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þ
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No fee required.
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o
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Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
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1)
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Title of each class of securities to which transaction applies:
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2)
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Aggregate number of securities to which transaction applies:
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3)
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Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
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4)
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Proposed maximum aggregate value of transaction:
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5)
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Total fee paid:
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Fee paid previously with preliminary materials.
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Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
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1)
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Amount Previously Paid:
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2)
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Form, Schedule or Registration Statement No.:
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3)
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Filing Party:
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4)
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Date Filed:
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1.
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To elect three Class I directors, each to serve three-year terms through the third annual meeting of stockholders following this meeting and until a successor has been elected and qualified or until earlier resignation or removal.
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2.
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To ratify the appointment of Ernst & Young LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2015.
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Page
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vote in person — we will provide a ballot to stockholders who attend the meeting and wish to vote in person;
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vote through the Internet— in order to do so, please follow the instructions shown on your Notice of Internet Availability or proxy card; or
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vote by mail — if you request or receive a paper proxy card and voting instructions by mail, simply complete, sign and date the proxy card and return it as soon as possible before the meeting in the envelope provided.
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delivering to the Corporate Secretary a written notice stating that the proxy is revoked;
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signing and delivering a proxy bearing a later date;
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voting again through the Internet; or
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attending and voting at the meeting (although attendance at the meeting will not, by itself, revoke a proxy).
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view our proxy materials for the meeting through the Internet;
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instruct us to mail paper copies of our future proxy materials to you; and
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instruct us to send our future proxy materials to you electronically by email.
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our accounting and financial reporting processes, including our financial statement audits and the integrity of our financial statements;
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our compliance with legal and regulatory requirements;
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the qualifications, independence and performance of our independent auditors; and
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the preparation of the audit committee report to be included in our annual proxy statement.
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evaluating, recommending, approving and reviewing executive officer and director compensation arrangements, plans, policies and programs;
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administering our cash-based and equity-based compensation plans; and
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making recommendations to our Board of Directors regarding any other Board of Director responsibilities relating to executive compensation.
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identifying, considering and recommending candidates for membership on our Board of Directors;
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developing and recommending our corporate governance guidelines and policies;
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overseeing the process of evaluating the performance of our Board of Directors; and
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advising our Board of Directors on other corporate governance matters.
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Code of Business Conduct that sets forth our ethical principles and applies to all of our directors, officers and employees, including our Chief Executive Officer and Chief Financial Officer;
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Corporate Governance Guidelines that set forth our corporate governance principles; and
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charters for our Audit, Compensation and Nominating and Corporate Governance Committees.
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Name of Director/Nominee
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Age
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Principal Occupation
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Director Since
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H. Hays Lindsley
(1) (2)
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56
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Member of Investment Team, Petrus Asset Management Company
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February 2013
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Glenn Novotny
(1)
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68
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Operating Partner, Telegraph Hill Partners
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February 2013
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Robin Ferracone
(2)
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61
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Founder and CEO, Farient Advisors LLC
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December 2014
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(1)
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Member of the Audit Committee
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(2)
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Member of the Compensation Committee
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Name of Director
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Age
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Principal Occupation
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Director Since
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Class II Directors:
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Peter R. Beaumont
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67
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Principal, companies affiliated with Yorkshire Homes, Inc.
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March 2010
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Michael Doak
(2)(3)
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39
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Senior Vice President, RenaissanceRe Holdings Ltd.
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February 2014
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Darryl Rawlings
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46
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President and Chief Executive Officer
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January 2000
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Class III Directors:
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Murray Low
(1) (2)
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62
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Professor, Columbia Business School
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April 2006
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Dan Levitan
(1) (2)
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57
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Managing Member, Maveron LLC
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April 2007
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Howard Rubin
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62
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Consultant, Trupanion, Inc.
