741 ) ( 15,230,601 ) - - - - 311,100 15,230,601 - - 15,230,601
Conversion of accrued wages to common stock - - - - 3,202,464 320 - - 3,202,144 - 3,202,464
Net loss - - - - - - - - - ( 2,451,987 ) ( 2,451,987 )
Balance at September 30, 2024 531,356 $ 1,742,953 500,000 $ 50 7,179,961 $ 719 311,100 $ 15,230,601 $ 7,995,212 $ ( 37,089,988 ) $ ( 13,863,406 )
Balance at June 30, 2024 (restated) 10,349,097 $ 16,973,554 500,000 $ 50 3,977,497 $ 399 - $ - $ 4,793,068 $ ( 36,363,403 ) $ ( 31,569,886 )
Conversion of Preferred Stock B to common stock ( 9,817,741 ) ( 15,230,601 ) - - - - 311,100 15,230,601 - - 15,230,601
Conversion of accrued wages to common stock - - - - 3,202,464 320 - - 3,202,144 - 3,202,464
Net loss - - - - - - - - - ( 726,585 ) ( 726,585 )
Balance at September 30, 2024 531,356 $ 1,742,953 500,000 $ 50 7,179,961 $ 719 311,100 $ 15,230,601 $ 7,995,212 $ ( 37,089,988 ) $ ( 13,863,406 )

Preferred Stock B Preferred Stock A Common Stock Common Stock Issuable

Additional

Pain-In

Retained Total
Stockholder’s
Shares Amount Shares Amount Shares Amount Shares Amount Capital Earnings Equity
Balance at December 31, 2022 (restated) - $ - 500,000 $ 50 3,929,834 $ 394 47,663 $ 693,311 $ 2,966,162 $ ( 20,762,523 ) $ ( 17,102,606 )
Issuance of common stock - - - - 47,663 5 ( 47,663 ) ( 693,311 ) 693,306 - -
Vybe deconsolidation - - - - - - - - 1,133,600 - 1,133,600
Net loss - - - - - - - - - ( 14,434,536 ) ( 14,434,536 )
Balance at September 30, 2023 - $ - 500,000 $ 50 3,976,998 $ 399 - $ - $ 4,793,068 $ ( 35,197,059 ) $ ( 30,403,542 )
Balance at June 30, 2023 (restated) - $ - 500,000 $ 50 3,976,998 $ 399 - $ - $ 4,793,068 $ ( 33,491,887 ) ( 28,698,370 )
Net loss - - - - - - - - - ( 1,705,172 ) ( 1,705,172 )
Balance at September 30, 2023 - $ - 500,000 $ 50 3,976,998 $ 399 - $ - $ 4,793,068 $ ( 35,197,059 ) $ ( 30,403,542 )

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

3

LIMITLESS X HOLDINGS INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

Nine Months Ended September 30,
2023
Years Ended December 31, 2024 (As Restated)
Cash flows from operating activities:
Net loss from continuing operations $ ( 2,451,987 ) $ ( 14,432,682 )
Income (loss) from discontinued operations - ( 1,854 )
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation 2,314 3,334
Changes in assets and liabilities:
Accounts receivables, net 91,904 192,121
Inventories ( 6,577 ) 609,219
Prepaid expenses 12,500 -
Other assets - 21,783
Accounts payable and accrued expenses 1,448,901 5,413,679
Royalty payable 154,180 398,149
Refunds and chargeback payable ( 32,944 ) 84,095
Net cash used in operating activities from continuing operations ( 781,709 ) ( 7,712,156 )
Net cash provided by operating activities from discontinued operations - 8,256
Net cash used in operating activities ( 781,709 ) ( 7,703,900 )
Cash flows from investing activities:
Purchases of equipment - ( 1,604 )
Net cash used in investing activities - ( 1,604 )
Cash flows from financing activities:
Proceeds from convertible debt - 500,000
Proceeds from borrowings from stockholder 20,025 1,488,817
Proceeds from loan payable 343,934 -
Proceeds from borrowings from related parties 353,544 -
Net cash provided by financing activities 717,503 1,988,817
Net increase(decrease) in cash ( 91,799 ) ( 5,716,687 )
Cash – beginning of period 116,100 5,802,216
Cash – end of period $ 24,301 $ 85,529
Supplemental disclosures of cash flow information Cash paid during the periods for:
Interest $ 2,334 $ 2,334
Income taxes $ - $ -
Non-cash investing and financing activities:
Conversion of Preferred Class B shares to common stock $ 15,230,601 $ -
Conversion of accrued wages to Common Stock $ 3,202,464 $ -
Decrease in due to Emblaze One, Inc. by Limitless X due to deconsolidation $ - $ ( 1,167,011 )
Increase in due from Vybe Labs, Inc. by Limitless X due to deconsolidation $ - $ 1,133,600

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

4

LIMITLESS X HOLDINGS INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 – ORGANIZATION AND HISTORY

On May 11, 2022, Bio Lab Naturals, Inc., a Delaware corporation (“Bio Lab”), entered into a Share Exchange Agreement (the “Share Exchange Agreement”) with Limitless X, Inc., a Nevada corporation (“LimitlessX”), and its 11 shareholders (the “LimitlessX Acquisition”). The parties completed and closed the LimitlessX Acquisition on May 20, 2022 by issuing an aggregate of 3,233,334 shares of common stock of Bio Lab to the LimitlessX shareholders (the “Acquisition Closing”). According to the terms of the Share Exchange Agreement, Bio Lab then issued an additional 300,000 shares of common stock to the LimitlessX shareholders pro rata to their interests approximately nine months from the Acquisition Closing as part of the LimitlessX Acquisition. Concurrently with the LimitlessX Acquisition, Jaspreet Mathur, the founder and principal shareholder of LimitlessX, also purchased from Helion Holdings LLC, 500,000 shares of Bio Lab’s Class A Preferred Convertible Stock, which at all times have a number of votes equal to 60 % of all of the issued and outstanding shares of common stock of Bio Lab.

On June 10, 2022, Bio Lab changed its name to Limitless X Holdings Inc. (“Limitless”).

The LimitlessX Acquisition was accounted for as a “reverse merger” following the completion of the transaction. For accounting purposes, LimitlessX was deemed to be the accounting acquirer in the transaction and, consequently, the transaction was treated as a recapitalization of Bio Lab. Accordingly, LimitlessX’s assets, liabilities, and results of operations became the historical financial statements of the registrant. No step-up in basis or intangible assets or goodwill was recorded in this transaction.

The Company (as defined below) is a lifestyle brand, focused in the health and wellness industry. Initially, the Company focused on nutritional supplements, wellness studies, and interactive training videos and has since focused its business on performance marketing, sales of digital services, and sales of products. The Company’s mission is to provide businesses a turnkey solution to sell their products. Company teams include sales, marketing, user interface design (UI), user experience design (UX), fulfillment, customer support, labeling, product manufacturing, consulting, retailing, and payment processing, among others.

The Company currently offers products online only. The Company has manufacturing and distribution licensing agreements to market, manufacture, sell, and distribute branded products on behalf of its clients. The Company orders products from third party partner manufacturers that make the products according to the Company’s custom formulations, and brands them using the Company’s licensed trademarks. Products are then marketed and sold direct to consumers online. Orders are fulfilled and shipped directly from the Company’s licensors. The Company plans to offer global marketing services across all areas of the sales process, including market research, brand and product development, and digital advertising operating as an integrated marketing agency.

The Company operates in the following product and service sectors: (i) health products and (ii) digital marketing services. The health products sector included the sales of health products in two primary vertical markets: (1) health & wellness; and (2) beauty & skincare. The digital marketing service sector includes digital marketing; digital and print design; social media marketing; and direct-to-consumer marketing.

NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

The accompanying unaudited interim consolidated financial statements as of and for the three and nine months ended September 30, 2024 and 2023 have been prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”) for interim financial information and in accordance with the instructions to Form 10-Q. Accordingly, they do not include all of the information and notes required by US GAAP for complete financial statements. In the opinion of management, all adjustments (consisting only of normal recurring accruals) considered necessary for a fair presentation have been included. All intercompany balances and transactions have been eliminated in consolidation. Operating results for the three and nine months ended September 30, 2024 are not necessarily indicative of the results that may be expected for any future periods or the year ending December 31, 2024. The accompanying unaudited consolidated financial statements should be read in conjunction with the Company’s 2023 Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) on April 18, 2024.

5

Going Concern

The accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern, which contemplates, among other things, the realization of assets and satisfaction of liabilities in the normal course of business. The Company had an accumulated deficit of approximately $ 37 million at September 30, 2024, and had a net loss of $ 0.7 million and $ 2.5 million for the three and nine months ended September 30, 2024, respectively, and net cash used in operating activities of $ 0.8 million the nine months ended September 30, 2024. These matters raise substantial doubt about the Company’s ability to continue as a going concern.

To support our existing and planned business model, the Company needs to raise additional capital to fund our future operations. The Company has not experienced any difficulty in raising funds through loans and has not experienced any liquidity problems in settling payables in the normal course of business and repaying loans when they fall due. Successful renewal of our loans, however, is subject to numerous risks and uncertainties. In addition, the increasingly competitive industry conditions under which we operate may negatively impacted our results of operations and cash flows. Additional debt financing is anticipated to fund the Company’s operations in near future. However, there are no current agreements or understandings with regard to the form, time or amount of such financing and there is no assurance that any of this financing can be obtained or that the Company can continue as a going concern.

