NFLX 10-Q Quarterly Report June 30, 2010

NFLX 10-Q Quarter ended June 30, 2010

NETFLIX INC

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10-Q 1 d10q.htm FORM 10-Q Form 10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

x	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2010

¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission File Number: 000-49802

Netflix, Inc.

(Exact name of Registrant as specified in its charter)

Delaware

77-0467272

(State or other jurisdiction of

incorporation or organization)

(I.R.S. Employer

Identification Number)

100 Winchester Circle, Los Gatos, California 95032

(Address and zip code of principal executive offices)

(408) 540-3700

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. YES x NO ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act). Yes ¨ No x

As of June 30, 2010, there were 52,358,171 shares of the registrant’s common stock, par value $0.001, outstanding.

Table of Contents


		Page
Part I. Financial Information		3

Item 1.	Condensed Consolidated Financial Statements	3
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	17
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	32
Item 4.	Controls and Procedures	32

Part II. Other Information		33

Item 1.	Legal Proceedings	33
Item 1A.	Risk Factors	33
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	33
Item 6.	Exhibits	34

Signatures		35

Exhibit Index		36

PART I. FINANCIAL INFORMATION

Item 1.

Condensed Consolidated Financial Statements

Index to Condensed Consolidated Financial Statements


		Page
Condensed Consolidated Statements of Operations for the Three and Six Months Ended June 30, 2010 and 2009		4
Condensed Consolidated Balance Sheets as of June 30, 2010 and December 31, 2009		5
Condensed Consolidated Statements of Cash Flows for the Three and Six Months Ended June 30, 2010 and 2009		6
Notes to Condensed Consolidated Financial Statements		7

Netflix, Inc.

Condensed Consolidated Statements of Operations

(unaudited)

(in thousands, except per share data)


	Three Months Ended						Six Months Ended
	June 30, 2010			June 30, 2009			June 30, 2010			June 30, 2009
Revenues	$	519,819		$	408,509		$	1,013,484		$	802,607

Cost of revenues:
Subscription		265,387			227,316			524,947			444,772
Fulfillment expenses *		49,547			41,927			97,149			83,739

Total cost of revenues		314,934			269,243			622,096			528,511

Gross profit		204,885			139,266			391,388			274,096

Operating expenses:
Technology and development *		37,863			27,119			75,262			51,319
Marketing *		74,533			46,231			149,752			108,473
General and administrative *		17,119			13,252			34,312			26,266
Gain on disposal of DVDs		(1,972	)		(118	)		(3,625	)		(1,215	)

Total operating expenses		127,543			86,484			255,701			184,843

Operating income		77,342			52,782			135,687			89,253
Other income (expense):
Interest expense		(4,893	)		(674	)		(9,852	)		(1,344	)
Interest and other income		921			866			1,893			2,476

Income before income taxes		73,370			52,974			127,728			90,385
Provision for income taxes		29,851			20,531			51,937			35,579

Net income	$	43,519		$	32,443		$	75,791		$	54,806

Net income per share:
Basic	$	0.83		$	0.56		$	1.44		$	0.94

Diluted	$	0.80		$	0.54		$	1.39		$	0.91

Weighted average common shares outstanding:
Basic		52,486			57,872			52,697			58,301

Diluted		54,324			59,660			54,548			60,182


* Stock-based compensation included in expense line items:
Fulfillment expenses	$	307		$	102		$	483		$	222
Technology and development		2,376			1,190			4,245			2,261
Marketing		756			458			1,399			901
General and administrative		3,489			1,528			6,303			3,026

See accompanying notes to the condensed consolidated financial statements.

Netflix, Inc.

Condensed Consolidated Balance Sheets

(unaudited)

(in thousands, except share and par value data)


	As of
	June 30, 2010		December 31, 2009
Assets
Current assets:
Cash and cash equivalents	$	107,327	$	134,224
Short-term investments		171,758		186,018
Current content library, net		93,123		37,329
Prepaid content		33,837		26,741
Other current assets		35,173		26,701

Total current assets		441,218		411,013
Content library, net		94,666		108,810
Property and equipment, net		123,292		131,653
Deferred tax assets		21,951		15,958
Other non-current assets		12,845		12,300

Total assets	$	693,972	$	679,734

Liabilities and Stockholders’ Equity
Current liabilities:
Accounts payable	$	120,031	$	91,475
Accrued expenses		34,746		33,387
Current portion of lease financing obligations		1,971		1,410
Deferred revenue		101,419		100,097

Total current liabilities		258,167		226,369
Long-term debt		200,000		200,000
Lease financing obligations, excluding current portion		35,185		36,572
Other non-current liabilities		23,980		17,650

Total liabilities		517,332		480,591
Commitments and contingencies
Stockholders’ equity:
Common stock, $0.001 par value; 160,000,000 shares authorized at June 30, 2010 and December 31, 2009; 52,358,171 and 53,440,073 issued and outstanding at June 30, 2010 and December 31, 2009, respectively		52		53
Accumulated other comprehensive income, net		802		273
Retained earnings		175,786		198,817

Total stockholders’ equity		176,640		199,143

Total liabilities and stockholders’ equity	$	693,972	$	679,734

See accompanying notes to the condensed consolidated financial statements.

Netflix, Inc.

Condensed Consolidated Statements of Cash Flows

(unaudited)

(in thousands)


	Three Months Ended						Six Months Ended
	June 30, 2010			June 30, 2009			June 30, 2010			June 30, 2009
Cash flows from operating activities:
Net income	$	43,519		$	32,443		$	75,791		$	54,806
Adjustments to reconcile net income to net cash provided by operating activities:
Acquisition of streaming content library		(66,157	)		(9,343	)		(116,632	)		(31,434	)
Amortization of content library		65,143			53,235			127,435			102,539
Depreciation and amortization of property, equipment and intangibles		9,309			9,013			20,168			18,188
Amortization of discounts and premiums on investments		236			119			470			313
Amortization of debt issuance costs		137			—			235			—
Stock-based compensation expense		6,928			3,278			12,430			6,410
Excess tax benefits from stock-based compensation		(11,182	)		(3,815	)		(18,606	)		(7,499	)
Loss on disposal of property and equipment		—			110			—			254
(Gain) loss on sale of short-term investments		(215	)		101			(479	)		(471	)
Gain on disposal of DVDs		(3,058	)		(506	)		(6,286	)		(2,539	)
Deferred taxes		(3,394	)		5,898			(6,155	)		4,554
Changes in operating assets and liabilities:
Prepaid content		(2,133	)		(1,613	)		(7,096	)		2,485
Other current assets		(9,211	)		(7,232	)		(8,663	)		(11,721	)
Accounts payable		19,263			(6,549	)		36,141			2,023
Accrued expenses		7,917			(34	)		21,663			2,911
Deferred revenue		1,310			(128	)		1,322			(2,632	)
Other assets and liabilities		1,840			325			5,719			2,748

Net cash provided by operating activities		60,252			75,302			137,457			140,935

Cash flows from investing activities:
Acquisition of DVD content library		(24,191	)		(43,224	)		(61,093	)		(89,723	)
Purchases of short-term investments		(21,795	)		(28,769	)		(57,790	)		(81,153	)
Proceeds from sale of short-term investments		32,055			7,832			62,825			44,765
Proceeds from maturities of short-term investments		4,310			26,175			8,323			27,505
Purchases of property and equipment		(5,671	)		(6,933	)		(12,064	)		(13,505	)
Acquisition of intangible assets		—			—			(130	)		(200	)
Proceeds from sale of DVDs		3,815			1,159			7,799			3,885
Other assets		10			11			(162	)		9

Net cash used in investing activities		(11,467	)		(43,749	)		(52,292	)		(108,417	)

Cash flows from financing activities:
Principal payments of lease financing obligations		(465	)		(295	)		(826	)		(564	)
Proceeds from issuance of common stock		13,109			9,778			23,027			23,367
Excess tax benefits from stock-based compensation		11,182			3,815			18,606			7,499
Repurchases of common stock		(45,145	)		(72,511	)		(152,869	)		(115,230	)

Net cash used in financing activities		(21,319	)		(59,213	)		(112,062	)		(84,928	)

Net increase (decrease) in cash and cash equivalents		27,466			(27,660	)		(26,897	)		(52,410	)
Cash and cash equivalents, beginning of period		79,861			115,131			134,224			139,881

Cash and cash equivalents, end of period	$	107,327		$	87,471		$	107,327		$	87,471

See accompanying notes to the condensed consolidated financial statements.

Netflix, Inc.

Notes to Condensed Consolidated Financial Statements

1. Basis of Presentation and Summary of Significant Accounting Policies

The accompanying condensed consolidated interim financial statements of Netflix, Inc. and its wholly owned subsidiary (the “Company”) have been prepared in conformity with accounting principles generally accepted in the United States (“U.S.”) and are consistent in all material respects with those applied in the Company’s Annual Report on Form 10-K for the year ended December 31, 2009. The preparation of condensed consolidated financial statements in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management to make estimates and judgments that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Examples include the estimates of useful lives and residual value of the Company’s content library, the valuation of stock-based compensation, the recognition and measurement of income tax assets and liabilities and royalties that may be due to performing rights organizations. The actual results experienced by the Company may differ from management’s estimates.

The interim financial information is unaudited, but reflects all normal recurring adjustments that are, in the opinion of management, necessary to fairly present the information set forth herein. The interim financial statements should be read in conjunction with the audited financial statements and related notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2009 filed with the Securities and Exchange Commission (the “SEC”) on February 22, 2010. Interim results are not necessarily indicative of the results for a full year.

Certain prior period amounts have been reclassified to conform to current period presentation.

There have been no material changes in the Company’s significant accounting policies as compared to the significant accounting policies described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2009.

Recent Accounting Pronouncements

There have been no recent accounting pronouncements or changes in accounting pronouncements during the six months ended June 30, 2010, as compared to the recent accounting pronouncements described in the Company’s Annual Report on Form 10-K, that are of significance, or potential significance to the Company.

2. Net Income Per Share

Basic net income per share is computed using the weighted-average number of outstanding shares of common stock during the period. Diluted net income per share is computed using the weighted-average number of outstanding shares of common stock and, when dilutive, potential common shares outstanding during the period. Potential common shares consist of incremental shares issuable upon the assumed exercise of stock options and shares currently purchasable pursuant to the Company’s employee stock purchase plan using the treasury stock method. The computation of net income per share is as follows:


	Three months ended				Six months ended
	June 30, 2010		June 30, 2009		June 30, 2010		June 30, 2009
	(in thousands, except per share data)
Basic earnings per share:
Net income	$	43,519	$	32,443	$	75,791	$	54,806
Shares used in computation:
Weighted-average common shares outstanding		52,486		57,872		52,697		58,301

Basic earnings per share	$	0.83	$	0.56	$	1.44	$	0.94

Diluted earnings per share:
Net income	$	43,519	$	32,443	$	75,791	$	54,806
Shares used in computation:
Weighted-average common shares outstanding		52,486		57,872		52,697		58,301
Employee stock options and employee stock purchase plan shares		1,838		1,788		1,851		1,881

Weighted-average number of shares		54,324		59,660		54,548		60,182

Diluted earnings per share	$	0.80	$	0.54	$	1.39	$	0.91

Netflix, Inc.

