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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM
(Mark One)
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QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the quarterly period ended
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TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the transition period from ___________ to __________
Commission file number
(Exact Name of Registrant as Specified in Its Charter)
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(State or Other Jurisdiction of |
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Incorporation or Organization) |
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(Address of Principal Executive Offices Zip Code)
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(Registrant’s Telephone Number)
N/A
(Former name, former address, and former fiscal year, if changed since last report)
Securities registered pursuant to Section 12(b) of the Act:
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Title of each class | Trading symbol(s) | Name of each exchange on which registered |
None | None | None |
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No ¨
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes No ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
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Large accelerated filer | ¨ | Accelerated filer | ¨ |
x | Smaller reporting company | ||
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| Emerging Company |
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No
As of May 13, 2022, the registrant had
MOBIVITY HOLDINGS CORP.
TABLE OF CONTENTS
PART I – FINANCIAL INFORMATION
Item 1. Financial Statements
Mobivity Holdings Corp.
Condensed Consolidated Balance Sheets
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| March 31, |
| December 31, | ||
| 2022 |
| 2021 | ||
| (Unaudited) |
| (Audited) | ||
ASSETS |
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Current assets |
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Cash | $ | |
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Accounts receivable, net of allowance for doubtful accounts of $ |
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Other current assets |
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Total current assets |
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Goodwill |
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Right to use lease assets |
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Intangible assets, net |
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Other assets |
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TOTAL ASSETS | $ | |
| $ | |
LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT) |
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Current liabilities |
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Accounts payable | $ | |
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Accrued interest |
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Accrued and deferred personnel compensation |
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Deferred revenue and customer deposits |
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Related party notes payable |
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Notes payable, net - current maturities |
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Operating lease liability |
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Other current liabilities |
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Total current liabilities |
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Non-current liabilities |
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Related party notes payable, net - long term |
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Notes payable, net - long term |
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Operating lease liability |
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Total non-current liabilities |
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Total liabilities |
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Stockholders equity (deficit) |
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Common stock, $ |
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Equity payable |
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Additional paid-in capital |
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Accumulated other comprehensive income (loss) |
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Accumulated deficit |
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Total stockholders equity (deficit) |
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TOTAL LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT) | $ |
| $ | | |
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See accompanying notes to consolidated financial statements. | |||||
Mobivity Holdings Corp.
Condensed Consolidated Statements of Operations and Comprehensive Loss
(Unaudited)
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| Three Months Ended | ||||
| March 31, | ||||
| 2022 |
| 2021 | ||
Revenues |
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Revenues | $ | |
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Cost of revenues |
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Gross profit |
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Operating expenses |
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General and administrative |
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Sales and marketing |
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Engineering, research, and development |
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Impairment of intangible asset |
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Depreciation and amortization |
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Total operating expenses |
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Loss from operations |
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Other income/(expense) |
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Interest income |
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Interest expense |
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Foreign currency gain (loss) |
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Total other income/(expense) |
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Loss before income taxes |
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Income tax expense |
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Net loss: |
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Other comprehensive loss, net of income tax |
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Foreign currency translation adjustments |
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Comprehensive loss | $ | ( |
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Net loss per share: |
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Basic and Diluted | $ | ( |
| $ | ( |
Weighted average number of shares: |
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Basic and Diluted |
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See accompanying notes to consolidated financial statements (unaudited). |
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Mobivity Holdings Corp.
Condensed Consolidated Statement of Stockholders’ Equity (Deficit)
(Unaudited)
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| Common Stock |
| Equity |
| Additional |
| Accumulated Other |
| Accumulated |
| Total Stockholders | |||||||||||
| Shares |
| Dollars |
| Payable |
| Paid-in Capital |
| Comprehensive Loss |
| Deficit |
| Equity (Deficit) | |||||||||
Balance, December 31, 2020 |
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Stock based compensation | — |
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Foreign currency translation adjustment | — |
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Net loss | — |
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Balance, March 31, 2021 | |
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| $ | |
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| Common Stock |
| Equity |
| Additional |
| Accumulated Other |
| Accumulated |
| Total Stockholders | |||||||||||
| Shares |
| Dollars |
| Payable |
| Paid-in Capital |
| Comprehensive Loss |
| Deficit |
| Equity (Deficit) | |||||||||
Balance, December 31, 2021 |
| $ | |
| $ | |
| $ |
| $ | ( |
| $ | ( |
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Issuance of common stock for warrant exercise | |
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| $ | — |
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Fair value of options issued with related party lue of debt | — |
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Stock based compensation | — |
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Foreign currency translation adjustment | — |
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Net loss | — |
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Balance, March 31, 2022 | |
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See accompanying notes to consolidated financial statements (unaudited). | ||||||||||||||||||||||
See accompanying notes to consolidated financial statements (unaudited).
Mobivity Holdings Corp.