Principles of Consolidation and Reporting

The accompanying consolidated financial statements include the accounts of Limitless X Holdings Inc. (a holding company) and its wholly owned operating subsidiaries: Limitless X, Inc. and Prime Time Live, Inc. (collectively, the “Company”). All intercompany balances have been eliminated during consolidation.

Use of Estimates in the Preparation of Consolidated Financial Statements

The preparation of consolidated financial statements in conformity with generally accepted accounting principles (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements. Estimates also affect the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Cash and Cash Equivalents

The Company considers all liquid investments purchased with an initial maturity of three months or less to be cash equivalents. Cash and cash equivalents include demand deposits carried at cost which approximates fair value. The Company maintains its cash in institutions insured by the Federal Deposit Insurance Corporation (“FDIC”).

Concentration of Credit Risk

The Company offers its products and services to a large number of customers. The risk of non-payment by these customers is considered minimal and the Company does not generally obtain collateral for sales. The Company continually monitors the credit standing of its customers.

Accounts Receivable, net

Accounts receivable, net consists primarily of trade receivables, net of allowances for doubtful accounts. The Company sells its products for cash or on credit terms, which are established in accordance with local and industry practices and typically require payment within 30 days of delivery. The Company estimates its allowance for doubtful accounts and the related expected credit loss based upon the Company’s historical credit loss experience, adjusted for asset-specific risk characteristics, current economic conditions, and reasonable forecasts. Accounts receivables are written off when determined to be uncollectible.

6

Holdback Receivables

The Company primarily sells its products online using various third-party sales affiliates. These affiliates (online marketing campaign companies) are paid certain commission based on their ability to provide the Company’s products through online sales. All payments are processed through various gateways and are settled through the Company’s payment gateway settler. The Company payment gateway settler is not responsible for settlements that are not paid due to processing bank failure. The Company holds responsibility for all the risk in all transactions and processing systems. The payment gateway settler charges a reserve fee to mitigate the risk on their end for any loss of funds or damages.

Distributions of the holdback receivables from the third-party payment gateway settler are based on several criteria, such as return and chargeback history, associated risk for the specific business vertical, average transaction amount, and so on. In order to mitigate processing risks, there are policies regarding reserve requirements and payment in arrears in place.

The total holdback receivables balance reflects the 0 - 10 % reserve on gross sales and additional reserves by the third-party processor for additional returns and chargebacks if needed.

Inventories

Inventories are valued at the lower-of cost or net realizable value on a first-in, first-out basis, adjusted for the value of inventory that is determined to be excess, obsolete, expired, or unsaleable. Inventories primarily consisted of finished goods.

Advertising and Marketing

Advertising and marketing costs are charged to expense as incurred. Advertising and marketing costs were approximately $ 1,939,391 and $ 14,466,470 for the nine months ended September 30, 2024 and 2023, respectively, and $ 542,081 and $ 611,799 for the three months ended September 30, 2024 and 2023, respectively, and are included in operating expenses in the accompanying statements of operations.

Property and Equipment

Property and equipment are recorded at cost and consists of screen video and related equipment. Expenditures for major additions and improvements are capitalized and minor replacements, maintenance, and repairs are charged to expense as incurred. When property and equipment are retired or otherwise disposed of, the cost and accumulated depreciation are removed from the accounts and any resulting gain or loss is included in the results of operations for the respective period. Depreciation of property and equipment is over the estimated useful life of five to ten years using the straight-line method for consolidated financial statement purposes.

7

Revenue Recognition

Product Sales
The Company recognizes revenue when performance obligations under the terms of a contract with a customer are satisfied. The Company has determined that fulfilling and delivering products is a single performance obligation. Revenue is recognized at the point in time when the Company has satisfied its performance obligation and the customer has obtained control of the products. This generally occurs when the product is delivered to or picked up by the customer based on applicable shipping terms, which is typically within 15 days. Revenue is measured as the amount of consideration expected to be received in exchange for fulfilled product orders.
Customer remedies for defective or non-conforming products may include a refund or exchange. As a result, the right of return is estimated and recorded as a reduction in revenue at the time of sale, if necessary.
The Company’s customer contracts identify product quantity, price, and payment terms. Payment terms are granted consistent with industry standards. Although some payment terms may be extended, the majority of the Company’s payment terms are less than 30 days. As a result, revenue is not adjusted for the effects of a significant financing component. Amounts billed and due from customers are classified as Accounts Receivables on the Balance Sheet.
The Company utilizes third-party contract manufacturers for the manufacture of its products. The Company has evaluated whether it is the principal or agent in these relationships. The Company has determined that it is the principal in all cases as it retains the responsibility for fulfillment and risk of loss, as well as for establishing the price.
In accordance with Accounting Standards Codification (“ASC”) Topic 606, Revenue from Contracts with Customers, the Company has elected the practical expedient to expense the incremental costs to obtain a contract, because the amortization period would be less than one year, and the practical expedient for shipping and handling costs. Shipping and handling costs incurred to deliver products to customers are accounted for as fulfillment activities, rather than a promised service, and as such are included in Cost of Goods Sold in the Statements of Operations.
Service Revenue
Service revenue consists of digital marketing revenue. Revenue related to digital marketing is recognized over time as services are provided to the customer. The Company sells digital marketing, digital and print design, social media marketing, and direct-to-consumer marketing and thus uses standalone selling prices as the basis for revenue. Payment for digital marketing services is typically received at the point when control transfers to the customer or in accordance with payment terms customary to the business. There was no deferred revenue related to services revenue as of September 30, 2024 and December 31, 2023.

Cost of Sales

Cost of sales includes the cost of inventory sold during the period, as well as commission fees, returns, chargebacks, distribution, and shipping and handling costs. The amount shown is net of various rebates from third-party vendors in the form of payments.

Refunds Payable

If customers are not satisfied for any reason, they may request a full refund, processed to the original form of payment, within 30 days from the order date. If the order has already been shipped, the Company charges a 20 % restocking fee. The Company’s estimate of the reserve is based upon the Company’s most historical experience of actual customer returns.

8

Chargebacks Payable

Once customers successfully dispute chargebacks with the payment processor, the Company returns such funds to the payment processor to return to the customer.

Income Taxes

The accounting standard on accounting for uncertainty in income taxes addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under that guidance, the Company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained upon examination by taxing authorities based on the technical merits of the position. The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement.

Earnings (Loss) per Share

The Company calculates earnings per share in accordance with Financial Accounting Standards Board (“FASB”) ASC 260, Earnings Per Share, which requires a dual presentation of basic and diluted earnings per share. Basic earnings per share (“EPS”) is computed by dividing earnings (losses) attributable to common shareholders by the weighted average number of common shares outstanding for the periods. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock. The Company had a loss for the three and nine months ended September 30, 2024 and 2023.

Equity Based Payments

The Company accounts for equity-based payment accruals under authoritative guidance as set forth in the Topics of the ASC. The guidance requires all equity-based payments to employees and non-employees, including grants of employee and non-employee stock options and warrants, to be recognized in the consolidated financial statements based at their fair values. The Company applies the provisions of ASC 718, “Compensation - Stock Compensation,” using a modified prospective application, and the Black-Scholes model to value stock options. Under this application, the Company records compensation expense for all awards granted. Compensation costs will be recognized over the period that an employee provides service in exchange for the award. During the three and nine months ended September 30, 2024 and 2023, the Company granted no securities under its 2020 Stock Incentive Plan, 2022 Restricted Stock Plan, and 2022 Stock Option Plan.

General Concentrations of Risk

Financial instruments that potentially subject the Company to concentrations of credit risk are accounts receivable and other receivables arising from its normal business activities. The Company has a diversified customer base. The Company controls credit risk related to accounts receivable through credit approvals, credit limits, and monitoring procedures. The Company routinely assesses the financial strength of its customers and, based upon factors surrounding the credit risk, establishes an allowance, if required, for uncollectible accounts and, as a consequence, believes that its accounts receivable related credit risk exposure beyond such allowance is limited.

The Company purchases inventories from a few suppliers, and the Company’s one largest supplier accounted for 100 % and 99 % of total purchases for the three and nine months ended September 30, 2024 and 2023, respectively.

Operating Lease

In accordance with ASC 842, Leases, the Company determines whether an arrangement contains a lease at inception. A lease is a contract that provides the right to control an identified asset for a period of time in exchange for consideration. For identified leases, the Company determines whether it should be classified as an operating or finance lease. Operating leases are recorded in the balance sheet as: right-of-use asset (“ROU asset”) and operating lease liability. ROU asset represents the Company’s right to use an underlying asset for the lease term and lease liability represents the Company’s obligation to make lease payments arising from the lease. ROU assets and operating lease liabilities are recognized at the commencement date of the lease and measured based on the present value of lease payments over the lease term. The ROU asset also includes deferred rent liabilities. The Company’s lease arrangements generally do not provide an implicit interest rate. As a result, in such situations the Company uses its incremental borrowing rate based on the information available at commencement date in determining the present value of lease payments. The Company includes options to extend or terminate the lease when it is reasonably certain that it will exercise that option in the measurement of its ROU asset and liability. Lease expense for the operating lease is recognized on a straight-line basis over the lease term. The Company has month-to-month lease as of September 30, 2024.