Notes to Condensed Consolidated Financial Statements—(Continued)

Employee stock options with exercise prices greater than the average market price of the common stock were excluded from the diluted calculation as their inclusion would have been anti-dilutive. The following table summarizes the potential common shares excluded from the diluted calculation:


	Three months ended		Six months ended
	June 30, 2010	June 30, 2009	June 30, 2010	June 30, 2009
	(in thousands)
Employee stock options	14	79	18	82

3. Short-Term Investments and Fair Value Measurement

The Company’s investment policy is consistent with the definition of available-for-sale securities. The Company does not buy and hold securities principally for the purpose of selling them in the near future. The Company’s policy is focused on the preservation of capital, liquidity and return. From time to time, the Company may sell certain securities but the objectives are generally not to generate profits on short-term differences in price. Short-term investments are therefore classified as available-for-sale securities and are reported at fair value as follows:


	June 30, 2010
	Amortized Cost		Gross Unrealized Gains		Gross Unrealized Losses			Estimated Fair Value
	(in thousands)
Corporate debt securities	$	102,434	$	893	$	(156	)	$	103,171
Government and agency securities		64,367		579		(5	)		64,941
Asset and mortgage backed securities		3,677		127		(158	)		3,646

	$	170,478	$	1,599	$	(319	)	$	171,758


	December 31, 2009
	Amortized Cost		Gross Unrealized Gains		Gross Unrealized Losses			Estimated Fair Value
	(in thousands)
Corporate debt securities	$	82,362	$	915	$	(106	)	$	83,171
Government and agency securities		96,998		72		(416	)		96,654
Asset and mortgage backed securities		6,262		143		(212	)		6,193

	$	185,622	$	1,130	$	(734	)	$	186,018

The following tables show the gross unrealized losses and fair value of the Company’s investments in an unrealized loss position, aggregated by investment category and length of time that individual securities have been in a continuous unrealized loss position:


	As of June 30, 2010
	Less Than 12 Months					12 Months or Greater					Total
	Fair Value		Unrealized Losses			Fair Value		Unrealized Losses			Fair Value		Unrealized Losses
	(in thousands)
Corporate debt securities	$	28,880	$	(156	)	$	—	$	—		$	28,880	$	(156	)
Government and agency securities		10,871		(5	)		—		—			10,871		(5	)
Asset and mortgage backed securities		—		—			818		(158	)		818		(158	)

	$	39,751	$	(161	)	$	818	$	(158	)	$	40,569	$	(319	)

Netflix, Inc.

Notes to Condensed Consolidated Financial Statements—(Continued)


	As of December 31, 2009
	Less Than 12 Months					12 Months or Greater					Total
	Fair Value		Unrealized Losses			Fair Value		Unrealized Losses			Fair Value		Unrealized Losses
	(in thousands)
Corporate debt securities	$	25,982	$	(106	)	$	—	$	—		$	25,982	$	(106	)
Government and agency securities		85,391		(414	)		3,279		(2	)		88,670		(416	)
Asset and mortgage backed securities		280		(1	)		768		(211	)		1,048		(212	)

	$	111,653	$	(521	)	$	4,047	$	(213	)	$	115,700	$	(734	)

Because the Company does not intend to sell the investments and it is not likely that the Company will be required to sell the investments before recovery of their amortized cost basis, the Company does not consider those investments with an unrealized loss to be other-than-temporarily impaired at June 30, 2010. There were no material other-than-temporary impairments or credit losses related to available-for-sale securities in the three or six months ended June 30, 2010 or 2009. In addition, there were no material gross realized gains or losses from the sale of available-for-sale securities in the three or six months ended June 30, 2010 or 2009.

The estimated fair value of short-term investments by contractual maturity as of June 30, 2010 is as follows:


	(in thousands)
Due within one year	$	31,024
Due after one year and through 5 years		137,657
Due after 5 years and through 10 years		—
Due after 10 years		3,077

Total short-term investments	$	171,758

Netflix, Inc.

Notes to Condensed Consolidated Financial Statements—(Continued)

The Company measures certain financial assets at fair value on a recurring basis, including cash equivalents and available-for-sale securities. Fair value is a market-based measurement that should be determined based on the assumptions that market participants would use in pricing an asset or liability.


	Fair Value Measurements at June 30, 2010
	Total		Quoted Prices in Active Markets for Identical Assets		Significant Other Observable Inputs		Significant Unobservable Inputs
	Total		(Level 1)		(Level 2)		(Level 3)
	(in thousands)
Current Assets:
Money market funds ⁽¹⁾	$	3,449	$	3,449	$	—	$	—
Fixed income securities ⁽²⁾		184,157		—		184,157		—

Total current assets		187,606		3,449		184,157		—

Non-current Assets:
Money market funds ⁽³⁾		3,729		3,729		—		—

Total assets	$	191,335	$	7,178	$	184,157	$	—


	Fair Value Measurements at December 31, 2009
	Total		Quoted Prices in Active Markets for Identical Assets		Significant Other Observable Inputs		Significant Unobservable Inputs
	Total		(Level 1)		(Level 2)		(Level 3)
	(in thousands)
Current Assets:
Money market funds ⁽¹⁾	$	690	$	690	$	—	$	—
Fixed income securities ⁽⁴⁾		186,018		—		186,018		—

Total current assets		186,708		690		186,018		—

Non-current Assets:
Money market funds ⁽³⁾		2,829		2,829		—		—

Total assets	$	189,537	$	3,519	$	186,018	$	—

(1)	Included in cash and cash equivalents in the Company’s condensed consolidated balance sheets

(2)	Includes $12.4 million included in cash and cash equivalents and $171.8 million included in short –term investments in the Company’s condensed consolidated balance sheets as of June 30, 2010.

(3)	Included in other non-current assets in the Company’s condensed consolidated balance sheets as these funds represent restricted cash related to workers compensation deposits.

(4)	Included in short –term investments in the Company’s condensed consolidated balance sheets.

The hierarchy level assigned to each security in the Company’s available-for-sale portfolio and cash equivalents is based on its assessment of the transparency and reliability of the inputs used in the valuation of such instrument at the measurement date. The fair value of available-for-sale securities included in the Level 1 category is based on quoted prices that are readily and regularly available in an active market. The fair value of available-for-sale securities and cash equivalents included in the Level 2 category is based on observable inputs, such as quoted prices for similar assets at the measurement date; quoted prices in markets that are not active; or other inputs that are observable, either directly or indirectly. These values were obtained from an independent pricing service and were evaluated using pricing models that vary by asset class and may incorporate available trade, bid and other market information and price quotes from well established independent pricing vendors and broker-dealers. Our procedures include controls to ensure that appropriate fair values are recorded such as comparing prices obtained from multiple independent sources. See Note 4 for further information regarding the fair value of the Company’s 8.50% senior notes.

4. Long-term Debt

As of June 30, 2010, the Company had $200.0 million of long-term debt outstanding. The debt consists of $200.0 million aggregate principal amount of 8.50% senior notes due November 15, 2017 (“the Notes”). Interest on the Notes is payable semi-annually at a rate of 8.50% per annum on May 15 and November 15 of each year, commencing on May 15, 2010.

The 8.50% Notes include, among other terms and conditions, limitations on the Company’s ability to create, incur, assume or be liable for indebtedness (other than specified types of permitted indebtedness); dispose of assets outside the ordinary course (subject to

Netflix, Inc.

Notes to Condensed Consolidated Financial Statements—(Continued)

specified exceptions); acquire, merge or consolidate with or into another person or entity (other than specified types of permitted acquisitions); create, incur or allow any lien on any of its property or assign any right to receive income (except for specified permitted liens); make investments (other than specified types of investments); or pay dividends, make distributions, or purchase or redeem our equity interests (each subject to specified exceptions). At June 30, 2010 and December 31, 2009, the Company was in compliance with these covenants.

Based on quoted market prices, the fair value of the 8.50% Notes as of June 30, 2010 and December 31, 2009 was approximately $208.0 million and $207.5 million, respectively.

5. Balance Sheet Components

Content Library, Net

Content library and accumulated amortization are as follows:


	As of
	June 30, 2010			December 31, 2009
	(in thousands)
Content library, gross	$	812,865		$	742,802
Less: Accumulated amortization		(625,076	)		(596,663	)

		187,789			146,139
Less: Current content library, net		93,123			37,329

Content library, net	$	94,666		$	108,810

Property and Equipment, Net

Property and equipment and accumulated depreciation are as follows:


		As of
	Useful Life	June 30, 2010			December 31, 2009
		(in thousands)
Computer equipment	3 years	$	68,105		$	62,132
Other equipment	5 years		65,369			65,059
Computer software, including internal-use software	3 years		38,766			35,401
Furniture and fixtures	3 years		12,436			12,421
Building	30 years		40,681			40,681
Leasehold improvements	Over life of lease		35,893			35,156
Capital work-in-progress			15,054			15,097

Property and equipment, gross			276,304			265,947
Less: Accumulated depreciation			(153,012	)		(134,294	)

Property and equipment, net		$	123,292		$	131,653

6. Other Comprehensive Income

Other comprehensive income consists of unrealized gains and losses on available-for-sale securities, net of tax. The components of comprehensive income are as follows:


	Three months ended				Six months ended
	June 30, 2010		June 30, 2009		June 30, 2010		June 30, 2009
	(in thousands)
Net income	$	43,519	$	32,443	$	75,791	$	54,806
Other comprehensive income:
Change in unrealized gain (loss) on available-for-sale securities, net of tax		315		1,172		529		641

Comprehensive income	$	43,834	$	33,615	$	76,320	$	55,447

Netflix, Inc.

Notes to Condensed Consolidated Financial Statements—(Continued)

7. Stockholders’ Equity

Stock Repurchases

During the three months ended June 30, 2010, the Company repurchased 406,309 shares of common stock at an average price of approximately $108 per share for an aggregate amount of approximately $44 million. Shares repurchased have been retired. Under the current stock repurchase plan, announced on June 11, 2010, the Company is authorized to repurchase up to $300 million of its common stock through the end of 2012. As of June 30, 2010, $299.2 million of this authorization is remaining. The timing and actual number of shares repurchased will depend on various factors including price, corporate and regulatory requirements, debt covenant requirements, alternative investment opportunities and other market conditions.

Shares repurchased by the Company are accounted for when the transaction is settled. There were 40,000 unsettled share repurchases at June 30, 2010 totaling $4.6 million. Shares repurchased and retired are deducted from common stock for par value and from additional paid in capital for the excess over par value. If additional paid in capital has been exhausted, the excess over par value is deducted from retained earnings. Direct costs incurred to acquire the shares are included in the total cost of the shares. For the three and six months ended June 30, 2010, $13.9 million and $98.8 million, respectively, were deducted from retained earnings related to share repurchases.

Stock-Based Compensation

A summary of option activity during the six months ended June 30, 2010 is as follows:


			Options Outstanding				Weighted-Average Remaining Contractual Term (in Years)	Aggregate Intrinsic Value (in Thousands)
	Shares Available for Grant		Number of Shares		Weighted-Average Exercise Price
Balances as of December 31, 2009	2,591,267		4,241,438		$	22.74
Granted	(339,541	)	339,541			75.29
Exercised	—		(962,574	)		22.41

Balances as of June 30, 2010	2,251,726		3,618,405			27.76	5.97	$	292,676

Vested and exercisable at June 30, 2010			3,618,405			27.76	5.97	$	292,676

The aggregate intrinsic value in the table above represents the total pretax intrinsic value (the difference between the Company’s closing stock price on the last trading day of the second quarter of 2010 and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had all option holders exercised their options on June 30, 2010. This amount changes based on the fair market value of the Company’s common stock. Total intrinsic value of options exercised for the three months ended June 30, 2010 and 2009 was $33.1 million and $11.2 million, respectively. Total intrinsic value of options exercised for the six months ended June 30, 2010 and 2009 was $55.9 million and $27.5 million, respectively.

