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NEW YORK
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11-3427886
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(State of jurisdiction of Incorporation)
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(I.R.S. Employer Identification No.)
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Large Accelerated Filer
o
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Accelerated Filer
o
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Accelerated Filer
o
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Smaller Reporting Company
x
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PAGE
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|
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Condensed Balance Sheets as of September 30, 2010 (unaudited) and December 31, 2009 (audited)
|
3
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Condensed Statements of Operations for the Three Months and Nine Months Ended September 30, 2010 and September 30, 2009 (unaudited)
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4
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Condensed Statements of Cash Flows for the Nine Months Ended September 30, 2010 and September 30, 2009 (unaudited)
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5
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Notes to Condensed Financial Statements
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6
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15
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20
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20
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PART II. OTHER INFORMATION
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22
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22
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22
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22
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23
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23
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SIGNATURES
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24
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| ACE MARKETING & | ||||||||
| PROMOTIONS, INC. | ||||||||
|
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||||||||
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September 30,
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December 31,
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||||||
|
2010
|
2009
|
|||||||
|
Unaudited
|
Audited
|
|||||||
|
Assets
|
||||||||
|
Current Assets:
|
||||||||
|
Cash and cash equivalents
|
$ | 260,683 | $ | 595,611 | ||||
|
Accounts receivable, net of allowance for doubtful accounts of
$20,000 at September 30, 2010 and December 31, 2009
|
337,249 | 533,555 | ||||||
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Prepaid expenses and other current assets
|
221,505 | 157,580 | ||||||
|
Total Current Assets
|
819,437 | 1,286,746 | ||||||
|
Property and Equipment, net
|
258,559 | 133,632 | ||||||
|
Other Assets
|
7,745 | 7,745 | ||||||
|
Total Assets
|
$ | 1,085,741 | $ | 1,428,123 | ||||
|
Liabilities and Stockholders' Equity
|
||||||||
|
Current Liabilities:
|
||||||||
|
Accounts payable
|
$ | 253,097 | $ | 310,753 | ||||
|
Accrued expenses
|
54,708 | 230,334 | ||||||
|
Total Current Liabilities
|
307,805 | 541,087 | ||||||
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Commitments and Contingencies
|
||||||||
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Stockholders' Equity:
|
||||||||
|
Preferred Stock, $.0001 par value; 5,000,000 shares authorized,
none issued
|
||||||||
|
Common stock, $.0001 par value; 100,000,000 shares authorized;
13,627,428 and 11,615,703 shares issued and outstanding
at September 30, 2010 and December 31, 2009, respectively
|
1,363 | 1,163 | ||||||
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Additional paid-in capital
|
7,410,294 | 6,229,851 | ||||||
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Accumulated deficit
|
(6,602,220 | ) | (5,312,477 | ) | ||||
| 809,437 | 918,537 | |||||||
|
Less: Treasury Stock, at cost, 23,334 shares
|
(31,501 | ) | (31,501 | ) | ||||
|
Total Stockholders' Equity
|
777,936 | 887,036 | ||||||
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Total Liabilities and Stockholders' Equity
|
$ | 1,085,741 | $ | 1,428,123 | ||||
| ACE MARKETING & | ||||||||||||||||
| PROMOTIONS, INC. | ||||||||||||||||
|
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||||||||||||||||
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||||||||||||||||
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Three Months Ended
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Nine Months Ended
|
|||||||||||||||
|
September 30,
|
September 30,
|
|||||||||||||||
|
Unaudited
|
Unaudited
|
|||||||||||||||
|
2010
|
2009
|
2010
|
2009
|
|||||||||||||
|
Revenues, net
|
$ | 773,830 | $ | 938,824 | $ | 2,447,723 | $ | 2,235,103 | ||||||||
|
Cost of Revenues
|
509,973 | 770,028 | 1,688,609 | 1,601,245 | ||||||||||||
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Gross Profit
|
263,857 | 168,796 | 759,114 | 633,858 | ||||||||||||
|
Operating Expenses:
|
||||||||||||||||
|
Selling, general and administrative expenses
|
598,949 | 653,625 | 2,048,720 | 1,743,758 | ||||||||||||
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Total Operating Expenses
|
598,949 | 653,625 | 2,048,720 | 1,743,758 | ||||||||||||
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Loss from Operations
|
(335,092 | ) | (484,829 | ) | (1,289,606 | ) | (1,109,900 | ) | ||||||||
|
Other Income (Expense):
|
||||||||||||||||
|
Interest expense
|
(470 | ) | (129 | ) | (729 | ) | (379 | ) | ||||||||
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Interest income
|
181 | 208 | 592 | 4,767 | ||||||||||||
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Total Other Income (Expense)
|
(289 | ) | 79 | (137 | ) | 4,388 | ||||||||||
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Net Loss
|
$ | (335,381 | ) | $ | (484,750 | ) | $ | (1,289,743 | ) | $ | (1,105,512 | ) | ||||
|
Net Loss Per Common Share:
|
||||||||||||||||
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Basic
|
$ | (0.03 | ) | $ | (0.05 | ) | $ | (0.10 | ) | $ | (0.11 | ) | ||||
|
Diluted
|
$ | (0.03 | ) | $ | (0.05 | ) | $ | (0.10 | ) | $ | (0.11 | ) | ||||
|
Weighted Average Common Shares Outstanding:
|
||||||||||||||||
|
Basic
|
13,221,722 | 10,207,207 | 13,028,517 | 9,755,652 | ||||||||||||
|
Diluted
|
13,221,722 | 10,207,207 | 13,028,517 | 9,755,652 | ||||||||||||
|
|
||||||||||||||||
|
See notes to condensed financial statements.