9

Fair Value Measurements

The Company utilizes ASC 820-10, Fair Value Measurement and Disclosure, for valuing financial assets and liabilities measured on a recurring basis. Fair value is defined as the exit price, or the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants as of the measurement date. The guidance also establishes a hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are inputs market participants would use in valuing the asset or liability and are developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect the Company’s assumptions about the factors market participants would use in valuing the asset or liability. The guidance establishes three levels of inputs that may be used to measure fair value:

Level 1. Observable inputs such as quoted prices in active markets;
Level 2. Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and
Level 3. Unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.

The carrying value of financial assets and liabilities recorded at fair value is measured on a recurring or nonrecurring basis. Financial assets and liabilities measured on a non-recurring basis are those that are adjusted to fair value when a significant event occurs. There were no financial assets or liabilities carried and measured on a nonrecurring basis during the reporting periods. Financial assets and liabilities measured on a recurring basis are those that are adjusted to fair value each time a financial statement is prepared. There have been no transfers between levels.

Recent Accounting Pronouncements

In December 2019, FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes, which amends existing guidance related to the accounting for income taxes. This ASU is intended to simplify the accounting for income taxes by removing certain exceptions to the general principles of accounting for income taxes and to improve the consistent application of GAAP for other areas of accounting for income taxes by clarifying and amending existing guidance. This ASU is effective for fiscal years beginning after December 15, 2020. The Company is currently evaluating the effects the adoption of this guidance will have on the financial statements and does not expect that the adoption of this ASU will be material to its financial statements.

Other recent accounting pronouncements issued by the FASB (including its Emerging Issues Task Force) and the SEC did not or are not believed by management to have a material impact on the Company’s present or future consolidated financial statements.

NOTE 3 – RESTATEMENT

The Company filed amended Form 10-K/A for the years ended December 31, 2023 and 2022, filed on December 3, 2024. The restatement adjustments for the year ended December 31, 2022 and 2023 had impact as of September 30, 2023 and for the three and nine months ended September 30, 2023.

A reconciliation from the amounts previously reported for the affected periods to the restated amounts in the restated consolidated financial statements is provided for the impacted financial statement line items below for the consolidated balance sheets as of September 30, 2023 and for the three and nine months ended September 30, 2023. The amounts labeled “Restatement” represent the effects of the restatement adjustments.

Adjustment 1 The Company recorded holdback receivables of $ 1,043,900 as of December 31, 2022. The amount was deemed uncollectible, and an adjustment was made to write-off the balance as of December 31, 2022. The balance was reversed in 2023. The adjustment was credit bad debt expense and debit beginning retained earnings as of September 30, 2023.
Adjustment 2 The Company wrote-off inventories of $ 2,633,897 as of December 31, 2022. The adjustment was made to cost of revenue. The balance was reversed in 2023. The adjustment was credit cost of revenue and debit beginning retained earnings as of September 30, 2023.
Adjustment 3 The Company wrote off inventory balance of $ 312,740 as of December 31, 2022 due to lower-cost or market adjustment. The adjustment was made to cost of revenue. The balance was reversed in 2023. The adjustment was credit cost of revenue and debit beginning retained earnings as of September 30, 2023.

10

Adjustment 4 The Company recorded payroll liability as of December 31, 2022 in the amount of $ 706,902 . The adjustment was made to payroll and payroll taxes. The balance was reversed in 2023. The adjustment was credit payroll and payroll tax expense and debit beginning retained earnings as of September 30, 2023.
Adjustment 5 The Company recorded additional advertising and marketing liabilities as of December 31, 2022 in the amount of $ 4,874,232 . The adjustment was made to advertising and marketing expenses of $ 4,874,232 . The balance was reversed in 2023. The adjustment was credit advertising and marketing expense and debit beginning retained earnings as of September 30, 2023.
Adjustment 6 The Company netted service revenue with related marketing expenses for the nine months ended September 30, 2023 in the amount of $ 4,058,818 and for the three months ended September 30, 2023 in the amount of $ 1,261,814 .
Adjustment 7 The Company classified Vybe subsidiary’s profit and loss for the year ended December 31, 2023 as net loss from discontinued operations.
Adjustment 8 The Company recorded shares issued for services in the amount of $ 693,311 for the year ended December 31, 2022. The adjustment was made to compensation expense. The balance was reversed in 2023.
Adjustment 9 The Company recorded gain from deconsolidation of Vybe of $ 241,365 and loss on debt settlement between Vybe and Limitless X of $ 142,551 as additional paid in contribution due to related party transactions which netted to $ 98,814 .
Adjustment 10 The Company wrote-off accounts receivables deemed uncollectable as of December 31, 2022 in the amount of $ 478,108 . The amount was reversed in 2023.
Adjustment 11 The Company wrote-off inventories of $ 2,633,897 as of December 31, 2022. The adjustment was made to cost of revenue. The amount related to Vybe was reversed in the amount of $ 855,276 for the year ended December 31, 2023.
Adjustment 12 The Company adjusted intercompany gain on deconsolidation in the amount of $ 197,268 . The credit was to additional paid in capital and debit to bad debt expense.
Adjustment 13 The Company reclassified transaction fees, merchant fees, royalty fees to cost of revenue for the three and nine months ended September 30, 2024.
Adjustment 14 The Company wrote-off holdback receivables as of September 30, 2023 and June 30, 2023 brining to none as of September 30, 2023 and June 30, 2023.

The changes in our consolidated financial statements are summarized below.

11

Limitless X Holdings, Inc.

Consolidated Balance Sheets

(Previously
September 30, 2023 Reported) Restatement (As Restated)
ASSETS
Current Assets:
Cash $ 85,529 $ - $ 85,529
Accounts receivables, net 225,484 - 225,484
Holdback receivables, net 2,350,060 ( 2,350,060 ) -
Inventories 2,391,451 ( 2,091,361 ) 300,090
Due to related parties 2,514 - 2,514
Total current assets 5,055,038 ( 4,441,421 ) 613,617
Non-Current Assets:
Property and equipment, net 30,526 - 30,526
Other assets 57,182 - 57,182
Total non-current assets 87,708 - 87,708
Total assets $ 5,142,746 $ ( 4,441,421 ) $ 701,325
LIABILITIES AND STOCKHOLDERS’ DEFICIT
Current Liabilities:
Accounts payable and accrued expenses $ 7,836,967 5,581,134 13,418,101
Royalty payable 1,512,552 - 1,512,552
Refunds and chargeback payable 416,313 - 416,313
Income 17,056 - 17,056
Note payable 35,000 - 35,000
Convertible notes payable 9,675,000 - 9,675,000
Notes payable to shareholder 5,950,845 - 5,950,845
Notes payable to related parties 80,000 - 80,000
Total current liabilities 25,523,733 5,581,134 31,104,867
Total liabilities 25,523,733 5,581,134 31,104,867
Commitments and contingencies - - -
Stockholders’ deficit
Preferred Stock A - $ 0.0001 par value; 30,000,000 authorized shares; 500,000 shares issued and outstanding 50 - 50
Common Stock- $ 0.0001 par value; 300,000,000 authorized shares; 3,977,497 shares and 3,929,834 shares issued and outstanding, respectively 399 - 399
Additional paid-in-capital 3,107,177 1,685,891 4,793,068
Retained earnings ( 23,488,613 ) ( 11,708,446 ) ( 35,197,059 )
Total stockholders’ deficit ( 20,380,987 ) ( 10,022,555 ) ( 30,403,542 )
Total liabilities and stockholders’ deficit $ 5,142,746 $ ( 4,441,421 ) $ 701,325

12

Limitless X Holdings, Inc.

Consolidated Statements of Operations

Three Months Ended September 30, 2023

(Previously
Three Months Ended September 30, 2023
(Previously
Reported) Restatement (As Restated)
Net Revenue
Product sales 1,005,924 41,347 1,047,271
Service revenue 1,261,814 ( 1,261,814 ) -
Rentals - - -
Total net revenue 2,267,738 ( 1,220,467 ) 1,047,271
Cost of Revenue
Cost of revenue 644,365 25,174 669,539
Total cost of sales 644,365 25,174 669,539
Gross profit 1,623,373 ( 1,245,641 ) 377,732
Operating expenses:
General and administrative ( 1,129 ) 33,012 31,883
Advertising and marketing 1,873,612 ( 1,261,813 ) 611,799
Transaction fees 75,050 ( 75,050 ) -
Merchant fees 41,370 ( 41,370 ) -
Royalty fees 18,324 ( 18,324 ) -
Professional fees 91,642 ( 549 ) 91,093
Payroll and payroll taxes 859,512 ( 1 ) 859,511
Rent 37,609 - 37,609
Total operating expenses 2,995,990 ( 1,364,095 ) 1,631,895
Loss from operations ( 1,372,617 ) 118,454 ( 1,254,163 )
Other income (expense)
Interest expense ( 275,856 ) - ( 275,856 )
Other expense ( 132,000 ) - ( 132,000 )
Total other income (expense), net ( 407,856 ) - ( 407,856 )
Net loss from continuing operations ( 1,780,473 ) 118,454 ( 1,662,019 )
Loss from discontinued operations - ( 43,201 ) ( 43,201 )
Loss before income tax provision ( 1,780,473 ) 75,253 ( 1,705,220 )
Income tax provision ( 48 ) - ( 48 )
Net loss $ ( 1,780,425 ) $ 75,253 $ ( 1,705,172 )
Earnings (Loss) Per Share:
Net loss per common share - basic and diluted - continued $ ( 0.45 ) $ 0.02 $ ( 0.42 )
Net loss per common share - basic and diluted - discontinued $ - $ ( 0.01 ) $ ( 0.01 )
Total $ ( 0.45 ) $ 0.01 $ ( 0.43 )
Weighted average number of common shares 3,977,497 3,977,497 3,977,497

13

Limitless X Holdings, Inc.