Cash received from option exercises and purchases under the ESPP for the three months ended June 30, 2010 and 2009 was $13.1 million and $9.8 million, respectively. Cash received from option exercises and purchases under the ESPP for the six months ended June 30, 2010 and 2009 was $23.0 million and $23.4 million, respectively.

The following table summarizes the assumptions used to value option grants using the lattice-binomial model:


	Three Months Ended June 30,		Six Months Ended June 30,
	2010	2009	2010	2009
Dividend yield	0%	0%	0%	0 %
Expected volatility	52%	52%	46%-52%	52%-56%
Risk-free interest rate	3.67%	3.01%	3.67%	2.60%-3.01%
Suboptimal exercise factor	1.97-2.30	1.74-1.94	1.78-2.30	1.73-1.94

Netflix, Inc.

Notes to Condensed Consolidated Financial Statements—(Continued)

In the first and second quarters of 2010, the Company used a suboptimal exercise factor of 2.15 and 2.30, respectively, for executives and 1.78 and 1.97, respectively, for non-executives, resulting in a calculated expected life of the option grants of five years for executives and four years for non-executives. In the first and second quarters of 2009, the Company used a suboptimal exercise factor of 1.87 and 1.94, respectively, for executives and 1.73 and 1.74, respectively, for non-executives, which resulted in a calculated expected life of the option grants of four years for executives and three years for non-executives.

The weighted-average fair value of employee stock options granted during the three months ended June 30, 2010 and 2009 was $45.08 and $18.34 per share, respectively. The weighted-average fair value of employee stock options granted during the six months ended June 30, 2010 and 2009 was $35.24 and $15.99 per share, respectively.

The following table summarizes the assumptions used to value employee stock purchase rights for the offering periods commencing in May 2010 and May 2009, respectively, using the Black Scholes option pricing model:


	Three Months Ended June 30,
	2010		2009
Dividend yield	0	%	0	%
Expected volatility	45	%	55	%
Risk-free interest rate	0.24	%	0.35	%
Expected life (in years)	0.5		0.5

The following table summarizes stock-based compensation expense, net of tax, related to stock option plans and employee stock purchases for the three and six months ended June 30, 2010 and 2009 which was allocated as follows:


	Three Months Ended June 30,						Six Months Ended June 30,
	2010			2009			2010			2009
	(in thousands)
Fulfillment expense	$	307		$	102		$	483		$	222
Technology and development		2,376			1,190			4,245			2,261
Marketing		756			458			1,399			901
General and administrative		3,489			1,528			6,303			3,026

Stock-based compensation expense before income taxes		6,928			3,278			12,430			6,410
Income tax benefit		(2,820	)		(1,272	)		(5,054	)		(2,531	)

Total stock-based compensation after income taxes	$	4,108		$	2,006		$	7,376		$	3,879

8. Income Taxes

The effective tax rates for the three months ended June 30, 2010 and 2009 were 40.7% and 38.8%, respectively. The effective tax rates for the six months ended June 30, 2010 and 2009 were 40.7% and 39.4%, respectively.

As of December 31, 2009, the Company had $13.2 million of gross unrecognized tax benefits. During the six months ended June 30, 2010, the Company had an increase in gross unrecognized tax benefits of approximately $1.0 million. The gross uncertain tax positions, if recognized by the Company, will result in a reduction of approximately $11.3 million to the tax provision thereby favorably impacting the Company’s effective tax rate. The Company’s unrecognized tax benefits are classified as other non-current liabilities in the condensed consolidated balance sheet.

The Company includes interest and penalties related to unrecognized tax benefits within the provision for income tax expense.

The Company files income tax returns in the U.S. federal jurisdiction and all of the states where income tax is imposed. The Company is subject to U.S. federal income tax examinations for years after 2000 and state income tax examinations by state taxing authorities for years after 1999. The Company is currently under examination in California for years 2006 and 2007. It is reasonably possible that the liability associated with our unrecognized tax benefits will increase or decrease within the next twelve months. These changes may be the result of ongoing audits. At this time, an estimate of the range of reasonably possible outcomes cannot be made.

Netflix, Inc.

Notes to Condensed Consolidated Financial Statements—(Continued)

9. Commitments and Contingencies

Lease Financing Obligation

In June 2004 and June 2006, the Company entered into two separate lease agreements for the Los Gatos, California headquarters site. Because the terms of the original facilities lease required the Company’s involvement in the construction funding of the buildings, the Company is the “deemed owner” (for accounting purposes only) of these buildings in accordance with the Financial Accounting Standard Board’s Accounting Standards Codification Topic (“ASC”) 840.40 Leases—Sale-Leaseback Transactions as it applies to situations where an entity is involved with the construction funding of an asset that will be leased when the construction project is completed.

Accordingly, the Company recorded an asset of $40.7 million, representing the total costs of the buildings and improvements, including the costs paid by the lessor (the legal owner of the buildings), with a corresponding liability. Upon completion of construction of each building, the Company did not meet the sale-leaseback criteria for derecognition of the building assets and liabilities. Therefore the leases are accounted for as financing obligations and the building is depreciated over a 30 year useful life. The monthly rent payments made to the lessor under the lease agreements are recorded in the Company’s financial statements as land lease expense and principal and interest on the financing liabilities.

In the first quarter of 2010, the Company extended the facility leases for the Los Gatos buildings for an additional five year term after the remaining term of the original lease, thus increasing the future minimum payments under lease financing obligations by approximately $14 million. As of June 30, 2010, the remaining future minimum payments under the lease financing obligation are $25.8 million. The leases will continue to be accounted for as financing obligations and no gain or loss was recorded as a result of the lease financing modification. The lease financing obligation balance at the end of the extended lease term will be approximately $25.8 million which approximates the net book value of the buildings to be relinquished to the lessor.

Streaming Content

The Company classifies streaming content as either a current or non-current asset in the consolidated balance sheets based on the estimated time of usage after certain criteria have been met, including availability of the streaming content for its first showing. The Company had $228.9 million and $114.8 million of commitments at June 30, 2010 and December 31, 2009, respectively, related to streaming content license agreements that do not meet asset recognition criteria.

The Company has entered into an agreement under which it has the obligation to pay license fees in exchange for certain qualifying titles that are released theatrically in the United States from 2010 through 2018. The titles to be received under the agreement are at the discretion of the content provider, subject to certain minimum requirements. The license fees are based on the quantity of titles received and domestic theatrical exhibition receipts of qualifying titles. As these titles have not yet been released in theatres, the Company is unable to estimate the amounts to be paid under this arrangement. However, such amounts are expected to be significant.

The Company is currently involved in negotiations with performing rights organizations (PROs) that hold the rights to music used in connection with streaming content. The Company accrues for estimated royalties that may be due to PROs. The outcome of these negotiations is uncertain. Additionally, pending litigation between certain PROs and other third parties could impact our negotiations. If we are unable to reach mutually acceptable terms with the PROs, the Company could become involved in similar litigation. The results of any negotiation or litigation may be materially different from management’s estimates.

Litigation

From time to time, in the normal course of its operations, the Company is a party to litigation matters and claims, including claims relating to employee relations, business practices and patent infringement. Litigation can be expensive and disruptive to normal business operations. Moreover, the results of complex legal proceedings are difficult to predict and the Company’s view of these matters may change in the future as the litigation and events related thereto unfold. The Company expenses legal fees as incurred. The Company makes a provision for contingent losses when it is both probable that a liability has been incurred and the amount of the loss can be reasonably estimated. An unfavorable outcome to any legal matter, if material, could have an adverse effect on the Company’s operations or its financial position, liquidity or results of operations.

On March 29, 2010, Parallel Networks, LLC filed a complaint for patent infringement against the Company and others in the United States District Court for the Eastern District of Texas, captioned Parallel Networks, LLC v. Abercrombie & Fitch Co., et. al ,

Netflix, Inc.

Notes to Condensed Consolidated Financial Statements—(Continued)

Civil Action No 6:10-cv-00111-LED. The complaint alleges that the Company infringed U.S. Patent No. 6,446,111 entitled “Method and Apparatus for Client-Server Communication Using a Limited Capability Client Over a Low-Speed Communication Link,” issued on September 3, 2002. The complaint seeks unspecified compensatory and enhanced damages, interest and fees, and seeks to permanently enjoin the Company from infringing the patent in the future. With respect to this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450 Commitments and Contingencies ; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

On September 25, 2009, Alcatel-Lucent USA Inc. filed a complaint for patent infringement against the Company in the United States District Court for the Eastern District of Texas, captioned Alcatel-Lucent USA Inc. v. Amazon.com Inc., et. al, Civil Action No. 6:09-cv-422. The complaint alleges that the Company infringed U.S. Patents Nos. 5,649,131 entitled “Communications Protocol” issued on July 15, 1997, 5,623,656 entitled “Script Based Data Communication System and Method Utilizing State Memory” issued on April 22, 1997 and 5,404,507 entitled “Apparatus and Method for Finding Records in a Database by Formulating a Query Using Equivalent Terms Which Correspond to Terms in the Input Query,” issued April 4, 1995. The complaint seeks unspecified compensatory and enhanced damages, interest, costs and fees, and seeks to permanently enjoin the Company from infringing the patents in the future. With respect to this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

In January through April of 2009, a number of purported anti-trust class action suits were filed against the Company. Wal-Mart Stores, Inc. and Walmart.com USA LLC (collectively, Wal-Mart) were also named as defendants in these suits. Most of the suits were filed in the United States District Court for the Northern District of California and other federal district courts around the country. A number of suits were filed in the Superior Court of the State of California, Santa Clara County. The plaintiffs, who are current or former Netflix customers, generally allege that Netflix and Wal-Mart entered into an agreement to divide the markets for sales and online rentals of DVDs in the United States, which resulted in higher Netflix subscription prices. On April 10, 2009, the Judicial Panel on Multidistrict Litigation ordered all cases pending in federal court transferred to the Northern District of California to be consolidated or coordinated for pre-trial purposes. These cases have been assigned the multidistrict litigation number MDL-2029. On March 19, 2010, plaintiffs filed a motion for class certification. The cases pending in the Superior Court of the State of California, Santa Clara County have been consolidated. In addition, in May of 2009, three additional lawsuits were filed—two in the Northern District of California and one in the Superior Court of the State of California, San Mateo County—alleging identical conduct and seeking identical relief. In these three cases, the plaintiffs are current or former subscribers to the online DVD rental service offered by Blockbuster Inc. The two cases filed in federal court on behalf of Blockbuster subscribers have been related to MDL-2029. On December 1, 2009, the federal Court entered an order granting defendants’ motion to dismiss the two federal cases filed on behalf of Blockbuster subscribers. Plaintiffs filed an amended complaint on March 1, 2010. Defendants moved to dismiss the Blockbuster subscribers’ amended complaint on March 31, 2010. The Court denied the motion to dismiss on July 6, 2010. The lawsuit filed in Superior Court of the State of California, San Mateo County has been coordinated with the cases pending in Santa Clara County. The complaints, which assert violations of federal and/or state antitrust laws, seek injunctive relief, costs (including attorneys’ fees) and damages in an unspecified amount. With respect to this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

On October 24, 2008, Media Queue, LLC filed a complaint for patent infringement against the Company in the United States District Court for the Eastern District of Oklahoma, captioned Media Queue, LLC v. Netflix, Inc., et. al , Civil Action No. CIV 08-402-KEW. The complaint alleges that the Company infringed U.S. Patent No. 7,389,243 entitled “Notification System and Method for Media Queue” issued on June 17, 2008. The complaint seeks unspecified compensatory and enhanced damages, interest and fees, and seeks to permanently enjoin the Company from infringing the patent in the future. On February 24, 2009, the case was transferred to the Northern District of California. On August 14, 2009, the Company filed a motion for summary judgment of non-infringement. A hearing on the motion was held on November 17, 2009. On December 1, 2009, the Court granted the Company’s motion for summary judgment of non-infringement. On February 10, 2010, plaintiff appealed the summary judgment ruling. With respect to this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450; however, based on its current knowledge, management does not believe that the amount of such possible loss or a range of potential loss is reasonably estimable.