Condensed Consolidated Statements of Cash Flows
(Unaudited)
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| Three Months Ended | ||||
| March 31, | ||||
| 2022 |
| 2021 | ||
OPERATING ACTIVITIES |
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Net loss | $ | ( |
| $ | ( |
Adjustments to reconcile net loss to net cash used in operating activities: |
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Bad debt expense |
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Stock-based compensation |
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Intangible asset impairment |
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Depreciation and amortization expense |
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Amortization of Debt Discount |
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Increase (decrease) in cash resulting from changes in: |
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Accounts receivable |
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Other current assets |
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Operating lease assets/liabilities |
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Contracts receivable, long-term |
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Other assets |
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Accounts payable |
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Accrued interest |
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Accrued and deferred personnel compensation |
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Other liabilities - non-current |
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Other liabilities - current |
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Deferred revenue and customer deposits |
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Net cash used in operating activities |
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INVESTING ACTIVITIES |
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Purchases of equipment |
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Capitalized software development costs |
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Net cash used in investing activities |
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FINANCING ACTIVITIES |
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Payments on notes payable |
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Payments on related party notes payable |
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Proceeds from conversion of common stock warrants |
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Net cash provided by (used in) financing activities |
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Effect of foreign currency translation on cash flow |
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Net change in cash |
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Cash at beginning of period |
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Cash at end of period | $ | |
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Supplemental disclosures: |
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Cash paid during period for: |
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Interest | $ | — |
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Non Cash investing and financing analysis: |
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Fair Value of Options issued with related party debt | $ | |
| $ | — |
Fixed Asset Contributed by Lessor |
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Initial ROU and asset and least liability |
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See accompanying notes to consolidated financial statements. |
Mobivity Holdings Corp.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
In the opinion of management, such statements include all adjustments (consisting only of normal recurring items) which are considered necessary for a fair presentation of our condensed consolidated financial statements as of March 31, 2022, and for the three months ended March 31, 2022 and 2021. The results of operations for the three months ended March 31, 2022 are not necessarily indicative of the operating results for the full year ending
The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated.
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Significant estimates used are those related to stock-based compensation, asset impairments, the valuation and useful lives of depreciable tangible and certain intangible assets, the fair value of common stock used in acquisitions of businesses, the fair value of assets and liabilities acquired in acquisitions of businesses, the fair value of options issued with related party debt, and the valuation allowance of deferred tax assets. Management believes that these estimates are reasonable; however, actual results may differ from these estimates.
Certain prior year amounts have been reclassified to conform to the current year’s presentation. The reclassifications had no effect on previously reported net loss.
We account for acquired businesses using the purchase method of accounting. Under the purchase method, our consolidated financial statements reflect the operations of an acquired business starting from the completion of the acquisition. In addition, the assets acquired and liabilities assumed are recorded at the date of acquisition at their respective estimated fair values, with any excess of the purchase price over the estimated fair values of the net assets acquired recorded as goodwill.
We minimize our credit risk associated with cash by periodically evaluating the credit quality of our primary financial institution. Our balances at times may exceed federally insured limits. We have not experienced any losses on our cash accounts.
Accounts receivable are carried at their estimated collectible amounts. We grant unsecured credit to substantially all of our customers. Ongoing credit evaluations are performed, and potential credit losses are charged to operations at the time the account receivable is estimated to be uncollectible. Since we cannot necessarily predict future changes in the financial stability of our customers, we cannot guarantee that our reserves will continue to be adequate.
As of March 31, 2022, and December 31, 2021, we recorded an allowance for doubtful accounts of $
Goodwill is tested for impairment at a minimum on an annual basis. Goodwill is tested for impairment at the reporting unit level by first performing a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than it’s carrying value. If the reporting unit does not pass the qualitative assessment, then the reporting unit’s carrying value is compared to its fair value. The fair values of the reporting units are estimated using market and discounted cash flow approaches. Goodwill is considered impaired if the carrying value of the reporting unit exceeds its fair value. The discounted cash flow approach uses expected future operating results. Failure to achieve these expected results may cause a future impairment of goodwill at the reporting unit.
We conducted our annual impairment tests of goodwill as of December 31, 2021. As a result of these tests, we had a total impairment charges of $
Intangible assets consist of patents and trademarks, purchased customer contracts, purchased customer and merchant relationships, purchased trade names, purchased technology, non-compete agreements, and software development costs. Intangible assets are amortized over the period of estimated benefit using the straight-line method and estimated useful lives ranging from
The Company’s evaluation of its long-lived assets completed resulted in $
Software development costs include direct costs incurred for internally developed products and payments made to independent software developers and/or contract engineers. The Company accounts for software development costs in accordance with the FASB guidance for the costs of computer software to be sold, leased, or otherwise marketed (“ASC Subtopic 985-20”). Software development costs are capitalized once the technological feasibility of a product is established, and such costs are determined to be recoverable. Technological feasibility of a product encompasses technical design documentation and integration documentation, or the completed and tested product design and working model. Software development costs are capitalized once technological feasibility of a product is established and such costs are determined to be recoverable against future revenues. Technological feasibility is evaluated on a project-by-project basis. Amounts related to software development that are not capitalized are charged immediately to the appropriate expense account. Amounts that are considered ‘research and development’ that are not capitalized are immediately charged to engineering, research, and development expense.
Capitalized costs for those products that are cancelled or abandoned are charged to product development expense in the period of cancellation. Commencing upon product release, capitalized software development costs are amortized to “Amortization Expense - Development” based on the straight-line method over a twenty-four month period.
The Company evaluates the future recoverability of capitalized software development costs on an annual basis. For products that have been released in prior years, the primary evaluation criterion is ongoing relations with the customer.The Company’s evaluation of its capitalized software development asset resulted in impairment charges of $
We evaluate long-lived assets (including intangible assets) for impairment whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. An asset is considered impaired if its carrying amount exceeds the undiscounted future net cash flow the asset is expected to generate.
The Company translates the financial statements of its foreign subsidiary from the local (functional) currency into US Dollars using the year or reporting period end or average exchange rates in accordance with the requirements of Accounting Standards Codification subtopic 830-10, Foreign Currency Matters (“ASC 830-10”). Assets and liabilities of these subsidiaries were translated at exchange rates as of the balance sheet date. Revenues and expenses are translated at average rates in effect for the periods presented. The cumulative translation adjustment is included in the accumulated other comprehensive gain (loss) within shareholders’ equity. Foreign currency transaction gains and losses arising from exchange rate fluctuations on transactions denominated in a currency other than the functional currency are included in the unaudited Condensed Consolidated Statements of Income and Comprehensive Income.