Consolidated Statements of Operations

Nine Months Ended September 30, 2023

Reported) Restatement (As Restated)
Nine Months Ended September 30, 2023
(Previously
Reported) Restatement (As Restated)
Net Revenue
Product sales 13,852,451 41,347 13,893,798
Service revenue 4,058,818 ( 4,058,818 ) -
Rentals 15,000 - 15,000
Total net revenue 17,926,269 ( 4,017,471 ) 13,908,798
Cost of Revenue
Cost of revenue 3,717,216 3,462,214 7,179,430
Total cost of sales 3,717,216 3,462,214 7,179,430
Gross profit 14,209,053 ( 7,479,685 ) 6,729,368
Operating expenses:
General and administrative 1,051,630 ( 9,194 ) 1,042,436
Advertising and marketing 18,525,288 ( 4,058,818 ) 14,466,470
Stock compensation for services 141,020 - 141,020
Transaction fees 1,159,896 ( 1,159,896 ) -
Merchant fees 1,098,648 ( 1,098,648 ) -
Royalty fees 398,149 ( 398,149 ) -
Professional fees 1,211,759 ( 548 ) 1,211,211
Payroll and payroll taxes 2,931,357 - 2,931,357
Rent 123,401 - 123,401
Bad debt expense 232,374 110,165 342,539
Consulting fees, related party 10,000 - 10,000
Total operating expenses 26,883,522 ( 6,615,088 ) 20,268,434
Loss from operations ( 12,674,469 ) ( 864,597 ) ( 13,539,066 )
Other income (expense)
Interest expense ( 731,616 ) - ( 731,616 )
Other expense ( 162,000 ) - ( 162,000 )
Loss on debt settlement ( 142,551 ) 142,551 -
Total other income (expense), net ( 1,036,167 ) 142,551 ( 893,616 )
Net loss from continuing operations ( 13,710,636 ) ( 722,046 ) ( 14,432,682 )
Loss from discontinued operations - ( 1,854 ) ( 1,854 )
Loss before income tax provision ( 13,710,636 ) ( 723,900 ) ( 14,434,536 )
Income tax provision - - -
Net loss before gain or loss on deconsolidation of subsidiary ( 13,710,636 ) ( 723,900 ) ( 14,434,536 )
Gain on deconsolidation of subsidiary 241,365 ( 241,365 ) -
Net loss $ ( 13,469,271 ) $ ( 965,265 ) $ ( 14,434,536 )
Earnings (Loss) Per Share:
Net loss per common share - basic and diluted - continued $ ( 3.47 ) $ ( 0.18 ) $ ( 3.65 )
Net loss per common share - basic and diluted - discontinued $ - $ ( 0.00 ) $ ( 0.00 )
Total $ ( 3.47 ) $ ( 0.18 ) $ ( 3.65 )
Weighted average number of common shares 3,950,911 3,950,911 3,950,911

14

Limitless X Holdings, Inc.

Consolidated Statements of Cash Flows

Nine Months Ended September 30, 2023

(Previously
Nine Months Ended September 30, 2023
(Previously
Reported) Restatement (As Restated)
Cash flows from operating activities:
Net loss from continuing operations $ ( 13,469,271 ) $ ( 963,411 ) $ ( 14,432,682 )
Income (loss) from discontinued operations - ( 1,854 ) ( 1,854 )
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation 3,334 - 3,334
Common stock issued for professional services 141,020 ( 141,020 ) -
Loss on settlement of debt 142,551 ( 142,551 ) -
Gain on deconsolidation of subsidiary ( 241,365 ) 241,365 -
Changes in assets and liabilities:
Accounts receivables, net 192,121 - 192,121
Holdback receivables ( 1,306,069 ) 1,306,069 -
Inventories 868,324 ( 259,105 ) 609,219
Due from related party ( 2,514 ) 2,514 -
Other assets 21,783 - 21,783
Accounts payable and accrued expenses 5,463,942 ( 50,263 ) 5,413,679
Refunds and chargeback payable 84,095 - 84,095
Royalty payable 398,149 - 398,149
Net cash used in operating activities from continuing operations ( 7,703,900 ) ( 8,256 ) ( 7,712,156 )
Net cash provided by operating activities from discontinued operations - 8,256 8,256
Net cash used in operating activities ( 7,703,900 ) - ( 7,703,900 )
Cash flows from investing activities:
Purchases of equipment ( 1,604 ) - ( 1,604 )
Net cash used in financing activities ( 1,604 ) - ( 1,604 )
Cash flows from financing activities:
Proceeds from convertible debt 500,000 - 500,000
Proceeds from borrowings from stockholder 1,488,817 - 1,488,817
Net cash provided by financing activities 1,988,817 - 1,988,817
Net increase(decrease) in cash ( 5,716,687 ) - ( 5,716,687 )
Deconsolidation - cash ( 41,107 ) 41,107 -
Cash – beginning of period 5,843,323 ( 41,107 ) 5,802,216
Cash – end of period $ 85,529 $ - $ 85,529

15

NOTE 4 – PROPERTY AND EQUIPMENT

Property and equipment consisted of the following:

September 30, December 31,
2024 2023
Machinery and equipment $ 39,068 $ 39,068
Total 39,068 39,068
Less: accumulated depreciation ( 11,972 ) ( 9,658 )
Total equipment, net $ 27,096 $ 29,410

Depreciation expense for the three months ended September 30, 2024 and 2023 was $ 1,116 and $ 1,117 , respectively, and $ 2,312 and $ 3,334 for the nine months ended September 30, 2024 and 2023, respectively.

NOTE 5 – ROYALTY PAYABLES

Limitless Performance Inc. (“LPI”), SMILZ INC. (“Smiles”), DIVATRIM INC. (“Divatrim”), and AMAROSE INC. (“Amarose,” and collectively with LPI, Smiles, and Divatrim, the “Licensors”) are all companies at least 50% owned by a shareholder of the Company. On December 1, 2021, the Company entered into manufacturing and distributorship license agreements (each, a “License Agreement”) with each of the Licensors to distribute each of the Licensors’ respective products and for payments to such Licensor for its product designs and distribution rights. Pursuant to the License Agreements, and each of them, the Company agreed to pay to such Licensors royalty payments equal to 4.00 % of gross sales, excluding returns, chargebacks, and other such allowances.

On October 1, 2023, the Company terminated each of the License Agreements; however, the Company maintained its license for NZT-48 with LPI.

The Company was required to start paying all earned royalties to each of the Licensors beginning on June 15, 2022. As of October 1, 2023, the royalty payable was $ 1,557,432 and due to termination of license, all inventories were provided back to the Licensors on the same date of termination. Inventories that were to be provided back to the Licensors was $ 2,363,151 on October 1, 2023. The net difference resulted in accounts receivables from Licensors in the amount of $ 805,719 . As this net amount of $ 805,719 was to the Licensors of which these companies are controlled and all owned by the shareholder of the Company, this amount of net receivables was classified as an offset to note payable to the shareholder as of December 31, 2023.

NOTE 6 – NOTE PAYABLE

On March 1, 2021, an individual loaned Prime Time Live, Inc. $ 35,000 in exchange for an unsecured promissory note, with interest at a rate of 10 % per annum, and a maturity date of March 1, 2022, which was then extended to May 31, 2023 . Interest is due and payable on the first day of each month. As of September 30, 2024 and December 31, 2023, the balance was $ 35,000 .

NOTE 7 – NOTES PAYABLE TO SHAREHOLDER

Notes payable to shareholders consisted of the following:

September 30, December 31,
2024 2023
December 6, 2021 ($ 50,000 ) $ 50,000 $ 50,000
February 11, 2022 ($ 150,000 ) 150,000 150,000
May 8, 2022 ($ 550,000 ) 550,000 550,000
May 16, 2022 ($ 1,100,000 ) 1,100,000 1,100,000
May 18, 2022 ($ 450,000 ) 450,000 450,000
June 1, 2022 ($ 500,000 ) 500,000 500,000
June 30, 2022 ($ 922,028 ) 922,028 922,028
August 25, 2022 ($ 290,000 ) 290,000 290,000
November 15, 2022 ($ 450,000 ) 450,000 450,000
May 16, 2023 ($ 150,000 ) 150,000 150,000
May 18, 2023 ($ 50,000 ) 50,000 50,000
June 5, 2023 ($ 150,000 ) 150,000 150,000
June 20, 2023 ($ 50,000 ) – Funding Commitment 50,000 50,000
July 13, 2023 ($ 50,000 ) – Funding Commitment 50,000 50,000
August 1, 2023 ($ 190,000 ) – Funding Commitment 190,000 190,000
August 7, 2023 ($ 50,000 ) – Funding Commitment 42,432 50,000
Total notes payable to stockholder (current) $ 5,144,460 $ 5,152,028

December 6, 2021 – $50,000

On December 6, 2021, the Company entered into a Loan Authorization and Agreement for a loan of $ 50,000 from a shareholder, the proceeds of which were used to be used for working capital purposes. As September 30, 2024 and December 31, 2023, the principal balance was $ 50,000 and $ 50,000 , respectively. Beginning on June 1, 2022, the loan required a payment of $ 4,303 per month, which included principal and interest with an interest rate of 6 % per annum. The total balance of principal and interest of $ 51,640 was due on May 1, 2023.