Netflix, Inc.

Notes to Condensed Consolidated Financial Statements—(Continued)

On December 28, 2007, Parallel Networks, LLC filed a complaint for patent infringement against the Company in the United States District Court for the Eastern District of Texas, captioned Parallel Networks, LLC v. Netflix, Inc., et. al , Civil Action No 2:07-cv-562-DF. The complaint alleges that the Company infringed U.S. Patent Nos. 5,894,554 and 6,415,335 B1 entitled “System For Managing Dynamic Web Page Generation Requests by Intercepting Request at Web Server and Routing to Page Server Thereby Releasing Web Server to Process Other Requests” and “System and Method for Managing Dynamic Web Page Generation Requests”, issued on April 13, 1999 and July 2, 2002, respectively. The complaint seeks unspecified compensatory and enhanced damages, interest and fees, and seeks to permanently enjoin the Company from infringing the patent in the future. On March 10, 2010, the Company filed a motion for summary judgment of invalidity. On March 26, 2010, the Company filed a motion for summary judgment of non-infringement. The Court has set a July 28, 2010 hearing date for these motions. With respect to this matter, management has determined that a potential loss is not probable and accordingly, no amount has been accrued. Management has determined a potential loss is reasonably possible as it is defined by ASC 450; however, based on its current knowledge, management believes that any amount in the estimated range of reasonably possible losses will be immaterial.

Indemnification

In the ordinary course of business, the Company enters into contractual arrangements under which it has agreed to provide indemnification of varying scope and terms to business partners and other parties with respect to certain matters, including, but not limited to, losses arising out of the Company’s breach of such agreements and out of intellectual property infringement claims made by third parties. In these circumstances, payment may be conditional on the other party making a claim pursuant to the procedures specified in the particular contract. Further, the Company’s obligations under these agreements may be limited in terms of time or amount, and, in some instances, the Company may have recourse against third parties for certain payments. In addition, the Company has entered into indemnification agreements with its directors and certain of its officers that will require it, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors or officers. The terms of such obligations vary.

It is not possible to make a reasonable estimate of the maximum potential amount of future payments under these or similar agreements due to the conditional nature of the Company’s obligations and the unique facts and circumstances involved. No amount has been accrued in the accompanying condensed consolidated financial statements with respect to these indemnification obligations.

Item 2.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Forward-Looking Statements

This Quarterly Report on Form 10-Q contains certain forward-looking statements within the meaning of the federal securities laws. These forward-looking statements include, but are not limited to: statements regarding international expansion, trends in average revenue per paying subscriber, investments in our content library and increased spending for streaming content, our competitive advantage, our core strategy, expectations with respect to the growth of Internet delivery of content, growth in our average number of paying subscribers, future investments in our content library and its effects on our gross margin and liquidity, continuing legal costs, deferred tax assets and our liquidity. These forward-looking statements are subject to risks and uncertainties that could cause actual results and events to differ. Factors that might cause or contribute to such differences include, but are not limited to, those discussed in the Annual Report on Form 10-K for the year ended December 31, 2009 filed with the Securities and Exchange Commission (“SEC”) on February 22, 2010.

We assume no obligation to revise or publicly release any revision to any forward-looking statements contained in this Quarterly Report on Form 10-Q.

Overview

Our Business

With more than 15 million subscribers, we are the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. Our subscribers can instantly watch unlimited movies and TV episodes streamed to their TVs and computers and can receive DVDs delivered quickly to their homes. We offer a variety of subscription plans, with no due dates, no late fees, no shipping fees and no pay-per-view fees. Aided by our proprietary recommendation and merchandising technology, subscribers can select from a growing library of titles that can be watched instantly and a vast array of titles on standard definition DVD, along with its high definition successor, Blu-ray (collectively referred to in this Quarterly Report as “DVD”). On average, over 2 million discs are shipped daily from our distribution centers across the United States. Additionally, more than 61% of our subscribers instantly watched more than 15 minutes of streaming content in the second quarter of 2010.

Subscribers can:

•

Watch streaming content without commercial interruption on their computers and TVs. The viewing experience is enabled by Netflix controlled software that runs on a variety of consumer electronics devices (“Netflix Ready Devices”). These Netflix Ready Devices currently include platforms such as Blu-ray disc players, Internet-connected TVs, digital video players and game consoles.

•

Receive DVDs by U.S. mail and return them to us at their convenience using our prepaid mailers. After a DVD has been returned, we mail the next available DVD in a subscriber’s queue.

Our core strategy is to grow a large subscription business consisting of streaming and DVD-by-mail content. By combining streaming and DVD as part of the Netflix subscription, we are able to offer subscribers a uniquely compelling selection of movies for one low monthly price. We believe this creates a competitive advantage as compared to a streaming only subscription service. This advantage will diminish over time as more content becomes available over the Internet from competing services, by which time we expect to have further developed our other advantages such as brand, distribution, and our proprietary merchandising platform.

Performance Highlights

The following represents our performance highlights for the three months ended June 30, 2010, March 31, 2010 and June 30, 2009 and the six months ended June 30, 2010 and June 30, 2009:


	Three Months Ended									Change
	June 30, 2010			March 31, 2010			June 30, 2009			Q2’10 vs. Q1’10		Q2’10 vs. Q2’09
	(in thousands except per share data, percentages and subscriber acquisition cost)
Revenues	$	519,819		$	493,665		$	408,509		5.3	%	27.2	%
Net income		43,519			32,272			32,443		34.9	%	34.1	%
Net income per share - diluted	$	0.80		$	0.59		$	0.54		35.6	%	48.1	%
Total subscribers at end of period		15,001			13,967			10,599		7.4	%	41.5	%
Churn*		4.0	%		3.8	%		4.5	%	5.3	%	(11.1	)%
Subscriber acquisition cost**	$	24.37		$	21.54		$	23.88		13.1	%	2.1	%
Gross margin		39.4	%		37.8	%		34.1	%	4.2	%	15.5	%


	Six Months Ended						Change
	June 30, 2010			June 30, 2009			YTD ‘10 vs. YTD ‘09
	(in thousands, except per share data, percentages and subscriber acquisition cost)
Revenues	$	1,013,484		$	802,607		26.3	%
Net income		75,791			54,806		38.3	%
Net income per share - diluted	$	1.39		$	0.91		52.7	%
Total subscribers at end of period		15,001			10,599		41.5	%
Churn *		3.9	%		4.3	%	(9.3	)%
Subscriber acquisition cost	$	22.86		$	24.94		(8.3	)%
Gross margin		38.6	%		34.2	%	12.9	%

Churn is a monthly measure defined as customer cancellations in the quarter divided by the sum of beginning subscribers and gross subscriber addition, then divided by three months. Churn for the six months ended June 30, 2010 and 2009 is the average of Churn for the two quarters of the respective period.

**	Subscriber acquisition costs is defined as total marketing expense divided by total gross subscriber additions.

Critical Accounting Policies and Estimates

The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported periods. The Securities and Exchange Commission (“SEC”) has defined a company’s critical accounting policies as the ones that are most important to the portrayal of a company’s financial condition and results of operations, and which require a company to make its most difficult and subjective judgments. Based on this definition, we have identified the critical accounting policies and judgments addressed below. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from these estimates.

Content Accounting

We obtain content through DVD direct purchases, streaming content license agreements and DVD and streaming revenue sharing agreements with studios, distributors, and other suppliers.

We acquire DVD content for the purpose of renting such content to our subscribers and earning subscription rental revenues, and, as such, we consider our direct purchase DVD library to be a productive asset. Accordingly, we classify our DVD library as a non-current asset on the consolidated balance sheets. We amortize our direct purchase DVDs, less estimated salvage value, on a “sum-of-the-months” accelerated basis over their estimated useful lives. The useful life of the new-release DVDs and back-catalog DVDs is estimated to be one year and three years, respectively. In estimating the useful life of our DVDs, we consider historical utilization patterns primarily including the number of times a DVD title is shipped to subscribers in a given period as well as an estimate for lost or damaged DVDs. Historically, the utilization patterns of our DVDs have not changed significantly and we do not expect them to change significantly in the future. However, if we were to amortize our DVDs over a period that is greater or shorter than our estimated useful life of one to three years, our amortization expense and results of operations could be materially impacted.

We provide a salvage value for those direct purchase DVDs that we estimate we will sell at the end of their useful lives. Use of a different salvage value would not materially impact our financial statements. Further, historically, the actual number of DVDs sold and the actual salvage value of those DVDs have not differed significantly from our estimates and, in the future, we do not expect the differences to be material to our financial position or results of operations. For those DVDs that we do not expect to sell, no salvage value is provided. We periodically evaluate the useful lives and salvage values of our DVDs.

The terms of certain DVD direct purchase agreements with studios and distributors provide for discounts based on type of purchases or based on volume of purchases. The discounts based on type of purchases are recorded as a reduction of DVD content library when the eligible titles are purchased. The discounts based on volume of purchases are also recorded as a reduction of DVD content library when the eligible titles are purchased and are recorded at a discount rate based on historical and estimated purchases over the title term. Historically, actual discounts have not differed significantly from estimated discounts and we do not expect the differences to be material to our financial position or results of operations.

We obtain content distribution rights in order to stream movies and TV episodes without commercial interruption to subscribers’ computers and TVs via Netflix Ready Devices. We account for streaming content in accordance with the Financial Accounting Standards Board’s (“FASB”) Accounting Standards Codification (“ASC”) topic 920 Entertainment – Broadcasters . Streaming content is generally licensed for a fixed fee for the term of the license agreement. We classify our streaming content obtained through a license agreement as either a current or non-current library in the consolidated balance sheets based on the estimated time of usage

after certain criteria have been met, including availability of the streaming content for its first showing. Any licensed streaming content payments not meeting the criteria for classification in the library are classified as prepaid content. We amortize licensed streaming content on a straight-line basis generally over the term of the related license agreements or the title’s window of availability.

We also obtain DVD and streaming content through revenue sharing agreements with studios and distributors. The terms of some revenue sharing agreements obligate us to make a generally low initial payment for certain titles, representing a minimum contractual obligation under the agreement. The low initial payment is in exchange for a commitment to share a percentage of our subscription revenues or to pay a fee, based on utilization, for a defined period of time, or the title term, which typically ranges from six to twelve months for each title. The initial payment may be in the form of an upfront non-recoupable payment. This payment is capitalized in the content library in accordance with our DVD and streaming content policies as applicable. The initial payment may also be in the form of a prepayment of future revenue sharing obligations which is classified as prepaid content. This prepayment is amortized as revenue sharing obligations are incurred. If during the title term, we determine that the full prepayment will not be amortized based on utilization, a provision for the estimated difference is recorded in the period that such shortfall is deemed probable. Under the revenue sharing agreements for its DVD library, at the end of the title term, we generally have the option of returning the DVD to the studio, destroying the DVD or purchasing the DVD. In most cases, we purchase the disc where we have the ability to do so. This end of term buy-out cost is also included in DVD library.