|
||||||||||||||||
| ACE MARKETING & | ||||||||
| PROMOTIONS, INC. | ||||||||
|
|
||||||||
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Nine Months Ended September 30,
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2010
|
2009
|
||||||
|
Unaudited
|
unaudited
|
|||||||
|
Cash Flows from Operating Activities:
|
||||||||
|
Net loss
|
$ | (1,289,743 | ) | $ | (1,105,512 | ) | ||
|
Adjustments to reconcile net loss to
net cash used in operating activities:
|
||||||||
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Depreciation and amortization
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39,435 | 21,494 | ||||||
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Stock-based compensation
|
552,693 | 205,210 | ||||||
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Changes in operating assets and liabilities:
|
||||||||
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(Increase) decrease in operating assets:
|
||||||||
|
Accounts receivable
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196,306 | 449,900 | ||||||
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Prepaid expenses and other assets
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(63,925 | ) | (45,912 | ) | ||||
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Decrease in operating liabilities:
|
||||||||
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Accounts payable and accrued expenses
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(205,832 | ) | (30,914 | ) | ||||
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Total adjustments
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518,677 | 599,778 | ||||||
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Net Cash Used in Operating Activities
|
(771,066 | ) | (505,734 | ) | ||||
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Cash Flows from Investing Activities:
|
||||||||
|
Acquisition of property and equipment
|
(164,362 | ) | (46,204 | ) | ||||
|
Collection of note receivable
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- | 100,000 | ||||||
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Net Cash (Used) in Provided by Investing Activities
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(164,362 | ) | 53,796 | |||||
|
Cash Flows from Financing Activities:
|
||||||||
|
Proceeds from issuance of common stock
|
600,500 | 642,727 | ||||||
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Net Cash Provided by Financing Activities
|
600,500 | 642,727 | ||||||
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Net Increase (Decrease) in Cash and Cash Equivalents
|
(334,928 | ) | 190,789 | |||||
|
Cash and Cash Equivalents, beginning of period
|
595,611 | 509,251 | ||||||
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Cash and Cash Equivalents, end of period
|
$ | 260,683 | $ | 700,040 | ||||
|
Three Months Ended
|
Nine Months Ended
|
|||||||||||||||
|
September 30,
|
September 30,
|
|||||||||||||||
|
2010
|
2009
|
2010
|
2009
|
|||||||||||||
|
Employee stock-based compensation - option grants
|
$
|
-
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$
|
-
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$
|
267,180
|
$
|
(129,540
|
)
|
|||||||
|
Employee stock-based compensation - stock grants
|
-
|
-
|
-
|
-
|
||||||||||||
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Non-Employee stock-based compensation - option grants
|
40,322
|
68,322
|
134,799
|
172,542
|
||||||||||||
|
Non-Employee stock-based compensation - stock grants
|
15,250
|
30,000
|
135,650
|
34,200
|
||||||||||||
|
Non-Employee stock-based compensation-stock warrant
|
-
|
36,001
|
15,064
|
128,008
|
||||||||||||
|
Total
|
$
|
55,572
|
$
|
134,323
|
$
|
552,693
|
$
|
205,210
|
||||||||
|
Three Months Ended
September 30
|
Nine Months Ended
September 30
|
|||||||||||||||
|
2010
|
2009
|
2010
|
2009
|
|||||||||||||
|
Expected volatility
|
123.48%
|
-
|
123.48%
|
135.23%
|
||||||||||||
|
Expected dividend yield
|
-
|
-
|
-
|
-
|
||||||||||||
|
Risk-free interest rate
|