Our Recurrency platform is a hosted solution. We generate revenue from licensing our software to clients in our software as a service model, per-message and per-minute transactional fees, and customized professional services. We recognize license/subscription fees over the period of the contract, service fees as the services are performed, and per-message or per-minute transaction revenue when the transaction takes place. Under Topic 606, revenue is recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. We consider authoritative guidance on multiple deliverables in determining whether each deliverable represents a separate unit of accounting. Some customers are billed on a month-to-month basis with no contractual term and are collected by credit card. Revenue is recognized at the time that the services are rendered, and the selling price is fixed with a set range of plans. Cash received in advance of the performance of services is recorded as deferred revenue.
Accounting Standards Update (“ASU”) No. 2014-09, Revenue from Contracts with Customers (Accounting Standards Codification 606 (“ASC 606”), is a comprehensive revenue recognition standard that superseded nearly all existing revenue recognition guidance. The Company adopted this standard effective January 1, 2018, applying the modified retrospective method. Upon adoption, the Company discontinued revenue deferral under the sell-through model and commenced recording revenue upon delivery to distributors, net of estimated returns. Generally, the new standard results in earlier recognition of revenues.
We determine revenue recognition under ASC 606 through the following steps:
identification of the contract, or contracts, with a customer;
identification of the performance obligations in the contract;
identification of the transaction price;
allocation of the transaction price to the performance obligations in the contract; and
recognition of revenue when, or as, we satisfy a performance obligation.
During the three months ended March 31, 2022 and 2021,
Comprehensive loss is defined as the change in equity during a period from transactions and other events and circumstances from non-owner sources. We are required to record all components of comprehensive loss in the consolidated financial statements in the period in which they are recognized. Net loss and other comprehensive loss, including foreign currency translation adjustments and unrealized gains and losses on investments, are reported, net of their related tax effect, to arrive at comprehensive loss. For the three months ended March 31, 2022 and 2021, the comprehensive loss was $
We primarily issue stock-based awards to employees in the form of stock options. We determine compensation expense associated with stock options based on the estimated grant date fair value method using the Black-Scholes valuation model. We recognize compensation expense using a straight-line amortization method over the respective vesting period.
Research and development expenditures are expensed as incurred, and consist primarily of compensation costs, outside services, and expensed materials.
Direct advertising costs are expensed as incurred and consist primarily of E-commerce advertisements, sales enablement, content creation, and other direct costs. Advertising expense was $
We account for income taxes using the assets and liability method, which recognizes deferred tax assets and liabilities determined based on the difference between the financial statement and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to affect taxable income. Valuation allowances are established to reduce deferred tax assets when, based on available objective evidence, it is more likely than not that the benefit of such assets will not be realized. We recognize in the consolidated financial statements only those tax positions determined to be more likely than not of being sustained.
Basic net loss per share excludes any dilutive effects of options, shares subject to repurchase and warrants. Diluted net loss per share includes the impact of potentially dilutive securities. During the three months ended March 31, 2022 and 2021, we had securities outstanding which could potentially dilute basic earnings per share in the future. Those were excluded from the computation of diluted net loss per share when their effect would have been anti-dilutive.
Accounting standards promulgated by the FASB are subject to change. Changes in such standards may have an impact on the Company’s future financial statements. The following are a summary of recent accounting developments.
In August 2020, the FASB issued ASU 2020-06, Accounting for Convertible Instruments and Contracts in an Entitys Own Equity (“ASU 2020-06” or the “ASU”). ASU No. 2020-06 requires that the if-converted method of computing diluted Earnings per Share. The company adopted January 1, 2022.
We have $
As shown in the accompanying financial statements, the Company has incurred net losses from operations resulting in an accumulated deficit of $
Goodwill
The carrying value of goodwill at March 31, 2022 and December 31, 2021 was $
The following table presents details of our purchased intangible assets as of March 31, 2022 and December 31, 2021:
Intangible assets
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| Balance at December 31, 2021 |
| Additions |
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| Amortization |
| Fx and Other |
| Balance at | ||||||
Patents and trademarks | $ | |
| $ | — |
| $ | — |
| $ | ( |
| $ | |
| $ | |
Customer and merchant relationships |
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Trade name |
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Acquired technology |
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Non-compete agreements |
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| $ | |
| $ | — |
| $ | — |
| $ | ( |
| $ | |
| $ | |
The intangible assets are being amortized on a straight-line basis over their estimated useful lives of
Amortization expense for intangible assets was $
The estimated future amortization expense of our intangible assets as of March 31, 2022 is as follows:
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Year ending December 31, | Amount | |
2022 | $ | |
2023 |
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2024 |
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2025 |
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2026 |
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Thereafter |
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Total | $ | |
The Company has capitalized certain costs for software developed or obtained for internal use during the application development stage as it relates to specific contracts. The amounts capitalized include external direct costs of services used in developing internal-use software and for payroll and payroll-related costs of employees directly associated with the development activities
The following table presents details of our software development costs as of March 31, 2022 and December 31, 2021:
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| Balance at December 31, 2021 |
| Additions |
| Amortization |
| Balance at March 31, 2022 | ||||
Software Development Costs | $ | |
| $ |
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| $ | ( |
| $ | |
| $ | |
| $ |
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| $ | ( |
| $ | |
Software development costs are being amortized on a straight-line basis over their estimated useful life of
Amortization expense for software development costs was $
The estimated future amortization expense of software development costs as of March 31, 2022 is as follows:
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Year ending December 31, | Amount | |
2022 | $ | |
2023 |
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2024 |
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2025 |
| — |
2026 |
| — |
Thereafter |
| — |
Total | $ | |
The Company entered into a lease agreement on February 1, 2021 for
The following are additional details related to leases recorded on our balance sheet as of March 31, 2022:
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Leases | Classification |
| Balance at March 31, 2022 | |
Assets |
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Current |
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Operating lease assets | Operating lease assets |
| $ |
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Noncurrent |
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Operating lease assets | Noncurrent operating lease assets |
| $ | |
Total lease assets |
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| $ | |
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Liabilities |
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Current |
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Operating lease liabilities | Operating lease liabilities |
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Noncurrent |
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Operating lease liabilities | Noncurrent operating lease liabilities |
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Total lease liabilities |
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The maturity analysis below summarizes the remaining future undiscounted cash flows for our operating leases, a reconciliation to operating lease liabilities reported on the Condensed Consolidated Balance Sheet, our weighted-average remaining lease term and weighted average discount rate:
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Year ending December 31, |
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2023 |