16

February 11, 2022 – $150,000

On February 11, 2022, the Company entered into a Loan Authorization and Agreement for a loan of $ 150,000 from a shareholder, the proceeds of which were to be used for working capital purposes. As of September 30, 2024 and December 31, 2023, the principal balance was $ 150,000 and $ 150,000 , respectively. Beginning on June 1, 2022, the loan required a payment of $ 12,910 per month, which included principal and interest with an interest rate of 6 % per annum. The total balance of principal and interest of $ 154,920 was due on May 1, 2023.

May 8, 2022 – $550,000

On May 8, 2022, the Company entered into a Loan Authorization and Agreement for a loan of $ 550,000 from a shareholder, the proceeds of which were to be used for working capital purposes. As of September 30, 2024 and December 31, 2023, the principal balance was $ 550,000 and $ 550,000 , respectively. Beginning on June 1, 2022, the loan required a payment of $ 47,337 per month, which included principal and interest with an interest rate of 6 % per annum. The total balance of principal and interest of $ 568,038 was due on May 1, 2023.

May 16, 2022 – $1,100,000

On May 16, 2022, the Company entered into a Loan Authorization and Agreement for a loan of $ 1,100,000 from a shareholder, the proceeds of which were to be used for working capital purposes. As of September 30, 2024 and December 31, 2023, the principal balance was $ 1,100,000 and $ 1,100,000 , respectively. Interest began accruing at the rate of 8.5 % per annum on June 17, 2022 and was due on May 16, 2023.

May 18, 2022 – $450,000

On May 18, 2022, the Company entered into a Loan Authorization and Agreement for a loan of $ 450,000 from a shareholder, the proceeds of which were to be used for working capital purposes. As of September 30, 2024 and December 31, 2023, the principal balance was $ 450,000 and $ 450,000 , respectively. Interest began accruing at the rate of 8.5 % per annum on June 19, 2022 and was due on May 18, 2023.

June 1, 2022 – $500,000

On June 1, 2022, the Company entered into a Loan Authorization and Agreement for a loan of $ 500,000 from a shareholder, the proceeds of which were to be used for working capital purposes. As of September 30, 2024 and December 31, 2023, the principal balance was $ 500,000 and $ 500,000 , respectively. Beginning on August 1, 2022, the loan required a payment of $ 43,494 per month, which included principal and interest with an interest rate of 8 % per annum. The total balance of principal and interest of $ 521,931 was due on July 1, 2023.

June 30, 2022 – $922,028

On September 30, 2022, the Company entered into a Loan Authorization and Agreement for a loan of $ 922,028 from a shareholder, the proceeds of which were to be used for working capital purposes. As of September 30, 2024 and December 31, 2023, the principal balance was $ 922,028 and $ 922,028 , respectively. Beginning on August 1, 2022, the loan required a payment of $ 80,206 per month, which included principal and interest with an interest rate of 8 % per annum. The total balance of principal and interest of $ 962,469 was due on August 1, 2023.

August 25, 2022 – $290,000

On August 25, 2022, the Company entered into a Loan Authorization Agreement for a loan of $ 290,000 from a shareholder, the proceeds of which were to be used for working capital purposes. The loan has an interest rate of 10 % per annum and is due on demand. As of September 30, 2024 and December 31, 2023, the principal balance was $ 290,000 and $ 290,000 , respectively.

November 15, 2022 – $450,000

On November 15, 2022, the Company entered into a Loan Authorization and Agreement for a loan of $ 450,000 from a shareholder, the proceeds of which were to be used for working capital purposes. The loan has an interest rate of 10 % per annum and is due on demand. As of September 30, 2024 and December 31, 2023, the principal balance was $ 450,000 and $ 450,000 , respectively.

17

May 16, 2023 – $150,000

On May 16, 2023, the Company entered into a Loan Authorization and Agreement for a loan of $ 150,000 from a shareholder, the proceeds of which were to be used for working capital purposes. The loan has an interest rate of 10 % per annum and is due on demand. As of September 30, 2024 and December 31, 2023, the principal balance was $ 150,000 .

May 18, 2023 – $50,000

On May 18, 2023, the Company entered into a Loan Authorization and Agreement for a loan of $ 50,000 from a shareholder, the proceeds of which were to be used for working capital purposes. The loan has an interest rate of 10 % per annum and is due on demand. As of September 30, 2024 and December 31, 2023, the principal balance was $ 50,000 .

June 5, 2023 – $150,000

On June 5, 2023, the Company entered into a Loan Authorization and Agreement for a loan of $ 150,000 from a shareholder, the proceeds of which were to be used for working capital purposes. The loan has an interest rate of 10 % per annum and is due on demand. As of September 30, 2024 and December 31, 2023, the principal balance was $ 150,000 .

Funding Commitment Agreement

On June 3, 2023, the Company entered into a Funding Commitment Agreement (the “Funding Commitment”) with its Chief Executive Officer and Chairman of the Board of Directors, Jaspreet Mathur, wherein Mr. Mathur committed to provide up to $ 1,000,000 of working capital to the Company over the next three months. Mr. Mathur agreed to the Funding Commitment in exchange for a one year convertible promissory note for each drawdown amount advanced to the Company with an annual interest rate of 10 % and a balloon payment of principal and interest due at maturity, unless Mr. Mathur elects to convert the outstanding principal and interest into Class B Preferred Stock of the Company at the conversion price of $ 1.50 per share; provided, however, Mr. Mathur may only covert each note within the term of the Funding Commitment, in the event of the occurrence of the earlier of a public offering of securities of the Company pursuant to a registration statement filed with the SEC and declared effective pursuant to the Securities Act of 1933, upon completion of which the Company has a class of stock registered under the Securities Exchange Act of 1934 and that stock is listed on a national stock exchange, or a liquidation, merger, acquisition, sale of voting control or sale of substantially all of the assets of the Company in which the shareholders of the Company do not own a majority of the outstanding shares of the surviving corporation. For the avoidance of doubt, a national stock exchange includes Nasdaq, NYSE, and NYSE American, but excludes any over-the-counter quotation systems or trading platforms. The balance of the Funding Commitment are as follows:

September 30, December 31,
2024 2023
June 20, 2023 ($ 50,000 ) $ 50,000 $ 50,000
July 13, 2023 ($ 50,000 ) 50,000 50,000
August 1, 2023 ($ 190,000 ) 190,000 190,000
August 7, 2023 ($ 50,000 original) 42,432 50,000
Total notes payable to related parties (current) $ 332,432 $ 340,000

As of September 30, 2024 and December 31, 2023, the balance of the Funding Commitment was $ 332,432 and $ 340,000 , respectively.

18

NOTE 8 – NOTES PAYABLE TO RELATED PARTIES

Notes payable to related parties consisted of the following:

September 30, December 31,
2024 2023
May 10, 2022 ($ 12,500 ) $ 12,500 $ 12,500
May 10, 2022 ($ 12,500 ) 12,500 12,500
May 10, 2022 ($ 20,000 ) 20,000 20,000
May 31, 2022 ($ 5,000 ) 5,000 5,000
May 31, 2022 ($ 15,000 ) 15,000 15,000
June 9, 2022 ($ 15,000 ) 15,000 15,000
March 12. 2024 ($ 20,000 ) 20,000 -
March 15, 2024 ($ 419,428 ) 189,376 -
March 27, 2024 ($ 100,000 ) 100,000 -
June 30, 2024 ($ 44,168 ) 44,168 -
Total notes payable to related parties (current) $ 433,544 $ 80,000

May 10, 2022 - $12,500

On May 10, 2022, a related party of the Company loaned Prime Time Live, Inc. $ 12,500 in exchange for a promissory note that includes interest at the rate of 10 % per annum on the unpaid principal balance, with all unpaid principal and interest due on or before May 10, 2023 . Interest began accruing on May 10, 2022. As of September 30, 2024 and December 31, 2023, the principal balance was $ 12,500 and $ 12,500 , respectively.

May 10, 2022 - $12,500

On May 10, 2022, a related party of the Company loaned Prime Time Live, Inc. $ 12,500 in exchange for a promissory note that includes interest at the rate of 10 % per annum on the unpaid principal balance with all unpaid principal and interest due on or before May 10, 2023 . Interest began accruing on May 10, 2022. As of September 30, 2024 and December 31, 2023, the principal balance was $ 12,500 and $ 12,500 , respectively.

May 10, 2022 - $20,000

On May 10, 2022, a related party of the Company loaned Prime Time Live, Inc. $ 20,000 in exchange for a promissory note that included interest at the rate of 10 % per annum on the unpaid principal balance with all unpaid principal and interest due on or before May 10, 2023 . Interest began accruing on May 10, 2022. As of September 30, 2024 and December 31, 2023, the principal balance was $ 20,000 and $ 20,000 , respectively.

May 31, 2022 - $5,000

On May 31, 2022, a related party of the Company loaned Prime Time Live, Inc. $ 5,000 in exchange for a promissory note that included interest at the rate of 10 % per annum on the unpaid principal balance with all unpaid principal and interest due on or before May 31, 2023 . Interest began accruing on May 31, 2022. As of September 30, 2024 and December 31, 2023, the principal balance was $ 5,000 and $ 5,000 , respectively.