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March 2010
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(1)
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Member of the Compensation Committee
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(2)
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Member of the Nominating and Corporate Governance Committee
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(3)
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Member of the Audit Committee
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Name
(1)
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All Other Compensation
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Total
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||||
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Peter R. Beaumont
(2)
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$
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72,000
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(3)
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$
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72,000
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(1)
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Michael Doak, Dan Levitan, H. Hays Lindsley, Murray Low, Glenn Novotny and Robin Ferracone also served as non-employee members of our Board of Directors in 2014. None of these directors were paid any compensation during 2014, nor did they hold any outstanding options to purchase shares of our common stock as of December 31, 2014, except for Dr. Low, who held options to purchase 8,750 shares of common stock at an exercise price of $4.05 per share, and Mr. Novotny, who held options to purchase 50,000 shares of common stock at an exercise price of $1.04 per share. In February 2015, in connection with her December 2014 appointment to the Board of Directors, Ms. Ferracone was granted an option to purchase 23,360 shares of common stock at an exercise of $7.73 per share.
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(2)
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As of December 31, 2014, Dr. Beaumont held options outstanding to purchase 56,303 shares of common stock at an exercise price of $1.04 per share.
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(3)
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Represents compensation paid to Dr. Beaumont for consulting services.
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Fiscal Year 2014
($)
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Fiscal Year 2013
($)
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Audit fees
(1)
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1,373,000
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90,500
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Audit related fees
(2)
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—
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—
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Tax fees
(3)
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—
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—
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All other fees
(4)
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2,000
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2,000
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Total fees
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1,375,000
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92,500
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(1)
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Audit fees consist of fees for professional services provided in connection with the audit of our annual consolidated financial statements, the review of our quarterly consolidated financial statements, and audit services that are normally provided by independent registered public accounting firm in connection with statutory and regulatory filings or engagements for those fiscal years, such as statutory audits. The audit fees also include fees for professional services provided in connection with our initial public offering, incurred during the fiscal year ended December 31, 2014, including comfort letters, consents and review of documents filed with the SEC.
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(2)
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Audit related fees
include fees billed for assurance and related services reasonably related to the performance of the audit.
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(3)
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Tax fees
include fees for tax compliance and advice.
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(4)
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All other fees consist of fees for access to online accounting and tax research software.
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•
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each stockholder known by us to be the beneficial owner of more than 5% of our common stock;
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each of our directors or director nominees;
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each of our named executive officers; and
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all of our directors and executive officers as a group.
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Name of Beneficial Owner
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Number of Shares
Beneficially Owned |
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Percentage
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5% or greater stockholders:
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Entities affiliated with Maveron
(1)
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6,553,586
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23.3%
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Entities affiliated with Highland Consumer Fund
(2)
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2,783,619
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9.9%
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RenaissanceRe Ventures Ltd.
(3)
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2,755,000
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9.8%
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Entities affiliated with Deerfield
(4)
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2,678,176
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9.5%
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Wasatch Advisors, Inc.
(5)
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1,538,360
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5.5%
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Directors and Named Executive Officers:
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Darryl Rawlings
(6)
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2,519,129
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8.7%
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Michael Banks
(7)