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2024 |
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2025 |
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2026 |
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Thereafter |
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Total future lease payments |
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Less: imputed interest |
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The following table presents details of our notes payable as of March 31, 2022 and December 31, 2021:
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Facility |
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ACOA Note |
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TD Bank |
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Related Party Note |
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Total Debt |
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Long-term debt, net of current portion |
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ACOA Note
On November 6, 2017, Livelenz (a wholly-owned subsidiary of the Company), entered into an amendment of the original agreement dated December 2, 2014 with the Atlantic Canada Opportunities Agency (“ACOA”). Under this agreement the note will mature, and the commitments will terminate on
TD Bank Loan
On April 22, 2020, we entered into a commitment loan with TD Bank under the Canadian Emergency Business Account (“CEBA”), in the principal aggregate amount of $
Related Party Notes
On February 26, 2020, we issued an unsecured Note in the principle aggregate amount of $
On November 18, 2020, we issued
On December 31, 2020 $
On June 30, 2021, we entered into a Credit Facility Agreement (the “Credit Agreement”) with one of the Company’s directors. The Company can borrow up to $
During the twelve month period ending December 31, 2021, the Company issued warrants to purchase an aggregate of
On July 1, 2021 we entered into an Unsecured Promissory Notes (individually, a “Note” and collectively, the “Notes”) in the aggregate principal amount of $
During the twelve month period ending December 31, 2021, the Company issued warrants to purchase an aggregate of
During the three month period ending March 31, 2021, the Company issued warrants to purchase an aggregate of
Interest Expense
Common Stock
2021
During the year ended December 31, 2021, the Company did not issue any shares but, recorded stock-based compensation expense of $
2022
On February 9, 2022
During the quarter ended March 31, 2022 the Company recorded stock-based compensation expense of $
As of March 31, 2021 we had an equity payable balance of $
Stock-based Plans
Stock Option Activity
The following table summarizes stock option activity for the three months ended March 31, 2022.
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| Options |
Outstanding at December 31, 2020 | |
Granted | |
Exercised | — |
Forfeit/canceled | ( |
Expired | ( |
Outstanding at December 31, 2021 | |
Granted | |
Exercised | — |
Forfeit/canceled | ( |
Expired | ( |
Outstanding at March 31, 2022 | |
The weighted average exercise price of stock options granted during the period was $
2021
On March 26, 2021, the Company granted
On May 2, 2021, the Company granted
On August 11, 2021, the Company granted
2022
On March 29, 2022, the Company granted
Stock-Based Compensation Expense from Stock Options and Warrants
The impact on our results of operations of recording stock-based compensation expense for the three months ended March 31, 2022 and 2021 were as follows:
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| 2022 |
| 2021 |
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General and administrative | $ | |
| $ | |
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Sales and marketing |
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Engineering, research, and development |
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| $ | |
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Valuation Assumptions
The fair value of each stock option award was calculated on the date of grant using the Black-Scholes option pricing model. The following weighted average assumptions were used for the three months ended March 31, 2022 and 2021.
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Risk-free interest rate | | % |
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Expected life (years) | |
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Expected dividend yield |
| % |
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Expected volatility | | % |
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The risk-free interest rate assumption is based upon published interest rates appropriate for the expected life of our employee stock options.
The expected life of the stock options represents the weighted-average period that the stock options are expected to remain outstanding and was determined based on historical experience of similar awards, giving consideration to the contractual terms of the stock-based awards, vesting schedules and expectations of future employee behavior as influenced by changes to the terms of its stock-based awards.
The dividend yield assumption is based on our history of not paying dividends and no future expectations of dividend payouts.
The expected volatility in 2022 and 2021 is based on the historical publicly traded price of our common stock.
Restricted stock units
The following table summarizes restricted stock unit activity under our stock-based plans for the year ended December 31, 2021 and for the three months ended March 31, 2022:
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Outstanding at December 31, 2020 |
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Awarded |
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Released |
| — |
Canceled/forfeited/expired |
| ( |
Outstanding at December 31, 2021 |
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Awarded |
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Released |
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Canceled/forfeited/expired |
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Outstanding at March 31, 2022 |
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Expected to vest at March 31, 2022 |
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Vested at March 31, 2022 |
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Unvested at March 31, 2022 |
| — |
Unrecognized expense at March 31, 2022 | $ | — |
2021
On March 26, 2021, the Company issued to
On March 26, 2021, the Company granted to
On May 12, 2021, the Company issued to
On August 11, 2021, the Company issued to
On December 15, 2021, the Company granted
2022
On March 29, 2022 the company grated granted
In the three months ended March 31, 2022, the company recorded $
Stock Based Compensation from Restricted Stock
The impact on our results of operations of recording stock-based compensation expense for restricted stock units for the three months ended March 31, 2022 and 2021 was as follows:
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| 2021 |
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General and administrative | $ | |
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Sales and marketing | $ | — |
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| $ | |
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As of March 31, 2022, there was
Warrants
The following table summarizes investor warrant as of March 31, 2022 and the years ended for the year ended December 31, 2021 and, 2020:
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| Weighted |
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Outstanding at December 31, 2020 |
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| $ | |
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Granted |
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| $ | — |
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Exercised |
| — |
| $ | — |
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Canceled/forfeited/expired |
| ( |
| $ | — |
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Outstanding at December 31, 2021 |
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| $ | |
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Granted |
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| $ | — |
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Exercised |
| ( |
| $ | — |
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Canceled/forfeited/expired |
| — |
| $ | — |
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Outstanding at March 31, 2022 |
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2020
On March 2, 2020
2021
On June 30, 2021, the company issued warrants to purchase an aggregate of
On August 11, 2021 the company issued warrants of in connection with loan by related party VWAP for
As of September 30, 2021, we have outstanding warrants to purchase
2022
On February 9, 2022
During the quarter ended March 31, 2021 he company recorded $
Fair value is defined as an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. As a basis for considering such assumptions, the authoritative guidance establishes a three-tier value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs other than the quoted prices in active markets that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which requires us to develop our own assumptions. This hierarchy requires companies to use observable market data, when available, and to minimize the use of unobservable inputs when determining fair value. On a recurring basis, we measure certain financial assets and liabilities at fair value.