Cash flows associated with obtaining content are classified as either operating activities or investing activities based on the underlying type of content obtained and type of arrangement. Other companies in the in-home entertainment video industry classify all cash flows associated with obtaining content as operating activities. We classify cash flows related to our content as follows:

•

Revenue sharing obligations incurred based on utilization as well as amortization of licensed streaming content that do not meet asset recognition criteria are classified as cash used in operating activities in the line item “net income”.

•

Changes in prepaid content are classified as operating activities.

•

The amortization of the streaming and DVD content libraries is classified as a reconciling item between net income and cash flow from operating activities in the line item “Amortization of content library”.

•

The acquisition of streaming content library is classified as cash used in operating activities in the line item “Acquisition of streaming content library”.

•

The acquisition of DVD content library, net of changes in related accounts payable, is classified as cash used in investing activities in the line item “Acquisition of DVD content library” because the DVD content library is considered a productive asset.

Stock-Based Compensation

Stock-based compensation cost at the grant date is based on the total number of option shares granted and an estimate of the fair value of the awards expected to vest and is recognized as expense ratably over the requisite service period, which is the vesting period.

We calculate the fair value of new stock-based compensation awards under our stock option plans using a lattice-binomial model. We use a Black-Scholes model to determine the fair value of employee stock purchase plan shares. These models require the input of highly subjective assumptions, including price volatility of the underlying stock. Changes in the subjective input assumptions can affect the estimate of fair value of options granted and our results of operations could be impacted.

•

Expected Volatility: Our computation of expected volatility is based on a blend of historical volatility of our common stock and implied volatility of tradable forward call options to purchase shares of our common stock. Our decision to incorporate implied volatility was based on our assessment that implied volatility of publicly traded options in our common stock is more reflective of market conditions and, therefore, can reasonably be expected to be a better indicator of expected volatility than historical volatility of our common stock. We include the historical volatility in our computation due to low trade volume of our tradable forward call options in certain periods precluding sole reliance on implied volatility. An increase in our computation of expected volatility from 52% to 62% would increase the total stock-based compensation expense by approximately $0.2 million.

•

Suboptimal Exercise Factor: Our computation of the suboptimal exercise factor is based on historical option exercise behavior and the terms and vesting periods of the options granted and is determined for both executives and non-executives. An increase in the suboptimal exercise factor of 10% would increase the total stock-based compensation by approximately $0.4 million.

Income Taxes

We record a tax provision for the anticipated tax consequences of our reported results of operations using the asset and liability method. Deferred income taxes are recognized by applying the enacted tax rates applicable to future years to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance for any tax benefits for which future realization is uncertain.

Although we believe our assumptions, judgments and estimates are reasonable, changes in tax laws or our interpretation of tax laws and the resolution of any tax audits could significantly impact the amounts provided for income taxes in our consolidated financial statements.

In evaluating our ability to recover our deferred tax assets, in full or in part, we consider all available positive and negative evidence, including our past operating results, and our forecast of future market growth, forecasted earnings, future taxable income and prudent and feasible tax planning strategies. The assumptions utilized in determining future taxable income require significant judgment and are consistent with the plans and estimates we are using to manage the underlying businesses. Actual operating results in future years could differ from our current assumptions, judgments and estimates. However, we believe that the deferred tax assets recorded on our balance sheet will ultimately be realized. In the event we were to determine that we would not be able to realize all or part of our net deferred tax assets in the future, an adjustment to the deferred tax assets would be charged to earnings in the period in which we make such determination.

We did not recognize certain tax benefits from uncertain tax positions within the provision for income taxes. We may recognize a tax benefit only if it is more likely than not the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefit recognized in the financial statements from such position is then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. At June 30, 2010, our estimated gross unrecognized tax benefits were $14.2 million of which $11.3 million, if recognized, could favorably impact our future earnings. Due to uncertainties in any tax audit outcome, our estimates of the ultimate settlement of our unrecognized tax positions may change and the actual tax benefits may differ significantly from the estimates. See Note 8 to the consolidated financial statements for further information regarding income taxes.

Results of Operations

The following table sets forth, for the periods presented, the line items in our condensed consolidated statements of operations as a percentage of total revenues. The information contained in the table below should be read in conjunction with the condensed consolidated financial statements, notes to the condensed consolidated financial statements and Management’s Discussion and Analysis of Financial Condition and Results of Operations included in this Quarterly Report on Form 10-Q.


	Three Months Ended						Six Months Ended
	June 30, 2010		March 31, 2010		June 30, 2009		June 30, 2010		June 30, 2009
Revenues	100.0	%	100.0	%	100.0	%	100.0	%	100.0	%

Cost of revenues:
Subscription	51.1	%	52.6	%	55.6	%	51.8	%	55.4	%
Fulfillment expenses	9.5	%	9.6	%	10.3	%	9.6	%	10.4	%

Total cost of revenues	60.6	%	62.2	%	65.9	%	61.4	%	65.8	%

Gross margin	39.4	%	37.8	%	34.1	%	38.6	%	34.2	%

Operating expenses:
Technology and development	7.3	%	7.6	%	6.6	%	7.4	%	6.4	%
Marketing	14.3	%	15.2	%	11.3	%	14.8	%	13.5	%
General and administrative	3.3	%	3.5	%	3.2	%	3.4	%	3.3	%
Gain on disposal of DVDs	(0.4	)%	(0.3	)%	—		(0.4	)%	(0.2	)%

Total operating expenses	24.5	%	26.0	%	21.1	%	25.2	%	23.0	%

Operating income	14.9	%	11.8	%	13.0	%	13.4	%	11.2	%
Other income (expense):
Interest expense	(0.9	)%	(1.0	)%	(0.2	)%	(1.0	)%	(0.2	)%
Interest and other income	0.1	%	0.2	%	0.2	%	0.2	%	0.3	%

Income before income taxes	14.1	%	11.0	%	13.0	%	12.6	%	11.3	%
Provision for income taxes	5.7	%	4.5	%	5.0	%	5.1	%	4.4	%

Net income	8.4	%	6.5	%	8.0	%	7.5	%	6.9	%

Revenues

We derive substantially all of our revenues from monthly subscription fees and recognize subscription revenues ratably over each subscriber’s monthly subscription period. We record refunds to subscribers as a reduction of revenues. We currently generate all our revenues in the United States, although we plan to launch a streaming subscription service in Canada in the second half of 2010.

We offer a variety of subscription plans combining streaming movies and TV episodes over the Internet and sending DVDs by mail. The price per plan varies based on the number of DVDs that a subscriber has out at any given point and based on whether the service has limited or unlimited usage. All of our unlimited plans allow the subscriber unlimited streaming to their computer or Netflix Ready Device. More than 90% of our subscriber base has chosen a 1, 2, or 3-out Unlimited plan which range in price from $8.99 to $16.99 per month. Customers electing access to the high definition Blu-ray discs in addition to standard definition DVDs pay a surcharge ranging from $1 to $4 for our most popular plans.

The following table presents our ending subscriber information:


	As of
	June 30, 2010		March 31, 2010		June 30, 2009
	(in thousands, except percentages)
Free subscribers	424		345		224
As a percentage of total subscribers	2.8	%	2.5	%	2.1	%
Paid subscribers	14,577		13,622		10,375
As a percentage of total subscribers	97.2	%	97.5	%	97.9	%
Total subscribers	15,001		13,967		10,599

Three months ended June 30, 2010 as compared to the three months ended June 30, 2009


	Three Months Ended				Change
	June 30, 2010		June 30, 2009		Q2’10 vs. Q2’09
	(in thousands except percentages and average monthly revenue per paying subscriber)
Revenues	$	519,819	$	408,509	27.2	%
Other data:
Average number of paying subscribers		14,100		10,246	37.6	%
Average monthly revenue per paying subscriber	$	12.29	$	13.29	(7.5	)%

The $111.3 million increase in our revenues was primarily a result of the 37.6% growth in the average number of paying subscribers arising from increased consumer awareness of the compelling value proposition of streaming and DVDs by mail for one low price and other benefits of our service. This increase was partially offset by a 7.5% decline in the average monthly revenue per paying subscriber to $12.29, resulting from the continued growth of our lower priced subscription plans. The total number of average paying subscribers in our 1 and 2-out plans grew by 66.0% year over year as compared to a 14.2% decline in all other plans.

Six months ended June 30, 2010 as compared to the six months ended June 30, 2009


	Six Months Ended				Change
	June 30, 2010		June 30, 2009		YTD ‘10 vs. YTD ‘09
	(in thousands except percentages and average monthly revenue per paying subscriber)
Revenues	$	1,013,484	$	802,607	26.3	%
Other data:
Average number of paying subscribers		13,429		9,943	35.1	%
Average monthly revenue per paying subscriber	$	12.58	$	13.45	(6.5	)%

The $210.9 million increase in our revenues was primarily a result of the 35.1% growth in the average number of paying subscribers arising from increased consumer awareness of the compelling value proposition of streaming and DVDs by mail for one low price and other benefits of our service. This increase was partially offset by a 6.5% decline in the average monthly revenue per paying subscriber to $12.58, resulting from the continued growth of our lower priced subscription plans. As compared to the same prior year period, the total number of average paying subscribers in our 1 and 2-out plans grew by 62.8% during the six months ended June 30, 2010 as compared to a 12.9% decline in all other plans.

Three months ended June 30, 2010 as compared to the three months ended March 31, 2010


	Three Months Ended				Change
	June 30, 2010		March 31, 2010		Q2’10 vs. Q1’10
	(in thousands except percentages and average monthly revenue per paying subscriber)
Revenues	$	519,819	$	493,665	5.3	%
Other data:
Average number of paying subscribers		14,100		12,757	10.5	%
Average monthly revenue per paying subscriber	$	12.29	$	12.90	(4.7	)%

The $26.2 million increase in our revenues was primarily a result of the 10.5% growth in the average number of paying subscribers arising from increased consumer awareness of the compelling value proposition of streaming and DVDs by mail for one low price and other benefits of our service. This increase was partially offset by a 4.7% decline in the average monthly revenue per paying subscriber to $12.29, resulting from the continued growth of our lower priced subscription plans. The total number of average paying subscribers in our 1 and 2-out plans grew by 15.4% quarter over quarter as compared to a 3.9% decline in all other plans.

Until the average price paid by our new subscriber additions is equal to the average price paid by existing subscribers, we expect our average monthly revenue per paying subscriber will continue to decline, as the lower priced plans grow as a percentage of our subscriber base. Our revenues and average monthly revenue per paying subscriber could be impacted by future changes to our pricing structure which may result from competitive effects that we are unable to predict.

Cost of Revenues

Cost of Subscription

Cost of subscription revenues consists of content delivery costs related to shipping DVDs and providing streaming content to subscribers as well as expenses related to the acquisition and licensing of content. Costs related to free-trial periods are allocated to marketing expenses.