May 31, 2022 - $15,000

On May 31, 2022, a related party of the Company loaned Prime Time Live, Inc. $ 15,000 in exchange for a promissory note that included interest at the rate of 10 % per annum on the unpaid principal balance with all unpaid principal and interest due on or before May 31, 2023 . Interest began accruing on May 31, 2022. As of September 30, 2024 and December 31, 2023, the principal balance was $ 15,000 and $ 15,000 , respectively.

June 9, 2022 - $15,000

On May 10, 2022, a related party of the Company loaned Prime Time Live, Inc. $ 15,000 in exchange for a promissory note that included interest at the rate of 10 % per annum on the unpaid principal balance with all unpaid principal and interest due on or before May 10, 2023 . Interest began accruing on May 10, 2022. As of September 30, 2024 and December 31, 2023, the principal balance was $ 15,000 and $ 15,000 , respectively.

19

March 12, 2024 - $20,000

On March 12, 2024, EM1 Capital, a company owned by the shareholder of the company, a related party, provided $ 20,000 as a loan that includes interest at the rate of 10 % per annum on the unpaid principal balance, with all unpaid principal and interest due on demand.

March 15, 2024 - $419,428

On March 12, 2024, Emblaze One, a company owned by the shareholder of the company, a related party, provided $ 419,428 as a loan that includes interest at the rate of 10 % per annum on the unpaid principal balance, with all unpaid principal and interest due on demand. The balance was $ 189,376 as of September 30, 2024.

March 27, 2024 - $100,000

On March 12, 2024, EM1 Capital, a company owned by the shareholder of the company, a related party, provided $ 100,000 as a loan that includes interest at the rate of 10 % per annum on the unpaid principal balance, with all unpaid principal and interest due on demand.

June 30, 2024 - $44,168

On September 30, 2024, EM1 Capital, a company owned by the shareholder of the company, a related party, provided $ 44,168 as a loan that includes interest at the rate of 10 % per annum on the unpaid principal balance, with all unpaid principal and interest due on demand.

NOTE 9 – LOAN PAYABLE

The Company entered into a loan payable agreement in July 2024 in the amount of $ 360,000 with a lender. The loan has interest rate of 15.51 % per annum. The loan is an fully amortizable loan with maturity of 18 months. The loan is secured by the Company’s merchant account receivables.

NOTE 10 – STOCKHOLDERS’ DEFICIT

Common Stock

As of September 30, 2024 and December 31, 2023, the Company has 300,000,000 authorized shares of common stock par value $ 0.0001 per share. As of September 30, 2024 and December 31, 2023, there was a total of 7,179,961 and 3,977,497 shares issued and outstanding, respectively.

Preferred Stock

As of September 30, 2024 and December 31, 2023, the Company has authorized 30,000,000 shares of preferred stock, 500,000 shares of which were designated as Class A Convertible Preferred Stock (“Class A Preferred Stock”). and 11,000,000 shares of which were designated as Class B Convertible Preferred Stock.

Class A Convertible Stock

As of September 30, 2024 and December 31, 2023, there were a total of 500,000 shares of Class A Preferred Stock issued and outstanding. The Class A Preferred Stock, when voting as a single class, has the votes of at least 60% of the voting power of the Company. Further, the holder of the Class A Preferred Stock can convert one share of Class A Preferred Stock into two shares of the Company’s common stock, subject to adjustment. In addition, the holder of the Class A Preferred Stock is entitled to a liquidation preference of the Company senior to all other securities of the Company.

Class B Convertible Stock

On October 23, 2023, pursuant to certain Conversion Agreements, the Company issued an aggregate of 10,349,097 shares of Class B Preferred Stock and extinguished $ 9,675,000 of convertible debt including accumulated interest as of October 23, 2023 in the amount of $ 674,097 . The holders of the Class B Preferred Stock are entitled to a liquidation preference senior to common stock and junior to the Class A Preferred Stock at a liquidation price of $ 3.00 per share of Class B Preferred Stock. The Class B Preferred Stock also has conversion rights, whereby each share of Class B Preferred Stock is convertible into two shares of Common Stock in the discretion of the holder, subject to beneficial ownership limitations. The holders of the Class B Preferred Stock have no voting rights, unless otherwise provided for in its Certificate of Designation or by law.

On October 23, 2023, pursuant to certain Conversion Agreements, the Company issued an aggregate of 10,349,097 shares of Class B Preferred Stock and extinguished $ 9,675,000 of convertible debt including accumulated interest as of October 23, 2023 in the amount of $ 674,097 . The conversion resulted in recording of loss in settlement of debt of $ 6,624,457 based on the market price of common stock at the date of conversion.

The Class B Preferred Stock has been classified outside of permanent equity and liabilities since it embodies a conditional obligation that the Company may settle by issuing a variable number of equity shares and the monetary value of the obligation is based on a fixed monetary amount known at inception. The Company has recorded $ 16,972,519 , which represents 10,349,097 Series B Preferred Stock at $ 1.64 per share, issued and outstanding as of December 31, 2023, outside of permanent equity and liabilities.

In September 2024, approximately 9,817,741 Class B Convertible Stock was converted into common stock in accordance with the terms of the agreement. As a result, the Company recorded 311,100 common shares which was classified as common stock issuable as of September 30, 2024 as these shares were issued in October 2024. The conversion to common stock resulted in reduction of Clas B Preferred Stock amount of $ 15,230,601 and recorded increase in common stock issuable amount of $ 15,230,601 as of September 30, 2024. As of September 30, 2024, the Company had 531,356 Class B Convertible Stock.

20

NOTE 11 – EQUITY BASED PAYMENTS

The Company accounts for equity-based payment accruals under authoritative guidance as set forth in the Topics of the ASC. The guidance requires all equity-based payments to employees and non-employees, including grants of employee and non-employee stock options and warrants, to be recognized in the consolidated financial statements based at their fair values.

Stock Incentive Plans

Effective January 15, 2020, the Company adopted its 2020 Stock Option and Award Plan (the “2020 Stock Incentive Plan”). A total of 2,222 shares of the Company’s common stock were reserved for the 2020 Stock Incentive Plan. As of September 30, 2024, there were no grants made under the 2020 Stock Incentive Plan. On May 4, 2023, the Company terminated the 2020 Stock Incentive Plan.

Effective August 9, 2022, the Company adopted its 2022 Incentive and Non-statutory Stock Option Plan (the “2022 Stock Option Plan”). Under the 2022 Stock Option Plan, the Board of Directors may grant options to purchase common stock to officers, employees, and other persons who provide services to the Company. A total of 833,333 shares of the Company’s common stock is reserved for the 2022 Stock Option Plan. As of September 30, 2024, there have been no options to purchase shares of common stock granted under the 2022 Stock Option Plan.

Effective August 9, 2022, the Company adopted its 2022 Restricted Stock Plan (the “2022 Restricted Stock Plan”). Under the 2022 Restricted Stock Plan, the Board of Directors may grant restricted stock to officers, directors, and key employees. A total of 833,333 shares of common stock is reserved for the 2022 Restricted Stock Plan. As of September 30, 2024, there have been no shares of common stock granted under the 2022 Restricted Stock Plan.

NOTE 12 – RELATED PARTY TRANSACTIONS

The Company had the following related party transactions:

Royalty Payables – Limitless Performance Inc. (“LPI”), SMILZ INC. (“Smiles”), DIVATRIM INC. (“Divatrim”), and AMAROSE INC. (“Amarose,” and collectively with LPI, Smiles, and Divatrim, the “Licensors”) are all companies at least 50% owned by a shareholder of the Company. On December 1, 2021, the Company entered into manufacturing and distributorship license agreements (each, a “License Agreement”) with each of the Licensors to distribute each of the Licensors’ respective products and for payments to such Licensor for its product designs and distribution rights. Pursuant to the License Agreements, and each of them, the Company agreed to pay to such Licensors royalty payments equal to 4.00 % of gross sales, excluding returns, chargebacks, and other such allowances. On October 1, 2023, the Company terminated each of the License Agreements; however, the Company maintained its license for NZT-48 with LPI. As of September 30, 2024 and December 31, 2023, the royalty payable was $ 154,180 and $ NIL , respectively.

Notes Payable to Shareholder – The Company had various notes payable with its shareholder who is the Chief Executive Officer of the Company. As of September 30, 2024 and December 31, 2023, the Company had $ 5,144,460 outstanding. Refer to Note 7.
Notes Payable to Related Parties – The Company entered into various notes payable with shareholders of the Company. As of September 30, 2024 and December 31, 2023, the Company had $ 433,544 and $ 80,000 outstanding, respectively. Refer to Note 8.
Consulting Fees – During the three and nine months ended September 30, 2024, the Company incurred consulting fees in the amount of $ 0 to an officer and an officer of one of its affiliates. During the three and nine months ended September 30, 2023, the Company incurred consulting fees in the amount of $ 7,000 and $ 14,000 to an officer and an officer of one of its affiliates.

NOTE 13 – COMMITMENTS AND CONTINGENCIES

Contingencies

From time to time, the Company may be involved in certain legal actions and claims arising in the normal course of business. Management is of the opinion that such matters will be resolved without material effect on the Company’s financial condition or results of operations. The Company did not have any legal actions or claims that have a material effect on the results of operation or financial position of the Company.