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Description |
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| Gains (Losses) | ||||
Goodwill (non-recurring) |
| $ | — |
| $ | — |
| $ | |
| $ | — |
Intangibles, net (non-recurring) |
| $ | — |
| $ | — |
| $ | |
| $ | — |
The following table presents assets that are measured and recognized at fair value as of December 31, 2021 on a recurring and non-recurring basis:
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Description |
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Goodwill (non-recurring) |
| $ | — |
| $ | — |
| $ | |
| $ | — |
Intangibles, net (non-recurring) |
| $ | — |
| $ | — |
| $ | |
| $ | — |
Litigation
As of the date of this report, there are no pending legal proceedings to which we or our properties are subject, except for routine litigation incurred in the normal course of business.
Operating Lease
As described in Note 5, the Company has a lease agreement for
The Company also has a lease through April 2022 for
Unsecured Promissory Note Investments
2020
During February 2018, we conducted a private placement of Unsecured Promissory Notes (individually, a “Note” and collectively, the “Notes”) in the aggregate principal amount of $
On February 26, 2020, we issued an unsecured Note in the principle aggregate amount of $
On November 18, 2020, we issued
On December 31, 2020 $
2021
On July 1, 2021 we entered into an Unsecured Promissory Notes (individually, a “Note” and collectively, the “Notes”) in the aggregate principal amount of $
Secured Promissory Note Investments
2021
On June 30, 2021, we entered into a Credit Facility Agreement (the “Credit Agreement”) with one of the Company’s directors. The Company can borrow up to $
On April 30, 2022 our lease on the office located in Halifax, Nova Scotia expired. We did not renew the lease.
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
This Quarterly Report on Form 10-Q contains “forward-looking statements” as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, in connection with the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause our results to differ materially and adversely from those expressed or implied by such forward-looking statements Such forward-looking statements include statements about our expectations, beliefs or intentions regarding our potential product offerings, business, financial condition, results of operations, strategies or prospects. You can identify forward-looking statements by the fact that these statements do not relate strictly to historical or current matters. Rather, forward-looking statements relate to anticipated or expected events, activities, trends or results as of the date they are made and are often identified by the use of words such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” or “will,” and similar expressions or variations. Because forward-looking statements relate to matters that have not yet occurred, these statements are inherently subject to risks and uncertainties that could cause our actual results to differ materially from any future results expressed or implied by the forward-looking statements. Many factors could cause our actual activities or results to differ materially from the activities and results anticipated in forward-looking statements. These factors include those risks disclosed under the caption “Risk Factors” included in our 2020 annual report on Form 10-K filed with the Securities and Exchange Commission, or the SEC, on March 30, 2021 and in our subsequent filings with the SEC. Furthermore, such forward-looking statements speak only as of the date of this report. We undertake no obligation to update any forward-looking statements to reflect events or circumstances occurring after the date of such statements.
Overview
Mobivity Holdings Corp. (the “Company” or “we”) is in the business of developing and operating proprietary platforms over which brands and enterprises can conduct national and localized, data-driven marketing campaigns.
Mobivity’s Recurrency platform enables multi-unit retailers to leverage the power of their own data to yield maximum customer spend, frequency and loyalty while achieving the highest Return on Marketing Spend (ROMS) possible. Mobivity’s customers use Recurrency to:
Transform messy point-of-sale (POS) data collected from thousands of points of sale into usable intelligence.
Measure, predict, and boost guest frequency and spend by channel.
Deploy and manage one-time use offer codes and attribute sales accurately across every channel, promotion and media program.
Deliver 1:1 promotions and offers with customized Mobile Messaging, Personalized Receipt Promotions and Integrated Loyalty programs.
Mobivity’s Recurrency, delivered as a Software-as-a-Service (“SaaS”) platform, is used by leading brands including Subway, Sonic Drive-In, Baskin Robbins, Chick-fil-A and Checkers/Rally’s across more than 40,000 retail locations globally.
We’re living in a data-driven economy. In fact, by 2003 — when the concept of “big data” became common vernacular in marketing - as much data was being created every two day as had been created in all of time prior to 2003. Today, Big Data has grown at such a rate that 90% of the world’s data has been created in the past two years. Unfortunately, despite there being so much data accumulated, only one percent of data is being utilized today by most businesses.
The challenge for multi-unit retailers isn’t that they don’t have enough data; in fact, national retailers are collecting millions of detailed transactions daily from thousands of points of sale around the world. The challenge is being able to make sense of this transaction data, which is riddled with data entry errors, collected by multiple POS systems and complicated by a taxonomy compiled by thousands of different franchisee owners. To normalize such an overwhelming amount of data into usable intelligence and then leverage it to optimize media investment and promotion strategy requires numerous teams of data analysts and data scientists that many retailers and restaurant operators simply don’t have. Which is why so many technology and data companies, that can help solve these challenges, have been invested in and acquired by brands including, McDonald’s, Starbucks and Yum Brands.