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199,923
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*
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Timothy Graff
(8)
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33,053
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*
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Peter Beaumont
(9)
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311,343
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1.1%
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Michael Doak
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0
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*
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Robin Ferracone
(10)
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20,106
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*
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Dan Levitan
(1)
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6,553,586
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23.3%
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H. Hays Lindsley
(11)
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66,670
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*
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Murray Low
(12)
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254,880
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*
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Glenn Novotny
(13)
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118,665
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*
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Howard Rubin
(14)
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788,079
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2.7%
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All officers and directors as a group (14 persons)
(15)
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10,865,434
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36.2%
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(1)
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Based solely on the Schedule 13G filed by Maveron Equity Partners III, L.P. (Maveron Equity) on February 17, 2015. Consists of (i) 5,556,046 shares held by Maveron Equity, (ii) 235,731 shares held by Maveron III Entrepreneurs’ Fund L.P. (Maveron Entrepreneurs) and (iii) 761,809 shares held by MEP Associates III, L.P. (together with Maveron Equity and Maveron Entrepreneurs, the Maveron Entities). Maveron General Partner III LLC (Maveron LLC) is the general partner of each of the
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(2)
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Based on: (i) the Schedule 13G filed by Highland Consumer GP GP LLC (HC LLC) on February 13, 2015, and (ii) the Form 4 filed by HC LLC on February 26, 2015, and (iii) the Form 4 filed by HC LLC March 3, 2015 pursuant to the Stock Purchase Agreement by and between Highland Consumer Fund I Limited Partnership (Highland Consumer I), Highland Consumer Fund 1-B Limited Partnership (Highland Consumer IB) and Highland Consumer Entrepreneurs’ Fund I, Limited Partnership (Highland Consumer Entrepreneurs and together with Highland Consumer I and Highland Consumer IB, the Highland Consumer Entities) and RenaissanceRe Ventures Ltd, dated February 26, 2015. Consists of (i) 2,723,620 shares and (ii) 59,999 shares underlying warrants to purchase common stock that are exercisable within 60 days of April 1, 2015, held directly by Highland Consumer Entities and held indirectly held by Highland Consumer GP Limited Partnership (HC LP), the general partner of the Highland Consumer Entities. HC LLC is the general partner of HC LP. Peter Cornetta, Daniel Nova and Thomas Stemberg are the managers of HC LLC. Each of HC LP and HC LLC, as the general partner of the general partner of the Highland Consumer Entities, respectively, is deemed to have beneficial ownership of the shares held by the Highland Consumer Entities. Voting and investment decisions of HC LLC are made by the managers of HC LLC. The principal business address for the Highland Consumer Entities is One Broadway, 16th Floor, Cambridge, Massachusetts 02142.
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(3)
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Based on: (i) the Schedule 13G filed by RenaissanceRe Ventures Ltd. (Ventures) on February 17, 2015, and (ii) Stock Purchase Agreement by and between Highland Consumer Entities and Ventures, dated February 26, 2015. Ventures is a wholly owned subsidiary of Renaissance Other Investments Holdings II Ltd. (Holdings), which in turn is a wholly owned subsidiary of RenaissanceRe Holdings Ltd. (RenaissanceRe). By virtue of these relationships, RenaissanceRe and Holdings may be deemed to have voting and dispositive power over the shares held by Ventures. The principal business address of RenaissanceRe is Renaissance House, 12 Crow Lane, Pembroke HM19, Bermuda.
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(4)
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Based solely on the Schedule 13G filed by Deerfield Mgmt, L.P. (Deerfield) on February 17, 2015. Consists of (i) 1,462,284 shares held by Deerfield Special Situations Fund, L.P. (Special Fund), and (ii) 1,215,892 shares held by Deerfield Special Situations International Master Fund, L.P. (Special International Fund, and together with Special Fund, the Deerfield Funds). Deerfield is the general partner of each of the Deerfield Funds. Deerfield Management Company, L.P. is the investment advisor to each of the Deerfield Funds. James E. Flynn, a United States citizen, is identified as a reporting person for each of the Deerfield Funds. The principal mailing address for the Deerfield Entities is 780 Third Avenue, 37
th
Floor, New York, NY 10017.
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(5)
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Based solely on the Schedule 13G filed by Wasatch Advisors, Inc. on February 17, 2015. The principal business address of Wasatch Advisors, Inc. is 505 Wakara Way, 3
rd
Floor, Salt Lake City, UT 84108.
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(6)
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Consists of (i) 1,690,665 shares held by Mr. Rawlings, of which 584,385 are shares of unvested restricted stock subject to our right of repurchase and (ii) 828,464 shares underlying options to purchase common stock that are exercisable within 60 days of April 1, 2015. Mr. Rawlings holdings exclude 120,481 shares held by Rawlings GST Trust dated March 1, 2012, of which Murray Low, a member of our Board of Directors, is the trustee and the Rawlings GST Exempt Trust FBO and Rawlings GST Non-Exempt Trust FBO are the beneficiaries, of which Mr. Rawlings’ children are beneficiaries.
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(7)
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Consists of (i) 6,175 shares held by Mr. Banks and (ii) 193,748 shares underlying options to purchase common stock that are exercisable within 60 days of April 1, 2015.