Content delivery expenses consist of the postage costs to mail DVDs to and from our paying subscribers, the packaging and label costs for the mailers and all costs associated with streaming content over the Internet. We utilize third party content delivery networks to help us efficiently stream content in high volume to our subscribers over the Internet.

Content acquisition and licensing expenses consist of costs incurred in obtaining content such as amortization of content and revenue sharing expense. We obtain content from studios, distributors and other suppliers through direct purchases, revenue sharing agreements and license agreements.

Three months ended June 30, 2010 as compared to the three months ended June 30, 2009


	Three Months Ended						Change
	June 30, 2010			June 30, 2009			Q2’10 vs. Q2’09
	(in thousands except percentages)
Cost of Subscription	$	265,387		$	227,316		16.7	%
As a percentage of revenues		51.1	%		55.6	%

The $38.1 million increase in cost of subscription revenues was due to the following factors:

•

Content delivery expenses increased $23.1 million primarily due to a 9.3% increase in the number of DVDs mailed to paying subscribers. The increase in the number of DVDs mailed was driven by a 37.6% increase in the average number of paying subscribers, partially offset by a 20.6% decline in monthly DVD rentals per average paying subscriber attributed to the growing popularity of our lower priced plans and growth in streaming.

•

Content acquisition and licensing expenses increased by $15.0 million primarily due to increased investments in our streaming content library, partially offset by decreases in DVD content acquisition costs.

Six months ended June 30, 2010 as compared to the six months ended June 30, 2009


	Six Months Ended						Change
	June 30, 2010			June 30, 2009			YTD’10 vs. YTD’09
	(in thousands except percentages)
Cost of Subscription	$	524,947		$	444,772		18.0	%
As a percentage of revenues		51.8	%		55.4	%

The $80.2 million increase in cost of subscription revenues was due to the following factors:

•

Content delivery expenses increased $48.5 million primarily due to a 12.1% increase in the number of DVD’s mailed to paying subscribers. The increase in the number of DVD’s mailed was driven by a 35.1% increase in the number of average paying subscribers, partially offset by a 17.1% decline in monthly DVD rentals per average paying subscriber attributed to the growing popularity of our lower priced plans and growth in streaming.

•

Content acquisition and licensing expenses increased by $31.7 million primarily due to increased investments in our content library, particularly related to additions to our streaming content.

Three months ended June 30, 2010 as compared to the three months ended March 31, 2010


	Three Months Ended						Change
	June 30, 2010			March 31, 2010			Q2’10 vs. Q1’10
	(in thousands except percentages)
Cost of Subscription	$	265,387		$	259,560		2.2	%
As a percentage of revenues		51.1	%		52.6	%

The $5.8 million increase in cost of subscription revenues was due to the following factors:

•

Content delivery expenses increased $1.0 million due to higher costs associated with our use of third party delivery networks resulting from an increase in the total number of hours of streaming content viewed by our subscribers.

•

Content acquisition and licensing expenses increased by $4.8 million primarily due to increased investments in our streaming content library, offset partially by decreases in DVD content acquisition costs.

Fulfillment Expenses

Fulfillment expenses represent those expenses incurred in content processing including operating and staffing our shipping centers as well as receiving, encoding, inspecting and warehousing our content library. Fulfillment expenses also include operating and staffing our customer service centers and credit card fees.

Three months ended June 30, 2010 as compared to the three months ended June 30, 2009


	Three Months Ended						Change
	June 30, 2010			June 30, 2009			Q2’10 vs. Q2’09
	(in thousands except percentages)
Fulfillment expenses	$	49,547		$	41,927		18.2	%
As a percentage of revenues		9.5	%		10.3	%

The $7.6 million increase in fulfillment expenses was due to the following:

•

Content processing and customer service expenses increased $3.3 million primarily due to $2.8 million increase in personnel related costs resulting from a 13.0% increase in headcount to support the higher volume of content delivery.

•

Credit card fees increased $4.3 million as a result of the 27.2% growth in revenues.

Six months ended June 30, 2010 as compared to the six months ended June 30, 2009


	Six Months Ended						Change
	June 30, 2010			June 30, 2009			YTD’10 vs. YTD’09
	(in thousands except percentages)
Fulfillment expenses	$	97,149		$	83,739		16.0	%
As a percentage of revenues		9.6	%		10.4	%

The $13.4 million increase in fulfillment expenses was due to the following:

•

Content processing and customer service related costs increased $5.1 million primarily due to a $5.0 million increase in personnel related costs resulting from a 13.5% increase in headcount to support the higher volume of content delivery.

•

Credit card fees increased $8.3 million as a result of the 26.3% growth in revenues.

Three months ended June 30, 2010 as compared to the three months ended March 31, 2010


	Three Months Ended						Change
	June 30, 2010			March 31, 2010			Q2’10 vs. Q1’10
	(in thousands except percentages)
Fulfillment expenses	$	49,547		$	47,602		4.1	%
As a percentage of revenues		9.5	%		9.6	%

The $1.9 million increase in fulfillment expenses was due to the following:

•

Content processing and customer service expenses increased $1.1 million primarily due to an increase in outside service fees paid to support the increasing number of titles and platforms offered for streaming content.

•

Credit card fees increased $0.8 million as a result of the 5.3% growth in revenues.

Gross Margin

Three months ended June 30, 2010 as compared to the three months ended June 30, 2009


	Three Months Ended						Change
	June 30, 2010			June 30, 2009			Q2’10 vs. Q2’09
	(in thousands except percentages and average monthly gross profit per paying subscriber)
Gross profit	$	204,885		$	139,266		47.1	%
Gross margin		39.4	%		34.1	%
Average monthly gross profit per paying subscriber	$	4.84		$	4.53		6.8	%

The increase in gross margin was primarily due to lower DVD content acquisition expenses per DVD mailed and a 20.6% decline in monthly DVD shipments per average paying subscriber driven by the growing popularity of our lower priced plans and the growth in streaming. This decline was higher than the decline in average revenue per paying subscriber of 7.5%. This was offset partially by increased investments in our streaming content.

Six months ended June 30, 2010 as compared to the six months ended June 30, 2009


	Six Months Ended						Change
	June 30, 2010			June 30, 2009			YTD’10 vs. YTD’09
	(in thousands except percentages and average monthly gross profit per paying subscriber)
Gross profit	$	391,388		$	274,096		42.8	%
Gross margin		38.6	%		34.2	%
Average monthly gross profit per paying subscriber	$	4.86		$	4.59		5.9	%

The increase in gross margin was primarily due to lower DVD content acquisition expenses per DVD mailed and a 17.1% decline in monthly DVD shipments per average paying subscriber driven by the growing popularity of our lower priced plans and the growth in streaming. This decline was higher than the decline in average revenue per paying subscriber of 6.5%. This was offset partially by increased investments in our streaming content.

Three months ended June 30, 2010 as compared to the three months ended March 31, 2010


	Three Months Ended						Change
	June 30, 2010			March 31, 2010			Q2’10 vs. Q1’10
	(in thousands except percentages and average monthly gross profit per paying subscriber)
Gross profit	$	204,885		$	186,503		9.9	%
Gross margin		39.4	%		37.8	%
Average monthly gross profit per paying subscriber	$	4.84		$	4.87		(0.6	)%

The increase in gross margin was primarily attributable to a 13.4% decline in monthly DVD shipments per average paying subscriber driven by the growing popularity of our lower priced plans and the growth in streaming.

We expect to continue to make substantial investments in our content library, and in particular may increase spending associated with streaming content. These investments would reduce our gross margin to the extent that increases in content spending, net of fulfillment costs, outpace growth in our revenues.

Technology and Development

Technology and development expenses consist of payroll and related costs incurred in testing, maintaining and modifying our Web site, our recommendation and merchandising technology, improvements in streaming content to subscribers, telecommunications systems and infrastructure and other internal-use software systems. Technology and development expenses also include depreciation of the computer hardware and capitalized software we use to run our Web site and store our data.

Three months ended June 30, 2010 as compared to the three months ended June 30, 2009


	Three Months Ended						Change
	June 30, 2010			June 30, 2009			Q2’10 vs. Q2’09
	(in thousands except percentages)
Technology and development	$	37,863		$	27,119		39.6	%
As a percentage of revenues		7.3	%		6.6	%

The $10.7 million increase in technology and development expenses was primarily the result of a $4.2 million increase in personnel-related costs and a $4.4 million increase in facilities and equipment related expenses. These increases are due to 17.0% growth in headcount supporting continued improvements in our service as well as to the increase in streaming content to our growing subscriber base.

Six months ended June 30, 2010 as compared to the six months ended June 30, 2009


	Six Months Ended						Change
	June 30, 2010			June 30, 2009			YTD’10 vs. YTD’09
	(in thousands, except percentages)
Technology and development	$	75,262		$	51,319		46.7	%
As a percentage of revenues		7.4	%		6.4	%

The $23.9 million increase in technology and development expenses was primarily attributable to a $10.3 million increase in personnel-related costs and a $9.6 million increase in facilities and equipment related expenses. These increases are due to 21.5% growth in headcount supporting the continued improvements in our service as well as to the increase in streaming content to our growing subscriber base.

Three months ended June 30, 2010 as compared to the three months ended March 31, 2010


	Three Months Ended						Change
	June 30, 2010			March 31, 2010			Q2’10 vs. Q1’10
	(in thousands except percentages)
Technology and development	$	37,863		$	37,399		1.2	%
As a percentage of revenues		7.3	%		7.6	%

Technology and development expenses were relatively flat for the quarter ended June 30, 2010 as compared to the quarter ended March 31, 2010.

Marketing

Marketing expenses consist primarily of advertising expenses and payments made to our affiliates, including consumer electronics partners. Advertising expenses include marketing program expenditures and other promotional activities, including allocated costs of revenues relating to free trial periods. Payments to our affiliates, including consumer electronics partners, may be in the form of a one-time payment or may be a revenue sharing payment for each subscriber acquired. Also included in marketing expense are payroll related expenses.

Three months ended June 30, 2010 as compared to the three months ended June 30, 2009


	Three Months Ended						Change
	June 30, 2010			June 30, 2009			Q2’10 vs. Q2’09
	(in thousands except percentages and subscriber acquisition cost)
Marketing	$	74,533		$	46,231		61.2	%
As a percentage of revenues		14.3	%		11.3	%
Other data:
Gross subscriber additions		3,059			1,936		58.0	%
Subscriber acquisition cost	$	24.37		$	23.88		2.1	%

The $28.3 million increase in marketing expenses was primarily attributable to a $22.0 million increase in marketing program spending, resulting from increased spending across all marketing channels. In addition, costs of free trials increased $5.9 million primarily due to the shipment of instant streaming discs which enable subscribers to stream content, coupled with the 58.0% increase in gross subscriber additions.

Subscriber acquisition cost increased primarily due to incremental marketing spend in marginally less efficient channels coupled with higher costs allocated to marketing for free trial periods offset partially by continued strong organic subscriber growth.

Six months ended June 30, 2010 as compared to the six months ended June 30, 2009


	Six Months Ended						Change
	June 30, 2010			June 30, 2009			YTD’10 vs. YTD’09
	(in thousands, except percentages and subscriber acquisition cost)
Marketing	$	149,752		$	108,473		38.1	%
As a percentage of revenues		14.8	%		13.5	%
Other data:
Gross subscriber additions		6,551			4,349		50.6	%
Subscriber acquisition cost	$	22.86		$	24.94		(8.0	)%

The $41.3 million increase in marketing expenses was primarily attributable to a $32.3 million increase in marketing program spending, primarily from the growth in our consumer electronic partner programs coupled with increased spending in television advertising. In addition, costs of free trials increased $8.5 million primarily due to the 50.6% increase in gross subscriber additions, coupled with the shipment of instant streaming discs which enable subscribers to stream content.