Mobivity’s Recurrency platform fills this need with a self-service SaaS offering, enabling operators to intelligently optimize their promotions, media and marketing spend. Recurrency drives system-wide sales producing on average a 13% increase in guest spend and a 26% improvement in frequency, ultimately delivering an average Return on Marketing Spend of 10X. In other words, for every dollar invested in marketing, retailers using Recurrency to manage, optimize and deliver multi-channel consumer promotions generate an average of ten dollars in incremental revenue from their customers.
The Recurrency Platform
Mobivity’s Recurrency™ platform unlocks valuable POS and mobile data to help transform customer transactions into actionable and attributable marketing insights. Our technology provides transactional data, in real-time, that uncovers market-basket information and attributes both online and traditional promotions. Recurrency is comprised of seven components.
POS Data Capture
Recurrency captures, normalizes, integrates, and stores transaction data and is compatible with most POS systems used by restaurants and retailers today. The result is a clean useful dataset upon which to predict and influence customers’ buying behavior and deliver basket-level insights.
Analytics Powered by Machine Learning
Recurrency uses Machine Learning (“ML”) to uncover patterns in the buying behaviors of consumers and leverages that data to suggest pricing optimizations, and guide marketing campaigns.
Offers and Promotions
Recurrency provides a digital wallet system for creating and managing dynamic offers and promotions, enabling accurate and complete closed-loop attribution across all channels, media and marketing efforts. Retailers can deploy one-time, limited-use and multi-use promotions across all online and offline marketing channels that are scannable at the POS or redeemable online, enabling fraud-free, controllable promotion delivery and attribution at scale. Marketing teams can use the comprehensive attribution analysis and insights to optimize media mix and spend for maximum Return on Marketing Spend (“ROMS”).
Predictive Offers
Recurrency leverages the normalized data captured at the POS and applies Artificial Intelligence (“AI”) to build profiles of both known and anonymous customers, analyzes pre and post-redemption behavior and then predicts offers that will drive the highest increases in customer spend and frequency at the lowest discount possible. The result is optimized, personalized promotions that produce the highest ROMS possible.
Personalized Receipt Promotions
Recurrency unlocks the power of transactional data to create relevant and timely customer messages printed on the receipts already being generated at the POS. Both clients and agencies are using Recurrency to drive better results and make decisions around offers, promotions, and customer engagement through the medium of the printed receipt. Software integrated with leading POS systems, such as Oracle, MICROS, or installed directly onto receipt printer platforms, such as Epson’s OmniLink product, dynamically controls what is printed on receipts including images, coupons, announcements, or other calls-to-action, such as invitations to participate in a survey. Recurrency offers a Web-based interface where users can design receipt content and implement business rules to dictate what receipt content is printed in particular situations. All receipt content is also transmitted to cloud-based Recurrency for storage and analysis.
Customized Mobile Messaging
Recurrency transforms standard short message service (“SMS”), multimedia messaging service (“MMS”), and rich communication services (“RCS”) into a data-driven marketing medium. Recurrency tracks and measures offer effectiveness at a more granular level than other solutions, allowing clients to create smarter offers and drive higher redemption rates. Our proprietary platform connects to all wireless carriers so that any consumer, on any wireless service (for example, Verizon), can join our customer’s SMS/MMS mobile marketing campaign. Our customers use Recurrency’s self-service interface to build, segment, target and optimize mobile messaging campaigns to drive increased guest frequency and spend. Recurrency is an industry leader in RCS messaging and has an industry leading broadcast reach.
Belly Loyalty
Mobivity’s Belly Loyalty solution drives increased customer engagement and frequency with a customer-facing digital rewards platform via an app and digital pad. Using Belly, customers can customize rewards and leverage pre-built email campaigns and triggers to encourage greater frequency as well as identify and reactivate lapsed customers.
Company Strategy
Our objective is to build an industry-leading Software-as-a-Service (“SaaS”) product that connects consumers to merchants and brands. The key elements to our strategy are:
Exploit the competitive advantages and operating leverage of our technology platform. The core of our business is our proprietary POS Data Capture technology. Several years of development went into designing POS Data Capture such that the process of intercepting POS data and performing actions, such as controlling the receipt printer with receipt is scalable, portable to a wide variety of POS platforms, and does not impact performance factors including the print speed of a typical receipt printer. Furthermore, we believe the transmission of POS data to Mobivity’s cloud-based data stores presents a very competitive and innovative method of enabling POS data access. Additionally, we believe that our Recurrency platform is more advanced than technologies offered by our competitors and provides us with a significant competitive advantage. With more than ten years of development, we believe that our platform operates SMS/MMS text messaging transactions at a “least cost” relative to competitors while also being capable of supporting SMS/MMS text messaging transactional volume necessary to support our goal of several thousand end users. Leveraging our Recurrency platform allows for full attribution of SMS/MMS offers, which we believe is a unique combination of both SMS/MMS text messaging and POS data.
Evolve our sales and customer support infrastructure to uniquely serve very large customer implementations such as franchise-based brands who operate a large number of locations. Over the past few years we have focused our efforts on the development of our technology and solutions with the goal of selling and supporting small and medium-sized businesses. Going forward, we intend to increase significantly our investments in sales and customer support resources tailored to selling to customers that operate franchise brands. Today we support more than 30,000 merchant locations globally.
Acquire complementary businesses and technologies. We will continue to search and identify unique opportunities which we believe will enhance our product features and functionality, revenue goals, and technology. We intend to target companies with some or all of the following characteristics: (1) an established revenue base; (2) strong pipeline and growth prospects; (3) break-even or positive cash flow; (4) opportunities for substantial expense reductions through integration into our platform; (5) strong sales teams; and (6) technology and services that further build out and differentiate our platform. Our acquisitions have historically been consummated through the issuance of a combination of our common stock and cash.