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(8)
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Consists of 33,053 shares held by Mr. Graff.
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(9)
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Consists of (i) 55,366 shares held by Peter R. Beaumont, (ii) 169,674 shares held by Mary Ruth Beaumont, Dr. Beaumont’s spouse, (iii) 56,303 shares underlying options to purchase common stock that are exercisable within 60 days of April 1, 2015, and (iv) 30,000 shares underlying warrants to purchase common stock, held by Meryt43 LLC, of which Dr. Beaumont and Dr. Beaumont’s spouse are beneficiaries, that are exercisable within 60 days.
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(10)
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Consists of 20,106 shares held by Robin A. Ferracone TTEE of the Robin A. Ferracone Living Trust dtd 6/3/2002.
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(11)
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Consists of 66,670 shares held by Lindsley Partners, L.P. (Lindsley Partners). The HHL09 Trust is the sole member of Zoida LLC, which is the general partner of Lindsley Partners. H. Hays Lindsley, a member of our Board of Directors, is the sole trustee of the HHL09 Trust and, as such, holds sole voting and investment power over the shares.
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(12)
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Consists of (i) 178,630 shares held by Murray Low, (ii) 67,500 shares held by Murray R. Low ROTH IRA #90GK49015 and (iii) 8,750 shares underlying options to purchase common stock that are exercisable within 60 days of April 1, 2015.
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(13)
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Consists of (i) 5,000 shares held by Glenn Novotny, (i) 3,004 shares held by Glenn and Linda Novotny 1996 Living Trust, of which Mr. and Mrs. Novotny are beneficiaries, (ii) 64,828 shares held by Linda K. Novotny Irrevocable Trust dated December 27, 2012, of which Scott Kerr is trustee and Christina Kerr, Teresa Novotny-Micheal, Angela Ovalle and Glenn Novotny are beneficiaries and (iii) 45,833 shares underlying options to purchase common stock that are exercisable within 60 days of April 1, 2015.
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(14)
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Consists of 788,079 shares underlying options to purchase common stock that are exercisable within 60 days of April 1, 2015.
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(15)
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Consists of (i) 8,914,257 shares held by our directors and executive officers as a group and (ii) 1,921,177 shares underlying options to purchase common stock that are exercisable within 60 days of April 1, 2015 held by our directors and executive officers as a group.
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Name
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Age
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Position
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Executive Officers
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Darryl Rawlings
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46
|
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Chief Executive Officer, President and Director
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Michael Banks
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55
|
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Chief Financial Officer
|
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Alison Andrew
|
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42
|
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Chief Marketing Officer
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Tim Graff
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53
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President of American Pet Insurance Company
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Ian Moffat
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39
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Vice President of Operations
|
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Craig Susen
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39
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Chief Technology Officer
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Name and principal position
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Year
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Salary
|
Option Awards
(1)
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Stock Awards
(1)
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Non-equity incentive plan compensation
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All other compensation
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Total
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($)
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($)
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($)
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($)
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($)
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($)
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Darryl Rawlings
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2014
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300,000
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--
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--
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182,550
|
--
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482,550
|
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Chief Executive Officer
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2013
|
320,960
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--
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3,345,020
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203,119
|
--
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3,869,099
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Michael Banks
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2014
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275,000
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--
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--
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84,627
|
--
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359,627
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Chief Financial Officer
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2013
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250,723
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260,286
|
--
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87,520
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--
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598,529
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Timothy Graff
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2014
|
72,355
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556,000
|
--
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17,315
(2)
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--
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795,987
|
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President of American Pet Insurance Company
(2)
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Howard Rubin
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2014
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100,000
|
--
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--
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--
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199,500
(4)
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299,500
|
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Former Chief Operating Officer
(3)
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2013
|
300,722
|
--
|
--
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147,393
|
--
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448,115
|
|
(1)
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The amounts reported in this column represent the aggregate grant date fair value of the stock options and restricted stock granted to our named executive officers during the years ended December 31, 2014 and 2013, as computed in accordance with Accounting Standards Codification Topic 718. The assumptions used in calculating the aggregate grant date fair value of the stock options and restricted stock reported in this column are set forth in Note 11 to our consolidated financial statements included in our Annual Report on Form 10-K for the year ended December 31, 2014. The amounts reported in this column reflect the accounting cost for these stock options and restricted stock, and do not correspond to the actual economic value that may be received by our named executive officers from the stock options and restricted stock.