Subscriber acquisition cost decreased for the six months ended June 30, 2010 as compared to the same prior-year period primarily due to more efficient marketing spending in the first quarter coupled with continued strong organic subscriber growth.

Three months ended June 30, 2010 as compared to the three months ended March 31, 2010


	Three Months Ended						Change
	June 30, 2010			March 31, 2010			Q2’10 vs. Q1’10
	(in thousands except percentages and subscriber acquisition cost)
Marketing	$	74,533		$	75,219		(0.9	)%
As a percentage of revenues		14.3	%		15.2	%
Other data:
Gross subscriber additions		3,059			3,492		(12.4	)%
Subscriber acquisition cost	$	24.37		$	21.54		13.1	%

The $0.7 million decrease in marketing expenses was primarily attributable to a $3.1 million decrease in marketing program spending partially offset by an increase in cost of free trials of $2.4 million primarily related to shipment of instant streaming discs which enable subscribers to stream content.

Subscriber acquisition cost increased due to incremental marketing spend in marginally less efficient channels coupled with higher costs allocated to marketing for free trial periods.

General and Administrative

General and administrative expenses consist of payroll and related expenses for executive, finance, content acquisition and administrative personnel, as well as recruiting, professional fees and other general corporate expenses.

Three months ended June 30, 2010 as compared to the three months ended June 30, 2009


	Three Months Ended						Change
	June 30, 2010			June 30, 2009			Q2’10 vs. Q2’09
	(in thousands except percentages)
General and administrative	$	17,119		$	13,252		29.2	%
As a percentage of revenues		3.3	%		3.2	%

The $3.9 million increase in general and administrative expenses was primarily attributable to a $2.3 million increase in legal costs resulting from ongoing litigation of claims against the Company. We expect legal costs to continue at a high level for the foreseeable future as we defend these claims. In addition, stock-based compensation expenses increased $2.0 million primarily due to increased employee compensation allocated from total compensation to the stock option program.

Six months ended June 30, 2010 as compared to the six months ended June 30, 2009


	Six Months Ended						Change
	June 30, 2010			June 30, 2009			YTD’10 vs. YTD’09
	(in thousands, except percentages)
General and administrative	$	34,312		$	26,266		30.6	%
As a percentage of revenues		3.4	%		3.3	%

The $8.0 million increase in general and administrative expenses was primarily attributable to a $4.9 million increase in legal costs resulting from ongoing litigation of claims against the Company. In addition, stock-based compensation expenses increased $3.3 million primarily due to increased employee compensation allocated from total compensation to the stock option program.

Three months ended June 30, 2010 as compared to the three months ended March 31, 2010


	Three Months Ended						Change
	June 30, 2010			March 31, 2010			Q2’10 vs. Q1’10
	(in thousands except percentages)
General and administrative	$	17,119		$	17,193		(0.4	)%
As a percentage of revenues		3.3	%		3.5	%

General and administrative expenses for the three months ended June 30, 2010 was flat as compared to the three months ended March 31, 2010.

Interest Expense

Interest expense consists primarily of the interest on our 8.50% senior notes including the amortization of debt issuance costs, as well as the interest on our lease financing obligations.

Three months ended June 30, 2010 as compared to the three months ended June 30, 2009


	Three Months Ended						Change
	June 30, 2010			June 30, 2009			Q2’10 vs. Q2’09
	(in thousands except percentages)
Interest expense	$	4,893		$	674		626.0	%
As a percentage of revenues		0.9	%		0.2	%

The $4.2 million increase in interest expense was entirely attributable to the interest expense associated with our 8.50% senior notes.

Six months ended June 30, 2010 as compared to the six months ended June 30, 2009


	Six Months Ended						Change
	June 30, 2010			June 30, 2009			YTD ‘10 vs. YTD ‘09
	(in thousands except percentages)
Interest expense	$	9,852		$	1,344		633.0	%
As a percentage of revenues		1.0	%		0.2	%

The $8.5 million increase in interest expense was entirely attributable to the interest expense associated with our 8.50% senior notes.

Three months ended June 30, 2010 as compared to the three months ended March 31, 2010


	Three Months Ended						Change
	June 30, 2010			March 31, 2010			Q2’10 vs. Q1’10
	(in thousands except percentages)
Interest expense	$	4,893		$	4,959		(1.3	)%
As a percentage of revenues		0.9	%		1.0	%

Interest expense for the three months ended June 30, 2010 was relatively flat as compared to the three months ended March 31, 2010.

Interest and Other Income

Interest and other income consist primarily of interest and dividend income generated from invested cash and short-term investments.

Three months ended June 30, 2010 as compared to the three months ended June 30, 2009


	Three Months Ended						Change
	June 30, 2010			June 30, 2009			Q2’10 vs. Q2’09
	(in thousands except percentages)
Interest and other income	$	921		$	866		6.4	%
As a percentage of revenues		0.1	%		0.2	%

Interest and other income for the three months ended June 30, 2010 was relatively flat as compared to the same prior-year period.

Six months ended June 30, 2010 as compared to the six months ended June 30, 2009


	Six Months Ended						Change
	June 30, 2010			June 30, 2009			YTD ’10 vs. YTD ’09
	(in thousands except percentages)
Interest and other income	$	1,893		$	2,476		(23.5	)%
As a percentage of revenues		0.2	%		0.3	%

The $0.6 million decrease in interest and other income was primarily attributable to lower interest and dividends earned on our cash and short-term investments.

Three months ended June 30, 2010 as compared to the three months ended March 31, 2010


	Three Months Ended						Change
	June 30, 2010			March 31, 2010			Q2’10 vs. Q1’10
	(in thousands except percentages)
Interest and other income	$	921		$	972		(5.2	)%
As a percentage of revenues		0.1	%		0.2	%

Interest and other income for the three months ended June 30, 2010 was relatively flat as compared to the three months ended March 31, 2010.

Income Taxes

Three months ended June 30, 2010 as compared to the three months ended June 30, 2009


	Three Months Ended						Change
	June 30, 2010			June 30, 2009			Q2’10 vs. Q2’09
	(in thousands, except percentages)
Provision for income taxes	$	29,851		$	20,531		45.4	%
Effective tax rate		40.7	%		38.8	%

Our effective tax rate for the second quarter of 2010 was 40.7% and differed from the federal statutory rate due primarily to state taxes. The increase in our effective tax rate was primarily attributable to a discrete benefit for Federal and State tax credits recorded during the previous quarter.

Six months ended June 30, 2010 as compared to the six months ended June 30, 2009


	Six Months Ended						Change
	June 30, 2010			June 30, 2009			YTD’10 vs. YTD’09
	(in thousands, except percentages)
Provision for income taxes	$	51,937		$	35,579		46.0	%
Effective tax rate		40.7	%		39.4	%

Our effective tax rate for the six months ended June 30, 2010 was 40.7% and differed from the federal statutory rate due primarily to state taxes. The increase in our effective tax rate was primarily attributable to a discrete benefit for Federal and State tax credits recorded during the previous quarters.

Three months ended June 30, 2010 as compared to the three months ended March 31, 2010


	Three Months Ended							Change
	June 30, 2010			March 31, 2010				Q2’10 vs. Q1’10
	(in thousands, except percentages)
Provision for income taxes	$	29,851		$	22,086		35.2%
Effective tax rate		40.7	%		40.6	%

Our effective tax rate was relatively flat for the second quarter of 2010 as compared to the first quarter of 2010.

Liquidity and Capital Resources

Our primary source of liquidity has been cash generated from operations. Additionally, in November 2009, we issued $200 million of our 8.50% senior notes due in 2017. Our primary uses of cash include operating activities, such as payroll related expenses, shipping and packaging expenses and marketing, as well as our stock repurchase programs, the acquisition and licensing of content, and capital expenditures related to information technology and automation equipment. We expect to continue to make substantial investments in our content library, and in particular may increase spending associated with streaming content. These investments could impact our liquidity and in particular our operating cash flows.

Although we currently anticipate that cash flows from operations, together with our available funds, will continue to be sufficient to meet our cash needs for the foreseeable future, we may require or choose to obtain additional financing. Our ability to obtain additional financing will depend on, among other things, our development efforts, business plans, operating performance and the condition of the capital markets at the time we seek financing.

On June 11, 2010, we announced that our Board of Directors authorized a stock repurchase program allowing us to repurchase $300 million of our common stock through the end of 2012. As of June 30, 2010, we have purchased approximately $0.8 million of our common stock under this program. The timing and actual number of shares repurchased will depend on various factors, including price, corporate and regulatory requirements, debt covenant requirements, alternative investment opportunities and other market conditions.

The following table highlights selected measures of our liquidity and capital resources (in thousands):


	Three Months Ended						Six Months Ended
	June 30, 2010			June 30, 2009			June 30, 2010			June 30, 2009
Net cash provided by operating activities	$	60,252		$	75,302		$	137,457		$	140,935
Net cash used in investing activities		(11,467	)		(43,749	)		(52,292	)		(108,417	)
Net cash used in financing activities		(21,319	)		(59,213	)		(112,062	)		(84,928	)

Operating Activities

Cash provided by operating activities decreased $15.1 million or 20.0% during the three months ended June 30, 2010 as compared to the three months ended June 30, 2009, primarily due to increased content delivery expenses of $23.1 million due to a 9.8% increase in the number of DVDs mailed to subscribers, increased additions to our streaming content library of $56.8 million, increased advertising and payments to our affiliates of $22.0 million, increased payroll expenses of $7.2 million due to a 17% increase in employees, increased fulfillment expenses of $7.6 million, and increased current tax provision of $9.3 million. The increase in these expenses was partially offset by an increase in subscription fees of $111.3 million resulting from a 37.6% increase in the average number of paying subscribers.

Cash provided by operating activities decreased by $3.5 million or 2.5% during the six months ended June 30, 2010 as compared to the six months ended June 30, 2009 primarily due to increased content delivery expenses of $48.5 million due to a 12.4% increase in the number of DVDs mailed to subscribers, increased additions to our streaming content library of $85.2 million, increased advertising and payments to our affiliates of $32.3 million, increased payroll expenses of $16.1 million due to a 17% increase in employees, increased fulfillment expenses of $13.4 million, and increased current tax provision of $16.4 million. The increase in these expenses was partially offset by an increase in subscription fees of $210.9 million resulting from a 35.1% increase in the average number of paying subscribers.

Investing Activities

During the three months ended June 30, 2010, cash used in investing activities decreased $32.3 million primarily due to a $19.0 million decrease in acquisitions of DVD library, as more DVDs were obtained through revenue sharing agreements in the second quarter of 2010 as compared to the same prior year period. In addition, purchases of available-for-sale securities decreased $7.0 million and proceeds from the sales and maturities of available-for-sale securities increased by $2.4 million. During the six months ended June 30, 2010, cash used in investing activities decreased $56.1 million primarily due to a $28.6 million decrease in acquisitions of DVD library, as more DVDs were obtained through revenue sharing agreements in the second half of 2010 as compared to the same prior year period. In addition, purchases of available-for-sale securities decreased $23.4 million as compared to the same prior year period.