NOTE 14 – SUBSEQUENT EVENTS

The Company evaluated all events or transactions that occurred after September 30, 2024. During this period, the Company did not have any material recognizable subsequent events required to be disclosed other than the following:

In September 2024, approximately 9,817,741 Class B Convertible Stock was converted into common stock in accordance with the terms of the agreement. As a result, the Company recorded 311,100 common shares which was classified as common stock issuable as of September 30, 2024. In October 2024, these shares were issued.

21

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Forward-Looking Statements and Associated Risks.

This Quarterly Report on Form 10-Q contains certain statements that are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. For this purpose, any statements contained in this Form 10-Q that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as “may,” “expect,” “believe,” “anticipate,” “estimate,” “continue” or comparable terminology are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties, and actual results may differ materially depending on a variety of factors, many of which are not within our control. These factors include but are not limited to economic conditions generally and in the industries in which we may participate; competition within our chosen industry, including competition from much larger competitors; and failure to successfully develop business relationships.

INTRODUCTION

On May 11, 2022, Bio Lab Naturals, Inc., a Delaware corporation (“Bio Lab”), entered into a Share Exchange Agreement (the “Share Exchange Agreement”) with Limitless X, Inc., a Nevada corporation (“LimitlessX”), and its 11 shareholders (the “LimitlessX Acquisition”). The parties completed and closed the LimitlessX Acquisition on May 20, 2022 by issuing an aggregate of 3,233,334 shares of common stock of Bio Lab to the LimitlessX shareholders (the “Acquisition Closing”). According to the terms of the Share Exchange Agreement, Bio Lab then issued an additional 300,000 shares of common stock to the LimitlessX shareholders pro rata to their interests in approximately nine months from the Acquisition Closing as part of the Limitless Acquisition. Concurrently with the LimitlessX Acquisition, Jaspreet Mathur, the founder and principal shareholder of LimitlessX, also purchased from Helion Holdings LLC, 500,000 shares of Bio Lab’s Class A Preferred Convertible Stock, which at all times have a number of votes equal to 60% of all of the issued and outstanding shares of common stock of Bio Lab.

For accounting purposes, the LimitlessX Acquisition was accounted for as a “reverse merger” with LimitlessX as the accounting acquiror (legal acquiree) and Bio Lab as the accounting acquiree (legal acquiror). And, consequently, the transaction was treated as a recapitalization of Bio Lab. Since LimitlessX was deemed to be the accounting acquiror in the LimitlessX Acquisition, the historical financial information for periods prior to the LimitlessX Acquisition reflect the financial information and activities solely of LimitlessX and not of Bio Lab. No step-up in basis or intangible assets or goodwill was recorded in this transaction.

On June 10, 2022, Bio Lab changed its name to Limitless X Holdings Inc. (“we,” “us,” or “our”).

22

RESULTS OF OPERATION

For the Three Months Ended September 30, 2024 Compared to the Three Months Ended September 30, 2023:

Three Months Ended September 30,
2024 2023 Changes
% of % of
Amount Sales Amount Sales Amount %
Revenue
Product sales $ 607,161 100.0 % $ 1,047,271 100.0 % $ (440,110 ) -42.0 %
Total revenue 607,161 100.0 % 1,047,271 100.0 % (440,110 ) -42.0 %
Cost of sales
Cost of sales 154,287 25.4 % 669,539 63.9 % (515,252 ) -77.0 %
Total cost of sales 154,287 25.4 % 669,539 69.9 % (515,252 ) -77.0 %
Gross profit 452,874 74.6 % 377,732 36.1 % 75,142 19.9 %
Operating expenses:
General and administrative 7,888 1.3 % 31,883 3.0 % (23,995 ) -75.3 %
Advertising and marketing 542,081 89.3 % 611,799 58.4 % (69,718 ) -11.4 %
Professional fees 46,732 7.7 % 91,093 8.7 % (44,361 ) -48.7 %
Payroll and payroll taxes 358,250 59.0 % 859,511 82.1 % (501,261 ) -58.3 %
Rent - 0.0 % 37,609 3.6 % (37,609 ) -100.0 %
Total operating expenses 954,951 157.3 % 1,631,895 155.8 % (676,944 ) -41.5 %
Income (loss) from operations (502,077 ) -82.7 % (1,254,163 ) -119.8 % 752,086 -60.0 %
Other income (expense)
Interest expense (194,063 ) -32.0 % (275,856 ) -26.3 % 81,793 -29.7 %
Other expense (15,000 ) -2.5 % (132,000 ) -21.7 % 117,000 N/A
Loss on debt settlement (15,445 ) -2.5 % - 0.0 % (15,445 ) N/A
Total other income (expense), net (224,508 ) -37.0 % (407,856 ) -38.9 % 183,348 -45.0 %
Net loss from continuing operations (726,585 ) -119.7 % (1,662,019 ) -158.7 % 935,434 -56.3 %
Loss from discontinued operations - 0.0 % (43,201 ) -4.1 % 43,201 -100.0 %
Income (loss) before income tax provision (726,585 ) -119.7 % (1,705,220 ) -162.8 % 978,635 -57.4 %
Income tax provision - 0.0 % (48 ) 0.0 % 48 -100.0 %
Net income (loss) $ (726,585 ) -119.7 % $ (1,705,172 ) -162.8 % $ 978,587 -57.4 %

23

Product Sales - Our product sales decreased by $0.4 million to $0.6 million for the three months ended September 30, 2024 as compared to 1.0 million for the three months ended September 30, 2023. In 2023, there was a shift in our marketing and selling strategies, including a change in performance marketers and platforms, which resulted in the decrease of product sales.

Cost of Sales - Our cost of sales decreased from $0.7 million, or 63.9% of sales, in the three months ended September 30, 2023 to $0.2 million, or 25.4% of sales, in the three months ended September 30, 2024. As operations decreased during the period, so did our costs for freight, inventory, and other supplies.

Gross Profit - Gross profit for the three months ended September 30, 2024 was $0.5 million compared to $0.4 million for the three months ended September 30, 2023. The decrease in gross profit of $0.1 million was primarily due to a shift in our marketing and selling strategies, including a change in performance marketers and platforms.

Operating Expenses - During the three months ended September 30, 2024, we recognized $1.0 million in operating expenses compared to $1.6 million for the three months ended September 30, 2023. The decrease of $0.6 million in operating expenses was primarily due to the decrease in our advertising, marketing, and payroll expenses, as well as a decrease in transaction fees, merchant fees, and royalty fees.

Our advertising and marketing expenses decreased by $0.1 million due to a shift in marketing strategies from relying on performance marketers and celebrity endorsements.
The decrease in payroll due to reduction in headcounts of $0.5 million.
The decrease in transaction fees and merchant fees are directly related to the decreased number of transactions during the nine months ended September 30, 2024 compared to the same period prior year.

Other Income or Expense - During the three months ended September 30, 2024, we had interest expense of $0.2 million compared to $0.3 million. The decrease in interest expense was due to conversion of convertible debt to Preferred B Shares.

24

For the Nine Months Ended September 30, 2024 Compared to the nine Months Ended September 30, 2023:

Nine Months Ended September 30,
2024 2023 Changes
% of % of
Amount Sales Amount Sales Amount %
Revenue
Product sales $ 3,024,112 100.0 % $ 13,893,798 99.9 % $ (10,869,686 ) -78.2 %
Rentals - 0.0 % 15,000 0.1 % (15,000 ) -100.0 %
Total revenue 3,024,112 100.0 % 13,908,798 100.0 % (10,884,686 ) -78.3 %
Cost of sales
Cost of sales 797,565 26.4 % 7,179,430 51.6 % (6,381,865 ) -88.9 %
Total cost of sales 797,565 26.4 % 7,179,430 51.6 % (6,381,865 ) -88.9 %
Gross profit 2,226,547 73.6 % 6,729,368 48.4 % (4,502,821 ) -66.9 %
Operating expenses:
General and administrative 252,642 8.4 % 1,042,436 7.5 % (789,794 ) -75.8 %
Advertising and marketing 1,939,391 64.1 % 14,466,470 104.0 % (12,527,079 ) -86.6 %
Stock compensation for services - 0.0 % 141,020 1.0 % (141,020 ) -100.0 %
Professional fees 616,459 20.4 % 1,211,211 8.7 % (594,752 ) -49.1 %
Payroll and payroll taxes 1,345,835 44.5 % 2,931,357 21.1 % (1,585,522 ) -54.1 %
Rent 69,389 2.3 % 123,401 0.9 % (54,012 ) -43.8 %
Bad debt - 0.0 % 342,539 2.5 % (342,539 ) -100.0 %
Consulting fees, related party - 0.0 % 10,000 0.1 % (10,000 ) -100.0 %
Total operating expenses 4,223,716 139.7 % 20,268,434 145.7 % (16,044,718 ) -79.2 %
Income (loss) from operations (1,997,169 ) -66.0 % (13,539,066 ) -97.3 % 11,541,897 -85.2 %
Other income (expense)
Interest expense (420,868 ) -13.9 % (731,616 ) -5.3 % 310,748 -42.5 %
Other income 7,902 0.3 % - 0.0 % 7,902 n/a
Other expense (7,825 ) -0.3 % (162,000 ) -1.2 % 154,175 -95.2 %
Loss on debt settlement (33,112 ) -1.1 % - 0.0 % (33,112 ) n/a
Total other income (expense), net (453,903 ) -15.0 % (893,616 ) -6.4 % 439,713 -49.2 %
Net loss from continuing operations (2,451,072 ) -81.1 % (14,432,682 ) -103.8 % 11,981,610 -83.0 %
Loss from discontinued operations - 0.0 % (1,854 ) 0.0 % 1,854 -100.0 %
Income (loss) before income tax provision (2,451,072 ) -81.1 % (14,434,536 ) -103.8 % 11,983,464 -83.0 %
Income tax provision 915 0.0 % - 0.0 % 915 n/a
Net income (loss) $ (2,451,987 ) -81.1 % $ (14,434,536 ) -103.8 % $ 11,982,549 -83.0 %

25

Product Sales - Our product sales decreased by $10.9 million to $3.0 million for the nine months ended September 30, 2024 as compared to $13.9 million for the nine months ended September 30, 2023. In 2023, there was a shift in our marketing and selling strategies, including a change in performance marketers and platforms, which resulted in the decrease of product sales.