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|
(2)
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Mr. Graff was not an executive officer in 2013. Mr. Graff was granted fully-vested restricted stock under the 2014 Plan in lieu of a cash bonus for 2014.
|
|
(3)
|
Mr. Rubin’s employment with our company ended in May 2014.
|
|
(4)
|
Mr. Rubin was paid $199,500 in consulting fees in connection with a consulting agreement entered into on May 5, 2014 pursuant to which Mr. Rubin's employment ended effective May 1, 2014. From May 1, 2014 through July 1, 2015, Mr. Rubin was and will be paid a monthly fee of $28,500 for his consulting services.
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NAME
|
|
GRANT DATE
(1)
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|
|
NUMBER OF
SECURITIES UNDERLYING UNEXERCISED OPTIONS EXERCISABLE (#) |
|
NUMBER OF
SECURITIES UNDERLYING UNEXERCISED OPTIONS UNEXERCISABLE (#) |
|
OPTION
EXERCISE PRICE ($) |
|
OPTION
EXPIRATION DATE |
|
NUMBER OF
SHARES OR UNITS OF STOCK THAT HAVE NOT VESTED (#) |
|
MARKET
VALUE OF SHARES OR UNITS OF STOCK THAT HAVE NOT VESTED ($) (2) |
||||||||
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Darryl Rawlings
|
|
12/4/2008
|
(3)
|
|
544,592
|
|
|
—
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|
|
$
|
0.90
|
|
|
12/4/2018
|
|
|
—
|
|
|
—
|
|
|
|
|
|
9/23/2011
|
(4)
|
|
251,614
|
|
|
58,065
|
|
|
$
|
1.04
|
|
|
9/23/2021
|
|
|
—
|
|
|
—
|
|
|
|
|
|
8/2/2013
|
(5)
|
|
—
|
|
|
—
|
|
|
—
|
|
|
—
|
|
|
584,385
|
|
|
$
|
4,049,788
|
|
|
|
Michael Banks
|
|
6/21/2012
|
(6)
|
|
125,000
|
|
|
75,000
|
|
|
$
|
4.05
|
|
|
6/21/2022
|
|
|
—
|
|
|
—
|
|
|
|
|
|
8/2/2013
|
(7)
|
|
37,500
|
|
|
62,500
|
|
|
$
|
4.77
|
|
|
8/2/2023
|
|
|
—
|
|
|
—
|
|
|
|
Timothy Graff
|
|
8/1/2014
|
(8)
|
|
—
|
|
|
100,000
|
|
|
$
|
9.9
|
|
|
8/1/2024
|
|
|
—
|
|
|
—
|
|
|
|
Howard Rubin
|
|
3/16/2010
|
(9)
|
|
788,079
|
|
|
—
|
|
|
$
|
1.04
|
|
|
3/16/2020
|
|
|
—
|
|
|
—
|
|
|
|
(1)
|
All of the outstanding equity awards were granted under our 2007 Equity Compensation Plan except for the award granted to Mr. Graff on August 1, 2014.
|
|
(2)
|
Calculated based on the closing stock price reported on the New York Stock Exchange on December 31, 2014 of $6.93 per share.
|
|
(3)
|
Twenty-five percent of the shares underlying this option vested on April 25, 2008 and approximately 2% vested monthly thereafter.
|
|
(4)
|
Twenty-five percent of the shares underlying this option vested on September 23, 2012 and approximately 2% vests monthly thereafter.
|
|
(5)
|
Of the 701,262 restricted shares, 116,877 vested on August 2, 2014 and approximately 17% vests on each annual anniversary of that date thereafter.
|
|
(6)
|
Twenty-five percent of the shares underlying this option vested on June 13, 2013 and approximately 2% vests monthly thereafter.