Financing Activities

During the three months ended June 30, 2010, cash used in financing activities decreased $37.9 million primarily due to a decrease in repurchases of our common stock of $27.4 million coupled with a $7.4 million increase in the excess tax benefits from stock-based compensation and a $3.3 million increase in proceeds from the issuance of common stock. During the six months ended June 30, 2010, cash used in financing activities increased $27.1 million primarily due to a $37.6 million increase in repurchases of our common stock, partially offset by an $11.1 million increase in the excess tax benefits from stock-based compensation.

Contractual Obligations

For the purposes of this table, contractual obligations for purchases of goods or services are defined as agreements that are enforceable and legally binding and that specify all significant terms, including: fixed or minimum quantities to be purchased; fixed, minimum or variable price provisions; and the approximate timing of the transaction. The expected timing of payment of the obligations discussed above is estimated based on information available to us as of June 30, 2010. Timing of payments and actual amounts paid may be different depending on the time of receipt of goods or services or changes to agreed-upon amounts for some obligations. The following table summarizes our contractual obligations at June 30, 2010 (in thousands):


	Payments due by Period
Contractual obligations (in thousands):	Total		Less than 1 year		1-3 years		3-5 years		More than 5 years
8.50% senior notes	$	327,500	$	17,000	$	34,000	$	34,000	$	242,500
Operating lease obligations		50,084		13,333		19,870		11,666		5,215
Lease financing obligations (1)		25,810		4,135		7,996		5,886		7,793
Other purchase obligations (2)		519,924		272,273		237,195		10,456		—

Total	$	923,318	$	306,741	$	299,061	$	62,008	$	255,508

(1)	In the first quarter of 2010, we extended the facilities leases for the Los Gatos buildings. See note 9 to the condensed consolidated financial statements for further discussion of our lease financing obligations.

(2)	Other purchase obligations relate primarily to acquisitions and licenses for our content library.

As of June 30, 2010, we had gross unrecognized tax benefits of $14.2 million. We are currently under examination in California for years 2006 and 2007. It is reasonably possible that the liability associated with our unrecognized tax benefits will increase or decrease within the next twelve months. These changes may be the result of ongoing audits. At this time, an estimate of the range of reasonably possible outcomes cannot be made. Therefore, potential payments are not included in the above contractual obligations table.

License Agreements

We have entered into an agreement under which we have the obligation to pay license fees in exchange for certain qualifying titles that are released theatrically in the United States from 2010 through 2018. The titles to be received under the agreement are at the discretion of the content provider, subject to certain minimum requirements. The license fees are based on the quantity of titles received and domestic theatrical exhibition receipts of qualifying titles. As these titles have not yet been released in theatres, we are unable to estimate the amounts to be paid under this arrangement and accordingly such amounts are not reflected in the above contractual obligations table. However, such amounts are expected to be significant.

In addition to the above contractual obligations, we have certain license agreements with studios that include a maximum number of titles that we may or may not receive in the future. Access to these titles is based on the discretion of the studios and, as such, we may not receive these titles. If we did receive access to the maximum number of titles, we would incur up to an additional $6.0 million in commitments during the second half of 2010.

We anticipate entering into other agreements to license streaming content, which if consummated, would result in significant additional commitments.

Off-Balance Sheet Arrangements

As part of our ongoing business, we do not engage in transactions that generate relationships with unconsolidated entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities. Accordingly, our operating results, financial condition and cash flows are not subject to off-balance sheet risks.

Indemnification

The information set forth under Note 9 in the notes to the condensed consolidated financial statements under the caption “Indemnification” is incorporated herein by reference

Recent Accounting Pronouncements

There have been no recent accounting pronouncements or changes in accounting pronouncements during the six months ended June 30, 2010, as compared to the recent accounting pronouncements described in our Annual Report on Form 10-K for the year ended December 31, 2009, that are of significance, or potential significance, to us.

Item 3 .

Quantitative and Qualitative Disclosures About Market Risk

For financial market risks related to changes in interest rates, reference is made to Item 7A “Quantitative and Qualitative Disclosures About Market Risk” contained in Part II of our Annual Report on Form 10-K for the year ended December 31, 2009. Our exposure to market risk has not changed significantly since December 31, 2009.

Item 4.

Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this Quarterly Report on Form 10-Q. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures as of the end of the period covered by this Quarterly Report on Form 10-Q were effective in providing reasonable assurance that information required to be disclosed by us in reports that we file or submit under the Securities Exchange Act of 1934, as amended, is (i) recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms and (ii) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure.

Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures or our internal controls will prevent all error and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within Netflix have been detected.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting that occurred during the quarter ended June 30, 2010 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

Item 1.

Legal Proceedings

The information set forth under Note 9 in the notes to the condensed consolidated financial statements under the caption “Litigation” is incorporated herein by reference.

Item 1A.

Risk Factors

There have been no material changes from risk factors as previously disclosed under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2009.

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

Stock repurchases during the three months ended June 30, 2010 were as follows:


Period	Total Number of Shares Purchased	Average Price Paid per Share		Total Number of Shares Purchased as Part of Publicly Announced Programs	Maximum Dollar Value that May Yet Be Purchased Under the Program (1)
April 1, 2010 – April 30, 2010	—	$	—	—	$	43,169,969
May 1, 2010 – May 31, 2010	196,309		99.93	196,309		23,553,289
June 1, 2010 – June 30, 2010	210,000		116.01	210,000		299,192,216

Total	406,309	$	108.24	406,309		299,192,216

(1)	On August 6, 2009, the Company announced that its Board of Directors authorized a stock repurchase plan that enables the Company to repurchase up to $300 million of its common stock through the end of 2010. Repurchases under this program were completed in June 2010.

On June 11, 2010, the Company announced that its Board of Directors authorized a stock repurchase plan that enables the Company to repurchase up to $300 million of its common stock through the end of 2012. The timing and actual number of shares repurchased will depend on various factors including price, corporate and regulatory requirements, debt covenant requirements, alternative investment opportunities and other market conditions.

Item 6.

Exhibits

(a) Exhibits:

Exhibit
Number

Exhibit Description

Incorporated by Reference

Filed
Herewith

Form

File No.

Exhibit

Filing Date

3.1

Amended and Restated Certificate of Incorporation

10-Q

000-49802

3.1

August 2, 2004

3.2

Amended and Restated Bylaws

8-K

000-49802

3.1

March 20, 2009

3.3

Certificate of Amendment to the Amended and Restated Certificate of Incorporation

10-Q

000-49802

3.3

August 2, 2004

4.1

Form of Common Stock Certificate

S-1/A

333-83878

4.1

April 16, 2002

4.2

Indenture, dated November 6, 2009, among Netflix, Inc., the guarantors from time to time party thereto and Wells Fargo Bank, Nation Association, relating to the 8.50% Senior Notes due 2017.

8-K

000-49802

4.1

November 9, 2009

10.1†

Form of Indemnification Agreement entered into by the registrant with each of its executive officers and directors

S-1/A

333-83878

10.1

March 20, 2002

10.2†

2002 Employee Stock Purchase Plan

Def 14A

000-49802

April 8, 2010

10.3†

Amended and Restated 1997 Stock Plan

S-1/A

333-83878

10.3

May 16, 2002

10.4†

Amended and Restated 2002 Stock Plan

Def 14A

000-49802

March 31, 2006

10.5

Amended and Restated Stockholders’ Rights Agreement

S-1

333-83878

10.5

March 6, 2002

10.8†

Description of Director Equity Compensation Plan

8-K

000-49802

99.1

June 16, 2010

10.9†

Description of Director Equity Compensation Plan

8-K

000-49802

10.1

December 28, 2009

10.10†

Amended and Restated Executive Severance and Retention Incentive Plan

10-Q

000-49802

10.10

May 5, 2009

31.1

Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

31.2

Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

32.1*

Certifications of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes - Oxley Act of 2002

101

The following financial information from Netflix, Inc.’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2010 filed with the SEC on July 27, 2010, formatted in XBRL includes: (i) Condensed Consolidated Statements of Operations for the Three and Six Months Ended June 30, 2010 and 2009, (ii) Condensed Consolidated Balance Sheets as of June 30, 2010 and December 31, 2009, (iii) Condensed Consolidated Statements of Cash Flows for the Three and Six Months Ended June 30, 2010 and 2009 and (iv) the Notes to Condensed Consolidated Financial Statements, tagged as blocks of text.

*	These certifications are not deemed filed by the SEC and are not to be incorporated by reference in any filing we make under the Securities Act of 1933 or the Securities Exchange Act of 1934, irrespective of any general incorporation language in any filings.

†	Indicates a management contract or compensatory plan.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


	N ETFLIX , I NC .

Dated: July 27, 2010	By:	/ S / R EED H ASTINGS
		Reed Hastings
		Chief Executive Officer (Principal executive officer)

Dated: July 27, 2010	By:	/ S / B ARRY M C C ARTHY
		Barry McCarthy
		Chief Financial Officer (Principal financial and accounting officer)

EXHIBIT INDEX

Exhibit
Number

Exhibit Description

Incorporated by Reference

Filed
Herewith

Form

File No.

Exhibit

Filing Date

3.1

Amended and Restated Certificate of Incorporation

10-Q

000-49802

3.1

August 2, 2004

3.2

Amended and Restated Bylaws

8-K

000-49802

3.1

March 20, 2009

3.3

Certificate of Amendment to the Amended and Restated Certificate of Incorporation

10-Q

000-49802

3.3

August 2, 2004

4.1

Form of Common Stock Certificate

S-1/A

333-83878

4.1

April 16, 2002

4.2

Indenture, dated November 6, 2009, among Netflix, Inc., the guarantors from time to time party thereto and Wells Fargo Bank, Nation Association, relating to the 8.50% Senior Notes due 2017.

8-K

000-49802

4.1

November 9, 2009

10.1†

Form of Indemnification Agreement entered into by the registrant with each of its executive officers and directors

S-1/A

333-83878

10.1

March 20, 2002

10.2†

2002 Employee Stock Purchase Plan

Def 14A

000-49802

April 8, 2010

10.3†

Amended and Restated 1997 Stock Plan

S-1/A

333-83878

10.3

May 16, 2002

10.4†

Amended and Restated 2002 Stock Plan

Def 14A

000-49802

March 31, 2006

10.5

Amended and Restated Stockholders’ Rights Agreement

S-1

333-83878

10.5

March 6, 2002

10.8†

Description of Director Equity Compensation Plan

8-K

000-49802

99.1

June 16, 2010

10.9†

Description of Director Equity Compensation Plan

8-K

000-49802

10.1

December 28, 2009

10.10†

Amended and Restated Executive Severance and Retention Incentive Plan

10-Q

000-49802

10.10

May 5, 2009

31.1

Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

31.2

Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

32.1*

Certifications of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

101

*	These certifications are not deemed filed by the SEC and are not to be incorporated by reference in any filing we make under the Securities Act of 1933 or the Securities Exchange Act of 1934, irrespective of any general incorporation language in any filings.

†	Indicates a management contract or compensatory plan.

TABLE OF CONTENTS

Part I. Financial Informationprint Item 1. Condensed Consolidated Financial Statementsprint Item 2. Management S Discussion and Analysis Of Financial Condition and Results Of Operationsprint Item 3. Quantitative and Qualitative Disclosures About Market Riskprint Item 4. Controls and Proceduresprint Part II. Other Informationprint Item 1. Legal Proceedingsprint Item 1A. Risk Factorsprint Item 2. Unregistered Sales Of Equity Securities and Use Of Proceedsprint Item 6. Exhibitsprint

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