Build our intellectual property portfolio. We currently have nine issued patents that we believe have significant potential application in the technology industry. We plan to continue our investment in building a strong intellectual property portfolio.
While these are the key elements of our current strategy, there can be no guarantees that our strategy will not change or that our strategy will be successful.
Recent Events
Unsecured Promissory Note Investments in 2021
During the year ended December 31, 2021, we issued to Talkot Capital LLC, unsecured Notes in the principal aggregate amount of $ 271,875, which are due and payable two years after issuance. These Notes bear interest on the unpaid balance at the rate of fifteen percent (15%) per annum. The Company may prepay the advances and accrued interest, in whole or in part, without notice, penalty or charge. As of December 31, 2021, we have $271,875 as a remaining balance of these 2021 Notes and accrued interest of $23,200.
Unsecured Promissory Note Investments in 2022
As of March 31, 2022, we have $271,875 as a remaining balance of these 2021 Notes and accrued interest of $38,937
Secured Promissory Note Investments in 2021
During the year ended December 31, 2021, we issued to one of our directors, Secured Notes in the principal aggregate amount of $3, 478,125, including cash in the amount of $3,206,250 and $271,875 of principal and accrued interest under the above-described Note that was rolled into the Credit Facility, which are due and payable two years after issuance. These Notes bear interest on the unpaid balance at the rate of fifteen percent (15%) per annum. The Company may prepay the advances and accrued interest, in whole or in part, without notice, penalty or charge. On November 19, 2021, a payment of $200,000 was paid toward the principal balance of the note. As of December 31, 2021, we have $3,278,125 as a remaining balance of these 2021 Notes and accrued interest of $149,040
Secured Note Investments in 2022
During the three months period ending March 31, 2022, the Company issued warrants to purchase an aggregate of 20,339 shares of its common stock at the stated exercise price per share in connection with the issuance of funds under this Credit Agreement. The estimated aggregate fair value of the warrants issued is $6,201 using the Black-Scholes option valuation model as of March 31, 2022.
As of March 31, 2022, we have a principal balance of $3,278,125, discount of $213,754, and accrued interest of $266,427 outstanding under the said Credit Agreement.
Office Relocation
We entered into a six-year office lease starting in February of 2021 for 8,898 square feet of office space located at 3133 W. Frye Road, Suite 215, Chandler, Arizona. Monthly rental payments, excluding common area maintenance charges, will be $25,953 to $28,733. The first twelve months of the lease includes a 50% abatement period.
Intellectual Property
U.S. Patent number 10,949,868 B1 was granted on March 16, 2021. This patent covers the single use of electronic retailer coupons and referral program. The method and system prevents fraud, is specific to geolocation and provides an audit trail of the customer, cashier and marketing platform. A user can also earn a subsequent coupon by referring a friend.
US Patent number 6,788,769 B1 expired in March of 2021. This patent covered a method and system for using telephone numbers as a key to address email and online content without the use of a look-up database. Using this system, a phone number is used to access a website or an email address in exactly the same way it is used to dial a telephone.
Results of Operations
Revenues
Revenues consist primarily of a suite of products under the Recurrency platform. The Recurrency platform is comprised of POS Data Capture, Analytics, Offers and Promotions, Predictive Offers, Personalized Receipt Promotions, Customized Mobile Messaging, Belly Loyalty, and other revenues.
Revenues for the three months ended March 31, 2022, were $2,029,569 a decrease of $428,021 or 17% compared to the same period in 2021.
This decrease is primarily due to a decrease in revenue of $420,817 quarterly due to restructuring of customer contract related to Smart Receipt services.
Cost of Revenues
Cost of revenues consist primarily of cloud-based software licensing fees, short code maintenance expenses, messaging related expenses, and other expenses.
Cost of revenues for the three months ended March 31, 2022, was $1,174,948, an increase of $131,153, or 13%, compared to the same period in 2021.
This increase is primarily due to an increase in customer acquisitions costs.
General and Administrative
General and administrative expenses consist primarily of salaries and personnel related expenses, consulting costs and other expenses.
General and administrative expenses decreased $82,194 or 6%, to $1,207,176 during the three months ended March 31, 2022, compared to $1,289,370 for the same period in 2021. The decrease in general and administrative expense was primarily due a decrease in subscriptions, share based compensation and legal fees.
Sales and Marketing
Sales and marketing expenses consist primarily of salaries and personnel related expenses, stock-based compensation expense, consulting costs and other expenses.
Sales and marketing expenses decreased $299,249 or 33%, to $597,501 during the three months ended March 31, 2022, compared to $896,750 for the same period in 2021. The decrease is primarily due to reductions in payroll expense and share based compensation and recruiting fees.
Engineering, Research Development
Engineering, research development costs include salaries, stock-based compensation expenses, travel, consulting costs, and other expenses.
Engineering, research development expenses decreased $21,727 or 3%, to $702,223 during the three months ended March 31, 2022, compared to $723,950 for the same period in 2021. This decrease is primarily due to the a reduction on payroll expenses.
Impairment on Intangible Asset
Impairment on intangible assets consists of an intangible asset valued at less than its carrying value. Impairment on intangible assets decreased 100% from $8,286 to $0 for the three months ended March 31, 2021, compared to the same period in 2021.
Depreciation and Amortization
Depreciation and amortization expense consist of depreciation on our equipment and amortization of our intangible assets.
Depreciation and amortization expense decreased $33,915 or 21%, to $124,312 during the three months ended March 31, 2022 compared to the same period in 2021.This decrease is primarily due to the reduction in amortization of intangibles on software development costs.