3.01%
|
-
|
3.01%
|
1.27%
|
||||||||||||
|
Expected term (in years)
|
7.73
|
-
|
7.73
|
4.87
|
||||||||||||
|
Share
|
Weighted
Average
Exercise
Price
|
Weighted
Average
Remaining
Contractual
Term
|
Aggregate
Intrinsic
Value
|
|||||
|
Outstanding, January 1, 2010
|
3,029,222
|
1.09
|
4.26
|
|||||
|
Granted
|
660,000
|
.54
|
10.00
|
|||||
|
Exercised
|
-
|
|||||||
|
Cancelled
|
(569,222
|
)
|
||||||
|
Outstanding, September 30, 2010
|
3,120,000
|
.97
|
2.06
|
|||||
|
Options exercisable, September 30, 2010
|
2,670,000
|
1.07
|
2.06
|
$
|
13,000
|
|||
|
Three Months Ended
September 30
|
Nine Months Ended
September 30
|
|||||||||||||||
|
2010
|
2009
|
2010
|
2009
|
|||||||||||||
|
Expected volatility
|
132.18%
|
-
|
132.18%
|
130.52%
|
||||||||||||
|
Expected dividend yield
|
-
|
-
|
-
|
-
|
||||||||||||
|
Risk-free interest rate
|
2.65%
|
-
|
2.65%
|
1.15%
|
||||||||||||
|
Expected term (in years)
|
5
|
-
|
5
|
3
|
||||||||||||
|
Share
|
Weighted
Average
Exercise
Price
|
Weighted
Average
Remaining
Contractual
Term
|
Aggregate
Intrinsic
Value
|
||||
|
Outstanding, January 1, 2010
|
1,712,366
|
$0.84
|
2.656
|
||||
|
Granted
|
1,401,000
|
$0.91
|
|||||
|
Exercised
|
-
|
-
|
|||||
|
Cancelled
|
-
|
-
|
|||||
|
Outstanding, September 30, 2010
|
3,163,366
|
$0.84
|
2.06
|
||||
|
Warrants exercisable, September 30, 2010
|
3,163,366
|
$0.84
|
2.06
|
-
|
|||
|
·
|
Def Leppard to support their band tour;
|
|
|
|
·
|
International Speeding Corporation, owner and operator of 13 major motorsports facilities, including the Daytona International Speedway;
|
|
|
·
|
Macy’s Thanksgiving Day Parade ;
|
|
|
·
|
SantaLand at Macy’s;
|
|
|
·
|
Madison Square Garden;
|
|
|
·
|
IMAX theater
|
|
|
·
|
Lonestar to support their band
|
|
Three Months Ended September 30,
|
||||||||
|
2010
|
2009
|
|||||||
|
Revenue
|
$
|
773,830
|
$
|
938,824
|
||||
|
Cost of Revenues
|
509,973
|
770,028
|
||||||
|
Gross Profit
|
263,857
|
168,796
|
||||||
|
Selling, General and Administrative Expenses
|
598,949
|
653,625
|
||||||
|
(Loss) from Operations
|
|
(335,092
|
)
|
(484,829
|
)
|
|||
|
Nine Months Ended September 30,
|
||||||||
|
2010
|
2009
|
|||||||
|
Revenue
|
$
|
2,447,723
|
$
|
2,235,103
|
||||
|
Cost of Revenues
|
1,688,609
|
1,601,245
|
||||||
|
Gross Profit
|
759,114
|
633,858
|
||||||
|
Selling, General and Administrative Expenses
|
2,048,720
|
1,743,758
|
||||||
|
(Loss) from Operations
|
(1,289,606
|
) |
(1,109,900
|
)
|
||||
|
a)
|
Lack of review or evidence of review in the financial reporting process.
|
|
b)
|
To remediate one of the 2008 deficiencies a software link was created between the operating and accounting databases. As a result of our year end audit process a deficiency was noted in the process of reconciling the sub-ledger to the general ledger balance.
|
|
a)
|
In the third quarter of 2010, Management documented their policies and procedures as they relate to the managing of operations for application and technology platforms.
|
|
a)
|
Managements plans to address the lack of review or evidence of review in the financial reporting process by instituting a checklist process where the CEO or an outside consultant will review transactions created by the CFO.
|
|
|
b)
|
The database link was created in mid 2009 and will continue to be monitored and tested. Management believes the process has improved considerably and it believes that it has fully resolved any outstanding shares in the third quarter of 2010.
|
|
Date of Sale
|
Title of Security
|
Number Sold
|
Consideration Received
and Description of
Underwriting or Other
Discounts to Market
Price or Convertible
Security, Afforded to
Purchasers
|
Exemption from
Registration Claimed
|
If Option, Warrant or
Convertible Security,
terms of exercise or
conversion
|
|
December 2009 -
March 2010
|
Common Stock and
Class D Warrants
|
2,050,000 shares and 1,332,500 warrants (includes 307,500 placement agent warrants)
|
$1,025,000; $123,000 paid in commissions
|
Rule 506
|
Warrants exercisable at $1.00 per share through August 21, 2012.