Cost of Sales - Our cost of sales decreased from $7.2 million, or 51.6% of sales, in the nine months ended September 30, 2023 to $0.8 million, or 26.4% of sales, in the nine months ended September 30, 2024. As operations decreased during the period, so did our costs for freight, inventory, and other supplies.

Gross Profit - Gross profit for the nine months ended September 30, 2024 was $2.2 million compared to $6.7 million for the nine months ended September 30, 2023. The decrease in gross profit of $4.5 million was primarily due to a shift in our marketing and selling strategies, including a change in performance marketers and platforms.

Operating Expenses - During the nine months ended September 30, 2024, we recognized $4.2 million in operating expenses compared to $20.2 million for the nine months ended September 30, 2023. The decrease of $16.0 million in operating expenses was primarily due to the decrease in our advertising, marketing, and payroll expenses, as well as a decrease in transaction fees, merchant fees, and royalty fees.

Our advertising and marketing expenses decreased by 12.5 million due to a shift in marketing strategies from relying on performance marketers and celebrity endorsements.
The decrease in payroll due to reduction in headcounts of $1.6 million
The decrease in transaction fees and merchant fees are directly related to the decreased number of transactions during the nine months ended September 30, 2024 compared to the same period prior year.

Other Income or Expense - During the nine months ended September 30, 2024, we had interest expense of $0.4 million compared to $0.9 million. The decrease in interest expense was due to conversion of convertible debt to Preferred B Shares.

LIQUIDITY AND CAPITAL RESOURCES

Operating Activities

During the nine months ended September 30, 2024, net cash used in operating activities was $0.8 million. The cash used in operating activities was primarily due to net loss, timing of settlement of assets and liabilities, loss on settlement of debt, and was off-set by a gain in deconsolidation of a subsidiary.

Investing Activities

Net cash used in investing activities for the nine months ended September 30, 2024 and 2023 was $0 and $1,604 related to purchases of property and equipment.

Financing Activities

Net cash provided by financing activities for the nine months ended September 30, 2024 was $717,503. This amount was incurred by increased borrowings from investors and borrowings from a stockholder.

Off Balance Sheet Arrangements

None.

26

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information required under this item.

ITEM 4. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer evaluated the effectiveness of our disclosure controls and procedures pursuant to Rules 13a-15(e) and 15d-15(e) under the Exchange Act. In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints, and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.

Based on management’s evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as a result of the material weakness described below, as of September 30, 2024, our disclosure controls and procedures were not effective. Our disclosure controls were not designed at a reasonable assurance level and are ineffective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in SEC rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

The material weakness, which relates to internal control over financial reporting, that was identified is:

We did not have sufficient personnel in our accounting and financial reporting functions. As a result, we were not able to achieve adequate segregation of duties and were not able to provide for independent adequate reviewing of the financial statements. This control deficiency, which is pervasive in nature, results in a reasonable possibility that material misstatements of the financial statements will not be prevented or detected on a timely basis.

Management believes that the hiring of additional personnel who have the technical expertise and knowledge with the non-routine or technical issues we have encountered in the past will result in both proper recording of these transactions and a much more knowledgeable finance department as a whole. Due to the fact that our accounting staff consists of a Chief Financial Officer, a bookkeeper, and external accounting consultants, additional personnel will also ensure the proper segregation of duties and provide more checks and balances within the department. Additional personnel will also provide the cross training needed to support us if personnel turnover issues within the department occur. We believe this will eliminate or greatly decrease any control and procedure issues we may encounter in the future.

We will continue to monitor and evaluate the effectiveness of our disclosure controls and procedures and our internal controls over financial reporting on an ongoing basis and are committed to taking further action and implementing additional enhancements or improvements, as necessary and as funds allow.

27

PART II – OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

None.

ITEM 1A. RISK FACTORS

Our Annual Report on Form 10-K/A, filed with the SEC, on December 3, 2024, describes important risk factors that could cause our business, financial condition, results of operations, and growth prospects to differ materially from those indicated or suggested by forward-looking statements made in this Quarterly Report on Form 10-Q or presented elsewhere by management from time to time. There have been no material changes in the risk factors that appear in our Annual Report on Form 10-K. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial may also materially and adversely affect our business.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURE

Not Applicable.

ITEM 5. OTHER INFORMATION

Our directors and executive officers may from time to time enter into plans or other arrangements for the purchase or sale of our common stock that are intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) or may represent a non-Rule 10b5-1 trading arrangement under the Exchange Act. During the quarter ended September 30, 2024, no such plans or other arrangements were adopted or terminated.

ITEM 6. EXHIBITS

Exhibits. The following is a complete list of exhibits filed as part of this Form 10-Q. Exhibit numbers correspond to the numbers in the Exhibit Table of Item 601 of Regulation S-K.

3.1

Limitless X Holdings, Inc. Amended and Restated Certificate of Incorporation, as amended (incorporated by reference To Exhibit 3.1 in the Company’s Quarterly Report on Form 10-Q filed with the SEC on August 14, 2024).

3.2

Limitless X Holdings, Inc. Certificate of Amendment to the Certificate of Designation of Class B Convertible Preferred Stock (incorporated by references to Exhibit 3.1 in the Company’s Form8-K filed with the SEC on September 26, 2024).
10.1 Form of Settlement Agreement and Release of Claims between the Company and certain employees dated September 10, 2024 (incorporated by reference to Exhibit 10.1 in the Company’s Quarterly Report on Form 8-K filed with the SEC on September 16, 2024).
31.1 Certification of Principal Executive Officer Pursuant to Rule 13a-14(a) and 15d-14(a) Under the Securities Exchange Act of 1934
31.2 Certification of Chief Financial Officer Pursuant to Rule 13a-14(a) or 15d-14(a) of the Securities Exchange Act of 1934
32.1 Certification of Chief Executive Officer under Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
32.2 Certification of Chief Financial Officer under Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS Inline XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document.
101.SCH Inline XBRL Taxonomy Extension Schema Document
101.CAL Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE Inline XBRL Taxonomy Extension Presentation Linkbase Document
104 Cover Page Interactive Data File (formatted as an Inline XBRL document and included in Exhibit 101)

*Filed herewith

28

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

LIMITLESS X HOLDINGS INC.
(Registrant)
Dated: December 23, 2024 By: /s/ Jaspreet Mathur
Jaspreet Mathur
(Chief Executive Officer,
Principal Executive Officer)
Dated: December 23, 2024 By: /s/ Benjamin Chung
Benjamin Chung

(Chief Financial Officer,

Principal Financial Officer and Principal Accounting Officer)

29

TABLE OF CONTENTS
Part I Financial InformationItem 1. Financial StatementsNote 1 Organization and HistoryNote 2 Summary Of Significant Accounting PoliciesNote 3 RestatementNote 4 Property and EquipmentNote 5 Royalty PayablesNote 6 Note PayableNote 7 Notes Payable To ShareholderNote 8 Notes Payable To Related PartiesNote 9 Loan PayableNote 10 Stockholders DeficitNote 11 Equity Based PaymentsNote 12 Related Party TransactionsNote 13 Commitments and ContingenciesNote 14 Subsequent EventsItem 2. Management S Discussion and Analysis Of Financial Condition and Results Of OperationsItem 3. Quantitative and Qualitative Disclosures About Market RiskItem 4. Controls and ProceduresPart II Other InformationItem 1. Legal ProceedingsItem 1A. Risk FactorsItem 2. Unregistered Sales Of Equity Securities and Use Of ProceedsItem 3. Defaults Upon Senior SecuritiesItem 4. Mine Safety DisclosureItem 5. Other InformationItem 6. Exhibits

Exhibits

3.1 Limitless X Holdings, Inc. Amended and Restated Certificate of Incorporation, as amended (incorporated by reference To Exhibit 3.1 in the Companys Quarterly Report on Form 10-Q filed with the SEC on August 14, 2024). 3.2 Limitless X Holdings, Inc. Certificate of Amendment to the Certificate of Designation of Class B Convertible Preferred Stock (incorporated by references to Exhibit 3.1 in the Companys Form8-K filed with the SEC on September 26, 2024). 10.1 Form of Settlement Agreement and Release of Claims between the Company and certain employees dated September 10, 2024 (incorporated by reference to Exhibit 10.1 in the Companys Quarterly Report on Form 8-K filed with the SEC on September 16, 2024). 31.1 Certification of Principal Executive Officer Pursuant to Rule 13a-14(a) and 15d-14(a) Under the Securities Exchange Act of 1934 31.2 Certification of Chief Financial Officer Pursuant to Rule 13a-14(a) or 15d-14(a) of the Securities Exchange Act of 1934 32.1 Certification of Chief Executive Officer under Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 32.2 Certification of Chief Financial Officer under Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002