|
|
(7)
|
Twenty-five percent of the shares underlying this option vested on June 28, 2014 and approximately 2% vests monthly thereafter.
|
|
(8)
|
Twenty-five percent of the shares underlying this option vest on August 1, 2015 and approximately 2% vests monthly thereafter.
|
|
(9)
|
Twenty percent of the shares underlying this option vested on February 1, 2011 and 20% vested annually thereafter. Pursuant to the terms of an amended and restated stock option agreement entered into in May 2014 in connection with Mr. Rubin’s departure as Chief Operating Officer, the final 20% of the shares underlying this option vested on July 1, 2014.
|
|
•
|
shares subject to options or stock appreciation rights (SARs) granted under our 2014 Plan that ceased to be subject to the option or SAR for any reason other than exercise of the option or SAR;
|
|
•
|
shares subject to awards granted under our 2014 Plan that were subsequently forfeited or repurchased by us at the original issue price;
|
|
•
|
shares subject to awards granted under our 2014 Plan that otherwise terminated without shares being issued;
|
|
•
|
shares surrendered, canceled, or exchanged for cash or the same type of award or a different award (or combination thereof);
|
|
•
|
shares reserved but not issued or subject to outstanding awards under our 2007 Plan on July 17, 2014;
|
|
•
|
shares issuable upon the exercise of options or subject to other awards under our 2007 Plan prior to July 17, 2014 that ceased to be subject to such options or other awards by forfeiture or otherwise after July 17, 2014;
|
|
•
|
shares issued under our 2007 Plan that were forfeited or repurchased by us after July 17, 2014; and
|
|
•
|
shares subject to awards under our 2007 Plan that were used to pay the exercise price of an option or withheld to satisfy the tax withholding obligations related to any award.
|
|
Plan category |
|
Number of securities to be issued upon exercise
of outstanding options, warrants and rights
(#)
|
|
Weighted-average exercise price of outstanding options,
warrants and rights
($)
|
|
|
Number of securities remaining available for future issuance under equity compensation
plans
(#)
|
|
|
Equity compensation plans approved by security holders
(1)
|
|
5,704,946
|
|
3.19
|
(2)
|
|
4,252,752
|
(3)
|
|
Equity compensation plans not approved by security holders
|
|
--
|
|
--
|
|
|
--
|
|
|
Total
|
|
5,704,946
|
|
--
|
|
|
4,252,752
|
|
|
(1)
|
Excludes purchase rights accruing under our 2014 ESPP and includes 584,385 shares of restricted stock and 8,240 shares of restricted stock units.
|
|
(2)
|
The weighted average exercise price relates solely to outstanding stock option shares since shares of restricted stock and restricted tock units have no exercise price.
|
|
(3)
|
Includes 2,000,000 shares of common stock that remain available for purchase under the 2014 ESPP and 2,252,752 shares of common stock that remain available for purchase under our 2014 Plan. Additionally, our 2014 Plan provides for automatic increases in the number of shares available for issuance under it on January 1 of each four calendar years during the term of the 2014 Plan by the lesser of 4% of the number of shares of common stock issued and outstanding on each December 31 immediately prior to the date of increase or the number determined by our Board of Directors. Similarly, on January 1 of each calendar year, the aggregate number of shares of our common stock reserved for issuance under our 2014 ESPP increases automatically by the number of shares equal to the lesser of 1% of the total number of outstanding shares of our common stock on the immediately preceding December 31 or the number determined by our Board of Directors and may never exceed 20,000,000 shares.
|
No information found
* THE VALUE IS THE MARKET VALUE AS OF THE LAST DAY OF THE QUARTER FOR WHICH THE 13F WAS FILED.
| FUND | NUMBER OF SHARES | VALUE ($) | PUT OR CALL |
|---|
| DIRECTORS | AGE | BIO | OTHER DIRECTOR MEMBERSHIPS |
|---|
No information found
No Customers Found
No Suppliers Found
Price
Yield
| Owner | Position | Direct Shares | Indirect Shares |
|---|