|
|
January 2010
|
Common Stock
|
210,000 shares
|
Services rendered; no commissions paid
|
Section 4(2)
|
Not applicable.
|
|
August 2010
|
Common Stock
And Warrants
|
437,500 shares
437,500 warrants
|
$175,000; no commissions paid
|
Rule 506
|
Warrants exercisable
at $.60 per share
through August 31,
2013
|
|
Exhibit
|
||
|
Number
|
Description
|
|
|
3.1
|
Articles of Incorporation filed March 26, 1998 (1)
|
|
|
3.2
|
Amendment to Certificate of Incorporation filed June 10, 1999 (1)
|
|
|
3.3
|
Amendment to Articles of Incorporation approved by stockholders on February 9, 2005(1)
|
|
|
3.4
|
Amendment to Certificate of Incorporation filed September 11, 2008 to designate rights and preferences of a series of Preferred Stock.
|
|
|
3.5
|
Amended By-Laws (1)
|
|
|
10.1
|
Employment Agreement - Michael Trepeta (2)
|
|
|
10.2
|
Employment Agreement - Dean Julia (2)
|
|
|
10.3
|
Amendments to Employment Agreement - Michael Trepeta (5)(7)
|
|
|
10.4
|
Amendments to Employment Agreement - Dean L. Julia (5)(7)
|
|
|
10.5
|
Amendment to Employment Agreement - Michael D. Trepeta (3)
|
|
|
10.6
|
Amendment to Employment Agreement - Dean L. Julia (3)
|
|
|
11.1
|
Statement re: Computation of per share earnings. See Statement of Operations and Notes to Financial Statements
|
|
|
14.1
|
Code of Ethics/Code of Conduct (5)
|
|
|
21.1
|
Subsidiaries of the Issuer - None in 2008
|
|
|
31.1
|
Chief Executive Officer Rule 13a-14(a)/15d-14(a) Certification (9)
|
|
|
31.2
|
Chief Financial Officer Rule 13a-14(a)/15d-14(a) Certification (9)
|
|
|
32.1
|
Chief Executive Officer Section 1350 Certification (9)
|
|
|
32.2
|
Chief Financial Officer Section 1350 Certification (9)
|
|
|
99.1
|
2005 Employee Benefit and Consulting Services Compensation Plan (2)
|
|
|
99.2
|
Form of Class A Warrant (2)
|
|
|
99.3
|
Form of Class B Warrant (2)
|
|
|
99.4
|
Amendment to 2005 Plan (4)
|
|
|
99.5
|
Form of Class C Warrant (8)
|
|
|
99.6
|
Form of Class D Warrant (6)
|
|
|
99.7
|
2009 Employee Benefit and Consulting Services Compensation Plan (6)
|
|
|
99.8
|
Release – 2010 Third Quarter Results of Operations (9)
|
|
(1)
|
Incorporated by reference to Registrant’s Registration Statement on Form 10-SB as filed with the Commission on February 10, 2005.
|
|
(2)
|
Incorporated by reference to Registrant's Registration Statement on Form 10-SB/A as filed with the Commission March 18, 2005.
|
|
(3)
|
Incorporated by reference to Registrant's Form 10-Q for the quarter ended June 30, 2010.
|
|
(4)
|
Incorporated by reference to the Registrant's Form 10-QSB/A filed with the Commission on August 18, 2005.
|
|
(5)
|
Incorporated by reference to the Registrant's Form 10-KSB for its fiscal year ended December 31, 2005.
|
|
(6)
|
Incorporated by reference to the Registrant's Form 10-K for its fiscal year ended December 31, 2009.
|
|
(7)
|
Incorporated by reference to the Registrant's Form 8-K dated September 21, 2007.
|
|
(8)
(9)
|
Incorporated by reference to the Registrant's Form 10-QSB for its quarter ended September 30, 2006.
Filed herewith.
|
|
ACE MARKETING & PROMOTIONS, INC.
|
|||
|
Date: November 12, 2010
|
By:
|
/s/ Dean L. Julia
|
|
|
Dean L. Julia,
|
|||
|
Chief Executive Officer
|
|||
|
By:
|
/s/ Sean McDonnell
|
||
|
Sean McDonnell,
|
|||
|
Chief Financial Officer
|
|||
No information found
* THE VALUE IS THE MARKET VALUE AS OF THE LAST DAY OF THE QUARTER FOR WHICH THE 13F WAS FILED.
| FUND | NUMBER OF SHARES | VALUE ($) | PUT OR CALL |
|---|
| DIRECTORS | AGE | BIO | OTHER DIRECTOR MEMBERSHIPS |
|---|
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No Customers Found
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Price
Yield
| Owner | Position | Direct Shares | Indirect Shares |
|---|