Interest Income
Interest income consists of stated interest income on our cash balances. Interest income decreased $5 or 100% to $0, during the three months ended March 31, 2022, compared to the same period in 2021. This decrease in interest income is related to lower earnings on cash positions held throughout the year compared to the previous year.
Interest Expense
Interest expense consists of stated or implied interest expense on our notes payable, amortization of note discounts, and amortization of deferred financing costs. Interest expense increased $127,311, or 392%, during the three months ended March 31, 2022, compared to $32,516 in the same period in 2021. This increase in interest expense is primarily related to an increase of borrowings from our related parties.
Foreign Currency
The Company’s financial results are impacted by volatility in the Canadian/U.S. Dollar exchange rate. The average U.S. Dollar exchange rate for the three ended March 31, 2022, was $1 Canadian equals $0.79 U.S. Dollars. This compares to an average rate of $1 Canadian equals $0.79 during the same period of 2021. The Company’s functional or measurement currency is the U.S. Dollar. Based on a U.S. Dollar functional currency, the following are the key areas impacted by foreign currency volatility:
The Company sells products primarily in U.S. Dollars; therefore, reported revenues are not highly impacted by foreign currency volatility.
A portion of the Company’s expenses are incurred in Canadian Dollars and therefore fluctuate in U.S. Dollars as the U.S. Dollar varies. A weaker U.S. Dollar results in an increase in translated expenses, and stronger U.S. Dollar results in a decrease.
Changes in foreign currency rates also impact the translated value of the Company’s working capital that is held in Canadian Dollars. Foreign exchange rate fluctuations result in foreign exchange gains or losses based upon movement in the translated value of Canadian working capital into U.S. Dollars.
The change in foreign currency was a gain of $3,319 and a loss of $474 for the three months ended March 31, 2022 and 2021, respectively.
Liquidity and Capital Resources
As of March 31, 2022, we had current assets of $2,279,358, including $1,455,147 in cash, and current liabilities of $6,033,142, resulting in a working capital deficit of $3,753,789.
We believe as of the date of this report, we do not have the working capital on hand, along with our expected cash flow from operations and budget reductions, to fund our current level of operations at least through the end of the next twelve months. However, there can be no assurance that we will not require additional capital. If we require additional capital, we will seek to obtain additional working capital through the sale of our securities and, if available, bank lines of credit. However, there can be no assurance we will be able to obtain access to capital as and when needed and, if so, the terms of any available financing may not be subject to commercially reasonable terms.
Cash Flows
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| Three Months | ||||
| March 31, | ||||
| 2022 |
| 2021 | ||
Net cash provided by (used in): |
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Operating activities | $ | (1,813,845) |
| $ | (1,901,959) |
Investing activities |
| — |
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| (126,440) |
Financing activities |
| 2,544,199 |
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| (221,058) |
Effect of foreign currency translation on cash flow |
| (10,631) |
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| (6,155) |
Net change in cash | $ | 719,723 |
| $ | (2,255,612) |
Operating Activities
We used cash from operating activities totaling $1,813,845 during the three months ended March 31, 2022 and used cash from operating activities totaling $1,901,959 during the three months ended March 31, 2021. The increase in cash used in operations was primarily due to an increase in net loss of $1,551,051.
Investing Activities
Investing activities during the three months ended March 31, 2022, consisted of $0 of equipment purchases and $0 of capitalized software development costs.
Financing Activities
Financing activities during the three months ended March 31, 2022, consisted of $ 2,550,553 additional paid in capital from a warrant conversion to common stock and $6,354 in payment on notes payable,
Critical Accounting Policies and Estimates
Refer to Note 2, “Summary of Significant Accounting Polices,” in the accompanying notes to the condensed consolidated financial statements for a discussion of recent accounting pronouncements.
Off-Balance Sheet Arrangements
We have no off-balance sheet arrangements.
Item 3. Quantitative and Qualitative Disclosures about Market Risk.
We are a smaller reporting company as defined by section 10(f)(1) of Regulation S-K. As such, we are not required to provide the information set forth in this item.
Item 4. Controls and Procedures.
Evaluation of Disclosure Controls and Procedures
As required by Rule 13a-15(b) promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Exchange Act Rule 13a-15(e), as of the end of the period covered by this report. Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by us in the reports that we file under the Exchange Act is accumulated and communicated to our management, as appropriate to allow timely decisions regarding required disclosure. Based on this evaluation, our management, including our Chief Executive Officer and Chief Financial Officer, concluded that as of March 31, 2022 our disclosure controls and procedures were not effective.
Changes in Internal Control
There were no changes in our internal control over financial reporting during the three months ended March 31, 2022 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
PART II – OTHER INFORMATION
Item 5. Other Information
None
Item 6. Exhibits
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Exhibit No. |
| Description |
31.1 |
| Certification by Chief Executive Officer pursuant to Section 302 of Sarbanes Oxley Act of 2002 * |
31.2 |
| Certification by Chief Financial Officer pursuant to Section 302 of Sarbanes Oxley Act of 2002 * |
32.1 |
| |
101.INS |
| XBRL Instance Document * |
101.SCH |
| XBRL Taxonomy Schema Document |
101.CAL |
| XBRL Taxonomy Calculation Linkbase Document * |
101.DEF |
| XBRL Taxonomy Definition Linkbase Document * |
101.LAB |
| XBRL Taxonomy Label Linkbase Document* |
101.PRE |
| XBRL Taxonomy Presentation Linkbase Document * |
* Filed electronically herewith
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized
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| Mobivity Holdings Corp. | |
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Date: May 16, 2022 | By: | /s/ Dennis Becker |
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| Dennis Becker |
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| Chairman and Chief Executive Officer |
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| (Principal Executive Officer) |
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Date: May 16, 2022 | By: | /s/ Lisa Brennan |
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| Lisa Brennan |
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| Chief Financial Officer (Principal Accounting Officer) |